295 - How To Weather The Storms When Trials Hit

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this is Russell
00:32
hope you guys are doing awesome today so
00:34
today’s marketing car is actually
00:35
happening in my office for a couple
00:38
reasons so first let’s get ready this
00:40
morning I plan to wake up at five to
00:43
start working on the book I had last as
00:45
the book going Cathy dumb for the month
00:48
bringing it published in time for our
00:49
launch date of April eighteenth and so
00:53
but then I was glad so that’s a couple
00:55
hours that night so I just every nine
00:58
minutes for two hours kept pushing
01:00
snooze the finally like seven o’clock
01:01
and like oh crap keep going get up some
01:03
wife and I got up and start working with
01:04
kids get me ready and then check my
01:07
phone to find out that click bombs was
01:09
down that’s when you guys will probably
01:12
have the same sinking feeling in your
01:15
chest this morning when you saw that as
01:17
I did and so I just want to kind of walk
01:21
through tomorrow my head because once he
01:25
has no but more importantly because
01:27
there are times there’s going to be
01:29
disasters and problems and issues that
01:31
hit your business and I just going to
01:35
kind of go through what I did and what
01:38
our team did and hopefully the help from
01:40
you guys when disaster hits for for you
01:42
and so one good thing I have on my side
01:46
as I’ve got to the most amazing
01:47
development teams on on planet earth and
01:49
so by time i notice that they’d already
01:51
known and they were on it they were
01:52
working on it as funny as the last time
01:57
we had issued i’m pretty sure i pause
01:59
ready to podcast about this and i was in
02:00
london but uh it was over a year and a
02:03
year in like three or four months ago
02:05
from was like a year and a half with
02:06
last time we had any issues and it’s
02:08
funny because a time quit songs wouldn’t
02:10
build the database company call
02:13
clear DB was the name of it and we were
02:15
kind of outgrown them and we knew that
02:17
and we’re trying to move over to these
02:18
other servers and we were trying to move
02:21
and they wouldn’t let us say basically
02:22
he handcuffed us officially saying like
02:24
you know like no we don’t you move your
02:27
data if you do you’re going to do this
02:28
other way which is the meaning of
02:29
downtime for three or four days and
02:30
whatever and so as we were getting
02:33
closer and closer to what became the day
02:36
the first day our servers crashed I
02:40
think started working you know less and
02:42
less and more issues more hiccups and
02:43
it’s just like their company could
02:45
handle what we were we were putting
02:47
through to him and all the time we had
02:48
about 10,000 members and so we’ve been
02:52
wanting to shift over couldn’t couldn’t
02:53
and I was actually speaking him in
02:55
London my family so I was in a plane
02:57
flying to London when I landed in London
02:58
figure how to get international phones
03:02
which not as easy as you think look my
03:04
phone and awake I basically get there
03:07
and realize that quits on sit down and
03:09
messaging our team and they’re freaking
03:10
out everyone’s freaking out it was just
03:12
like and and we know the issue but
03:14
basically luckily on my team Ryan
03:18
Montgomery and Todd a Christian kind of
03:20
called an audible and there I Kayla
03:21
creaking the way for clear DB to rebuild
03:23
that we’ve got to rebuild this whole
03:24
structure over and on Amazon we’re one
03:27
of those things we want to do things
03:28
that and so they made decisions start
03:31
rebuilding and so they jumped into it
03:33
and rebuilt basically the whole database
03:35
structure of clickfunnels over here in
03:37
an Amazon and then started restoring
03:40
entire clip songs database from from an
03:42
old backup and not old bag a backup that
03:45
had been any backup every 20 minutes or
03:47
30 minutes or Tim out of them whatever
03:49
it is and restore from go back up and
03:50
end up I think we were down for 12 hours
03:53
which was like insane like people were
03:55
ready to kill me he was in London no one
03:57
could find me but it was it was it was
04:00
tough and what’s luckily because because
04:04
our developers had before sites like
04:05
rebuilds of waiting in but taken three
04:07
weeks for Claire DB to restore our
04:09
servers so we would’ve been down for
04:10
three weeks of an bed for some amazing
04:13
people and when I remember I got there
04:15
you can facebook was blowing up my
04:17
message I everything’s blown up and
04:18
people were angry and I was like what do
04:20
i do and i didn’t know what to do like I
04:22
remember the situation before where like
04:24
thousands like literally tens of
04:26
thousands of people
04:26
nicely depending on on us and what we
04:29
were doing and and I was a scary scary
04:32
situation and you know first I was like
04:34
only i’ll make a video in cuz you try to
04:36
calm the storm and meet you know make
04:38
you feel good i was like you know what
04:39
no like I’m pissed they’re pissed like
04:42
this is not a good situation is not
04:43
acceptable for us it’s not simple for
04:45
you know our upstream providers like and
04:47
so instead I in the hotel room I had my
04:49
kids go in the bathroom and be quiet and
04:51
I recorded is a pre Facebook live two
04:54
sides recording video my phone and I
04:58
cleaned it up or polish I said look this
05:00
is what’s happening I was pissed and
05:01
people felt it and I posted that in our
05:03
facebook group and what was what came
05:06
that was amazing that hundreds of people
05:07
come and commented on our side is
05:10
basically look we’re here for you like
05:12
and I’m and they fought hard for us and
05:15
our guys luckily got things up and
05:16
within 12 hours we were back stable and
05:18
and what was interesting is because that
05:20
we’ve learned a bunch of things and and
05:22
because that you know we were able to
05:25
move the server which was awesome things
05:26
became more stable during we spent the
05:27
next five or six months just working on
05:30
stability which if you remember there
05:31
wasn’t a lot of new features of cannot
05:32
during that time because we’re focusing
05:33
on building this back in structure and
05:35
make sure that that never happened again
05:37
and it didn’t for a year and four months
05:39
and then today it happened again and so
05:41
first things like what in the world like
05:42
was it our infrastructure I thought we
05:45
had built things in a way and it looks
05:46
like as looking at the server resources
05:48
like we have the ability and probably
05:50
about ten times we’re at right now and
05:52
still be fine and as of today so this is
05:54
a year and a half later we’re 30,000
05:56
members right now so you know three
05:57
times many people using the system and
05:59
three times many people’s lives
06:00
respected but when we when we go down so
06:03
we go now we’re looking at more like
06:04
like on from a service standpoint we
06:07
were finally we weren’t taxing the
06:08
server’s warming should be like so try
06:11
to figure that out dig deeper and
06:12
finally found out like is Amazon’s the
06:14
something’s do with them like they were
06:17
the issue and and it was like this
06:21
really weird thing where we were kind of
06:22
help us like we can’t do anything to fix
06:24
on their side and you know their service
06:27
isn’t typically the best wax is upgraded
06:29
from the thousand one month service plan
06:32
with 15,000 one month service plan so
06:33
now we’ve got direct lines all the
06:34
backend developer so we were able to
06:36
upgrade that for a future but like we’re
06:40
kind of stuck
06:40
we don’t have to do it looks like what
06:41
do you do and so while we’re waiting for
06:43
them to fix it our guys like cable it’s
06:45
rebuild with you know and they start
06:46
going to work and it’s just so cool to
06:48
watch them in crisis mode didn’t sit
06:50
there and and do nothing they said okay
06:53
alright what are our options how many
06:55
contingency plans we have new and
06:56
actually on the first one and I watched
06:57
as they tried to fail they try the next
06:59
one fail try the next to the end we
07:00
gotta keep going going in and finally
07:02
they figure out something to get it live
07:03
again and this time we’re down for 44
07:07
hours as long as we announce since well
07:09
since the other one they got up and
07:12
working again before the Amazon teams
07:14
they will figure out the issues on their
07:15
side and now we’re can you get them in
07:17
there fixing the stuff on their side and
07:20
this time it’s kind of same thing that
07:22
what do i do do we you know I always
07:23
feel like I got all these we have 40,000
07:25
people on Facebook or the only way only
07:27
means of communication have with our
07:28
audience people in facebook her back
07:30
while you guys email us Mike we use
07:31
clickfunnels as well we can’t hug an
07:33
email you like we’re in the same
07:34
problems you are like we have status
07:36
click from Stockholm page we’ve got the
07:40
facebook group and mostly was Facebook
07:42
but like that’s only really channel we
07:44
had to communicate and so decided to
07:47
quickly do Facebook live and just let
07:49
people know this was happening and be
07:51
very aware and again not trying to
07:52
sugarcoat things in fact I people rested
07:55
making you pissed or you sick I can’t
07:56
tell so I co a little bit of both right
07:58
now to be completely honest but is that
08:01
an hour later we had more based another
08:04
Facebook wives rocking the updates and
08:06
then now we’re later we’re back live and
08:07
kind of shared that as well and
08:09
essentially as you watch taking people
08:11
there the message like the overwhelming
08:14
thought was like the fact that people
08:16
appreciate communications it was
08:17
interesting I remember about six months
08:19
ago leadpages one now I think for about
08:20
18 or 19 hours if i remember right we
08:23
were watching their server logs and they
08:24
were down for i’m almost a full day and
08:25
they they did the opposite they went
08:27
radio silent and didn’t say anything to
08:29
anybody didn’t message and then talk
08:30
about in just like it was it was the
08:32
opposite and i know a lot of people
08:35
leslie pages that day because of that
08:39
and i’m sure unfortunately we’re in
08:41
loose tooth from click funnels but I had
08:42
other people message me in in the form
08:44
that said hey I haven’t joined
08:45
clickfunnels yet but after seeing you
08:48
guys communication throughout the day
08:49
and now I’m now joining so I think will
08:52
gain a lot of people as well
08:54
but some other things it’s just it’s
08:56
it’s a it’s it’s kind of you know prefer
09:01
for a lot of us for me it’s my first
09:03
time being like a real CEO and trying to
09:05
figure out these things and I think what
09:07
I what I found from this experience is a
09:08
couple things first one is over
09:11
communication is key like people are
09:12
okay if there’s problems happening as
09:14
long as they know about them and you
09:16
validate it number two I think to me my
09:21
initial response people would complain
09:22
on facebook because I want to be very
09:23
defensive like people who are like that
09:26
ik clicks on sit down like I lost
09:29
hundreds of dollars right at three month
09:31
or you know I want you to pay that money
09:32
back all these things and and like
09:33
defensive Russell in a wrestler Russell
09:35
who like wants to fight everybody sees
09:37
it’s like you know what like dude like
09:40
the second you start paying me for right
09:42
now you’re paying ninety-seven bucks a
09:43
month to use our entire platform the
09:44
same thing that in the past was cost me
09:46
twenty to thirty thousand dollars a
09:48
month to run on our own for a hundred
09:49
bucks you’re paying back as soon as your
09:50
we’re going to give me twenty-five
09:51
percent of all the money you make from
09:52
us then I’m willing to give you back
09:53
money when we’re down for an hour to you
09:56
know I’m like I just like in fact I even
09:58
started commenting multiple times like
09:59
that and then I’m like not like diet
10:02
can’t I can’t that’s not the right
10:04
response and like I think us as a team
10:05
we all want to get to get defensive
10:08
because it’s like we’re doing our best
10:09
it’s not even our fault is Amazon’s
10:11
fault Amazon’s not refunding my money i
10:13
guarantee that like we’re spending out
10:14
more to be able to kill it actually get
10:16
answers for him and it’s like Google
10:18
like it’s so frustrating and like more
10:20
plans I wanted to do that so I had a
10:22
message my team and I everyone teams
10:23
support site everyone like people are
10:25
upset and they have every right to be
10:27
like I’m upset they’re upset like we
10:28
cannot be defensive because that’s going
10:30
to cause that that’s this is the wrong
10:32
clean doesn’t help anybody I said we
10:34
have to have empathy like empathise the
10:36
only thing that that’s right in the
10:38
situation and so some people in facebook
10:41
complain send me mouthing off and doing
10:43
what I by default i want to say i tried
10:46
to go into everybody say look that sucks
10:48
like god so sorry like you know that
10:51
that’s I mean it’s not okay we’re not
10:54
okay with it and you should be okay
10:55
today and we apologize we’re sorry and
10:57
try to bring empathy the situation as
10:59
opposed to where we would naturally go
11:03
it’s like that was a big part of it
11:05
communication I think empathy is big
11:07
and the third thing is understanding a
11:11
lot of time talking to guys about
11:12
through the last year so and what you
11:16
know the new book is about is really
11:19
when you build and you build a culture
11:22
of people who where it’s it’s more than
11:26
just like the best way explain it in one
11:32
of our masterminds there’s a dude he’s
11:33
super cool to name Noah and and no one
11:37
one of the things you said you know he
11:38
said because i bought into you Russell
11:40
and I bought into click funnels and I
11:41
bought it you like he’s like I see all
11:42
the competitors pop out he’s like I see
11:45
him in my facebook feed I see the emails
11:46
he says I look at him for less than a
11:48
second just long enough to laugh and
11:49
then I close it down today because I
11:50
bought into you and I think that I think
11:56
the reason why the community is doing ok
11:59
to something like this in and why we’re
12:01
able to recover from something like this
12:03
and and is because we have we’re not
12:06
just a product we’ve tried to come morn
12:08
that we tried to become a community we
12:09
try to build a family we try to to not
12:14
just give you as the tool but the
12:15
trading in the platform and the bag like
12:18
everything else it ties into that and
12:21
it’s because of that like again on the
12:23
same side that I’ve talked about for
12:25
like when we were building click songs I
12:26
don’t want everyone to say well that’s
12:28
ruffles company one this is our company
12:29
it works both ways I can we have
12:31
downtown I don’t want people young and
12:33
they want people say look we have
12:34
downtown this is something we’re all
12:35
struggling with and and we look at it
12:38
more as a community as opposed to like
12:39
as real as as opposed to like us versus
12:44
them but you know here’s a service
12:46
provider hears us and I think that for
12:48
all of us like the more you can focus on
12:49
that like you’ve heard me talk about a
12:51
lot in this podcast it was if we talk
12:53
about more when the book comes out
12:54
that’s what the whole first section is
12:55
all about it’s like how are we building
12:57
the following people that that are part
12:59
of something bigger that you’re creating
13:00
as opposed to someone who’s buying your
13:02
product and I think that those are the
13:05
three things I kind of learned and we
13:07
reaffirmed up today as we went through
13:09
this this mini disaster and so hopefully
13:13
I hope for you guys because may not be
13:15
today your business might be tomorrow
13:18
might be in the year fam
13:19
never happen but if and when it does
13:22
happen those are some of the tools that
13:24
have helped us to survive now to
13:27
disasters and the two now fears have
13:28
been live and hopefully if any more come
13:31
in the future it’ll help us to wave the
13:32
you know survive the storm as well but I
13:35
just want to thank you guys all for
13:36
being list of the podcast one thank you
13:39
guys for me members of clickfunnels if
13:41
you’re not using clickfunnels yet
13:43
hopefully this is just one more reason
13:45
if you guys come test to come try it out
13:48
because we really do care we’re here for
13:49
you and we’re not leaving we’re not
13:52
going anywhere so if you not remember
13:54
you go to click funnels com get your
13:56
free two week trial test this out and
13:58
you’ll see what everyone’s talking about
13:59
this week I said we past 30 thousand
14:02
active members which is a huge milestone
14:04
for us and our goal is get 100,000 x 10
14:07
this year and obviously the only way
14:08
we’re going to do that on our side is to
14:10
become better a better infrastructure
14:11
become better people come better
14:13
teachers become better marketers become
14:15
better at the fulfillment side become
14:17
better at onboarding and I think that
14:19
this was a really good chance for me and
14:20
for my team to look at that look it what
14:23
happened make some really good choices
14:24
based on that and decisions and building
14:27
stronger and better so that it keeps
14:29
getting better for you guys every single
14:30
day in one big difference i’d say
14:33
between our platform and anything else
14:35
I’ve ever seen in our industry is just
14:38
because of the success we’ve had so far
14:41
were able to put a lot of time and
14:42
energy money back into the
14:43
infrastructure to make it better and
14:45
better better and so that’s that’s why
14:50
hopefully you feel safe and comfortable
14:52
building your your business in your
14:54
platform here with a quick phone so
14:56
that’s that I hope that helps you guys
14:58
and I hope it in your time of trial as a
15:01
as a leader the entrepreneur the CEO
15:03
whatever is your role is that some of
15:05
these lessons will help you and give you
15:08
that foundation you need so that you can
15:10
you can waive the storms and and that’s
15:14
about it so that said something my
15:16
doorbell Michael check out who it is
15:17
appreciate you all for listening and
15:19
we’ll talk to you soon
15:20
[Music]
15:21
thanks so much for listening we hope you
15:24
enjoyed the behind-the-scenes look at
15:25
our photo hacking projects you can also
15:27
watch the funnel hacker online reality
15:29
show and watch its build and launch
15:30
funnels live at WWF NL hacker TV if
15:35
you’d like to come hang out with your
15:36
fellow funnel hackers come join our
15:37
facebook group at ww project click
15:40
funnels com oh yeah and don’t forget you
15:42
can get a free mp3 player with first 257
15:45
episodes pre-loaded and marketing in
15:47
your car calm join us next time and
15:49
remember you’re just one funnel away
15:51
from your dreams

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