328 - My Evil Scheme To Dominate All Platforms

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started what’s up everybody does Russell
00:32
welcome mark in your car it’s actually
00:35
my short time just for you but it’s late
00:37
night for me coming home from the
00:38
grocery store and I’ve had something
00:41
interesting happening twice today what
00:44
kind of talk about this because I must
00:45
reduce it maybe guys can help me cuz
00:48
also like ties into my elder it’s like a
00:52
negative weight against the goals and
00:54
going Asher so you guys are my therapy
00:57
session for tonight I hope that’s
00:58
alright ok so first thing is assuming
01:01
breaks my kids and I’ve been having in
01:02
my wife but having tons of fun doing
01:04
stuff and we started giving for those
01:07
watches so that she knows watches where
01:09
you can like they can text me and I can
01:12
take something call meeting cuz like the
01:14
kids are gone like you always know where
01:15
they’re at least GPS songs he has like
01:16
any game time your kids are at you can
01:18
call them you can text them it’s pretty
01:20
awesome so we went and bought some of
01:22
those belated shokal today so they
01:23
wouldn’t go get him but i’m from the
01:25
store and when they’re like get them all
01:27
pre-pro grafting working and then I’m
01:29
Sierra and what’s funny is my wife she
01:31
Chism happening oh she got dressed such
01:33
a gorgeous but me and the kids the kids
01:37
were all in the jammies I was in my
01:40
sweats my hairs all over the place and i
01:42
was like i told my wife my so sorry like
01:44
we’re gonna bare she going out today but
01:46
i don’t worry get ready and so yes she
01:49
was gorgeous well look like who’s just
01:51
cut out of it because we kind of did you
01:52
know where the store giving put together
01:54
business matter because i’m at i’m at
01:56
the verizon store like who really cares
01:58
and as I getting all checked out some
01:59
somebody one of the workers there says
02:02
russell brunson and I yeah actually was
02:05
like reading something off you know
02:06
whatever he’s like how did you build
02:08
this big following and I think I just
02:12
know that he’s mean too much to say I
02:14
like a lot of hard work he’s a douche
02:19
read a book or something like yeah I
02:20
wrote a book i have another book coming
02:22
out next month and then like I didn’t
02:25
want to say it was like that’s like
02:28
you’ll seem dumb dumber and when he
02:31
comes I was like hey big ol huh all
02:33
right well you guys late hurt as we felt
02:35
like and I noticed a clue so out of my
02:37
element like it was just it was just
02:39
awkward I like I felt bad because I like
02:42
she was like a horrible hoster I don’t
02:46
know exactly it’s called but um yeah I
02:49
just kind of felt bad and I Connor was
02:52
like why didn’t you talk to more like I
02:53
i don’t know i should have I could have
02:56
I just it’s just like just copy our
02:59
gardener I didn’t know to say it was
03:00
like uh that’s how bad as I like I don’t
03:03
hope that anyway I was gonna be nice
03:05
people just like I’m sure he’s like that
03:07
were also dudes weird scene really nice
03:08
times podcast and stuff he’s weird in
03:10
real life um so yeah and then tonight so
03:14
it’s like 1030 night and I’m at the
03:16
grocery store listen to podcast I’m you
03:17
might want to get my suspected by it
03:19
yeah and and I’m walking around just
03:22
getting stuff but even I think one
03:24
listen to podcasts and just having a
03:26
good time taking my sweet time at the
03:28
grocery store cuz it’s kind of fun on
03:29
late night no one’s really around and im
03:32
doing that and then start checking out
03:34
so I think that phones out because I’m
03:36
you know cases cash register personal
03:38
talk to me I’m putting stuff on the on
03:40
the belt thing and then doing that also
03:42
an i look back there’s a guy cuz
03:44
standing behind me he’s like hey is
03:47
there a Ferrari in the parking lot looks
03:50
like I don’t know maybe and then uh then
03:54
someone grabbed him she’s like Elena
03:55
here’s open he left I was like okay that
03:58
guy must assume he knows going in
04:00
because that’s because I used to have a
04:02
Ferrari and it’s kinda awk anyway was
04:04
kind like if single one sounds like once
04:06
again I was like I don’t I didn’t want
04:07
to say it’s kinda like
04:09
you know like sure sounds so stupid
04:12
anyway so it’s funny because it in the
04:16
past like no one ever knew who I was
04:17
which is my expecting boys you have
04:19
purposely never liked advertised hard
04:20
here except like I don’t want to know
04:21
about us because it’s kind of nice to
04:25
have you know normal life and then it’s
04:29
been fronting everyone smile like maybe
04:30
twice my life I don’t the airport and
04:32
summer bag russell brunson and like it’s
04:34
kind of cool cuz like oh there’s mud
04:35
recognizing there before now cool that
04:37
but that’s kind of been hit but now it’s
04:38
happening more often my own hometown
04:39
which freaks me out a little bit okay so
04:42
why does i freaked me out well i’m not
04:45
like hanging flattered by it like it
04:47
strokes my significance i like those
04:48
kind of things but also it’s like I
04:49
don’t want to be on like felt like going
04:52
home and like not being on you know like
04:53
I’ve been that girl short why stay in my
04:55
sweat I don’t like being on so like that
04:58
makes me nervous we had a lot of fear
04:59
about that it’s funny because right this
05:04
year this books coming out right in the
05:05
book is like mass market like I think
05:07
it’s going to do well hopefully and
05:09
we’re gonna try to do an infomercial
05:11
with which to do that it’s gonna be on
05:12
TV and we’re under a radio ads with me
05:14
on radio it’s gonna be like it’s gonna
05:17
be out there and quick phones are
05:19
continuing to grow and like there’s a
05:21
lot of cool stuff happening and I’m kind
05:23
of like get me and the message an
05:25
awesome out there but then I have this
05:27
like nervousness of like cool like more
05:29
out there the more like people I know
05:31
who I am which I guess is ok but adds
05:34
another layer layer of like makes me
05:36
nervous and a lot of stuff you know so
05:40
yes it was that said I’m gonna tell you
05:43
what was really thought about today a
05:46
couple things first off it was its
05:48
general conference so for the Mormons
05:50
out there you know it is but those who
05:51
aren’t twice a year we have what we
05:53
called general conferences two days
05:54
saturday and sunday we’re basically on
05:56
the leaders of our church profit Twelve
05:58
Apostles much people all speak and it’s
06:00
awesome so let me get doughnuts with
06:02
someone with the TV and wants church on
06:04
TV with the kids and it’s pretty fun so
06:06
that’s today Saturday and tomorrow’s
06:08
that again and so during after
06:11
conference and I went to bestbuy and I
06:13
bought like a vlogging camera I bought
06:15
some other stuff and about it and
06:17
basically I’m thinking a lot about this
06:20
like one of my things have been
06:23
really digging drilling deep in the
06:25
inner circle members this this session
06:28
has been diversity like you know I’ve
06:32
been around now for like 14 years I know
06:35
I remember what happened when I got
06:38
slapped by by Google like a lot of times
06:41
paid and then freedom freedom freedom
06:43
freedom tonight I’m like Facebook that
06:46
slap like a year and a half ago and
06:48
luckily we got through it and taste look
06:50
some really good in fact I feel like we
06:52
penetrated facebook like we kind of
06:54
we’re all over like I’m sure that if you
06:57
ever been in my pages you see my face
06:58
every day and I apologize I’m not better
07:00
looking cuz yet like that’s a long time
07:02
but but like we were pretty much
07:04
nominating facebook again we’re
07:05
everywhere I get it’s fun and it’s we’re
07:07
having great success of it and it’ll
07:08
continue grown but like we’re doing
07:10
really well there but he putting all my
07:12
eggs in zuckerberg basket and so we do a
07:14
lot of other stuff I got dream one
07:15
hundred we have partners and so we’re
07:17
going there but I’m also looking like
07:18
what are the other core platforms like
07:20
because we’re not doing great in the
07:21
other platforms and I like I want to go
07:23
deep into each of them and so I tried
07:26
snapchat for a little bit and I was
07:28
pretty consistent with the tube was can
07:29
sense that’s hard to grow and so I think
07:32
I’m moving off snapchat so I decided to
07:34
give up on that platform but i’m really
07:36
excited on instagram and instagrams cool
07:39
because it’s actually better than
07:40
snapchat plus it’s easier to go to
07:42
audience like I started snapchats or
07:44
Instagram whatever is calling scram
07:47
lives this week an hour to get more
07:49
viewers into my mind on snapchat Michael
07:51
crap i should make it was the last like
07:52
year and so that’s been kind of a cool
07:55
thing and so I went and I had a chance
07:58
to meet the dude who’s like the number
08:00
one guy in my industry in Instagram is
08:02
that huge like three million person
08:03
following and so some friends with him
08:05
and like we’re paying him to help us to
08:07
grow ours and like promote us and my all
08:09
but sometimes go deep into that channel
08:10
so want to just begin install diversity
08:13
in in platforms and channel and people
08:15
right so go really deep Instagram and
08:17
then my next big plays youtube like
08:19
we’ve never done whenever an awesome you
08:21
too but I want to I want to own it and
08:22
so we’re launching some of you may know
08:24
if you’ve been listening to podcasts
08:25
final hacker TV which is going to be all
08:27
on YouTube which is obviously on
08:29
facebook at other places i want i want
08:30
to force the audience to go to youtube
08:32
to consume it and to grow it and so a
08:35
lot of cool stuff happening right now
08:36
but
08:37
not grown that big I think filagra TV
08:39
will because it’s like actual TV show
08:41
that’s going to be offered but then with
08:43
that were like I want to I want to you
08:46
know we have I think 10 episodes we’ve
08:48
recorded that are all being edited that
08:50
are mostly done and when the book launch
08:53
n so six weeks away from book well book
08:56
launch like two weeks away so six weeks
08:58
away from watching the clock to keep us
09:00
off TV epson one will start soon as the
09:02
book launches over and then and then
09:06
basically once a week want to be coming
09:07
out so it’ll be really cool but to
09:09
stimulate those like because i’ll take a
09:12
lot of energy and effort to do it i’m
09:14
starting like final hacker TV behind the
09:16
scene which was basically going to be me
09:18
doing a daily vlog like casey nice debt
09:21
style yes I haven’t watching a lot keeps
09:23
nice tat and out him he’s really cool
09:26
and I really like him a lot and I was
09:28
doing and yes or maybe trying to get him
09:29
to speak of Hawking why we should be
09:30
super cool but uh anyway by been
09:33
watching him and I was like I want to do
09:35
that but he’s like awesome a he has all
09:38
his own cameras videos himself and then
09:40
the edges all and I don’t have any
09:41
skills like that so I found a guy in our
09:44
in our communities I posting on our
09:47
facebook group and got like 50 people
09:49
asking to to help edit videos as one guy
09:51
that some reason really like to like him
09:53
walk and so he’s gonna do the first test
09:55
when I start next week but basically I’m
09:57
going to be video blogging this whole
09:59
behind the same thing and then each day
10:02
he’s going to take all the footage of a
10:03
jump in the dropbox next days to take it
10:05
interment like a video blog Casey
10:07
nightstep style that’s going to be
10:09
living on YouTube and that’ll be kind of
10:11
its home and it’ll be like what it’ll be
10:16
like what like the right word but can
10:21
help voy stir up the frontal hacking
10:24
show and my goals go deep in you tube
10:28
and dominated to own it and just to like
10:30
figure that out so we’re hiring all the
10:32
best YouTube people in the world and
10:33
just getting to understand it and know
10:35
it and then spending a lot of money and
10:36
energy and effort so we can dominate
10:38
that platform so that with this bigger
10:40
platform as we have on Facebook love
10:41
same thing in YouTube of simply an
10:43
Instagram Norse going ahead and keep
10:44
going to the core platforms that are
10:46
people at and the same be now I want to
10:47
mask your TV in the master radio
10:50
and and potentially direct mail
10:53
magazines too and anyway so if you would
10:56
get like Mia like that’s my psycho she
10:59
has inner circle I’ll be in a circle my
11:01
life we saw was easier i can show you
11:02
guys a lot of stuff deeper but inner
11:04
circle means i’m showing people like
11:05
that in my first five eight to nine
11:09
years my business is all about like
11:10
creating offers and like we jump off
11:12
ered offer to offer and we got stuck at
11:13
like three million bucks here and then
11:16
as we figured out like which offer was
11:18
our best which was clickfunnels then we
11:20
should instead create a bunch of offers
11:21
we kept want to offer them created i use
11:24
my creativity on different front and
11:25
offers to get people to click funnels
11:26
right so my webinar my books my all
11:29
those things are creative things we’ve
11:30
created to get to get people into the
11:34
one thing we’re trying to cells to click
11:35
funnels right so there’s little nuances
11:38
so when i go from zero to like three
11:41
million dollars i got stuck there like
11:43
five or six years with team to break
11:44
task that I was focusing my creativity
11:47
on lots of new offers I shifted my my
11:50
creativity from instead of creating
11:51
budget offers to how can I sell more
11:54
people into one offer that’s when some
11:57
three million to 30 million and my goals
11:59
would go some 3200 and to shift my
12:01
creativity from different offers to
12:03
mastering traffic and so my creativity
12:06
can be focusing next year to two years
12:07
on traffic that make sense so like in my
12:13
early life it was like every month we
12:15
launched okay nerve cells are
12:16
supplemented we got they were doing in
12:18
the weight loss market body evolution
12:19
then we got seeing the dating market and
12:21
we got singing the coupon market and
12:23
like every month like grilling out a new
12:24
offer right and again I so we got stuck
12:27
at that level and then when we focused
12:30
every time one off or clickfunnels first
12:32
was the webinar pro that if you listen
12:34
podcast every single week for entire
12:35
year nothing with the podcast then we
12:37
got added a book funnel in there now a
12:39
pod care screaming then the webinar and
12:41
the books on a boat pushing into that
12:42
and then I got the next button we’ve got
12:44
a perfect webinar chappal got a bunch of
12:45
front ends I’ll lead to the thing but
12:47
all we’re really focusing on selling
12:48
click funnels and when we focus on one
12:50
singular thing in so with 32 30 and then
12:54
you go from 30 to 100 I think it’s we’ve
12:55
got enough Rendon offers I don’t want to
12:57
create anything new I just want to focus
12:58
on creativity with in traffic and what
13:01
always the ways we can get traffic into
13:03
it
13:03
and so it’s mastering all these other
13:05
platforms and getting creative in figure
13:06
how like we can be the best that you to
13:07
the best instagram the best on TV the
13:09
best and and really they expending the
13:11
effort energy to do that and you gots
13:13
really how will scale to next level so
13:16
anyway as i was shown in your circle
13:18
owners make this is like a
13:18
million-dollar business is creating for
13:20
offers to figure out people like go for
13:22
a million did like 10 20 millions like
13:24
now you favor people like now focusing
13:25
on things you can like front and funnel
13:28
to get people into that offer and then
13:30
learn from my 10 9 100 millions not
13:31
focusing on creativity in the traffic
13:33
and yeah so for me it’s like that like
13:37
but the thing it sucks i was like for me
13:39
to go and do that give them more traffic
13:40
what do I got to do I gotta put my face
13:42
out there and then what happens then
13:44
attend 39 people are asking me if I have
13:46
a Ferrari one sitting there checking out
13:47
kind of shape so that’s my fear anyway
13:50
so there’s the conundrum but it’s all
13:52
good problem to have anyway so I just
13:55
wanted to cash out you guys because I
13:57
was funny and but a lot of times we have
13:59
like a goal that polling is pushing its
14:02
whatever one direction and then we’ve
14:03
got like our fear something else was
14:05
points the other way it’s like keep
14:06
suspended physical and I somewhat that
14:08
happened me so I thought if I confessed
14:09
it on live podcast I guess live right
14:12
now but smiling listen to it I confessed
14:14
it on the mark in your car podcast then
14:17
I got forsake you right I don’t know how
14:20
that all works so all right guys I’ve
14:23
done things go straight in and get to
14:24
bed we had a long day tomorrow watching
14:27
conference in our jammies Inge donuts
14:28
it’s gonna be amazing and then Monday my
14:32
face what I have to pretend of my sins
14:34
monday i’ll do a week-long juice fast
14:37
because they have enough carbs less like
14:41
48 hours to basically all next week in
14:44
the week beyond week on so then jump
14:46
back into normal life mode plus i’m
14:49
leave logging which is fun so it’s like
14:52
one of the cool device wat slogging says
14:55
vlog VL OG blog but i could not vlogging
14:57
now is that make sure that’s not boring
14:59
which is like it’s kind of fun on
15:00
snapchat Instagram is like if force
15:03
she’s like release if your life’s boring
15:04
or not because it’s like document like
15:06
all these things out a day if i don’t do
15:08
anything this is your early warning show
15:09
and so like next four days is actually
15:11
insane like i may or may not have
15:13
purchased a full like custom
15:16
Batman suit that may or may not showed
15:18
up yesterday so that’s going to be on
15:20
episode number one so I got to open it
15:21
revealing some JV videos behind it which
15:24
other stuff that’s insanely cool and
15:26
then we got how much other things so
15:30
anyway you have to watch you have to
15:32
watch episode 1 if and when it ever gets
15:34
done so and we have to plan let’s move
15:36
fun and so i will share you guys the
15:39
journey what we’re doing to to dominate
15:42
all the platforms and if you go if
15:44
you’re lacking libel you sold a course
15:46
called fill your funnel that will
15:48
eventually the affiliate pharma com but
15:50
the lab training actually starts on
15:51
monday which is kind of cool boeing take
15:54
people to this journey with us over the
15:55
next year like how do we scale traffic
15:57
and anyway we kind of fun so we’ll
16:00
probably open a registration for it in a
16:01
couple weeks if you guys interested go
16:03
to philly famicom you got a waiting list
16:05
and you can get your funnel filled with
16:06
prospects you want to give you money cuz
16:08
that’s my focus at least next 12 months
16:10
and probably arms so that said you guys
16:12
appreciate you all have a nice day have
16:14
a nice night and podcast food bye
16:16
everybody thanks so much for listening
16:20
we hope you enjoyed the
16:21
behind-the-scenes look at our photo
16:22
hacking project you can also watch the
16:24
funnel hacker online reality show and
16:26
watch its bills and launch funnels live
16:28
at WWF LOL hacker TV if you’d like to
16:32
come hang out with your fellow funnel
16:33
hackers come join our facebook group at
16:34
ww project click funnels com oh yeah and
16:38
don’t forget you can get a free mp3
16:40
player with first 257 episodes
16:42
pre-loaded and marketing in your car
16:44
calm join us next time and remember
16:46
you’re just one funnel away from your
16:48
dreams
16:52
you

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