294 - Simple Affiliate Funnels

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety nets so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started everyone this ruffle welcome
00:32
back to marketing your car I just got
00:35
the airport back to Boise Idaho I said
00:37
to my car and it is so cold I could died
00:41
it’s literally I think zero degrees
00:43
maybe negative 1 or 2 right now and yeah
00:46
I have a light jacket on so if i if i’m
00:49
chattering during this episode that’s
00:51
why i’m driving back to the office then
00:52
back home and i just want to talk just a
00:55
little bit so I was at Affiliate Summit
00:57
yesterday which some of you guys were
01:00
there which is kind of fundamental bunch
01:01
you guys there Food Summit is a really
01:04
strange event so this event it’s it’s
01:09
like not even an event it’s like
01:11
I don’t know like that’s I go to that we
01:13
put on right there fun hiking like with
01:15
those you guys are coming fun hacking
01:16
like you’ll see it’s like a rock concert
01:17
right tons of energy tons of emotion and
01:20
it’s a really fun thing here it’s like I
01:22
hold people have boost so we had a booth
01:24
and then you know as probably like 500
01:26
other booths and the people pay to come
01:28
and walk around the booths and then they
01:31
have little breakout rooms of like a
01:32
hundred people the time and and you can
01:35
go to the breakout rooms here little
01:36
speakers and so I don’t normally speak
01:38
much but I thought something was a big
01:41
deal because a long time ago I went to
01:42
and I was like this is so cool these
01:44
guys are like affiliates who are making
01:46
money and then they’re you know I was
01:47
really really cool so I wanted to I
01:51
thought be cool to speak at it so I
01:53
didn’t realize that we got here I was
01:56
like oh wow so there’s 6,000 people
01:58
event but the biggest room they have
01:59
holds about 150 people there yep and
02:01
people pay extra to come to your session
02:04
like this is the stupidest business mall
02:05
I’ve ever heard of anyway so whatever so
02:10
the first day I’m walking on the bus and
02:11
I walked by and this little guy comes
02:12
and grabs me and I was like hey that’s
02:14
going like I got recognized him you know
02:16
that feeling Jake I know you somehow I
02:18
don’t know how I know you and it’s kind
02:19
of awkward and I’m trying to like not
02:21
like awkwardly cool you know
02:23
look down to your nametag to read your
02:25
name because then you know like I forgot
02:26
who you were so I was like hey we’re
02:27
talking and after a while like I
02:30
realized who he is and he was on the
02:31
media buyer that we used for nurse so
02:33
he’s one that took nurse Soh and blew it
02:35
up overnight and and I was like hey
02:39
how’s it going hey he’s like oh I left
02:40
that company I went over here this other
02:41
company is like dude he’s like I got to
02:44
thank you for introducing me a tray I’m
02:46
like what do you mean he’s like trained
02:47
well and I’m like yeah like he’s like
02:49
doing will you he’s like
02:50
you reduce it to us he had this he had
02:52
this really weird like flashlight offer
02:54
that nobody thought was gonna work fact
02:55
I tried to blow him off like four or
02:56
five times and finally Trey was so
02:58
persistent he liked prepaid all this
03:00
stuff he’s like he’s like so I ran had
03:03
it hadn’t run his offer and he’s like
03:04
dude it it he’s like you don’t probably
03:07
know this he’s like it was it was the
03:10
the biggest affiliate offer in the
03:12
history of affiliate marketing he’s like
03:14
that offer you know over I think over 10
03:17
million bucks in the first 90 days like
03:18
there’s never been an offer that big and
03:20
I was like dude that is insane and and
03:24
then I said it’s interesting like I
03:26
didn’t get a piece of any of that man I
03:27
introduced you as I ain’t gonna do shit
03:29
a lot more people but man if you don’t
03:31
you know I got nothing out of that I’m
03:33
just kidding I was joking with him but
03:34
kind of true like they said you just
03:36
sent me a Christmas present or something
03:38
I don’t know but uh that was kind of
03:40
cool and then he looked at me he said
03:41
he’s like dude Russell do you understand
03:43
what you guys have done with
03:44
clickfunnels like what do you mean like
03:46
you changed the marketing forever you’ve
03:48
changed affiliate marketing you’ve
03:49
changed everything my buddy me he’s like
03:52
he’s like three clickfunnels he’s like I
03:54
had maybe five or six guys that come to
03:56
me that had an offer that we could run
03:58
he’s like now I’ve got 16 year old kids
04:00
coming to me with offers that are
04:02
converting and they’re making millions
04:03
of bucks he’s like that never happened
04:06
he’s like there’s ton like he’s like
04:07
you’ve literally given everybody the
04:09
ability they put everybody at equal
04:11
playing around or anybody can be in this
04:13
business and and I was just like dang
04:16
that’s like too cool compliments and one
04:17
thing I was like you don’t pay me any
04:19
percentage that 10 million bucks now
04:20
because that was awesome so if I was
04:22
gonna come watch it with you guys then
04:25
we have our clickfunnels booth which is
04:26
really really cool
04:27
we’re not like a big booth company yet
04:29
in fact it’s happened I hate booths this
04:31
is why like every other type of
04:33
marketing on planet Earth like we’re
04:34
very big on mic if there’s not if again
04:37
see the the ROI you know the immediate
04:40
return on investment like trackable then
04:42
we don’t do it but booths like we you
04:44
can’t it’s like okay we have this booth
04:45
but it’s like all of our competitors are
04:47
these shows if we’re not there then
04:49
they’re talking trash about us we assume
04:51
so we got to kind of be there but it’s
04:52
just like frustrating so here the booth
04:54
looks awesome bunch of our my favorite
04:56
people were there working the booth and
04:58
it was pretty cool and then uh then I
05:01
chance just to speak and so the topic
05:04
they gave me was affiliate funnels and
05:05
then I had 18 minutes to speak hey I
05:08
think they’re trying to be like TED
05:09
Talks except for they’re not anyway so
05:11
18 minutes to speak on this thing and so
05:14
everyone comes into the room in Ischl II
05:16
and like the speaker IP formula I like I
05:18
was sitting in the room so I want to see
05:19
like what was gonna happen and there are
05:20
literally two people sitting in the room
05:22
that’s like you kidding me
05:25
no one’s gonna come hear me this is so
05:27
awkward because like people to pay extra
05:30
say to pay to go to the booth to pay
05:32
extra to actually hear speakers so
05:33
anyway so I’m like no one’s gonna come
05:35
so I hope things like tried I might tell
05:36
everyone like try to get people come to
05:38
my to my thing because I don’t want to
05:39
be like the only one talking to myself
05:40
that’s really awkward but luckily they
05:44
went and got some people and we ended up
05:45
probably close to a hundred people in
05:47
the room which was they said it was the
05:49
biggest audience in any of the breakout
05:52
session so I was kind of cool I guess
05:53
you know five or six thousand potential
05:56
everything’s supposed to attendees we
05:58
got a hundred to sit in a room for 18
05:59
minutes so and then I get in this room
06:02
and it’s set up so where there’s like
06:03
this stage but there’s like a pulpit
06:05
there’s all these chairs yeah it’s like
06:06
so stuffy and like corporate II and like
06:08
oh oh hey this like corporate eating
06:10
crappy stuff right so I start my slides
06:13
up and I jump down off the stage and I
06:14
come out front I’m like I’m not standing
06:15
behind there you guys we’re hanging out
06:16
down here
06:18
and I give my whole presentation and it
06:20
was funny cuz like I was trying to get
06:22
this audience to like be excited about
06:24
life and the fact that like we’re in the
06:25
greatest like time in the history of the
06:29
world like wheat I’m like you guys are
06:31
affiliate marketers like do you realize
06:33
that means like you can and should be
06:35
making millions of dollars and you don’t
06:37
have to go to college and you don’t have
06:39
to like have annoying bosses and all the
06:41
crap that comes like you guys are living
06:43
the dream and they’re all just sitting
06:44
there like man like so unexcited so I
06:47
spent the whole like 18 minutes trying
06:49
to get them to smile and tell him Joe
06:50
and I make it like fun and exciting cuz
06:52
I’m just like man I hate people who are
06:54
energy just like that load it’s hard to
06:56
get them to and I don’t think it’s the
06:59
people I think it’s the environment like
07:00
the whole event is so like corporate II
07:02
and like that it just it kind of ruins
07:05
like I just tell people like now you
07:06
couldn’t our events it’s like a lot
07:08
closer to a rock concert than it is this
07:10
at all you know like I hate at school so
07:12
we’re not doing school like we are doing
07:13
something that’s actually conducive to
07:15
learning and emotion I want people
07:16
crying in our audience and we have that
07:18
like I want transformations I want
07:20
something that doesn’t happen with like
07:22
you know with like school like I don’t
07:25
know about you but I mean I cried at
07:26
school but it wasn’t because like I had
07:28
a life-changing moment it’s because I
07:30
wanted to kill myself because all the
07:31
crafts that they taught was so useless
07:33
right and slide out that’s like my where
07:37
this whole thing happened right and so
07:39
I’m trying to think with these guys like
07:40
you know there’s two sides and I showed
07:42
in my first slide as like as like I kind
07:44
of unique angle cuz in it feel like
07:46
someone just you know there’s there’s
07:46
like there’s the vendors who have
07:48
products or there’s the networks like a
07:49
affiliate networks out there selling a
07:51
bunch products and then there’s the
07:52
other side which are the actual
07:53
affiliates and so I knew there’s two
07:54
audiences so I was like well you know
07:56
how many guys are affiliate timing guys
07:57
their networks how many guys are both
07:58
and you know it’s kind of split down the
08:00
middle I said okay well you know I come
08:01
from a unique perspective because first
08:03
off I’m a really successful affiliate
08:05
and I was like this is a Ferrari I
08:06
wanted an affiliate contest I should own
08:08
the Ferrari one I was like but I’m also
08:09
a really successful vendor Network in
08:11
fact that same Ferrari I gave away two
08:13
years later so I given I’ve won a
08:15
Ferrari isn’t affiliate I’m giving away
08:16
far for a Ferrari to one of my
08:18
affiliates like I’ve been on both sides
08:20
of this game so we have kind of unique
08:21
perspective and and I want to show them
08:23
and say this is how simple this business
08:24
can be all right and so this is this is
08:27
the the moral for
08:28
for you guys so those who are listening
08:30
in who who want to be affiliates I
08:32
talked about simple affiliate funnels
08:34
and I said basically this is the process
08:35
right the first thing is you got to find
08:36
a hot offer like final people are
08:38
already buying so let’s just say I mean
08:41
for you could be whatever I something
08:42
you’re excited and passionate about
08:43
though because potentially gonna be
08:45
writing about it and hopefully someday
08:46
if if you are a good affiliate you make
08:48
money there you’re probably gonna set up
08:50
camp there and like build an actual
08:51
business and create your own products
08:52
and services and stuff I was like yeah
08:54
if you got like what I find a hot offer
08:56
right so okay boom people are buying
08:57
this thing I’ve made weight loss
08:59
supplement or maybe it’s a info product
09:02
on dating or I mean whatever it is
09:03
you’re passionate about right so you
09:04
find that you find the hot offer people
09:06
are already buying and that’s kind of
09:08
first step and then I like let’s say
09:11
they have a video sales letter I got
09:12
some way they’re selling I want to watch
09:13
that video I’m gonna try and feel like
09:15
what’s the one most interesting
09:17
curiosity based thing in the sales
09:19
process so I’m watching him type figure
09:22
out am i okay so watch the whole video
09:23
maybe the video they talk about like the
09:25
example I showed was a diabetic a way to
09:28
end I bi back pain so watch the video in
09:31
there they’re talking about like this
09:32
shake that people they make that
09:34
diabetes diabetics could drink in the
09:36
morning that make it so their hands
09:38
aren’t don’t tingle on my boom that’s
09:40
the one thing that’s the tree that’s
09:41
interesting so I took that one thing the
09:43
video and I pulled it out and made a
09:44
headline and said I discover I came out
09:46
on top my head discover the the the
09:50
weird the weird shake that you can drink
09:53
in the morning that’ll kill diabetes
09:55
nerve pain for the first four hours of
10:00
the day or something like that right and
10:01
so for a diabetic they saw the bed cause
10:03
that’s kind of cool
10:04
and so I turned that into that headline
10:06
that unique they got pulled out of the
10:07
video make it a headline and I put on a
10:09
squeeze page so it’s like if you want to
10:11
know this one weird shake that I make
10:12
give me your email address and so that
10:15
that’s the funnels one page right and so
10:17
somebody comes so then I got advertised
10:18
on Facebook or ever like hey diabetics
10:20
here’s a one weird shake that you can
10:23
you can
10:23
and they see the ad LayCool they click
10:24
on it they go to write a little adding
10:26
page they see the headline they put the
10:27
email address in and Africa the email
10:28
address saying guess what happens
10:30
it redirects them to the affiliate offer
10:31
with and then watch the video which
10:33
gives them that one cool thing and and
10:36
if I did it or if I set it up right
10:37
click funnels like it attracts to my
10:39
affiliate links when they buy I get I
10:40
paid the product right and it’s like
10:42
it’s it’s so simple yeah we all try to
10:46
overcomplicate affiliate marketing right
10:47
and so the one the one other thing that
10:49
kind of I guess it’s the layer of
10:51
complexity but it shouldn’t be is a lot
10:53
of times you’re not gonna be profitable
10:54
up front because you’re an affiliate
10:55
right so infill you’re making half the
10:56
money so I means the other half the
10:58
vendors getting so unless their offers
10:59
really really converting high which
11:01
sometimes they do you may not breakeven
11:03
immediately you might you might spend a
11:05
dollar and Facebook ads make fifty cents
11:07
right so what you got to do next is than
11:09
that
11:09
that person gave you the email address
11:10
now you build an email sequence so maybe
11:12
we have three the first three emails the
11:14
email sequence like hey did you watch
11:16
the video about the cool shake go watch
11:17
it here okay the second was like hey
11:18
here’s a testimonial some dude who took
11:20
the magic shake and you know they’re
11:22
hurt anymore watch the video and he
11:23
pushed them back to three males pushing
11:25
back to that original video right and
11:27
every email in that sequence will get
11:29
some come back and actually watch the
11:30
video to increase your your conversions
11:32
and it’ll increase how much money you
11:33
made off that off those people that came
11:35
through and after two or three emails
11:37
then I transition now to a secondary
11:39
product so one thing I do if I’m going
11:41
in as an affiliate in a new market I’m
11:43
not gonna find one hot offer I’m gonna
11:44
find four or five that complement each
11:46
other right so we have a supplement an
11:48
info product coaching program you know
11:51
an e-commerce physical product whatever
11:53
listen I find five or six different
11:54
things that that client would want and
11:56
and then this email sequence I’m
11:58
introducing different products like a
11:59
cool so you tried the supplements that
12:01
you saw the video about about the weird
12:03
shake
12:03
hopefully about that info product cuz
12:05
it’ll help you a lot but the next thing
12:06
is there’s these really cool supplements
12:07
over here that have been known to lower
12:09
nerve pain so you should buy these boom
12:10
and I have to it’s where you’re most
12:11
talking about the nerve pain supplements
12:12
right and then from there transition
12:14
like hey if you’re still stuff from a
12:15
nerve pain you may need bullet and then
12:17
and I and I find five or six different
12:19
products to serve them and I build an
12:20
email sequence that sells each of those
12:21
products but I was showing everybody the
12:23
thing the cool thing is when someone
12:24
comes in
12:26
and hopefully yes were able to visualize
12:28
this if not I have a way for yes I kind
12:30
of see it’s an action here in a second
12:31
so if you’re if you’re getting lost
12:33
that’s okay I’m gonna show you I’ll show
12:35
you where to go to see this but
12:36
hopefully you’re seeing this but you pay
12:38
$2 in Facebook Ads whatever they come in
12:39
they opt-in and then somewhere in this
12:42
sequence the day one I make you know an
12:44
average and make 30 cents for my dollar
12:45
day two I’m up to 45 cents day three I’m
12:48
up to sixty day five of up to 80 cents
12:50
day seven I average 90 cents and by day
12:53
eight is my break-even point that’s
12:55
where I’ve made my dollar back right
12:57
it’s what school - yeah I feel like
12:58
what’s like where’s your break-even
12:59
point so like well look at that say hey
13:01
on average and this funnel I’m spending
13:03
a dollar in ads in Facebook or YouTube
13:04
or whatever you’re buying your ads from
13:06
but a day eight I made my buck back like
13:09
it’s break-even okay
13:11
and guess what happens after day eight a
13:12
day nine and Beyond right so day nine is
13:16
magic because anything you make from day
13:18
nine and Beyond is pure profit in your
13:20
pocket and that’s the magic of affiliate
13:23
marketing okay it’s like building it
13:25
it’s like an ATM machine right I want to
13:26
put on a crease and then I put a dollar
13:27
at advertising and I get $2 back out
13:29
okay but sometimes it doesn’t always
13:30
happen like immediately point of sale
13:32
might happen over three days or seven
13:34
days or 10 days but you find out what’s
13:35
your break-even point now I know hey I’m
13:37
gonna put a dollar in on Monday by
13:39
Friday off my dollar back and then
13:41
everything makes Saturday Sunday Monday
13:42
and the rest of my life pure profit
13:45
and that’s that’s affiliate for myself
13:46
so I showed those guys so pretty cool
13:48
right so for those you guys who who may
13:50
have got lost in the explanation it’s
13:52
easier to have a whiteboard so that
13:53
might draw pictures and circles and
13:54
arrows like and those who have those
13:57
guys who’ve been hit with me for a while
13:58
you know like that’s not like doing so
14:00
there’s that but excuse me uh
14:06
if you want to see me kind of sketch
14:07
this out I did a video that kind of
14:09
explains this and you can see for free
14:11
if you just go to Affiliate bootcamp
14:13
comm oh I’m staying by Sherman’s William
14:16
paint truck I survived no no worries
14:19
guys alright if you go to Philly at
14:21
bootcamp comm if you go there’s a video
14:23
that talks about like how to become a
14:25
clickfunnels super 4 then I walk through
14:26
like how to how to basically sell or
14:28
because via hunter people’s land for
14:30
clickfunnels your commission on that is
14:33
$4,000 a month recurring and it’s car
14:35
payments the whole video is like how you
14:36
can retire to clickfunnels Affiliate if
14:38
the next hundred days like how does so
14:40
you basically one person today it’s time
14:41
for clickfunnels 400 days at that point
14:43
you got a four thousand dollar monthly
14:45
residual check from us and you’ve got a
14:46
car which is like amazing right so in
14:49
philly boot camp calm we’ll show you
14:50
that process and then when you opt in
14:51
for free the next page there’s a video
14:53
for me where I kind of explain this I
14:55
just talked about and talked about
14:56
creating the squeeze page talking about
14:58
opting in talking about that sequence is
14:59
happening and where your breakeven
15:01
points are and it’ll kind of map whole
15:02
thing out for you so if you need more
15:03
even if you don’t need more details just
15:05
you should still go through that in fact
15:06
if you have an affiliate program or you
15:08
want to run an affiliate program you
15:09
should go funnel hack that because it’s
15:10
it that funnel has been building our
15:11
affiliate program really well for us so
15:13
it’s that affiliate bootcamp comm yeah
15:16
that’s just kind of another way if you
15:17
want to look at this and get deeper but
15:18
that’s the magic yes that’s why I shared
15:20
so this weekend in Philly blue camp if
15:23
you guys are I mean if you listen this
15:25
right away you will find this video if
15:26
you listen to like five years now will
15:27
be hard but I did Facebook live it so if
15:30
you go to my facebook page which is was
15:32
at facebook.com/ slash russell brunson
15:34
HQ there is the video we facebook lived’
15:37
the presentation so you can kind of see
15:39
it there too if you want and see me
15:41
trying to get these tired
15:42
non excited affiliates as excited as
15:45
humanly possible by walking through this
15:46
process but yeah it was pretty fun so
15:49
anyway I’m back home I’m almost the
15:51
office I’m gonna go a couple things done
15:52
then head home
15:52
see my wife and kids and get back to the
15:56
real world so appreciate guys all thanks
15:58
so much for listening if you’re enjoying
16:00
marking your car please go to iTunes and
16:02
subscribe share comment all that fun
16:05
stuff
16:07
and after do that I really really
16:09
appreciate so thanks everybody and I’ll
16:11
talk to you is all consumed by thanks so
16:16
much for listening we hope you enjoyed
16:17
the behind the scenes look at our funnel
16:18
hacking projects you can also watch the
16:21
funnel hacker online reality show and
16:22
watch us build and launch funnels live
16:24
at WWF O’Neil hacker TV if you’d like to
16:28
come hang out with your fellow funnel
16:29
hackers come join our Facebook group at
16:32
WWF unless calm oh yeah and don’t forget
16:34
you can get a free mp3 player with first
16:37
257 episodes
16:39
pre-loaded at marketing in your car comm
16:41
join us next time and remember you’re
16:43
just one funnel away from your dreams

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