312 - Changing From Improvement Offer To New Opportunity

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this is Russell
00:32
welcome back to marketing your I say
00:34
it’s like marketing your closet so I
00:36
would do my car but tell you what things
00:39
are going so crazy right now it really
00:41
isn’t it it’s like you said yeah live in
00:45
an industrial over here and then they
00:47
are getting dressed in the closet so you
00:49
here we talk in here which help is okay
00:51
because I’m cool to share with you so
00:53
you can follow along for a long time or
00:56
if you will see a ton of the book it’s
00:58
not out but yes so he actually got the
01:00
the publisher we got back the the guts
01:04
of the book like to finalize design guts
01:06
we had to go through last night so dey
01:07
wuz up clear at the office of 33 I can
01:10
work through three cheers for my dad
01:11
last night and you’re at the whole thing
01:13
there’s like 10 or 11 little edits some
01:16
sometimes I can which means now we can
01:18
get the books printed which means we’re
01:19
gonna be able to always single time
01:20
which is insane so that’s all happening
01:24
which I’m excited about and in the books
01:27
I thought glottis earlier I was writing
01:28
on podcast those who are listening along
01:31
as we go talked about the foundation of
01:34
building a big massive movement or
01:36
culture there’s three things right
01:37
there’s a charismatic leader or
01:39
attractive character number one number
01:40
two there’s the future based cause and
01:42
then number three is a new opportunity
01:45
to talk about how like how you can’t
01:49
create improvement offers if you created
01:51
something that’s an improvement teachers
01:52
are better then you automatically disc
01:56
lewd ninety-eight percent of the world’s
01:57
population which makes it really hard to
01:59
sell so if you struggled selling it may
02:02
be a star improvement people do not want
02:04
improvement most the masses don’t they
02:06
want a new opportunity so you always
02:07
created opportunities so last night the
02:10
presentation was working on was to show
02:13
action ethics and if I ask 99% of people
02:16
who would ever have actually I said what
02:17
it is they say oh it’s an email
02:19
autoresponder right and so as I’m
02:22
working on presentation yes Sam I go if
02:23
I call this email autoresponder like
02:26
what leverage do I have their leverage
02:29
is to say that this is a better er a
02:33
better autoresponder and by saying
02:36
better is now an improvement offer which
02:39
means ninety-eight percent of the
02:40
world’s population will no longer care
02:42
about it including people my market the
02:44
only people care the two percent who are
02:45
actually looking for improvement and so
02:50
if I pitch that way like I going against
02:53
my own rules so because I try to
02:54
practice what I preach at all times in
02:56
all situations I spent the last almost
02:59
two days now trying to figure out how do
03:01
we position this presentation and in the
03:04
tool action etics as a new opportunity
03:08
because it is and we were forever we’re
03:11
trying to figure out the title of my
03:12
presentation and then the hook and the
03:14
angles ultra stuff and so it’s kind of
03:17
cool literally I spend I get told you
03:19
yesterday like eight hours going out of
03:21
headline in the title and steve larson
03:23
like had a burst of inspiration after
03:25
all this work didn’t I trying to figure
03:28
out and because i had like email funnel
03:30
secrets and had email funnels and i had
03:33
like all these things I was like yes
03:35
anyway he came up with this idea this
03:37
name which was followed funnels and like
03:40
I heard the the angels in heaven singing
03:43
like that is it that’s that’s it like
03:46
it’s not in cousin quick action is not
03:48
an email autoresponder like that’s it’s
03:50
like I give some if I was action i can
03:54
email responder I beat’em ups like if
03:56
they know I am so much more than that
03:59
but that’s how you classify them because
04:01
you’re trying to make it an improvement
04:03
I like you’re a better version of an
04:05
autoresponder which is true but it’s not
04:07
what it is it’s different it’s a new
04:09
opportunity it’s a follow-up water
04:10
responder all sorts of follow-up right
04:12
and so that’s where the hooker which are
04:14
looking in December who’s found out I
04:17
went to all of our front of bundles for
04:19
every one dollar and made in the front
04:20
end funnel made sixteen dollars and like
04:22
73 cents and like that in the follow-up
04:25
funnel
04:26
which is insane 16 to one more than that
04:30
and i saw that was a typo i thought that
04:32
we did the staff sponsored by 10 times
04:33
and no we made 16 times more from the
04:37
follow-up fun when we did any of the
04:38
front of funnels and which is crazy and
04:41
the front of funnels i think we we spent
04:45
80 like 85 thousand dollars in front of
04:47
funnels in May 96 with me like eleven
04:49
thousand dollars now is it and then yeah
04:53
anyway it’s crazy so so I’m going to
04:56
follow up funnels I’m sort of ID show
04:57
like do this presentation and showing
04:59
how this is not improving this is a new
05:01
opportunity how like autoresponders he
05:04
models like that’s an old dead I didn’t
05:06
constantly it’s from 1998 like the
05:08
future is follow-up funnels and action X
05:11
is the tool the only tool that can do
05:12
that because it’s legitimate a new
05:15
opportunity the blue ocean it’s always
05:17
things like there’s no other service
05:19
that can do action X does so people
05:22
compare like head has the email
05:23
autoresponder it’s like okay well recent
05:25
might have more features they be you
05:27
know from an email autoresponder
05:29
standpoint it may be a little bit better
05:31
ok and then erjins is an improvement
05:33
offer but that’s what we’re talking here
05:37
i’m going to hold an opportunity that
05:39
email is like 190 intense of the
05:41
equation it’s the rest of this stuff and
05:43
so I’ve actually been showing the
05:45
presentation everything like custom
05:46
comes in how actually acts like you can
05:49
do facebook follow up autoresponders
05:52
changing the pixels changing the track
05:54
of the images like based on what where
05:55
the final hitting I’m show you how you
05:57
can change the message based on who they
05:59
are as funnel ansley gent changes have
06:02
some they leave they can come back to
06:03
the sticky cook you can buy six months a
06:05
year five years ten years later nine
06:07
they had to put their credit card in
06:08
like there’s so few tamely cool things
06:10
that action X does it was not email
06:14
autoresponder it is a new opportunity is
06:16
the follow-up funnel and that’s magic so
06:20
I thought I should i because it was like
06:21
a big my god thought I was like going
06:23
crazy but you got everything is shown as
06:26
I feel to me I vowed to myself two days
06:28
ago i’m showing a better email
06:30
autoresponder like myself today I’m
06:33
crazy i’ve created a new opportunity and
06:34
it it is a that’s what action x is so
06:38
those guys are going to be at the phone
06:40
getting a live event day 2 which is what
06:43
wednesday morning i’ll be giving that
06:45
presentation and it’s been almost 48
06:47
hours straight on the stupid thing and
06:48
still not done so i’m going to right now
06:50
go finish it off and i actually more
06:52
presentations after that so well getting
06:54
down to the wire but what’s coming from
06:57
it is legitimately amazing i cannot let
06:59
shared you guys so that said I’m done
07:01
getting on the closet coming out of the
07:04
closet no not like that I’m literally
07:06
walking out a closet and it’s the
07:08
bathroom and I’m gonna go get my hair
07:10
done and head out because I got a call
07:12
with Caleb Maddox and Emily shy Jay I
07:17
was hearing around Emily Shay in 15
07:19
minutes so she watched Facebook lives
07:21
can check it out with faisal lives with
07:23
all those four speakers and telling our
07:24
stories and so much fun had so much
07:25
focus so far so coming out this and I’ll
07:28
see multi-asset so I’m hacking my thanks
07:30
everybody and pocket suit thanks so much
07:34
for listening we hope you enjoyed the
07:35
behind-the-scenes look at our funnel
07:37
hacking projects you can also watch the
07:39
funnel hacker online reality show and
07:41
watch its bills and launch funnels lives
07:42
at WWF LOL hacker TV if you like to come
07:47
hang out with your fellow funnel hackers
07:48
come join our facebook group at ww
07:50
project click funnels com oh yeah and
07:53
don’t forget you can get a free mp3
07:55
player with first 257 episodes
07:57
pre-loaded at marketing in your car calm
08:00
join us next time and remember you’re
08:01
just one funnel away from your dreams
08:06
you

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.