341 - What Your Cell Phone And The TV In 1952 Have In Common

MarketingInYourCar - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
welcome to marketing your car the
00:04
podcast for funnel hackers everywhere
00:05
you are now part of a small group of
00:07
underground entrepreneurs who are trying
00:09
to change the world through the products
00:10
and the services that we believe in but
00:12
because we don’t rely on venture
00:13
capitalists we don’t have financial
00:15
safety net so we have to do things
00:16
differently we have to do things smarter
00:18
we do that through an art and a science
00:20
we call funnel hacking so this podcast
00:23
will give you a glimpse at the daily
00:24
life of a funnel hacker so let’s get
00:26
started ok what’s up everybody this is
00:32
sneaky late-night speaking on my house
00:35
to go grab something at the office
00:36
parking your car alright so it was cool
00:40
I talked about this you guys before if I
00:42
have them humor me it’s like you haven’t
00:44
I think it’s important so today it was
00:47
funny I was there was an event I was at
00:50
a 2015 and this guy did a pitch that was
00:53
awesome from stage so I tried to find
00:56
that presentations like it seeks on in
00:59
model part of the presentation for
01:01
something I was doing so yes I’m always
01:03
tunnel hacking and I do weird things in
01:05
my memory right can remember things from
01:07
think I see good pitch it was like it
01:09
2015 remember that fact I remember pitch
01:11
from 2000 was it 2004 2005 and John
01:15
Childers it’s amazing to that I wouldn’t
01:17
find the cycle listen to so here mousse
01:19
could you gain any way the the oh I was
01:23
doing is basically I was trying to find
01:24
this pitch right this event I was at
01:26
2015
01:27
I remember the speaker I remember the
01:28
day or everything I was trying to find
01:30
it and I was searching everywhere I
01:32
called and I Hackett had actually
01:34
purchased the recordings of that event
01:36
but the link were the recordings that
01:38
purchase was now expired I contacted the
01:40
company they didn’t they wouldn’t give
01:41
it back to me didn’t have him anymore
01:42
whatever so I was like trying to buy
01:44
them on ebay Atkin violent eBay I tried
01:46
everywhere and anyway I spent way too
01:50
long transfers it’s one presentation
01:51
because there’s literally like a
01:52
two-minute pitch I want to try to find
01:55
like probably eight hours of kind of my
01:57
wasted on this team but but but but like
02:01
I knew that I found that one little
02:02
piece then I would have like I would
02:04
know how to pitch this thing I’m trying
02:05
to sell anyway I didn’t find it but I do
02:07
I did find some notes that somebody was
02:09
there and there was like a single
02:11
sentence that gave me kind of like the
02:12
reminding me of kind of what cook was so
02:14
I’m kind of rebuilding that pitch based
02:17
on my memory in one sentence I found
02:18
after eight hours of digging anyway
02:20
in fact I ended up finding the entire
02:22
event
02:23
I had pay some dude insane amounts of
02:25
money to go and like black market find
02:28
it for me I don’t feel guilty because I
02:29
bought it before I don’t I won’t do that
02:32
but anyway so gets it to me sends me all
02:35
thing I’m like oh my gosh all the videos
02:36
from everyone the presentations is there
02:38
except for the one that I was looking
02:39
for I’m like dude where is this news
02:41
like how do you know that you’re it’s
02:42
missing I’m like because I have the
02:44
notes from some buddies at the events
02:45
same different I was that night like
02:47
these are the notes this name of
02:48
presentation this is where it was
02:49
between this one this when he gave me
02:50
the two other ones that’s what I needed
02:51
and anyway I never got the video so
02:56
there’s that sad ending of that story
02:57
but there’s a happy ending so while I
02:59
was doing that one of the videos I found
03:01
during the thing was actually on YouTube
03:03
it was the keynote speaker at men who
03:05
was Gary Vaynerchuk and Gary Vaynerchuk
03:07
obviously the keynote almost every event
03:09
ever I think so I love to dude but he’s
03:11
product in Kino dollars because he’s
03:12
just keynotes to many places so it’s not
03:14
that special I don’t think but he’s
03:16
awesome I think he’s awesome and anyway
03:18
I was listening to say office now I was
03:25
listening to oh I’m on YouTube I was
03:27
searching for I didn’t I found his
03:29
recording from that same event and I’d
03:31
missed this presentation comes out in
03:33
the hall doing whatever I was doing and
03:34
so I was like I’m gonna watch this while
03:36
I’m searching so I was searching I was
03:38
watching this presentation and
03:41
what is cool sir my alarm is going off
03:45
here
03:49
yes arms long never going to get okay so
03:53
I’m in there and and watch this
03:56
presentation while searching for the
03:57
other video and listening to it and gary
03:59
said something that was like boom and
04:01
maybe that was the journey i got sent on
04:02
to try to find this one ten minute video
04:05
clip I didn’t find but in the journey is
04:07
where I found this piece and it was like
04:08
this gold nugget that so good so Gary
04:11
was talking at least said it was
04:13
profound he said he said our phone so
04:16
thinks in your hand right now probably
04:17
is the equivalent of of the TV in the
04:23
1950s and and then I was like what’s he
04:27
talking about he went on to kind of
04:28
explain it and he said in in 1950s TV
04:33
what was there’s like three channels
04:35
right NBC CBS and ABC whatever and that
04:38
was it so people from TV you know that
04:39
Fox won three channels fact that’s the
04:41
twenty Robbins film he’s like when I
04:43
first met him he said you know I got
04:44
started there were three channels and I
04:45
just turned on advertisements we
04:47
channels and I was everywhere and we
04:48
made insane amounts of money and and
04:51
when when media split because up some
04:54
became hard but he had a 20-year run
04:56
where every channel you’re ever turn on
04:58
like twenty was this way everybody knew
04:59
who he was all the time and then I’ve
05:03
done a whole podcast before how media
05:04
splits and turns into more channels than
05:07
cable and then soon it gets really hard
05:09
cause it’s all fragmented it was
05:11
interesting is that he said that TV our
05:13
phones like TV 1950 so that was the C
05:16
1952 three channels he’s right now on
05:18
your phone you think there’s three or
05:19
four channels that actually matter
05:21
there’s three or four channels everybody
05:23
goes to get all of their entertainment
05:25
and their information looks like things
05:26
if you about like leave a typical app
05:29
right there like that App Store everyone
05:31
call there’s like insane and like
05:33
millions of apps so you think that’s
05:34
like oh it’s this huge flood of thing
05:35
but the reality is figure out your phone
05:37
are down your your habits like how many
05:39
apps you go to every single day
05:41
consistently and probably like five or
05:42
six times a day and I was thinking about
05:44
that I was thinking about myself and
05:45
there’s definitely a pattern like when
05:47
I’m bored I opened it up I click on the
05:49
social tab and I go Facebook Instagram
05:51
messenger snapchat
05:55
maybe there’s four or five things I go
05:57
do and then I’m done I close down I get
05:59
back to my work right and I get bored I
06:02
get stuck whatever I come back I open
06:03
those three or four channels I look at
06:04
it see if anything interesting happening
06:06
and then I come back my lead and that’s
06:08
like what TP was right and so we start
06:11
sailing city so did you understand that
06:12
he’s like you have everyone’s like these
06:14
phones there’s only you know three four
06:15
eighty five stations but people
06:17
listening just what are those channels
06:18
Facebook is a channel Instagram is a
06:21
channel snapchat is a channel YouTube is
06:23
a channel like what are all the channels
06:25
that are there and there’s not that many
06:26
that there really isn’t there’s only a
06:28
handful of them and when he said that I
06:30
was like oh my gosh and I’m really going
06:32
to want chant like we’re good on
06:33
Zuckerberg like we dominate Facebook
06:35
like we haven’t they good the other ones
06:38
until we started if you’ve been watching
06:40
I’ve been really working hard Instagram
06:42
lately and it’s been growing and
06:43
actually doing really really well for us
06:44
if you’re not for ministry on please
06:47
fall in on Instagram I think you just go
06:48
to Instagram comm slash Russell Brunson
06:50
I think but not sure anyway and so we’re
06:53
starting stuff in the Instagram then
06:54
youtuber actually Monday launching our
06:56
big YouTube channel within each channel
06:59
we’ve different strategy right so for me
07:01
like the ones we’re dominating we’re
07:02
going to be trending on their Facebook
07:03
Instagram I kind of get up on snapchat
07:05
if I’m completely honest Instagram is
07:09
just easier and better I think
07:11
so we’re Instagram hard Twitter we
07:14
ignore Twitter for like our entire lives
07:15
and then we turned out we’re getting
07:17
insane amounts of traffic from Twitter
07:18
people are talking about us we need to
07:20
know so now we write crap we should do
07:21
something into it I’m gonna go to learn
07:22
how to tweet so trying to get into that
07:24
again and then YouTube and yeah so
07:27
there’s the four or five channels I’m
07:28
trying to like not trying to like be the
07:30
biggest dude on YouTube I’m trying to
07:31
get so that my audience when they pull
07:33
out their phone and they’re searching
07:34
the four or five channels that they’re
07:36
going to see me every one of those
07:36
channels now if you look at that way I
07:39
was like holy crap I always thought the
07:41
internet was it’s so big right we’ve had
07:43
advertised everywhere but if you flip it
07:44
on like that it also shrinks it down
07:45
it’s like this is your mobile experience
07:47
this is your phone there’s four channels
07:48
people are on how do you get in front of
07:50
your people on those four channels
07:51
that’s it and it’s really not that hard
07:54
so that’s been that that’s my my
07:58
strategy you’ll see that happening more
07:59
and more over the next few weeks as
08:01
rolling out each channel more
08:02
aggressively and then we’re having a
08:03
strategy in putting people in place to
08:05
make it consistent and cool
08:06
and not like I’m not talking about why
08:09
people go and like make a video and then
08:10
rip the audio put on 30 different places
08:12
and I’m not talking about that I’m
08:13
talking about understanding the
08:15
intricacies of each channel or making
08:17
unique cool stuff for each one some of
08:19
you guys are just beginners if and
08:20
you’re starting if you’re starting don’t
08:21
do this yet you know I’m in I’m in 14
08:24
years and I’m starting this kind of
08:25
thing but after you’ve mastered one
08:27
channel I think that everyone needs to
08:28
be good at one channel if you’re going
08:29
to grow I met a friend
08:31
earlier this year who’s really good
08:32
Instagram not getting other channels be
08:34
awesome they’re making a ton of money
08:35
but again I’m a big believer in
08:38
diversity of spin I’m gonna smack too
08:40
many times by too many channels so
08:41
inviting starting one mastering it and
08:44
then after that’s in place then going
08:46
and mashing the second one a third one
08:48
so that I said where the point now where
08:49
were kind of mastering these other ones
08:51
and plugging things in that’s my goal is
08:53
to really be dominant in four or five
08:54
channels on everybody’s phone in my
08:55
market place so when they get bored they
08:57
pull it out and I got something
08:58
interesting and unique in each one who’s
09:00
doing successfully now don’t do I know
09:02
that it wouldn’t successfully in in all
09:04
the the platforms oh and speaking of
09:07
also podcasting podcasting is one of
09:09
those ones as well right Gary Vaynerchuk
09:11
is fantastic he’s best when I’m watching
09:13
tomorrow
09:14
he’s one kind of brought this idea up
09:15
right he knows something and I’m
09:17
impressed with that like I’m impressed
09:19
with he thought I didn’t see that until
09:21
he told me and now I see it and he saw
09:24
he gets it
09:24
so watch him close watch on doing
09:26
closely go to each of these channels and
09:28
not many people are in all of them to
09:30
find the people who you connect with
09:31
through a good in each one and then
09:32
model those people funnel hack them
09:33
right that’s we’re doing we’re looking
09:35
at what kind of images other people
09:36
doing in Instagram what country movies
09:38
who would be doing what kind of you know
09:40
post here like what we’re modeling and
09:42
funnel hacking all the time and hope you
09:44
guys are fun hacking and modeling me
09:45
like you should be like you know I’m I’m
09:47
on a path trying to figure this stuff
09:48
out and not everything new is right but
09:50
if I do it consistently means it’s
09:52
working so know that and model it
09:54
internal hack it anyway slows the
09:56
channels and one of the twists and this
09:58
is something I’m excited for is on top
10:02
of that we’re going to try to create our
10:03
own channel and I got to play that’s
10:05
half way in play right now I’m excited
10:07
for I’m not going to ruin it or divulge
10:09
too much yet but if it works is going to
10:13
it for my community for my tribe for for
10:16
you guys
10:16
it’s going
10:17
add one more layer of Awesomeness is
10:19
going to be it’s going to be this really
10:23
cool tribe app thing that brings us all
10:27
together into our own distribution
10:29
channel our own media network our own TV
10:31
show whatever you want to call it say oh
10:33
it’s gonna be cool you’ll see it stay
10:35
tuned pay attention and I’ll see the
10:37
cool stuffs happening so anyway that’s
10:39
not more sure that yesterday that
10:41
mindset I heard from Gary took about a
10:43
week to internalise it now you’re
10:45
hearing it from me I hope you guys think
10:46
about it internalize it because I think
10:47
it’s something really good all right
10:49
walking out the office a couple days ago
10:50
some some updates on stats I got a big
10:52
monitor in front of me showing me all
10:54
the stats so as of today actually
10:57
refresh this might be my being better
10:59
than this
11:00
this automatically refreshes on its own
11:02
all right so as of right now sorry this
11:07
monitors kind of weird risky data there
11:10
you go reload okay so book sales we’ve
11:13
been live a little over two weeks so far
11:15
and so there’s a couple cool metrics
11:18
I’ll share with you guys here I can get
11:22
it to work all right so as of right now
11:24
we have sold thirty thousand five
11:27
hundred three copies of the book which
11:30
is amazingly exciting right I think so
11:33
if I break that down twenty three
11:37
thousand eight hundred thirty four
11:38
people have taken the expert seekers
11:40
book 6600 to two taking the black box
11:43
okay um I also have if you want to know
11:51
let’s see okay so the so I am a metric I
12:00
can’t we should just on the final amount
12:02
some metrics aren’t perfect that’s okay
12:05
up so number one seven point eight four
12:08
percent of you guys are taking that
12:09
which is either the mp3 player or the
12:11
audiobooks at both expert stickers and
12:13
calm stickers which is cool three point
12:16
two two percent are taking our expert
12:18
evolution upsell which is new one we
12:21
rolled out last week which is really
12:22
really cool
12:24
and then our average cart value right
12:27
now is from the whole campaign $32.40
12:30
our total collected money is nine
12:32
hundred eighty nine thousand dollars
12:33
ninety five dollars and thirty cents so
12:36
we probably by tomorrow we’ll pass the
12:38
million dollars collected on this funnel
12:39
which is cool gets me excited to have me
12:42
funnel and dunked into the to comic Club
12:44
I’m doing one more thing reset stats on
12:47
here because I want to see okay so we’ve
12:55
made some changes to the funnel so I
12:56
want to see a couple other metrics based
12:58
on that sorry you guys are geeking out
12:59
in real-time
13:01
hopefully the suspense is killing me
13:03
though I’m getting excited not knowing
13:04
you folks it’s annoying um so you can
13:06
skip to the next episode but vague
13:08
suspense that’s good all right so our
13:11
actual car value since we shifted the
13:13
funnel over thirty three dollars and
13:14
twenty-nine cents which always seemed
13:16
like a small update but it’s actually
13:18
really big because when we first
13:19
launched Irish car values really high
13:20
because all of you hyperactive guys
13:23
haven’t bought a ton of them and then
13:25
and in the dropped dramatically
13:29
afterwards it’s actually up like seven
13:31
or eight bucks from the from the normal
13:33
traffic okay so the order form bump is
13:37
at thirteen point six five percent which
13:40
isn’t bad but it’s not going to be
13:41
closer to 20 so it’s not bad in this
13:44
entry so if you look up so number one is
13:46
the mp3 players three options on the
13:48
page you can do by the this physical mp3
13:51
player or the digital audio book files
13:54
or you can get both in both of the same
13:56
prices one so it’s kind of a kind of
13:58
funny thing but eighty one point five
14:01
six percent to just the digital audio
14:04
books v fifteen point six four percent
14:08
took the digital and the physical and
14:10
then two point seven nine percent took
14:14
just the digital you know it’s the same
14:15
or just a physical notes the same price
14:17
that was the decoy offer yet they still
14:19
take it which is kind of funny so yeah
14:21
it does some metrics hopefully what’s
14:24
kind of fun for you guys anyway it’s
14:28
good fun this is uh I love I love a lot
14:31
escape tumble game so we are in the
14:33
process right now of tomorrow night
14:35
actually midnight we switch over from
14:38
we switch over from normal affiliate
14:42
commissions to 20-hour CPA so hopefully
14:45
tomorrow everyone’s and start promoting
14:46
and like crazy for the last seven or
14:47
eight days of the launch which is really
14:50
fun and exciting so we’re still some
14:52
more books our goal is to get that about
14:53
double we’re at right now and got one
14:56
more fun thing that will be executing in
14:57
the book launch which will make
14:59
everybody all the affiliates a lot of
15:01
money and they’ll serve all the people
15:02
about books help get them to where I
15:04
want to be so I’m excited for that set
15:07
an alarm back in here and then the head
15:10
back home my parents are coming to town
15:12
tonight Howard Berger will fastest
15:14
readers coming in town tonight and
15:15
tomorrow something much videos with him
15:17
we’ve got fun fun journey happen the
15:21
next day or two I’ll be sharing with you
15:22
guys so alright that said how amazing
15:24
that you guys and I’ll check that cavity
15:26
guys soon everybody thanks so much for
15:31
listening we hope you enjoyed the behind
15:32
the scenes look at our funnel hacking
15:34
project you can also watch the funnel
15:36
hacker online reality show and watch us
15:37
build and launch funnels live at WWF NL
15:41
hacker TV if you like to come hang out
15:43
with your fellow funnel hackers come
15:44
join our Facebook group at WWF reject
15:47
clickfunnels com oh yeah and don’t
15:49
forget you can get a free mp3 player
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with first two hundred fifty seven
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episodes pre-loaded and marketing in
15:55
your car comm join us next time and
15:57
remember you’re just one funnel away
15:59
from your dreams
16:00
[Music]

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