298 - Follow The Big Piles Of Cash

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started everyone is russell brunson
00:32
welcome to market in your car I feel bad
00:34
like three podcasts I almost in a row I
00:36
haven’t actually been in my car if I
00:37
come a fraud or sham or so i’m thinking
00:39
i don’t know but at the office right now
00:41
and it’s kind of a bittersweet day we
00:43
are packing at the office all my books
00:45
are no longer on the bookshelf their
00:47
boxes most my courses a throughway or my
00:49
brother scott took him in to turn him
00:50
into audio book file so i can assume in
00:52
my phone and we threw away literally an
00:54
entire dumpster full of cds and dvds and
00:56
courses and emotional i’m not gonna lie
00:59
but we’re gonna survive and females who
01:02
we drove with new office we saw and
01:03
everything’s going to put together and
01:04
it’s so exciting like we have glass
01:05
walls which looks super cool and we have
01:08
our own bathroom which may seem lame do
01:10
you guys is so exciting for us like
01:11
because this is I’ve written a lot of
01:13
options the first we’ve actually own
01:15
which is so exciting so like those
01:16
bathrooms are actually my bathrooms I
01:18
guess there are bathrooms no I paid for
01:20
it the frick in my bathroom look kid
01:22
alright so as well as packing stuff up
01:24
right I’m putting an actually decide
01:26
like what goes in the garbage and what
01:28
gets saves if I’m throwing away things
01:29
with tears in my eyes I’m like like
01:32
hoarder Russell sent to an info product
01:35
quarter so I’m throwing away my piles of
01:37
everything that’s dope the foundation
01:39
for our entire company cuz it doesn’t
01:41
matter though it does what’s wrong you
01:43
see the way right and but some things I
01:44
might not cancel that away that’s go to
01:45
stay if I got binder here sitting on the
01:47
floor I just looked at and and I did it
01:50
maybe smile for a couple reasons so
01:52
first off it’s from frank kern so Frank
01:54
stuffs always fun i always love this
01:55
stuff mr. binder and on the outside the
01:57
binder says 32 million eight hundred
01:59
thousand dollars flight file and so I
02:02
way so I grabbed and I opened up and
02:04
inside there’s one two three four
02:06
booklets there’s one book that says the
02:08
annihilation method once is stompernet
02:10
when it says pipeline profits
02:13
it says serializer and we open up these
02:15
little booklets guess what’s inside the
02:18
only thing inside is half a paragraph in
02:21
explaining what this is and then it’s
02:22
the emails so you set out during this
02:25
product launch so it’s just copy and
02:28
pasted all the emails and I started
02:31
laughing because this this is part of a
02:33
product that i only spent on it but you
02:36
know it’s part of a thousand and I mean
02:38
there’s a two-thousand-dollar course
02:39
this is a big piece was the swipe file
02:41
books at five files from four campaigns
02:43
that each one made well combined made
02:45
twenty three point eight million dollars
02:47
but then the swype files right and
02:49
what’s hilarious about this if you think
02:50
about it is if you’re on Frank’s or any
02:53
was anyone’s list at the time during
02:55
this thing happening you got these
02:56
emails for free and they came in your
02:59
inbox and they didn’t cost you anything
03:01
and you already got them and yet real
03:04
fast forward a year and often you say
03:07
these emails made twenty three point
03:08
eight million dollars and some of you
03:09
will pay you a thousand dollars to read
03:10
those emails the same emails that were
03:12
already in your inbox in fact they
03:14
probably are in the inbox like that’s
03:19
what’s so funny and so I start think
03:23
about this because people join my lists
03:25
for what reason they want to learn
03:27
marketing right and so they join us in
03:29
one in marketing and they want to learn
03:30
stuff and they want to figure out how to
03:32
sell their products and services better
03:33
and they’re on there and they’re they’re
03:35
getting the emails and then people
03:37
unsubscribe right and then I read the I
03:38
don’t do it often because it stresses me
03:39
out makes me you know whatever so I look
03:42
at it there’s comments in there like why
03:44
did you unsubscribe like Russell says
03:46
too many emails all he does it try to
03:47
sell me stuff you know Russell always
03:52
whatever I could be trying to go to
03:54
another webinar or like whatever I keeps
03:56
talking about click funnels and it makes
03:57
me laugh because like if I fast forward
04:00
like a year from now and I take all
04:01
those emails I put them in a binder I
04:03
could sell the same people for a
04:04
thousand bucks like here’s the sequence
04:06
i sent out that made us a million bucks
04:07
maybe I go and they’re all excited cuz
04:09
they want to buy it but the reality is
04:11
like you’re joining my list or other
04:13
people other markers list to learn how
04:14
to market why are you getting offended
04:16
about their marketing like okay that’s
04:19
why you signed up for the first place
04:21
like like yes you can go and buy their
04:24
products and you will learn from that
04:25
but I
04:26
learn more from watching the process if
04:28
we call we talk about funnel hacking
04:30
right like watch the process of what
04:31
people are doing and that is worth its
04:33
weight in gold egg most usually that is
04:36
worth more than the product okay I can’t
04:37
tell you how many hundreds of thousand
04:39
dollars of products I bought and never
04:41
went through the product yet in my mind
04:43
completely justified the entire cost
04:46
because I got to see the cells videos on
04:48
each page that’s how the up salesmen
04:49
down so I saw those things I saw the
04:51
email sequences they sent to me later
04:52
and all those things came into my head
04:54
and I started learning and understanding
04:55
and then my next email sequence my call
04:57
number was Frank did this on email 3i
04:59
minute out of my next email I remember
05:00
its own so did this we start looking at
05:02
those things and tweaking them based on
05:04
what we’re learning right especially
05:05
let’s say for you guys we were trying to
05:07
learn marquee first off step number one
05:09
do not be offended by marketing because
05:11
that’s the whole point like you can be
05:14
fed about what you’re doing second thing
05:15
those emails or Facebook lives or things
05:17
that are bugging you that I right now
05:19
your egg men they keep doing these
05:20
things those might be the same case
05:23
studies that next year you’re buying for
05:26
a thousand bugs and so you should watch
05:28
the process watch that’s working and if
05:30
somebody’s doing something consistently
05:31
if I working really well they look for a
05:34
little bit in the stop it probably isn’t
05:35
working so that was my message today is
05:37
I was looking through this i was kind of
05:38
smiling thinking about these emails if i
05:40
searched my email inbox from whenever
05:43
these campaigns were seven or eight
05:45
years ago I guarantee they’re all in my
05:46
inbox still yet i paid a thousand bucks
05:48
to get the booklet of them because of
05:51
the result they got okay so this is kind
05:55
of to two tiers so number one is again
05:57
don’t don’t get upset when people are
05:58
marketing to you take that and learn
06:00
from it out it’s your swipe files funnel
06:02
hacking files you want to call it and
06:04
the number two I just think about the
06:06
byproduct what you guys are doing in
06:07
your business people will pay to see
06:11
what’s working right for the marketing
06:12
of your business okay you know when we
06:15
when we had our supplement company we
06:17
had the info product I because all the
06:19
other stuff we were doing before we
06:21
cradle 808 split test book like that
06:23
book was just here’s all of the the
06:26
things we were doing is the case study
06:28
but adds around what work here would
06:29
date you know and that’s what we we show
06:31
people I was watching the other day one
06:34
of our facebook ads Smith probably saw
06:35
there’s a video me promoting under eight
06:37
split test book and it’s like I got to
06:38
pitch like a picture like
06:42
11 webinar registration page and another
06:46
one I was like which ones webinar
06:48
registration page you think wins one of
06:49
Malcolm ridden one by whatever and the
06:51
ugly one one right and I was reading the
06:53
comments from all these people who were
06:57
posting like that was not a true split
06:58
test you split tested wrong oh I like
07:01
yelling because I didn’t split test the
07:03
right way and the way that they think
07:04
split testing should happen is
07:05
completely wrong because they’re like
07:07
you have to have this vaccine copied
07:08
accident only changed one element in
07:10
time I was like okay that’s true icon
07:11
second or third tier of split test but
07:13
like where are you at in your business
07:16
right now like like you should anyway I
07:18
just wanted like in fact i talked about
07:21
earlier with these guys here in the
07:22
office one of my friends matt Baisakhi i
07:25
remember i fear of speaking he had the
07:26
rule he called it the piles of cash rule
07:28
he’s like whenever I am looking at
07:30
someone and they give me advice I look
07:32
at the size of their pile cash and if
07:33
it’s bigger than my pal cash i take
07:34
their advice if it’s smaller i ignore
07:36
and i want to go back these guys and
07:38
just be like okay so you’re telling i
07:40
split testing process is wrong I just
07:42
want you look at your pal cash real
07:43
quick and if it’s bigger mind cool like
07:45
i’m wrong but if it’s not like maybe you
07:47
should learn instead of complaining in
07:48
the comments on my facebook gab maybe
07:50
should i come why would russell do that
07:52
why is has two completely different
07:53
layouts first before he goes into
07:55
headline tweaks and a little tiny tweaks
07:57
that I we typically do on our split
07:58
testing okay it’s like well number one
08:00
is because and I’ve talked abouts
08:02
deforming podcasts and we’re doing split
08:03
testing level number one is not
08:05
headlined tweaks and test its radical
08:07
shift so it’s one page number some
08:09
completely different pages line that’s
08:10
the first thing I’m going then from
08:12
there to figure out the right page lines
08:13
going to have the highest conversion let
08:14
me go deeper into the copy the elements
08:16
images I all the other pieces we get
08:17
deeper and deeper and deeper in but it
08:19
starts with two radically different
08:20
looks and filled and that’s like the key
08:22
that in my mind because if I would have
08:24
done and that’s what says specifically
08:27
if I would have done it the way that
08:29
they were suggesting I would have picked
08:30
the one that was the loser and I was
08:32
started split testing headlines of the
08:33
loser and I don’t care how long i try to
08:35
what I say you can’t polish a turd like
08:38
I coulda kept polishing that thing
08:39
forever in 15 years so I never had a
08:41
winner but instead I had two radically
08:43
different things I found it wow this
08:44
direction is dramatically better than
08:47
that one now I’ve got this nice shiny
08:49
diamond and thanks are going there and
08:51
night chiseling away making it perfect
08:52
okay it’s like
08:54
the message of this podcast is not
08:56
teaching a split testing but it’s
08:58
teaching you like don’t get offended you
09:01
were marking don’t leave comments about
09:02
like how you’re frustrated about
09:04
something that you don’t understand
09:05
because it’s not the way you would do it
09:06
maybe you’re wrong maybe somebody else’s
09:08
and yeah so and i also want to drop the
09:10
whole piles of cash rule because i think
09:13
that it’s a good rule for everyone to
09:15
live by so with that said thank you matt
09:20
base back to that idea i’m going to come
09:21
back to that and start sharing that more
09:22
often people look at where and how
09:26
you’re getting your advice from follow
09:28
the piles of cash that said you guys
09:29
appreciate you all remember the big
09:31
piles of cash rule look and take advice
09:35
from those whose are bigger than yours
09:36
and those who are smaller don’t pay
09:39
attention right now because it’ll save
09:40
you a lot of time and frustration
09:41
headaches so there you go guys
09:42
appreciate y’all have an amazing day and
09:43
fuck you guys again soon thanks so much
09:48
for listening we hope you enjoyed the
09:49
behind-the-scenes look at our funnel
09:50
hacking projects you can also watch the
09:53
funnel hacker online reality show and
09:54
watch its bills and launch funnels live
09:56
at ww funnel hacker TV if you’d like to
10:00
come hang out with your fellow funnel
10:01
hackers come join our facebook group at
10:03
ww project click funnels com oh yeah and
10:06
don’t forget you can get a free mp3
10:08
player with first 257 episode pre-loaded
10:12
at marketing in your car calm join us
10:14
next time and remember you’re just one
10:16
funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.