319 - The #2 Way To Grow A Business - Ascension

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you’re now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started good morning everybody says
00:32
Russell and guess what it is today’s my
00:35
birthday I’m gonna old man and
00:37
everyone’s like take a day to yourself
00:39
and I will be but first look at his
00:41
birthday if you can’t use it as a way to
00:43
sell a whole bunch of stuff right come
00:44
on now so I’m in the office next to ours
00:47
because we’ve got a cool promotion
00:48
happening and I want to explain the what
00:51
and why do you guys see you can see
00:53
what’s happening behind scenes alright
00:55
so I start this let’s see so when I was
01:00
first learning marketing and all this
01:02
exciting pneus and almost 14 years ago
01:04
now and it’s fun as I was learning all
01:07
these things i thought they’re so cool
01:09
that not how to use them and now it’s
01:10
like I have this cool chance start using
01:11
everything so Jay Bram said is only
01:13
three ways to grow business wait number
01:15
one get more customers way number two
01:16
gives customers to buy more when number
01:19
three get those customers to buy more
01:20
often right so for me the first light to
01:24
tears my business was all about number
01:26
one and get more customers and it still
01:28
is i’m not not trying to get more
01:29
customers in fact i’m trying get a lot
01:31
more customers but the primary focus of
01:34
our business for a long time was was way
01:36
number one get more customers right and
01:38
so now as we’re moving into my to next
01:42
year’s to move on three one of our big
01:45
conscious decisions is like okay
01:46
everything’s working well we’re still
01:48
getting along with customers like that
01:50
but that’s under control like it’s
01:51
working it’s growing so the way number
01:54
two now is to get these customers to buy
01:57
more right so more customers giving to
02:00
buy more than going to buy more often
02:02
those are
02:03
those are the three ways and so um oh
02:07
I’m driving to my office and the school
02:11
bus is coming all these kids right out
02:12
to the street all right sorry it’s going
02:15
to make sure I don’t hit any little kid
02:16
oh they’re so cute all right so that’s
02:21
our focus and so for us it’s like well
02:23
how to get our customers to spend more
02:25
on everything we’re doing obviously more
02:27
Austin’s that’s creating more courses
02:28
and products and things to get into by
02:29
more often so it’s always kind of a mix
02:31
as well it’s not the course thing right
02:33
now the core thing is number two you’re
02:34
getting them to spend more and so for us
02:38
it’s all about ascension now right and
02:39
so for those guys were at fun hiking
02:41
live you saw when I did the final
02:43
presentation what was the strategy
02:45
behind that do you think outside of just
02:47
it was really fun and we got to make fun
02:49
of infusion soft and our confusion soft
02:51
and low key pages and we got it you know
02:53
takes the swings with a dictator to try
02:54
to topple a dictator I can talked about
02:56
yesterday which was really fun but the
02:58
more the main thing was we’re trying to
03:01
rush lot of things watch the
03:02
presentation there a lot of subtle
03:04
importance one is to cause a seed of
03:07
doubt in any other system besides ours
03:09
number two is to show people email
03:11
autoresponders are the tasks and the new
03:13
opportunities follow up the funnel to
03:16
show them that we are the only people
03:17
who control the funnels therefore all
03:18
the stuff that we’re doing an action X
03:19
what only come today can do that we’re
03:22
trying to do how much things but one
03:24
also had done the real major goal of
03:27
that entire presentation was to get
03:29
people to start spending more to ascend
03:31
to move from our 97 dollar month plan to
03:33
our 290 m element plan as you looked at
03:36
the last two naf years nice of element
03:37
transmits way more money just because
03:39
the volume of people i think we’re
03:41
33,000 active members would pass this
03:44
week and so the majority of them
03:46
obviously are paying 97 type things
03:48
about ten percent or as that 297 dollar
03:51
level and so the goal is like getting
03:54
that ten percent to 20 then 20 to 30 and
03:57
like getting people to spend more right
03:58
jab ram 101 you know rule number two get
04:02
them to spend more and so that’s this
04:04
whole presentation is about so we did it
04:06
at the salon key lives i think most of
04:08
us who are there sought and then went
04:09
crazy we made a special offer for
04:11
everyone who went all-in thank you go
04:13
and they can upgrade and when they do
04:15
they got shirt says we are not
04:16
fusion soft they got stickers said but
04:18
funnels I got temporary tattoos they got
04:20
funnel hacker stickers and they got 15
04:22
follow funnels share funnels into
04:24
account like a really good offer it then
04:26
all they do is upgrade it was cool is
04:28
that we did it on their phones we had
04:29
someone at the very beginner and hold
04:31
their phone interlocking there quick
04:32
phones account on the phone and then
04:34
when they got to the end pitcher so hope
04:36
before we get and go to I’m all-in calm
04:38
on your phone my garmin com and then
04:40
what happens is there’s a button that
04:42
says click here see if you’re all and
04:44
they click there and if they’re not all
04:46
on the side picture mccauley kokum
04:47
kokand almost phone slap his face a ha
04:49
you’re not in click here to upgrade and
04:51
they click about upgrade an automatic
04:53
upgrading from ninety seven dollars a
04:54
month or two 97 they were all in the
04:56
ticket a saying congratulations roll in
04:58
and then here’s know what’s really cool
04:59
stuff and so excuse me that was that was
05:03
basically the offer and we got the
05:06
majority of the room to go all in and to
05:08
upgrade and to become full members of
05:11
our culture right and it was awesome and
05:14
so today for my birthday we’re doing is
05:17
we’re streaming that live for the entire
05:18
world that presentation when i try to
05:20
get everybody to go all in in fact this
05:22
month even without even without this
05:26
promotion i think this month will be the
05:28
first month or two hundred seven on
05:29
month members are worth more to us in
05:31
the ninety seven dollar month and it
05:33
still says fraction percentage but
05:34
though each members were three times as
05:37
much to us excuse me I think maybe
05:41
itself is from 0 anyway we’re create
05:42
we’re getting close to crossing that
05:44
which is the which is you know one of
05:46
our big goals obviously and so today
05:48
we’re doing is we schedule a facebook
05:50
live on my birthday starting in team 25
05:54
minutes from right now and beckham in
05:56
the office in different car tony is just
05:58
from getting excited go in there and get
05:59
I’ll kicked off basically when promoting
06:01
Facebook live lets you schedule events
06:03
now so you schedule and you promote and
06:05
people can go and they can subscribe to
06:06
the event and I don’t exactly what
06:08
happens i’m assuming that facebook like
06:10
text you or they sort of message or
06:12
something and that you know what it’s
06:13
going live i hope so that’s kind of plan
06:15
so we promote it hard yesterday i did
06:17
facebook by pushing the pre facebook
06:19
live it’s an email like everything
06:21
trying to get people to subscribe well
06:24
he doesn’t show him people subscribed
06:25
unfortunately but anyway we’ll figure
06:27
that out and then i’m going live and
06:29
then what’s gonna happen
06:30
the first team we’re using on he’s
06:32
called OBS is some new facebook live
06:34
software so basically well the cameron
06:36
i’ll be talking for 10 to 15 minutes
06:38
first and then click Play and will play
06:40
the actual video from the live event so
06:41
it’ll get the home energy in motion
06:43
everything of us on stage and then then
06:45
I’ll come back on and make a special
06:46
offer and put push everyone to to go all
06:50
in in fact you listen to my goal and go
06:52
to I am calm it’s not a cool domain
06:55
names we’re gonna pay a pretty penny for
06:56
but I’m all-in calm which is pretty cool
06:58
and then and then everyone can i send an
07:01
upgrade but i recommend watching the
07:02
fall of the funnels presentation in fact
07:03
if you want to see the presentation i
07:05
also posted on follow-up funnels com
07:07
does he can go there and you can
07:09
actually watch it if you you know if you
07:10
missed this you want to watch it in the
07:11
future wash presentation you’ll see how
07:13
i did it you see all the subtleties what
07:15
I didn’t why I did how we’re we’re
07:17
trying to create an us versus them how
07:19
are getting people to one.inc to upgrade
07:23
we’re causing seated doubts in all other
07:25
options beside us we’re showing again
07:29
its not an improvement offer like notice
07:32
how he structures not improvement it’s
07:33
all about a new opportunity maybe
07:35
there’s a lot of cool things we’ve been
07:37
really proud of the presentation and I
07:38
think that even if you don’t go all in
07:39
which should be insane not to but any of
07:41
you don’t do you learn a lot from
07:42
watching the presentation and seeing
07:43
what’s possible so that’s the game
07:45
planning i’ma go in there I’m gonna test
07:47
it out and hopefully we get half our
07:48
members to go all in today in to ascend
07:50
up and I’m excited to be a lot of fun
07:52
and that’s all I got so appreciate you
07:55
guys and I’m going to jump in here and
07:58
go live forever Say Never I’m done my
08:01
wife and I are going on a hot day and
08:02
I’m done for the rest of the day and
08:04
then we’re picking my kids in school
08:05
when we go goof off me some junk food
08:06
and it’s going to be amazing and then I
08:08
got any scouts tonight Oh Scout leader
08:11
anyway it looks really fun so that’s my
08:13
plan today all you guys have a good so
08:16
bring my birthday fun come come hang out
08:18
with us come watch our stuff and we’ll
08:19
talk to you login to my right
08:22
thanks so much for listening we hope you
08:25
enjoyed the behind-the-scenes look at
08:26
our photo hacking projects you can also
08:28
watch the funnel hacker online reality
08:30
show and watch its bills and launch
08:31
funnels live at WWF LOL hacker TV if you
08:36
like to come hang out with your fellow
08:37
funnel hackers come join our facebook
08:38
group at ww project click funnels com oh
08:41
yeah and don’t forget you can get a free
08:43
mp3 player with first 257 episodes
08:46
pre-loaded at marketing in your car calm
08:49
join us next time and remember you’re
08:51
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.