5 Steps to Becoming an EXPERT Marketer - This formula works!

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

so after you’ve done phase number three

00:01

tested on yourself like oh my gosh this

00:02

actually works i built the funnel i had

00:04

success with it now you go and start

00:05

selling it right

00:07

no the man

00:10

russell paid to sell your product

00:14

i love this guy honestly the

00:15

entrepreneurs are the only people that

00:17

can actually change this planet

00:23

this is pajama night at russell’s

00:26

midnight event so this is the second

00:30

midnight mastermind aboard a cruise ship

00:32

that we’ve ever done

00:34

so we want to welcome you guys i’ve

00:35

previewed the presentation

00:37

it’s gonna be awesome you guys i wanna

00:38

hear a huge huge huge

00:40

huge round of applause for mr russell

00:43

brunson you guys right here

00:44

right there

00:50

all right thank you thank you i’m really

00:52

excited for this is something i’ve been

00:54

secretly geeking out on by myself in a

00:56

little closet while i’m writing what i’m

00:57

going to talk about

00:58

is funnel frameworks before we get to

01:00

like the actual how do you create a

01:02

framework

01:02

as i started going through this expert

01:04

secret thing i saw people who started

01:05

using all these principles and just

01:06

started using them they started you know

01:07

they read the book like sweet i’m an

01:08

expert and start trying to sell stuff

01:09

and i was like

01:10

well you know just because you read the

01:12

book doesn’t mean you’re actually an

01:13

expert like there’s a process you have

01:14

to go through and so

01:15

when i was writing the new version of

01:16

the book i started really geeking out

01:18

and thinking deep like what what is the

01:19

process like

01:20

how did i get to the spot where i am

01:21

right now i think too much in our

01:22

community and other communities there’s

01:23

people who

01:24

say they’re an expert and start selling

01:25

things and they’re really good at

01:26

getting money but not so good at

01:28

actually fulfilling and

01:29

giving an amazing process so i want to

01:30

spend more time tonight at funeral

01:31

acting live throughout our

01:33

within our entire community like

01:34

focusing on this part of it because i

01:35

think it’s so essential and so so

01:37

important

01:37

okay so the five phases for becoming an

01:39

expert i’m gonna go deep into issues but

01:40

this is the framework

01:41

um of how to become an expert okay so

01:44

space number one

01:45

is what we call the dreamer it all

01:47

starts with a spark

01:48

okay you think about anything in your

01:49

life when you first get started in

01:51

something it’s just kind of

01:52

you and your normal you have a normal

01:54

life right how many guys can remember

01:55

back in a time when it was just you and

01:57

you were like a normal human being

01:58

right and you weren’t like obsessively

02:00

passionate and obsessed with whatever

02:01

the thing is that you’re obsessed with

02:03

right and life was probably easier at

02:04

some points you could sleep at night you

02:06

could like

02:06

wake up whenever you wanted you could go

02:07

hang out it was just easy you could talk

02:09

to friends and family members and just

02:10

like conversation was easy

02:11

and then like all of a sudden you got

02:12

the spark right and something was

02:14

exciting

02:15

okay and this is where most things start

02:17

phase number two

02:18

so now you got the spark and you’re

02:19

excited the biggest thing i want to do

02:21

is going to take the spark i want to

02:22

grow it as fast as i can i don’t know

02:23

about you i feel like my main job

02:24

and my main role at clickfunnels is to

02:26

be the guy who’s so excited about this

02:27

if anyone bumps into me they’re like

02:29

their little spark will catch on fire

02:30

too and also like i want to build

02:31

funnels too like

02:32

yesterday you were a dentist now you

02:34

want to build funnels you had a little

02:35

spark and you bumped into me i caught

02:36

you on fire right

02:37

in phase number one i’m excited i’m

02:39

going down this path i’m learning i’m

02:40

geeking out i’m studying i’m starting to

02:41

learn a bunch of stuff right

02:42

phase number two now i’m looking who are

02:44

the other people and i’m gonna take on

02:45

the role

02:46

of the reporter okay and the main reason

02:48

is because i need to go and get around a

02:50

whole bunch of people

02:51

who already have the far the fire okay

02:53

that’s the second phase in this process

02:54

when i got started

02:55

it was the same thing i started to learn

02:56

this whole business the first thing i

02:57

did is i started interviewing people

02:59

okay

02:59

so the the goal is as you got the spark

03:01

is to take on the role of reporter

03:03

okay and do the equivalent of reading 30

03:05

books on the topic okay but

03:07

instead of reading if you want to

03:07

shortcut the process is finding those

03:09

people who are already experts who

03:10

already have the burning flame and

03:11

burning desire

03:12

and start interviewing those people to

03:14

get the information from all of them

03:15

because what’s going to happen is if you

03:17

start selling your thing based on your

03:18

expertise

03:19

again you’re going to be very one-sided

03:21

if you go through the second phase of

03:23

growth first

03:23

or you’re interviewing 10 20 30 40 other

03:26

people and get the

03:27

get a more holistic pitcher you’re going

03:29

to be a better expert you’re going to

03:30

sell

03:30

to serve your people at such a higher

03:32

level does that make sense the next step

03:34

in this process is for us

03:35

to go and create what i call a framework

03:37

hypothesis a lot of times when we start

03:39

testing things out we find out really

03:40

quickly that we’re wrong how many has

03:41

ever done before you start testing

03:42

oh like that actually was way off turns

03:44

out i can’t be ketogenic diet any ice

03:46

cream like it doesn’t actually work dang

03:47

it that seemed like such a good idea

03:49

okay let me try something else we tried

03:51

again we tried it again we tried again

03:52

we tried again until we’re able to get

03:53

the result for ourselves first okay wait

03:55

to become human guinea pigs okay so for

03:56

all of us like we need to be the human

03:58

guinea pig of our process of our

03:59

framework if it doesn’t work on us

04:01

there’s no way it should work on anybody

04:02

else and that gives you ability to fail

04:04

before you’re testing on somebody else

04:05

the last thing you want to do is fail

04:07

when you’re trying to help somebody else

04:08

right you want to make sure the process

04:09

has at least worked for you first

04:10

before you go and help somebody else

04:12

that makes sense dressed up for this

04:14

man if you have the best pajamas what is

04:17

this

04:18

okay i think i’m missing a cigar or

04:19

something like that i don’t know a hat

04:21

or something

04:22

shawn’s got moose pants some flannels

04:24

patrick wins

04:25

their first ever clip funnels pajama

04:27

party contest

04:29

first ever okay

04:33

now i’m ready for danny party

04:36

after you um have created your your

04:39

framework hypothesis

04:40

second step is you gotta have a sexy

04:41

name for it right if you say here’s my

04:43

if it’s just like my my framework to be

04:45

happier that’s not as good as like you

04:47

need a tangible name for it right

04:49

how many guys know the name of this

04:51

framework i’m gonna start drawing as

04:52

soon as you know what i’m drawing yell

04:53

it out

05:00

boom perfect webinar framework right

05:02

that’s my name i trademarked it

05:04

you have to have names that you can

05:05

bring up right like these are frameworks

05:07

i’ve developed i’ve used over and over

05:08

and over again so much so we’re like if

05:09

you see a picture you know it instantly

05:10

right

05:11

so after you’ve done phase number three

05:12

you test it on yourself like oh my gosh

05:14

this actually works i built the funnel i

05:15

had success with it

05:16

this is amazing i want to share this

05:17

message with the world now you go and

05:19

start selling it right

05:22

no okay some people start selling it the

05:24

second that they like i’m an expert give

05:26

me money

05:26

some people like build a framework and

05:28

then they start selling it without

05:28

testing it

05:29

okay we’re better than that though right

05:32

we figured out we test ourselves we have

05:33

success but now it’s like now i’m gonna

05:34

find other people

05:35

i know it works for me but maybe i’m an

05:37

abnormally maybe i’m like the

05:39

the the weird statistic doesn’t fit i

05:40

need to make sure this actually works

05:42

for other people too not just myself

05:44

so let me go and test this process on

05:45

other people right so this is where um

05:47

we start

05:47

um finding some of our our future dream

05:50

clients we start working for working

05:51

with them for free

05:52

this is stuff that so many people miss

05:54

me talking about awesome i almost sell

05:56

to some people

05:56

but if you want to grow a company beyond

05:58

just yourself and

05:59

build a big company it’s other people’s

06:01

success stories that grow it three or

06:03

four years ago i stopped talking about

06:04

my own success i don’t talk about it i

06:05

don’t show you guys how many two common

06:06

club awards

06:07

that i win what stories do i tell

06:10

everybody else’s

06:11

now that you’ve done that now we’ve

06:12

moved step number five and now

06:14

you have what it takes to become an

06:15

expert you move from having this spark

06:17

to lighting it on fire

06:18

creating your your hypothesis you’re

06:20

testing it on yourself you’re figuring

06:21

out you get results with yourself

06:22

keep testing and tweaking until it’s

06:24

perfect actually works for yourself you

06:25

take those framers test with other

06:26

people

06:27

now you can go out there and say look

06:28

i’m an expert i know what i’m doing and

06:30

now you’ve got

06:30

now you’ve got a process so that right

06:32

there you guys is the five-step process

06:34

of becoming an expert this is the

06:34

framework for going from growth to

06:36

contribution

06:37

thank you give me a clap yeah i’ll take

06:46

that

06:54

you

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