303 - Should You Write A Book?

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone’s the Russell again
00:32
I hope you have an awesome today so i
00:35
apologize i have not been here for you
00:38
guys last three days I’ve been in your
00:39
spirit hopefully had canceled some last
00:42
episode about something that’s freaking
00:43
out in the in the facebook group about
00:49
about the last gemstones like I cannot
00:52
believe that you actually gave this in
00:53
fact ideas are in the facebook group yet
00:54
you had a project click funnels com
00:56
it’ll redirect it to Facebook group but
00:58
without 40,000 funnel hackers like you
01:00
hanging out there talking about stuff
01:01
all day long so the project click
01:02
funnels calm and come join us but some
01:04
of you guys are freaking out there be
01:05
like dude I can’t believe Russell shared
01:07
that so suppose you had your pay
01:08
attention I’m trying to drop gold bombs
01:10
all the time and I hopefully the last
01:12
three days been inspiring for you if you
01:14
got at that that did anything for you
01:17
you’re gonna love the extra speakers
01:18
books it’s going taking that and going
01:20
into a lot of depth and it’s oh so
01:23
exciting so anyway I want you guys know
01:26
that I’m pretty much done with the book
01:27
hahaha oh it’s been every night so
01:32
monday night I was until four-thirty and
01:34
then had to get 17 and then a tuesday
01:36
night i was up till I think about three
01:39
and then I remember Dylan Jones who’s
01:42
were racing he’s trying i’m taking the
01:44
book that he’s trying to get the survey
01:45
element done which i think its
01:46
dominating schoolin life today which is
01:48
amazing but we’ve been racing and i told
01:50
him i was like i think i have this weird
01:52
feeling i’ve been drinking a lot of
01:53
caffeine so I can stay awake but like I
01:55
had this thing like I’m wide awake but I
01:57
like I feel like I don’t have a soul
01:59
because like by buying my body is asleep
02:01
on my eyes or my brain eyes are awake is
02:03
like this weird like zombie feeling
02:05
anyway they told me at about 2 30 on
02:07
tuesday night about three o’clock I was
02:10
like I hit a wall I gotta be done so
02:11
that was
02:12
that and then Wednesday was the next day
02:15
anyway and I’d be like three to four
02:17
hours of sleep and Wednesday started
02:18
again and wednesday i luckily had it the
02:22
day pretty much open so i worked in the
02:23
book all day and then came home a night
02:24
and i think i got done about holidays
02:27
Belinda he’s like 230 don’t bet on
02:30
wednesday and pretty much got it the
02:33
most part done and then yesterday i had
02:34
a bunch of stuff happening and safe
02:35
Friday and I’ve got to think funnel
02:38
Friday’s which is starting 15 minutes if
02:39
you’re not watching funnel Friday’s go
02:40
to funnel Friday’s calm with archive all
02:42
them there but again I’m dropping these
02:44
little gold bombs and gold nuggets for
02:45
you guys different places if you’re not
02:47
watching me you missing out some cool
02:49
stuff so each week we we build a funnel
02:51
so we’re building one and 15 minutes and
02:53
that which isn’t be cool and then and
02:55
then I got década de suppose who drew
02:56
my inner circle when they first come in
02:58
we do thing called back in today which
02:59
is basically I spent an hour working on
03:01
the phone we like look at your model and
03:03
figure out what we need to do when we
03:04
point you in the right direction so I’m
03:06
about five or six posts today in rows we
03:08
let everyone who’s in kind of listen if
03:09
they listen and hear whatever else is
03:11
saying which is kind of fun so that’s
03:12
what’s happening today for today of all
03:14
day too so i’ve got probably i would say
03:15
about two hours left on the book just to
03:17
put all the final images in I’ve got to
03:20
to like new chapter that is but it’s
03:22
like many chapters like two pages just
03:24
to show like how this stuff works and
03:26
different types of funnels so i’m going
03:28
to write those as well and then at that
03:30
point i have mattered one last one last
03:33
run and then my my goal is monday to
03:36
submit it to the publisher my name is
03:38
the publisher and i’m done i can’t touch
03:40
him i love to every such the kid or some
03:42
stressed me out and then I got to go
03:43
record the audio book version which is
03:45
happening in a couple weeks and then
03:46
Monday we’ve got our certification
03:48
events we got served by people coming up
03:49
monday so i’m speaking of that and the
03:52
monday we’re actually moved into office
03:53
crazy the next 30 days is saying i have
03:55
three events next Thursday’s basically
03:57
monday moving the office plus
03:58
certification it’s monday tuesday and
04:00
then go wednesday thursday friday to
04:01
plan for the SAT event which then we
04:03
have our fat event which status fhat
04:04
centric funnel hackathon so this is a
04:06
new event we’re going to be rolling out
04:08
hopefully it goes well but we’re taking
04:09
about forty miners circle members
04:11
through that stuff’s happening on next
04:14
monday tuesday wednesday then in
04:16
thursday price of 100 cave meeting i
04:18
have two missing
04:18
I just can’t get it all done so mr.
04:21
hunter came eating and then when we
04:22
filming during those days filming the
04:24
book launch videos and also the fact
04:26
that videos to launch those two projects
04:29
and then I got a week where I’m trying
04:30
to all my presentations for phone
04:32
hacking live and then after I go to pond
04:34
hockey live ahhh it’s crazy and then I
04:36
have like a break for a couple weeks and
04:38
then we launched the book so it’s insane
04:40
55 next 30 days it’s going to be pretty
04:42
pretty amazing and that’s that’s like
04:44
it’s funny because I got people like I
04:46
wrote a book or all right I had a guy
04:47
today I was talking to it’s like I have
04:48
a presentation of marsh and preparing
04:50
for my presentation I was like in the
04:52
next 30 days I have one probably 17 or
04:56
18 presentations that I haven’t started
04:57
on yet he gets husband it makes today’s
04:59
plus writing a book + moving offices
05:01
plus there’s a lot of other stuff
05:03
happening behind the scenes as well like
05:04
like next week we’re launching obviously
05:06
launch podcast on the last week which is
05:08
cool I wish brought a lot of you guys to
05:10
our podcast next week launching funnel
05:12
graffiti the week after that we’re
05:13
launching a funnel manifesto and we’ve
05:14
always cool things are rolling out just
05:16
specially fun things happening I love it
05:18
love quick files makes it so fun and
05:20
cool to do some cool stuff so anyway all
05:23
those things are happening and yeah so
05:28
yeah anyway tub at you know try to try
05:32
to be a Scoutmaster and I parent and a
05:35
husband and everything else to this it’s
05:37
crazy but it’s like so fun i’m the time
05:39
my life like this is anyway i love it so
05:42
alright today i want to show on things
05:45
people keep asking about like a book
05:46
like ruffle should i write a book should
05:48
not write a book from what i want to
05:49
show you guys are just my thoughts on
05:51
that because this is now book number two
05:53
and ever another I mean news my second
05:55
like published book right we have got
05:57
under a split test which is an awesome
05:58
book we’ve got fennel stacking which is
06:01
an awesome book we’ve done but like this
06:03
is the second like real book for me it’s
06:05
been stressful i mean like experts or
06:07
the dot-com speakers book quickly almost
06:09
a year and a half to write an extra
06:10
seekers book turned into that as well I
06:11
thought it was faster I was like I’ll
06:13
prepare better this time but no it still
06:14
took almost 18 months from beginning to
06:17
end and it’s funny like my accountant
06:19
was kind of a good account like it’s
06:22
awesome having someone who like is
06:24
awesome so he goes all our stuff in
06:25
numbers and and end of the year he said
06:27
it’s like a reports and it’s funny
06:28
because you look at like the book
06:30
funnels like we’ve sold almost
06:32
most 100,000 copies of calm seekers book
06:33
last year so maybe since we started I
06:36
don’t know whatever it is but you look
06:37
at that like like how much money we make
06:40
on that for those funnel so it’s not a
06:41
lot like like almost do actually make
06:43
that was my business was a bookie bike
06:45
oh well you made I mean I think we
06:47
netted maybe a hundred grand from from
06:49
book sales last year which you know
06:52
penny who are maybe good or bad but we
06:53
sold a lot of books I mistake I average
06:55
like a doll or a book which is like
06:56
horrible right but but um but you look
07:00
at that and like what like I was like
07:03
for my like looking at like was that
07:04
process was like no probably wasn’t but
07:05
then you look at because of that book
07:07
what was created it was like it became
07:10
the guide book in the playbook people
07:11
understand funnel which then got people
07:13
who clicked on Scott people build and
07:14
some people certification which got
07:15
people to our live events which so he
07:17
became this tool for so many other
07:18
things and the expert seekers book is I
07:20
think the same thing like my goals sell
07:22
hundred thousand copies during the
07:23
launch month but then I want to sell a
07:25
million copies fact i’m launching a blog
07:27
documenting like how he sold a million
07:28
copies those books when I want to like
07:29
show the process and share with
07:31
everybody and so the question is reading
07:34
a book worth it so a couple things first
07:37
time I’d say it first it’s not but
07:39
there’s a transition point as I still
07:41
remember like when I actually wrote the
07:42
book I was over decide to write the book
07:44
I’ve always wanted to in fact the reason
07:46
I bought the domain name com secrets
07:47
originally was because I wanted to write
07:49
a book called that I was like ten years
07:51
ago I didn’t read book for ten years and
07:54
and it’s like I think he’d to earn a
07:56
book like him to write a book really
07:57
quick I don’t think it’s the right
07:58
timing but for me I was sitting at a
08:02
Carl’s jr. with Chad wool there my buddy
08:04
and we watched her kids playing the
08:06
playground and he said to me some you
08:07
know difference we knew and Brendan
08:10
Bouchard and Tony Robbins they really
08:12
one thing that I really noticed he’s
08:13
like I feel like your content is as good
08:15
if not better actually like you know
08:17
I’ll always sings please like you think
08:18
the one thing that they have that you
08:20
don’t have as a book man that’s it and I
08:22
was like huh
08:24
I think that’s weird like cuz I don’t
08:26
feel like any way that there’s some
08:28
weird perception about a book whatever
08:30
that is right so that night I went and I
08:33
I was like I know how you are but
08:36
financially came in if I’m gonna do
08:38
something so I I’m out that I’d like I
08:39
need to find something um grads book so
08:41
I found how much people I interview a
08:42
bunch and I said how much money like the
08:45
next date somebody so like be the person
08:48
it was Juliet you said your julisan is
08:50
my things helps to read the book so I
08:52
gave her a how much money and then she
08:54
became now I had like it’s like hey i
08:56
paid someone and this has to happen and
08:58
she was riding every single night k
08:59
what’s next what’s next on the year
09:00
halfway to read a book right but it was
09:03
just like one of those things is so like
09:04
py off next I read a book should i not
09:06
write a book and and when all said and
09:09
done i think that you should i don’t
09:14
need you to meet i could be the first
09:15
thing you do but it’s one of its
09:18
something you should do because it is is
09:22
dramatically transformed our positioning
09:24
our business our brand and so I do think
09:27
it’s worth doing but not at first but
09:30
there’s a time so i would say for all
09:32
you guys I would do what I did 10 years
09:33
before a book is like I’m gonna write a
09:35
book and just declare like I’m gonna
09:36
write a book this is a title is going to
09:38
be on was going to be yet cuz soon as I
09:40
had like I knew the book I knew I it’s
09:42
weird cause like my mind started doing
09:44
stuff that became the book later I like
09:46
like I had to become something to read
09:49
the book right we had have liked the
09:51
stories and stuff so like kind of
09:53
subconsciously after we declared like
09:55
Ivan write a book fact I even paid
09:56
Morgan James who did our publishing I
09:57
paid him for the book ten years ago you
10:00
get asked him like I feel like every
10:01
time I soft next year’s like so when’s
10:03
the book coming oh my god that’s coming
10:04
soon but I paid it ten years prior i
10:06
paid the bill for the book so the book
10:08
came out he’s like I never thought
10:09
you’re actually gonna write this but I
10:10
was like but I put it out there I paid
10:12
money to like to start it and then like
10:15
i was doing life and i like but because
10:18
like it made me create the book and
10:20
maybe create the stuff to have that and
10:22
i think that there should be a goal for
10:25
all you guys to write a book because I
10:26
think it’s important I think that if I
10:28
was your that I’d make sure you write a
10:29
good book I’ve had seen friends write
10:32
books that were like they do the thing
10:33
we just bust out a book in the weekend
10:34
and then it came a bad book and it
10:36
didn’t help them actually hurt him a lot
10:37
of times
10:38
in fact is a guy who I respected lot and
10:40
then I read this book and I lost all
10:41
respect for like some folk made me think
10:44
that you know you’re talking about so I
10:46
think it’s worth like it’s worth writing
10:48
a good book so I see if I was you guys
10:49
spend we’re at in your path and I say
10:51
I’m write a book and just make that
10:52
thing it even buy a domain name like get
10:54
the e cover design members like kids I
10:55
have a book now like I got an author I’m
10:57
writing a book tell people I like I’m
10:59
writing a book what’s it about like I
11:00
don’t know yet but I’m writing it I just
11:02
to kind of put it out there and then
11:04
start becoming who you got to become to
11:06
thread look like you have to earn the
11:08
book like go out there like you’re a
11:09
book on weight loss whatever like okay
11:10
go get a hundred clients and help them
11:12
move a lot of ways you can like
11:13
understand intimately the process so
11:17
when you do write the book you’ll have
11:18
it a different perspective you know like
11:20
when I the idea for calm secret i have
11:21
like four little funnels and they’re not
11:23
marketed to the potato gun niche a
11:25
couple of things like I didn’t I wasn’t
11:27
worthy of writing that book yet but
11:28
because I did I started coaching people
11:29
and started learning and I started
11:31
writing launched my old we did something
11:32
that photos weight loss funnels all
11:33
these things in and from that learning
11:35
and education like I learned all this
11:37
stuff and then I was able to write this
11:39
book if I didn’t have that like you know
11:41
this thing out there who don’t have I’d
11:42
ever written it and yeah and now the
11:47
extra speakers books out there and it’s
11:48
been written to now it’s like the next
11:49
piece and it’s you know I’ll go at what
11:53
we’re trying with our company in in our
11:55
mission and how we’re trying to affect
11:56
people like this book is the thing if I
11:59
do it right if I execute correctly which
12:01
i hope i will is going to expand our
12:03
market and like bring us out to the
12:05
masses and and get this mainstream and
12:09
in that that’s why I felt called write
12:11
this book i’m so proud of it like I said
12:13
some snap shot at it I was like I almost
12:15
like after I in this book almost 80 calm
12:17
seekers fucking I get it was like an
12:19
amazing book I’m proud of it but I
12:21
compared to like what’s been created
12:22
here like this is like I’m so excited
12:25
people have this and I think it’s gonna
12:26
going to change people and some calls
12:29
movements in its it’s going to be
12:31
awesome so and without said I got funnel
12:33
fries and seven is arrogant and even get
12:34
started so i left my thoughts and
12:36
writing a book it’s worth it’s worth the
12:38
journey and and when you’re ready for
12:41
you’ll know and then it’ll become a
12:43
transforming piece in your position your
12:46
brand and in you as a person so that’s
12:48
what I got alright guys I’m out of here
12:49
have a great day talk to
12:51
soon bye everybody thanks so much for
12:55
listening we hope you enjoyed the
12:57
behind-the-scenes look at our funnel
12:58
hacking projects you can also watch the
13:00
funnel hacker online reality show and
13:02
watch its bills and launch funnels live
13:04
at WWF LOL hacker TV if you’d like to
13:07
come hang out with your fellow funnel
13:09
hackers come join our facebook group at
13:10
ww project click funnels com oh yeah and
13:14
don’t forget you can get a free mp3
13:16
player with first 257 episodes
13:18
pre-loaded at marketing in your car calm
13:21
join us next time and remember you’re
13:23
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.