332 - Behind The Scenes Of The Book Launch And Inner Circle

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey everyone this is russell
00:32
brunson and i’m working as to marketing
00:35
your car spend a little bit i haven’t
00:37
talked to you since the airplane trip
00:38
which i think is got posted today so are
00:40
you guys it’s like just right now but
00:42
for me it’s been a little bit and this
00:43
week has been insane starting with in a
00:47
circle we had so you probably know this
00:50
appointment by hundred people in my
00:51
inner circle and basically have four
00:54
groups of 25 so last month of it its
00:57
first two groups 25 it’s those 50 people
01:00
and then the last two Monday Tuesday
01:01
here in the ones day Thursday so I just
01:02
finished up the last group I wish I
01:07
could like share what will happen is in
01:09
there cuz it’s it’s amazing and so many
01:13
cool entrepreneurs and people and like I
01:16
can say may get paid this helped
01:18
facilitate and hang out with these guys
01:20
so it’s been good by the way up my book
01:24
alone she starts on Tuesday and I’m not
01:25
gonna lie a little stressed out a lot of
01:26
stuffs been happening to get that all
01:28
done and ready and and yeah totally
01:34
didn’t plan it well within a circle the
01:36
week before it’s like it’s been it’s
01:38
been long when I’ve been up all night
01:40
and then trying to be like super present
01:43
all day and it’s just it’s it’s been a
01:45
lot and I’m tired and worn out and I
01:47
wish I could like take a long three day
01:49
weekend but tomorrow I gotta get a bunch
01:50
stuff done then monday and then wants to
01:52
today so it’s all good some problems
01:54
have but like I just not a very good
01:56
schedule i think it was crazy so like
01:59
Monday Tuesday Tuesday night I was like
02:02
going to
02:04
start to go to bed and I got one of the
02:06
what I thought was maybe the sales video
02:09
for the new book funnel and the video
02:12
was like getting sane sane League good
02:15
but it wasn’t like the right video for
02:17
the sales page and I was like oh crap I
02:21
don’t know what to do I don’t have time
02:23
to make a new video for Tuesday’s launch
02:28
and so I started stressing out and I
02:30
should look at the book funnel I’m like
02:32
we’re trying to distract I just really
02:33
quite do this insanely cool but like it
02:35
just wasn’t so wasn’t working and like I
02:37
don’t know why I’m like like anyways
02:40
hate me with the way the page look it’s
02:41
like that night i was i was like
02:43
insanely stressful psycho my gosh live
02:44
no video my phones look good like my son
02:46
has to be cool because like kind of a
02:49
funnel guy whoever was looking at my
02:51
phone is ugly it doesn’t want her cake
02:52
that’s embarrassing right and so
02:54
especially for this is like my prime my
02:56
biggest front end i will ever have like
02:58
the focal point of you know my traffic
03:01
and stuff next two or three years of our
03:02
business it’s like I need to make this
03:04
perfect so I was like first of all the
03:06
stress not about well those both those
03:08
two things this is this is a what night
03:11
is this it’s all learn together this is
03:14
Monday night so it’s come in their
03:15
circle media Monday night this is
03:17
probably like a level clock at night
03:18
when I had this epiphany to like I’m
03:19
screwed tota to it so I started going
03:23
crazy and like and I’m trying to always
03:24
off stops it like how do I make this
03:26
page first off work the right way and
03:27
also remembered this page on our old
03:29
nerve cell phone that was the very first
03:31
funnel we ever did and it sounds like
03:35
the one of three plus shipping ones we
03:37
did before Janet’s like with the one
03:38
that took off there’s part of the funnel
03:40
it was like so cool and I remember it I
03:42
was like I need to find that but like to
03:44
pay I hammer the page was wasn’t
03:46
archived in on the way back machine so I
03:48
couldn’t find it there I going through
03:49
my old emails remember which designer
03:51
was to about hour and a half and then I
03:53
found it in some old email address with
03:55
some random email from a designer I
03:56
forgot was the guy who actually designed
03:58
and I found it was like that’s it
04:00
that’s like that if I get that it fixes
04:02
the funnel dogs like I don’t how to do
04:04
that click funnels on like wait a minute
04:05
the designer did that you lived overseas
04:07
the guy’s awesome haven’t talked to him
04:09
in probably a year as I’m ested in that
04:10
night I was like do you happen to be
04:12
awake right now because I need something
04:14
super important super like urgent like
04:16
the guys things okies what do I he was
04:18
like my main designer forever but cook
04:20
Sasuke master gentleman stuff and I was
04:23
like okay if you’re around I need your
04:25
help and bestest back he’s like yeah him
04:26
what we’re gonna do for you so I was
04:28
like who would i give this huge thing as
04:29
like basically I’m just lining all these
04:31
pages but like it was the microlight was
04:33
pretty big order what I asked him dude
04:35
he’s like yep I’m on it so he started
04:37
running with that I think having the
04:39
same time of assets and he was running
04:40
that and the video thing stressing out
04:42
about and then I kind of had a night
04:43
there was another video that the guy
04:46
that did the first video said another
04:47
video that was like I watched it was
04:49
legitimately amazing it wasn’t mine so I
04:51
couldn’t use it I was like oh my gosh
04:53
like this this is perfect but a gave me
04:57
lisa s a process and the script so I was
04:59
like okay I gotta go to bed it’s like
05:00
130 in the morning this point I gotta be
05:02
up in like five hours for inner circles
05:03
on my regular beds went to bed walk in
05:05
the morning a nokia rd design web pages
05:07
send to me and like I can’t wait for his
05:09
esteem they were like amazing and up
05:12
during lunch during inner circle lunch I
05:14
had 30 minute lunch ran in there rewrote
05:16
the script got already talked to Brandon
05:18
and it does all her video stuff I was
05:20
like hey Brandon needs stillness but
05:22
it’s got to happen I don’t know when so
05:24
he the last night actually came to my
05:26
house at like nine o’clock and i set up
05:28
the curtains and everything to film this
05:30
section the video we started filming and
05:33
it was a three half minute video but
05:34
took us two and a half hours to film it
05:36
partially with my brains we fried
05:38
parsley because i was changing on the
05:39
fly when rewrite the script i were going
05:41
and because I done about twelve-thirty
05:43
last night and then uh and then Brandon
05:47
on top of that like the new paid the new
05:49
sales page for the free book there’s
05:52
literally 20 documentary video
05:53
testimonials with different people from
05:55
different industries in for markets
05:56
knees pulling like 16 to 18 hour days
05:58
like trying to get all those videos done
05:59
and
06:00
all these things are happening on the
06:02
inner circle video a freak it out like I
06:04
serve these entrepreneurs my highest
06:05
level inas president’s possible then
06:07
like we have a lunch break Greg running
06:09
into the room and like like coordinating
06:10
all these crazy insane things and
06:12
running back and be present and then
06:14
we’ve got those last name inner circle
06:16
my son had acquired things like I was
06:18
like tell run like by and then take off
06:19
jump my car run to go see the choir the
06:22
bachelor man that was acquired i’m
06:23
heading over to go taking the kids out
06:25
to eat somewhere so my wife is for Karl
06:28
I’m so I have a minute to talk to you
06:29
guys so I what’s happening over here and
06:32
is crazy but I’m so excited cuz the book
06:33
launch is happening so no I’m not sure
06:37
if you guys I just one tip that I think
06:39
it’s cool that we’re implementing and
06:41
I’m really excited about it and I think
06:44
it’s cool so it came from I can’t talk
06:46
about this but I am I geek out like old
06:48
marketing courses like something about
06:50
the old ones I just I like him more than
06:52
the new things right so I listened a lot
06:53
of gary halbert a lot of Dan Kennedy Jay
06:56
Abraham my other favorites Frank Curtis
06:57
Stone my favorites and this is Frank
06:59
stuff all the time and Matt fury who is
07:02
a legend he hasn’t published anything
07:03
like 10 years but I saw have all his old
07:05
stuff so I’ve listened to one of his old
07:07
things back when we had our snow storms
07:09
and I was shoveling our our walks and
07:11
our little snow plow thing that I bought
07:14
that I ended up running into both my
07:15
Corvette and Alexis and into our house
07:17
like a destroyed so much property anyway
07:21
that’s towards another day but anyway
07:23
i’m listening to matt fury and he’s
07:25
talking about the times of 10 years ago
07:27
a membership site he made a rule the
07:29
membership site where he said people
07:30
would leave and then they would you know
07:31
they’d say i’m gonna come back three or
07:33
four months later and they never did and
07:35
anyway so I thought as like that’s
07:38
pretty cool it was like I want to
07:41
implement that I was really scared so
07:43
the inner circle we have a hundred
07:44
people and the most part most people
07:45
stay all the time there’s always some
07:47
people who like oh I’m gonna put it on
07:48
pause by five or six months I’m gonna
07:49
come back and things like that and it’s
07:51
bugged because i don’t think it’s like
07:53
fair to them honestly or me or the rest
07:56
of the group and my goal of inner circle
07:58
to take a group of 100 entrepreneurs
08:00
move them from a million dollars to 10
08:02
to 100 and i walked through a really
08:05
cool presentation twice this week
08:06
showing them that’s the plan in the path
08:08
and this is where we’re going how we’re
08:10
getting there and and I
08:12
I was like I don’t want to keep bringing
08:13
new people in their circle because like
08:14
I can’t like I don’t want to restart
08:17
over at Ground Zero ever sometime won’t
08:18
take a group together and then together
08:20
send everyone like when we get to the
08:22
point where we’re at 10 million and a
08:24
hundred millions companies like how many
08:25
people’s lives are we impacting that’s
08:27
my real gold in a circle like you know
08:30
there’s a lot of people big mastermind
08:32
groups that try to scale them and that’s
08:34
their business model for me I get her
08:36
circles not my business model to buy
08:37
product and it something that I love
08:39
because it keeps me sharp and relevant
08:40
and keeps me with my hand in literally a
08:42
hundred different businesses in in tons
08:45
of different markets and so it gives me
08:46
the ability to see some unique things
08:47
and that’s the value I get out of it
08:49
plus the money’s not bad but it’s not my
08:51
business like quit phones in my business
08:53
this is kind of a byproduct of it and so
08:55
I didn’t want to burn and turn to bring
08:57
people that I want to keep 100 people I
08:59
don’t want to send these people and
09:00
their businesses their lives together as
09:02
a group and so because I started like
09:04
we’re going to create this thing I think
09:06
I’m gonna talk about with the answer a
09:07
while ago but we’re in called inner
09:08
circle for life and it’s going to be
09:09
something where like if you’re in their
09:10
circle you’re in if you leave us to love
09:13
you but you just can’t come back in if
09:15
you’re not getting at least you’re 25 k
09:16
worth it is co like you shouldn’t be
09:18
here and so we made that role and scare
09:23
you too kind of presented it all four
09:24
times but it was it’s cool because it’s
09:27
there are couple upsetting their people
09:29
who honestly hadn’t hadn’t got a return
09:32
on their money and if using it return
09:33
your money after going through this
09:34
process or the last 12 months like it’s
09:36
probably not the right fit but folks who
09:38
did it’s like I mean it’s it’s the
09:40
cheapest 25,000 alters you will ever
09:41
spend on earth ever and so on so that we
09:45
launched that and today was last step
09:46
resent that basically shown an inner
09:48
circle for life and that’s the game plan
09:49
is cool because everyone is rallying
09:51
around that and it’s becoming a singing
09:53
and now it gives me the ability to work
09:55
with a group at a different intimate
09:56
level I think for live you’re hiding
09:58
programs like you should look at that
09:59
making it something where it’s it’s it’s
10:01
in a circle for life or whatever your
10:03
program is and keep people in to keep
10:05
ascending and working with them in fact
10:07
the only in a circle now as of today is
10:09
you have to first off go through this
10:10
out of it and then there has to be a
10:12
room in the inner circle answer is we
10:13
can’t take people from the sad event and
10:14
but so that’s the only way to get me in
10:17
a circle now which is kind of cool so
10:18
that’s that I’m here with my kids and
10:20
the wife I’m going to bounce appreciate
10:22
you guys and I talk to you in probably
10:25
more you guys thanks so much for
10:29
listening we hope you enjoyed the
10:30
behind-the-scenes look at our federal
10:31
hacking project you can also watch the
10:34
funnel hacker online reality show and
10:35
watch its bills and launch funnels live
10:37
at WWF NL hacker TV if you’d like to
10:41
come hang out with your fellow funnel
10:42
hackers come join our facebook group at
10:44
ww project click funnels com oh yeah and
10:47
don’t forget you can get a free mp3
10:49
player with first 257 episodes
10:52
pre-loaded and marketing in your car
10:54
calm join us next time and remember
10:56
you’re just one funnel away from your
10:58
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.