296 - Proof Is Power

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this russell
00:32
brunson gonna change them our podcast to
00:34
marketing during snow days he just add
00:37
donated number 6 i’m at the house in the
00:39
snow and yes i’m praying that snow melt
00:43
for kids come to school plus we’re just
00:45
to have three trucks bringing all the
00:47
stuff for the new quick films office
00:49
today and they all got stuck in a bike
00:51
us in the snow so we’ve been nabbed late
00:54
another day on getting our office
00:55
finished and moved in which makes me
00:57
want to cry just a lot so anyway some
01:00
cool stuff though well while we’re
01:02
hanging out Stephen came over here to
01:03
reading the expert secrets but he’s the
01:05
first person to actually read the final
01:07
almost final jack here’s your thoughts
01:09
so far it’s pretty much gonna change and
01:11
with life again so if you thought the
01:12
first books change your life get ready
01:13
to change again you’re seeing in color
01:15
it’s actually any more vibrant we’re
01:17
going to color we actually a really
01:19
really good though I mean this is this
01:20
experience that’s the next to Russell am
01:21
I here and say this stuff and now I’m
01:23
actually reading it like oh my gosh oh
01:25
my god I’m not gonna sleep tonight I
01:27
look cited so this looks like twice as
01:30
many pictures or more and yes and we’re
01:32
working right now so we’re launching a
01:34
new event called the funnel hackathon
01:35
event or fat fhat for short so our fat
01:38
events we’re gonna be doing a test run
01:40
in the two weeks a few weeks in two
01:43
weeks or some other circle members and
01:46
it’s going to be amazing it’s basically
01:48
going to be three day workshop style
01:50
where everything in the experts secrets
01:52
and calm secrets book we plug in and we
01:55
actually build it with you live so like
01:59
have a good example most people and I
02:02
kind of learned as well as i’ll go
02:03
through an all I could read a book or
02:04
course member snuggle take all this
02:06
stuff I learned so much of it on my
02:08
pinay gonna implement it oh wait I get
02:10
back to the real world and you never do
02:11
and I was in shambles
02:14
talking to two Brandon and Caitlin who
02:17
are inner circle members who are
02:18
crushing it and what he said the way he
02:20
did it which was different and I was
02:22
like it’s different but he gets right he
02:24
said that we sat down with the book and
02:25
the audio everything said we listened to
02:27
part and we paused it and we stopped and
02:29
we figured out that piece and we push
02:30
play again we listened to it we stopped
02:32
with pause that we figure out a piece
02:33
and so what we did is we were done by
02:35
the time we were done with the book and
02:37
with the training week we’re attracted
02:38
character built that we had our soap
02:39
opera singing all the pieces were done
02:41
and most people do it that way most
02:43
people learn it and they try to go back
02:45
and implement they forgot stuff they
02:46
didn’t get down time down all those
02:48
sorts of things we wanted to make an
02:50
experience so people leave their
02:51
environment who actually won making even
02:55
cooler like you want to make this like a
02:56
pilgrimage you know the Muslims do a
02:58
pilgrimage to Mecca once in their life
03:00
they go and then they do their their
03:02
thing when I was wrestling in high
03:03
school least do a pilgrimage we call it
03:05
the pilgrimage to Iowa and Dan Gable the
03:07
greatest wrestler in our sport ran
03:09
rustling camps in Iowa so our whole like
03:11
high school career everyone like saved
03:12
up money to a pilgrimage to Iowa so I
03:15
could like be coached by Dan Gable my
03:18
junior in high school I finally made it
03:19
saved my money went am I going to
03:21
practice with the Iowa guys and I like
03:23
we met Dan Gable we shook his hand I was
03:25
like I just shook dang Gables hand like
03:27
there’s no way I can’t win like it’s
03:30
done like it’s over and I saw what like
03:32
what makes like a pilgrimage we will
03:33
come to boise to get their funnel done
03:35
who’d he talked about like your one
03:37
funnel away from from whatever is for
03:39
you and we want that to be your one
03:40
funnel way they come to boise let’s just
03:42
build that out in this event so we’re in
03:44
the first fat event for our inner circle
03:45
members like two weeks so Stevens
03:46
working on the workbook right now for
03:47
that and then that’s kind of the initial
03:50
game plan and then if it goes as well as
03:52
we think it will we’re gonna start doing
03:54
those more often here in boise and have
03:56
people come back so that’s kind of
03:57
working on stay which is which is fun so
04:00
yeah so anyway hopefully all you guys
04:01
want come to your pilgrimage to boise
04:03
because it’ll be amazing so alright know
04:05
what that said i want to share he has
04:06
some something amazing so it’s been
04:10
interesting over the last month or so
04:11
we’ve been reworking some more offers
04:14
rights like certification program for
04:15
one and we launched it at the first
04:18
block you my event brought group 2 and
04:19
we close it for entire year the second
04:22
final hack enliven we reopened it up we
04:23
brought in another group of people and
04:25
then a couple of slavery opened up we’ve
04:26
had people coming in more
04:28
assistant Lee and if you haven’t gone
04:29
through certification program yet like I
04:31
don’t care if you’re a business owner or
04:32
if you are someone who was looking for a
04:34
new opportunity you should come through
04:35
it if you go to CF certified com you can
04:38
see info about about the certification
04:40
program but on as well as been in
04:42
another year and we’re trying to rebuild
04:43
the webinar can change things we’re
04:45
looking in all these success stories
04:47
people have come through and last year
04:48
and so we’re looking all those things
04:49
like family we could literally just have
04:51
a webinar was like here’s 50 people that
04:53
have made their money back plus more or
04:55
have doubled their money or 3x their
04:57
money or have built huge careers on the
04:59
back of this now because there’s so much
05:00
proof that this process works like it
05:02
just works like magic right and so we’re
05:06
like when what if we just instead of
05:07
trying to sell this and like work really
05:09
hard I what if we just did a proof
05:11
webinars just like hey if you’re
05:12
thinking about becoming certified here’s
05:14
50 people that are killing it and might
05:15
hear their stories and that was the
05:17
webinar how interesting and that
05:18
reminded me of rewind back in the day so
05:21
John Reese he launched the first
05:24
internet marketing product is a million
05:26
dollars in the day was called traffic
05:27
seekers he did a big launch in fact if
05:29
you go to on if you go to archive org
05:31
dentist thing called the Wayback Machine
05:32
and seeing type in you know WWE traffic
05:35
stickers calm into there and look at it
05:37
I think it was a hammer 1 2005 74
05:40
whenever the first initial launch was
05:41
you seen a sales letter and dick hughes
05:44
long for himself lettera testimony it
05:45
was amazing right and then after the
05:48
initial launch to shut it down then a
05:49
year later he relaunched it and when the
05:52
relaunch happened the cells that was
05:54
completely different all was the big
05:55
headlines had proof and then it was like
05:58
150 pages of testimonials everybody had
06:00
success of the program and that’s all
06:03
was in the Norder but in the bottom and
06:04
then the relaunch should they made as
06:05
much if not more money the second time
06:07
and was just like here’s proof for this
06:09
thing you heard about actually is legit
06:10
and anyway I was thinking I that so what
06:12
was kind of cool is we tested it wasn’t
06:16
on purpose we didn’t we didn’t need to
06:18
do this on purpose but dang it worked
06:21
really really good so I’m gonna share
06:23
with you so samee has no Dan Henry who’s
06:25
in the quick form of group he he I guess
06:28
he read the doc I’m see this book and
06:30
then he did a perfect webinar and he
06:33
just how long ago was that you remember
06:36
it’s like five or six months ago yeah so
06:39
then he launched a webinar and he just
06:41
passes
06:42
capacitance we just passed a
06:44
million-dollar mark and this is a guy
06:45
who like prior didn’t have any things
06:47
happening right so reads the book
06:49
doesn’t for webinar makes a million
06:51
bucks and it’s awesome and so we’ve been
06:52
teasing them relentlessly like hey you
06:54
should join the inner circle and your
06:55
circle allow you guys know like it’s
06:57
usually it’s usually full like we have
06:59
there’s 100 spots and so the most part
07:02
we don’t advertise it at all anymore
07:03
because it’s always full and people reup
07:06
year after year which is really really
07:08
cool kind of testament to how good of a
07:09
program it is but everyone’s why was
07:11
someone who doesn’t read out for
07:12
whatever reason signs it’s you know
07:15
whatever that there’s ever exactly some
07:17
people feel like they they’re good now
07:19
some people just don’t read up because i
07:22
don’t have no idea i can’t fathom what
07:25
people wouldn’t but there are some
07:26
people don’t usually it hovers around
07:28
anywhere from you know for probably 95
07:33
93-95 members that are in there so i
07:35
always have like a couple spots that are
07:37
that are there so we don’t do any active
07:39
promoting but people just kind of
07:41
trickle in they hear about on the
07:42
podcast and they apply and if there’s
07:43
room we let him in if not we say sorry
07:45
and we could put him on the waiting list
07:46
and everyone’s wall opens waiting list
07:48
but most of all we don’t advertise
07:49
anymore she’s kind of there so right now
07:53
i don’t know how many spots we had left
07:56
i would say probably i don’t know
07:58
handful five or six spots that we’re
08:00
still left and i was like we turn abs
08:02
icon and throw whatever and I was kinda
08:03
thinking about it and then Dan
08:05
snapchatted me and he was like it was a
08:07
picture of his strife account for the
08:09
day he made 25,000 like three hundred
08:11
eighty dollars from like that and he
08:14
said something like it’s finally decided
08:17
to join the inner circle and take a
08:18
plunge I’ll just use today’s earnings
08:20
from my webinar to cover cover it or
08:22
something like that it was just really
08:23
cool oh I took a screenshot on snapchat
08:26
and I posted in our facebook group I
08:27
just said it just said um they had the
08:34
pictures from snapchat and said step one
08:36
get the perfect webinar scrip for four
08:38
dollars 95 step step number two get
08:40
quick final step number three join
08:41
Russell’s in a circle and it had a link
08:42
to russell brunson coms which is where
08:44
people apply ok and i posted a facebook
08:47
group and that was it ok and what’s
08:49
insane is he goes gasps and wait before
08:51
I tell you and I’m I when you guess how
08:52
many applications and we gotten in the
08:54
last what they say
08:55
Thursday so it’s been two and a half
08:57
days last two half days guess how many
08:59
inner circle applications have come from
09:01
that one post I just laughed cuz it so
09:07
hilarious okay what’s your guess
09:08
everyone I don’t want you to guess some
09:11
of you I want you I don’t tell you how
09:12
many guests like okay on the count of
09:14
three you can save your number I like
09:15
Harry one two three but do what you say
09:18
gee guess five you get 10 get 20 25 yes
09:24
30 well yes 30 you’re way too low we
09:29
ended up from that one post in our
09:31
facebook group with 43 new applications
09:33
for inner circle which is insane because
09:37
we literally I think we got maybe three
09:39
or four squat I don’t know exact number
09:40
three or four spots that are open before
09:42
next our net excited music so it’s not
09:45
crazy and it wasn’t me selling anything
09:46
just proof boom here’s proof and so if
09:49
you guys want you start thinking more
09:51
and more about that like most of us are
09:53
amazing at getting results for the
09:54
people we serve but we’re horrible at
09:56
getting capturing the stories of that it
09:59
doesn’t have to be like this usually can
10:02
be just capturing it like a good example
10:04
is in December we launched our funnel
10:06
immersion fire cells may remember that
10:08
you can solve a ton of them and then in
10:11
the Facebook groups everyone started
10:13
coming like this is amazing like this is
10:15
gracing the world and people I showed up
10:17
and take my money people were like just
10:19
ever call me that how good it was and so
10:21
anyway we end up closing it down and
10:23
what we did is we made we turn that into
10:25
an upsell for one of our products and
10:27
and it’s a 300 products like normally
10:30
for 300 product I have a really good
10:32
video to convince people to buy it but
10:33
we didn’t have time to do that so all I
10:35
should we have video me like hey if you
10:37
want this other course it’s really cool
10:38
you should get its 300 bucks and then
10:40
underneath the video we just had
10:42
screenshots of all of the people’s
10:44
Facebook things talking about amazing it
10:46
is and right now that upsell is
10:47
converting so probably two to three
10:51
times higher than I thought it was going
10:52
two for three hundred offer which is
10:55
insane so again it’s just proof tons of
10:57
the proof so well so if you guys start
10:59
gathering proof like that’s the key that
11:02
is the key to this game gathering proof
11:03
got and testimonies people say some nice
11:05
day on Facebook snap like screenshot it
11:07
some of snapchat you nice things
11:09
screenshot is somebody does something
11:11
amazing pay from the slide even captured
11:13
on video dude I we sell inner circle
11:15
initially I went I served and worked for
11:17
drew Canole for free we gave him a huge
11:19
result building the funnel which by the
11:20
way I just gotta bounce on over 25
11:22
million dollars since I hung out with
11:23
him that crazy anyway I should charge
11:26
more for inner circle to the same but
11:27
anyway 25 million bucks he made it that
11:29
funnel so far it is still cranking and
11:31
allagas he made a video talk about the
11:34
result we gave him in that video was
11:36
what launched in a circle a little while
11:38
later someone named Liz Benny saw a good
11:41
looking picture of drew Canole applied
11:42
for inner circle came in and we gave her
11:46
a good result and then she and Boise we
11:48
capture that result we posted that video
11:49
on live and that video has continued
11:52
still inner circle that’s been but it’s
11:53
all come down to like proof you know
11:56
it’s and it’s funny if you look at liz’s
11:57
testimonial russell brunson calm and
11:59
look at liz’s testimony like she never
12:01
once talked about much money she made no
12:02
income claims no nothing just her
12:04
talking about her experience with
12:06
working with me that’s it and that
12:08
spilled are in a circle and you can do
12:10
the math it’s 25 grams or in your circle
12:11
x hundred people i get it’s it’s a good
12:14
program that’s built off of proof and so
12:16
becomes fanatical at getting results for
12:19
people and then in return capture those
12:22
results like they’re not only are they
12:23
going to be okay with that most of time
12:25
they’re excited about it you talking
12:26
about great did they did and us as human
12:28
beings we happen like that remember a
12:30
couple episodes ago we talked about
12:31
significance right we all like it even
12:33
if we hate it ok so it’s there so don’t
12:35
like like give people play significance
12:37
they’re doing good stuff like they want
12:39
to tell their story and most people love
12:41
to have you share it so capture it in
12:43
whatever format you can because that
12:46
that’s the future of cells if somebody
12:50
asked me on a podcast and be like what’s
12:51
the future of internet marketing as you
12:53
see it that’s like i think the future is
12:55
a lot less selling a lot more like us
12:58
showing results did we got because
13:02
that’s believable and people inherently
13:05
believe facebook posts so those with
13:07
good people inherently believe videos
13:09
that are emotionally connected that like
13:11
persons tyco do those things those
13:14
things are belief because they’re real
13:17
and so focusing on that anyway that’s
13:19
why god I gotta get back to the books I
13:20
have to finish this book pretty much
13:22
this week or else will
13:23
be published in time for the launch date
13:24
April eighteenth so I’m hustling I hope
13:26
this gave you have some value go capture
13:28
some proof and if you want to get an
13:30
inner circle there’s 43 people in line
13:32
if you hurry maybe you can maybe you’ll
13:34
be better fit in with other people so go
13:35
rustle breath come if you’re ready for
13:37
that all right that’s it yeah it’s
13:38
appreciate you all have an amazing day
13:39
and paki logon soon thanks so much for
13:45
listening we hope you enjoyed the
13:46
behind-the-scenes look at our photo
13:47
hacking projects you can also watch the
13:49
funnel hacker online reality show and
13:51
watch this build and launch funnels live
13:53
at WWF NL hacker TV if you like to come
13:57
hang out with your fellow funnel hackers
13:58
come join our facebook group at ww
14:00
project click funnels com oh yeah and
14:03
don’t forget you can get a free mp3
14:05
player with first 257 episodes
14:07
pre-loaded and marketing in your car
14:09
calm join us next time and remember
14:11
you’re just one funnel away from your
14:13
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.