338 - A Greater Invention Than Compounding Interest

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started what’s up everybody this is
00:32
Russell welcome to marketing in your car
00:34
um I just dropped out gallon when my my
00:38
Twitter’s my onto the firstborn my first
00:40
board of my loins
00:42
was I would say I don’t know maybe not
00:43
anyway a dance class and I’m heading
00:45
into the office and I’m excited this
00:48
week I didn’t last month - I didn’t I
00:50
did juice fast week and I lost much
00:51
weight and then I went crazy so I’m
00:54
doing just last week during this week
00:55
which would be good and I got back from
00:57
last week oh I’m so crazy so last week I
00:59
forgot to tell you guys I was gonna do
01:01
some podcasts and stuff but then I
01:02
didn’t so sorry about that
01:04
so we went out if he hasn’t who the
01:06
Harmon brothers are my go-to Harmon
01:07
brothers calm and it checked out there
01:10
guys do all the funny viral videos
01:12
anyway we didn’t exchange for them they
01:15
they had this one of their viral videos
01:17
was called fiberfix calm and it went
01:20
really viral but their funnels knew that
01:21
well so we help them rebuild the funnel
01:22
and exchange them writing a script for
01:24
us so we went to the writing retreat
01:26
this week with them or last week with
01:27
them which is cool I rented a cabin up
01:29
into Sundance for two days they had
01:30
three writers write scripts for us and
01:32
brought him in and then we got to listen
01:33
to all the writers scripts which were
01:35
linked insanely amazing and from the
01:37
three scripts to pick the best one and
01:39
then the rider from down basement for
01:40
three hours took all the best jokes and
01:42
other two scripts and weave them into
01:43
this one script that came back and we
01:45
liked it and we gained feedback from a
01:47
back and forth back and forth for two
01:48
days til the end they came out with the
01:49
script that is legitimately he like the
01:51
most amazing thing on earth so and then
01:54
plan was we’re gonna go out and produce
01:55
it but then on Friday I got an email
01:56
from them saying hey Russell so turns
01:59
out we really love the script we really
02:00
love you and your team and we want to
02:02
work you guys on this and actually
02:04
produce the whole video what which is
02:06
exciting I’m actually adding an officer
02:08
now because I would call if I’m to
02:09
figure out the deep and for those aren’t
02:11
who aren’t cool kids yet deets means
02:13
of certificate the details with these
02:16
guys and and if it works out they’re
02:19
gonna produce the video for us which is
02:21
insanely cool and just by nature of the
02:24
script I went and we created like ten
02:25
new things on the back end to make Oh
02:27
anyway I can tell you about an outfit so
02:30
they still in my head but it’s amazing
02:32
so anyway I’m really really really
02:36
excited for it and excited to share with
02:37
you guys here hopefully in the very near
02:39
future but as it’s awesome if this video
02:44
hits like it can and it should die I
02:48
think at the beginning of year I said
02:50
that there’s a couple things a couple
02:51
goals they have because our goal is to
02:53
get 200 million members which earn 100
02:55
million stab be insane but be hundred
02:58
million dollars which is also saying
02:59
actually so the goal will get two
03:01
hundred thousand members and I think we
03:02
started the year at like I don’t
03:05
remember started out but we are at I
03:08
think thirty no I think wait 39 thousand
03:12
maybe forty where I close their net and
03:13
40,000 members somewhere in there and so
03:15
I was like oh I got too big place to try
03:17
to I didn’t got three or four big plays
03:19
this year like for me I’m always like
03:21
okay but I hit a home run but I might
03:22
not so if I hit three or four singles
03:24
that’ll equal a home run right I think I
03:26
want a baseball guy but I think so so on
03:28
so I try to like have three or four big
03:30
things yes and so number one was book
03:32
launch which is going amazing well by
03:34
the way we’re we almost weeks in we sold
03:36
like 28,000 copies I think so that’s
03:39
going really really well
03:40
phase two of the launch starting this
03:41
week which is cool and then number two
03:45
was this viral video which now think
03:46
it’s going to hit which that can bring
03:48
on next twenty thirty forty thousand
03:50
members which is cool and number three
03:52
with infomercial which we’ll be filming
03:53
later on this year and anyway we’re
03:54
trying a bunch of Hail Mary passes you
03:57
know my sports analogies messed up Hail
03:59
Mary passes homeruns Grand Slams I don’t
04:01
even know double leg further back choke
04:03
him out
04:03
bunch of different things and I was like
04:05
I said it might all everyone on my team
04:07
like one or two of these things hit will
04:08
hit it and I said book launch is hitting
04:10
perfectly right right now which is
04:12
awesome now the video think it’s going
04:14
to hit so I mean there’s our two and if
04:15
we get infomercial as well like it’s
04:17
going to be amazing so fun stuff
04:19
happening over here and just excited so
04:20
maybe we’re talking about today
04:23
is I want to I want to help shift your
04:24
mindset a little bit I talked a lot
04:27
about this at my inner circle my last
04:29
inner circle meeting and it’s about
04:32
compounding interest maybe not so
04:35
compounding interest some dude who’s
04:37
famous said that the greatest discovery
04:39
in the world is compounding interest so
04:41
me if someone doesn’t understand finance
04:43
and doesn’t really care to that well I
04:44
was like okay I don’t know my means but
04:46
sounds awesome and and then I tried to
04:48
invest because I heard that and then I
04:50
decided hate that investing stuff so I
04:52
didn’t like that right and it was I kind
04:56
of up the whole compound being
04:57
interesting on citing the basis of the
04:59
greatest invention of mankind and then I
05:02
went on my way to keep try self stuff
05:04
right now fast forward to today and
05:07
what’s interesting is again I enjoyed
05:10
this actually really sick compounding
05:11
interest probably doesn’t but in my mind
05:12
it the concept of compounding like
05:15
creating something where everything else
05:17
you do compounds on that core sink
05:19
okay now the present make any sense yet
05:21
but I put a perspective so for me for
05:24
the last and now 14 years of my life -
05:27
the last - every time we would we would
05:29
do something there’s a lot of work and
05:32
then we would launch some things we make
05:33
a bunch of money and then and then that
05:35
work would disappear it would evaporate
05:37
grab that was the info product game and
05:40
that was the launch game that was really
05:42
not launching businesses right and and
05:44
so if one of my business launching like
05:46
different businesses and different
05:46
industries and the park the problem that
05:48
was like you launch it but then like
05:50
those customers you got in like blocks
05:52
in the business next week it’s like
05:53
those customers don’t compound right so
05:56
if you’re focusing on one business which
05:57
is like my message to all y’all and
06:00
everyone in my inner circle all the time
06:01
it’s like focusing on one business now
06:03
these your customers are compounding
06:05
everything you do it brings more people
06:06
into your list more customers more
06:08
things like that right so it’s a
06:09
compounding effect from there and so
06:12
that’s that’s a big you know that’s
06:14
compact which is which is good and that
06:16
way when you’re focusing all your
06:17
rollouts your launches in your products
06:18
and everything one niche at least the
06:20
customers are compounding so every time
06:21
you do it gets better the next time
06:22
right I’ve not watched my very first
06:24
product it was zip Brander and I only
06:26
have like five customers unless my
06:27
second one which is article spider I got
06:30
like 30 customers the next one was like
06:31
and over the last 12 years they kept
06:33
compounding right
06:34
customers kept adding up meeting bigger
06:35
bigger and tell-tell today it’s always
06:38
compounding which is cool from that
06:40
customer compounding standpoint but
06:42
what’s even cooler is until we had this
06:44
thing called click funnels like even
06:46
within that we still launch to make much
06:47
money we get more customers and it’s
06:49
like back to the drawing board every
06:50
single day and what I was telling
06:52
everyone iron your circle and I want you
06:53
guys to think about too is like figuring
06:55
out your one thing that you’re selling
06:57
right like the core thing so for many
06:58
click funnels with it right I know
07:00
obviously everyone can have a click
07:01
phone so every kind of something like
07:03
that it might be a membership site it
07:04
might be software might be something but
07:07
something where it’s like it doesn’t
07:10
have to be recurring but I think it
07:11
should be something where you’re
07:12
consistently pushing people into this
07:14
thing that is compounding right and so
07:17
by that what I mean it’s really cool
07:18
like when we first launched click
07:21
funnels I get a text every morning from
07:22
stripes showing how much money we make
07:23
and you know we have like 10 different
07:25
stripe council 1/10 X or morning and so
07:27
it’s kind of coax you see like the
07:28
launch that we’re doing we’ll see like
07:29
like for the book funnel that’s been
07:32
launched like it’s done with the twenty
07:34
seven twenty thousand bucks hammer of
07:35
Sol analogies it’s almost a million
07:37
dollars in cash collected so I i’ll see
07:40
you bake you sing like two hundred fifty
07:41
thousand dollars deposited today from
07:43
from stripe you know or a hundred
07:44
thousand whether those are cool like I
07:46
like those get me excited what was
07:47
coolers watching the click funnels like
07:49
everything we do now always compounds
07:51
upon quick funnels I think coming to buy
07:52
the book what I push them if you guys
07:54
went to the book funnel you know you
07:55
come to the book and I push into click
07:56
phone she’s come to anything is always
07:57
pushing back to that thing and I’m
07:59
watching the compounding of it and so I
08:01
remember like we first launched click
08:02
funnels I’d get a text someday there
08:04
were $0 your dollar days was like pants
08:06
there’s like hundred you see different
08:08
different things as we’ve doubled down
08:10
and really focused all of our efforts on
08:11
that that number of girls I member like
08:13
got the player I was like every day
08:14
we’re making ten thousand dollars day
08:16
that my text from stripe to say ten
08:17
grand a day 10 10 10 I’m like oh cool
08:19
and then he got to 12 and then to 15 and
08:22
the 18 then the 20 I like it wasn’t
08:24
necessary I was promoting quick fungal I
08:25
was pouring all these friends and offers
08:26
to push people to click funnels and then
08:28
that that number kept compounding
08:30
compounding from twenty thousand and
08:31
thirty a day to 30 day to 50 day fifty
08:33
day to eighty day eight 108 108 122 828
08:37
130 day and it keeps going up and up and
08:39
up and and it’s fun because now it’s
08:42
like that’s the goal is like that number
08:44
like everything’s compounding upon that
08:46
number even though I’m not directly ever
08:47
selling click fun
08:48
always things I’m doing keep continually
08:50
pushing people into that and that
08:51
becomes like for me that I mean the KPI
08:54
like everyone’s got a KPI in your
08:55
business right for me it’s that like
08:56
what’s the daily number we get from
08:59
clickfunnels
08:59
and as long as you’re doing a lot of
09:01
cool stuff that that number should go up
09:03
every single day for us it goes up every
09:05
it’s crazy man it’s like I can’t believe
09:07
this is like every day keeps going up
09:09
because there’s so many things all
09:11
compounding downtown the one thing and
09:12
so do you guys couple things first off
09:14
you’re doing more than one business stop
09:16
because you’re not compounding like
09:17
everywhere your efforts is like water
09:18
down in half okay when you’re focusing
09:20
on one core business everything you do
09:22
now gives you more customers which
09:23
compound which means you get better and
09:24
better every single day so that’s number
09:26
one number two is having a focal point
09:29
where you’re taking all these customers
09:31
something hopefully we continuity based
09:32
residual based and then knowing that
09:35
that’s the key like like that whatever
09:36
250,000 or hundred big days from
09:39
different rollouts are exciting and
09:41
they’re cool but I don’t care about it
09:42
well I can’t care about is that
09:44
compounding residual number because
09:46
that’s the thing that actually matters
09:48
in the business right that’s the
09:49
lifeblood of the business and so it’s
09:51
continual focus and energy on that and
09:53
so again number one compounding a
09:55
solution focusing on one business and
09:57
one customer base that’s how you can
09:58
compound and then number two is pushing
10:01
all those people into one core
10:02
continuity and compounding there and I
10:04
don’t know about compounding interest if
10:05
it’s the greatest invention the world by
10:06
tell you what focusing on one business
10:09
and on one continuity and pushing
10:10
everyone into that I think that’s the
10:12
greatest invention of all business so
10:14
anyway that’s what I got today you guys
10:16
I’m at the office
10:16
we’ll get prepped my called Harmon
10:18
brothers we’re gonna build this video
10:19
out we’re gonna change the world it’s
10:21
going to get everyone in the world to
10:22
become entrepreneurs so using our
10:23
software which is so cool and I’m
10:27
excited for it so appreciate you guys
10:28
you have got your book yeah go to expert
10:30
seekers come get your copy of the book
10:32
we re tweaked the whole funnel so you
10:34
may want to go see the new version of it
10:36
there’s a whole bunch of new the upside
10:38
down so process now is a lot better and
10:40
it’s increase our cart value by a lot
10:41
which is kind of fun so people take that
10:45
story another day there’s a really cool
10:47
story that uh when we’re at the the
10:50
cabin that happened so remind me outside
10:51
end of the day if I forget let me know
10:53
it was really cool though and it created
10:55
a new OTO upsell offer that’s completely
10:58
well and it’s pretty exciting so that’s
11:00
why I got you guys appreciate y’all
11:01
amazing day fuck yes soon thanks so much
11:06
for listening we hope you enjoyed the
11:08
behind the scenes look at our funnel
11:09
hacking project you can also watch the
11:11
funnel hacker online reality show and
11:13
watch us build and launch funnels live
11:14
at WWF NL hacker TV if you’d like to
11:18
come hang out with your fellow final
11:20
hackers come join our Facebook group at
11:21
WWF reject clickfunnels com oh yeah and
11:25
don’t forget you can get a free mp3
11:27
player with first 257 episodes
11:29
pre-loaded and marketing in your car
11:31
comm join us next time and remember
11:33
you’re just one funnel away from your
11:35
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.