327 - The Big Secret: Personal Risk

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started good morning everybody welcome
00:32
back to marking your car is the rainy
00:35
rainy day here in boise it’s like a
00:36
monsoon outside which is kind of fun but
00:38
it’s still spring breaks I’m gonna go
00:40
get some stuff done ouch next three
00:43
hours and then I am coming back go
00:45
roller skating with kids and I kid
00:47
deservin roller skating force it’s gonna
00:48
be kind of a big deal and really hard
00:52
sure but early flood so uh all right so
00:56
much yesterday this is kind of a cool
00:59
interesting thing I had my call with
01:02
Tara a couple days ago and they were
01:04
talking about some of things make people
01:05
successful and successful and there’s a
01:08
lot that goes into but one of the things
01:10
is like really kind of interesting and
01:12
fascinating we’re talking about it is
01:13
one of the biggest reasons that people
01:16
don’t have success and it has to do with
01:20
he has guess drumroll please the
01:24
personal risk involved the notice it
01:27
wasn’t just risk those risk and
01:29
everything right like I want to lose all
01:30
my money roughly like like there’s
01:33
always the risk of whatever gonna try
01:34
but it’s like the personal risk like
01:36
like how I personally cope with this if
01:39
I silk what’s gonna happen to me as a
01:42
human being what have you were going to
01:43
big about me that’ll be the worst thing
01:44
in the world and it’s interesting
01:47
because like maybe it’s because so most
01:51
you all know at this point hopefully
01:52
that I Mormon and I spent two years on a
01:55
mission so I was in New Jersey Cherry
01:57
Hill New Jersey and I spent a lot of
02:00
time knocking doors and a lot of people
02:01
telling you know a lot of people yelling
02:03
at me a lot of people cursing me out in
02:07
they’re native New Jersey and tongue and
02:08
it was fun right it was scary first of
02:11
i’m not gonna lie like I remember my
02:14
very first day on the mission went out
02:16
there with my companion and mr. knocking
02:18
doors and I was assumed to like like I
02:20
was going to watch him not for three or
02:22
four weeks and then yeah then when I was
02:23
ready like I would I would go and do it
02:25
but that was not the case the very first
02:28
door he knocked on he did his little
02:30
thing and the next door he knocked on
02:32
the door and said you’re up and step
02:33
back and I was like what no it’s some
02:36
like uh and I was like all nervous I hey
02:39
my name is and I’m totally stuttering
02:42
through this thing about halfway through
02:43
this is like cute little lady answers
02:45
I’m like oh she’s gonna be so nice we’re
02:46
gonna teacher and it’s gonna be so great
02:48
and then boom she slammed the door in
02:50
the middle my thing like mid-sentence
02:52
mid word probably I’m like huh I was
02:55
like well that’s awkward like you ever
02:57
at that time I turned around the drive
02:58
we were walking back out and there’s
03:00
these cars driving by and they started
03:02
honking I was like oh because I’m a ver
03:03
I grew up in Utah right so there’s like
03:05
there’s always like people like when
03:09
missioners drive I you honkey way like
03:10
commissioners right so I hear the
03:12
talking I’m like oh cool like if you
03:15
were like I’m a missionary down so cool
03:16
they’re gonna wave of me and then I look
03:18
back and these guys were waving at me
03:19
but not with the same way that I was
03:21
used to doing my slot machine years
03:23
they’re hunky and they were like stick
03:25
with heads out the car they’re flipping
03:26
me off they go back to Utah and I was
03:29
like oh man these people hate us and at
03:33
first it was really really hard but then
03:35
um as I knocked on more doors and more
03:38
doors and eventually thousands and
03:40
thousands of doors I stopped I like dis
03:42
associated myself with rejection rise
03:45
like they’re not rejecting me they
03:46
reject something else and whatever it’s
03:47
all cool and I was fine with it and it’s
03:50
interesting if you look at this is a
03:52
side note for those who wonder she look
03:54
at like network marketing or I’d ordered
03:57
ourselves you notice one common theme
03:59
like ninety percent of all the network
04:01
marketing companies are founded in Utah
04:03
ninety percent of all directs that go to
04:05
door like cutco knives alarm systems
04:07
pest control they’re all found out of
04:08
where Utah and there’s why is because
04:10
they have all these mormon missionaries
04:12
who spend their whole life knocking
04:14
doors for two years and getting rejected
04:16
they have they have
04:18
for gone or they no longer care they
04:19
don’t have like this personal fear of
04:22
rejection and so variable do those
04:25
things right I think maybe I’m kind of
04:27
lucky because I had that so many times
04:28
being rejected I don’t really fear that
04:30
that much anymore that’s what keeps a
04:33
lot of people back is just that fear of
04:35
like what if what people think what you
04:38
know if I if I try this and I don’t
04:40
succeed like all the personal risk of
04:42
like putting your personnel like putting
04:44
you out on the line it’s scarier it’s
04:46
not supposed to financially I think
04:47
sometimes we hide behind a financial
04:48
sligo it’s going to make sense or make
04:50
it not make sense in fact this is for
04:53
the grad cardones event after we came
04:56
back off stations in the back and he was
04:58
like all excited about the presentation
05:00
everything and then he was like I’m
05:02
making out there until everyone to buy
05:03
it there on money you should buy anyway
05:05
because what if you already broke what’s
05:06
an extra thousand dollars on your credit
05:07
card it doesn’t matter like just buy it
05:10
I was like I first got a lap and I’m
05:14
sure that’s one of his closing
05:15
techniques but like I was like it’s so
05:18
true like if you’re already in debt
05:21
what’s an extra thousand bucks like it’s
05:23
but notes it’s like the personal risk of
05:25
like what if I try this and I feel like
05:26
that’s the real fear it’s not like oh
05:28
you know my credit cards are almost
05:30
maxed out like who cares that like that
05:32
doesn’t really matter i’ll send down
05:34
like it’s it’s the it’s that personal
05:38
risk of like what if i try this and it
05:40
doesn’t work i tried all these other
05:41
things and it didn’t work in fact i
05:44
think that um I have a lot of Fred’s
05:46
that down members who’ve gone to a lot
05:47
of school they keep going to school and
05:48
they’ve got like they get the bachelors
05:50
and their masters and then I think he
05:51
going on on and on and I think part of
05:53
it like they like learning but they’re
05:55
so scared of like jumping and trying did
05:59
they never they never do it right like
06:01
being entrepreneur is is less about like
06:04
learning in a formal said it’s almost
06:08
settings like the safe happy place like
06:10
nothing could possibly go wrong and like
06:12
you study and you learn and you take a
06:14
test and you fail it or pass it or
06:15
whatever but there’s no personal risk
06:17
ever so you like to stay in there
06:18
forever being entrepreneurs the opposite
06:20
like you’re out there with no shield no
06:22
breast play no nothing you’re running
06:24
out people shooting arrows are you like
06:25
crazy and if you’re so scared personal
06:28
risk you’re not going to be willing to
06:30
run out there that
06:31
in trouble because it’s tough like I
06:33
think obviously it’s like the problems
06:36
you have when you’re small versus
06:37
productivity having your big like ever
06:39
being smaller and try to figure out like
06:40
how to make more sales now right we’re
06:41
so big it’s like how do we slow sales so
06:44
we can keep up with customer supported
06:46
with the technology and like all the
06:48
others there’s a whole new set of issues
06:49
to come but like every single day
06:51
there’s something and I remember um I
06:53
heard uh I heard I think gang candy said
06:58
it’s like he’s like once every every
07:01
month an entrepreneurial of face a
07:02
decision that either bankrupts their
07:04
business or takes it to next level and
07:06
and that was back like direct mail days
07:08
right and radio at your TV is stuff like
07:11
that and I’m like nowadays like how
07:12
about you but for me it’s like daily
07:14
thing I every day it’s like all right
07:16
put it back on my okay what’s the choice
07:18
and like if and I asik personal
07:21
responsibility this is my choice I think
07:24
it’s gonna work but I don’t know but
07:25
this has got boo and we just we take it
07:27
we go and we go when we go I think
07:28
instinctively get better but I make a
07:30
lot of mistakes still but instinctively
07:32
get better and better and better at it
07:33
it’s interesting to me like in my inside
07:35
my coaching programs one of the biggest
07:37
things that people like I let every
07:43
minor circle boxes me and essentially is
07:45
like the most of the boxers that I get
07:48
our people tell me this is what I want
07:50
to do they do you agree with that and
07:54
it’s interesting because what they were
07:57
what they’re looking for is like
07:59
confirmation and again there’s nothing
08:01
wrong with this I’m just explaining it i
08:03
guess interesting as i watch it what
08:05
they’re looking for is they’re looking
08:06
for somebody else to have a personal
08:09
responsibility to its it sales like they
08:11
want to be able to say well Russell said
08:13
this and so if it goes wrong you know
08:17
Russell told me this as opposed to like
08:18
this is my business my life I’m going to
08:20
try it out and I’m okay with that I
08:22
don’t mind it in fact it’s what keeps me
08:23
sharp and keeps me going and like and
08:25
it’s it’s really really fun like i enjoy
08:27
it so I’m saying it’s negative say it’s
08:29
interesting that that’s what most of the
08:30
questions are that come to me is more
08:32
like they they know the answer they just
08:35
want to be able to get me to approve it
08:37
so that way if it goes wrong they’ve got
08:39
somebody besides themselves to place the
08:41
personal responsibility on
08:43
and it’s just fascinating to me like
08:44
that’s even at the higher levels that
08:46
still like the fear like personal
08:48
responsibility the personal risk that
08:51
those things would go into it and so I
08:53
don’t know the right answer to have the
08:54
new saga door-to-door sales jobs or
08:56
become mormon missionaries and just go
08:58
get rejected for two years I don’t for
09:00
latias that’s not the right answer but
09:02
like it’s becoming okay with that and
09:04
realizing like what’s the worst-case
09:05
scenario like if I try to sing it fails
09:08
has anything really know it’s like the
09:10
whole credit card thing like actually I
09:11
was on my credit card like that really
09:13
matter like does anyone really know that
09:15
even exists besides me and I made my
09:18
spouse but like any way that’s I don’t
09:22
know the right answer step but it’s
09:23
becoming okay with that personal risk
09:25
because you got to address when you
09:27
really hard to jump and you’re otherwise
09:28
you can be stuck in this learning mode
09:29
people always tell me the information
09:30
overload what I found was pretty much
09:33
all of them is that it’s because they’re
09:34
scared so scared of personal risk
09:36
involved did they like the safety of
09:37
learning so they study they learn and
09:39
they study may learn and then they don’t
09:40
do because they’ve learned so much the
09:43
information overload it’s the way to
09:44
take personal risk off of them like I
09:45
got so much stuff are these people don’t
09:48
know what to do is to lay claim
09:49
information overload and then it gets
09:51
some frozen in a spot and then they can
09:53
just keep learning so that I got to
09:54
learn through this information overload
09:55
and they’re just stuck in a safe place
09:57
that the school the school system
09:59
screwed up giving us and I think you got
10:03
to get out of that ain’t gotta get out
10:04
of the learning and the and that
10:06
constant that and just jump just running
10:09
in and jumping and so for you and I’m
10:11
talking to you is listening this not
10:13
everybody listening just to you you’ve
10:15
got to be okay with that okay if you
10:17
fail it’s not that big of a deal nobody
10:20
else even knows what’s happening besides
10:21
you messy I understand it’s like we all
10:24
think everyone’s looking at us the
10:26
problem there’s the reality is that
10:28
everybody is looking at themselves and
10:30
we’re all so self-consciously I’m as
10:31
guilty devery also so self-conscious of
10:33
like ourselves right so they trust what
10:35
we do we do our hair and we do our all
10:37
these things were so self-conscious of
10:38
ourselves and we don’t want anyone else
10:39
to think something about us but the
10:42
reality is like everyone’s doing that
10:43
every was looking themself someone’s
10:44
looking at you so when you understand
10:46
that like like like hope that gives you
10:49
permission like nobody’s actually
10:50
looking at me nobody really cares I
10:52
people come up to me in there like
10:54
and like they start confessing all their
10:57
failures to me I’m like I don’t know
10:58
you’re talking either well I got and
11:00
they have always seen exactly what’s
11:01
interesting I was that I’m boise state
11:04
was wrestling UV you and the head coach
11:07
UVU was my old high school grad con
11:09
freestyle coach well my favorite people
11:12
look up to him like nobody else when
11:14
some of the tournament and boys you stay
11:15
beats you view and after match to run
11:17
down and so excited to see him am I greg
11:19
how’s it going and he looks like what
11:21
you saw bad it was and he’s like
11:23
especially starts kind of justifying why
11:26
they lost I was just kind of like do I
11:28
don’t even I didn’t even watch the match
11:30
my kids rather like crazy I me of the
11:31
scores I’m just excited to see you and
11:34
and he was like okay you’re like
11:37
embarrassed they lost and like and try
11:40
like shift that personal risk I’m like
11:43
here’s the reasons why we lost trying to
11:44
justify and my honor I just wanted to
11:46
see you like I don’t even care like I
11:48
couldn’t have cared less who won I was
11:51
just excited to you and I think that’s
11:53
we all got understands like nobody else
11:54
really cares about you and what’s
11:58
happening that much so I guess all you
12:00
and you’re putting the stress and the
12:01
pressure and all those things aren’t you
12:02
if you take that off a little bit and
12:05
then you’re okay like look if I risk and
12:07
if I fail like what’s like honestly
12:08
what’s the worst-case scenario look who
12:10
cares like no one really is looking at
12:12
close it it’s you it’s and you becoming
12:15
okay with you because that’s a big part
12:19
of it too yeah you got to become okay
12:22
with you huh anyway it’s interesting the
12:27
personal risk and responsibility is just
12:29
more like you becoming okay with
12:30
yourself because nobody else really
12:33
cares anyway I don’t think helps or not
12:35
but I hope it does this snow out of this
12:38
rain outside actually seemed to snow
12:39
it’s crazy crazy weather is insane
12:43
anyway all the everything turning green
12:45
here boys between the cold winter a long
12:47
snow in the winter and this so kind of
12:48
fun alright guys let me go in and get
12:50
some stuff done before I go
12:51
rollerskating appreciate you all hope
12:52
you had a great day and we’ll talk to
12:54
you soon
12:57
thanks so much for listening we hope you
12:59
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button scom oh yeah and don’t forget you
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can get a free mp3 player with first 257
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13:25
remember you’re just one funnel away
13:26
from your dreams

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