334 - Shrink The Funnel, Extend The Value

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started good morning everybody guess
00:32
what today is today’s book launch day oh
00:36
and i’m so excited it which is really
00:39
weird like underlying feeling of like
00:40
being so tired this okay we totally uh
00:45
were up last night at the office of
00:47
three and now it’s nine so we have six
00:49
hours since we’re so six five four four
00:53
and half out for a half hours sleep
00:54
that’s pretty good it’s a little tired
00:56
but I feel good and excited and nervous
00:58
all wrapped into one huge thing so the
01:01
book launch goes live in one three four
01:03
five five hours from right now so we’re
01:05
going in I have to finish the initial
01:08
sales page substates for selling only a
01:12
free book it’s pretty intense and
01:13
amazing and exciting and I cannot wait
01:14
for you guys all to see it fact by the
01:16
time you hear this will probably live so
01:18
that’s what’s happening today is we’re
01:21
going live and it’s like 18 months worth
01:22
of work and effort and stress all coming
01:25
down to today and it’s funny because
01:28
it’s dishing like it at our events we do
01:33
a hackathon make people say plate and
01:34
work and get a project done our
01:35
certified partner event like to make you
01:37
a hack finally able to stay late or a
01:38
fat of it we do that like there’s
01:41
something about like having a deadline
01:42
that makes things get done because like
01:44
we’ve had a long time to work on this
01:45
fuddle but until it was like k this
01:48
happens tomorrow like we just there’s
01:50
something about deadlines and make
01:51
things actually get done it’s kind of
01:53
like Arjun Singh scarce to get people to
01:54
buy it’s like Arjun Singh scares to get
01:56
you to get stuff done so we about five
01:57
or six we’re setting out for iOS and I
01:59
or sushi working on the funnels and the
02:01
pages in the videos and then just all
02:03
this stuff and then turning out cool so
02:06
I know they’re all doing testing now
02:07
make sure the order flow works and
02:09
nothing breaks and all those kind of
02:10
things
02:11
but that’s kind what’s happening so I’m
02:15
excited so this give me short ones come
02:17
on the office already I got a lot of
02:18
work to do today to get asking live but
02:20
my one thing I wanted to share with you
02:23
guys that was kind of cool is I talked
02:26
to the inner circle group about this
02:27
like back in the day I used to think
02:31
that like the goal of funnel is to like
02:33
sell people with algebra ways so we used
02:34
to have these funnels that were like
02:35
really cool huh like not like a good
02:39
long eaters like upside down so upside
02:41
down sup so down so like just kept going
02:43
until like people hated me and I thought
02:45
that was like the power of funnels and
02:47
it’s not you can make a lot of money off
02:49
somebody wants through a funnel but if
02:50
you do it right you may go on money with
02:52
him forever IQ should should leave them
02:54
and having a better experience then then
02:56
then without buying right or like it
03:00
should make the buying experience better
03:01
and not a worst experience otherwise in
03:03
the funnel was like a bad thing right
03:06
and I don’t want these to be bad things
03:08
from here for anyone and so I’ve been
03:10
I’m sure you’ve all been in two funnels
03:11
where you get caught in this this trap
03:14
of upsells down cells and it’s like
03:16
horrible right so my whole mindset of
03:18
this launch is like how do we how do we
03:20
shorten the funnel right which seems
03:22
counterintuitive but like shorten the
03:24
funnel and then extend the value on the
03:28
back so what that means is basically
03:29
when you go to book floating on a couple
03:31
things canapes one in your shipping
03:33
address in page two basically you’ll for
03:35
the book we upgrade you to the black box
03:37
final hacker black box also put in the
03:39
the are our fast product creation
03:44
training right so even though it’s a
03:46
free book like during checkout process
03:48
people spend sounds like seventy seventy
03:51
dollars so it’s like we increase our
03:53
average potential average car value that
03:55
much you know like it’s a free offer and
03:57
then we just only have one real upsell
04:00
slept cells there if I say there’s a
04:02
downside of that it’s over then the
04:03
transaction ends on thank you page this
04:05
is where we start the extending of the
04:07
relationship building side of it right
04:08
so you come in Thank You page there’s a
04:10
90 minute video of me training which is
04:13
like where my best pred proud of it one
04:15
of the best videos so they get that make
04:17
it make 90 minutes of like education and
04:19
training and then it’s like amazing then
04:20
the call to action and the trainees
04:21
opt-in for this web class without from
04:24
the web class and then there’s I
04:25
two hours and 20 minutes of training
04:27
that happens over the next few days and
04:29
it when you look at it it’s like I’m
04:31
extending I’m shrinking the cart while
04:35
well still increasing the average cart
04:37
value that extending the value on the on
04:40
the back side of it anyway that 55 day
04:44
class pushes into the 987 dollar quick
04:46
funnel thing and then from there it
04:51
transitions to the next anyway it’s just
04:54
interesting some I thought for today
04:55
first off make it fun all schools people
04:58
have a good experience and they enjoy
04:59
the process shrink the size of the
05:03
funnel while increasing the average cart
05:05
value in cool way that people enjoy and
05:07
then extend the backend follow-up
05:10
funnels through the training education
05:12
to build a relationship and rapport with
05:14
people so anyway that’s my thoughts I
05:17
might be completely wrong but I think
05:18
I’m right so we’ll find out soon next
05:20
five hours from now so we appreciate how
05:22
he has all for listening hope you have
05:24
an amazing day and i’ll talk to you soon
05:28
thanks so much for listening we hope you
05:31
enjoyed the behind-the-scenes look at
05:32
our funnel hacking project you can also
05:34
watch the funnel hacker online reality
05:36
show and watch us build and launch
05:37
funnels live at WWF LOL hacker TV if you
05:41
like to come hang out with your fellow
05:43
funnel hackers come join our facebook
05:44
group at ww project click funnels com oh
05:47
yeah and don’t forget you can get a free
05:49
mp3 player with first 257 episodes
05:52
pre-loaded and marketing in your car
05:54
calm join us next time and remember
05:56
you’re just one funnel away from your
05:58
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.