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YouTube Transcript: English (auto-generated)
00:00
- Hey everyone, this is Russell Bronson again.
00:01
Welcome back to video number four out of five
00:03
of my interview with Tai Lopez.
00:05
I’m not sure if you’ve been watching this,
00:06
but I counted on my fingers how many times
00:08
we caught Tai picking his nose during the interview,
00:10
it was super awkward.
00:11
I’m just kidding, I don’t know how we caught
00:13
that screen capture, but it’s pretty good.
00:14
So, right now, before we go into this part of the interview,
00:17
I’m wanna make sure you area subscribing,
00:18
because I do not want you to miss the exciting conclusion,
00:20
it’s coming out very, very soon.
00:21
Part five of the interview, this is part four.
00:23
Part five’s coming soon, so make sure you subscribe
00:24
so you do not miss it.
00:26
During this part of the interview,
00:27
we’re gonna talk about selling.
00:28
And I know a lot of people get really nervous
00:30
when we talk about selling, and how do I do it.
00:31
And some people who are good at selling,
00:33
they’re good at selling one-on-one, face-to-face, right?
00:35
But for people like me who are super introverted,
00:37
I don’t feel comfortable going to somebody
00:39
and asking them for money.
00:40
It feels so awkward and so weird and I hate it.
00:42
So I had to learn how to sell the one to many,
00:44
to the masses, doing it through webinars
00:46
and teleseminars and through funnels and things like that.
00:48
And we’re gonna talk about how that actually works,
00:50
because, that way, you can make money
00:52
sitting behind your phone, sitting at your computer desk,
00:53
without ever actually talking to a human, ever.
00:56
Which, for introverts like me, is really, really nice.
00:58
So, that’s what we’re gonna be talking about
00:59
during this step of the interview.
01:00
Jump right in and I will see you guys
01:02
at the end of the video to talk about
01:03
what’s going to be happening on the exciting conclusion
01:05
of this amazing interview.
01:08
- Let’s jump to the most advanced technique,
01:11
- Advanced. - number five.
01:12
- Alright, okay.
01:14
So with this one, you asked me when we were eating dinner
01:17
over here, you said, how big’s your sales team?
01:19
So my sales team is one person,
01:22
that we use to build our team,
01:23
and it’s me, I’m the only salesperson.
01:25
So I didn’t build a whole sales team with thousands
01:26
of sales people like a lot of big software companies do.
01:29
So I had to figure out how do I sell to the masses,
01:31
where it’s just me, speaking to a whole bunch of people,
01:33
closing a hundred or a thousand
01:35
or five thousand people at a time.
01:36
Selling one-on-one’s different, right.
01:37
'Cause I’m selling one-on-one I have a chance to talk to you
01:39
and you have a concern, I respond, we go back and forth.
01:42
And so there’s a lot of good sales people
01:43
that sell one-on-one.
01:44
But to sell the masses, I have to be able to hit
01:46
all the big problems at once, and be able to try to resolve
01:50
everyone’s concern without actually resolving
01:51
anyone’s concerns individually.
01:53
And so, it’s a big part of this whole book I teach,
01:55
but, this is the advanced strategy I want you to understand,
01:58
is that, to be able to sell to the masses,
01:59
to be able to convert ten or a hundred or a thousand
02:02
people all at once, you have to become very, very good
02:05
at understanding what people’s false beliefs are.
02:07
So people have these false beliefs
02:09
that keep them from buying.
02:10
There’s a reason why people aren’t gonna
02:11
pick up the book and read, there’s some false belief
02:13
like I’m not an expert, I don’t believe they’re–
02:14
they all have something, right?
02:15
There’s a reason why people aren’t signing up
02:16
for MentorBox, they’re not going to an event,
02:18
or whatever that thing is.
02:20
They have these false beliefs that hold them back, right?
02:21
And so, our job as marketers, is we have to figure out
02:24
what’s the false belief that they have,
02:26
and typically what happens is that most of us
02:29
have that same false belief some time in our life.
02:31
So what we have to do, we have to remember
02:32
what was the, what happened in my life,
02:35
why did I not believe that anymore?
02:37
There’s a reason why I don’t do that anymore,
02:39
what’s the reason, what’s the story behind it.
02:41
And we have to go back in time to remember
02:43
okay, I don’t believe that anymore because of this thing,
02:45
and then, when I’m speaking masses, I tell stories in a way
02:49
to help break people’s false beliefs.
02:51
So, for example, probably the easiest one to map this out,
02:54
and I’m not into network marketing, but,
02:56
it’s a really good example of this, right.
02:57
So let’s say I wanted to sign up, let’s say I’m in a room
03:00
and I’ve got 50 people and I want them to sign up
03:01
for a network marketing program.
03:03
So I’m thinking, what is the false belief
03:04
most these people probably have?
03:06
Like the false belief is that, if I join this company,
03:09
all my friends and my family are going to leave me, right?
03:10
That’s a belief that a lot of people have, okay.
03:13
So I think like, well why do that have that belief,
03:14
why do they believe that if they join the company
03:16
they’re gonna lose their friends and family?
03:18
And I’m like, okay, well, it’s probably because
03:21
one time in the past one of two things happened.
03:23
Number one is that they got into a company,
03:25
they got all excited they started calling their friends
03:27
and their family, and they had a horrible experience,
03:28
and all the people hated them.
03:29
Or, number two, is they were on the receiving end of that,
03:31
and they got a call from their brother, pitching them,
03:33
and wouldn’t leave them alone.
03:34
And it’s because of that they’re like,
03:36
if I get involved in this company I’m gonna have
03:38
these people that just hate me, right?
03:40
I was talking to someone that’s big in network marketing,
03:41
one of the guys in our community, and,
03:44
he told me the whole story–
03:45
'cause I asked him, I’m like,
03:46
so that’s your audience’s false belief,
03:48
why don’t you believe that?
03:49
And he’s like, well I did believe that, for a long time.
03:51
I was like he had the same false beliefs,
03:52
so tell me why that’s no longer true.
03:54
And he said well, I joined a program,
03:56
I had a really bad experience, and lost my friends
03:59
and all these people would stop
04:00
returning my calls, so I left.
04:02
And a little while later, I had a friend, and he told me
04:04
that you could generate leads online,
04:05
of people that actually were interested.
04:07
He’s like I put up the ads, and they raised their hand,
04:09
and then they would fill out a form, then I would call them.
04:11
And he said everyone I called was excited to hear from me,
04:13
because they just asked me to call them,
04:15
and then they sign up.
04:16
He was like, I didn’t talk to a single friend
04:17
or family member, ever.
04:18
And so it’s like, that’s your story.
04:20
Tell that story to this audience and this false belief
04:22
that they’re holding onto with all their might,
04:24
all of a sudden your story will shatter that false belief
04:27
and then they’ll buy. - Yeah.
04:29
- And so for me, when we started with Clickfunnels,
04:30
and I was trying to figure out
04:32
how do I sell to the masses, I had to figure out
04:33
what are the false beliefs of my audience.
04:35
And I figured out those false beliefs,
04:36
and then we put them in a presentation.
04:37
- What was the main false belief?
04:39
- There’s always three false beliefs that people have.
04:42
The first one is false belief about the thing
04:44
that you’re trying to get them into, so for me it’s funnels.
04:46
So like, they’re like oh, I could use Shopify,
04:48
or I could get Amazon, or I can–
04:50
That’s their false belief that they can do it
04:52
a better way or some other way.
04:53
So I had to break that false belief.
04:54
The second false belief people always have
04:56
is their internal ability to do it.
04:57
Like, that’s cool, but I dunno if I,
04:59
I’m not techie, and I can’t do that.
05:00
So you got to break the internal belief.
05:01
And then there’s always the,
05:03
the third belief’s an external belief.
05:05
Which, in my business, is like well, so,
05:07
in my first one I convince them they need a funnel,
05:09
number two is I convince them they can do it,
05:11
'cause it’s really simple, I show them Clickfunnels,
05:12
like, oh, I’m an idiot, I can do it.
05:14
And the third one they always freak out is
05:15
well, if I don’t have a funnel I don’t know
05:16
how to get people to show up.
05:18
So I show 'em traffic, go oh here’s how you get traffic,
05:19
and they’re like, oh my gosh.
05:21
Now all their false beliefs are gone,
05:22
they have to give me money, they have to sign up.
05:25
And that’s like the big secret to mass selling.
05:27
That’s, the whole concept of this book is that.
05:28
Like how do I sell to the masses, like how do you do it.
05:30
And it’s understanding your audience’s false beliefs
05:32
about the thing you’re trying to sell them,
05:33
their internal ability to do the thing
05:36
you’re trying to sell them, and then the external fear
05:38
they have that could be like, that they could blame on,
05:40
like I can’t do it because my wife won’t let me,
05:42
or because I don’t have traffic,
05:43
or whatever that external thing is.
05:44
- And you think that’s the same in anything you’ve sold?
05:47
- Everything I’ve done.
05:48
- I had Wolf of Wall Street here.
05:49
- Okay. - Jordan Belfort.
05:50
And he kind of has a similar framework of
05:54
you’ve got to number one, convince 'em that
05:58
you are to be trusted, as a human.
06:01
Number two, he said you have to convince them
06:04
that the company that you work for is to be trusted.
06:08
And the third thing, you have to convince them
06:10
that your product’s to be trusted.
06:12
That’s kind of like what you’re saying.
06:13
Number one, you had to convince them
06:15
that Clickfunnels has things that Amazon
06:17
and Shopify don’t have.
06:19
Number two, you had to convince them
06:20
that they could trust you that it would be simple,
06:24
almost they had to trust themselves.
06:26
And then the third one was the external one.
06:28
You had to, that they had to learn to trust you,
06:31
that they could get customers.
06:32
- So let’s talk about LadyBoss.
06:34
LadyBoss is some of our best success stories.
06:35
They were doing webinars, they were doing Facebook lives,
06:38
I wish I could share their numbers,
06:39
they are doing insane numbers.
06:41
- Making more than a hundred dollars a year?
06:43
- Yeah. - A little better.
06:44
Good, success story number one.
06:46
- So they’re external is like, okay, I had to convince you
06:49
that you need to follow our weight loss plan, right?
06:51
This is why, I come back to her, and it’s like,
06:53
why do you believe this is the right product?
06:55
There’s a reason why you started this company,
06:56
like, tell that story.
06:58
And then, it’s like you tried other things
06:59
before you came into this, like, tell the story
07:01
about all the stuff you tried and why this worked.
07:02
And it knocks down that false belief,
07:04
and it’s like now, you didn’t lose weight
07:05
the very first time you tried, what were your fears,
07:07
what kept you from doing it personally,
07:09
and how did you break that?
07:10
Tell that story.
07:11
So you tell that story and all of a sudden
07:12
the next one falls down.
07:13
And it’s like, now what are the external things
07:14
you were blaming it on, like I can’t do it because of why?
07:16
Tell that story of why you don’t believe that anymore,
07:17
and those things fall down, they have to follow you.
07:20
If they don’t, then they’re lying to themselves.
07:22
- Yeah. - And that’s–
07:23
- So the advanced technique is really, in some ways,
07:26
you gotta be a master of psychology.
07:28
It’s not really marketing.
07:30
Marketing is, you could take the M from marketing
07:33
and it’s Mass Psychology.
07:35
You know, that M stands for the mass.
07:38
And the marketing is just a superfluous word.
07:41
It’s really mass psychology, and one of the things
07:43
you’re saying is, people follow stuff when they trust it.
07:47
- Welcome back, I hope you enjoyed episode number four
07:49
out of five of the interview series.
07:51
We’re almost done, you guys.
07:52
I hope you’ve been enjoying this,
07:53
but I need to make sure, right now,
07:55
you do not miss the exciting conclusion.
07:56
During the conclusion, I’m going to be talking about
07:57
how we use Amazon and funnels together,
07:59
and a bunch of other really cool things
08:00
that probably you’ve never thought about before,
08:02
but once you understand them,
08:03
could change everything for you.
08:04
So, what I need you to do right now,
08:05
there’s a little button down below, says subscribe.
08:07
Click on the subscribe button, that way you will
08:09
get the notification when the next video comes out.
08:11
And it’s coming out very, very soon,
08:12
I think you’re gonna love it.
08:14
With that said, thank you so much for listening
08:15
and I’ll see you guys on the final conclusion,
08:16
the exciting conclusion, it’s happening very soon,
08:18
on part five of five of the interview with Tai Lopez.
Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)
Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.