337 - How To Beat Your Own Control

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started hey Bros Russell welcome to a
00:32
rainy rainy marketing your car and I
00:36
just dropped off dallin my oldest win
00:38
who is my son who loves extracurricular
00:41
activities at Dance class early morning
00:43
so head back in alpha now and excited so
00:46
book launch has been live for I think
00:48
almost six days now and six days it sold
00:51
over 20,000 bucks what crazies last year
00:54
it took us it took us a entire month to
00:57
sell 20,000 honey if we got 20,000 for
01:00
clothes 20,000 am I can remember exactly
01:01
numbers back then but it’s pretty pretty
01:04
exciting actually for us and we hadn’t
01:06
even pulled out the big guns yet so
01:08
hahaha those who are watching some crazy
01:11
stuff happening so at 20,000 I think we
01:14
should hit least fifty or sixty thousand
01:15
books old which is insanely cool so
01:17
really proud and excited for that and
01:20
yes I did option now because a bunch of
01:23
things happening in fact the number one
01:25
thing well it’s interesting so how about
01:28
you bike when you’re the middle book
01:30
launch and launching a million things at
01:32
once right which the Ox we’ve been doing
01:35
so my stress levels are a little higher
01:37
than the typical enough stress levels
01:39
mean I mean like just a lot of stuff
01:41
happening it’s been interesting like I
01:45
think so I was like you’re so close on
01:47
the you eat you can’t you know to do
01:50
right and so I a book launch of them
01:53
really well thank our average car value
01:55
right now is about thirty four dollars
01:56
so for everyone who buys the book on
01:59
average make about thirty four dollars
02:00
in the funnel which is great but like we
02:04
heating like he’ll get better and make
02:05
it better exactly way make it better and
02:07
and bike been like it a blank like I
02:11
don’t know to do look at I was like
02:13
that’s an so anyway I bought it can call
02:17
it float tank a while ago it’s my house
02:18
and I’d hardly ever used I feel bad like
02:20
like I clean it more often they use it
02:22
because it’s kind of a pain to keep
02:23
looking back now I definitely not gonna
02:25
float tank on my house but there are
02:26
very cool and I promise you somewhere in
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your hometown there’s probably a float
02:30
tank place to Google flow tank and your
02:33
city i but you’ll find one but basically
02:35
it’s a huge salt sensory deprivation
02:37
tank or it’s like thousand pounds of
02:39
salt sea lane and you float to the top
02:40
and you sit there and typically i do my
02:43
flow tank I go know some music or the
02:46
cds or talks whatever right but this
02:48
time for some reason like the the the
02:52
music thing wasn’t playing so this is
02:55
this is a Saturday night yes saturday
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night so went in there and musically
03:00
looking to work as I uh whenever all the
03:01
childlike focus and do my whole like
03:03
meditation thing I’m not a very good
03:05
meditator hood by any stretch prestatyn
03:08
laid there and I tried to focus my
03:09
breathing and just try to like think
03:11
about the major things and it was cool
03:13
because the first time like I think I
03:15
had a time like reset and like not not
03:19
like not being in the motion of
03:22
everything i SAT there for an hour and I
03:25
said before I 47 I passed out and I woke
03:27
up my alarm went off and I think it any
03:29
like great ideas while I was sitting in
03:30
there but I feel like it was like a
03:33
flush like a cleanse or something
03:35
because then went back inside it is
03:38
probably 11 o’clock at this time or
03:39
maybe I mean almost twelve o’clock and
03:41
and photo tape when he’s like an hour
03:43
the flow tank feels like you’ve slept
03:44
for like five or six hours I felt really
03:46
good so I got up enough like side of
03:48
stamps like two or three in the morning
03:50
and then next day I had church yesterday
03:53
and i’m in church and all of a sudden
03:54
like the ideas started flowing and i was
03:57
like what where are these coming from it
04:00
was almost like like there was a
04:01
blockage and like that flushed it and
04:03
then also it was like they just sort of
04:04
flowing I’m sitting there and I’m like
04:06
oh my gosh like I can’t even keep up
04:08
with results like in church to try to
04:09
pay attention and listen and be good
04:11
while I like taking those like I can’t
04:13
forget this stuff this is really good
04:14
crap I got to make sure I don’t forget
04:15
is I might take typing on notepad unless
04:17
I go back out focus and all since like
04:19
keep flooding any ideas
04:21
this is so cool so I got huge flood of
04:23
inspiration so so this morning will come
04:27
early 85 which I’m Marty I’m hurt really
04:29
bad 830 I like a brother keep my eyes
04:31
open so I don’t know there’s gonna be
04:33
long week at things but but it got up
04:36
and I started kind of reached weaken our
04:39
our funnel so the average carvalho
04:41
knocking my state was 34 36 camera
04:44
recycle it was bad this morning my goals
04:47
gets 40 and I think I can I have some
04:48
idea so I’m going to be plugging in all
04:50
these split tests and different things
04:51
i’m actually going to record 24 upsell
04:53
videos right now because I think I
04:54
figured out what I messed up on which is
04:56
so cool which is odd part i love about
04:58
muddled so if everyone does that funnel
05:00
to don’t work you need a funnel to do
05:01
work i want to stress like this process
05:03
i talked about a funnel hockey live and
05:05
i’m going to talk more and more about in
05:07
fact if i ever happen to do book 3
05:10
hopefully i never do but if i happen to
05:12
this will be look for the premise of it
05:14
another premise but the the beginning of
05:16
it is understand this piece of it so
05:18
basically we drive traffic we spend time
05:20
when we look at the numbers and based on
05:21
the numbers which I figure out okay now
05:23
we know what is how to make it better
05:25
interesting if you look at the
05:27
copywriting or a little happen is that
05:28
like a big companies like agoura and
05:31
boardroom think that that were there
05:33
very copy intensive and they hire the
05:35
best copywriters in the world to have
05:36
copyright have ever whoever it’s the
05:38
copies it’s called the control they get
05:40
a royalty on that control of long as it
05:41
winds and then since the controls
05:42
written than all these other writers
05:44
come and try to beat it try to beat your
05:45
control so they’re all trying right
05:47
different headlines different rows to
05:48
provokes different angles and just
05:49
different things to beat your control
05:51
and they’re not rewriting a letter
05:52
there’s taking what he already have in
05:53
fact I can increase it and and they say
05:59
win then they get that they get the
06:00
royalties so it’s like that’s the moon’s
06:01
job is to try to beat the controlled so
06:03
it’s almost like for for us for us ins
06:06
after you get the funnel launched in
06:08
live and everything that it’s coming
06:09
back okay how do I beat the control and
06:11
then trying to figure that out and so
06:13
it’s cool even step back and look all
06:14
the pieces i look at over the last six
06:16
days and still a lot of books we got
06:17
something a lot of data like what’s our
06:19
opting percentage and how many people
06:20
buying the you actually put the credit
06:22
card and people buying the black box
06:24
versus the book and we will buy an order
06:25
form bump how about the upsells down
06:27
south and looking at comments on
06:28
facebook and other things and sheisty
06:29
like okay where are the sticking points
06:32
after you identify those things out that
06:34
hard to come back
06:34
and we’re going to tweak it and shift it
06:36
so I’m excited today to try to reach
06:37
week those amongst the fact that we also
06:40
do like no 20 Facebook lives today to
06:42
pour out of the book so it’s gonna be
06:43
kind of crazy but it’ll that’s kind of
06:46
game plan so that’s why I’m doing today
06:48
and I hope you guys it as well look at
06:49
your funnels and try to be your control
06:51
because a fun game and you don’t if
06:54
you’re too close to like Iowa’s go go
06:57
run a floating for an hour ago float in
06:59
it and who knows maybe like me all the
07:01
idea to start flushing out or find some
07:03
else on your team and have them try to
07:04
be the control an N or a higher
07:06
Simonetta k if you beat my control i’ll
07:07
pay you y’all pay 100 bucks a try but
07:09
i’ll pay you a thousand to beat it or
07:11
whatever and just have people like start
07:12
making it a game because that’s what
07:13
starts getting really fun so anyway this
07:16
week of taking as on some fun journeys
07:17
we’re actually going to a few who the
07:19
Harmon brothers are if you ever seen
07:21
like the squatty potty commercial or
07:23
fiber fix or snap books or any of the
07:25
awesome viral videos we’re working them
07:28
to write script for quick funnel so I’m
07:29
actually heading down utah tomorrow i
07:31
think some thinking on a journey into
07:33
the cool stuff I learned a long way as
07:35
well hanging up those guys so anyway I’m
07:37
at the office let me get some work done
07:38
crystal videos make some funnel time you
07:40
my control and that’s gonna be fun so
07:42
we’ll talk to you soon thanks so much
07:46
for listening we hope you enjoyed the
07:47
behind-the-scenes look at our funnel
07:49
acting projects you can also watch the
07:51
funnel hacker online reality show and
07:52
watch us build and launch funnels live
07:54
at WWF NL hacker TV if you’d like to
07:58
come hang out with your fellow funnel
07:59
hackers come join our facebook group at
08:01
ww project click funnels com oh yeah and
08:04
don’t forget you can get a free mp3
08:06
player with first 257 episodes
08:09
pre-loaded at marketing in your car calm
08:11
join us next time and remember you’re
08:13
just one funnel away from your dreams
08:17
you

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.