308 - My Epiphany Bridge Origin Story

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone is russell brunson
00:32
welcome to marking your car I’m at the
00:35
office right now and it’s been a crazy
00:36
week we had our first ever fat event
00:38
here in our office the last three days
00:40
which we were all night every night it
00:43
was it was amazing but I also talked to
00:46
guys in a while I want to do something
00:47
really quick because one of the big
00:49
things talk about the sad event what
00:51
kind of three things day number one was
00:52
coke building I mean culture building
00:54
day number two then was story and the
00:58
day three was webinars and webinar hacks
01:00
and product launch sequences and action
01:04
sequences and launched other ninja
01:05
amazing stuff but they to a story day
01:08
and so we do this cool thing what we
01:10
talked about a hero’s journey as a bunch
01:11
of other things and I can’t give you
01:13
everything now but I want to give you
01:14
one cool thing so how does in the book
01:17
that’s coming out soon to a funnel near
01:18
you ok so after I talk about heroes two
01:22
journeys make sure how we heal we
01:23
transition that script into the 50
01:25
bridge script and if you look at it
01:28
making sure you push podcast show
01:30
pictures it went ok right now the way
01:32
the script works is basically there’s
01:35
eight sections there’s the backstory
01:37
than their desires the wall the epiphany
01:39
the plan the conflict achievement and
01:41
transformation so the backstory is
01:43
where’s your backstory that gives us a
01:44
vested interest in your journey this
01:46
number two is your desires what is it
01:48
that you want to accomplish and then
01:49
inside of that work what were the
01:51
external strugglers you’re dealing with
01:52
and what are the internal struggles
01:53
you’re doing with if you know you hit a
01:55
wall so the wall is the problem or they
01:59
that this is what was the wall or
02:02
probably get within your current
02:03
opportunity to charge your mystic
02:04
journey then you had the Epiphany so
02:06
what would the epiphany experience and
02:07
the new opportunity that you discovered
02:08
there’s the plan what was the plan you
02:10
created to achieve your desire then this
02:12
conflict was
02:13
I’m plea to experience along the way and
02:15
there’s achievement what was the end
02:16
result you achieve in this
02:17
transformation what was the
02:18
transformation you experience those are
02:20
the the process of telling the good
02:23
epiphany bridge story so anyway I know
02:25
it’s hard to visualize that but you went
02:28
to get the extra secrets book you see
02:29
the graphs and the images and be all
02:31
explained and you’ll love it I promise
02:32
but when we were here yesterday at the
02:35
are two days ago whenever was the event
02:37
i did a tiffany bridge story facebook
02:39
live telling my clique funnel stories i
02:41
want you to hear that story because
02:42
it’ll go through all these aspects
02:44
you’ll see mall weaved in everything
02:47
from the back story the desires the wall
02:49
the epiphany the plan on the conflict
02:51
achievement and the transformation so
02:52
i’m going to give the audio and i’ll
02:54
plug it in here so you can listen to the
02:56
audio of my epiphany bridge story which
02:58
is my clicks on a story with the origin
03:00
story the origin story about how i got
03:01
excited about funnels now click funnels
03:03
came to be so i’m going to play the
03:05
audio for you right now and you guys
03:06
will hear my pizza bridge story so let
03:08
me cut to that right now everyone this
03:10
Russell hope you guys are all doing
03:12
awesome so I’m here right now in the
03:14
room of 48 or 49 amazing entrepreneurs
03:17
and you saw here today and we’ve been
03:21
talking about storytelling and like how
03:23
to tell your story kind of ordered the
03:24
story of where where you got started
03:26
what got you into what you’re doing and
03:28
so I’ve been challenging all them to go
03:30
and do that and I thought it would be
03:32
kind of cool if I just told you guys my
03:33
story and so the other four pieces or
03:35
parts of this but probably not the whole
03:37
thing and so I wanted to kind of share
03:38
if you have a story about about quick
03:40
funnels and why this for me became my
03:43
new opportunity to think I’m so excited
03:44
about and why I have so much passion
03:46
some people say Russell let me talk
03:47
about click phones every day for the
03:49
last two and a half years I mean I know
03:50
because I’m so excited every day so some
03:52
of the back story if you don’t know so I
03:54
got started in this business this is
03:57
almost like 13 or 14 years ago now and
03:59
when I did I was a college guys on the
04:02
Boise State University she’s just down
04:03
the road from at right now and I was
04:05
like a wrestler which means I wrestled
04:07
and I had to go to school so I barely
04:09
graduated it was like barely like I
04:11
think my accumulative up to 2.1 which
04:13
means I got a whole bunch of season like
04:15
one be over like five years so it’s kind
04:17
of painful but but I graduated which
04:19
made my mom happy was pretty cool but
04:21
during school as I was wrestling I
04:23
started learning about this internet
04:24
marketing stuff and you have to remember
04:25
this is 12 years ago pre
04:27
um you know it’s before Facebook it’s
04:30
before Instagram always kind things like
04:31
we had google kind of and in fact I
04:34
remember how we were driving traffic we
04:36
didn’t have website anything like I
04:38
using front-page some of the old timers
04:40
remember front page so I was crazy
04:41
things in front page and it was it was
04:44
pretty bad so I was doing that but I
04:46
believe that it was possible I saw
04:48
people like swear my mentors were armed
04:49
and more and an alex mendoza knit
04:51
something guys who were making my online
04:52
as I caught these guys can do it like
04:53
I’m pretty sure I can do it that was my
04:55
goal I wanted to accomplish now the
04:58
other side that I don’t really share a
04:59
lot of times wasn’t just I wanted to
05:01
make money that was a desire I had but
05:03
like the bigger stars I had just got
05:06
married to my beautiful wife were still
05:07
married make some alpha 7 15 years this
05:09
year which is amazing and and I married
05:12
her she was working full time to support
05:14
me her jobless wrestling husband and I
05:18
know about you but like I was a vision
05:20
like when I got married I’d be like the
05:21
man I would be like the supporter and it
05:22
was it was a honesty pretty tough for me
05:24
like that she was supporting me and I
05:26
didn’t have anything to contribute other
05:27
than Mike Miller school and wrestle and
05:29
hopefully and it was hard for me and I
05:32
remember I cannot figure out a way to
05:33
contribute I want her doing everything
05:35
and it was it was a sounds like the real
05:37
driving factor like if I can affect my
05:39
goals thanks like a thousand dollars a
05:40
month that was like Matt’s what she was
05:42
making we’re making how much money a
05:44
time I was like then like I feel like
05:45
I’m contributing as well so that was my
05:47
goal like I need to figure I do this
05:48
nice tried all sorts of if I was doing I
05:50
was tryin ebay i was trying Craig’s
05:53
visor he said I had like little like I’d
05:55
like a twenty-dollar month which was
05:56
like big deal for me I was excited but
05:58
like none other things really hit big
06:00
and about time I started learn about
06:01
information marketing fact I was that I
06:03
was at a post office mailing something I
06:05
bought from eBay in this huge awkward
06:07
box I thought it was going to sell huge
06:09
and himself I could I could buck 50 or
06:11
something lost tons of money and then
06:13
the posters and it was a nightmare i’m
06:15
sitting in the line at post office next
06:16
to this dude got a big box full of cds
06:18
like thousands of other like do what are
06:20
you selling he’s like well I’ve one CD i
06:21
sell them i burn it and I’m like so
06:23
these are orders like the month is I
06:24
know he’s my orders for this week I’m
06:26
like I’m doing the math me how much is
06:27
known for its like 67 bucks was like oh
06:29
my gosh and I had this like this like I
06:32
needed some information like that is the
06:33
future so I started trying to figure out
06:35
information I start doing something my
06:37
very first product I ever created was a
06:38
DV
06:39
yawn how to make potato gun from you
06:40
guys have have heard this story before
06:42
start making potato guns and it was
06:44
working really good but then I was doing
06:46
I was going to google i was buying ads
06:47
on Google and we’re making some money
06:48
back and forth but eventually i probably
06:51
had four or five months of success and
06:53
then google changed their algorithm that
06:54
got really really hard and the harder
06:56
thing was like during this time like it
06:58
was me building things in front pages
07:00
and I to figure out how to like FTP
07:02
pages and images and they how do i go to
07:04
paypal get the order button it was like
07:05
it was super texting i’m not a techie
07:08
person at all but after google change
07:11
dragon which we tried some stuff and i
07:13
remember one of my friends call me Mike
07:15
Scioscia in some he has made no Mike and
07:17
he said he said Russell I figured out
07:19
like how to make this whole internet
07:21
marketing game work again Mike what he
07:22
means like what is your potato time
07:24
thanks for making money I was like now
07:25
like I can’t I can’t break even chemical
07:27
profit he’s like why I went back to all
07:28
my sites and I added these things he
07:30
called him Oh chios I was like what’s an
07:31
OC I was like it’s up seller one-time
07:33
offer oh so he’s like I had these
07:35
upsells and people start buying the
07:36
upsells and suddenly like I’m making two
07:38
or three times as much money from
07:39
everything I’ve sold i was like did I
07:41
can actually do that so I member jumping
07:42
online I was google rank the cadogan
07:43
trifa like what would my f Selby I don’t
07:45
know okay all I had was a potato gun DVD
07:47
and i met this dude up northern idaho
07:49
actually made potato guns and drop
07:51
shipped and I was like dude if I sell
07:54
those we drop shipping for me he’s like
07:55
yeah like I love to not have to sell
07:57
these things so I partner with him and I
07:59
start selling DVDs that people start
08:00
buying up sell it was the first thing I
08:01
made a funnel I was like this is a
08:03
funnel-like and that was like this news
08:05
thing I was so excited and so I had this
08:07
epiphany like this is the future like if
08:09
I can make more funnel make this fun was
08:11
gonna make me like 20 30 bucks a day but
08:13
what if I had two funnels or three or
08:15
five or ten and so I started going a
08:17
little bit crazy and I created funnels
08:18
in the coupon II market which by the way
08:20
is a horrible market people in that
08:22
market do not like to spend money so I
08:23
don’t do that one guy just couponing we
08:25
did dating we do weight loss we did
08:26
network marketing I’ve been diabetic
08:29
supplements we’ve done and that’s what
08:31
dorm on top of my head like there’s like
08:33
I’m sure you guys there’s like a trail
08:36
of thousands of offers some of the work
08:38
and a lot more that didn’t work but we
08:40
were doing this is over and over in my
08:41
plans like I had 10 of them that he’s
08:43
making a 100 bucks a day or 20 or 50
08:45
like whether i was doing this and at
08:47
first he was working but like the prom I
08:49
kept running into is like from
08:50
isn’t her son like me was hard and I
08:52
like do these pages in their minds looks
08:54
ugly other people’s like look awesome
08:56
some that are a designer he would design
08:57
these things so I’m making front page as
08:59
ugly as sin tan he designed it looked
09:01
cool and I put him up then it was up and
09:02
then I couldn’t do anything I couldn’t
09:04
touch it again like I had one shot and
09:05
then had like bug him son I hired like a
09:07
web guy to go Mike do edits for me and
09:09
then like i was using PayPal and i
09:10
couldn’t do anything else so then
09:12
someone i can bend like a one-click
09:14
upsells like dude I need that so I hire
09:16
a programmer to connect that to the next
09:17
and like it kept getting more and more
09:19
complicated the point where like soon I
09:21
wasn’t able to do anything I just what
09:22
kind of like change that and then they
09:24
try to change it they didn’t I Michael
09:25
not only move it over here and then they
09:26
put in the wrong spot in like it would
09:28
take days weeks going back and forth
09:30
with the guys in Romania and Indian
09:32
everywhere trying to give them just
09:32
remove an image make it a little bit
09:34
bigger like things like you’re so common
09:35
sense i couldn’t i can actually do it
09:37
drove me nuts and about that time one of
09:40
my friends and partners in fact he may
09:42
not be in the room right now talking
09:43
here still i was out eating lunch so
09:45
he’s already gone but Todd was like one
09:47
of my partners that we were doing these
09:49
things with me and he saw my frustration
09:50
he’s like what if we built something
09:51
more like and the joke was like that
09:53
Russell could actually like edit the
09:55
website actually could move things we
09:56
could quit bugging us all the time
09:58
actually do have the awesome he’s like
10:00
okay that’s what we’re gonna crate and
10:01
that day we sent from a white horse or
10:03
mapping eyes what would it look like how
10:05
would it work is we mapped out this this
10:06
vision of what became click funnels and
10:08
he went home actually built it and then
10:10
it was funny him and then another part
10:11
we brought in was Dylan Jones they
10:12
working he did the editor and they would
10:15
build part of in the night we need to
10:16
like make this so simple Russell can do
10:18
his sleigh doing that hey Russell test
10:19
this and I log in and I’m like how do i
10:21
do he’s like we’re not gonna tell you
10:22
guys to get on your own I’m like okay so
10:24
I’d like do some stuff and if I could
10:26
figure it out and I good we got if I if
10:28
I got stuck I’m like I don’t know what
10:29
to do then I came we didn’t do it
10:30
intuitively enough so i’m back and forth
10:32
and back and forth for probably six or
10:33
seven months and finally was a point
10:35
like I got it I was like I can do this
10:37
like them anyone can and first it was
10:39
just a tool for me like that was really
10:40
the initial goal clickfunnels like I
10:42
think it was it Todd don’t like this way
10:44
Russell quit bugging us and I don’t have
10:45
to design sites anymore redo his headers
10:47
like all this stuff was happening and
10:48
then after I started using and I was
10:50
having success I was like we have to
10:51
make this a tool for everyone it will
10:53
free all entrepreneurs and I can freed
10:56
me and so because of that i was able
10:57
start creating funnels quickly i went
10:59
from having five or six guys and take us
11:01
on average
11:02
almost two to three months every single
11:03
time to build a funnel where I was
11:05
actually able to do it by myself and
11:06
like an hour an hour and a half
11:07
sometimes sometimes less which was cool
11:09
and so what the cool things like I was
11:11
able to achieve that have success we
11:12
start rolling out funnels like crazy as
11:13
me espera member seen a lot of them I
11:15
still do a lot of them so much fun to do
11:17
on but the coolest thing for me was the
11:20
other side like I was able to make money
11:21
just for my wife and for my kids because
11:24
I didn’t no longer had that spend three
11:26
months doing something my time to be
11:27
with my kids it’s completely freed up
11:29
like I have a chance like a home every
11:31
day and play with my kids I’m not like
11:32
stressing out trying to like talk to
11:34
programmers in India at three in the
11:36
morning and like stress and other stuff
11:37
like it just just worked and that was
11:39
really the the biggest thing for me and
11:41
it’s been amazing thing in fact now my
11:43
kids are using clickfunnels they’re
11:44
building stuff of clickfunnels it’s like
11:45
not just you know just that for me it’s
11:48
not just a product it’s it’s a mission
11:50
i’m seeing people’s lives change i’m
11:52
seeing other people who had messages
11:54
they couldn’t get him out because they
11:55
couldn’t move things around on the
11:56
stupid page well now like the power’s
11:58
back in their hand and that’s what power
12:00
that’s what fires me up is being will
12:02
help entrepreneurs and those kind of
12:02
things so that’s kind of my clique final
12:05
source against I’ve heard before I want
12:06
to share that with you guys and to share
12:07
why I’m so passionate about this and you
12:10
know for me it’s not just I talk about
12:11
salt I’m but like it’s not a matter if
12:13
you’re giving i’ma clickfunnels members
12:14
win because it’s the only way to do what
12:16
we’re talking about like the only
12:18
alternative is do what I used to do 10
12:20
years ago and hire guys in Romania in
12:22
India and the Philippines I haven’t seen
12:23
with 30 people to go to move an image or
12:25
you can just use quick criminals and it
12:27
gives you and me the entrepreneurs the
12:29
power back which is awesome so I hope
12:30
that helps you guys and I hope you got
12:32
to see why I’m so passionate about
12:33
clickfunnels and without cinnamon check
12:35
out and if you like this comment down
12:37
below if you have any friends who like
12:39
what does that click funnily thing share
12:41
this to them tagging down below so you
12:42
can see why me why I’m so passionate and
12:45
probably why you’re so passionate too
12:46
thanks you guys rocky has also I alright
12:49
so there’s an example of an epiphany
12:51
bridge origin story I hope that was cool
12:53
for you guys again I wish I could show
12:55
you the book today but it’s coming soon
12:57
so look for that in a very very very
12:59
very very near future and that’s about
13:02
it for today you guys thanks everybody
13:03
and I’ll talk to you again soon
13:05
[Music]
13:07
thanks so much for listening we hope you
13:09
enjoyed the behind-the-scenes look at
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our funnel hacking projects you can also
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watch the funnel hacker online reality
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show and watch its bills and launch
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funnels live at WWF NL hacker TV if you
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like to come hang out with your fellow
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photo hackers come join our facebook
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group at ww project click funnels com oh
13:26
yeah and don’t forget you can get a free
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mp3 player with first 257 episode
13:31
pre-loaded and marketing in your car
13:33
calm join us next time and remember
13:35
you’re just one funnel away from your
13:37
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.