311 - The Lost Art Of Choreographing Everything

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started what’s up everybody this is
00:32
Russell welcome to marketing your car I
00:34
hope you guys are doing fantastic
00:37
wherever you are listening in so today
00:41
well a couple things first off we are my
00:45
days away from karate live so much crazy
00:47
insanely cool amazing stuff is all
00:48
happening that I wish host I could share
00:51
all of the pieces i’m on am I waiting my
00:54
hair cut and I got like eight minutes
00:55
but I was the perfect time hang out yet
00:56
and I’m actually my car which is which
00:59
is a strange things that’s the name of
01:01
the product test and also a couple
01:04
people told me that I plugged my 22
01:07
episodes ago I talked about the support
01:09
we call business and talking about the
01:12
playground with the athletes and the
01:14
drama and the skater doll sings couple
01:17
said they were kind of offended by that
01:18
it mean it to be offensive I meant it to
01:20
be fact like I said at the beginning
01:22
there are things that I learned from
01:24
most guys it was awesome like the
01:26
collaboration like I wouldn’t have
01:28
collaborated well how did not have
01:30
learned that from those other groups I’m
01:31
just saying it to understand that when
01:33
you’re in a group with that like a
01:35
melting pot of a whole bunch of
01:36
different personalities but there are
01:38
people who are like me who are
01:40
aggressively competing and just being
01:42
aware of that and and hopefully to bring
01:44
some competition to you so if you’re
01:46
offended then that means that it’s time
01:49
to build some aggression instead of on
01:51
me do it on your competitors
01:53
Oh anyway I’ll leave that there let’s
01:56
see you so I starting to walk in
01:59
tennessee’s what’s happening cuz it’s
02:00
insane so this happening which means
02:02
were like creating order forms to print
02:04
and signs and bags and backpacks and
02:07
things and then presentations and
02:10
speakers slides and this I could it’s
02:13
crazy how many things go into this when
02:15
we have a great idea thanks to Crate
02:17
Llewellyn to do like Facebook live with
02:20
all the speakers before then get ready
02:21
excited and so we’ve been doing that
02:23
twice a day which has been so fun like
02:24
you so excited to come and hang out with
02:27
everybody which is cool and and then big
02:30
part of events so I’m bringing in as
02:32
well secret don’t tell everybody that’s
02:34
but I know if you guys knew this but we
02:36
actually make money at the events right
02:39
okay so there’s the big secret is out on
02:41
the pink elephant out of the room
02:43
alright so now that that’s out there
02:45
like the event like there’s a couple
02:48
folks wanted to get a read together to
02:50
build community and culture and this and
02:53
stuff like that number yeah that’s one
02:58
thing but another big thing obviously is
02:59
for us to make monies company and and so
03:01
that’s one of the benefits but there’s
03:03
like a fine line between having an event
03:06
that like when I first got started the
03:08
way that events were is you had you know
03:10
15 speakers every speakers up to 90
03:12
minutes of pitching something in apps
03:13
how the event was and people didn’t mine
03:15
for a while and then they started really
03:17
minding that people start going to
03:18
events I’m like now if I want people
03:19
come I avensis week it’s not like a
03:21
pitch faster than selling but saying
03:23
that we need itself how do you do in a
03:24
way where it’s cool it doesn’t distract
03:26
from it but but adds benefit and those
03:29
kind of things and so you know big big
03:32
big piece of this whole pie is like
03:35
choreographing the event and so be fun
03:38
to talk about event Corey choreography
03:41
for a long time dance there’s so many
03:43
cool things I think after the event
03:45
depending on what happens all cheer with
03:48
you guys some of the stuff that’s
03:49
actually happening because there’s the
03:53
surface level of what everyone will see
03:55
but there’s stuff happening
03:56
at a subconscious level that’s so cool I
03:59
wish I could share with you guys right
04:00
now but I want to do the surprise folks
04:02
are going to be there but you know but
04:04
their stuff happening that there’s
04:06
patterns i’m using in really interesting
04:08
ways that are very very very thought
04:11
through like he has watched who’s
04:13
speaking when how they’re speaking what
04:14
the topics are the length of time like
04:16
all those things are choreographed for a
04:18
purpose and it’s not just to you know no
04:23
put the speaker in here this day and
04:24
that kind of stuff like there’s there’s
04:25
a storyline that we’re telling through
04:27
the amount which is why I try to make
04:28
also engaging that people don’t you’re
04:30
not sending the hulls because I do they
04:31
miss the storyline that’s a very key
04:34
storyline this happening to our the
04:35
whole thing there’s yeah like even like
04:40
the pace of the speakers and where they
04:42
where they’re at a lot to do with it the
04:44
order of my presentations is very
04:46
specific those hints I’ll drop right now
04:49
and I’ll share tea has post-event maybe
04:51
if ya hopefully well anyway this is so
04:57
exciting and it’s really fun and so yeah
05:03
well should I get explain everything but
05:05
I mean everything from like how do you
05:06
how do you build rapport quickly with
05:08
the audience how do you build room and
05:09
get report the speakers and once the MC
05:11
ahead of time I got slow these faceless
05:13
lives is a big part of its report huge
05:15
and then how do you teach in a way that
05:17
that doesn’t just like overwhelm people
05:19
but like breaks epiphany bridges and
05:21
breaks belief patterns and help people
05:23
to to learn to grow and like have not
05:26
just like oh I learned some really cool
05:27
tactics like emotional shit that change
05:30
things
05:31
because that’s that’s the experience
05:32
we’re trying to deliver and there’s so
05:33
much that goes into that again it’s
05:37
being impactful is making an amazing
05:39
networking content like the leaf
05:41
transformation event then also that I
05:43
can said it’s for us to make money so
05:45
it’s kind of cool like how how things
05:47
will be we did and we’re making a couple
05:49
really special offers at the event that
05:51
aren’t available to the general public
05:53
for a long time but I will be available
05:55
to those who are there it’s gonna be
05:58
cool so I’m excited and so those who are
06:01
coming and watching the attention i
06:02
would say like if you buy stuff from me
06:04
like by slowly because because
06:06
everything everything that we’re doing
06:08
is thought through it’s not just like oh
06:10
wow you know it’s all very very well
06:13
thought through one kind of cool thing
06:15
like during a presentation at the
06:17
morning day to which has been our past
06:19
events girls called alike click palm
06:21
stays Union we shocked with all the
06:22
features stuff like that always kind of
06:24
it was a really good it also the lake
06:26
the energy on that session I was so
06:28
wrong it was like I wanted to get a job
06:31
anywhere he’s up there and like every
06:33
was crazy it was never quite been that
06:35
and so one of my could choreograph it to
06:38
get in a right way and I’m really proud
06:40
of what happenings like I started on
06:42
this presentation yesterday that’s where
06:44
hours ago and I spent the entire first
06:46
24 hours on two things one is
06:48
choreographing the presentation number
06:50
two is taking out the title in the
06:52
headline which is crazy I’m not gonna
06:56
share with you guys here because it’s
06:57
cool but like literally at ten o’clock
06:59
last night is when everybody else left
07:02
the office and I was trying to figure
07:04
out a name for the presentation because
07:05
I had a name initially and it’s just
07:07
like it’s good but it’s not great like
07:10
most people have done it wouldn’t find
07:12
him to use them have been fine by like I
07:13
need something that like that has enough
07:17
like emotional impact that makes you dig
07:20
what like what is that right and so I
07:23
literally SAT there going through books
07:26
and books and books of swype files
07:27
trying to find link a word
07:29
from 10 till 10 calling out to a 22 32
07:33
morisot for four and half hours and
07:35
didn’t find in the morning I woke up and
07:37
I’m stressed out my box everyone our
07:39
marketing group and I was like hey
07:40
everyone like this from my dilemma like
07:42
give me thought nervous to talk back and
07:44
then came back for the two or three
07:46
hours and finally like even actually
07:48
have you typically what about this I’m
07:49
like oh like angels from heaven sing
07:52
like that is it that’s the that’s the
07:53
ones I guess oh we’re freaking out we
07:55
got it next with the next and seven
07:58
hours trying to come up with a
07:59
sub-headline sex which is crazy because
08:02
like all my slides have to be done
08:03
tomorrow putting me in the booklet it’s
08:04
like I’m on this huge huge time crunch
08:06
but I still spent seven hours on the sub
08:07
headline and then we got it and it’s
08:10
perfect and it’s like it will cause the
08:12
emotional response number one but it’ll
08:14
cause like the belief pattern to shit in
08:16
people’s minds because I look at people
08:19
they’re succeeding with finals ones who
08:20
aren’t I demonstrating to comment club
08:22
members who are making on million
08:23
dollars and all those who aren’t like
08:24
it’s the least pattern one thing if I
08:27
can smash that belief pattern it’ll
08:30
still shift everything for them right
08:31
and that’s the key of this whole thing
08:33
and so like a so exciting this
08:35
presentation now so for now it’s five
08:37
o’clock and I’m get my hair cut and then
08:39
I got to go scouts nice on do scouts and
08:41
then after scouts then I’m coming back
08:45
in the office of nine from nine till
08:49
tonight i’ll be getting slides and so
08:51
have to get this presentation tonight
08:52
and there’s a lot that goes into that
08:54
because it’s again it it’s us showing
08:57
all the new features with in the context
09:01
of this presentation and the
09:02
choreographing of it and so anyway so
09:06
the things i want to share di saronno is
09:08
kind of vague today but i want you to
09:10
understand the concepts like
09:12
choreographing things right the perfect
09:14
webinar is a choreographed presentation
09:16
that does very specific things those
09:18
worst out of it last week saw in very
09:20
intense detail more than I’ve ever done
09:22
before like what I’m choreographing what
09:24
stories are where and why what belief
09:26
patterns supposed to break at each point
09:27
the expert singers book will go deep in
09:29
that is what was with choreographing of
09:30
the sales message same thing is
09:33
on this event like the choreographing of
09:36
it when I give presentations is the
09:38
choreographing of that like how do we
09:39
what are the what are the beliefs thing
09:41
they have in what order then how do we
09:43
structure the stuff to fit within that
09:45
and so I spend insane amounts of time I
09:47
said spent probably 12 actual thinking
09:52
time probably six six hours to get the
09:56
title of the presentation and then
09:58
another what did I say there eight hours
10:02
or so seven hours getting the subtitle
10:07
it which is insane i got to get five
10:09
hours ago the rest of slides none but
10:10
like that’s what much thought goes into
10:12
it sometimes so if you’re working on a
10:14
presentation or self which is something
10:15
like you spend 30 minutes on a
10:17
headlining I can’t get it on your
10:18
frustrate you walk away like know that
10:20
happens everybody happens to the best of
10:22
us for the ones when you get right
10:24
that’s the difference between again you
10:27
know for a five or six figure campaign
10:30
in the 78th figure campaign it’s getting
10:32
that right so don’t be afraid to put the
10:34
time and energy and effort into that
10:35
because it’s worth it in the end
10:36
hopefully be worth it from the attendees
10:38
you guys up let me know afterwards and
10:40
again I will share with you the actual
10:43
after the events done I’ll walk you guys
10:45
through the choreographing and what and
10:48
why and how it all work and what worked
10:49
what didn’t work so I feel I got today
10:51
I’m haircut place two minutes late I’m
10:53
gonna bounce thanks guys for everything
10:54
I can’t really get phone hacking live
10:56
those were going to be those who can’t
10:58
make it there please come next year like
11:00
I I don’t put out half a million dollars
11:02
or more you know in cash from my pocket
11:06
just for my health it’s to serve you
11:08
guys and so take advantage that’s worth
11:10
the thousand bucks in a couple grand for
11:13
tickets in hotels because i’m spending
11:15
you know 50 times that much on investing
11:18
in the you guys so make sure you invest
11:20
that back in yourself as well because we
11:22
do care and I do know that this stuff
11:24
works and it can change your life and so
11:25
if you’re on the fence thing about next
11:27
year if you’re going to come whatever
11:28
just remember you guys you were just one
11:29
funnel way and i can’t wait help you
11:32
implement and create that funnel all
11:33
right guys talk to you soon bye
11:34
everybody
11:37
thanks so much for listening we hope you
11:39
enjoyed the behind-the-scenes look at
11:40
our funnel acting projects you can also
11:42
watch the funnel hacker online reality
11:44
show and watch us build and launch
11:45
funnels live at WWF NL hacker TV if
11:50
you’d like to come hang out with your
11:51
fellow funnel hackers come join our
11:52
facebook group at ww project click
11:55
bundles com oh yeah and don’t forget you
11:57
can get a free mp3 player with first 257
12:00
episode pre-loaded at marketing in your
12:02
car calm join us next time and remember
12:05
you’re just one funnel away from your
12:07
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.