310 - The Backwards Way To Launch A Bestseller Everytime

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone’s russell brunson
00:32
and welcome to marketing in your car and
00:33
guess what this week today I’m actually
00:35
in my car which is kind of awesome
00:39
because it’s been less of that lately
00:40
I’m backing out right now I’m driving
00:44
the Corvette that the one we showed
00:46
everyone we launched the dream car
00:48
contest and I’m about a probably we
00:49
catch away from getting rid of this
00:50
thing we give her the Corvette and my
00:52
Lexus now smash that back into with my
00:54
other car yes I’m a genius and I’m going
00:57
to be finally getting my dream cars but
00:59
happen my my whole life my dream cars
01:01
been a Jeep everyone’s a little ki would
01:03
want to cheap if somebody’s I’ve never
01:04
had one and I always had I came had a
01:06
Ferrari I’ve had Corvette always things
01:09
but I got any michaelis cars always
01:10
wanted to Jeep it’s all the guys the
01:12
officer making funny like did you really
01:13
cheap songs that expensive right hey
01:15
yeah like whitey autumn I can have a
01:17
Corvette now I like will get it i’m like
01:19
like i guess i could why don’t those do
01:22
that like seriously so I’m getting too
01:25
deep haha i’m downgrading the eye to
01:27
some people if i’m upgrading in my eyes
01:28
which is all it really matters what
01:30
helps that done so i’m very excited for
01:32
that but i had me officer now yesterday
01:35
was planning out all presentations the
01:36
offers getting order form process flow
01:40
speaker lag autistic it was yesterday
01:42
and today it’s working on presentations
01:46
like a Tuesday Wednesday Thursday see
01:48
all my presentation is done
01:50
and after that i’m a end to the event
01:56
looks like you were dying but i want to
01:59
talk about cuz i know that some people
02:00
have voiced concern and that my
02:02
presentations aren’t done an event is
02:04
happening and so I want to talk to you
02:05
at my dinner podcasts on a year ago
02:06
called the fine art of procrastination
02:08
which is worth listening to if this was
02:10
probably part two of that and it’s just
02:15
kind of understanding that most people
02:18
we spend so much time planning stuff and
02:22
there’s some laws it gets cameras
02:24
Pareto’s law or one of those dudes but
02:27
there’s a lot that basically like
02:28
however time you have you something done
02:31
that you will fill that time completely
02:34
out like it just it always happens so
02:36
like 50 * planning these things six
02:38
months ago and start working on
02:38
presentations I would still be not
02:40
getting them done to like right now
02:41
anyway so am I philosophy just like well
02:44
why not just get them done right now and
02:46
and it’s better other things out about
02:48
you have to do presentations like I’ve
02:51
had presentations by trade presentations
02:52
I doesn’t presentation a bunch of time
02:53
since work and then I don’t do a fright
02:55
six months I come back and I do it maybe
02:57
like I’ve done the presentation I know
02:58
like not somebody’s like my mind can’t
03:02
remember like the process and like some
03:04
of the stories and like all kinds like
03:05
it messes up where if I’m doing the
03:06
presentations like right before it
03:09
actually happens and I have a better
03:10
better recall and clarity of like what I
03:12
was doing or why was doing and how old
03:13
pieces together and all that kind of fun
03:16
stuff and so uh and in fact like the sad
03:22
events we did last week till one o’clock
03:24
like tonight before doing my
03:26
presentations but then and so I was all
03:28
nervous and all things what was nice
03:29
like gone through so many times like I
03:31
knew the process como trying to cover
03:32
when and why and how they all fit
03:34
together to my game it was all top of
03:35
mind I cries to get the fat event today
03:37
I would struggle cuz than a week since i
03:39
did it and I’d like oh wait no why did
03:40
you have that order and it would
03:41
probably be hard and so that’s what ever
03:44
reason why i like to wait till the end
03:46
because it gives me the ability click
03:47
have top of my mind like what i’m doing
03:50
and why I’m doing it in the order and
03:51
destruction all those kind of things so
03:53
anyway that’s kind of that’s kind of
03:55
what’s happening today so I’m giving you
03:57
guys all permission those leics
03:59
procrastinate but it comes back to
04:03
is having like a firm hard deadline like
04:07
I know but you guys but if I don’t have
04:08
like the deadline of this is when this
04:10
has to happen or out difference was
04:13
never gonna happen if I don’t have those
04:14
deadlines and nothing ever happens and
04:15
so like that’s why I was scared of
04:17
things like okay if that event happens
04:18
this day Fraulein starts to this day
04:20
like product launches this day roll out
04:23
of mp3 players to stay roll out of its I
04:25
settings hard deadlines and that way my
04:27
my my my my mind is not debility keep
04:32
pushing deadlines further further away
04:33
because like well if we don’t hit this
04:35
one we miss the next one the next one in
04:37
fact in our office I wasn’t bought this
04:38
huge calendar takes up an entire wall
04:41
for the whole year and what we do is
04:43
like basically blocking out almost like
04:46
every single week and mostly is every
04:48
days I ever sneak over the next 12
04:49
months and so I everything so tightly
04:52
fit in there that’s like okay here’s
04:53
also this happening and there’s no like
04:57
there’s no room for deviation like you
04:59
know I mean like say okay this is when
05:00
things are happening in and if I miss
05:02
something that ever took the rest of the
05:04
year off it looks like we have to get
05:05
things done and so that’s kind of how I
05:08
function is setting the hard deadlines
05:09
that are in movable and then back a
05:14
reverse engineering like to get that
05:16
done like when do I need to start the
05:17
core tasks and then starting those just
05:21
in time I don’t know took a class in
05:22
college it was like a project management
05:24
class and I did really bad on but the
05:27
teacher was awesome i remember there’s
05:28
my senior year last semester and anyway
05:32
I was like I I was either failing or I
05:35
was close to failing but probably closer
05:36
on a sailing side and I was like not
05:38
going to graduate if I didn’t class this
05:40
annoying class and my teacher super cool
05:43
we came to me and he’s after classes I
05:45
hey talk to you for a minute am I guys
05:46
like what like what are you doing like
05:48
what you’re like what are your plans
05:50
after you graduate I was like oh well
05:51
I’ve all aunts his business has full of
05:53
stuff online and doesn’t it I kind of
05:55
told me I got you have two employees and
05:56
I’m just going to keep drawing that he’s
05:58
like so you really don’t need this
05:59
engineering stuff right I’m Mike not
06:01
even a little bit he’s like alright cool
06:03
how about this i’ll give you see I’m
06:04
like yeah are you serious he’s like yep
06:07
I’m like dude I love you thank you and
06:09
so he gave me a see it was like the
06:11
greatest gift somebody forever given me
06:13
and I remember teachers name or anything
06:14
but if I receiving anybody
06:16
thank you for that seat but anyway I
06:18
didn’t learn something that class which
06:20
is why I deserve to see that I had
06:21
retention up to this day so in that
06:24
class he talked about probably a lot of
06:27
stuff okay i remember was constantly
06:28
like just-in-time production where
06:30
people get things done just in time and
06:32
I guess that is really weren’t beginning
06:34
you see I don’t even know what that
06:35
really means other than in my mind is
06:37
always like okay I’m gonna get things
06:38
just in time I’m not gonna try like have
06:40
things done a month or a week or six
06:42
months early because if I do again I’m
06:44
going to stress that I can be right
06:45
pushing in like elf I’ll waste so much
06:47
time so for me if I compress those
06:49
timelines i get 10 times of my stuff
06:51
done and sometimes things aren’t perfect
06:52
when I roll melt that’s okay because I
06:55
have time to perfect them over time I
06:58
don’t have time to overtime to like
07:00
launch it get it out the door because
07:02
then it’ll just never actually get get
07:05
done so for those you guys who get stuck
07:07
in that what they call analysis
07:10
paralysis it’s like in that mode of like
07:11
like trying to make things perfect
07:13
before you rolled out glad highly
07:15
recommend doing for you is finding a
07:16
business partner who just likes to sell
07:19
stuff there’s something magic got cells
07:21
people like me for example not that i’m
07:24
that cool but i love the self stuff and
07:27
I want supposed to fast before it’s even
07:28
ready in fact Steven Larson yesterday
07:31
was like you you create me sell all this
07:33
stuff before he ever create it and I was
07:34
like yes he’s like I can’t like you
07:36
think how do you like like what do you
07:39
do that I was like well because first
07:40
off is if I if I sell it only buys that
07:42
I want to create it and second off like
07:45
by the by me selling it like I say
07:47
things about what it’s going to be and
07:49
it in the iodine hold myself accountable
07:51
test my creative products gotta fulfill
07:53
on these different promises and so Fido
07:54
if I just love people create the problem
07:56
or create the product first I remember I
07:57
in my first one copyright needs to tell
07:59
me before you create a product buys
08:00
sells letter because otherwise your
08:02
earring back all my product doesn’t that
08:03
doesn’t that doesn’t do that it’s like
08:05
yourselves like it’s worse and worse and
08:06
worse and says instead write cells
08:07
letter first make all the problems you
08:08
want and sticky how can i make my
08:10
product fulfill these promises that’s a
08:12
better way to sell like the other way
08:14
around mike is backwards and doesn’t
08:16
does it really work and so the keys
08:18
going there and selling stop saying find
08:20
a good salesperson go and take it you
08:22
know i i’ve got by far the most amazing
08:25
partners on planet earth says click
08:26
funnels and we’ve joked about before
08:28
lake
08:29
it wasn’t for me like I want to sell
08:31
this you know they they would probably
08:32
still be programming it because there’s
08:34
so much they want to do it it’s you know
08:35
and probably know we got to sell it so
08:37
I’m sewing and then they’re developing
08:38
and we sold it in the first version of
08:40
clickfunnels guess what it wasn’t that
08:42
good and but it got better and then the
08:45
next version wasn’t quite as good they
08:46
got better and got that inky excuses
08:48
continual progression but the
08:49
progression is much easier to do we had
08:52
cashed in the bank from you selling the
08:53
thing right so that’s kind of the that’s
08:57
kind of the moral today story i think is
08:59
is yeah fine in this situation like if
09:04
you’re that person find somebody Justin
09:05
go and sell for you I was talking to
09:07
dean graziosi yesterday and he he was
09:11
into an infomercial so he he filmed
09:13
infomercial you know God of books had to
09:16
cover on it was blank pages inside and
09:18
did the whole infomercial in the book
09:19
they launched infomercial and solid the
09:21
numbers were the numbers came back
09:22
really really good said okay cool
09:24
numbers are good now I’m going to go
09:26
back and and actually write the books
09:30
for the next six months writing the book
09:31
and then infomercial new works when he
09:33
went retweet it and this time he brought
09:36
Larry King on the infomercial launcher
09:37
there did give the book still haven’t
09:39
finished bitch tested it refund Evans
09:40
who bought we just like to see the
09:42
numbers and now he’s getting ready to
09:43
finalize and what’s cool this is like
09:45
cool is huge honor for me so I did the
09:48
first version with are you keen they
09:49
want test it works good and then like a
09:52
month two months later I was out at the
09:54
100k meeting and if you have listened
09:55
episodes I think it’s 303 302 I shared
09:58
my presentation from the hundred K
10:00
meeting we’re talking about pitney
10:01
bridges and beliefs and story and all
10:04
that all that really cool stuff and Dean
10:07
is his events he was there he was like
10:08
this is awesome so and he messaged me
10:10
yesterday and said hey just he know
10:11
after thing he’s like I had some big AHA
10:14
so I forgot about I thinks I used to do
10:16
my old shows right I didn’t do cuz I’ve
10:19
actually hired Larry King zoom back out
10:20
here and we read some intro and I’m like
10:23
really a mic I see us we sent me the
10:24
link yesterday to the he sent me a link
10:27
to the infomercials I was watching it
10:29
right so I’m watching it in a minute to
10:31
20 he actually said the word epiphany
10:34
and I stood up clamhead like boy I was
10:38
using a pivot eBridge he actually said
10:39
the word epiphany and I was freaking out
10:41
and so excited and it was
10:43
saying so and then asked my mic came
10:44
down like so you know what winning your
10:47
schedule quit block out to do my
10:49
infomercial for my book and he was like
10:51
hey we could do it law and gave you a
10:54
date which is insane and it’s wasting
10:55
than I thought so I may have an extra
10:57
sticker simple mercial in my near future
11:00
so excited so we’ll see how I’ll keep
11:02
you guys and loop as that goes forward
11:04
but how cool would that be alright but
11:06
that said I’m going on side get some
11:07
PowerPoint presentations done appreciate
11:09
you all see most of you guys are fun
11:10
lacking live and remember you guys you
11:12
just one fun away thanks everybody
11:14
[Music]
11:15
thanks so much for listening we hope you
11:18
enjoyed the behind-the-scenes look at
11:19
our funnel hacking projects you can also
11:21
watch the funnel hacker online reality
11:23
show and watch us build and launch
11:24
funnels live at WWF LOL hacker TV if you
11:29
like to come hang out with your fellow
11:30
funnel hackers come join our facebook
11:31
group at ww project click funnels com oh
11:35
yeah and don’t forget you can get a free
11:36
mp3 player with first 257 episodes
11:40
preloaded and marketing in your car calm
11:42
join us next time and remember you’re
11:44
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.