302 - Secrets From The $100k Meeting - Part 3 of 3

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started alright welcome back to day
00:32
number three I hope that you’ve enjoyed
00:34
this behind-the-scenes glimpse I’m still
00:37
my office still grounded still not
00:39
having a book done I’m praying that
00:40
tomorrow we can hang out again so I miss
00:42
you guys a lot so that’s that I’m going
00:45
to cut over you really have a chance to
00:47
listen to to listen to episode number
00:53
three or part 3 of this this
00:55
presentation i gave it under k group
00:56
your gun scenes of 50 bridge stories new
01:00
opportunities all the cool stuff is
01:01
going to coming out in the new expert
01:02
secrets book on april AT&T; is going to
01:05
sneak peek of it today so that said go
01:07
check it out i’m gonna get back to book
01:08
editing mode and hopefully we’ll be able
01:10
to hang out live again tomorrow thanks
01:11
ever so much for everything and we’ll
01:12
talk to you soon all right so now we’re
01:14
going to now like everyone on the funnel
01:16
guys let’s talk about funnels right so
01:18
now we’ve got the foundation stuff by
01:21
the way so then it comes to like how do
01:25
we build a funnel Rossoblu there’s the
01:28
lid so for me the connelly like everyone
01:34
thinks is some magic I people alltime
01:35
like hey Russell you have an MLM fumble
01:37
you can give me a second blow my MLM
01:38
like I have a funnel it’s worked for
01:41
someone I can give you right hey I’m
01:42
doing this by even like the book follows
01:44
kind of snickering lot yesterday and
01:46
he’s a book about how your books on all
01:47
the work they well kind of like that
01:49
y’all are the funnel now like that’s
01:51
like the framework that’s not like it
01:52
what makes it work is this stuff we
01:54
talked about right the pieces don’t
01:56
change that my funnels are not
01:57
complicated if you look at my phone was
01:59
versus like I have friends who like to
02:01
brag about a complexity there funnels
02:03
like they’re like insane my funnels are
02:04
so simple they usually four or five
02:06
pages in that sit like I’m very simple
02:08
my thing I think exactly
02:12
I was it a confusion soft thingy and I
02:15
was watching these guys we had like all
02:16
over there and these guys were building
02:18
out these funnels have like a billion
02:19
different segments and all this stuff in
02:21
like you know the students off charge to
02:22
show like all this thing I was like sick
02:25
to my stomach I my god like yeah well I
02:27
could say click here than taking
02:28
listings they don’t let taken to here
02:29
and then they’ve done this thing for
02:30
three days named amiss and they go here
02:32
that like all this stuff I was like and
02:34
there’s like a billion different
02:35
branches I’m looking at that I’m like
02:36
you’re the problem with that is i have
02:38
no idea what the craft of stakes are
02:40
something’s broken there’s so many
02:42
things i want five or six variables max
02:44
I want Laur I want my cost per ad or my
02:47
landing page conversion on my cell thing
02:48
I want four or five things and I’m gonna
02:50
go and spend a thousand bucks drive
02:51
azimuth stop and look at it and make
02:53
okay cool it’s one of these five things
02:54
is broken maybe two of them let’s fix
02:56
just those what you guys think it’s got
02:57
8,000 sequences like I I cannot make it
03:00
better what’s more important is become
03:03
better at selling like me getting better
03:05
telling a story is better than eight
03:06
thousand different segmentations of
03:09
lists I’ll make way more money by
03:10
getting better at telling my story than
03:11
it ever will from the third the guy that
03:13
didn’t click on email 13 sending this
03:15
one instead and then send this went to
03:16
in the morning and then I holy crap like
03:18
just sell yourself better and that’s
03:19
like worth a million times more than
03:21
that right so like them simple i call my
03:25
visit everyone’s cheering back you a
03:26
simple funneled my stuff’s all very very
03:29
very simple but I become a master at
03:31
understanding this the opportunity
03:33
switch to the opportunity stack so I’m
03:34
just going to talk about a book bundle
03:35
but this could be this could be any
03:38
funnel does not matter the first thing
03:40
I’m looking at is that is what is the
03:44
opportunity switch using the video me
03:47
telling the story about the opportunity
03:49
switch so if I book final I’m telling a
03:50
story about my book my epiphany story
03:53
that hired an opportunity switch and how
03:57
this book is going to give you that same
03:58
thing as well right that’s the key
04:01
that’s the magic I’m doing a webinar
04:02
what am i doing telling a story about my
04:05
opportunity switch to the epiphany story
04:07
they became epiphany they’re sold out on
04:09
so many more I’m selling supplements
04:11
same thing tell them story how do my
04:13
tiffany pitch feel like it doesn’t
04:14
matter what it is like that’s the key if
04:16
I’m telling a really good story about
04:17
how I my tiffany if I do the job right
04:20
though obviously an epiphany and then oh
04:21
by the first product okay and from there
04:23
it’s coming and
04:25
the biggest thing most marketers do and
04:27
they start creating the upsell down
04:28
subsequences ik well so we have on the
04:30
show if we can sell them okay about my
04:31
book with so um I know something like
04:34
some other random thing right or they
04:37
bought the brook let me sell more that
04:39
same kind of thing now in a supplement
04:41
world this is like the default the
04:43
e-commerce / supplements kind of number
04:46
AEIOU and sometimes I end up or enww
04:48
whatever that is like there’s two
04:50
there’s two times this will break in
04:52
supplements in ecommerce whenever I sell
04:55
in the first place myself supplements
04:56
myself three bottles my upsells always
04:58
six bottles with the exact same crap my
05:00
cell ecommerce we just did a campaign
05:02
for five or six like three fiberfix I’m
05:04
of its own as crap some more fiber fix
05:05
like its e-commerce and supplements you
05:08
some more of the same thing on the next
05:10
page only time you do that in
05:11
information products that will kill you
05:13
okay first time I really got this is
05:16
when we launched 108 split test book
05:18
which is kind of ironic because like the
05:19
whole books out split test and we
05:21
launched this book and like the landing
05:23
page converted and none of the episodes
05:24
did and I was so pissed I’m like why is
05:26
this not working and I test I read
05:28
tweets this offer probably 12 times the
05:30
change the video change the pitch change
05:31
the operation seeing it seeing I mean
05:33
why are we buying this crowd like the
05:35
main thing I was selling is like they
05:36
bought a book on on split test em up so
05:38
like this whole course on split testing
05:40
I’m like like this is all the cool stuff
05:42
you need like why like you told me you
05:44
want to split testing I’m telling you
05:46
more split testing as why were you not
05:47
buying that and I were my friends who
05:50
went to my phone when we bought it and
05:51
he texted me he’s like he’s like the hay
05:53
mana cool book makes for thanks for
05:55
selling are you know but makes for a
05:56
book and he’s like I bet you’re upsells
05:58
not converting as like I don’t tell
06:01
anyone cuz like like the conversion you
06:03
know like that’s my thing like like why
06:04
would you say that he’s like I can just
06:06
tell I’m like we’re like I’m just
06:09
curious like why would you assume that
06:11
in free shot anyway he shot his Tim her
06:15
away if I get to know him he shot me
06:16
this message he’s like dude he’s like
06:17
you did the Cardinal the Cardinal fail
06:20
of upsells like all right like yeah what
06:24
was the cardinal rule again and he told
06:26
me he said he said when somebody buys
06:28
your first product I think about it so
06:30
say it’s my gear the truth about ABS
06:32
right I won’t AB so bad right so I by
06:35
truth about abs now my mind is a
06:37
consumer
06:38
I’m like I’ve got abs that it has been
06:40
scratched or my gosh wait I got abs cool
06:43
and then he was like hey I think if you
06:45
workout video so you can get abs I dude
06:48
I got abs i just bought them like
06:50
they’re like it’s done by h isn’t
06:52
scratched he’s like when people bought
06:55
your split test book and they’re mine
06:56
like that itches then Scott it’s done
06:58
like nothing you do will get people to
07:00
buy more of that I was like but they’re
07:02
like they raise their hand at
07:04
stipulation of split test like note that
07:05
it has been scratched he’s like you look
07:07
at like used to na / to switch what is
07:10
the next thing they need to be more
07:11
successful that what’s the stack like
07:13
what’s the next logical thing I was like
07:15
for me as I roll if they if they scratch
07:17
search on conversion burns awesome but
07:20
they’re only coming to the website and
07:21
they’re kind of screwed right so for me
07:23
it was traffic was next thing so we
07:24
shifted that to like what’s the
07:26
opportunity stack now you know how to
07:28
make your pages convert Alice get people
07:29
to actually show up switch to and stack
07:32
the next opportunity boom like crap that
07:35
was so easy now everyone my finals look
07:37
at it like like the psychology of ok
07:38
first lead is the switch now I got them
07:41
believing and the cool like this is why
07:43
I love free book offers I like low end
07:45
thing because the lower the barriers
07:50
initially all I think them to do is to
07:51
raise their hand and say yes I’m gonna
07:54
buy your book and by saying that they
07:55
subconsciously show themselves on like I
07:58
have now switched off with the
07:59
opportunity like this is now my future
08:01
I’m a guy who a six pack out like
08:03
they’ve made that that switch now you
08:04
know as soon as you pull credit card out
08:06
of your wallet you are voting like
08:08
that’s why I like we don’t do customer
08:10
service and craps in I don’t care we do
08:11
we vote we get people to vote with their
08:12
credit card so what do you actually
08:13
believe every time I do you like focus
08:16
groups not kind of crap people give you
08:17
what they whatever I only care about
08:19
people voting with their credit cards as
08:21
soon as they poor credit card out of
08:22
their wallet they have voted that this
08:24
is the opportunity that they are buying
08:25
into their done so the next thing is
08:29
just like okay you’ve already bought
08:30
into this now that’s like making this
08:33
first opportunity which is low barriers
08:35
is easy because who they give them not
08:36
to sell it like cited subconsciously
08:38
they there how to stand in now its tax
08:40
become easy okay well you got this now
08:41
you need this then people always ask me
08:43
like well how many up so should I have
08:45
which is the price points on it I like
08:46
it has nothing to do with price points
08:49
there’s nothing to do they know that
08:50
crap matters
08:51
people I wish I go from you know free to
08:53
97 to 290s like what’s the like in every
08:56
word that has nothing to do with that
08:57
has 100% to do with what’s the next
08:59
logical thing this customer needs have
09:01
success in the new opportunity i just
09:03
gave them this might be a
09:05
twenty-five-thousand-dollar offer if it
09:06
makes sense if that’s the next logical
09:08
thing that they need or might be $37
09:10
price point does not matter it’s the
09:12
logical sequencing of the offers that is
09:15
the key that’s what we make any funnel
09:16
work is the logical sequencing of offers
09:19
yes he switches that more emotional and
09:23
then we opportunity sense more much
09:31
water do this we don’t you better you
09:36
guys motion much that’s like a consensus
09:40
bridge yes yes I go on I at the end of
09:47
motion markets are the logical part well
09:50
I was like a how to explain the web
09:52
presence we pop out there now boys I
09:54
kinda explain my wife yeah undergone to
09:56
go on this thing because like it’s gonna
09:58
be really good for a bit and I could not
09:59
want to hang out with a Joe and everyone
10:02
like right like we mostly get bought in
10:04
but I’m still always thrown from emotion
10:06
I’ll talk about logical logical
10:08
justifications and in the videos and
10:10
stuff like that but it’s still emotional
10:16
story
10:18
are you sure usually yeah like here’s
10:22
split test it’s like cool so many times
10:24
for after i got like i’m sending this
10:25
book out to the mail you guys didn’t go
10:27
crazy for because show you split testing
10:28
it for me by starting the split testing
10:30
i was really excited but the problem was
10:31
I don’t have traffic coming to my
10:34
website so I was your split test like
10:35
three people cut like you can’t actually
10:36
that doesn’t help me on I saw going the
10:37
whole story yes yea summit mobile 50
10:41
like I homemade swords I need to get
10:43
that idea of cross how many stories do
10:46
you think I’ve told in the last hour so
10:47
far you could anyway more the merrier
10:51
it’s not like what’s not one epiphany
10:52
bruh story like usually it can be
10:54
multiple anytime i’ll explain something
10:56
is confusing I guess step back oh yeah
10:59
Mike well it’s kind of like many
11:00
millions of motivational speakers
11:01
running through your blood to ketones
11:02
are okay I keep moving board okay and so
11:08
yeah I said like some upsells there’s
11:10
one thing because that’s the only
11:11
logically have some upsells us there’s
11:13
to sum up selves I but i’m wanting live
11:15
it down to like it matters less me what
11:18
it is and more to me just like what
11:20
makes sense for this customers on this
11:22
pack i remember i bring the e-myth like
11:24
12 years ago and when the initial things
11:27
you talked about is like the process
11:29
like somebody walks into a store so like
11:31
last week my wife want to go the mall
11:32
corner crews in two days and she want to
11:34
get into clothes and i hate on the mall
11:35
I love GNC I gots like my logs
11:37
supplements I mean I take more
11:39
supplements my shit every day but I love
11:41
it right if I go to GMC and I can’t hey
11:43
about GNC though honey has been in 2g
11:45
and see what happens as soon as you walk
11:47
in they just like pounce that I could
11:49
say da their site and I hate it so I
11:51
like your bathroom I ok and walk through
11:54
the door and it’s in like one step the
11:55
girl comes out I’m just like going to
11:58
Spain like we looking for what do you
11:59
want what do you need we are Mike let’s
12:00
look at supplements like leave me alone
12:02
right now and it’s like finally that
12:04
whole the pains gone she like leaves me
12:05
now have your like I can start looking
12:07
right and remembering the e-myth and and
12:09
thinking that like I love GNC but i
12:10
always have site pain going in because
12:12
like the process is so weird i start
12:14
looking at I like an obsessed with its
12:15
like everywhere I go my drives my wife
12:17
nuts like we’re going through anything
12:18
and like the way wait you’re pissed away
12:20
two pitches me like depending on what
12:21
I’ll buy and how much I’ll tip them in
12:23
like because I want to get sold I want
12:24
it i’m obsessed with the process of
12:26
everything from offline funnels online
12:28
phones that everything is happening and
12:29
so for me I was working it out like
12:31
imagine your your customer okay and they
12:34
come here like what’s going to capture
12:36
I’m like a really good video you’re
12:37
going to cut out with technobabble your
12:38
tail really good stories can be exciting
12:40
to be visually get a soccer game against
12:42
the white walls going to be boring i’m
12:43
gonna find a good background and make it
12:44
look visually stimulating so it’s cool
12:46
i’m going to tell a story that captivate
12:48
something making the offer that’s like
12:49
so irresistible if the new opportunities
12:51
can change life that’s what we do here
12:52
then Medicaid they bought the book like
12:54
what how can I serve them the best like
12:56
what’s the next thing I could you serve
12:58
this person the most okay it’s like it
13:00
should be this but we’ve driving product
13:02
does that no and that’s when you make
13:03
them how do you make a product that does
13:05
that because it’s all about how do we
13:06
serve our people with the highest level
13:07
that’s more important I got a whole
13:09
bunch of products what do i plug in and
13:10
where they go and like should the speed
13:11
up so I know think about the process
13:14
like you’re walking in GNC i guess i was
13:17
walking GNC i would change the whole
13:18
process like hey welcome to GNC here’s a
13:20
three power bar let me know if you need
13:21
anything I’ve been I caught eating a
13:23
power bar i buy four times as much stuff
13:24
I’ve been going through things like I
13:27
would just be focusing on that that
13:28
customer journey across s and so few
13:31
guys that’s the desk of the way I think
13:32
through this and think like someone buy
13:34
this like oh man like it’s kind of
13:35
expensive we shipping out dvds and all
13:37
stuff you’re maybe some people don’t
13:39
want to use maybe they don’t have a DVD
13:40
player like maybe all down so them like
13:42
it did made this one a digital version
13:43
maybe i’ll get my down so the digital
13:45
versions have probably they’ve long but
13:47
i’m looking logic like what like what
13:49
makes the most sense to them and you can
13:51
craft that that’s that’s the magic
13:53
that’s how you get a funnel of converts
13:54
and how you make it work often how long
13:59
do deal this time frame of the ideal
14:01
video length 3 minutes 45 minutes
14:07
possibly matter
14:10
my professors calm economies like it
14:13
needs to be it’s like a girl’s skirt
14:15
needs to be long enough to cover the
14:16
subject but short enough to still be
14:18
interesting that’s like I gauge in my
14:20
mind always it’s like it’s getting
14:21
boring and long then I I don’t have I
14:23
could timelines like how long does it
14:26
tell me take and take the story we’re
14:27
still engaging it might be three minutes
14:29
it might be 20 minutes if I tell a good
14:31
story people will sit there that’s
14:34
that’s more important yeah usually but
14:36
like there’s there’s a duration to like
14:39
the price something i’m selling and how
14:40
long it is it’s a free book off i don’t
14:42
have to do a lot people take that but i
14:45
still need to give them i still need to
14:46
get them to buy into this row it’s the
14:48
episode won’t convert a lot of times you
14:49
see people book offers i get my free
14:50
book it’s amazing you’ll love it like
14:51
xperia and that might work good site
14:54
getting people to buy initially but it
14:55
kills you everything back here to there
14:57
not bought into the opportunity switch
14:58
you get them to buy the opportunity
15:00
switch then everything else increases
15:01
from the rest of it on the other
15:05
questions that stuff at all okay I the
15:09
last piece of this so so traffic all
15:11
over the place but I want to show you
15:12
guys what’s working the best for us
15:14
right now last page right here so this
15:16
is Anthony DiClemente he is one of our
15:19
one of the where my buddies he owns this
15:20
company of I lacking stuff so we started
15:26
we’re starting an online reality show
15:29
called funnel hacker TV just because we
15:30
want to like with our people obviously
15:32
I’d like five hours and talk about more
15:33
that’s like for our customers to build
15:35
the whole culture like the biggest thing
15:37
that we got to do is believe I get these
15:38
guys to believe in the mitten like this
15:41
right here and so what i do i do a lot
15:43
of stuff to show beliefs like every
15:44
Friday we do a show called the funnel
15:45
friday show where I’m building an entire
15:47
funnel in 30 minutes and show them over
15:49
and over and over again that I drink my
15:50
own kool-aid right that I’m actually
15:51
doing this it’s like the biggest thing
15:54
for sales have ever done we do some
15:56
abilities a reality show where basically
15:58
each weekly picking entrepreneurs got a
15:59
really cool product and we take them
16:01
figure out a product the offers builder
16:03
not build a little thing launch it so
16:05
he’s the episode number one that’s
16:06
coming out him he had no list snow
16:09
falling switching markets to a whole
16:11
completely different thing but he’s just
16:12
really good what he did so we had to
16:14
write a book so this whole campaign went
16:17
from from zero so I’m saying like that
16:19
you don’t have to have big falling for
16:20
this short this went from zero and in
16:23
last six weeks we saw
16:24
eight thousand copies of his book he
16:25
just finished his very first biohacking
16:27
week in Chicago a whole bunch people pay
16:29
a crap ton of money come out there and
16:30
go through the experience and this whole
16:32
business went from zero to it’ll do a
16:35
couple million bucks year number one all
16:36
just from this like no other traffic
16:38
source except for this as you start
16:40
going further down the cold it’s
16:42
different but for most people like you
16:44
can build really get off of this for
16:46
facebook lives facebook loves this right
16:48
now they are wanting all of us to do it
16:50
and so what we do and i’m going to give
16:54
you anthony for example he’s got a
16:55
Brooke funnel is the questions like
16:57
what’s the message like what’s the best
16:58
face value at the airside what’s the
17:00
best facebook ad I don’t know I have no
17:02
idea what messages me right like
17:04
everyone responds different things so
17:06
what aunt is the first thing he has to
17:08
do is every single day you have to do a
17:09
Facebook live video on a different topic
17:10
every single day for the rest of your
17:12
life he’s like but I don’t know if I’ve
17:14
enough I don’t care every single day for
17:16
their site that’s your only job is to
17:17
make it facebook live video every single
17:18
day and so what do you need a first
17:20
facebook live video and I was like his
17:22
bio how can I do the weird crap like get
17:23
things with like lasers up here knows
17:25
also some weird stuff like and that
17:26
would be a cure Facebook live and then
17:28
he did that in like nobody cared and we
17:30
did another one nobody cared and we did
17:31
another one in when we found out about
17:33
one out of ten does what we call for
17:38
spirals like one out of ten in what’s
17:39
weird is usually the message that I
17:41
think is the stupidest message ever the
17:43
first video we had to enforce viral the
17:45
title was how to bio hack your vegetable
17:47
it was like hey he’s cooking’s like we
17:50
do is you put butter in your vegetables
17:51
this bio hack now okay got like two or
17:53
three million views and sold hundreds
17:56
100 cops book I was like I thought the
17:58
cool ones with the lasers in your in his
17:59
eyes and ears would be like the cool
18:01
thing but now it’s like weird it’s not
18:03
and everyone you think so I was like we
18:05
build a marketing campaign we folks are
18:06
like one thing and it’s the wrong one
18:08
it’s like no like do a Facebook live
18:10
every single day for the rest of your
18:11
life on a different message and you’ll
18:13
find what the market actually cares
18:14
about what things they do it so it’s the
18:16
consistency thing over and over and over
18:18
again there’s a couple things on
18:20
answering just kind of prints out the
18:22
guide to help you guys because there’s a
18:23
lot of questions on yesterday the main
18:25
things begin profile picture has a huge
18:28
thing to do with people actually being
18:30
part of it
18:31
the name should not be accompanying
18:32
people do not want engaging companies
18:34
they do not want to share things from
18:35
companies they want to engage with you
18:36
the attractive character the cult leader
18:38
I have all the headlines are super easy
18:41
there are things that are shareable so
18:43
it’s not like two complexes okay cool
18:45
how to bioactive vegetables how did what
18:47
was this one how to buy back detox and
18:49
get a flatter in the midsection and
18:51
there’s a simple call to action with the
18:53
URL that’s not like clickfunnels calm /
18:55
1 2 3 4 / it’s like something that’s
18:58
also benefit driven like biohackers
18:59
guides like oh cool it’s a good yeah my
19:04
website and you can boost with the URL
19:06
you can do that yep well talk about how
19:10
that strategy here in a second okay the
19:11
video structure typically this is the
19:13
structure they’re usually three to five
19:15
minute videos the first 15 seconds like
19:17
hey mmcd cool mini and then if you have
19:20
a cold like me some a ham russell
19:21
brunson my fellow funnel hackers i want
19:22
to talk to us about whatever for calling
19:24
them out and then and then the next
19:25
thing is this is we asked people to
19:28
share like hey if you like this video
19:29
the end of it if you can please share it
19:31
that way i know if you like this content
19:33
i’ll make more like this if you don’t
19:35
like it don’t share and i just won’t
19:36
make any more like this some people like
19:38
that’s how they’re voting if they like
19:39
it by sharing which is huge the first 15
19:42
seconds we tell them to share it if they
19:44
like it we ask them to a favorite hey
19:45
gina has awesome share it that way i
19:47
know huge thing and then four minutes of
19:50
teaching I would say teaching / telling
19:52
epiphany bridge stories is more
19:53
important but telling a good story then
19:56
if it a call to action to whatever it is
19:57
your front end thing is so go to my free
19:59
books Anthony every single day he’s
20:01
showing 1 bio hack and then hey go to my
20:03
book biohackers guide com and then down
20:07
here so the very first potion soo Lee
20:10
starts a video so even personal video
20:13
first it goes out to your to your fan
20:15
page right so antsy have 0 people on the
20:17
stand page the first probably hundred
20:19
videos right like nobody was there
20:20
please did it and the sooner that’s done
20:22
then we’ll all residues they come in the
20:24
very first post which I to post a link
20:26
to the to the actual offer so that
20:27
everyone sees that initially it pulls in
20:29
the picture of the product stuff like
20:30
that so that’s like somebody manually
20:32
adding that in now because he’s got more
20:34
of a falling soon as he starts to think
20:35
some of those to post it really quick as
20:36
the first comment so it sticks there and
20:40
then and then it goes live so what we do
20:42
is typically for each of these videos
20:43
goes live we put about five bucks behind
20:45
it just to see like what’s going to
20:47
happen if you’ve got more of an audience
20:48
initially don’t put money behind it if
20:50
you zero audience initially put about
20:52
five to ten bucks behind just to see
20:53
which ones get some traction and there’s
20:55
one thing its traction so the way we
20:57
judge traction is right here is the
20:59
ratio it’s a one-percent shared of you
21:02
ratio so how many people viewed it and
21:04
having people shared it soon as you get
21:05
one percent share view we call it
21:08
internally means it’s a force to viral
21:09
videos I can spend as much money as I
21:11
want and it’s going to go viral and it’s
21:12
going to make this a bunch of money
21:13
about one out of ten hit that number and
21:16
then we dump as much money as we want or
21:18
can or need to behind that and they’ll
21:20
just kind of blow up and so for me like
21:23
this is the basic i could give you guys
21:25
is this like it’s the the ratio of views
21:30
to share used to share this video’s at
21:32
1.4 million views got 10,000 shares both
21:34
compute huh if we’re not a mathematician
21:39
for marketers you’re definitely way
21:43
smarter than it looks like one day
21:44
because it’s the ballpark yeah if it’s
21:46
close to rabota that’s kind of about
21:48
what we’re looking at and that meeting
21:50
them can we can promote it it’s what’s
21:52
cool about this if you think about
21:53
everything talked about earlier i we
21:54
talked about traffic temperature right
21:56
here right what’s cool about these
21:58
videos is that every video you’re
22:01
learning like what people respond to it
22:03
they don’t respond to her we realized
22:04
like wow they actually care about buying
22:06
vegetables let’s do more things like
22:07
that because they shared it you’re able
22:09
to speak two different times you can
22:10
speak sometimes in techno babble and
22:12
you’re going to boot and it may not do
22:14
good to get a boost it to different
22:15
audience like for me I might do it a
22:17
facebook live talking about funnels for
22:21
network marketers and I and I do it and
22:23
nobody in my page carrots and now that
22:25
video that has done oh my god blow up
22:27
all the network marketing companies and
22:28
then boom we’d all network marketers
22:29
come underneath us am i doing funnel
22:31
surreal stages funnel some time just
22:33
it’s like carving out little pieces on
22:35
the market that you can then target
22:36
differently it also should figure out
22:37
like what people actually care about
22:39
what they’re listening to what they
22:40
click on what they share but as of like
22:43
right now like this is this is
22:44
such a big piece of our strategies
22:46
because we’re learning so much so fast
22:47
I’m not gonna run a thousand surveys and
22:50
not get the same data we get from just
22:51
doing a daily video every single day
22:52
consistently consistently consistently
22:54
doing it but when the funnel set and I
22:56
got you good that’s tho those the keys
22:58
you guys seriously that that helps a lot
23:01
yeah that’s why I don’t think this kid
23:08
we did an event once the year that Tony
23:11
Robinson is our key melt this year and
23:13
basically on stage with a bunch of our
23:15
so our eventual difference like me on
23:17
stage and then we’ve got people that are
23:20
croissants members who are doing in
23:21
different markets and room and we got a
23:23
really cool couple Brandon a Calum there
23:27
like in the fitness industry so $149
23:29
product they’re doing and all they do is
23:32
Facebook lives in fact they do they
23:34
screw facebook i gave you an entire
23:36
webinar pitch on facebook live and and
23:39
they’ll do during a live Facebook live
23:41
to do 100 and 250 thousand two hundred
23:43
thousand dollars live on it and then
23:45
boost afterwards to do five six seven
23:47
thousand dollars I’ve done so I Jason
23:50
talk about webinars later today like
23:52
doing if you do a whole bunch of these
23:54
viral videos like this on you on your
23:56
facebook live in your building audience
23:57
or stuff coming that’s really really
23:58
good then you come in you do that your
24:00
entire web like I’ve done three Facebook
24:03
lives or me doing my entire webinar live
24:04
in front of everyone is talking all open
24:06
it over quarter million dollars in sales
24:08
is just engagement in live and it’s
24:11
really fun so buckle ways you can use it
24:13
anyway hope that helps you guys and yes
24:20
[Music]
24:21
thanks so much for listening we hope you
24:24
enjoyed the behind-the-scenes look at
24:25
our funnel hacking projects you can also
24:27
watch the funnel hacker online reality
24:29
show and watch us build and launch
24:30
funnels live at ww bundle hacker TV if
24:35
you like to come hang out with your
24:36
fellow funnel hackers come join our
24:37
facebook group at ww project click
24:40
funnels com oh yeah and don’t forget you
24:42
can get a free mp3 player with first 257
24:45
episode pre-loaded at marketing in your
24:47
car calm join us next time and remember
24:49
you’re just one funnel away from your
24:52
dreams

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