3 Steps To Selling Anything To Anyone With Tai Lopez And Russell Brunson | Part 4

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YouTube Transcript: English (auto-generated)

00:00

  • Hey everyone, this is Russell Bronson again.

00:01

Welcome back to video number four out of five

00:03

of my interview with Tai Lopez.

00:05

I’m not sure if you’ve been watching this,

00:06

but I counted on my fingers how many times

00:08

we caught Tai picking his nose during the interview,

00:10

it was super awkward.

00:11

I’m just kidding, I don’t know how we caught

00:13

that screen capture, but it’s pretty good.

00:14

So, right now, before we go into this part of the interview,

00:17

I’m wanna make sure you area subscribing,

00:18

because I do not want you to miss the exciting conclusion,

00:20

it’s coming out very, very soon.

00:21

Part five of the interview, this is part four.

00:23

Part five’s coming soon, so make sure you subscribe

00:24

so you do not miss it.

00:26

During this part of the interview,

00:27

we’re gonna talk about selling.

00:28

And I know a lot of people get really nervous

00:30

when we talk about selling, and how do I do it.

00:31

And some people who are good at selling,

00:33

they’re good at selling one-on-one, face-to-face, right?

00:35

But for people like me who are super introverted,

00:37

I don’t feel comfortable going to somebody

00:39

and asking them for money.

00:40

It feels so awkward and so weird and I hate it.

00:42

So I had to learn how to sell the one to many,

00:44

to the masses, doing it through webinars

00:46

and teleseminars and through funnels and things like that.

00:48

And we’re gonna talk about how that actually works,

00:50

because, that way, you can make money

00:52

sitting behind your phone, sitting at your computer desk,

00:53

without ever actually talking to a human, ever.

00:56

Which, for introverts like me, is really, really nice.

00:58

So, that’s what we’re gonna be talking about

00:59

during this step of the interview.

01:00

Jump right in and I will see you guys

01:02

at the end of the video to talk about

01:03

what’s going to be happening on the exciting conclusion

01:05

of this amazing interview.

01:08

  • Let’s jump to the most advanced technique,

01:11

  • Advanced. - number five.

01:12

  • Alright, okay.

01:14

So with this one, you asked me when we were eating dinner

01:17

over here, you said, how big’s your sales team?

01:19

So my sales team is one person,

01:22

that we use to build our team,

01:23

and it’s me, I’m the only salesperson.

01:25

So I didn’t build a whole sales team with thousands

01:26

of sales people like a lot of big software companies do.

01:29

So I had to figure out how do I sell to the masses,

01:31

where it’s just me, speaking to a whole bunch of people,

01:33

closing a hundred or a thousand

01:35

or five thousand people at a time.

01:36

Selling one-on-one’s different, right.

01:37

'Cause I’m selling one-on-one I have a chance to talk to you

01:39

and you have a concern, I respond, we go back and forth.

01:42

And so there’s a lot of good sales people

01:43

that sell one-on-one.

01:44

But to sell the masses, I have to be able to hit

01:46

all the big problems at once, and be able to try to resolve

01:50

everyone’s concern without actually resolving

01:51

anyone’s concerns individually.

01:53

And so, it’s a big part of this whole book I teach,

01:55

but, this is the advanced strategy I want you to understand,

01:58

is that, to be able to sell to the masses,

01:59

to be able to convert ten or a hundred or a thousand

02:02

people all at once, you have to become very, very good

02:05

at understanding what people’s false beliefs are.

02:07

So people have these false beliefs

02:09

that keep them from buying.

02:10

There’s a reason why people aren’t gonna

02:11

pick up the book and read, there’s some false belief

02:13

like I’m not an expert, I don’t believe they’re–

02:14

they all have something, right?

02:15

There’s a reason why people aren’t signing up

02:16

for MentorBox, they’re not going to an event,

02:18

or whatever that thing is.

02:20

They have these false beliefs that hold them back, right?

02:21

And so, our job as marketers, is we have to figure out

02:24

what’s the false belief that they have,

02:26

and typically what happens is that most of us

02:29

have that same false belief some time in our life.

02:31

So what we have to do, we have to remember

02:32

what was the, what happened in my life,

02:35

why did I not believe that anymore?

02:37

There’s a reason why I don’t do that anymore,

02:39

what’s the reason, what’s the story behind it.

02:41

And we have to go back in time to remember

02:43

okay, I don’t believe that anymore because of this thing,

02:45

and then, when I’m speaking masses, I tell stories in a way

02:49

to help break people’s false beliefs.

02:51

So, for example, probably the easiest one to map this out,

02:54

and I’m not into network marketing, but,

02:56

it’s a really good example of this, right.

02:57

So let’s say I wanted to sign up, let’s say I’m in a room

03:00

and I’ve got 50 people and I want them to sign up

03:01

for a network marketing program.

03:03

So I’m thinking, what is the false belief

03:04

most these people probably have?

03:06

Like the false belief is that, if I join this company,

03:09

all my friends and my family are going to leave me, right?

03:10

That’s a belief that a lot of people have, okay.

03:13

So I think like, well why do that have that belief,

03:14

why do they believe that if they join the company

03:16

they’re gonna lose their friends and family?

03:18

And I’m like, okay, well, it’s probably because

03:21

one time in the past one of two things happened.

03:23

Number one is that they got into a company,

03:25

they got all excited they started calling their friends

03:27

and their family, and they had a horrible experience,

03:28

and all the people hated them.

03:29

Or, number two, is they were on the receiving end of that,

03:31

and they got a call from their brother, pitching them,

03:33

and wouldn’t leave them alone.

03:34

And it’s because of that they’re like,

03:36

if I get involved in this company I’m gonna have

03:38

these people that just hate me, right?

03:40

I was talking to someone that’s big in network marketing,

03:41

one of the guys in our community, and,

03:44

he told me the whole story–

03:45

'cause I asked him, I’m like,

03:46

so that’s your audience’s false belief,

03:48

why don’t you believe that?

03:49

And he’s like, well I did believe that, for a long time.

03:51

I was like he had the same false beliefs,

03:52

so tell me why that’s no longer true.

03:54

And he said well, I joined a program,

03:56

I had a really bad experience, and lost my friends

03:59

and all these people would stop

04:00

returning my calls, so I left.

04:02

And a little while later, I had a friend, and he told me

04:04

that you could generate leads online,

04:05

of people that actually were interested.

04:07

He’s like I put up the ads, and they raised their hand,

04:09

and then they would fill out a form, then I would call them.

04:11

And he said everyone I called was excited to hear from me,

04:13

because they just asked me to call them,

04:15

and then they sign up.

04:16

He was like, I didn’t talk to a single friend

04:17

or family member, ever.

04:18

And so it’s like, that’s your story.

04:20

Tell that story to this audience and this false belief

04:22

that they’re holding onto with all their might,

04:24

all of a sudden your story will shatter that false belief

04:27

and then they’ll buy. - Yeah.

04:29

  • And so for me, when we started with Clickfunnels,

04:30

and I was trying to figure out

04:32

how do I sell to the masses, I had to figure out

04:33

what are the false beliefs of my audience.

04:35

And I figured out those false beliefs,

04:36

and then we put them in a presentation.

04:37

  • What was the main false belief?

04:39

  • There’s always three false beliefs that people have.

04:42

The first one is false belief about the thing

04:44

that you’re trying to get them into, so for me it’s funnels.

04:46

So like, they’re like oh, I could use Shopify,

04:48

or I could get Amazon, or I can–

04:50

That’s their false belief that they can do it

04:52

a better way or some other way.

04:53

So I had to break that false belief.

04:54

The second false belief people always have

04:56

is their internal ability to do it.

04:57

Like, that’s cool, but I dunno if I,

04:59

I’m not techie, and I can’t do that.

05:00

So you got to break the internal belief.

05:01

And then there’s always the,

05:03

the third belief’s an external belief.

05:05

Which, in my business, is like well, so,

05:07

in my first one I convince them they need a funnel,

05:09

number two is I convince them they can do it,

05:11

'cause it’s really simple, I show them Clickfunnels,

05:12

like, oh, I’m an idiot, I can do it.

05:14

And the third one they always freak out is

05:15

well, if I don’t have a funnel I don’t know

05:16

how to get people to show up.

05:18

So I show 'em traffic, go oh here’s how you get traffic,

05:19

and they’re like, oh my gosh.

05:21

Now all their false beliefs are gone,

05:22

they have to give me money, they have to sign up.

05:25

And that’s like the big secret to mass selling.

05:27

That’s, the whole concept of this book is that.

05:28

Like how do I sell to the masses, like how do you do it.

05:30

And it’s understanding your audience’s false beliefs

05:32

about the thing you’re trying to sell them,

05:33

their internal ability to do the thing

05:36

you’re trying to sell them, and then the external fear

05:38

they have that could be like, that they could blame on,

05:40

like I can’t do it because my wife won’t let me,

05:42

or because I don’t have traffic,

05:43

or whatever that external thing is.

05:44

  • And you think that’s the same in anything you’ve sold?

05:47

  • Everything I’ve done.

05:48

  • I had Wolf of Wall Street here.

05:49

  • Okay. - Jordan Belfort.

05:50

And he kind of has a similar framework of

05:54

you’ve got to number one, convince 'em that

05:58

you are to be trusted, as a human.

06:01

Number two, he said you have to convince them

06:04

that the company that you work for is to be trusted.

06:08

And the third thing, you have to convince them

06:10

that your product’s to be trusted.

06:12

That’s kind of like what you’re saying.

06:13

Number one, you had to convince them

06:15

that Clickfunnels has things that Amazon

06:17

and Shopify don’t have.

06:19

Number two, you had to convince them

06:20

that they could trust you that it would be simple,

06:24

almost they had to trust themselves.

06:26

And then the third one was the external one.

06:28

You had to, that they had to learn to trust you,

06:31

that they could get customers.

06:32

  • So let’s talk about LadyBoss.

06:34

LadyBoss is some of our best success stories.

06:35

They were doing webinars, they were doing Facebook lives,

06:38

I wish I could share their numbers,

06:39

they are doing insane numbers.

06:41

  • Making more than a hundred dollars a year?

06:43

  • Yeah. - A little better.

06:44

Good, success story number one.

06:46

  • So they’re external is like, okay, I had to convince you

06:49

that you need to follow our weight loss plan, right?

06:51

This is why, I come back to her, and it’s like,

06:53

why do you believe this is the right product?

06:55

There’s a reason why you started this company,

06:56

like, tell that story.

06:58

And then, it’s like you tried other things

06:59

before you came into this, like, tell the story

07:01

about all the stuff you tried and why this worked.

07:02

And it knocks down that false belief,

07:04

and it’s like now, you didn’t lose weight

07:05

the very first time you tried, what were your fears,

07:07

what kept you from doing it personally,

07:09

and how did you break that?

07:10

Tell that story.

07:11

So you tell that story and all of a sudden

07:12

the next one falls down.

07:13

And it’s like, now what are the external things

07:14

you were blaming it on, like I can’t do it because of why?

07:16

Tell that story of why you don’t believe that anymore,

07:17

and those things fall down, they have to follow you.

07:20

If they don’t, then they’re lying to themselves.

07:22

  • Yeah. - And that’s–

07:23

  • So the advanced technique is really, in some ways,

07:26

you gotta be a master of psychology.

07:28

It’s not really marketing.

07:30

Marketing is, you could take the M from marketing

07:33

and it’s Mass Psychology.

07:35

You know, that M stands for the mass.

07:38

And the marketing is just a superfluous word.

07:41

It’s really mass psychology, and one of the things

07:43

you’re saying is, people follow stuff when they trust it.

07:47

  • Welcome back, I hope you enjoyed episode number four

07:49

out of five of the interview series.

07:51

We’re almost done, you guys.

07:52

I hope you’ve been enjoying this,

07:53

but I need to make sure, right now,

07:55

you do not miss the exciting conclusion.

07:56

During the conclusion, I’m going to be talking about

07:57

how we use Amazon and funnels together,

07:59

and a bunch of other really cool things

08:00

that probably you’ve never thought about before,

08:02

but once you understand them,

08:03

could change everything for you.

08:04

So, what I need you to do right now,

08:05

there’s a little button down below, says subscribe.

08:07

Click on the subscribe button, that way you will

08:09

get the notification when the next video comes out.

08:11

And it’s coming out very, very soon,

08:12

I think you’re gonna love it.

08:14

With that said, thank you so much for listening

08:15

and I’ll see you guys on the final conclusion,

08:16

the exciting conclusion, it’s happening very soon,

08:18

on part five of five of the interview with Tai Lopez.

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