314 - Behind The Scenes Of Funnel Hacking Live 2017 (Part 1)

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everybody this russell
00:32
brunson or milk welcome you to marketing
00:33
in your car but today is actually
00:35
special episode because first off i’m
00:38
not my car i’m in the conference room
00:39
and second off i got some brand-new
00:41
little microphone that plugs into the
00:43
bottom my phone don’t ask me for ever
00:45
since i started podcast like what
00:47
microphone to use on your phone and i
00:48
was just telling my dish use of
00:50
microscope which is true until today
00:52
this is really cool thing it is i don’t
00:54
know the brand or the style i have no
00:56
idea but testing out so if it continues
00:58
to be good all i guess no but it’s so
01:00
cool plugs and bottom your iphone
01:01
there’s got this big huge thing on it
01:04
and i’m excited i’m trying it out so
01:06
hopefully this episode goes well and so
01:09
then all that he has no more about this
01:10
thinks is pretty it’s pretty awesome so
01:12
what I want to do is I wanted to give a
01:14
recap of funnel hacking live now note
01:16
1500 you guys were already there i
01:17
experienced it and went crazy with us
01:19
and everyone else he wasn’t i want to
01:21
kind of catch us up on what was
01:23
happening and why was amazing and why
01:25
you should be at next year’s event if
01:27
you missed this one for some insane
01:29
reason because no logical reason to miss
01:31
it only insane ones and so if you had an
01:32
insane reason i want to give you guys
01:35
some some cool kind of behind the scenes
01:37
what was happening so this year’s event
01:39
this is the third year we’ve done it
01:41
first year was in vegas about 600 people
01:43
come second year last year was in san
01:46
diego and we had I think 1300 people
01:48
come and it’s funny just like Simon
01:50
contract next year’s event before the
01:52
event because then you have to like
01:54
because if you go to sell tickets to the
01:56
event yet to know like here’s the venue
01:57
the dates in blah blah blah blah blah
01:58
right so last year where I could get to
02:01
make it a little bit bigger to 1500
02:02
people and then we end up selling out
02:04
three months early and so we probably
02:06
should them bigger so actually next
02:08
year’s event we’ve got in a little
02:09
bigger place
02:10
hoping that you know we’re able to fill
02:13
it now just you guys are fully aware
02:14
like nothing on earth stresses me out
02:17
more than events i’m stilling events
02:20
it’s like the hardest cell because
02:21
you’re not just selling like hey you
02:22
should come to an event because that’s
02:23
an easy sell hard cells like all the
02:25
other cells some that’s been making
02:27
their mind like okay I got asked for
02:28
work off I gotta talk to my spouse I got
02:29
to fly pay for flights camping for
02:31
hotels we gathered you all these other
02:32
things so it’s not just like a simple
02:34
cell like I want to but you know you
02:35
usually sell something you create desire
02:37
than people want it and then you sell it
02:38
this is harder cuz you might create
02:41
desire for it you slept to go and close
02:42
yourself on all the other logistics that
02:44
are our pain so events are scary in fact
02:47
the last time i did event before final
02:50
hacking live which I swore I would never
02:51
did an event after I think we sold like
02:53
three or four hundred tickets and we got
02:55
there only and it was like adding 100
02:57
all or ticket so I assume that like 100
03:00
our commitments enough to get people to
03:01
show up I was wrong we ended up having
03:03
only about 100 that showed up and it was
03:06
so embarrassing for me and I’m around
03:09
all these empty seat cause like I will
03:10
never do an event again in fast forward
03:12
a couple years about the time this
03:15
podcast was sorry I probably talked
03:16
about it there’s this new company we
03:18
were working on called rippln and they
03:21
did their initial kickoff man there’s
03:22
like 1200 people may end up getting like
03:24
1.5 million people who sign up over the
03:27
next 6 60 days or so and then there’s a
03:30
bent on the back side of it and and so I
03:32
thought there’s going to be like 30,000
03:34
people at this event like I was all
03:35
excited for it but at the time the
03:38
company had launched the actual thing
03:39
that we’d built the hype for and there’s
03:42
a la la semana man and the event I think
03:44
we have thousand tickets sold and I
03:46
showed up and we were getting ready to
03:48
open the doors were in the hallway
03:49
there’s one about 200 people out there
03:50
right oh crap so the guy Brian who ran
03:55
the company he was like oh crap like
03:56
those pool chairs out switched out there
03:58
right for the head pulled eight hundred
03:59
chairs out of the room and then made
04:02
this huge empty room and then 200 seats
04:04
in the front and we brought people in
04:05
and we just invent over three days and
04:06
it was like for me like I was
04:08
emotionally scarred I was like I don’t
04:10
know what’s happening that this is not a
04:11
good sign and then sure enough the
04:13
company crashed afterwards and yeah a
04:15
lot of wasted energy and time and money
04:17
on my side that did never materialize
04:19
but learned a lot of good lessons that’s
04:20
the point right anyway
04:24
because those experiences like I have I
04:26
had the sphere of events I never wanted
04:27
to do one and so in the first phone
04:29
hacking live after launch QuickBooks
04:31
I’ve got saying like we should do like
04:32
people started doing meet up so I’m like
04:33
like we should facilitate this and so we
04:36
decide to do the first one and weird
04:38
yourself six hundred seats and I was so
04:40
scared like like panicking about like
04:43
like what if we only sell 100 we have
04:45
room for 600 anyway so finally we did it
04:48
we launched it and we sold out now I
04:49
think we saw at like two weeks early so
04:51
wasn’t huge but we did and we did the
04:53
event and I remember even like the day
04:55
of the show I was had so much fear and
04:57
anxiety like what if people don’t show
04:59
up and remember even like before the
05:01
event started like hiding in the back
05:02
and like peeking through and I was like
05:04
oh good there’s like seeds are falling
05:06
thank heavens land and then I was able
05:09
that we did the event and it turned out
05:10
amazing and then last year same thing
05:12
with 1300 seats sold and I remember the
05:16
night before we had pre-registration we
05:18
won’t have like 200 people
05:19
pre-registered and I was like oh my gosh
05:21
nobody’s coming this is it like this is
05:23
my greatest fear recognized once again
05:25
and I’m freaking out and then it went
05:27
out there and the next morning come to a
05:30
registered land of having the entire
05:31
thing was filled all 13 under seats and
05:34
then we did to that it was awesome and
05:35
so this time i had the same thing and
05:37
that wasn’t i wasn’t quite as i had two
05:38
successful events now I wasn’t quite as
05:40
scared but I still you know still get
05:42
nervous so the event happened and you
05:44
know we this time we usually meant like
05:46
on a weekend but to get the hotel space
05:48
to everything we had to do it like I’m a
05:49
Tuesday Wednesday Thursday so we all
05:50
flew in sunday night which was nice we
05:52
got in there and had times kind of just
05:54
relaxing and Monday my wife I got up and
05:58
went shopping to go buy clothes and my
06:00
team was good my team is amazing they’re
06:03
stuffing binders and getting things
06:05
ready and just all kind of stuff so it’s
06:06
kind of nice like they’re taking care of
06:07
that and I was able to go and spend time
06:09
with Colette and just get ready for the
06:12
event and shop and get just kind of
06:13
mentally get prepared for this for this
06:15
thing and then that night we had a big
06:17
VIP dinner for our inner circle members
06:18
as well as our certified partners who
06:20
have actually finished certification a
06:22
big dinner with them and it was it was
06:23
really really cool a couple things this
06:26
will be kinda one of my teams of his
06:27
plug guests it’s interesting and I’m
06:31
gonna be vulnerable and let you guys
06:33
know of my fears and my things in hopes
06:35
not that you judge me like man Russell
06:37
really Russell’s of us I want you to be
06:39
like wow Russell can do it I can do it I
06:41
got some more of the the goal with this
06:44
but I I love being on stage I feel
06:47
comfortable in front of 1500 people
06:49
talking and like I feel really good
06:51
there I get really really scared
06:54
one-on-one or even in groups so even our
06:56
inner circle dinner like you know
06:58
there’s 150 or so people who maybe 200
07:00
people I came it was kind of smaller
07:02
thing but super times that anxiety being
07:04
in that room and talking to people and
07:06
you draw the event people come talking
07:08
one-on-one like I really struggle i feel
07:10
bad i had my coaching call with Tara
07:13
Williams this morning and we were kind
07:14
of talking about this and I just like
07:15
man I get it’s funny how come to I throw
07:17
up in front of stage how scared and
07:19
nervous awkward advil one on one and I
07:22
feel bad about I think lot of times like
07:26
for anyone who did have one on one
07:27
interaction I apologize i’m super
07:29
awkward because i don’t know why that
07:30
still nervous like I get really nervous
07:32
there and I struggle which is why I try
07:34
to hide as much like camp I know that
07:36
trying to be out there to take pictures
07:37
every one as well but just it’s really I
07:39
struggle with that part of it so anyway
07:42
so we did the dinner that night was
07:43
really fun and bart miller jugar inner
07:47
circle members whose transitioning into
07:49
becoming a fashion coordinator who he
07:51
designed all my clothes for the week and
07:52
he did it was same with Alex her
07:54
moseying a bunch of their inner circle
07:55
members so he was there had me dressed
07:57
up all nice and i was try to do so I’m
07:58
nervous quite wasn’t comfortable my
08:00
clothes completely and and then in this
08:02
room with people i admire I just didn’t
08:04
I want to make sure they had such a good
08:05
experience I just you know gets you
08:07
nervous least for me but was cool then
08:10
if I had a chance to get a little quick
08:11
speech and was just it was amazing
08:12
looking at that room and look in and I
08:14
knew most of the people in that room all
08:16
the inner circle members I know really
08:17
intimately and in other businesses and I
08:18
know often have done other spheres and
08:21
other hopes their desires their dreams
08:22
like their passion my all things I’m
08:26
aware of those things it was kind of
08:27
cool to look out there to realize and
08:29
look at those guys like man like the the
08:31
ripple effect I’m using that funny
08:33
because rippln that was our big pitch
08:34
there but the ripple effect of each of
08:36
these people it’s amazing I kind of
08:39
talked about I like like how cool it is
08:41
and for me and for us as a company like
08:43
that we gonna be a little piece in that
08:45
journey it’s like just for me like such
08:47
an honor and and I get a lot of credit
08:49
for things and it’s like no it’s not me
08:51
it’s you
08:51
like we provided a tool we provide some
08:54
training but it’s you guys taking that
08:55
that leap of faith to go and do it
08:57
because you know the tools and training
08:58
out there for everybody most people
09:00
don’t do it and the reason why is there
09:02
so much fear and anxiety and things that
09:03
happen and just seeing this room of
09:06
people who are doing the taking of leaps
09:07
and it was just it was awesome so now
09:09
the first night and then went to bed
09:11
that night and I could not sleep thank
09:13
you I really needed to excited slept but
09:15
you know much earlier and I was I’m
09:17
being about two or 230 before I find it
09:18
taps out and next day started and it was
09:20
insane we got there people were packed
09:22
Devon Brown who’s the best Embassy on
09:24
earth is emceeing it getting his energy
09:26
at every dancing was just so exciting
09:28
and then we brought two certified
09:30
partners on stage but I one could see
09:32
Ike here’s the people that are certified
09:33
here’s people higher if you need help
09:34
with funnels and if you’re not you know
09:36
if you want to become certified you want
09:37
this to be your career glass room from
09:38
our team because you could be certified
09:40
this could be your new shooting your new
09:41
career just like these guys then we had
09:43
most of our QuickBooks team come on
09:44
stage so everybody see like who was
09:45
actually actually behind the event and
09:48
then after that I had a chance to get up
09:50
and it was cool because these events are
09:53
always fun for me it’s like I gotta
09:55
share like what I’m thinking about
09:56
eating out at the time and judy stuff
09:59
i’ve shared the inner circle i’ve shared
10:00
some of the podcast butt’s never been
10:01
formally like presented and so this is
10:04
the first time at a chance to formally
10:05
present the first section of the dock of
10:08
the new expert secrets book which is
10:09
creating a mass movement and it was so
10:13
much fun like share that and like walk
10:15
through the models and show people that
10:16
and i think a lot of know i felt like it
10:19
was for a lot of people like just such a
10:21
new exciting thing to see and like
10:23
relies but hey we’re not just selling
10:24
things like you are creating a movement
10:27
what’s interesting a one one thing that
10:29
kind of made me sad about the event and
10:31
I know frustrated some people in initial
10:34
sales letter we had a little section
10:35
saying I was to talk about supplement
10:36
finals when I didn’t because just how
10:39
things shift as you start growing event
10:40
speakers and like something’s have to
10:42
get cut some things don’t just and that
10:44
was one that they got cut and someone
10:45
came up to me outdoors was like you know
10:46
I came off with moss Shelia because I
10:47
wanted to learn about supplement funnels
10:49
and I was like I’m like why not
10:50
specifically talked about supplement
10:51
funnels but this stuff is the same it
10:53
doesn’t matter we are building this
10:56
upland like the difference between like
10:58
the first time in funnel was all like a
10:59
media basting where we just like had a
11:01
really good fun when we drove traffic
11:02
but we didn’t build a culture we didn’t
11:04
build a following
11:05
so I you know it grew and then it went
11:07
away and and and it was kind of over and
11:10
I was like you know the new supplement
11:11
stuff we’re doing like like this
11:13
building a maximum is the same like all
11:16
these these principles were talking
11:17
about are the same as matter if you’re
11:18
selling supplement and arch I explained
11:19
to her and I don’t think she believed me
11:21
or I don’t know but she was frustrating
11:22
kind of walked away and I was like like
11:24
now this is the key to all business this
11:26
is the key to everything you’re doing is
11:27
this like it doesn’t matter what you’re
11:30
selling this is still like this is the
11:32
the foundation of how you position and
11:34
offer and how you treat your customers
11:36
and how you get them to buy over and
11:38
over and over again so I was excited to
11:39
finally share that it was just like so
11:41
cool I me to break and a fat and Todd
11:43
Brown came up and todd todd as I also
11:47
said you look at like who the two guys
11:48
out there in the market right now
11:49
teaching funnels the most it’s like me
11:51
and Todd right and Todd looks at Todd’s
11:53
um he’s a lot smarter than me like a lot
11:55
more analytical I think it’s stuff he
11:56
has a chance to hang out some amazing
11:58
marketers and so um I love his
12:00
perspectives he gave me in here talking
12:01
about the big idea and like how you had
12:03
he creates a big idea behind the
12:04
marketing campaigns to get people to buy
12:06
your thing and it was fun just to see
12:09
how he breaks things down how he looks
12:10
at things and it’s definitely different
12:12
than I look at things but I appreciate
12:14
it so much and like the way that he the
12:18
way he’d used things I respect him a lot
12:19
it was awesome having him up there kind
12:21
of sharing his perspective on that
12:23
because I think a lot of people are
12:24
getting good at building funnels but
12:25
they’re missing my first presentation
12:27
which is like creating the mass movement
12:28
and make the positioning of things and
12:30
that kind of stuff and and Todd there’s
12:31
like figuring out a big idea so that was
12:33
the next cool thing and people love that
12:36
definitely one broke to lunch which I
12:39
feel like that’s like eating it’s such a
12:40
waste of these events it’s like we’ve
12:41
got two hours in a block out for lunch
12:43
so if people don’t eat and I’m like but
12:45
like nobody needs that like we need to
12:46
bike sitting in a room like talking so
12:48
glad people eat because I think people
12:49
need that humans have to eat every once
12:52
in a while um but yeah went to lunch and
12:54
foremost these meals like we bought
12:56
lunches and dinners and so that most all
12:58
the stuffs I wanted I don’t want people
13:00
to leave and just kind of a nice touch I
13:02
think to help provide those four people
13:03
so we’ve said a lot of people somebody
13:05
him a fed people that lunch not but
13:07
whatever then if I came back and this is
13:09
where I had a chance to go into story
13:10
which is next next epiphany bridges
13:12
which I’ve shared a lot of pieces of
13:14
that with you but another cool thing for
13:16
me is diggin Smith who’s one of my
13:18
favorite people in the world one of my
13:20
mentors peers friends whatever you want
13:23
to say I actually had him coming events
13:26
I wanted him to see a lot of the stuff
13:29
that I was talking about stuff I
13:30
initially learned from him and like
13:32
stuff that we talked about that inspired
13:33
ideas and maybe testings and try things
13:35
so I had him there it was cool because I
13:37
got to give this cool presentation on
13:39
story and I gotta give him credit for
13:41
being there in fact the expert secrets
13:43
book like is that most of it is
13:44
dedicated to him because it was the
13:47
foundation for so much of this this cool
13:49
thing that became so it’s fun for me to
13:51
have him in the room to hear that was a
13:52
little nervous honestly cuz I’m like you
13:54
know digging like I learned some of
13:56
these things from you but this is kind
13:57
of where I’ve taken it and it was fun to
13:59
kind of share that so I shared story and
14:01
epiphany bridges and how all those
14:03
things work together and talk about the
14:05
heroes two journeys and anyway all the
14:07
stuff is from that the expert senior
14:08
spoke which he has going to love and I
14:09
got done that was able to bring up
14:10
Brandon and Kevin Poulin who last year
14:13
they they were last year’s phone hacking
14:17
event and met them in person there
14:18
ivenna join inner circle and have a
14:20
chance to be around them and experience
14:22
them in their business over last year
14:24
and I and I wanted them to be the events
14:26
they spoke and talking about social
14:28
webinars and telling their story which
14:31
was just super cool if their whole thing
14:33
was like hashtag do whatever Russell
14:34
says and a hashtag I want to give her I
14:37
I think there any things like give us
14:39
all your money and he’ll turn into more
14:41
money or something which I appreciate
14:43
but it was cool to hear that whole story
14:45
and like I think what what Brandon
14:48
Kailyn outside of IQ and their crazy
14:50
talented as a whole anyway by showing
14:51
like when they were when they got in a
14:53
year ago or two years ago when I first
14:54
got started they didn’t have a ton of
14:55
money so they were going in and they
14:58
invested in the funnel hacks course with
15:00
Allison our course a lot of you has
15:01
already happened they said that we went
15:02
through when we we push play watch 30
15:04
secs deposit and would implement that we
15:06
push playing in for three weeks that
15:07
went through the entire course like 30
15:09
second chunks they heard it they stopped
15:10
the implemented it was funny as he told
15:12
me afterwards the bunch she became with
15:14
like what was the course you went
15:15
through rustling I don’t go to the same
15:16
thing the same way and he told them then
15:18
they’re like oh I will never occur year
15:19
and a half he’s like yeah the difference
15:21
is that they implemented it and so exact
15:23
the key is there the most amazing
15:24
implementers in the war
15:26
and just haven their presentation was
15:28
amazing they made a break and after that
15:30
then Jim Edwards came up my co-host with
15:32
funnel Friday’s calm and he gave us a
15:34
presentation on copy blocks which was
15:36
amazing I think that hopefully mostly
15:39
was like liberating to like showing like
15:40
wow this is I don’t be a creative writer
15:43
I understand how blocks working copy and
15:46
how funnel scripts works and all that
15:47
kind of stuff and Jim made it really fun
15:50
you did a great job you made the whole
15:54
session was really fun and exciting and
15:55
people loved it then when Jim got done
15:58
thence to McLaren came up and stew is
16:00
one of the greatest human beings
16:02
literally to be Birds on this earth I
16:04
don’t think strongly and outside just
16:06
amazing human being he came talk about
16:07
membership funnels which was awesome and
16:09
showing the pre-launch process and how
16:12
he launched you know his programs it was
16:14
cool seeing his pre launch now he
16:17
launches like ninety percent so I was
16:18
pretty launch stuff that most people
16:19
like me don’t even think about it was
16:22
like here’s the videos we launched head
16:23
of time on Facebook and YouTube they got
16:24
views and for Pierre removed to hear
16:25
showed the whole process which was cool
16:27
and from here we launched as funnel I
16:29
made I think it’s like 3.3 million
16:31
dollars and it was cool to show that
16:32
then afterwards I des chefs come up with
16:35
Todd and dylan and and we did a special
16:39
presentation about world p trade and we
16:41
talked about coming to kenya and we
16:43
showed a video of me in kenya from last
16:46
year and then this time we said look if
16:48
you guys want we’re gonna if you guys
16:50
will pay for a classroom you can
16:51
actually come to kenya and with us and
16:54
do a special mastermind and we had 11
16:55
spots that were open and that night we
16:57
sold all 11 those spots and and i think
17:02
we had seven right people on a waiting
17:03
list which is crazy plus raise much
17:05
money when all said and done by the last
17:07
day we had raised between the money it
17:10
was almost it was just shy of a quarter
17:12
million dollars in that we raised for
17:14
world tea trade from the event which was
17:16
insane like big what a quarter million
17:19
dollars will do in kenya is the
17:21
equivalent of tens of millions of
17:22
dollars here in America and there’s so
17:24
many people and kids and and communities
17:26
lives will be affected because of that
17:28
and as everyone was so grateful or
17:30
gracious and in giving which was awesome
17:32
and then after that we ran down and we
17:33
did a round tables which had bunch of
17:35
round tables and come and ask questions
17:36
and it went really well
17:38
a big buffet down there was eatin
17:40
partying asking questions was good I
17:42
think extra were to tweak that a little
17:43
bit though there’s some pros and cons
17:45
the pros was that everyone got at a
17:47
round table it was really really
17:48
powerful those who didn’t though they
17:49
were kind of like I think it was just it
17:51
was it was hard I don’t know if you
17:53
didn’t get microphones or something
17:54
happy will rotate from table table some
17:56
people like purchase a table and sit
17:57
there for the entire two or three hours
17:58
and other people couldn’t get in so
18:00
we’re gonna figure out how to make the
18:01
round tables a little better but i think
18:02
it was it was really cool for everyone
18:03
to have a chance to come out and just
18:05
talk directly to all the speakers minor
18:07
circle members and things like that it
18:08
was it was awesome that was day number
18:11
one and then I slept really good tonight
18:13
which is awesome thanks so much for
18:17
listening we hope you enjoyed the
18:18
behind-the-scenes look at our funnel
18:19
hacking projects you can also watch the
18:22
funnel hacker online reality show and
18:23
watch us build and launch funnels live
18:25
at WWF LOL hacker TV if you’d like to
18:29
come hang out with your fellow funnel
18:30
hackers come join our facebook group at
18:32
ww project click funnels com oh yeah and
18:35
don’t forget you can get a free mp3
18:37
player with first 257 episode pre-loaded
18:41
at marketing in your car calm join us
18:43
next time and remember you’re just one
18:45
funnel away from your dreams

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