300 - Secrets From The $100k Meeting - Part 1 of 3

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety nets so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking but this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this is Russell
00:32
Brunson and welcome to mark in your car
00:33
now I got a couple cool things for today
00:35
number one guess what today’s episode is
00:37
this is episode number 300 now I know
00:41
about you but that’s it’s kind of a big
00:42
deal because I’ve been doing this show
00:44
well for a long time three episodes it
00:49
has a bit of daily podcast but it’s been
00:50
a couple times a week so it means like
00:52
we’re probably three years three or four
00:53
anyway so thank you for all of you guys
00:55
you’ve been hanging out with me for so
00:56
long and hopefully you’re still get a
00:59
ton of value from the show and if you
01:00
are please tell the people about it now
01:01
today I got something really special in
01:03
fact over the next three days got
01:04
something really special for you and
01:05
this is the reason why as many of you
01:07
know I’m writing an expert secrets book
01:09
and I was up till 4 o’clock last night
01:11
getting trying to get done I’ve been
01:13
locked in my room today trying to dance
01:15
why I’m not in my car I’m in my office
01:16
my health and I’m still not done and I
01:20
have to get done sometimes the editor by
01:21
tomorrow if they’re gonna get to the
01:23
publisher by Friday if I’m gonna be able
01:25
to launch on April 18 so April 18 Blonde
01:26
Qing the expert seekers book I’m super
01:28
proud of it’s all about building a huge
01:30
mass movement and how you people to pay
01:31
you for your advice it’s some of the
01:34
coolest stuff if you listen to podcast
01:35
for long time you’ve gotten little
01:36
glimpses and little hints of it here and
01:38
there but it’s something so proud of I
01:40
cannot wait to get it out but if I don’t
01:42
lock down and stop doing everything then
01:45
I’m not gonna get done so I’m gonna
01:46
start podcasting for a couple days I’m
01:48
gonna stop eating drinking sleeping yeah
01:51
everything so I can get this book done
01:53
because it’s closed so that said anyway
01:56
he has to be bored while I’m gone so I’m
01:58
gonna do is I’m gonna do something
01:59
really really cool so last year I I
02:02
joined
02:03
Joe polish and Dean gracio sees 100,000
02:05
dollar group which means I pay hundred
02:07
thousand dollars a year to hang out with
02:08
like 15 people and we share marketing
02:10
ideas and cool stuff like that and at
02:12
the very first event
02:13
they asked me if I do a presentation
02:15
kind of showing some of the things that
02:17
we have done to build such a good
02:19
culture so I click funnels how I went
02:20
from 0 to 30 thousand members and all
02:22
that kind of stuff and and I thought
02:24
okay I’ll do that presentation but it’s
02:27
not gonna be what you are assuming I’m
02:29
gonna talk about and then I wasn’t mean
02:31
I’m like well I’m sure your party thing
02:33
I’m gonna talk about like the funnels
02:34
and the snap but I make there’s a layer
02:35
of complexity that I don’t normally talk
02:37
about that caused and created all that
02:39
stuff and I said that it’s gonna be in
02:43
the expert seekers book I’m going into
02:45
that in a lot of detail but I’ve never
02:47
really talked about before I’ve hinted
02:48
on in the podcast but never gone deeper
02:50
that anywhere else and so I’ll do that
02:52
for you Dean and Joe because you guys
02:54
are awesome so I did and I gave a
02:55
presentation was a little over an hour
02:56
long and they were graceful enough to
02:59
give me the recording and the rights to
03:01
it so what I thought I would do I
03:03
thought be kind of cool is to share it
03:04
with you guys so this is literally like
03:06
you guys paying $100,000 and being a fly
03:09
on the wall during my presentation where
03:11
I’m gonna be giving out stuff that I’m
03:12
not gonna be publicly releasing for at
03:14
least four months because you are
03:15
faithful marketing a car follower and
03:17
listener you guys have you guys didn’t
03:19
get that is that cool okay for
03:21
over-deliver
03:21
I hope all right cool so I’m gonna do is
03:23
I’m have my brother he’s taking that
03:24
presentation he’s gonna chop it into
03:26
three segments you get part one today
03:28
part two tomorrow and part three the
03:30
next day so I’ll be episode 300 301 and
03:32
302 and then after that I’ll be back to
03:35
my normal publishing schedule as long as
03:36
I get this book done otherwise you may
03:38
never hear from me again until the book
03:40
yeah so that’s the game plan anyway with
03:42
that said I’m gonna cut right there and
03:44
if you enjoy this at all if you get some
03:47
value out of please go and tell people
03:49
you know to go to mark and your car comm
03:50
gave me a mp3 player join the podcast
03:52
and listen in because this stuff’s
03:54
important and I think it is the future
03:56
of marketing in sales as we know it and
03:58
I’m excited to be sharing with you guys
04:00
through this uh through this channel so
04:01
with that said I will cut to the to the
04:04
event and you guys can eavesdrop in and
04:05
listen what had to say all right bye
04:07
everybody
04:07
how many of you have this thing called a
04:10
website okay now yes this thing on this
04:15
thing called the internet that came out
04:17
a couple decades ago so I look at
04:21
anything online is real estate back in
04:24
my Direct Mail days when there was no
04:26
internet
04:27
you know I always love the line the
04:28
difference between a one dollar bill and
04:31
a hundred dollar bill is the message on
04:32
the paper save paper same ink different
04:35
message in one you know one changing of
04:38
the message could make that same piece
04:40
of paper worth a hundred times more well
04:43
the same thing goes with any of the
04:44
virtual space it’s what you say how you
04:46
say how you compel people and someone
04:49
that actually knows how to print virtual
04:51
money would be Russell Brunson and he
04:53
has a whole process and the whole
04:55
company and a whole software that can do
04:57
this for you and so he’s going to take
04:59
you through something that I’m sure
05:01
could be potentially worth millions if
05:03
not tens of millions of dollars to all
05:05
of you so give it up for mr. Russell
05:07
Brunson well I’m excited to be here
05:13
excited to share some cool stuff I
05:16
didn’t do my presentation to last night
05:18
so I want to see what you guys will be I
05:19
think it’ll be the most help for
05:20
everyone and so that’s kind of what I
05:23
came with so I made some handouts you
05:24
guys all have these ok so what I want to
05:27
do is I’m not going to show you guys
05:28
anything about clickfunnels cuz that
05:29
doesn’t matter I was wanting help I want
05:31
to bridge some gaps so hopefully help
05:34
you guys understand the psychology of
05:36
funnels could you understand that then
05:37
everything else becomes easier I think
05:39
that’s the most essential part for for
05:42
us as the entrepreneurs in the business
05:43
to really understand and hopefully just
05:46
kind of bridge from the things from the
05:47
copywriting and other other things we’ve
05:51
been talking about ok so ok a couple
05:54
things and Craig Esther’s talking about
05:57
Maslow’s hierarchy of needs which was
05:59
like I was totally geeking out on I’m
06:00
loving it I look at things very similar
06:02
I just flip it on the side kind of and I
06:05
want to kind of reach those because
06:06
it’ll help my next thing I’m explaining
06:08
make more sense so I look at the world
06:10
where there’s like there’s cold traffic
06:12
there’s like warm traffic and then
06:15
there’s hot traffic right so and I got
06:19
the picture there in my little hand us
06:21
if you have read my book dot-com secrets
06:22
I sketched out everything I do because
06:24
I’m a visual person so this is the
06:26
sketch I learned this initially from
06:27
Jean Schwartz he talked about if you
06:28
look at like any market there’s like
06:30
this awareness can like this
06:32
this psychic awareness right over here
06:34
people are unaware of what’s happening
06:37
after they’re unaware eventually they
06:40
become problem aware from problem that
06:44
they’ve come solution aware some
06:47
solution that he come product aware and
06:49
then they’re most aware and so just kind
06:52
of noticing like the people’s companies
06:53
here who who are doing well but not
06:55
where they want to be it’s almost the
06:57
the biggest thing I see everyone doing
06:59
is that you’ve become masters at selling
07:02
like here this is like the warm market
07:05
right and so you come really good at
07:07
that but to scale you’ve got to you’ve
07:09
got to step back you got to come back to
07:11
here I this is like your existing
07:13
audience who loves you this is like
07:15
Facebook they love the market they don’t
07:17
understand you and this is like the cold
07:18
hard masses and in my mind the only way
07:20
to grow past ten million or so I think
07:23
most businesses can be really successful
07:25
here you have to master this needs about
07:27
ten and beyond ten you’ve got to become
07:29
a master this this is like how do you
07:31
create your offer in a way that it goes
07:33
to the the masses which is very similar
07:34
way Craig was talking about and so
07:37
that’s kind of how I look at things and
07:40
it kind of leads me to the first
07:43
important thing when talking about here
07:44
called the Epiphany bridge so anybody in
07:49
here ever done network marketing I knew
07:54
they wouldn’t even network marketing
07:56
okay so when I’d grab some real quick
07:57
will help illustrate this so there’s a I
08:02
have a buddy that started it with
08:03
marketing company and he wanted me to to
08:06
join it and to mark and I said no a
08:08
million times but eventually he sent me
08:12
some the product I loved it it was
08:13
really good this is a company called
08:14
prove it anyone ever hear her to prove
08:16
it no one here okay if you study Dave
08:19
Asprey stuff about like high-fat diets
08:21
can your body ketosis this is the
08:22
product they made you drink it put your
08:24
body immediately ketosis tastes like
08:25
candy and it’s awesome so I hope them
08:27
right a pitch and and roll this pitch
08:31
for them they took it out and when first
08:33
six months the company twenty million
08:35
dollars is pitch this yielded over a
08:36
hundred million dollars and it’s just
08:37
growing like like crazy because of the
08:39
pitch and I want to explain I’m after
08:41
all the pitch they want to be come out
08:42
to the leadership team and explore
08:45
explain to these network marketers like
08:47
how to use this this asset i created for
08:49
him write it so I’m like I love network
08:51
markers I’m also scared to death one
08:52
because they’re like they just pounced
08:54
on you know that that feeling we’re just
08:55
like like I just get pounced by everyone
08:57
and so I come in this room and and I
08:59
walk in room in some it’s room probably
09:01
out three times many people is this and
09:02
they want me to like show them how to
09:04
use this new message to to sell more
09:06
stuff and I’m looking on the audience
09:08
and I’m trying to think what a minute
09:09
talked about these guys like they don’t
09:10
understand funnels or marketing they’re
09:12
bunch of people who are selling stuff
09:13
and as I’m looking at this audience of
09:15
these network marketers and like prior
09:18
to becoming the room I was watching them
09:19
as they were like pouncing on hotel
09:20
employees and other people and I had
09:22
this like this things popped in my head
09:24
and and I want to show this because it’s
09:25
like the key now to everything we do so
09:27
this is this is like a typical person
09:30
right I’m gonna make fun of network
09:33
marketers but this could this is you
09:34
right in your business so like we were
09:36
born we went to school things were going
09:38
well and all sudden something happened
09:40
in her life that got you excited about
09:41
why your site about right Dean probably
09:43
initially sold a car and was like holy
09:44
crap I can sell cars made money right
09:46
can I sell the house and then everyone
09:48
do you guys say something happened you
09:50
were just normal humans something
09:51
happened and all of a sudden you had an
09:54
epiphany we’re like holy crap
09:58
real states of grace new world holy crap
10:00
financial stuff like something happened
10:02
we had this big epiphany right and it
10:04
like changed your whole life right you
10:06
guys all remember that moment would
10:07
happen for you
10:08
he has epiphany and you went over here
10:09
and then all of a sudden the worst thing
10:12
possible happened you started like this
10:14
is the coolest thing in the world he
10:15
started geeking out on right so I’ll try
10:17
this do the glasses
10:18
so you started geeking out in your I
10:20
call this is so cool and start studying
10:21
age and start doing the research and and
10:23
they start going deep so I was look at
10:24
his network marketers and I was like
10:25
this product I was watching these guys
10:29
in the hallway and so like people
10:30
walking by and they’re bouncing on
10:31
people on the right dude you gotta quit
10:33
burning glucose that’s why you’re so fat
10:35
you got switching your
10:36
glucose to ketones if you do that you
10:38
won’t be fat anymore and it’s like man
10:40
if you have beta-hydroxybutyrate salt on
10:42
your drinks and your coffee then boba
10:44
and all this stuff I’m watching this
10:45
right it’s what happens is we come in
10:47
this world we get exciting we start
10:48
geeking out and we the worst thing
10:50
possible happens to us we learn this
10:52
thing we call technobabble
10:54
and everyone your business you got a
10:56
crap to the technobabble right and it’s
10:58
these words that you use to describe
10:59
things okay and so what happens is you
11:01
meet this prospect and they’re so cool
11:02
and you grab an ear like okay this is my
11:04
prospect I got my shot at them and
11:05
you’re about to like I’m gonna tell them
11:07
everything I know and they’re gonna buy
11:08
my crap and it’s gonna be amazing and
11:09
then they saw and you like spew out all
11:11
this techno babble on the person right
11:13
and watch these network marketers just
11:14
spew the stuff out of people and they’re
11:16
freaking out and they were they run away
11:17
right and for most of your businesses
11:22
like how many guys know that you use
11:24
techno babble like there’s words for
11:25
your industry that you use that you
11:27
shouldn’t probably be using okay and so
11:30
the reason why like what happens this
11:33
war market understands your techno
11:35
babble and they’re exciting to buy your
11:37
crap over and over and over and over
11:38
again okay but everybody else they
11:41
haven’t geeked out yet and so the key
11:42
this is what I found like the key for me
11:44
to sell anything is I have to stop this
11:47
right here I got a cross out
11:48
technobabble and I gotta stop this
11:51
because this is what kills sales and I
11:53
got to figure out what was it they gave
11:56
me the experience that caused me to go
11:59
on this journey if I can figure out if I
12:03
can figure out what gave me this
12:05
epiphany and if I can give somebody else
12:07
that epiphany I do not have to sell them
12:09
anything ever they’ll have that epiphany
12:11
in their mind and they’re gonna geek out
12:13
and then they will cause a revolution
12:14
they will go so crazy on it I got I got
12:17
to step back here so when I was talking
12:18
to this network marketing group and the
12:20
pitch I wrote I was telling Craig this
12:21
yesterday I got equity for the company
12:23
for writing a pitch it took me less than
12:26
an hour to write the entire thing and
12:27
the reason why they wanted him to wrote
12:30
this pitch he sent to me it was like the
12:31
worst thing ever I was like like dry
12:33
heaving my mouth like cool that was like
12:35
such a bad it was all this like
12:38
thousands of like pow
12:39
the technobabble just like spewing forth
12:41
like I can’t even read the whole thing
12:42
and I was like this is so bad he was a
12:44
friend it was like 2 o’clock in the
12:45
morning I’m sitting in bed I was like I
12:47
know he’s gonna call me want me to
12:48
critique getting him feedback that just
12:49
sucks the whole thing so I just believed
12:50
the whole thing I was like I’m just
12:52
gonna write I’m just gonna rewrite his
12:53
form and so the first thing I did is I
12:55
was like cuz I believe this product I
12:56
mean the concept I was like this is
12:58
really really cool I said what what was
13:00
it that gave me the Epiphany that got me
13:02
excited like why do I drink this crap
13:03
every day now like what was it that gave
13:05
me that epiphany and I was thinking back
13:06
and took me a while to realize I was
13:09
thinking like when was it like sometimes
13:11
eyeliner in my life something happened
13:13
where I was like sold on that and then I
13:14
was going back here also I remembered I
13:16
remembered the moment that had the
13:17
Epiphany I was that I was at a seminar
13:20
and went I went out to eat with my buddy
13:22
his name’s Aaron Lilly she doesn’t
13:25
remember in SkyMall magazine that cream
13:27
that they would sell you on your Bowl
13:28
and your mole will fall off he’s never
13:30
seen that so he’s the inventor of that
13:31
so I’m out to dinner with the guys super
13:32
cool doing insane amounts of money with
13:34
that business and we sit down to eat and
13:36
he’s super ripped and healthy and
13:38
everything and he I order like this
13:39
amazing dinner and he’s ordering chicken
13:42
with a side of butter if I was weird and
13:44
he’s eating it he’s like dipping his
13:45
chicken and butter and eating here like
13:48
freak like what is what’s wrong he’s
13:51
like oh it’s this whole thing and Austin
13:52
he started giving me techno babble
13:54
and so I start making fun of him more
13:55
because it just that gave me fuel for my
13:57
for my teasing right so I’m making fun
13:59
of him and he’s like no I was like he’s
14:00
okay let me explain like this he’s like
14:02
your body he’s like your body’s kind of
14:06
like a campfire right he said if you if
14:08
you think about it you have a campfire
14:09
if you get kindling right you throw a
14:11
bunch of killing on what happens I was
14:12
like it burns really fast and it goes
14:14
away
14:14
he’s like a cool that’s like carbs is I
14:16
guess why you wake in the morning eat
14:17
Cheerios and you get like and then like
14:19
10 minutes later you’re starving your
14:20
kids having a TD and they’re bouncing
14:22
off the walls because it’s carbs just
14:23
keep putting more carbs in the your body
14:25
gets more hungry it’s like that’s how
14:26
that world works it’s like okay cool
14:28
he’s like proteins are kind of like
14:29
getting a log and you throw a log on the
14:31
fire and it’ll burn a little bit longer
14:33
but the same thing burns up and then it
14:34
eventually goes away and he’s like fats
14:36
are like coal he’s like it’s like
14:37
throwing : it’s harder to get the fats
14:39
to catch on fire but once they’re on
14:41
fire they burn warm and hard and dark
14:44
he’s like that’s the best energy source
14:45
because it soon as they’re lit up
14:47
they’ll burn all through the night it’s
14:49
that that’s like eating fat it’s like if
14:50
you can transition your body from eating
14:51
carbs and proteins to processing fat
14:54
then then you’ve got this amazing this
14:57
amazing thing where you lose weight you
15:00
feel more energy and everything and I
15:02
was like oh so that’s why you’re dipping
15:03
your chicken butter like it made sense
15:05
to me right so I rolled this pitch I
15:06
just wrote a little it’s a three-minute
15:08
explainer video about a dude in a
15:10
campfire make that I make I tell my
15:11
epiphany and why it’s important being
15:14
ketosis and how this product puts you in
15:16
ketosis instantly and that was the pitch
15:17
3-minute video to their company from
15:19
zero to hundred million dollars in 18
15:20
months but it’s because I figured that
15:22
out because that speaks to everyone I’m
15:25
not dropping technobabble and all this
15:27
other stuff that makes sense so the
15:30
biggest thing like I think I can share
15:33
with all you guys is is this is figuring
15:35
out how to get out of this stage because
15:37
this is where all you guys are stuck in
15:38
I’ve heard you guys talk about your
15:39
business and you’re always throwing
15:40
technobabble assuming that any of us
15:42
have any idea we’re talking about most
15:43
of times I have no idea many of you guys
15:44
are talking about and it’s like because
15:47
this is so second nature since your
15:49
superpower this is like what you’re good
15:51
at and you understand this is where you
15:52
you leave from if you get rid of that
15:54
and figure out this piece like this is
15:56
the this is the key I’m gonna share so
15:58
I’m gonna share some other things
15:59
because I have so much respect for
16:02
Craig’s I was like I don’t think
16:03
anyone’s ever studied him there’s
16:04
probably creepy for him to know like how
16:06
much I watched what he does because like
16:07
I have so much respect I look like what
16:09
he does is like a sniper rifle right
16:11
like he spends so much time craftmas
16:13
message it’s just like flawless and and
16:15
when he gets it right like it’s like a
16:17
sniper rifle and blows up a company I’m
16:19
not nearly as skilled as him and so like
16:20
what I become a master at is this
16:23
process of telling these stories and I
16:24
watch good copy like his slides and good
16:26
like incorporating into my speech
16:28
patterns I think I’m kinda like a blend
16:30
between these two like I’m kind of in
16:32
the middle there where and and I’m doing
16:34
a lot of stuff to be able to figure out
16:35
messaging I’ll kind of show you guys
16:36
that here in a minute but this is this
16:38
is the best copywriting I think is
16:40
mastering this piece mastering the
16:43
telling of stories because and the
16:48
process I’m gonna show you guys here is
16:49
you can do a lot of them every single
16:49
day you’re doing them and you’re finding
16:51
ones that work and you’re pushing away
16:52
the ones that don’t
16:53
you can you can move through things
16:55
really quick Kim
16:57
any questions about epiphany bridge so
17:00
one other thing I had a big realization
17:02
the the other day as I was kind of going
17:05
through this how many of you guys have
17:09
ever had something amazing happen to you
17:11
and you go to tell your friend you take
17:13
like it’s cool to happen here you tell
17:15
this whole story and there I go no no no
17:17
like you told to them again and they’re
17:19
like no that sounds really cool man like
17:21
that’s like no dude like you had to be
17:23
there if you were there you would have
17:24
like felt what I felt me hasn’t ever
17:26
done before right and so that’s the
17:28
biggest problem we have is like a lot of
17:29
times when we tell these stories this
17:31
white is so important becoming good at
17:33
this is is we just we suck at telling
17:36
the story and then they don’t have the
17:37
Epiphany my job is not to tell them what
17:40
epiphany they’re supposed to have my job
17:42
is to set up an environment and a story
17:45
that causes them to have this epiphany
17:46
okay when Marcus lemonis spoke at our
17:48
last funnel hacking live event I had a
17:51
30-minute window before the event
17:52
started where I we have sit down and
17:54
just kind of talk right first time I’ve
17:55
ever met him and he gets there and he
17:58
walks in and he’s got this little
17:59
confused look on his face he’s like I
18:01
thought you guys were website builder
18:02
I’m like yeah we are he’s like why is
18:04
everyone so crazy outside like him our
18:05
events it’s more like a Tony Robbins
18:06
event and anything like people are going
18:08
nuts and going crazy and I was like well
18:09
it’s it’s more than that we’re building
18:11
a cult sure of people that that love
18:14
what we do right and so it’s like what’s
18:16
the funnel and first thing I do stupidly
18:17
I start like trying to explain from here
18:19
he’s like alright so why is ever souks I
18:21
don’t get why everyone’s excited you
18:23
build websites and I was like hah
18:24
it also had like okay I got to tell my
18:26
story so I came back and I told him a
18:28
story this really got me excited about
18:30
funnels and I explained that story to
18:31
him he was like wait so you’re telling
18:33
me that any like he’s a you tell me that
18:37
these can work for anyone right I’m like
18:38
eh I said well how would it work for
18:39
Camping World I was like well this what
18:40
I would do it was like okay well how did
18:42
this work for sweet Pete’s might have to
18:43
do this how this worked for you start
18:44
going through his businesses after three
18:46
or four of me telling these stories he
18:48
stops he goes man every business he’s a
18:50
funnel right yeah he goes I got to get
18:54
you on the show okay cuz I didn’t tell
18:56
me hey man Marcus every business he’s a
18:58
funnel like you should have me on the
18:59
show like I took him on a journey told
19:00
him a story and I put up in the air and
19:03
let him have the Epiphany right like
19:05
that’s the key like I want them
19:06
have the epiphany I don’t want to tell
19:07
it to him but you get them to that state
19:10
by telling about the Epiphany you had
19:11
and so a couple things about
19:12
storytelling process that I’ve learned
19:13
that um that works so good
19:16
how many as diversity in the movie the
19:18
excellent movie where they were like
19:20
little kids before they became like the
19:21
big x-men you remember that which one it
19:23
was but there’s the scene when magneto
19:27
before he he was a little kid and
19:31
they’re taken to a Nazi concentration
19:33
camp and I start taking him in he’s like
19:35
freaking out and it’s his defense to
19:36
start kind of bending and they’re like
19:38
there’s something with this kid like
19:39
he’s got some magic powers they pull him
19:40
in this room and this was a little tiny
19:43
room it’s got magneto sitting here it’s
19:45
got like the Nazi the head of the Nazi
19:47
Party there and it’s got Magneto’s mom
19:48
and she sent her crying standing there
19:50
and the Nazi guys like telling him like
19:52
to move this coin there’s a coin on the
19:54
desk and little Magneto’s trying to move
19:57
it and trying to move it he can’t he
19:58
can’t get the power didn’t you say
19:59
trying he’s trying he’s trying nothing’s
20:01
moving
20:01
and then the Nazi guy gets kind of
20:03
frustrating looks over pulls out a gun
20:04
shoots his mom and head boom and the mom
20:06
falls dead on the ground and then you
20:09
see there’s Simas like so powerful you
20:11
see this little kid’s face and you see
20:13
like the pain and the agony see it’s a
20:16
whole body that convulse down a bike my
20:18
mom just died and then it transforms
20:20
from like this pain to or from its pain
20:22
to the slight anger and then he comes
20:24
back up with like this just pure anger
20:26
and his eyes everything you see anything
20:28
shoves the coin across he starts
20:29
crushing all the metal crushing it and
20:31
like everything starts falling around
20:32
him and he just like destroys this whole
20:34
room and that’s so he like found his
20:36
power right now when watching film you
20:39
see that right no words were said but
20:41
you see all these things they’re
20:42
happening you see the pain you see the
20:43
frustration you see the anger you see
20:45
and with us as an audience like as we’re
20:47
watching that like we feel it how many
20:49
us as I was just explaining you kind of
20:50
felt some of that like you felt that
20:52
stuff right and and so like that that’s
20:56
the magic of film we know we don’t most
20:59
of us aren’t producing films to sell our
21:01
stuff and so we have to do that
21:03
differently through our through our
21:04
words and so imagine if magneto came in
21:08
he’s like yeah so when I was a kid I was
21:10
a Nazi concentration camp they wanted me
21:12
to move a coin and
21:14
I couldn’t do it they killed my mama’s
21:16
piss so I blew the whole thing up
21:18
yeah all right you wouldn’t have had the
21:21
experience right
21:21
but magneto came he starts talking about
21:23
how he felt okay like when I’m telling
21:26
my stories like I go into like how I
21:28
feel I talk about like man like I was
21:29
sitting there I still freaked out
21:30
because like bills were doing had the
21:32
stuff and I had this like pain in my
21:34
stomach and I was like it almost like a
21:36
heart attack but it was lower and I felt
21:39
this like pressure coming down and I
21:40
literally if I some was sitting on my
21:41
back like everything was coming down my
21:42
health down my hands and they were
21:44
sweating
21:45
yet I was like freezing cold my whole
21:46
body was shaking and shivering because I
21:48
was like in so much pain and frustration
21:50
so much fear okay as you notice as I’m
21:53
telling that story I’m walking us
21:55
through what I’m feeling and you start
21:57
feeling it audience starts feeling those
21:59
things as well right because my goal for
22:02
me telling the stories I have to get you
22:03
I have to get you in the exact same
22:05
state that I was in when I had the
22:06
Epiphany or else you will not have that
22:08
epiphany okay if you’ll get a good
22:10
author I mean you’ll read books where an
22:13
author will come into a room and they’ll
22:14
spend 30 pages explaining the room and
22:16
the lights and the look and the feel and
22:17
everything set up a steaming like
22:18
deliver some line because I need you to
22:21
fill that line but you won’t fill it if
22:23
they haven’t set it up correctly so if I
22:26
want you to have this epiphany I have to
22:28
get you in the exact same state that I
22:29
was in when I had it okay
22:31
Tony Robbins 101 stay control like I
22:34
have to control their state and I do
22:35
that by telling the story in a way to
22:37
get you to feel what I felt so when I
22:39
explained how I had my epiphany you have
22:41
the exact same epiphany does that make
22:43
sense is that like the coolest thing I
22:45
realized that I was just like this is
22:46
like a whole nother level and it’s so
22:48
easy when you start understanding like
22:49
this is how the the pieces work and how
22:51
they all kind of flow together any
22:54
questions about that at all all right so
22:57
if you flip over to the next next page
22:59
in my inner circle good people always
23:01
asking hey I got that like what’s the
23:02
process now so I I’m a big what I do a
23:05
lot of times I go through and I look at
23:06
pattern so I’ll go through and dissect
23:07
like a hundred sales videos like what’s
23:09
the pattern and then I like sketching
23:11
out sketching out patterns based on that
23:14
so I can replicate it over and over
23:15
again so I started going through all the
23:16
stories I tell and I was looking at like
23:18
commonalities I’m also in an event where
23:20
he hired me has no Michael Haig okay so
23:24
Michael hey certain I write in a Michael
23:27
Haig H Aug
23:29
there’s the audio with him in Chris
23:31
Vogler on iTunes it’s like a 6-hour
23:33
storytelling workshop that they gave
23:35
it’s like the best thing in the world
23:37
but Michael Hague is like he works in
23:40
Hollywood he again we had to come to one
23:43
of our events and he was showing
23:43
everybody’s like look at any any movie
23:45
that’s ever been successful from the
23:46
beginning of time like Batman spider-man
23:50
Titanic anything they all follow the
23:52
exact same script he’s like if you look
23:54
at the the screenplay that you get it
23:56
he’s like on page number three’s when
23:58
the hero this is on page 13 they always
23:59
just on page 26 and like every movie
24:02
across that it’s exactly the same and so
24:04
he came and talked but if you listen
24:05
that that class is the class a college
24:08
class he’s teaching on storytelling it’s
24:09
insane
24:10
in fact if he has ever seen the movie
24:11
hitch so when Will Smith wrote that
24:15
movie it was before him and Michael Haig
24:17
we’re best friends but he was it Will
24:20
Smith said I was studying Michael Haig
24:22
stuff and I was writing hitch 100%
24:25
trying to follow the keys the Michael
24:26
Haig taught and then when it was done he
24:28
met Michael Haig and they became best
24:29
friends like super good friends now like
24:31
Will Smith all these guys like like
24:33
Michael’s that do that they go to like
24:34
help map out the screenplay like super
24:36
fascinating stuff and so this this this
24:39
became like as I started looking at like
24:40
the the outline for most of my stories
24:42
but also it’s like the outline is very
24:43
similar to what they teach in Hollywood
24:45
it’s kind of interesting if you go into
24:47
it so if you look at like how I
24:48
typically teach things or how I tell my
24:50
stories they all show up the back story
24:52
big reason why is because it’s this
24:54
right coming back to here people see you
24:56
over here as this guru on the mountain
24:58
if you start your presentation from
24:59
there they have no faith or trust or
25:01
hope in you right because it’s like hi
25:02
well that’s Dean he can get there I
25:04
can’t so you gotta come down the
25:05
mountain come back to where they’re at
25:06
beg hey man this is where yeah I was
25:09
here to like come on let’s go on a
25:10
journey I’m gonna take you where we’re
25:11
going so share with the back story the
25:13
back story usually leads you to some
25:14
kind of wall which typically is the same
25:16
wall that your audience is in right now
25:18
it’s listening to you and then the first
25:20
thing you talk about the external
25:21
struggle because this is what your
25:22
audience is willing to admit like yeah
25:24
like I need a more money or yeah I
25:26
needed to get in shape so you talk about
25:28
like that’s the first struggle but then
25:31
the second age I get to the internal
25:32
struggle because this is the only thing
25:34
as this is what Dean was talking about
25:36
yesterday of seven wise is how I get my
25:37
internal struggle is external I need
25:39
more money and I asked five or six or
25:40
seven wise why
25:41
why why why why and that’s the real
25:43
reason why they care so in your story
25:45
you don’t talk about you mentioned the
25:47
external cuz that’s where they’re at
25:48
then you go into the internal you talk
25:51
about the internal thing you were
25:51
struggling with because that gets that’s
25:53
that’s where it gets them s really
25:55
controlling state right that’s what you
25:57
get into the same state you were in
25:58
because you’re actually talking to
26:00
mid-level they don’t ever share when
26:01
you’re willing and able to share that
26:02
then it it causes the empathy you need
26:05
then from there something happens you
26:06
have this epiphany whoa check out how
26:08
cool this thing was but then after the
26:10
Epiphany right here’s the plan where I’m
26:11
gonna do it actually the plan user we
26:13
still freaked out like oh is it gonna
26:14
work what if it fails we have the the
26:16
talk about the pit they fail or the
26:19
paint picture failure maybe I call to
26:21
action then at the end of it we have a
26:22
result and so this is kind of like an
26:24
example I have this on my desk but I’m
26:26
doing videos doing stuff I just got even
26:28
go I just look at this all the time so I
26:29
make sure I don’t miss pieces of it
26:31
because I probably tell on a 40 or 50
26:33
stories a day if you look at how much
26:35
we’re publishing stuff I’m just telling
26:36
stories all day long I’m gonna make sure
26:37
they’re following a process this is
26:39
their and this little thing will help
26:41
these questions will help walk you
26:42
through right what’s your back story
26:43
would you want there’s a problem you
26:45
encounter how’d you make it Phil was the
26:46
external struggle was the internal
26:47
struggle was the Epiphany had what plans
26:49
you come after the Epiphany
26:51
what happened if you failed and how to
26:52
take action what was the experience so
26:55
some of his stories I tell or minute to
26:57
two minutes some of them are 30 to 40
26:59
minutes but I tell a lot of him everyone
27:01
my presentations man we were one of the
27:05
presentation that I did when the guys my
27:06
team was counting things and in a 56
27:09
minute presentation I told like 30 30
27:11
something stories so I’m telling him a
27:13
lot consistently over if he has ever
27:15
washed my stuff I can tell him story
27:16
story after story after story after
27:18
story because that’s what gets people
27:20
here if you notice any time I get to
27:22
something where I like I come some kind
27:23
of technical thing like when I did the
27:26
pitch for for this I have to explain
27:28
ketones because there’s a word called
27:30
ketones ketones is technobabble right so
27:33
as soon as I get the word ketone I say
27:35
here I say ketone and then I stop and I
27:38
say ketones kind of like I started I
27:40
step back it’s kind of like a million
27:42
motivational speakers running through
27:43
your body and like oh cool and then and
27:45
then now they’ve got what ketones aren’t
27:47
keep moving on so anytime I introduce
27:49
any kind of technobabble I stop
27:51
instantly take a step back I told real
27:53
quick
27:53
to make it so that that that word means
27:55
something to him and then I can keep
27:57
moving on anyway I’m doing that over and
28:00
over so if that helps
28:01
does that help for ikat or for you guys
28:03
is like how two people ask a how do you
28:07
do yourselves videos now like it’s
28:08
really this it’s these are how most
28:11
American week raise from that thanks so
28:15
much for listening we hope you enjoyed
28:17
the behind the scenes look at our
28:18
federal hacking projects you can also
28:20
watch the funnel hacker online reality
28:22
show and watch us build and launch
28:23
funnels live at WWF NL hacker TV if you
28:27
like to come hang out with your fellow
28:29
funnel hackers come join our Facebook
28:30
group at WWE at clickfunnels calm oh
28:33
yeah and don’t forget you can get a free
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mp3 player with first two hundred fifty
28:38
seven episodes pre-loaded at marketing
28:40
in your car comm join us next time and
28:42
remember you’re just one funnel away
28:44
from your dreams

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