306 - The Strangest Secret

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this is Russell
00:32
welcome to marketing behind your desk so
00:34
my commute from my house to my office is
00:36
like 10 seconds now so I don’t know how
00:38
to keep marking your car we have to
00:40
change the title or something but I’m
00:42
here and I got something cool for you
00:43
guys so we moved in the office we moved
00:46
our books all in one really cool
00:47
bookshelf and then like as I was putting
00:50
on the books if I was like I want to
00:51
read this book in this book and so as
00:52
I’ve been coming imma grabbing it from
00:54
book so today I grabbed the stage is the
00:57
strangest secret by earl nightingale and
00:59
i don’t feel as a reverse book but it’s
01:03
like the beginning the foundation of the
01:05
personal development industry i think
01:07
i’m pretty sure like he wrote this book
01:08
or does it i think was a record back in
01:09
the day and then like that’s what
01:11
sprouted out all personal moments so
01:13
it’s kind of like the beginning and be
01:18
sure to beep in the office things with
01:19
firewood oh crap stephen a good thing
01:22
Stevens packing heat we’ve got a my
01:24
bodyguards here in fact if he easily
01:27
literally uh on his elbows crawling out
01:30
to go kill somebody and protect us from
01:33
imminent danger doom anyway so while
01:36
he’s trying to kill his people i’m gonna
01:37
give you guys a message about the
01:38
strangest seekers first off if you
01:40
haven’t read this the book it’s like 15
01:42
pages so it’s like you can read it in a
01:44
very short period of time or you can try
01:47
to find the record i find the record on
01:49
ebay that’s kind of cool anyway so in
01:52
this book he’s talking about the fact
01:57
that well ok said he’s talking about and
02:00
this has written way back in the day so
02:02
this is a long time ago always talking
02:03
about how if you look at people over 65
02:08
bit at the time there are 14 million
02:10
people instead of that 14 million
02:12
camera broke and they rely on other
02:14
people because it’s amazing that by the
02:15
time you’re seven you learn how to read
02:17
by the time you can make living by time
02:19
25 at the majority people by 65 have not
02:22
learned how to become financially
02:23
independent and it’s like that that’s
02:25
crazy how is that not happening and then
02:27
I’m acted like what’s the definition of
02:30
success you said the definition of
02:32
success is not like this that you
02:35
achieve something but the definition is
02:39
is like the pursuit of that so the
02:42
pursuit of something is success this is
02:45
like it says the only man who succeeds
02:46
is the man who is progressing realizing
02:49
a worthy ideal so if you’re pursuing
02:51
something like that that’s the
02:53
definition of success it’s not so much
02:54
you have is that you’re going forward
02:56
and almost just 3g as this whole book is
03:00
only take about 15 minutes probably less
03:01
than that actually but i want to spoil
03:04
the surprise i want you guys to go out
03:05
there and find it on ebay or an amazon
03:07
or whatever and get it be worth it
03:09
anyway they’re talking about how like
03:11
the next chapter is all about gold he
03:13
says like the key here is gold a sitting
03:15
gold and like moving towards those goals
03:16
he talks about like if you take a boat
03:19
with a crew in a captain and they say
03:21
this is what we’re going it’s like 99.9
03:23
and I’m sort of the time they they get
03:24
there so if you took a boat to the crew
03:26
off in the captain and just like set out
03:28
of harbour and I pushed it out so that
03:30
the zero-percent I’m would ever get
03:32
there yet that’s how most people
03:33
function their life they wake up and
03:35
they’re just like walking and stumbling
03:37
and and things like that and then one
03:41
thing if I can find it real quick in
03:44
here you said that was super super cool
03:47
oh yeah so this we said he said that um
03:53
vision he said that the society was not
03:56
set up to keep people from winning the
03:59
society was set up to keep the key
04:02
people from losing it’s like look at the
04:05
american society like it it doesn’t
04:08
really care if people are winning or you
04:10
know whatever so it’s tricep so people
04:11
don’t lose and so it’s become super
04:13
simple easy to get a job it’s easy to
04:15
make him money to survive he says that
04:17
um you said that you said why why do
04:22
people not succeed in so the research we
04:25
won’t succeed
04:26
because they can form he says that
04:28
conforming is the opposite of success
04:31
which is so interesting so it’s not it’s
04:34
not what if I could find the quote way
04:37
here we said it the opposite of courage
04:42
in our society is not cowardice what
04:44
people think like officers be
04:45
encouraging going forward as being a
04:47
coward says no it’s not so the opposite
04:48
of courage in our societies not
04:51
cowardice it’s conformity so it’s
04:54
conforming to the world around us some
04:56
just like and conforming to that and
04:58
then Mike say said that the government
05:02
the world ways structure this to protect
05:05
people from failing and so that’s why
05:06
everything so easy because of that we
05:08
have to conform to do that so
05:09
ninety-five percent of population
05:10
conforms to look at a good job so they
05:12
can not fail and so they can you know
05:15
get a steady paycheck or whatever I mean
05:17
it’s not just for for money but for
05:18
anything life like I got it like my
05:21
wrestling like let’s say you’re doing
05:23
sports like it’s a it’s way easier to
05:30
just you know just kind of go through
05:32
the motions and is to try to win and and
05:34
so just kind of conforming and doing the
05:36
normal whatever else is doing is is like
05:39
the lowest the lowest thing anyway it’s
05:43
hard to like tell a book you just barely
05:46
read anyway so the county goes on from
05:48
there success and goals and said that
05:50
this is the key to success so the key to
05:52
success of this we become what we think
05:53
about so let me just say that again we
05:55
become what we think about and then it
05:57
goes through starts talking to all these
05:58
all these different quotes in different
05:59
people like Ralph Ralph Waldo Emerson a
06:02
man is what he thinks about all day long
06:04
William James the greatest discovery of
06:05
my generations that human beings can
06:07
alter the life by altering their
06:08
attitudes of their mind it’s got this
06:11
quote up to quote of college ppl
06:13
Shakespeare our doubts are our traders
06:14
and make us lose the good we oft win by
06:18
fearing to attempt and we are on and
06:21
like all these things come down to like
06:24
we are what we think about all day long
06:25
and that is the strangest secret like
06:26
that’s that’s kind of the key so the
06:30
variances we become we think about that
06:32
is the strangest seeker in the world now
06:34
why do I say strange why do I say it’s a
06:35
secret actually it isn’t secure at all
06:37
it’s the first
06:38
there’s a big word that’s on our
06:39
vocabulary nowadays the first something
06:42
by some of the earliest wise men it
06:44
appears again and again throughout the
06:45
Bible but every few people have learned
06:47
to understand and that’s why it’s a
06:49
secret and why and for some equally
06:52
strange reason it virtually remains a
06:53
secret so kind of the message of this
06:56
book and Mike hopefully this podcast of
06:58
today is like is a couple things first
07:01
off it’s what do you think about like
07:02
what what’s the goal what’s the thing
07:04
you’re driving towards every single day
07:05
if you don’t have that and you’re just
07:07
like the boat this wandering is going to
07:08
crash on second part of this is like
07:10
understanding that it’s just conforming
07:13
to the standard is the reason why you
07:17
know the majority of the population what
07:19
time is 65 have not learned financial
07:21
independence which is like 65 years is
07:23
not how long it shouldn’t take that long
07:24
to learn and master financial
07:26
independence like you should learn that
07:27
earlier in life but because it’s easier
07:30
just to conform and just slip back to to
07:33
doing the status quo and just doing what
07:35
it takes to not lose which is what our
07:38
whole society is built upon most people
07:40
go that way and so for you guys who are
07:42
here listen to podcast like I know
07:44
that’s not what any of you guys want and
07:45
so it comes back down to like setting a
07:48
goal like what do you want where are you
07:49
going having a very clear path and
07:51
thinking about it and visualizing and
07:52
trying to figure out how to get there
07:54
and you do man lo and behold you get
07:57
there I said it’s weird like 99.999% of
08:00
the boats that set a destination get
08:03
there save the airplanes right there’s a
08:05
tiny fraction to crash and burn but
08:06
mostly if they’ve got a direction and a
08:08
destination they’re going to get there
08:09
anything it’s same thing for you guys if
08:11
you got that like what’s your
08:12
destination where you going all right
08:14
you’ve got that you think about it and
08:15
it becomes the thing that you’re looking
08:16
for like you’ll get there it’s not that
08:19
hard you got to think about it and then
08:20
work to make that thing become reality
08:23
so that’s like after today you guys the
08:25
strangest secret binary like a
08:26
nightingale I think they said this is
08:28
like where the secret like the movie the
08:30
secret came from which that movie’s a
08:33
little cheesy like conceptually it’s
08:35
pretty cool then I did I guess I’m only
08:37
one seeing the guys like yeah it’s not
08:38
about I wanted to coffee and then
08:40
somebody brought me a coffee like custom
08:41
I was just talking about like that’s
08:42
stupid just talking about like what do I
08:45
want in my life and I want to be able to
08:47
see it visually and then I go when I
08:49
chase it like for me I remember when I
08:51
got started
08:52
man 13 14 years ago now like I saw
08:56
people heading I saw for me my first
08:59
mentors Reich armand morin and john
09:01
reese and marlon Sanders and Johnson
09:03
Mizell and like these are the guys I saw
09:05
initially and I saw what they were doing
09:07
I was like that’s what I want like I
09:09
need that I got to figure that out and
09:10
it wasn’t easy like but like you know
09:14
conformity is easy like it’s not you
09:17
know it’s not it what they say it’s not
09:18
easy but it’s worth it like that’s
09:19
definitely the the thing same thing like
09:22
that was my goal and Swiss chard like
09:23
looking what Armand was doing I was
09:24
modeling he makes you look at my first
09:26
three or four sites like they were
09:27
identical to arm and she added I got
09:28
funnel hack to him as close as humanly
09:30
possible like my sights the arm nodes
09:33
had a picture of his head on the header
09:34
so I always had to picture my head on
09:35
the header and then like I just I
09:37
modeled him identical because because it
09:39
was Armand like that’s who I wanted to
09:40
be like and I had a vision than that so
09:42
I was going and then was my very first
09:44
big seminar and and that’s where I first
09:47
time I saw people speak itself from
09:49
stage and like holy crap like I’ve ever
09:51
seen this dude java stage and does this
09:54
page people in the back room i do the
09:55
math I was like he made sounds like
09:57
fifty thousand dollars in 90 minutes and
09:59
that’s when the next guy doing that kid
10:00
like 130 thousand dollars and self I
10:01
watched thing after thing after thing I
10:03
was like can I how to speak I’m scared
10:05
those people and getting on stage but
10:08
like that sing that skill except learned
10:10
that like that’s it so that became the
10:12
destination in the next three years of
10:14
my life I learned how to speak in cell
10:16
from stage and and it was hard it was
10:18
not easy it was embarrassing like the
10:20
first out of 10 15 times it on stage I
10:22
do my pitch and nobody would move that’s
10:24
humiliating it sucked it’s so
10:26
embarrassing but I knew where I was
10:28
going so I’m like I gotta get there
10:30
because that skill if I can get that
10:32
skill holy crap that’d be cool and so I
10:35
stood up in front of 100 people and then
10:37
500 people than 600 people and I did the
10:39
thing and then I crashed and burned I
10:41
was like so embarrassed I members I
10:43
think I told the others before first
10:44
time I so embarrassed because usually
10:46
when you speak all the other speakers
10:47
that are selling some stage well I how
10:49
do you do were your numbers like how
10:50
many clothes and so did my first pitch
10:52
and like nobody but it looks like the
10:55
walk of shame to the back of the room is
10:57
like everyone’s like waiting you know
10:59
just not running to the back and buying
11:01
as so embarrassed and I wanted to talk
11:03
to their speakers the promoter
11:05
they’re Tandy’s like I was humiliated so
11:06
I like went to my room and I can’t
11:09
remember i I’ve never I never before I
11:11
ever rented like a movie on TV and hotel
11:14
before so I went to like the movie
11:16
section and I start watching movies now
11:17
watch movies like three days and write
11:19
every movie that was there that I felt
11:21
comfortable watching I watch and I
11:23
remember ordering coconut shrimp and
11:25
haagen dazs ice cream like every hour I
11:27
suspect that’s not goin anywhere about
11:30
leaving this place I want to eat i just
11:31
want like it was so humiliating but I
11:34
knew where I wanted to go I knew the
11:36
desk day like that’s I got to figure
11:38
this thing out because people are doing
11:40
it and it can’t be that much smarter me
11:42
I’m sure they’re more talented than me
11:43
but it can’t be a much smarter me right
11:44
like I just got to figure it out it’s
11:46
like I’m doing it and doing it and
11:47
eventually I got that destination so for
11:50
you guys find the destination set the
11:53
goals think about it all the time go
11:55
read the strangest secret it’s literally
11:57
like a five-minute read we’re taking
11:59
less time to read than was loose in this
12:01
podcast and that’s what I got you guys
12:02
so that said appreciate you all have a
12:04
great day and we’ll talk soon thanks so
12:09
much for listening we hope you enjoyed
12:10
the behind-the-scenes look at our photo
12:12
hacking projects you can also watch the
12:14
final hacker online reality show and
12:15
watch its bills and launch funnels live
12:17
at WWF NL hacker TV if you’d like to
12:21
come hang out with your fellow photo
12:22
hackers come join our facebook group at
12:24
ww project clickfunnels com oh yeah and
12:27
don’t forget you can get a free mp3
12:29
player with first 257 episodes
12:32
pre-loaded at marketing in your car calm
12:34
join us next time and remember you’re
12:36
just one funnel away from your dreams
12:41
you

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.