335 - Book Launch Debrief: The First Twelve Hours

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started what’s up everybody’s russell
00:32
brunson on a welcome oh crap i almost
00:35
just backing out of my backing out of my
00:40
driveway I literally almost back into a
00:42
walk and you guys gonna cut live here
00:44
I’m marking it in your car anyway hope
00:46
you guys are all doing awesome today so
00:47
today well yesterday was book launch day
00:52
and today it’s the day after book one
00:55
today and I bet you’re wondering how
00:56
it’s going so on tell you as you
01:00
probably know actually I remember
01:03
exactly how much I told you guys but
01:06
bleeding to the book launches with any
01:08
launches there’s a lot of stress and
01:09
time energyne stuff that goes into it so
01:11
Monday night we basically with the
01:14
office super super late and then I get
01:18
three o’clock we got done they went home
01:20
we came back tuesday and let loose at a
01:22
long time before Eastern we give to
01:25
clock are times we had tailed new or
01:27
your two o’clock P everything done which
01:29
is highly recommend on launch day we see
01:30
launch day 29 a in the mornings it was
01:32
always a nightmare so we push them out
01:34
late in the day that way you get time
01:35
the more about five hours every backed
01:38
off at nine so it’s nine till tues five
01:39
hours here and done let me start moving
01:41
and start scrambling a chart going and
01:43
go it’s crazy I come out how much stuff
01:44
you have like plaids good to pick a
01:47
launch date because otherwise you’ll
01:48
never actually done because we never
01:49
would have got done ever because even
01:51
with sin up all night and then all
01:52
morning everything is still like I think
01:55
we’re like nine minutes late before like
01:56
the funnel one hi it’s like if you like
01:58
wishlist stuff you want to do and they
01:59
get smaller and smaller and smaller to
02:01
deploy like all right well this what we
02:02
have to do and it’s like oh crap snuggle
02:04
I’ve what do we wouldn’t simply have to
02:06
it’s like cut out and it’s just kind of
02:08
crazy so then you launch it and it’s the
02:10
back
02:11
and you wait and this is like honestly
02:13
for me the worst time it’s like it’s
02:15
weird she placing this huge like
02:16
climatic like boom and it goes but it’s
02:19
like the office league its use climatic
02:20
thing and then it like stops and then
02:22
you’re like what’s happening and they’re
02:24
sending emails but then like because us
02:26
and eight million other affiliates are
02:27
all female on the same day from action
02:28
etics like a kinect backed up sorry
02:30
males are going out and all sorts of
02:31
stuff starts happening but luckily like
02:33
a lot of people were waiting and like
02:35
anxiously waiting to buy and so books
02:37
tell start coming in boom boom boom so
02:39
watch the sales coming first and I’m
02:42
gonna watch it like the stats the
02:43
numbers to see kind of where things are
02:45
at and obviously it’s harder because the
02:47
first group you will come through like
02:48
you’re hyper active buyers I call you
02:49
guys right you guys we jack up our staff
02:51
so I don’t trust that you purchase our
02:53
stats that early but it’s still I kind
02:57
of you’re watching just kind of see him
02:58
being you’re curious right so watching
03:00
all stats and stats look good but like
03:02
there’s this new data dashboard click
03:04
final setting knows there I remember we
03:06
talked about at phone hacking live but
03:07
and sex scene it so I clicked on it and
03:09
is like is amazing she showed you all
03:10
the sales for everything like set front
03:13
improbably upsells or reformed bumps
03:15
like everything she kind of good glimpse
03:16
of like oh here’s what everything is
03:17
looking all my based on numbers looks
03:19
good but then there was this number up
03:20
here that said average car value and the
03:22
Hammonds car value number was horrible
03:24
and i was like huh i keep watching and
03:27
then it you know one hour turned into to
03:30
the average car by network of getting
03:31
worse and worse and i was just like
03:32
almost this point of like depression and
03:35
Maicon say i was like coming back with a
03:36
team like okay what do we do do we go
03:38
and do we add in a whole nother upsell
03:43
you know and because the car value
03:45
wasn’t hides we needed to be and like
03:47
all these all these million things are
03:48
going to your head right and so I’m like
03:49
I want to add another upsell because I
03:51
wanted you know that this this funnel
03:53
like is as we talked about in the last
03:55
pockets it’s a short funnel there’s a
03:57
lot of there’s offers in there but it’s
03:58
a short funnel so that’s kind of like
03:59
shorten it but then there’s longer on
04:02
the value side so like over the first 21
04:04
days like we’re monetize is amazing by
04:06
some affiliates are short-sighted
04:09
typically they’re not looking at women
04:10
days looking like what happened today
04:11
right and so it’s like I can need to be
04:13
high enough to to make sure affiliates
04:15
were happy at all kind of stuff so
04:16
totally stressing out freaking out
04:17
trying to figure things out and and then
04:21
I think Stephen or someone’s like I
04:23
forgot to reset the
04:24
stats dated before went live since all
04:27
of our test purchases were in there and
04:28
everything so psycho so I had John go
04:30
and actually pull all the data delete
04:32
all the all the other purchases he’s
04:34
doing math everything’s look everything
04:35
he came back inside here’s a numbers
04:36
boom boom boom boom and based on our
04:38
average car value is $39 sounds like
04:40
what I know the stats here save it was
04:43
like it 19 things I know based on like
04:45
the actual numbers were 39 I was like
04:47
are you kidding me like 39 it’s like
04:50
perfectly in alignment what we need to
04:52
make this whole thing work and also Mike
04:55
it was say I would from like I wanted
04:58
you to cry and like rebuild the whole
05:00
funnel to like wait a minute this is
05:02
like exactly how we needed to be and so
05:04
a huge sigh of relief I’m like wait make
05:06
sure you’re right do numbers again
05:07
because I don’t want to be celebrating
05:08
to find out in like an hour if now that
05:09
I should have been so for today not
05:11
numbers games like yes this is exactly
05:13
what it looked on number so I was like
05:14
oh thank heaven so there was like one
05:16
stat in our stats dashboard it wasn’t
05:18
correct and I’ll said a bunch of other
05:21
data but anyway but also in that like it
05:22
was awesome son then I was like oh man
05:24
says awesomes puts a few on the fire us
05:25
and Facebook lives are doing more stuff
05:27
fighting my emails started gall going
05:29
out like around six or seven o’clock in
05:30
high and now it’s been 12 hours and as
05:33
of today we have sold this morning as a
05:36
sixty three hundred copies of the book
05:38
what my initial goal is 10,000 week one
05:42
and now dave told me this morning our
05:44
goals 10,000 first 24 hours so that’s
05:47
what happens i wanted i now i’m bout to
05:49
virtual book tours basically look like
05:50
15 people lined up today or new facebook
05:52
lives on to their face onto their
05:54
audiences they’re gonna interview mount
05:56
the book and the interview is done and
05:57
we’re logging into their account we’re
05:59
going to be paying ads to throw that
06:01
facebook live to their audience which is
06:03
like I think the future jv’s I went
06:06
first to kind of really test it’s all a
06:08
year’s know how it works but it’s
06:09
basically like going on book tour right
06:11
like real authors real Otto I should say
06:13
that like if you like traditional people
06:15
like how they made in a book it’s out
06:17
what do they do right they go on jail I
06:18
guess not Jean let alone anymore watch
06:20
TV for so long they go on like Jimmy
06:22
Kimmel and Jimmy Fallon and like today
06:24
show they they do the media network that
06:26
way sort of now but kind of doing
06:27
through Facebook and so your Facebook
06:29
lives people audiences and then again
06:31
affiliates they typically don’t
06:34
they’re just shorts I mean they’re
06:36
amazing people and I’m the same way it’s
06:38
like but as a silly as I make fun of
06:40
myself like what kind of short-sighted
06:41
lake we wants to catch melee we don’t do
06:43
anything for that cash because we don’t
06:45
have to work till it’s like they were
06:46
just good at making money and so it’s
06:47
like wait to do that so basically like a
06:49
you get on in 10 minutes interview
06:50
Russell has done and then Russell will
06:52
spend his money to promote that post to
06:54
your people and that’s the goal on the
06:56
game plan so anyway super fun we’re
06:58
trying to say and in fact it’s starting
06:59
in 14 that’s gotta go ok Ollie and how
07:02
it goes but that’s recap so far the
07:04
first 12 hours the book launch has been
07:05
amazing average car value is sticking
07:07
about thirty-eight thirty-nine dollars
07:09
see the math on that 63 yeah we’re about
07:11
quarter million dollars in cash
07:12
collected in first 12 hours on the free
07:15
book offer which is awesome so funnels
07:17
work you guys once again proving it
07:19
practicing what I preach so if you have
07:22
bought the book a go-to expert seekers
07:23
calm by the book slowly the funnels
07:25
working and it’s exciting anyway
07:27
appreciate you guys an amazing day we’re
07:29
talking soon hi everybody thanks so much
07:33
for listening we hope you enjoyed the
07:35
behind-the-scenes look at our funnel
07:36
hacking projects you can also watch the
07:38
funnel hacker online reality show and
07:40
watch its bills and launch funnels live
07:42
at ww bundle hacker TV if you like to
07:46
come hang out with your fellow funnel
07:47
hackers come join our facebook group at
07:48
ww project click funnels com oh yeah and
07:52
don’t forget you can get a free mp3
07:54
player with first 257 episodes
07:56
pre-loaded and marketing in your car
07:58
calm join us next time and remember
08:00
you’re just one funnel away from your
08:02
dream

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.