339 - The Big Secret That Most People Don't Know About Expert Secrets

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started
00:30
born everybody’s Russell welcome to
00:32
marketing your car hope you guys are
00:34
awake because today is sort of my par
00:35
today we’ve got 40 certified partners
00:38
while almost certified partners and
00:39
Boise at our new office which is
00:42
exciting someone head out there in 9
00:43
minutes I’m going to count my minutes to
00:45
do this obviously everything anyway good
00:48
news is he can’t start without me right
00:49
I hope anyway um so I said a quick
00:53
message for you guys because I was
00:54
interesting so it’s been fun as I’ve
00:56
launched in the book I get to do tons of
00:59
interviews and podcasts and all this
01:00
stuff right if people ask you questions
01:02
some questions people ask same ones
01:04
every single time other people ask
01:05
questions that make you make you go hmm
01:08
how’s the song go things that make you
01:10
go hmmm anyway so and so couple things
01:15
got me thinking and I thought some cool
01:16
ideas I want to share guess two things
01:17
number one what can I run the
01:20
conversations it’s funny because if
01:22
someone humor was their drill me that
01:24
like why in the world is read to the
01:25
book I thought you hated writing books
01:26
I’m like I do it so hard and then I was
01:28
like why why why and finally like this
01:30
it’s weird I like when you’re on the
01:32
spot live and you can’t edit I also make
01:33
magic comes out and I start thinking I
01:35
was like well I always tell people that
01:37
this business there’s an art and a
01:39
science of this business right and the
01:41
problems people focus too much on the
01:42
art or too much on science and give the
01:44
art it looks good those making money of
01:46
the science structurally it’s right but
01:48
there’s no money like there’s it’s got
01:49
to have both right like we talked about
01:50
like increasing the sex appeal make it
01:52
means exciting that’s the art side of
01:53
this business then there’s like the
01:55
science part which is funnel structuring
01:56
and I was thinking about I’m like
01:57
dot-com secrets is like the science part
02:01
of this business and expert secrets is
02:03
like the art it’s like it’s like what
02:04
you’re putting on top of the pages in
02:06
the structure to make it work to make it
02:08
convert to make people interested in
02:09
and keep coming back to you and I said
02:11
like that’s so cool like dot-com secrets
02:14
is science and extra secrets is the art
02:16
and you gotta have both because business
02:18
is the business of art and science which
02:19
is why a lot of people struggle with it
02:20
because they are really good on the
02:22
technical side are really good on the
02:23
artsy side and and it’s a blend of the
02:25
two and which is why I think most people
02:27
should have partners because it’s hard
02:29
to have everything knowing that
02:30
everything well maybe couple people but
02:32
not everyone anyway so that’s number one
02:35
cool thing I thought was cool number two
02:37
so if you guys came to Funaki live Todd
02:40
Brown’s outspoken he shared an example
02:42
of two books one was like how to
02:44
outsource your business for profit or
02:45
something like that and one was called
02:46
the 4-hour workweek obviously as you
02:48
know before our workweek made Tim
02:50
Ferriss famous and rich and a whole
02:52
bunch of other really cool things but it
02:54
came because the hook was right right
02:55
but both of our teaching outsourcing
02:57
like it was the same concept just the
02:59
way the package was different and I
03:01
wanted to share with you guys something
03:02
that some of you know but most you don’t
03:04
this little top secret just for you guys
03:06
who were hanging out me on the podcast
03:07
I’ve had a lot of friends who were
03:09
copywriters and seems like every
03:10
copywriter wants to go launched on a
03:12
copywriting course I guess it happens
03:13
almost all of them they all bomb don’t
03:15
know why nobody wants to buy copywriting
03:17
it’s not exciting or sexy or anything
03:19
it’s bad I remember like watching
03:22
remember drawing and I love drawing
03:23
carlton by remember watching the first
03:24
time he launched a simple writing system
03:26
I’m like this guy’s the best copywriter
03:27
in the world I went to the page I was
03:28
like huh like how do you so copy it is
03:32
not as sexy or exciting or anything and
03:33
I just always thought that was
03:35
interesting I’ve had so many copywriting
03:36
buddies who then go and launch
03:37
copywriting courses and I’m like uh
03:39
nobody wants to buy a copywriting course
03:41
like there’s a few people but like not
03:43
many and it yeah so what’s interesting
03:48
this is my my little my little hint for
03:50
those who are paying attention ah expert
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secrets is my copywriting course I
03:56
didn’t call it copywriting what’s the
03:59
book about it’s about finding your hook
04:02
find your angle find your offer find
04:03
your market creating an actual offer
04:05
telling stories breaking belief patterns
04:08
like it’s copywriting but I didn’t call
04:11
it copywriting so anyway that’s I’m
04:15
gonna give you guys think about that I
04:16
think I hate position your offers
04:17
because it’s difference between making a
04:18
little bit of money and making a crap
04:19
ton of money it’s all in the actual
04:21
positioning of the offer so
04:24
make sure you don’t constantly how to
04:25
outsource abundant profit because nobody
04:27
wants that there’s a few people the
04:29
nominee they wanted for our work week
04:31
because that’s what they want and so
04:32
understand that understand that all ties
04:34
back to how you what you call your
04:35
products in fact we’re about to launch
04:37
our new coaching program we had two
04:39
different names for both were cool names
04:41
that people have not given us any money
04:42
for we sat there in a room on a white
04:44
board actions black board white markers
04:46
but that’s beside the point for like
04:48
four or five hours now I wasn’t lost by
04:50
two and a half hours trying to figure
04:51
out like the right hook for it all so
04:52
that came out it was like the angels in
04:54
heaven were singing right that’s people
04:55
give us money for as we change all the
04:57
brandy and everything because of it so I
04:59
guess I’m walking in certified partner
05:01
meetings literally happening more
05:02
minutes I’m gonna go say hi everybody
05:06
thanks so much for listening we hope you
05:08
enjoyed the behind the scenes look at
05:10
our photo hacking project you can also
05:12
watch the final hacker online reality
05:14
show and watch us build and launch
05:15
funnels live at WWF NL hacker TV if
05:19
you’d like to come hang out with your
05:20
fellow photo hackers come join our
05:22
Facebook group at wwp our jet
05:24
clickfunnels comm oh yeah and don’t
05:26
forget you can get a free mp3 player
05:28
with first two hundred fifty seven
05:30
episodes pre-loaded at marketing in your
05:32
car comm join us next time and remember
05:34
you’re just one funnel away from your
05:36
dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.