317 - Perfectionism Will Stop Your Service

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started good morning everybody it’s
00:32
Monday all these for me who knows when
00:35
you listen to this but it’s not monday
00:37
and tree like a monday so it’s gonna be
00:38
amazing today i am actually on my way to
00:41
go record the last half of the expert
00:44
secrets book for audiobook format and
00:48
it’s interesting I don’t have any has
00:52
never done it before but I remember the
00:54
da computer spoke was done we’re
00:55
planning to launch its happening awesome
00:57
like the week before as I wait a minute
00:59
what if we made an order form bump it
01:01
was the audiobook that’d be the coolest
01:02
thing in the world and so then I was
01:03
like well how do you make an audiobook
01:04
so I start trying to record myself and
01:06
that did not work so I’m like static
01:08
recording studios to do this kind of
01:09
thing so search around their student
01:11
Boise who has a recording studio for
01:13
bands but I don’t think that we’re an
01:16
era but band’s record a lot of stuff
01:18
anymore whatever so I when I hired him
01:21
to do with the book and it was awesome
01:22
kind of well turned out awesome so she’s
01:25
got the audiobook version but a couple
01:28
of things because i forgot the mental
01:30
turmoil m’sieu the problem is lisa
01:33
normally people will spend like a week
01:34
recording audio book but I dad doing on
01:36
one day cuz i was you know huge time
01:38
crunch and so yeah so I started trying
01:42
to do the whole book in a day which had
01:44
a lot of pain associated with it because
01:46
it just took so long and it was tiring
01:50
it was trying to like keep my energy
01:51
level up then want people listening in
01:53
my each chapter getting tireder and
01:54
tireder with me love like doing all
01:57
sorts of stuff to keep me awake and
01:58
alert which was really hard and just it
02:00
was on so there’s a lot of pain assoc
02:03
with that first book and the other thing
02:04
that is interesting like first half of
02:08
the dot-com seekers book is written kind
02:09
of like
02:10
or so it sounds really well then last
02:11
last half it’s like examples and then
02:14
like things that I don’t know don’t make
02:17
sense of an audiobook really so I
02:19
recorded them i remember as i’ve been
02:21
doing that whole thing like it made me
02:22
really self-conscious the book because I
02:24
just like colleague these don’t sound
02:25
awesome I first half the book sounded
02:27
cool but these parts like me telling the
02:29
script or plugging an example than just
02:31
like it doesn’t work unless you’re
02:33
reading it so much so I did it but
02:36
what’s interesting is I when it was done
02:38
I was all and I forgot about this tell
02:42
just on Friday when I started recording
02:43
this version but like I forgot help
02:46
self-conscious late he came with a book
02:47
while I was recording the audio book
02:48
version make it was just weird mine
02:50
thing we’re just like this book is not
02:51
very good because I don’t think it’s
02:53
cute that good as an audiobook like
02:54
anyway but because I like I never asked
02:57
that was last time I read the book as I
02:58
record the audio book I was like I kind
03:00
of put on the shelf and I never could
03:01
then we launched it literally a week
03:04
later and we sold I think last we
03:06
checked was like seventy nine thousand
03:08
copies so it in close 200,000 copies
03:10
which is awesome and I’ve had insane
03:12
amounts people tell me that the book
03:14
change their life it changes perspective
03:15
on things that helped me finally
03:16
understand marketing and sales and
03:18
funnels and like it did its job and and
03:20
I’m really proud of it i really really
03:22
proud of it and what’s funny is i know
03:25
that as we’re approaching our next book
03:27
launch or some things i wanted to clean
03:28
up in the book and most of them are
03:30
things that I remember came to my head
03:32
during the audiobook version things that
03:33
bugged me back then and so last week
03:36
when I was fine Arizona on was a
03:38
Wednesday I got a little book out I was
03:41
highlighting on several want to change
03:42
and as I was reading on Mike man this
03:43
book precious days about your book
03:45
summary yeah humble but I think good
03:47
plot this book is really good like I was
03:49
really pretty I was just really proud of
03:51
it even those things I want to change
03:52
and tweak whatever brushes I was really
03:54
proud of it and and i forgot that
03:55
effective man i haven’t read the small
03:58
time I got forgot about it and and then
04:01
fridays i wanted to read the expert
04:03
secrets book i started getting this mmm
04:06
sitting the exact same chairs excimer
04:07
exact same everything’s a dot-com fakers
04:09
book and the first part of the book
04:10
similar reads like a story and so like
04:12
it I was liking it but then I got the
04:14
parts that are similar it works like I’m
04:17
taking the power points 5 i’m plugging
04:18
in all the stuff right i’m plugging it
04:21
in it’s like it
04:22
read good as an audiobook that way and
04:24
so I started becoming more more
04:25
self-conscious as i was reading it i
04:27
spent probably i think six or seven
04:29
hours in the studio recording the book
04:31
and by the end but I left like I was a
04:35
wreck like my whole brain was just like
04:38
like second-guessing the book and is it
04:40
any good maybe it’s not any good and
04:42
like or don’t like this because it
04:44
doesn’t like doesn’t make sense this way
04:45
and also like as I sitting at home I was
04:48
like laying there that’s my think my
04:51
wife’s gone to bed and he was watching
04:52
shark tank or something cuz I think I
04:53
hopped up on enough caffeine to keep me
04:55
a sense of energy to read the book that
04:57
I was like I didn’t I couldn’t fall
04:58
asleep i’m sitting there and stressing
05:00
out and then I was just like I kind of
05:04
remember this for my two and a half
05:06
years ago idea updated with the dot-com
05:07
speakers book and i remember how much i
05:09
second-guessed the book i didn’t want to
05:10
sell after we finish the audiobook but
05:13
we did anyway because like i can’t do
05:14
any outside to put it out there and
05:15
exponential the same way to ask for
05:17
seekers book and this time luckily i
05:19
broke up into two days otherwise it
05:20
wouldn’t even worse than us i’m going
05:22
back right now to do the last I got
05:23
sixty percent of it done on friday on
05:26
his last 40 today but just funny how
05:30
much you second-guess yourself when I
05:31
started thinking about all the products
05:34
I’ve created in last 14 years and the
05:37
interesting things I’ve never gone back
05:39
and watched any of the products ever and
05:42
I think that the problem that some of us
05:44
have is that we do like you put your
05:48
heart in your soul into something and
05:49
when you’re creating it like you know
05:51
what’s right I guys we’re working on the
05:53
book I like I know this is ryan know
05:55
like like I so right about that as i
05:58
went back and you know for the book vs
06:00
me on to an audiobook like sharks
06:02
second-guessing all these things because
06:03
you’re i didn’t say that i should say
06:04
this way should have you know like so
06:06
much just of floods into your mind that
06:08
you know it wasn’t the fact that it’s
06:11
being published as being printed like
06:12
launch dates happening like all these
06:14
things I probably just pull the plug
06:15
back you know what screw it I say hey
06:17
this book weird like just running away
06:19
by luckily the wheels are in motion just
06:21
like the dot-com stickers book and I
06:22
couldn’t do anything about like the doc
06:24
I’m to use book I was getting worried
06:25
Ferrari like there was no oh if dander
06:28
buds like this was happening whether I
06:30
like it or not you know
06:31
and sending out with this and I’m
06:33
grateful for that because I think that a
06:35
lot of us the problem is like you record
06:36
something that you actually listened to
06:38
it and then you second-guess yourself
06:39
and you cancel this thing that could
06:40
have been life-changing for somebody
06:42
else and so I would recommend for a lot
06:44
of you guys first off you’re adding your
06:46
own videos your audio I bet that’s hard
06:49
like I luckily have no skills or talents
06:51
what am I able to do that but if I could
06:53
like I can imagine how I would be
06:55
stressing out and trying to cut every
06:56
cop and every hiccup and every
06:57
everything and I be trying to get
07:00
perfect where’s the perfection about
07:02
oftentimes what kills the project or
07:04
what takes the soul out of it you know
07:07
marketing your car you have heard me
07:10
sneeze you hear me able to kill
07:11
squirrels you perfect like I didn’t got
07:13
pulled over once or at least almost
07:15
pulled over multiple times but like that
07:18
that um that rawness of it is what makes
07:22
it intriguing and sometimes we try to
07:24
perfect it so much that that it loses i
07:27
remember the first i was listen to GA
07:30
mmm course back in the daimons first
07:31
time I ever heard of brian tracy and i
07:33
listened this presentation of him on
07:34
stage and I was like dude this guy’s
07:36
captivating and like everything was
07:38
amazing about it so I was like I want to
07:40
learn everything brian tracy so online
07:42
with the ebay and about every brian
07:43
tracy course known to man first when i
07:45
plug in and it’s brian in the studio
07:47
reading a book and I was like grew like
07:50
I was to provide an hour I was like this
07:51
is horrible and I just turned it off and
07:53
never listened to brian tracy sentence
07:54
which is sad because like the first
07:55
experience with them live for the people
07:57
or their flaws and things in like it was
08:00
amazing in fact it’s interesting leo
08:01
everyone like obsessed with audio books
08:03
i like audio books but it’s looking like
08:06
what I listen to you like this morning
08:07
when I was working out was how this into
08:09
audio book I listened to a course to Dan
08:11
Kennedy on stage because like there’s
08:12
something doesn’t know like I like
08:14
people’s energy on stage much better
08:16
than their energy reading a book in a
08:19
studio typically that’s what I’ve tried
08:20
to keep fact that’s one big reason why I
08:22
read my own audio book as opposed to
08:24
everyone else was like don’t region
08:25
audiobook hire someone to do it for you
08:27
because pain I’m going through now but I
08:29
was like yeah then you got some dude
08:31
reading a book to you like this is what
08:33
I’m doing I’m able to use my own voice
08:34
inflections
08:35
talk to I would speak to somebody
08:36
personally you know I can have more fun
08:38
with it but there’s something about live
08:41
so I have to say reason why I’m sharing
08:45
any the Southwest fact that I think
08:46
sharing my my mental like battle have
08:50
myself over my own content is the same
08:52
thing all of you guys are dealing with
08:53
right and and I would just recommend to
08:56
if I was mostly like don’t ever go watch
08:59
your course after you do it like lets
09:01
people speak because you mean so please
09:03
for me like I’m so critical myself like
09:05
I would hate everything like i was i
09:07
literally go back to every podcast I
09:09
would I would I would end it out every
09:12
stutter which I just a dream right there
09:13
to row I would edit out every top it
09:15
means of everything and then it would
09:16
pick up this perfect thing you guys
09:18
would connect with and so I just think
09:21
it’s important to pull yourself out of
09:22
the editing of the content if you are
09:24
the content creator because I think
09:26
sometimes because of our perfectionism
09:28
that we like and we expect of our own
09:31
stuff it will actually keep you from
09:33
creating what will give people the last
09:35
change they need so I hope to help
09:38
somebody who’s stuck in that that part
09:40
of it right now like I was that happen
09:43
in him often and that said I’m going to
09:46
wrap this for a couple reasons one
09:48
coming into thought number two I back
09:49
here in a freeway and I have no idea
09:51
exactly where I’m going I’m really bad
09:52
at directions like I turn GPS on my
09:54
phone and should start thought episode
09:57
with GPS Omnius could have heard it
09:58
saying every two minutes like turn left
10:00
here in one quarter mile turn right but
10:03
uh anyway heading yet so he has missed
10:05
it up it’s great are having to bounce
10:08
appreciate you guys all have an amazing
10:10
day and don’t be perfection don’t try
10:13
perfectly your content just create stuff
10:15
and put it out there because I think of
10:17
perfectionism is the number one thing
10:18
that will kill your ability to change
10:20
your your customers life so that said
10:22
preashea analfucking
10:25
thanks so much for listening we hope you
10:28
enjoyed the behind-the-scenes look at
10:29
our photo hacking projects you can also
10:31
watch the funnel hacker online reality
10:33
show and watch this build and launch
10:34
funnels live at WWF NL hacker TV if you
10:39
like to come hang out with your fellow
10:40
funnel hackers come join our facebook
10:41
group at ww project click funnels com oh
10:45
yeah and don’t forget you can get a free
10:46
mp3 player with first 257 episode
10:50
pre-loaded and marketing in your car
10:51
calm join us next time and remember
10:53
you’re just one funnel away from your
10:56
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.