305 - Are You Watching The Magician’s Hands?

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started what’s up everybody this is
00:32
Russell welcome to marketing your car
00:33
now this is a special episode because
00:35
I’m not my car in fact i’m at the brand
00:38
new office we moved in this week and
00:40
it’s insanely cool and i’m not only in
00:44
the obstinate an actual conference room
00:45
which is the first thing i’ve done the
00:46
conference rooms actually talk on this
00:48
podcast I’m looking out and everybody is
00:50
working we all like standing sitting
00:52
desk so I was everybody out here working
00:53
standing and sitting excited anyway if
00:57
you haven’t seen yet snapchatting and a
01:00
place to climb friday friday we get the
01:02
big quick funnel sign in the office
01:04
which looks so cool so this is out here
01:06
all facebook live his whole place yet
01:07
see it and see that the bookshelf and
01:09
everything I was cool Monday Tuesday at
01:12
a certification event here in boise and
01:14
we’re supposed to do it here at the
01:15
office initially but then we didn’t
01:17
think we’re gonna give you off done in
01:18
time as we moved back to hotel and then
01:21
Tuesday another I knew that
01:22
certification we make ever do a
01:24
hackathon which means they stay up all
01:25
night building funnels which is part of
01:27
the coke sure that we’re trying to build
01:30
is it like you need to get crap done you
01:31
pull an all-nighter and get it done so
01:33
we taught them that and they did it and
01:35
then on Tuesday they went and presented
01:37
all the funnels and everything and we
01:38
gave way awards and it’s cool and I’m
01:41
accusing more I woke up and I was like
01:42
killing themselves like how cool would
01:44
it be if they actually I come to the
01:45
office so we chartered a bus to the bus
01:47
drive down downtown if you downtown
01:50
Boise pick them up and bring it back and
01:52
now we now there is any way they came to
01:55
the dock last night it was so much fun
01:57
having them here and showing them off
01:58
the new stuff and people are like that
02:00
really your book showing you those all
02:02
your books nothing yeah I’m Kevin nerd
02:04
sorry about that anyway so it’s it was
02:07
so much fun and so now today we’re here
02:10
this is like spend
02:11
first date will actually work the whole
02:13
day everybody’s here it is it’s exciting
02:16
one big fear I have is we have our fat
02:18
event coming up monday tuesday wednesday
02:19
next week and then the big conference
02:21
room which is amazing but it’s got a
02:23
coke and you can I don’t get echo here
02:25
this is the conference kind of echo in
02:26
here as well so the sound engineer
02:28
coming to like figure how they’re like
02:29
the paneling and stuff slit we won’t
02:31
have those issues but the problem is
02:33
it’s like two or four weeks to get those
02:34
things fixed and so that kind of
02:38
stresses me out a little bit on on on
02:41
that side but hopefully we get something
02:44
figured out we have two people coming in
02:45
they’re going to be hanging up lighting
02:48
panels and sound towns things like that
02:50
in the conference room some some just
02:53
came to confidence I’m to walk out here
02:56
now I’m going into the kitchen the
02:58
kitchen also got a lot of echo in here
03:00
as well but we designed this because we
03:03
do a lot of videos like in kitchens
03:05
we’ve made it really nice little kitchen
03:07
so we do videos and stuff in here and
03:09
you know it should be pretty awesome so
03:11
now I’m wondering so fun wandering
03:13
throughout the office now I’m in the
03:15
conference room anyway so what I wanted
03:18
anyway I wish you guys could like to see
03:19
what I’m doing probably more interesting
03:21
than hear me talk about it but it’s so
03:22
exciting so when we talk about today is
03:24
uh yesterday the the marketing in your
03:28
car free mp3 player offer we were paying
03:30
until age twenty dollars keyway free mp3
03:32
player and I think it ended last night
03:34
at midnight so it says some washing a
03:36
lot of our facilities promote it and
03:37
then and then seeing people’s feedback
03:41
and Tim captain where my buddies he’s
03:44
been promoted and he’s like just go buy
03:46
it you guys why are you not buying it
03:47
and people are commenting why you know
03:49
why they’re not buying it and people
03:50
have so hard because all people trying
03:53
to learn marketing right and and they’re
03:56
trying to figure this whole thing out
03:57
and they’re studying their learning the
03:59
following team they’re following me the
04:00
foreign people and right and you know
04:02
that offers shouldn’t make sense to me
04:03
like I really want to mp3 player like I
04:05
can just subscribe for free on iTunes
04:07
and all these things and it was all
04:09
these reasons why they didn’t buy and
04:12
they laughed because we sold a lot of
04:15
money crew sold
04:17
we’re almost a 4,000 of them sold which
04:20
is cool we’re finding is for every
04:22
single person who’s buying mp3 player
04:23
play five or six people are subscribing
04:25
the podcast and they’re not buying it
04:26
and so if you watch I’m gonna feel as
04:28
we’re watching but if you go to iTunes
04:29
right now and you look at the business
04:31
section we’ve been in the top ten ever
04:33
since assisting is launched which
04:34
business section is hard to get Thompson
04:36
I mean look at Tony Robbins not the top
04:38
ten eric worre is not a top ten like all
04:40
these like legends are not in the top
04:43
ten nil-nil patel not on the top ten
04:46
Nick we’ve been top tens the last you
04:48
know two or three weeks now and it’s
04:49
like I want and since you guys are
04:53
you’re my best people right you’re
04:54
hanging out here listening I want to
04:56
like rebuild like like show the curtain
04:58
you know behind the behind the scenes
04:59
what’s happening and you always say
05:01
magicians like magicians doing a trick
05:03
right but then like he’s distracting you
05:06
with stuff so you don’t see what’s
05:08
actually happening so you’ll see his
05:09
hands movie and doing like whatever that
05:11
thing is that makes the trick possible
05:12
so he’s doing misdirection stuff and
05:14
like leaving you places and stuff like
05:15
that and and it was marketing lake it’s
05:19
kind of fun my head job I most
05:21
businesses is you know it’s like you’re
05:24
doing marketing selling your product
05:25
where’s I’m doing marketing selling my
05:27
stuff but like for those who are
05:28
watching like I’m hoping you’re watching
05:30
like watching my hands watching what the
05:31
magician’s actually doing because that’s
05:34
like the most diable s than like me give
05:36
me my mp3 mp3 player pre-loaded episodes
05:39
is kind of a cool little thing but why
05:40
did I do that why am I dissing Ali
05:42
what’s what’s the magician actually
05:44
doing like watching that I was so people
05:47
like I have I everybody’s products and
05:49
usually i do not go through most of the
05:51
products but i’m buying so once the
05:53
magicians are doing like what it like
05:55
what are they like if you saw the stuff
05:56
i buy it like what Russell why are you
05:58
buying another weight loss course and
05:59
like because the weight loss dudes are
06:00
really good at funneled like why are you
06:02
buying a thing on stocks like you don’t
06:05
even know what stock market is I’m like
06:06
I know I fucked you want out of these
06:09
talks to the stock guy some of them to
06:11
really good a fellow so I want to watch
06:12
what they’re doing like I want to see
06:13
what the magician’s doing and and so for
06:16
those who are listening and those who
06:18
are paying attention and I hope you guys
06:19
are paying attention is watch these
06:21
processes like don’t like I didn’t buy
06:24
Russell mp3 player because I don’t want
06:25
an mp3 player like I’m never listed
06:28
anyway I never like dude
06:30
there’s a lesson here there’s I’m not
06:33
just doing these things for fun i’m like
06:35
i’m laying i’m i’m i’m creating things
06:39
and testing things that they’re working
06:41
you’ll see me keep pushing and we keep
06:43
pushing him and i look at right now like
06:45
our podcast has grown insanely over the
06:47
last little bit we’re in the top ten
06:48
more consistently in the top 10 which is
06:51
you know is amazing we’re getting tons i
06:54
mean tens of thousands of downloads a
06:56
day which is amazing it’s because of
06:59
these things we’re doing if you’re if
07:00
you’re not watching if you’re not
07:01
looking you’ll miss it i was kind of
07:04
cool i did a podcast interview last week
07:06
with paul colligan who’s the podcasting
07:09
guy and he’ll be i think it goes live
07:10
today and he possible someone who’s like
07:14
he’s watching the magician and investors
07:17
me he’s like dude she’s like I seem to
07:19
podcast funnel I got to know like think
07:22
with what like what and why and and so I
07:25
did this really cool it was a really
07:27
cool podcast with him just kind of
07:28
explaining because his ol all his
07:30
followers are podcasters and podcasters
07:32
out there they’re trying to create good
07:33
content to organically grow and I’m like
07:35
the organic growth is good but it’s hard
07:38
like I did a podcast every day for like
07:39
three years I weighed 300 plus episodes
07:41
I was organically growing it was good we
07:43
got forwarded up traction but it wasn’t
07:45
until I created something that I can
07:46
stimulate with paid ads that it grew
07:49
dramatically right it’s a few guys it’s
07:52
like looking at that like look I can go
07:53
and I can blog all day long but if I
07:54
can’t stimulate with paid ads like man
07:57
it’s like a long time in podcasting or
07:59
whatever it is for you right but for for
08:01
this funnel for one you guys went to LA
08:03
you guys to get here like that was the
08:04
vehicle was was the podcasting funnel it
08:09
was a way for me to be able to pay for
08:10
ads and he always feels like there’s
08:12
nobody they can do this like you’re the
08:14
only person they can pay for subscribers
08:17
probably I’m like yeah because because
08:20
of the model like sold anyway I’m hoping
08:22
you guys again are watching watching The
08:24
Magicians hand because prior that we
08:26
tried to grow marketing your car and
08:28
what we were doing is we were buying
08:30
Facebook Ads try and get people to
08:31
subscribe and I’d ask John or Mike so
08:33
how many subscribers we got from the
08:34
facebook i do think i have no idea
08:36
there’s no way to track it through
08:37
itunes you’re basically just crossing my
08:39
fingers and hoping that
08:41
and hoping that somebody subscribes and
08:43
we have no way to track and test it was
08:46
dumping money at it and crossing our
08:47
fingers that’s a horrible way to do
08:49
business like speaking in the world
08:51
that’s what Brandi guides yet some
08:52
companies that are backed by VC cash do
08:55
days burn cash and their stupid like for
08:57
funnel hackers like us we’re smarter
08:58
than that right we are looking at the
09:00
ROI it’s like I had to create this thing
09:01
to be able to create the ROI it’s was
09:04
cool about is right now we’re driving
09:05
traffic through these funnels I said
09:07
we’re paying it till age twenty dollars
09:08
to get away free mp3 player but we know
09:09
our metrics we’re making you know we’re
09:11
profitable on front and I think we’re
09:12
pretty close about thirty dollars might
09:16
be a little lower in that but somewhere
09:17
around thirty dollars that we’re making
09:19
and we’re spending 20 hours for
09:21
affiliates but our abs are taking about
09:23
10 to 15 bucks to sell an mp3 player you
09:26
look at that we pay for the ads and pay
09:28
so it they get the mp3 player we’re
09:31
profitable so we actually make a little
09:33
money there not a lot but enough to
09:34
cover our costs and then after we cover
09:36
those costs then I said big certain
09:41
people come to page and they never
09:42
bindin to play but they didn’t subscribe
09:43
to podcast and so for everyone who’s
09:45
Indian hiking doesn’t give us the best
09:47
numbers possible but based on my
09:49
destinations if every single person
09:51
that’s that’s subscribing to or that’s
09:54
by an mp3 player again four or five
09:56
people that are subscribing to podcasts
09:57
as well and so I’m paying so that grill
09:59
profitably so it doesn’t cost me
10:01
anything so anyway I just want to kind
10:03
of like lay that out so those guys who
10:04
are paying attention and just thinking
10:06
through that because organics good but
10:09
if I can stimulate that was paid and be
10:11
profitable with it that’s great that’s
10:13
why build a company fast and slide it
10:15
without VC cash or all the other crap
10:16
this we’ve been told you need to do to
10:19
build a company like you don’t if you’re
10:21
smart the market will will back you
10:23
they’ll cover don’t cover it for you and
10:25
that’s the magic of funnel hacking what
10:27
we all do so anyway that said you guys I
10:29
appreciate you I’m going to bounce get
10:30
back to work and probably do some more
10:32
podcasts from the office find it with
10:34
cool locations and then we’ll go from
10:36
there thanks everybody touch eosin
10:38
[Music]
10:40
thanks so much for listening we hope you
10:42
enjoyed the behind-the-scenes look at
10:43
our funnel hacking projects you can also
10:45
watch the final hacker online reality
10:47
show and watch us build and launch
10:49
funnels live at WWF LOL hacker TV if you
10:53
like to come hang out with your fellow
10:54
funnel hackers come join our facebook
10:56
group at ww project click funnels com oh
10:59
yeah and don’t forget you can get a free
11:01
mp3 player with first 257 episodes
11:04
pre-loaded and marketing in your car
11:06
calm join us next time and remember
11:08
you’re just one funnel away from your
11:10
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.