340 - My Interview With Tony Robbins

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started what’s up everybody welcome to
00:32
marketing in your car I have good news
00:35
and bad news you guys on the bad news
00:37
the good news good news I have some cool
00:39
for charity bad news is Mexican news I
00:41
know I think I think I’m Nolan ever saw
00:44
this but I think I’m ready he’s ready
00:47
for this rebranded podcast what so it’s
00:51
been called marking a car for the last
00:53
hundred numbers for but I bought the
00:55
domain and the concept industry like ten
00:56
years ago and it’s been cool and I like
00:59
it but I’m thinking about changing and I
01:01
wanted to change it I think we talked
01:02
about a couple times here’s my therapist
01:04
sometimes on these things I was going to
01:06
change the name of it a couple times and
01:07
I have and I have and haven’t and then
01:09
yesterday something happens where
01:12
they’re like I had to find something
01:15
that wasn’t just better but like like a
01:17
billion times better and I think I may
01:19
have got it so mockingly what is yet but
01:22
I’m excited because it’s like a billion
01:24
times better so then maybe a new rebrand
01:27
coming up here soon and if so if he’s
01:29
like it yeah let me know so I’m excited
01:30
for it I was leaded alright so so I’m
01:32
gonna give you I have step back all
01:33
right
01:34
today is a good day yesterday was a good
01:37
day yesterday was insane so we had our
01:38
certified partners in towns we had a big
01:40
group about 40 40 45 people here and
01:43
then some our circle members for the
01:45
ones that actually were the business
01:46
owners the certified partners have a
01:47
chance did I interview them figure them
01:49
out and go actually build funnels on my
01:50
form and they come back and present
01:51
their their things it’s really cool it’s
01:54
fun a kind of capstone at the end of the
01:56
Certified Partner Program and I have a
01:58
chance to speak with them in a little
02:00
bit all right
02:00
I speak from the very beginning and then
02:02
kind of sneak in and peek and watch as
02:03
they’re working and doing all the fun
02:04
stuff so it was really cool and now I’m
02:07
awesome left today or
02:09
and so today and then yesterday the
02:12
other cool thing so as you know in the
02:13
book launch we are almost like a few
02:16
books away from 30,000 books will
02:17
definitely pass it today and not that
02:20
this matters but on the you look at like
02:22
how much money is made inside of the the
02:24
cart for every book probably tomorrow my
02:28
guess is we will pass a million dollars
02:29
collected through this funnel to the
02:31
front and fun what kind of candy in the
02:32
backend stuff which is also really
02:35
course means expert secrets book will
02:36
officially be inducted into the - comma
02:38
Club and we will order my own big old
02:39
record plaque yes I’m just like all you
02:42
guys I want to I want one every single
02:43
time I have a funnel Mexican buck so we
02:45
will be ordering one of those and today
02:47
or tomorrow we will be passing 40,000
02:51
active click funnel members as well so
02:52
ah somebody cool things happening it was
02:55
so exciting and then step back another
02:56
thing is um so yeah as I do this book
03:00
launches he has nobody likes Facebook
03:01
live interviews and they’ve been going
03:02
awesome kind of exhausting mocking ly+
03:05
orange juice fast this week which is the
03:06
second juice faster than this month
03:08
which basically means what I’m not juice
03:09
fasting I’m overeating it’s like you
03:12
have to go back to it and it’s funny a
03:14
Dave Woodward and his wife Carrie were
03:17
teasing me behind my back because I got
03:18
all these guys did you spaz with me the
03:19
Sun and David why is this so hard like
03:22
why isn’t Russell complaining and then
03:23
that I quill Russell’s a professional
03:25
dieter and we were laughing cuz like I
03:27
actually am if you think about it so I
03:29
spent 12 years of my life as a wrestler
03:31
wrestling and what I did it every single
03:33
Monday I’d come in and I’d be 30 pounds
03:35
overweight and by Friday I’d be thirty
03:36
pounds down and weigh in and then I’d
03:38
start this vicious cycle over again over
03:41
and over and over again for 12 years of
03:42
my life and and I didn’t mind in
03:46
wrestling but you don’t realize what a
03:48
pattern that said so I had this epiphany
03:50
the other day when I’m hanging out with
03:50
Dave and Kerry I’m everybody talking
03:52
about this on our number but um but
03:54
basically my pattern in life is that
03:56
same way every Monday from Monday till
03:57
Friday I’m at the office and I eat
03:59
perfectly I usually lose about five
04:00
pounds a week and then Friday Saturday
04:02
Sunday I just can’t stop myself it’s
04:04
insane and so I think it’s like has to
04:06
do with my wrestling pattern that is
04:08
still over twelve years of like dieting
04:10
all week and then picking out all
04:11
weekend and so like that’s been my
04:12
pattern that’s why I can’t ever lose
04:13
weight because I was waiting Monday to
04:15
Friday in Wheaton in the last three days
04:16
it’s like I had my wanes and I can get
04:18
ever I want and then Monday start over
04:19
again so I’ve been professionally
04:20
dieting now for 25 years
04:22
which is kind of cool except for plane
04:24
but anyway so why am I telling you I’m
04:28
sorry oh yeah because that that’s why
04:29
I’m on the juice fast again so someday
04:31
I’ll figure this out it’s a
04:32
psychological problem now I know so I
04:34
gotta fix it I gotta fix my brain which
04:36
actually I’m working on some hopeful
04:37
different angle so that’s good now that
04:39
I’m aware of it I can I can affect it
04:40
which is a hopefully key for some of you
04:43
guys all right step back so I wanna show
04:45
it to you guys really really cool is we
04:47
had in my interview with Tony Robbins
04:49
yesterday well he was interviewing me so
04:51
I’ve interviewed him before he
04:52
interviewed me on new-money master
04:53
series like we kind of them back and
04:55
forth on some of these things and and it
04:58
was crazy because in true Tony fashion
05:00
like he tells you okay we’re gonna start
05:02
at this time and they shipped it like 10
05:03
times the other day and so I fell back
05:04
to it other podcast interviews lined up
05:06
and they like keep bumping people and
05:07
shifting him around and so if I bumped
05:09
you guys yesterday because of Tony I’m
05:11
apologizing but come on it’s Tony like
05:13
it was so cool so I don’t own you now
05:15
for almost 10 years which is crazy spent
05:16
a decade that I’ve known him which is
05:18
insanely cool and and in that time I’ve
05:22
never asked him to do anything um I just
05:24
love him and what he does so much I was
05:26
like okay how can I help him and so um
05:29
you know helps we create a book funnel
05:30
for him I paid my own cost I put on
05:32
flights and hotel like it all came out
05:33
my own pocket I spent about 20 grand
05:35
like building a book funnel for him and
05:37
just gave it to him as a gift I’ve
05:38
coached his people I’ve helped consult
05:40
him and his other people on his team
05:41
I’ve done a lot of things like that
05:43
right I spoke his events um like
05:46
anything I could do I’ve tried to do and
05:48
just and just help him and not with ever
05:50
like an ulterior motive like someday
05:52
he’s gonna get me I have a joke one of
05:54
my one of my buddies who he always jokes
05:58
he’s like he’s like you know I’m I mean
06:01
I’m a real friend like I might here
06:02
because you’re successful I’m your real
06:03
friend I was like whatever it’s a long
06:04
con you’re like you’re waiting for like
06:06
ten years from now collect cash out and
06:08
it’s always kind of this joke I’m like
06:09
how the long con between you and so uh
06:12
and so I said it’s like Latonia was
06:15
never like a long con they looking at
06:16
ten years now and then maybe promote me
06:18
it was never like I was like two Tony’s
06:19
freaking awesome he’s helped me so much
06:21
how can I help and serve and give back
06:23
like like I don’t ever give back what I
06:25
got from him and so it’s like anything
06:26
we’re doing is just it’s cool right but
06:28
think about like like I helped him as
06:30
from giving what I’m best at and gave
06:33
that to him for free I paid
06:36
and to come to my event I’m a customer
06:37
I’m a like like I’ve done all those
06:40
things and just because like trying to
06:42
give back to him in a little way and and
06:45
obviously he gives every time every time
06:47
I help a little bit he goes back so much
06:48
more like humor vent we paid a lot of
06:50
money from coming event as our keynote
06:52
but then he came back and you know went
06:54
for five hours and split his minds and
06:55
it was it was insane so anyway long
06:58
story short I’ve never asked Tony thrown
07:00
anything ever and this came around the
07:02
book came out and was first time I was
07:04
ever like hey like what you going to do
07:06
this he’s like yeah and what’s crazy
07:09
about that is is like I think so many
07:14
people go into relationships like
07:16
looking at like what’s the what’s the
07:19
ROI for me in this deal right like like
07:21
should I invest my time and and he could
07:24
that’s that’s the reason why most people
07:26
don’t get deals to happen and I’ll have
07:27
longer-term things happen you know I
07:29
mean like 500 Tony’s thing like okay
07:31
what’s my angle how am I gonna get him
07:32
to help me and it never would have
07:34
happened I don’t think because I was
07:36
like hey Tony’s the man how can I help
07:38
him to now ten years later you know a
07:40
long time later about ten years later he
07:42
comes back and does this really cool
07:44
thing and just and it was amazing so
07:46
some of the results we did the Facebook
07:48
live interview we actually did it first
07:49
on skype because he just wanted not live
07:52
live just case what bad happens we did
07:53
it live he’s like cool you get to run it
07:55
so I took that we added it real quick to
07:57
talk about the beginning of the end and
07:58
then we put it through OBS which is a
08:00
streaming platform and did Facebook live
08:02
on Tony’s page and we had like one point
08:06
eight to one point nine thousand people
08:08
watching it the entire entire time five
08:12
hours in till we have like 70,000 views
08:14
like three or four hundred thousand
08:15
reach this morning it was like hundreds
08:17
out almost hundred thousand views and
08:19
like close to a million reach adding
08:21
nineteen thousand clicks could come from
08:23
it which is crazy if we were buy at
08:25
Facebook Adam and get nineteen thousand
08:27
clicks you say it’s and that’s probably
08:29
20 30 grand in ad cost to get that and
08:31
this is all coming organically from from
08:33
Tony’s page his recommendation were
08:35
selling tons and tons of books and then
08:37
this virtual bookstore one of the cool
08:38
things we’re doing is with everyone
08:40
we’re doing the Facebook live on their
08:41
page so it lives on a fan pages and
08:43
we’re going in there making this admin
08:44
on their cam that we’re actually paying
08:45
my money to
08:47
to boost boost to boost their their
08:51
their Facebook live to their audience so
08:53
now we have the opportunity where
08:55
they’re allowing us to spend my money to
08:56
approach the audience and I was going on
08:58
all 2.2 million of his followers and
09:00
this will keep growing and growing and
09:01
my guess was the next week called a
09:02
million views on my video and it’s just
09:04
huge like it’s a huge win for us like we
09:06
were going crazy celebrating and we’ll
09:08
continue to and and I’m just so grateful
09:10
first I’m telling willing to do that
09:11
because he’s so protective of his brand
09:12
and everything and and it means a lot to
09:15
me that he was he was will ended up the
09:17
second off I want you guys to realize
09:18
that like like I can’t tell you how many
09:20
people a day that I meet that come in
09:22
that are that are all about like you can
09:26
tell like who as they look at you I I
09:28
just assume it’s like what really
09:29
good-looking women struggle with like
09:31
you meet a guy and like you can tell
09:33
that like they don’t really care about
09:35
you they’re just like interested in
09:36
everything else right and I get that a
09:39
lot like it’s it’s Horlicks I meet
09:40
people you know sort of my partner event
09:42
like some people I met and I’m just like
09:43
I could tell I was like piece of meat in
09:45
there mountain you know they’re looking
09:46
me up and try to be like okay this is
09:47
how we’re going to get this thing from
09:49
him is just like I hate that whereas
09:51
people I do deals with similar to Tony
09:53
wherever it’s like so people would come
09:54
in and they legitimately care and they
09:56
serve and they help and they they do
09:57
stuff right like last year I think will
09:59
be promoted one person last year mr.
10:01
McClaren oh why who’s like awesome like
10:03
who like for the last 10 years of our of
10:06
our life he’s never once asked me for
10:07
anything always helped me and serve me
10:09
in and give me cool opportunity to serve
10:11
other people and like like just such a
10:13
cool person and so when he came it was
10:15
the only person with rode last year and
10:17
this year will probably put on anyone
10:18
because it’s just like we like you we
10:21
don’t we don’t need that we don’t have
10:22
to that I couldn’t even have to do and
10:24
help him at all but the right people
10:26
it’s like you’re giving back to them
10:27
from from from the relationship and so
10:29
if I can say anything to you guys I’d
10:31
say start focusing on relationships
10:32
without like trying to figure out like
10:35
if I like what’s the ROI on this
10:37
relationship right I know that and I’m
10:39
I’m very big amount I could take the
10:41
disc profile as a disc like one of the
10:43
traits of like one of my traits is like
10:46
everything for me is like ROI like
10:47
what’s the ROI of this conversation
10:49
what’s ROI of me doing everything you
10:50
know if there’s not ROI and I like doing
10:52
it but the relationships will try to
10:53
like not have an ROI like just go into
10:55
it and like look at the other person as
10:57
a human being as opposed to like invest
10:59
and it’s big how can I help this person
11:01
like what do I got
11:02
they can they can serve them if you do
11:05
that for from a real like not not like a
11:07
fake standpoint where I actually end up
11:09
for the long con but you’re in it for
11:10
like this dude’s awesome I’ll help him
11:12
and then good things will come to you
11:14
and then that’s our relationship
11:15
actually built like you don’t get in
11:16
relationships with people typically
11:19
where the first date you’re right trying
11:20
to size them up and figure out like what
11:22
you can get out of it right it’s the
11:23
ones where you’re coming in in you’re
11:24
serving that turn into the amazing
11:26
relationships especially with both
11:27
people are serving that’s that’s what
11:29
the most magic happens so anyway there’s
11:32
a book called dig your well before your
11:33
thirst and hearts are hardened decay I
11:35
don’t know I never actually read it I
11:36
read the title that’s the gist I’m fresh
11:37
air yesterday dig your well before
11:39
you’re thirsty because someday you’ll be
11:40
thirsty someday you have a book
11:42
launching ten years from now whatever
11:43
that is
11:43
and and because I dug that well and I’ve
11:47
been digging it for ten years like now
11:49
it comes now it’s now it’s actually it’s
11:51
happening so it’s anything like in this
11:53
it’s interesting like you know this
11:56
business for me was always used to be
11:58
all about reciprocation like people
11:59
wrote you if you prone to them it’s like
12:01
three years ago we launched clickfunnels
12:02
listen you know we can’t do that anymore
12:03
we have to we just can’t otherwise you
12:06
know our business will be able to grow
12:07
and it was scary for me I was like how
12:08
are we going to grow this company if I’m
12:10
not reciprocating it sounds like well
12:11
how its kind of reciprocate and so for
12:14
the market for partners for everyone I’m
12:15
like I’ve got to reciprocate by just
12:17
giving everything all the time and
12:20
what’s crazy is people that are prone in
12:22
this book launch I look at their there’s
12:24
some of my for my my mentors people who
12:28
I look up to more than almost anyone I
12:30
look at you know like Mark Joyner is my
12:32
very first mentor I get alex mandossian
12:35
i look at all these people who are
12:36
helping us promote and none of them are
12:37
doing it’s like hey or else we put me
12:38
all pretty back there all do like manner
12:40
also you given so much to to whatever to
12:43
them the communit whatever then either
12:44
prone ian like it was it was insane like
12:47
and so I’m so like I was saw the only
12:50
way to get to do that with the
12:51
reciprocation and it kind of is true
12:53
bits different kind reciprocation it’s
12:54
not just like you probably I’ll promote
12:56
you it’s like legitimately spend the
12:58
next three years your life seeing how
12:59
you can serve your market and the people
13:01
around you and the people and just
13:03
figuring that out and then when you do
13:05
like they’ll say yes and that’s cool
13:08
that’s really cool so it was a big
13:10
breakthrough for me and hopefully is
13:11
good for you guys so dig around first
13:12
thirsty
13:13
building relationships out trying to get
13:15
anything in return and and then
13:18
long-term who knows what’ll happen but
13:21
something might happen whereas if you go
13:23
the other way nothing’s going to happen
13:24
so there you go you guys and that the
13:26
last thing I’ll say is when you
13:28
cultivate and build those relationships
13:30
that is the gift in and of itself like
13:33
that’s the ROI like a look at mark
13:35
joining my first mentor who we had come
13:37
on from our TV we worked with him and
13:39
like I got relation with him for me is
13:41
huge like that was worth way more than
13:43
any him promoting you know I mean like
13:45
like just the benefits of that getting
13:47
to know him and being able to to know
13:50
him in a more personal level was worth
13:51
10 max more than him ever promoting for
13:53
us and so that’s the result like getting
13:55
deep in the relationship is the result
13:57
that’s the ROI you’re looking for in any
13:58
other our eyes the time to just gravy so
14:00
focus on on that relationship and how
14:03
you can help people and that’s the key
14:05
anyway and I like marketing cacti like
14:08
what’s the tactics here’s a tactic
14:10
become really good friends with people
14:11
and try to help them like it’s not a
14:13
sexy tactic but it’s it’s the most
14:16
important one so there you go all right
14:18
I’m not you guys have you ladies and day
14:19
now hi to you guys soon bye everybody
14:23
thanks so much for listening we hope you
14:25
enjoyed the behind the scenes look at
14:27
our photo hacking project you can also
14:29
watch the funnel hacker online reality
14:31
show and watch its build and launch
14:32
funnels live at WWF NL hacker TV if
14:36
you’d like to come hang out with your
14:37
fellow photo hackers come join our
14:39
Facebook group at WWF reject
14:41
clickfunnels com oh yeah and don’t
14:43
forget you can get a free mp3 player
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with first 257 episodes
14:47
pre-loaded at marketing in your car comm
14:50
join us next time and remember you’re
14:52
just one funnel away from your dreams

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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