333 - How To Sell Everything For Free

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started what’s up everybody this is
00:32
Russell welcome back I’m glad to have
00:36
you guys here so i just got done with my
00:38
daughter’s soccer practice they’re not
00:40
practice gaming and they did get and now
00:43
heading home to go grab sandwiches for
00:44
everybody my wife had two different cars
00:46
gladys film upsell video real quick kid
00:48
so anyway got enough stuff later done
00:50
and then flew out here the soccer game
00:51
and now heading back home so I’m
00:53
grabbing some jimmy johns on the way for
00:56
the kiddos monitress with the adults
00:58
which would be kind of fun so that’s
00:59
what’s happening in my personal life but
01:01
i guess um i’m normally this time of day
01:04
by are some exciting i’ll share with you
01:05
guys i think it’s going to be a huge
01:08
huge huge for value so one of the things
01:13
on my mind right now is offers how do
01:15
you create an offer that’s so
01:17
irresistible that people have to give me
01:19
money like there’s no logical way one of
01:21
the biggest loucks are and if it’s my
01:23
sentence no logical way for some say no
01:25
to you right alex4 moseying inner circle
01:28
like as we’re talking to he he’s like
01:30
one of the Kings that creating offers
01:31
they’re so good yet me an idiot like he
01:33
he figured out a way to first off to
01:37
fill gyms by giving people exactly one
01:39
for free but then so he paid five
01:40
hundred dollars to do that which don’t
01:42
ask me how he does it because it’s a
01:43
little complicated to explain then he
01:46
got gym owners to basically let him come
01:48
and fill their gyms for them for free
01:49
and then exchanged they gave to two
01:51
thousand dollars once again how does he
01:53
do that I don’t know how to explain it
01:54
but pretty cool and it’s awesome right
01:57
so he’s really good that other people
01:58
could really good at now watch as other
02:00
people struggle like man I creative
02:02
course no one buying it and it’s like
02:03
well the problem that you’re selling the
02:05
course like that’s not sexy nobody just
02:08
wants to buy a course like
02:10
if you to understand that like to create
02:12
the court like if you’ll get when we
02:14
launched clickfunnels you look at the
02:15
webinar that’s taken us to where we are
02:18
today if you notice this one little
02:20
intricacy right I didn’t sell quick
02:22
phones on the webinar okay what Russell
02:25
I thought you sold quick songs that’s
02:27
how you built it up so big right no I
02:29
did it look at the offer what the offer
02:31
was you when you buy funnel hacks for
02:33
ninety nine 70 by this course that’s
02:34
amazing for ninety seven dollars when
02:37
you that you quit phones for free to
02:38
next six months that’s the offer and you
02:40
look at your huh yeah someone quit folks
02:43
for free so i will buy the course ok so
02:46
i create an offer this because like what
02:48
they really wants clickfunnels right
02:49
where my poem i’m gonna debut click
02:50
foster free who wants it for free daily
02:52
i wanted for pretty sweet when you
02:53
invest in this training course you get
02:55
it for free right like that little shift
02:57
was huge for us before i was done click
02:59
funnel so click photos and you get its
03:00
final hack something for free what they
03:02
really wanted was clickfunnels so i give
03:04
that in that for free when they buy the
03:05
course I is shifting the offer same
03:07
product same deliverable different way
03:08
to structure the offer Kevin as I a
03:13
brand new bouchard last week Brendan was
03:15
shown me some of their offers and like
03:17
this one and I’ll kind of walk us
03:20
through it but he showed me this really
03:22
cool process he that’s called these
03:23
seven-day launches and I showed the
03:25
inner-circle meetings walking everybody
03:27
through in our groups and people are
03:29
going nuts i’m about to launch her first
03:30
our first one which I’m excited for but
03:33
what’s interesting is as a looking at
03:37
that his offer like it’s brilliant
03:41
because like
03:42
how do I explain it so basically he
03:44
creates a course in people live so you
03:45
need a watch for like 12 hours as he
03:47
creates an actual course and see the
03:48
whole thing right live right so then the
03:50
average mind would say okay the product
03:53
is cell now is that course now the
03:55
context is kind of hard cuz you don’t
03:56
have the backstory but just pretend like
03:59
you understand so he creates the course
04:00
lets people watch it live and the end of
04:02
it he offers a product and so the
04:03
logical thing would be to excel the
04:04
course right because they saw it they
04:05
want it but he doesn’t sell the course
04:07
instead he sells a different course
04:09
gives me huge kitchen percent discount
04:10
on that course when they buy that then
04:12
they get the thing that they just
04:13
watched and create for free right so
04:15
it’s like just shifting the offer which
04:17
is the magic again and so as I’m kind of
04:20
thinking through this like I was
04:21
launching we’re launching the extra
04:22
secrets book here in a few days and when
04:25
today I came in the office tonight like
04:27
the funnel I had was good they were all
04:29
good offers but like a good offer
04:32
doesn’t make you tens of millions of
04:35
dollars like an insane irresistible
04:37
offer does and so I kind of like took
04:39
our existing funnel eyes scratched all I
04:41
said I’m starting over and I’d shifted
04:43
the whole thing and we changed the the
04:45
funnel and the offers and now it’s like
04:47
insanely good so I should walk you
04:51
through the whole funnel I had a little
04:52
time ok we’ll do that so this was going
04:54
to happen in the funnel so somebody will
04:55
come to the page and you notice all the
04:58
ads without free book free book free
05:00
book right why do I do that here’s this
05:01
will offer free book you cover shipping
05:03
and the messaging is always like I’ll
05:05
pay for the book you pay for shipping
05:06
right so that’s that’s the message here
05:09
is just full offer ok cool into books
05:10
they go to buy the book they put in step
05:12
number one the shipping address step
05:13
number two says cool here’s the book for
05:16
free like you said or you can upgrade
05:17
right now and get what we call the
05:18
funnel hacker black box this gives you
05:19
both of my books plus these other 64
05:21
books plus these other cool things it’s
05:23
just 37 bucks so and so they can they
05:27
can upgrade but which is again another
05:30
ears just go off right wow you’re coming
05:31
from this this other thing and it’s
05:32
still irresistible right so there’s the
05:35
irresistible offer then then there’s a
05:38
order form bump which again is another
05:41
irresistible offer like hey you’re gonna
05:43
get blah for free when you buy this
05:45
training course that use discount or
05:46
something like that right so I don’t
05:48
know I’m figured that one out exactly
05:49
yet but they’ll be the training course
05:50
there which is awesome ok
05:53
then the upsell the episode was going to
05:55
be a recordable 2.com seekers the next
05:58
receivers audiobooks right so I’ll just
05:59
sell that day and my hard costs like
06:01
it’s kind of expensive about 40 bucks
06:03
for me to have these mp3’s that are
06:05
shipped like they’re they’re not Chinese
06:07
one of the actual American ones and
06:08
they’re more expensive but they’re like
06:10
really really cool right and so I need
06:13
you to double speed on mp3 player bunch
06:15
other cool thing so it’s really cool
06:16
offer product and so I I was gonna sell
06:23
that but I Viking my hard costs are any
06:26
closer camera exactly 40 bucks right so
06:28
i was like what if I sells 400 bucks but
06:30
my guy pay still is forty percent
06:32
commission on my god like it gets really
06:33
expensive really fast and so I’m like
06:35
it’s not very much margin there but i
06:37
need the margin in there to be able to
06:38
to do what i need to do right I need the
06:42
margin to be able to buy ads no kind of
06:46
things like what I do so I said okay
06:47
well we’ll beat it so if we increase the
06:49
price to 150 dollars for mp3 player and
06:51
then it’s kind of expensive mp3 player
06:53
right that’s like wait what if we shift
06:55
the offer so we shifted the offer so
06:57
what I’m doing now instead is like look
06:59
if you guys want I will give you this
07:01
mp3 player for free you guys get
07:03
completely free but to get it for free
07:05
you have to invest in this course right
07:07
here which is the perfect webinar
07:10
stickers training course and then the
07:12
training course else for two hundred
07:13
ninety seven dollars what you can do is
07:14
you’re going to get because here on this
07:15
page you’ll get a fifty percent discount
07:17
so you get the entire course for 147
07:20
dollars Lee a half off if you buy right
07:22
now and you get the mp3 player for free
07:24
boom boom you guys hear that the bomb
07:27
dropped like boom here’s our offer
07:29
because who doesn’t want the mp3 player
07:31
you want it and you’re like okay you
07:33
only get it we buy this course be
07:34
pickenson discount online course and
07:35
also it’s like irresistible offer now I
07:37
look like other courses I’ve done in the
07:39
past usually like 197 to 207 dollar
07:42
offer like I’m getting five to seven
07:45
percent to take that I’m excited to find
07:47
out what percentage is on this
07:49
I’m i guess i’ll be i’ll be in double
07:51
digits at least hopefully high
07:52
double-digit so that’s that’s kind of
07:54
cool why didn’t we’ll find out time will
07:56
tell remember a long time ago onyx and
07:59
gall and mike’s Olson could have put out
08:01
a product called Bond Street and a
08:03
member of the things that they said in
08:04
there was like urs a work-free million
08:06
times on the upsell pages like for
08:08
example say you sell 10 cds on the
08:09
upsell page you want to be like you get
08:12
these nine sees for free when you best
08:13
from this one right here you buy this
08:14
one right here you’ll give you the other
08:16
night for free right they try to figure
08:18
how do you make your offer free it’s all
08:20
about how do you make it free free free
08:21
free okay so now i’m going away three of
08:23
three player when you get fifty percent
08:25
discount on mine on this course you need
08:26
anyway Ted so that’s the irresistible
08:29
offer then things to know that a Down
08:30
cells was like how about this if you
08:32
don’t want the mp3 player it cost me
08:34
fifty bucks to ship it out to you anyway
08:36
so how about this will save us both
08:37
money I want ship it to you and you get
08:38
a digital version it’s only ninety seven
08:39
dollars if we drop some of that and then
08:42
I’m doing one of the cool things is that
08:43
on the down so it’s like you get the
08:46
digital whatever or it’s like how this
08:48
or if you decide to actually been
08:49
pursued player also throws other cool
08:51
bonus as well just to push it over the
08:52
edge and so I was coming on the cool
08:55
then the next page I’m gonna think um
08:59
and then I’m gonna say basically I could
09:00
it’s time to start your education and
09:01
this first three chapters of the book
09:02
we’re about building a mass movement
09:04
this is a 90 minute presentation to
09:05
follow my about building asked movement
09:07
and I want you watch it right now so
09:08
then they watch the movement they watch
09:09
the video which then helps understand
09:11
like building a mass movement building a
09:12
culture the tractive carrick tight all
09:14
the kind of stuff builds out the first
09:15
three sections of the books they watch
09:17
that and is it bought after the video
09:18
tells me go register for the phone hacks
09:22
webinar rich for that and it’s an auto
09:25
webinar and it puts them through to sell
09:27
them a thousand dollar product of click
09:29
funnels and so
09:32
that’s the first part of the funnel the
09:34
first point of sale right so they go
09:35
free book or they get the black box and
09:39
they get the order form bump and then
09:40
they get the mp3 player for free
09:41
basically everything so far has been
09:43
free to most heart and then they get the
09:45
webinar the attorney video free webinar
09:47
for free and then they buy click funnels
09:49
me click or they buy photo actually get
09:50
a quick phone for free so you notice has
09:52
been like everything I sold so far as
09:54
free get my average cart value my
09:57
potential average car values like 15 and
09:59
I quit that means like they’re 200 bucks
10:01
so far softly okay then after the
10:05
webinar funnel ends seven days later so
10:07
this whole funnel is point of sale of
10:09
some days that follow up on the webinar
10:11
and then what’s exciting is out and say
10:20
oh what’s exciting is then after day
10:23
seven then I transition them to I don’t
10:26
know today just hanging out of Brendan
10:27
am I told us on the plane he did a big
10:30
product launch for he sold it was a two
10:32
thousand our course he saw by 2200
10:34
copies and then the week later he sold
10:37
the swipe file so that launch where she
10:39
was like the sales video the transcripts
10:41
emailed all kind of stuff four nights in
10:44
but she sold 6500 of those something
10:46
crazy like that so I’m gonna do that the
10:48
end of the funnel deck like a week later
10:49
but I KU’s one feels cool funnel is the
10:52
book funnel plus webinars and hold
10:53
funnel stacking thing what I’ll do is if
10:56
you want I’ll give you all the swype
10:58
files the emails everything for free
11:00
once against free if you join final
11:02
University boom forgiven funnel
11:04
University and we do info on the
11:05
University you get also my son of
11:07
stacking bug bunch of other things all
11:08
for free ok so it’s free when they come
11:11
you ninety seven dollars so you come
11:12
back to like how you make these free
11:13
when they’re painting right like so they
11:16
get a whole cool thing for free when
11:17
they join former University then for two
11:20
days I’ll be pushing that offer then
11:22
it’ll down so like if they don’t want to
11:23
pay ninety seven dollars a month which
11:25
is where raising the price to then they
11:26
will get a trial they don’t get the free
11:29
things to doubt to him that’s boom the
11:31
next
11:32
three days then from there we transition
11:34
into the seven-day launch Brendan boosts
11:36
Bouchard my son’s name his style funnel
11:40
which I basically trading for free for
11:42
three days and then giving that thing
11:44
that they just record watched you give
11:45
for free they had a free when they best
11:47
into your next thing and the next thing
11:50
is going to be our secrets master class
11:53
or the fat event and that’s kind of the
11:55
funnel that’s first 40 days that’s kinda
11:58
what’s happening so I know it’s hard
11:59
it’s hard to see that visually explain
12:02
it but hopefully you’re getting the
12:03
concepts the understanding like how do
12:05
you make everything for free that’s the
12:08
key to what I want to share it yet today
12:09
making offers Silver’s of school the
12:11
people have to say s and so yeah I also
12:15
help so let’s try hopes are thinking
12:16
three offers if you’re selling a course
12:18
for thousand bucks a’course it’s gonna
12:21
be hard to sell but you sell your sales
12:25
scripts for nine nine seven dollars and
12:30
they give the whole crate course for
12:31
free then it becomes like you know some
12:33
I bad then it becomes an irresistible
12:34
offer like I need to sell scripts I’m a
12:36
thousand bucks that because 10 sub for
12:37
free right like how do you tell you
12:39
structure like what do you have and how
12:40
can you make that offer sexy as possible
12:42
i think it did a web i did a podcast
12:44
couple months back on like turning up a
12:46
sexy on your offers its kind of
12:48
something similar but just thinking
12:50
about how do you add free into
12:51
everything and a couple games of cases
12:54
and ideas and examples worst case
12:56
scenario if you don’t understand what
12:57
I’m talking about then on April
12:59
eighteenth or beyond so privatize most
13:01
gays here this it will be live go-to
13:03
expert seekers calm and go get your book
13:04
and watch the process in motion by
13:07
slowly so you don’t miss any of it hope
13:10
you guys enjoy it appreciate you all for
13:12
listening subscribing and hanging out
13:13
with me all the time in the car or
13:15
wherever you may be right now that said
13:17
on the Jimmy Jones are now grabbing some
13:19
sandwiches go feed the kids and I got
13:20
you back to finishing out this funnel so
13:22
it’ll be ready for you guys to see all
13:24
right well actually the fiery buddy
13:27
thanks so much for listening we hope you
13:29
enjoyed the behind-the-scenes look at
13:31
our photo hacking project you can also
13:33
watch the funnel hacker online reality
13:35
show and watch us build and launch
13:36
funnels live at WWF NL hacker TV if
13:40
you’d like to come hang out with your
13:41
fellow funnel hackers come join our
13:43
facebook group at ww project click
13:45
funnels com oh yeah and don’t forget you
13:48
can get a free mp3 player with first 257
13:51
episodes pre-loaded at marketing in your
13:53
car calm join us next time and remember
13:55
you’re just one funnel away from your
13:57
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.