329 - It's Okay To Be Aggressive

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started everyone’s russell brunson and
00:32
welcome to mark in your car alright
00:34
everybody so today I’ve actually got a
00:39
GoPro me as well we’re thinking about
00:41
starting behind the scenes reality TV
00:44
show showing behind-the-scenes reality
00:46
TV show the funnel hacker TV is going to
00:49
be anyway so I’m filming a homer stuff
00:51
today and I found a really cool dude and
00:53
we’re gonna see if he can turn this into
00:55
a cool daily video thing showing behind
00:58
the scenes can that be awesome if it
01:00
doesn’t work out then this might be i
01:02
goin episode thing so i’m excited for it
01:04
but head me off today couple cool things
01:06
first off i may have ordered my own life
01:09
sized Batman suit it was custom fitted
01:11
and it may showed up on Saturday and I
01:13
may be trying it out today for the first
01:15
time I’m so excited and so those guys
01:19
who r JV partners you will see this on
01:21
expert secrets JV page because we’re
01:23
going to giving away a bunch of the
01:24
superhero outfits which is gonna be
01:26
really fun and that man is the one
01:29
of the one that’s what I really wanted
01:31
oh I got it and I’m really excited about
01:33
that but I want to I gives us some today
01:37
because it’s kind of interesting so this
01:39
morning i was getting ready let’s go to
01:41
podcast and there’s one podcast i like
01:44
and on their the episode was talking
01:46
about like my favorite marketing books i
01:47
was like oh please PLEASE loose on my
01:49
book Beyond the please please please to
01:50
start going through the top like out of
01:52
10 marketing books and they went to do
01:54
in about half way through they said the
01:56
guy who’s uh who’s one of the hosts said
01:59
my next book is called com sneakers by
02:02
russell brunson I was like yes so
02:04
excited and he’s not talking how cool
02:06
there’s our sales funnels of stuff and
02:07
then he said something that I was just
02:12
like ahh he said you know some of the
02:14
stuff Russell teaches in the books kind
02:16
of aggressive and so if you don’t like
02:17
those kind of things you know you kind
02:19
of tailor it for your own needs and I’m
02:22
gonna stop for a second i was like
02:24
aggressive are you kidding me like like
02:28
oh yeah I cameras tipped over while I
02:31
was driving um but I just like
02:33
aggressive like and I just thinking I
02:37
was just like I hate the people would
02:40
think that what I do is aggressive
02:42
that’s not he said they can get this
02:43
aggressive I hated him that being
02:44
aggressive is bad that’s not the better
02:46
way to put it because I was like if you
02:48
and this comes from a jai Ram I first
02:51
heard this from him I believe I think
02:52
Matt base act was personal i heard say
02:53
he’s quoting jai ram and it was
02:55
basically that if you believe in the
02:57
product or service you’re selling then
02:59
you have a moral obligation to do
03:00
everything in your power to get into the
03:02
hands your customers and on about you
03:04
but like I feel that like I feel like I
03:07
have a moral obligation and so and I try
03:09
to serve people and teach people in
03:11
training people who also they’re not
03:13
just trying to get rich quick on the
03:14
internet but they have a they feel like
03:15
they have a moral obligation to their so
03:17
their audience like they’ve created some
03:18
product or service or thing that they
03:20
feel can change the world and and when
03:22
you we have that like you need to be
03:25
aggressive about otherwise people are
03:26
gonna are going to miss it and for me
03:28
I’m say I don’t want people missing out
03:30
on on all this stuff that I’m sharing
03:33
between experts segerstrom secrets with
03:37
with the with clickfunnels all kind of
03:41
stuff like I don’t want them missing it
03:42
because
03:43
oh you know sound kind of excited but
03:45
like you know they pushed me over the
03:46
edge like I want I want to be I want to
03:48
push people over the edge because I
03:49
believe in it that that much you know I
03:52
stinking back about just my life in
03:56
different different eras my life of
03:57
things I really believed in and one of
03:59
them a lot you guys know I’m a Mormon
04:00
and I went on a two-year mission and I
04:02
went I was in New Jersey Cherry Hill New
04:04
Jersey in Morristown and Camden I got
04:06
all over the southern two-thirds of
04:07
jersey and I was out there every single
04:09
day knocking on doors and have you run
04:11
past them like like why did you do it
04:13
why did you push your religion on people
04:14
I’m like are you kidding me like first
04:16
off I wasn’t push my religion on anyone
04:17
I’m trying to share something I really
04:19
believe in second off like I’m being
04:21
aggressive because I believe it matters
04:23
like I believe in what my message is so
04:25
much I’m willing to go out there and
04:27
knock on doors that getting paid a penny
04:28
if I pay my own way because I believed
04:30
in it so much right and it’s the same
04:33
thing with with this business like I
04:34
believe in what we do so much that I’m
04:36
going to be aggressive about it and I
04:37
and I just want all of you guys that if
04:42
you feel weird about being aggressive
04:43
and like marketing aggressively and like
04:45
trying to sell your product it means you
04:48
don’t believe it enough like that’s
04:49
that’s only logical thing that that I
04:51
can say it’s like for some reason you
04:53
don’t you don’t believe in your message
04:54
like you need to believe in your message
04:55
so much that you would literally go out
04:57
and knock on doors without getting paid
05:00
a penny to go and share this with you
05:02
because that’s how much you believe in
05:03
it like when you believe in your message
05:04
that much then everything else take care
05:07
of yourself cuz you will you will go out
05:08
there you will share you you will talk
05:09
you’re going to be embarrassed to go you
05:11
know make a video or talk about or do a
05:13
podcast or interview someone or drive
05:15
traffic or lose money risking trying to
05:17
think i canna it’s not going to matter
05:19
because you’re going to care so much
05:20
about your message to all those other
05:22
things just fall apart and so I would I
05:24
would argue that if you’re struggling in
05:26
your business right now it’s because you
05:28
don’t blame your message enough and
05:30
because you leave your message that
05:31
being aggressive enough to share it and
05:32
to get people like I literally walk by
05:34
on a ground be like dude there is a
05:36
better way like like it’s funny people
05:38
ask me I’ve got a lot of people who say
05:40
I can’t believe that you talk about your
05:44
competitors like confusion soft and low
05:46
key pages like that right and I can’t
05:48
believe you you call them out you say
05:50
their names i’m like yeah cuz i honestly
05:52
as an entrepreneur i’ve used those tools
05:54
in the past and it was expensive
05:56
was frustrating it was like hard to get
05:58
like I feel for those people and I want
06:00
to save them from these things that are
06:02
keeping them from success they deserve
06:03
and like that’s how passionate I and I’m
06:05
not afraid to call people out because
06:07
I’m like look if you’re open here you
06:08
can spend twice as much money take ten
06:10
times longer and you’re probably gonna
06:11
be successful have you come with us to
06:13
what we’re trying to share with you like
06:15
you understand like the difference like
06:17
you can like that that’s how much I
06:20
believe in what I what I’m trying to
06:21
share and until you believe that much
06:23
and what you’re sharing I think you’re
06:25
going to struggle in fact is interesting
06:27
this is back by seven eight years ago
06:30
when before I kind of knew before I knew
06:35
what messes around trying to figured out
06:36
like I was some different things I was
06:37
trying stuff in that and I remember um I
06:39
different programs like crazy something
06:41
I like was insanely passion Valley some
06:43
guys remember micro continuity I was
06:44
just like nuts passionate about that and
06:46
like and you can here and like the sales
06:48
were amazing because because so I
06:50
couldn’t stop talking about like that’s
06:51
all I that was like my life right and
06:53
then I had other products that didn’t do
06:55
as well I remember one of my friends
06:57
Garrett Pearson off Garrity remembers
06:58
this or not but I’m a camera it was him
07:03
or where we had this conversation but
07:05
was during the middle of some other
07:06
launched after micro continuity and he
07:08
asked he’s like how ourselves doing and
07:09
I like how other than I right he’s like
07:11
I could tell like what do you mean you
07:13
could tell is like I can just tell by
07:14
the passion in your emails about how
07:17
excited you are and I know that like and
07:19
and I member the whole the rest of what
07:22
he said I serve him saying that like he
07:23
could tell by the sound of my emails how
07:26
excited I was and that’s how he was
07:28
guessing how many how much sales were
07:30
coming I was like isn’t that weird like
07:32
I’m writing an email like you can’t hear
07:34
my voice you can’t sense anything but
07:37
just like when I’m really believing in
07:39
something the way I speak about it and
07:41
to it is different enough that that
07:44
Garrett reading an email on the other
07:45
side could tell that how passionate I
07:48
was and and obviously a lot of other
07:50
people did maybe not consciously but
07:51
subconsciously they recognized it
07:53
because that they didn’t buy the product
07:54
okay and so if you’re kind of like
07:56
singing oh yeah my products good like
07:58
it’s nice but Allah like that’ll that’ll
08:00
wear off and everything you do it’ll
08:02
it’ll wear off in your emails and we’re
08:04
off in your podcasts will wear out
08:05
button in your your webinars like every
08:08
single communication point if you don’t
08:10
believe in your product like so insanely
08:12
like strong it’s going to come off and
08:15
sells in a tank because of that you can
08:17
drive I followed the script also why
08:18
somebody buying it’s because you know
08:20
you don’t believe in it enough to have
08:22
the passion that you need to get people
08:23
to say yes okay and so what I would just
08:27
say for those who think that I’m
08:28
marketing aggressively or if you’re you
08:30
know trying to figure out where you fit
08:32
in this whole thing like you need to be
08:34
obsessed with your product or your
08:36
service and your message and so obsessed
08:39
that you were willing to go out of your
08:40
comfort zone completely and share things
08:42
and talk about things and like that
08:44
passion that some people will call
08:46
aggressiveness is what would get people
08:49
to buy from you and it’s going to rub
08:51
some people the wrong way I hope this is
08:54
sacrilegious it might be I don’t think
08:57
it is I hope it’s not if it is I
08:59
apologize and I repent in in advance but
09:01
I was thinking about this um when you
09:05
study Christ me study his life and and
09:08
you read the Bible and those teachings
09:10
one of the things that he says is that
09:13
and it’s the reason why Christ taught in
09:17
parables right like he caught parable
09:19
for people with like hear the story okay
09:20
cool yeah I get it but then like there’s
09:22
so many layers in the parables to go
09:23
deep and he said I’m sure I’m gonna mess
09:26
up the quote he said something to the
09:28
effect of that my sheep will hear my
09:30
voice and they will come to me right
09:32
like like the people like Christ was
09:34
speaking and giving his message and
09:35
sharing things like that and and
09:38
everyone can hear it but his sheep his
09:41
people will come and they will actually
09:43
follow him right they here at a
09:45
different level that affects them I
09:47
think for all of you guys it’s the same
09:49
thing like a lot of people put out there
09:51
are going to be turned off they’re not
09:52
going to like it whatever that is but
09:53
like your sheep your people will hear
09:55
you and they will follow you was
09:58
interesting the other day we had a guy
10:01
can be awesome so I have tons of respect
10:02
for and he happens also be speaker and
10:05
he speaks that events and he gets paid
10:07
to speak and and while our city was kind
10:10
of smile and said well I was like
10:11
there’s two ways to be successful in
10:13
speaking world number one is you get
10:14
paid to speak he be a celebrity I was
10:16
like for example Tony Robbins spoke at
10:17
our event he’s a celebrity so we paid
10:19
him a lot to speak huffing allowed to
10:21
say how much
10:22
we paid him but it was multiple six
10:24
figures like it was it was a lot I think
10:28
we were doing in math and then being
10:29
like fifty thousand dollars an hour he
10:31
was on stage perfect something critic
10:32
that like it’s a lot right and because
10:35
he’s a celebrity right and and this
10:37
guy’s like yeah I could never get paid
10:39
that much I’m like yeah like neither can
10:40
i I said but there’s a second way you
10:42
can speak it’s what you speak in and you
10:43
sell and I said you know Tony Robbins
10:45
spent you know x-men hours on our stage
10:48
and we paid him a lot for that but I was
10:51
like you know three weeks later I spoke
10:55
with Grant Cardone with him and grant do
10:57
not pay me to speak he’s not paved my
10:59
flights my hotels like I cover my fights
11:00
I cover my hotel if I did all I custom I
11:02
booked my own travel for crying out loud
11:04
I get there and I said on stage for 90
11:07
minutes a fraction of the time i did my
11:09
presentation I sold my product and I
11:11
think we all said and done I think when
11:12
all the checks clear there’s like eight
11:13
hundred fifty thousand dollars that we
11:15
made from that presentation and I was
11:16
like so you can be famous and make blah
11:19
or you can learn how to sell and you
11:22
know like I I got paid four times what
11:25
Tony Robbins got paid not because you
11:28
know I and the only reason is because
11:31
like I and I know how to sell right and
11:35
so I share this story with this guy and
11:37
if someone told me that right like like
11:39
hey Russell you made almost million
11:41
dollars in less than an hour I would’ve
11:42
been like like what did you do how did
11:45
you explain to me like I need didn’t
11:46
like give me that information you know
11:48
that right and I tell this guy he’s like
11:51
wow cool and then he changed the suspect
11:53
last night he did not hear my message he
11:56
did not well we talked about for like my
11:58
sheep hear my voice like some of you
11:59
guys when I tell you that you’re like
12:00
holy crap I’ve got to learn that like I
12:03
got to master that skill the first time
12:05
I saw some on stage and they sold and I
12:06
did a hundred grand in 90 minutes and I
12:09
was just like I have to learn that like
12:11
I don’t know what that was but whatever
12:12
that was I have to I have to figure out
12:14
that skill set because that is something
12:16
I want to do like I need that right and
12:18
so the same shirts your guys a message
12:20
like it’s okay to be aggressive and
12:22
you’re going to turn off some people but
12:26
your sheep your people your whatever you
12:27
want to call them will hear your voice
12:29
and they will follow you and it’s a in
12:31
it it’s the key and so don’t be afraid
12:33
of being aggressive if you truly believe
12:35
in what you have
12:36
you have a moral obligation to share
12:38
with everybody in any way possible and
12:41
if you don’t believe when you what
12:42
you’re selling you gotta find something
12:44
else to sell or you how to change your
12:45
belief patterns because you don’t
12:46
believe in it there’s no way some give
12:48
me money because their belief in giving
12:50
you money is based on your belief in the
12:53
thing that you’re talking about and the
12:54
more powerful your belief is the easier
12:57
to be to get them to believe as well so
12:59
that’s the guy guys okay to be
13:01
aggressive you gotta get to believe and
13:03
with that said I am about to go I’m
13:07
starting my juice fast today stephen
13:09
schap his motorcycle he’s got a backpack
13:10
full of juice hahaha oh man and you have
13:15
teachers that yours one fellow away I’m
13:17
gonna get some juice I’m gonna go get
13:19
started something to eat me out today in
13:20
fact my eating’s next four days I’m
13:21
moment she’s fast so that’s what happens
13:24
when you binge all week all spring break
13:26
long anyway that’s why I got you guys
13:29
about here have a great day and katja
13:30
soon thanks so much for listening we
13:34
hope you enjoyed the behind-the-scenes
13:36
look at our funnel hacking projects you
13:38
can also watch the funnel hacker online
13:40
reality show and watch us build and
13:41
launch funnels live at WWF NL hacker TV
13:45
if you’d like to come hang out with your
13:47
fellow photo hackers come join our
13:48
facebook group at ww project click
13:51
funnels com oh yeah and don’t forget you
13:53
can get a free mp3 player with first 257
13:56
episodes pre-loaded and marketing in
13:58
your car calm join us next time and
14:01
remember you’re just one funnel away
14:02
from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.