299 - Getting Excited, Offline Funnels That Work, Make Sure You Don't Sale B To R

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started everyone good morning hope you
00:32
guys are awesome I’m stuck in the snow
00:34
right now and most people be complaining
00:36
me guess what I’m crazy effective right
00:38
now I can barely move apparently in
00:41
Boise when there’s like a half a
00:42
centimeter of smell like it shuts the
00:44
whole city down so i’m stuck in snow but
00:46
while i was stuck in the snow guess I
00:48
ever you have accomplished already so I
00:50
was we’re sending out a a letter to our
00:55
dream one hundred letting to know about
00:56
the book launch on April eighteenth and
00:58
by the way if you guys weren’t
00:59
participating that marked on your
01:01
calendars today April eighteenth when
01:03
the expert seekers book is going live
01:04
anyway so um I wasn’t right that today
01:07
about like I don’t have time to write it
01:08
so my guy in my team and I everyone
01:10
needs a guy in the team that does this
01:11
so things Levi and what he does is I box
01:14
himself and then he writes it out and
01:17
cleans it up and so like when I want
01:19
some emails I just Spock’s him and then
01:20
you put emails and click funnels Nash
01:22
headaches and type smell out and then I
01:23
look at their I tweaked it send it out
01:25
which has been so great and then like
01:27
today so the sales letter I’d faktum I
01:29
came out of second snow here is the
01:31
sales but I won’t send out so I set it
01:33
to him it’s gonna ride it out and then
01:34
give to me i’ll edit it and then we’ll
01:35
send out of actual physical sales letter
01:37
from there so cool thing about that is i
01:40
don’t know about most of you guys but
01:42
like this is the hard thing about
01:44
writing this is writing copywriting
01:45
typically like so hard and everyone
01:47
struggles with it is because most of us
01:49
a really good selling face to face like
01:51
i can i can start in why you guys should
01:53
go see this movie or why you should
01:54
whatever you like those things are are
01:55
easy to do but it’s like if i have to
01:58
write that to you it’s like it’s like so
02:00
much harder and then they start writing
02:01
like your creative brain that’s like
02:02
really good selling I starts getting out
02:04
and then your your analytical editing
02:06
brains like wait you have a typo there
02:07
oh you need a period oh you’ve got to
02:09
come over on capitalization Oh Lulu like
02:11
if you’re going back and forth which is
02:12
like so painful
02:13
so no for me I guy start reading emails
02:15
I log into action next start typing out
02:16
I start stressing out because I could
02:18
look good and I’m spending half the time
02:19
editing in half 10 right I’m going back
02:21
and forth and like and I know the
02:23
stories really good but it’s like take
02:24
so long to type it out I just like
02:26
shorten the story I don’t even tell it
02:28
this is like I don’t know it’s just not
02:30
as good as it could be so buddy now
02:33
that’s boxing the stuff I tell the story
02:34
in boxes he writes it out Mike dang that
02:36
was actually really good it was kind of
02:38
format i like my teen asli puts it in
02:39
like nineteen I’m just on the way there
02:40
and I’d going to clean it up I send out
02:42
so anyway I think that that was I think
02:45
that’s cool so I hope you guys think
02:46
it’s cool too because it’ll be a
02:48
shortcut but it works with sales letters
02:49
works with but the emails works with all
02:52
and any other right I even my book
02:54
that’s how I wrote my book initially is
02:55
the first draft came for me dictating
02:57
for my phone and then Julie on my team
03:00
rewriting it and then me going back and
03:02
doing deep edits from there so it’s like
03:05
yeah like that’s I think it’s magic
03:07
because it pulls the editing side out of
03:09
your your body out of your brain and get
03:12
you just like to be creative when your
03:13
legions writing so don’t actually write
03:15
just talk so all right that’s why it
03:18
forgot that done and then I thought that
03:19
was making the whole drive the office
03:21
but I’m only halfway there i’m stuck
03:21
probably big ol i think it was this
03:25
what’s what’s it called a tow truck yeah
03:27
so I guess it’s probably more efficient
03:29
have a tow truck behind you though so
03:30
you wrecked he can pull you out if i
03:32
wreck use can be gone by the time anyone
03:34
notices so anyway but yeah i’m stuck
03:38
with one like one mile an hour i have my
03:39
meeting four minutes not going to make
03:41
in time but i got time hey I’ll do you
03:42
guys let’s see what better right so
03:44
thanks of snow because that’s awesome so
03:46
today’s message I’m going to talk about
03:48
is all about just being excited I think
03:54
that the worst thing about most people
03:56
nowadays like nobody’s excited about
03:58
anything I are the coolest thing am I
04:00
good i share something like wow I’m like
04:03
what like wow like that’s all I got from
04:05
now like dude you should be like going
04:08
crazy um like if you notice one thing
04:11
about me is like I get it so excited
04:13
about everything like you know like
04:15
little dumb things that I shouldn’t
04:16
matter like I just get excited by it and
04:18
like it’s interesting what happens when
04:20
you do this so a couple things we start
04:23
getting excited I like every single
04:24
thing that happens even like things that
04:25
normally aren’t like that cool be right
04:27
that was awesome like first off your
04:29
brain starts cool like wow that actually
04:31
was awesome like like we’re look right
04:34
now I’m out in the snow and like and
04:36
this is awesome i have a chance to share
04:37
with you guys angular stuff i got two
04:39
things done today in the store how
04:41
awesome is that mostly be like mr. like
04:44
I’m miserable like life is crappy and
04:47
and that’s like the reality what most
04:48
people live in were because i’m excited
04:50
i was like dang that is pretty cool I
04:51
can do this I can like what else can I
04:53
do in fact i was on slack i download the
04:54
slack app which we started using slack
04:56
in her office and I messaging people i’m
04:57
getting crap done while i’m sitting here
04:59
doing nothing i also snapchat of the
05:00
whole story about the new off it like I
05:02
mean a lot of crap done in the snow and
05:05
then one cool things do happen again so
05:07
we go see you moving on my house the
05:08
movie that I tells all right like what
05:09
how’s that are right like you just saw
05:12
to make give you anything right like you
05:14
you saw Batman and Superman fight to the
05:17
death like it was alright are you
05:19
serious like that was awesome I don’t
05:22
care who you are what you think like
05:23
that was amazing right um this weekend i
05:26
saw rogue one to give the second time
05:28
and it was cool is that Chad woolner one
05:31
of my buddies / chiropractors he put
05:35
this thing on so this is cool he you may
05:39
think this is impossible but he’s an
05:40
offline business and guess what he did
05:41
he used a funnel to make a lot bunch of
05:44
money this weekend so we did you go by
05:47
page and click funnels he recorded
05:48
videos and tell the story so he told his
05:51
origin story about why you got a
05:51
chiropractic in the end of it invited
05:53
people as a guest so even if you’re one
05:56
of if you’re a member of our clinic or
05:58
not I don’t really care if you’re
05:59
probably community but we rented out the
06:00
whole theater we’re me show in rogue one
06:01
if you want to come one bring your
06:03
friends and family bring them all it’s
06:04
my treat because I’m a chiropractor who
06:06
cares and then he sent out to his list
06:09
of clients as friends posted on Facebook
06:12
throw some ads like everything and from
06:14
that he filled up a theater like 300
06:16
people and so my wife and earned on my
06:20
wife about my kids I all went and we
06:22
caught Robo and with and right so he
06:23
showed the rogue one and he had record a
06:26
whole bunch of video testimonials of all
06:27
of patients so everyone sitting in this
06:29
movie before movie starts
06:31
captive audience three other people he’s
06:32
playing on a huge screen always
06:33
testimonials talking about why he is
06:35
amazing why it clinics amazing which is
06:36
awesome right and then and then after
06:40
the session soon after the movie is done
06:42
to the credit start coming in boom cuts
06:44
the credit lights come up he’s like hey
06:45
everyone before you leave we got some
06:47
prizes and so we like doesn’t draw he
06:49
like gives out Star Wars things and get
06:51
some we’re excited never sitting there
06:52
looks and we getting captivated got
06:54
three other people sitting rooms then
06:55
he’s like keeps talking about the
06:57
special offer ik if you guys want to
06:58
come in and get adjusted by the kind of
07:00
practice everyone’s talking about the
07:01
videos and the ones that serves you and
07:02
then I gate lady comes cool movie and if
07:04
you want you know this law of
07:06
reciprocity work both ways we’re going
07:08
to do it where you mean to do something
07:09
better we’re gonna make a special offer
07:10
well you can make a special offer if
07:12
your chiropractor everyone charges 40
07:14
bucks for an adjustment no this is what
07:16
we gonna do we’re gonna make a special
07:17
offer he says hey you come in for an
07:20
initial exam we’re going to give you a
07:22
free free massage and on top of your
07:25
massage maybe fifty dollar amazon gift
07:27
card just for coming in and let us check
07:29
you out and so people like dude that’s a
07:31
good offer I want to free massage and
07:32
fifty dollar gift card it’s worth it to
07:34
come in and and my neck that’s been kind
07:36
of hurting my back and look at it my
07:38
insurance can pay the bill I’m in for
07:39
that and boom Austin against the table
07:41
Russians huge line of people outside
07:43
signing up for chiropractic care all
07:45
because of the movies the first off I’m
07:47
sitting there as the marketer the room
07:48
freaking out snapchat the whole thing
07:50
like this is amazing offline funnel
07:52
funnel Ford for offline businesses are
07:55
you kidding me like how many
07:56
chiropractors you know clothes like 50
07:58
people yesterday it had a captive
08:02
audience three other people in close to
08:04
the amount chiropractic care yeah one
08:06
the only dude who’s actually using
08:07
funnels so there’s number one number two
08:09
is I’m watching this movie the second
08:11
time and with my kids I’m like this is
08:12
so amazing I’m looking people right like
08:15
on my facebook group right here’s
08:16
reviews like movies okay wasn’t that
08:18
funny I’m a are you kidding did you guys
08:23
see the scenes dark slate at the end
08:24
like he’s thrashing everybody like it
08:25
was amazing like anyway I’m just saying
08:28
you guys may be more excited everyone
08:30
needs me more excited like there are
08:31
some amazing things like we live in this
08:33
day and era and time when like all this
08:36
amazing stuff is happening around us and
08:38
we’re like just missing it because we’re
08:40
so bored like we’re so unimpressed with
08:43
like the remor
08:44
markable is happening around us like
08:45
they’re literally miracles happening
08:47
every single day all around us and we’re
08:50
looking right like dude like did you see
08:54
what just happened like how are you guys
08:56
just an ting that like that’s a big
08:58
freakin deal like that’s something we
09:00
don’t stop big WOW so anyway I try to be
09:04
excited all the time I sure drive
09:06
something you guys crazy i’m sure i’ve
09:07
got a lot of people who can’t stand me
09:09
because of it but people who wants to
09:12
doubt myself with of those who are
09:13
seeing the miracles happening around us
09:14
who realizing they like this stuff
09:17
that’s like kings would have done would
09:21
have paid everything they had give us an
09:23
entire fortune to watch movies we gonna
09:24
watch for 10 bucks right I the fact i’m
09:26
in a car right now it’s snowing outside
09:28
it’s freezing cold and i’m gonna say i
09:30
want my I want this to be 70 degrees i
09:32
want my seem to be warm like it is like
09:34
I’m sitting in comfort right now like
09:35
this is this is better than having like
09:37
you know like the Pharaohs back in the
09:40
day would sit in a little carts people
09:42
that carry them around like yeah but it
09:43
was still hot like this is a miracle I
09:46
click a button I push my foot down and
09:48
to move forward and is heated okay
09:50
pacific slapping you guys mrs. this
09:52
anyway i made me go into the extreme
09:54
here but i want you guys to to stop
09:56
today and I when you look around and
09:58
start acknowledging this amazing this
10:01
was happening and it’s big dude that was
10:02
awesome that right there that was
10:05
amazing that right there that was
10:06
amazing the fact that I walked I’m
10:09
swimming by a jack-in-the-box I could
10:10
drive in there now if for five bucks
10:12
have somebody make me like the most
10:13
amazing meal on earth that’s amazing
10:15
like I don’t care like yet it’s not
10:17
healthy but that’s that’s pretty amazing
10:19
yet in it right anyway there you go guys
10:22
with that said life is good sure there’s
10:27
some bad things happening around us but
10:28
look around in the miracles like we had
10:30
a pretty dang freaking amazing and I
10:32
hope that we’re all grateful for that
10:33
because I am and hope you are as well so
10:36
count your many blessings
10:38
because they are there he’s got look for
10:39
our that said I’m at the office I
10:41
haven’t died which is bike freaking out
10:44
excited about that too like I could have
10:46
wrecked multiple times i’m a horrible
10:48
driver right now I’m in snapchatting
10:50
Breton sales letters and boxing and and
10:53
and podcasting all on this ride and I
10:57
survived like that’s amazing i’m pretty
10:58
stoked about that on about you guys but
11:00
I hope you are hope you guys are like
11:02
man I wish would have died it would
11:03
ended the torture but for the rest of
11:06
you guys we survived it like that’s
11:07
exciting we shall have a party today or
11:09
something I don’t know I think it I
11:11
think it calls for a party so all right
11:14
there you go guys I’m excited hope you
11:16
are as well and for any is wondering of
11:18
offline funnels work they do you guys
11:20
think a little bit you have a little
11:21
creative but the the key messages are
11:24
the same okay capture results push
11:28
people into a funnel after you’ve done
11:31
that try to get a captive audience
11:33
create an irresistible offer like the
11:37
game is the same doesn’t matter where
11:39
you’re at you something through it I had
11:40
some of the other day like yeah but you
11:42
know that works for b2c but its work for
11:43
b2b I might depends the the does the b2b
11:46
I like are they people like because it
11:49
only works on people so yeah it’s their
11:50
people that you’re going to give me with
11:52
this stuff work if they’re not humans if
11:53
you don’t throw a lot so i guess like
11:55
yeah but b2b b2c as long as my be to our
11:57
beat a robot business a robot you’re
11:59
screwed because robots have no emotion
12:01
but for everybody else’s crap work so
12:03
there you go we see fit t-shirt thing
12:08
about be dark all right okay i’m pulling
12:13
to a snow-filled thing and I’m sliding
12:17
sliding but I’m stopped and I’m
12:20
officially at the office and we’re alive
12:22
it’s pretty stoked about that too
12:24
alright guys talk to you soon have a
12:26
great day unless you sell betta are you
12:28
should be smiling cuz funnels work I
12:30
takiye soon hi everybody
12:31
[Music]
12:33
thanks so much for listening we hope you
12:35
enjoyed the behind-the-scenes look at
12:36
our funnel hacking projects you can also
12:38
watch the funnel hacker online reality
12:40
show and watch this build and launch
12:41
funnels live at WWF LOL hacker TV if you
12:46
like to come hang out with your fellow
12:47
photo hackers come join our facebook
12:49
group at ww project click funnels com oh
12:52
yeah and don’t forget you can get a free
12:54
mp3 player with first 257 episode
12:57
pre-loaded at marketing in your car calm
12:59
join us next time and remember you’re
13:01
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.