309 - The Sport We Call Business

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started everyone’s russell brunson hope
00:32
gives been good i’m actually taking the
00:34
trash out right now that’s with that
00:36
chair at wheeling sound as the trash can
00:38
being wheeled but this is going to be
00:41
crazy week I thought I’d hang out with
00:43
you guys before I get started on it
00:44
tomorrow’s Monday morning and Monday
00:48
basically week before funnel hacking
00:51
life starts technically it starts on
00:52
Tuesday but pre-registration starts two
00:54
weeks from tomorrow so tomorrow is when
00:58
I started doing my presentation and yes
01:00
I wait till the last week of my
01:02
presentations and you wonder why because
01:04
the stuff what we were doing six months
01:05
ago even a month ago is changed so I
01:08
wanna make sure at most update content
01:10
of all time at every given moment and
01:13
that’s the reason why that’s one of the
01:14
reasons is that the other reason is i
01:16
have my time but that’s plenty of time
01:20
to get everything done and make it
01:22
amazing i know what i’m going to talk
01:24
about it’s got to go of slides and
01:25
examples and case studies not to my
01:28
stuffed put together in a really cool
01:29
way hope you hear me i just kind of loud
01:31
the trash can but i am lost economic
01:36
all right and I abuse might be the only
01:40
episode of marketing while you’re taking
01:41
the trash out but I’m out here it’s cool
01:43
super dark we’ve got new neighbors built
01:46
the house across the street we’re on a
01:47
really dark street was not any lights at
01:49
all and I also pulled it up really cool
01:51
into the moon he’s like oh she see it’s
01:54
like pitch black was like way off from
01:55
the discs right above the mountains
01:56
there’s like there’s a glowing thing
01:59
that looks like misty and like foggy
02:00
over it and it’s pretty amazing anyway
02:02
I’m excited because all the snows been
02:04
melted his head it’s so much snow this
02:06
winter and then it rains like three days
02:08
last week and I’ll melt as hint Welbeck
02:10
counted I can see the grass everywhere
02:12
so exciting anyway person I was really
02:16
fun we went to church and then had
02:18
meetings after church and then out the
02:20
kids who went and playing the wrestling
02:22
room and jump on the tramp which was
02:23
freezing cold then gem the hot tub which
02:25
is super warm and now we’ve been in the
02:28
bed my wife section they’re putting the
02:29
bed I snuck out to to the trash because
02:31
we’re me out was little buggers I love
02:34
him but they wear me out anyway so fun
02:37
lacking live is like a week away just
02:40
crazy and an interesting is like your
02:44
last week we had our fat event here in
02:45
boise our new offices which is like
02:47
super fun and I just have a bad habit of
02:50
like booking way too many things all at
02:52
the same time which sounds fun like
02:55
there’s something with like finishing
02:57
the book and then creating everything
02:58
from a stat event and creating this
03:00
plaque and why was that works like all
03:02
these concepts and things we’re talking
03:04
about right now are becoming so clear I
03:07
don’t you guys have done now he’s had a
03:08
chance to go to a really deep immersion
03:10
like just weird all these connections
03:12
that made don’t when you’re dabbling and
03:14
goofing around so I think people should
03:16
I go really deep when they’re you know
03:20
becoming a master what they’re trying to
03:22
do and like you become unbalanced for a
03:24
while where you’re just spending insane
03:26
amounts of time but it’s been uh it was
03:29
just been interesting and one of the fun
03:31
things and I was thinking about my dad
03:34
came to town last weekend as well which
03:36
is always awesome and I was thinking
03:39
about business as a whole like it’s such
03:42
a weird such a weird how playgrounds
03:46
word pops my head out that’s right work
03:48
or not but
03:48
we’re playground where you go to school
03:51
you know and there’s always people judge
03:53
different types of kids right and
03:55
there’s like there’s the athletes over
03:56
here and then there’s like the people
03:58
that are in bands and there’s like the
03:59
drama kids and there’s like the skaters
04:02
and then there’s like yours all these
04:04
different like groups in the playground
04:05
right you simply could go out there like
04:07
you go and you play those people that
04:10
fit in your ear mold dry so I go play at
04:12
the athletes with a basketball play
04:13
football we compete against each other
04:14
we tried to win and I was like what
04:16
drove a said at recess but i’m guessing
04:19
the other groups probably didn’t do that
04:20
like they they were I don’t know what
04:24
the other groups are doing but I’m
04:26
assuming because I mean we didn’t play
04:28
games with all the kids but you known as
04:31
i got older i focus on wrestling and I
04:33
became i singing and it was a deep
04:36
passionate about how do I become the
04:38
best it first want to be the best in the
04:40
state and then after hours of state
04:42
champ I won’t be best for the country
04:43
and my senior high school epic second
04:46
place in the country and then I was like
04:47
I want to be the best in college in
04:49
country and I never hit that goal place
04:53
to take them to hit the best of the
04:54
country than high school alma sky was a
04:56
lot of two points away from that but
04:57
college early only an all-american me
04:59
national champ I didn’t get those goals
05:01
but I always knew like that’s the person
05:04
I have to beat I was aware of and I
05:06
looked at him and I like I watched their
05:08
matches and I studied him at look
05:10
they’re doing I understood them
05:11
understood their movements but drove him
05:13
so I could beat him and I always was
05:15
aware of people I had to beat you know
05:17
and that’s just like as NASA that was
05:19
always how I viewed the world viewed
05:21
this not business too high viewed things
05:23
right I mean for man almost two decades
05:26
in my life that’s what it was like
05:27
here’s where I’m at who’s above me I
05:29
need a finals people I gotta figure them
05:31
out I gotta beat him and I was what I
05:32
understood and I assumed that I was
05:34
thing like that’s what everybody thought
05:35
right like I but i guess i’m guessing it
05:39
back of the playground the other kids
05:40
like i’m guessing the band kids didn’t
05:42
do that right they hung out and they
05:43
played music together and did a good
05:45
time and then the drawing kids they made
05:47
plays together and they had a good time
05:48
and then you know skaters they skated
05:51
and then you know i don’t know all the
05:53
different cliques and stuff whatever can
05:55
did their thing and I always assume that
05:57
the everyone thought the way that I did
05:59
because that was the world that I
06:01
I knew it’s been interesting that come
06:04
into business because 3 business was
06:06
like the next sport right like I got
06:08
into business right I mean I started
06:10
learning about in college I was
06:12
wrestling they won my senior year I
06:13
didn’t hit my goals so short a fact I
06:16
didn’t qualify for the national
06:17
tournament which was like it destroyed
06:19
me and it would have destroyed me if I’d
06:21
have the next thing from you like
06:22
business I was dabbling and that became
06:24
my new sport like it was like okay
06:25
here’s the support here we gotta figure
06:26
a guy like and it’s interesting like the
06:30
concepts of funnel hacking stuff that I
06:32
share with people you know we talked
06:33
about like I looked at people successful
06:35
model than I did but it was different
06:37
than that like for me was a sport I came
06:38
in I was a kid this is this is the you
06:41
know I’m a new playground looking around
06:43
like who the kids that are winning and I
06:44
was like okay puma and the people i saw
06:46
the time were like armand morin Alex
06:48
Lind ocean mark Jorian or like David
06:51
Frye like he’s all guys I saw who are
06:53
like successful and so free was like
06:56
okay what is doing and they just like
06:58
wrestling I look at my scatter my watch
06:59
my study my learning like figure out
07:01
what makes them taken I could understand
07:03
that then I go and I compete against
07:06
traumatically and wrestling I have a
07:08
match and someday I’m going to come face
07:09
to face we can walk out on the mat under
07:11
the lights I’m gonna you know put my
07:14
shoes on it’s me me and them and that’s
07:15
it if I have done my homework I come and
07:17
look like an idiot but in business was
07:20
it was weird because like I studied
07:21
these guys and try to figure out how to
07:23
compete with them and how to like be
07:24
successful like they were in like that
07:26
was my whole thing and I was racing
07:28
towards that and it was weird in
07:31
businesses they’re like we never got
07:33
that moment we step on the mat and you
07:35
shake hands and you go and you find out
07:36
who who prepared more it was weird I
07:41
became friends with people and and our
07:43
businesses were together and like I
07:44
learned this cooperation stuff i’m
07:46
guessing they’d probably call it a
07:47
playground with the kids in the band and
07:49
kids like you me you know the other
07:51
groups without played together a good
07:52
time it was funneling for business like
07:54
was fun say I collaborating that end and
07:56
I had that but I can my mind I don’t
07:58
know about you like I always had like
07:59
like from day one I’ve never actually
08:02
ever publicly said this out loud but for
08:05
me it I’ve always been very aware of
08:07
where I visualized myself in the totem
08:10
pole in my market like where people out
08:11
like we’re up and down like that’s just
08:14
my brain works and when I pass somebody
08:18
Ike I’m aware of that and I snow it was
08:19
ahead of me I’m aware of that and we go
08:22
and like when I know that like I study
08:24
those people I figure them out and I go
08:25
and try to beat him like that’s just
08:26
like how I’m wired and it’s an
08:29
interesting is like I’ve gotten into you
08:32
because our business has been growing
08:34
and and you know i would say in our
08:38
market i don’t think of any businesses
08:40
that are there really bigger than us
08:43
right now outside of a couple companies
08:46
that you know taking on venture
08:48
capitalists i got millions of dollars
08:49
dumped into him which is you know the
08:51
equivalent of steroids like honestly in
08:53
sports that’s cheating but in business
08:55
it’s like oh yeah someone gave us 14
08:56
million dollars now we can cheat like
08:58
it’s ridiculous so for me I’m look at
09:00
that might say I got these dudes who got
09:01
steroids they’re cheating by gotta
09:05
compete against and I’m very aware like
09:07
in my mind is very clear like the
09:09
company’s I’m going after and I’m it
09:11
shouldn’t be too hard for you guys could
09:12
follow me to know can we make fun of
09:13
them a lot but I’m aware of it I studied
09:15
like yo what they’re doing right with
09:16
doing wrong where the weaknesses are and
09:18
then we’re attacking them it’s an
09:19
interesting cuz like as I’ve been doing
09:22
that the kids at the playground who grew
09:24
up like in band class and they grew up
09:26
in drama in this skaters and I all these
09:28
other things like they’re not used to it
09:30
and those work eyes I got some competing
09:33
against you know and it’s interesting
09:34
because because on like they’ll handle
09:39
the heat well I got we got in a good for
09:43
me tips like this is this is a sport
09:45
like business is nothing but a sport for
09:46
me it’s like who do I need to beat and
09:48
we’re going we’re tacking we’re going to
09:49
beat them right well as what’s the point
09:51
of this whole thing like it’s I mean yes
09:53
we’re helping people and and like that
09:55
part is amazing on this journey but
09:57
there’s not like that’s who I need to
09:59
beat and what’s the point of it like
10:00
it’s hard for me otherwise right and so
10:03
anyway someone the I kind of ruffle
10:05
their feathers actually thought through
10:07
this podcast funny interestingly enough
10:09
but they messaged me and kind of told me
10:11
off because they didn’t like what I’m
10:13
doing because I’m aggressive because I’m
10:15
not playing like they’re used to playing
10:16
and what they told me is they said you
10:19
know my dad taught me never to burn
10:20
bridges and I didn’t send this back that
10:23
I wanted to uh huh that’s interesting my
10:25
dad taught me how to win
10:27
and that’s all that matters to me is
10:28
winning and okay I told that story this
10:32
out of it and people thought was pretty
10:34
everyone’s laughing but I was like no I
10:36
guess that’s how I feel like like I’m
10:40
very aware of who I’m going after and I
10:42
don’t publicly in fact dan uh sure she’s
10:45
making some videos force and and I was
10:48
showing the offer were creating there’s
10:50
one of the person who’s who’s had more
10:53
success in this Makka say their names
10:56
but there’s one person who’s had more
10:57
success than me in this field where this
11:01
book is and i was showing damn those
11:05
videos I was like that’s that’s my
11:07
compact that’s where I’m going against
11:09
that’s some competing is that’s we have
11:10
to be inside you guys are friends like
11:12
oh we are friends but like but doesn’t
11:14
matter gosh runs the people on the
11:15
wrestling mat but but when it comes to
11:18
the sport like I’d have to win like
11:20
going after them like I’m not sitting
11:22
around and trying to be nice like my
11:23
goal is to win like flat out and I wanna
11:25
make sure that everyone understands that
11:26
like like I was cool like during this
11:30
process i’m making friends all those
11:31
kind of things but this is sport from
11:33
being very clear cut this is a sport and
11:36
i had people aren’t competing against
11:38
and i’m going to win and it’s
11:39
interesting because these other people
11:42
aren’t used to that and they’re used to
11:43
that like they’ve never been under the
11:45
under the lights you know with with your
11:48
your shoes tied up and it’s you and them
11:50
no one else going ahead ahead and i am
11:52
i’m used to i love that derive off like
11:54
i need it i desire it like it i crave
11:56
for that and so it makes this game
11:59
interesting because the weight of you
12:01
were beating us right now is through the
12:03
most part venture capitalist like keep
12:04
steroids right and so it just drives me
12:07
more it’s like yes okay you’re gonna
12:09
cheat with steroids that’s fine i’m
12:10
still going to win i’m going to take you
12:11
down and we’re going to we’re we’re
12:13
gonna choke you out and when you turn
12:14
your back and get pinned and so that’s
12:17
how you business last one I want to
12:19
steal select all of you guys can’t allow
12:21
you guys out there where athletes like
12:22
you were the kids on the playground who
12:23
went through that and experienced it and
12:25
like that’s your drive thing is it’s not
12:27
you understand you step in the business
12:29
world bank that’s your planning its
12:30
you’re playing as athletes people who
12:32
that’s there like that’s their goal so
12:34
when I come it’s like when you come into
12:35
your business you look at your market
12:37
like you need be fully where like where
12:38
do you sit on the totem pole like are
12:40
you JV u bar
12:41
the first team second team we’re in the
12:42
state of you were in the country because
12:44
if you’re not aware of that then they
12:45
get its kind of it gets have you win if
12:48
you don’t know who you’re playing
12:49
against right somebody told me their day
12:52
said dr. the fat of it is said one thing
12:54
I discovered from being around you last
12:56
three days is how how where you are of
13:00
all the competitors in your market and I
13:03
was interesting cuz I am very very clear
13:06
like I know what they’re all doing i’m
13:07
watching them and and the things i like
13:10
we we use and things don’t we
13:12
counter-attack against them and you’ll
13:15
see more more about throughout this year
13:16
as we are aggressively going after our
13:19
competitors and and we’re going to
13:21
surpass them through raw talent and
13:24
skill instead of venture capitalists
13:26
cash like which is amazing you know I
13:29
wrestled kids they’re on steroids before
13:30
and it’s interesting to come out and big
13:32
muscles they huff and a puff and usually
13:36
the first 30 seconds to a minute they’re
13:38
really strong but I found but the big
13:39
dudes on steroids is when you choke them
13:41
and you snap their head down you block
13:44
the blood there’s carotid artery
13:47
internet if you squeezed that and you
13:48
block the blood their carotid artery
13:49
instantly within the second they go down
13:52
and their muscles become weak and they
13:53
come soft like jelly and the stronger
13:56
they were the weaker they become I said
13:59
not that you guys care about like when I
14:01
wrestled big people that was I I cannot
14:03
muscles person I can’t take them down so
14:06
I have to I have to get their head below
14:08
me just front headlock we’re going to
14:11
for a choke cut the blood off the brain
14:13
not long term for just for a second or
14:15
two since yet all your muscles lose
14:17
energy they stop you fall and then we
14:20
could tack and we win and it’s similar
14:23
so anyway that’s just there’s some lows
14:29
with the book The Art of War so they are
14:32
the war by russell brunson like that’s
14:33
that’s the strategy that’s how it works
14:35
I talk to you for in a podcast about how
14:37
you know when your opponent’s break like
14:38
like when you’re out there resting from
14:40
your pushing like you feel you
14:41
physically feel them break like they’re
14:45
they’re like their energy stops there
14:46
and posturing there’s a whole body they
14:48
stops and that’s when you tack harder
14:50
and faster and bigger and that’s how you
14:52
beat people that are bigger and stronger
14:53
than you
14:54
so that’s that’s what’s happening and
14:58
hope you guys are enjoying watching it
14:59
I’m having a so much fun competing and
15:01
I’m about you but I love seeing the
15:05
underdogs win I love seeing the dude who
15:07
who’s got better technique beat out the
15:10
guy on steroids every single time and
15:12
call my shot that’s the plan that’s
15:14
what’s happening and I hope for you guys
15:16
you the same thing become aware a few
15:18
competitors are and you have to be jerks
15:21
about it i’ll probably I’m probably too
15:23
jerky sometimes I apologize from that
15:24
for that in advance but but be aware of
15:27
it and understand that and run this like
15:30
a sport if you do that that’s how you’re
15:32
going to win because this playground
15:34
nobody cares nobody cares like oh we’re
15:38
you know I grew up in band i grew up in
15:39
drama i grew up in whatever like okay
15:42
well you’re still competing against the
15:43
athletes the athletes not a win they’re
15:45
going to win and so be very aware of
15:47
that going into it and when you’re
15:49
inside of it like start shifting your
15:51
mindset to understand that and it’ll
15:52
become fun it comes a game comes a sport
15:54
I always tell people like this is like a
15:56
like one of the greatest sport ever and
15:59
and it’s exciting so that’s what I got
16:04
for the night Scott said I’m done it’s
16:06
freezing cold out here me once that gets
16:07
get one and after those guys from Hakeem
16:11
I of the week house you guys seem they
16:12
cannot wait appreciate y’all and I will
16:14
talk to you soon
16:17
thanks so much for listening we hope you
16:19
enjoyed the behind-the-scenes look at
16:20
our photo hacking projects you can also
16:22
watch the funnel hacker online reality
16:24
show and watch us build and launch
16:26
funnels live at ww final hacker TV if
16:30
you’d like to come hang out with your
16:31
fellow photo hackers come join our
16:32
facebook group at ww project click
16:35
bundles com oh yeah and don’t forget you
16:37
can get a free mp3 player with first 257
16:40
episodes pre-loaded at marketing in your
16:43
car calm join us next time and remember
16:45
you’re just one funnel away from your
16:47
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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