7 Things You Need to Grow Your Business Tai Lopez And Russell Brunson | Part 5

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YouTube Transcript: English (auto-generated)

00:00

  • Hey, this is Russell Brunson again.

00:02

Welcome to part five of five of my exciting interview

00:03

with Tai Lopez.

00:04

If you’ve missed any of the past episodes,

00:05

go back in the playlist and make sure you watch all of them,

00:07

because this interview was really, really fun.

00:09

it was exciting.

00:10

It took place from 1:00 a.m. to like three or four

00:11

in the morning.

00:13

Some of the stuff we said, something I wouldn’t normally

00:15

tell people in a normal audience.

00:16

But because I was tired, I was with Tai, I was showing off.

00:19

We dropped some really good value and some cool things

00:21

I think you would love.

00:22

So, with that said, were about to start the fifth episode.

00:23

If you have not yet, make sure you subscribe down below.

00:25

I know this is the last video in the series,

00:27

but we got a whole bunch of other cool series coming out.

00:29

I wanna make sure you are not missing any of them.

00:31

During this last of this series, we talked about a lot

00:34

of really powerful things like proximity is power,

00:36

how to build a team, how to surround yourself

00:37

with amazing people that’ll help you get

00:39

to where you want to get to.

00:40

So if you’re struggling at all and you’re like I just,

00:42

I know that people are doing it but I haven’t figured out

00:43

how to do it yet, I think this interview

00:44

is gonna help you a ton.

00:46

A lot of really cool things in here.

00:47

So with that said, let’s check out this video

00:48

and afterwards I’ll jump back on and kind of

00:50

have some final words for you.

00:51

I appreciate you watching this series

00:53

and we’ll talk to you after the interview.

00:57

  • What is the one and only thing you must have

00:59

in your business model to succeed?

01:00

The foremost, most important technique in building

01:04

the overall business model.

01:06

Is it marketing?

01:07

Is it having, you got a good business partner.

01:09

That I think is super, in my opinion,

01:11

business partner is huge.

01:12

  • Man, there’s too many important things.

01:14

  • Good book on that called Working Together

01:16

by Micheal Eisner.

01:17

You’d be surprised how many, what percentage,

01:20

large percentage of billionaires had business partners.

01:23

Whether it’s, number one guy for 18 years straight was,

01:27

not right now, but Bill Gates.

01:29

He had Paul Allen and then he had Steve Ballmer.

01:32

You have Warren Buffet, who’s been number two on and off.

01:36

He had his Charlie Munger, and you just go through the list.

01:39

And there’s been people who did it without a partner,

01:42

but the majority of people have partners.

01:43

So that’s my answer, what’s your answer?

01:47

  • I think I want to double on down on that.

01:48

I think it’s huge.

01:49

You know, I had a lot of businesses prior to ClickFunnels

01:52

that marginally did well.

01:54

It wasn’t until we did ClickFunnels.

01:56

And it was fun, because when we built it, Todd,

02:00

who’s my co-founder, who built the software,

02:02

he was working with me kind of as an employee,

02:05

not really, but kind of as an employee,

02:06

and we had that in for ClickFunnels,

02:07

and he’s like okay I want to do this,

02:08

but I want to be your partner.

02:09

At first I had this fear of like, oh, but like,

02:11

this is my business and my all these kind of things.

02:13

  • Right.

02:14

And luckily I was so grateful, that I was like,

02:15

you know what, I’m gonna do it.

02:17

And I opened it up and what’s so cool

02:19

is that like, he then went and took that

02:22

and it became his business.

02:23

So it wasn’t like nine to five,

02:24

it became his life. - Yes.

02:26

  • And then after we launch ClickFunnels,

02:28

we started adding people.

02:29

Instead of doing what typical people do,

02:30

and they hire a bunch of employees.

02:32

I think it was 'cause Avengers had just come out

02:34

and I love that movie.

02:35

I was like we need to build an Avenger team.

02:36

We can, and I read an article, I wish I’d have kept it,

02:39

because it was so cool, but it said that an A player

02:41

is worth 32 hundred times more than a B player.

02:42

  • Oh, yeah! - That’s 32 hundred times.

02:44

  • [Tai] Think about a good programmer.

02:45

  • Yeah so I was like, let’s just get a handful of A players

02:49

and let’s put them, and that’s going to be what we do.

02:51

Like your partner he asked me, he’s like,

02:53

so how many developers were at ClickFunnels?

02:55

And I was like, I was kind of nervous

02:57

because he just told me his last company had a hundred

02:59

and something developers.

03:00

And I was like, we’ve got 12. - What?

03:03

  • There’s only 12 developers in ClickFunnels.

03:05

I’m like, yeah.

03:06

He’s like, how is that possible?

03:07

I’m like, we only have A players.

03:09

We literally, that was the whole model.

03:11

Get the best in the world.

03:12

And they can do, one good person can do the work

03:14

of 10, 15, 20 other people.

03:15

So, that’s how we’ve done things.

03:18

  • With programmers, they say that one good programmer

03:20

is a good 30 to 60.

03:21

We have a drink game campaign coming on Indiegogo.

03:24

How about people who want to use Kickstarter,

03:26

Indiegogo to raise money?

03:28

You worked anything, and done ClickFunnels help them at all

03:31

on that, because that’s its own kind of funnel.

03:33

  • Yes, I haven’t personally done it, but I’ve seen

03:35

some people do it where they use ClickFunnels

03:37

not to sell the product, but for lead gen ahead of time.

03:39

  • Okay.

03:41

  • To try to build up tons of pressure

03:42

and excitement about their things.

03:43

So, they thought then to take their Indiegogo video

03:45

or their Kickstarter video and put it on a ClickFunnels page

03:48

and just get options, and like pre-sell it.

03:50

  • Yes.

03:51

  • Build a huge list, build a big following,

03:52

and then when their thing goes live

03:53

then they have this huge following

03:54

they can just push right there

03:56

and get a lot more traction a lot faster.

03:58

  • So you can use it to generate free clients,

04:00

free emails, just versus paid stuff.

04:02

  • Yeah.

04:03

  • Be honest, you can use Shopify.

04:04

It has some similar things.

04:06

ClickFunnels, each of them have their pros and cons.

04:08

Some of you are selling on Amazon

04:10

making a lot of money.

04:11

And honestly, let’s talk about that for a second.

04:14

So, to be unbiased here, do you think there’s a time when

04:18

it makes sense to maybe be up on ClickFunnels

04:20

and up on Amazon?

04:22

  • Our biggest growth right now on ClickFunnels

04:23

is Amazon sellers.

04:24

  • Okay, so, tell us how those work.

04:25

How is that going?

04:26

  • So, a couple reasons why.

04:28

One is like some people get spooked,

04:29

because they lose an account,

04:30

or they know someone who lost an account,

04:31

and they’re like, if Amazon shuts me down,

04:32

my business is gone, right?

04:34

  • Yes.

04:35

  • And so, some people will come,

04:36

'cause like I need to control my destiny and have two.

04:39

And so that’s a big reason why a lot of people do,

04:41

just to be able to have two places they can sell it.

04:44

Another big thing people do is, a lot of time they’re

04:46

using Amazon to generate customers.

04:48

For example, we had a buddy who sells the cell phone cords,

04:51

does like a hundred grand a day in cell phone cords things.

04:53

  • What?

04:54

  • He gets them in China for like a penny,

04:56

and sells them for like 20, 30 bucks.

04:57

It’s crazy.

04:58

So the thing comes in the mail.

05:00

  • A penny?

05:00

  • The box comes in the mail.

05:02

  • [Tai] You open it up.

05:03

There’s your cord, and there’s a big card in the thing

05:05

that says, hey, if you want a second cord for free,

05:07

go to whatever.com.

05:08

It goes to that page, it’s a ClickFunnels page.

05:10

They put in their shipping address.

05:11

Boom, now they’ve got their customer’s contact info

05:13

from Amazon over here.

05:15

And now they’re able to sell them

05:16

all the other stuff they sell.

05:17

They sell power banks.

05:17

They sell all the other,

05:18

that type of product.

05:20

  • Cause it’s only a penny.

05:22

  • Yeah.

05:23

  • And what do they get in?

05:25

They tell them you get another cord if you sign up

05:27

to the email list or something?

05:28

  • Yeah, you basically go to this page,

05:29

fill out your address,

05:30

they’ll ship you a second cord for free.

05:32

  • Let’s talk about email for a second.

05:33

Huge thing.

05:34

What is ClickFunnels, and what do you see

05:36

in the future of email marketing?

05:38

I think in my business I probably make,

05:41

you know, anywhere from 200,000

05:44

to a million dollars a month,

05:47

just having a good email list

05:49

in just one of my businesses.

05:50

Do you see the same trend?

05:52

Email is still important, it’s not completely replaced?

05:55

  • I love email.

05:56

I don’t think it will ever be completely replaced.

05:57

What I’m finding fascinating is,

06:00

we’re doing a blend now of email and also like

06:01

FaceBook bot messengers.

06:03

  • Yes.

06:06

  • But using them both together has been really powerful.

06:08

It’s like you have a message here,

06:10

and then the FaceBook thing that complements it.

06:12

  • Walk us through that for people who don’t know.

06:14

What are you saying?

06:15

So, we all know, we’ve been to websites,

06:17

you put your email in and you get on some newsletter list.

06:20

What are you doing with bot?

06:21

When we hear the word bot,

06:22

Are we talking about auto bots?

06:24

Are we talking about transformers?

06:26

We’re talking about auto-inserting a message

06:28

into their FaceBook Messenger?

06:30

  • [Russell] Yeah, so at ClickFunnels we’re finishing out

06:34

our platform that’ll do bots.

06:35

And basically, someone will fill in their email address

06:38

and there’ll be a little button that’ll say,

06:39

do you also want us to send you this info

06:41

through Messenger, right?

06:42

  • They opt into both at once?

06:43

  • Yes.

06:44

  • So, people check a box, and do most people check both?

06:45

  • It’s a really high percent, yeah.

06:48

So, it’s interesting if you look at,

06:49

so we have, I think it’s over a million person email list,

06:51

and I think we have forty thousand people

06:55

on our Messenger list.

06:56

  • Okay.

06:57

  • And if we broadcast both of them,

06:58

we get almost the same amount of clicks from each.

06:59

  • [Tai] Really?

07:00

From just forty thousand?

07:01

  • [Russell] Yes.

07:03

  • [Tai] So if you had a million on the other one,

07:04

it would be destroying email.

07:05

  • So, we’re putting a lot of effort and energy into

07:07

the migration of getting people from here to here,

07:08

and getting them in both places.

07:10

Because I also think that it’s also scary,

07:11

cause it’s all on FaceBook, all on Messenger.

07:13

If Zuckerberg wakes up one day and decides

07:14

he hates marketers, it’s gone.

07:16

So, I’m not saying get rid of email,

07:17

but I’m saying use them both together,

07:20

And there’s power in that.

07:22

  • [Tai] The more platforms you’re on, the safer it is.

07:24

What can an affiliate either to be an affiliate to

07:27

ClickFunnels, or to any product, how are they–

07:30

  • Let’s do it for him.

07:31

How many of you guys wanna be an affiliate

07:32

and make Tai Lopez more money and make you guys money

07:33

in the interim?

07:35

Do you guys have an affiliate program for like–

07:36

  • (squealing) That was from my Pee Wee Herman adventure.

07:40

  • Does Mentor Box have an affiliate program?

07:42

07:44

  • [Russell] Okay, so this is what I’d do.

07:46

This goes back to what I talked about earlier.

07:47

So, I would go to YouTube,

07:48

and I would find all the coolest

07:50

Tai Lopez videos you can find.

07:52

There’s a bunch of them, right?

07:53

Find the ones that meant the most to you,

07:54

and probably theme them out.

07:55

So here’s all Tai’s thoughts on cryptocurrency,

07:57

Or all Tai’s thoughts on whatever.

07:58

Find the videos, and then make a page that says

08:03

I’m gonna give you the top ten Tai Lopez videos

08:04

about cryptocurrencies.

08:06

Put your email address in here,

08:08

and I will email you the top ten videos I found.

08:10

They’re amazing.

08:11

You’re gonna learn about this, this, all this stuff, right?

08:13

And that’s step one.

08:14

So, number two then–

08:15

  • So, you get their email address.

08:17

  • I go to FaceBook yet, and I target Tai’s audiences

08:18

and my audience, and entrepreneur audience,

08:20

and Mark Cuban’s audiences,

08:21

and Tony Robbins’ audience, and I say,

08:23

come to this page, and I’m gonna give you Tai Lopez’s

08:25

10 best videos on this topic,

08:27

and you spend a little bit of money.

08:28

People come, they opt in,

08:30

and then you start building email lists,

08:31

and as some come in you email them.

08:33

Here’s the links to the 10 videos.

08:35

And then, by the way, did you know that Tai,

08:36

every single month, curates, him and his partner curate

08:39

the best books they find, and this really cool thing

08:40

called Mentor Box.

08:42

If you click on this link, you can get an account to

08:43

Mentor Box, and not only are you gonna get all these videos,

08:45

now you’re gonna get all their books, their best books,

08:47

every single month, blah, blah, blah.

08:49

And now they’re affiliates for you,

08:50

and they’ve got a really unique offer that can go out there.

08:52

The reason why affiliates lose,

08:53

is because they’ll go, and they’re like,

08:54

sign up for your affiliate program.

08:56

They’ll get their affiliate link from Mentor Box,

08:57

and the same link that everybody else on earth is sending,

08:59

same thing that you’re promoting,

09:00

same thing everyone’s promoting,

09:01

and they can’t be profitable,

09:02

'cause they’re nothing unique

09:03

about what they’re doing.

09:04

  • [Tai] Yeah, you gotta make some content.

09:06

  • [Russell] So you take, and what’s nice about it

09:07

I tell my people, I’m like, go to my channels.

09:09

I have so much stuff I put out every single day.

09:10

Find the stuff you like the most.

09:12

Package it.

09:14

Give away at an opt in, and then you build a list.

09:15

And then sell my stuff.

09:16

And we all win.

09:17

  • So, let’s talk about this for a second.

09:19

Content.

09:20

A lot of people are scared of creating a video.

09:22

They don’t wanna put their face on there.

09:24

What do you say to somebody who has a false belief

09:26

that they can’t create something, some cool videos,

09:29

cause they’re introverted or they’re nervous,

09:32

or what do you say?

09:34

  • Probably two things, and then we can go both directions.

09:36

One is like, even if you’re introverted you can do like,

09:40

I’m actually super introverted.

09:41

If you ask my friends at home,

09:42

every time they see a Facebook Live, they’re like

09:44

you talk a lot on the camera, you don’t talk in real life.

09:47

I’m super introverted.

09:48

You can still do it.

09:49

That’s number one, don’t be afraid.

09:51

Second thing, maybe you really are in a super huge fear.

09:55

I look at my company.

09:56

I got some amazing people who work with me,

09:58

and partners and founders and stuff,

09:59

and they’re not on video all the time.

10:01

But I am, so it’s like if you can’t be that person,

10:03

Find the partner who’s like they wanna do that thing.

10:06

They wanna be the person in there.

10:07

And make that the partnership, and that can work as well.

10:10

  • Partner.

10:11

  • Todd Dickerson that coded ClickFunnels,

10:13

he wouldn’t have ever wanted to be on camera

10:15

talking about ClickFunnels all day.

10:16

And that’s like, I can’t code,

10:17

but I can do that, so we found each other,

10:19

and made it work.

10:21

  • Most cases introverts and extroverts are the best match.

10:24

So, if you’re looking for a business partnership,

10:26

maybe you can partner up.

10:27

If you look at Warren Buffett is extroverted.

10:30

He likes to crack jokes.

10:31

If you go to the Berkshire Hathaway meeting, he’s funny.

10:33

And then Charlie Munger, he’ll turn to Charlie Munger,

10:36

who’s an introvert and be like,

10:37

Charlie, what’s your opinion?

10:39

And he’ll go, I have nothing to add.

10:40

Your business partner is an introvert.

10:43

My business partner, Alex, is visiting,

10:45

and guess where he has been all day.

10:47

Locked in a guest room in my house.

10:49

He’s like, I’m working on something.

10:51

No one bother me with humans.

10:53

But it’s a good partnership.

10:54

Let’s talk about copy writing, somebody’s asking.

10:57

How can people make their website the words matter,

11:00

like it needs to say something awesome.

11:01

  • [Russell] We created a software that helps that,

11:03

because the copy writing is the hardest part.

11:05

All you need is to build a page,

11:06

and it make look really pretty, look nice,

11:08

but people come and like the words aren’t right.

11:10

  • Yes. - No one’s gonna buy.

11:11

That’s what it all comes down to.

11:13

Like the funnel doesn’t matter without the right words,

11:14

the copy that converts people to buying.

11:18

I have a partner named Jim Edwards.

11:20

He went through all marketing advertisements for

11:23

the last hundred plus years, and he found all the best

11:25

converting headlines from all the way back from

11:27

the beginning of copy writing, like Gene Schwartz,

11:30

and Gary Halbert, all these people,

11:31

and combined all these things, put it into software,

11:33

basically you could type in your product name,

11:35

and it’s like, I sell this, this is what would benefit,

11:38

this is what the features you talk about,

11:39

you fill in some blanks, you click a button,

11:41

and it pops out like 800 headlines.

11:43

  • Really?

11:44

  • Based on the best headline templates in the world.

11:46

And you just copy-- - Where do you get this?

11:47

  • It’s called Funnel Scripts.

11:48

11:50

  • I have a bunch of friends who are

11:51

high paid copy writers, who charge anywhere from

11:53

15 to $25,000 a letter.

11:55

And they used to go and they’d give their client

11:57

a huge client questionnaire, and they fill the whole thing,

11:59

and they go and spend the next six weeks writing copy.

12:01

Now, they use a take client questionnaire.

12:04

They fill it in Funnel Scripts.

12:05

They click the button, and it pops out the copy,

12:07

and then they tweak it a little bit,

12:08

and they send it to the client, and charge the same fees.

12:10

It’s legitimately crazy

12:11

  • If you don’t know how to write,

12:13

here’s the thing.

12:14

It’s a catch 22.

12:16

If you don’t know how to write,

12:17

most people don’t know how to write.

12:18

You’re not going to make a lot of money.

12:20

One of the best things they should have taught us

12:21

in school is copy writing, how to be persuasive.

12:24

So, what’s some copy writing simple thing?

12:26

There’s my simple thing.

12:27

A lot of you guys need to fix your website.

12:29

If you’re physical location, put the hours.

12:32

Put the buy button high.

12:34

I remember one time I couldn’t buy something.

12:36

It was a website.

12:38

I wanted to buy something.

12:39

I searched.

12:40

I actually sent it to my assistant.

12:41

Can you find how to buy?

12:44

I honestly think they–

12:44

  • I wanna give you money.

12:46

  • No, I think they forgot to put the buy button up.

12:48

It was like long, and they had written in.

12:50

And they forgot the buy.

12:51

So, my technique is keep it simple, stupid.

12:54

Find out what people want on your website.

12:56

Hit them with power words.

12:57

The most powerful word in the English language, they say,

12:59

according to Frank Lutz, he’s a famous political consultant,

13:04

he says the word imagine is a power word.

13:07

Imagine if you lost 50 pounds in the next 50 days.

13:10

Imagine, you know, people like to, especially in America.

13:14

So, that’s my quick hack.

13:15

What’s a hack for you to be, simple things,

13:17

besides using this website?

13:20

  • My favorite headline in the world,

13:21

works for almost everything is how to blank without blank.

13:24

So, it’s how to, and then you insert

13:26

the thing they desire the most,

13:28

without the thing that causes them the most pain.

13:30

So, for example, I could be like,

13:32

how to read all these books,

13:34

without actually ever reading a book.

13:36

And then I’d give you money,

13:37

because I wanted to watch the videos

13:39

and get the whole download, right?

13:40

  • Yep.

13:41

  • 'Cause like, every market I always start with that.

13:42

Okay, what do people actually want?

13:44

So, how to, and then insert what they desire the most,

13:46

without the thing that they’re most scared of.

13:48

  • Alright, I have a course where I’ve taught

13:50

over 20,000 people how to build

13:52

a social media marketing agency.

13:54

  • [Tai] So, they’re offering social media to end clients.

13:58

  • To businesses, they go around to businesses.

14:00

They charge one to $10,000 a month.

14:02

How do they get customers using your techniques.

14:05

  • So, if I was going to a business owner,

14:07

and I was like what do they desire most?

14:08

They want customers coming in their place.

14:10

So how to get–

14:12

  • Let’s say doctors and dentists.

14:13

  • Okay.

14:14

  • Or restaurants.

14:15

  • Okay.

14:18

Let’s use dentists then.

14:19

So, how to get cash paying clients

14:21

to come into your clinic.

14:23

They call them clinics?

14:24

  • Dentist office, dentist office.

14:26

  • Without having to, or how to get

14:31

yeah, how to get cash, whatever,

14:34

whatever their thing is, right?

14:35

  • Paying.

14:36

  • Paying dental clients.

14:38

I don’t think most dentists want to sit there

14:40

on social media, so without spending time on Twitter,

14:42

Instagram, or Snapchat.

14:43

  • Okay.

14:44

  • Cause they wanna fix people’s teeth.

14:45

They don’t wanna be doing these things, right?

14:46

  • Yes.

14:48

  • If you have a social media marketing agency,

14:49

you make a ClickFunnel landing page.

14:52

The landing page at the top says,

14:53

how to get, so if it’s a dentist,

14:56

how to get 17 new dental clients

14:58

this year from social media.

15:02

And then you put without having to ever login to Facebook,

15:06

Instagram, Twitter.

15:08

  • [Russell] That’s a great headline actually.

15:09

  • You like that? - Right there.

15:11

  • You should use that, if you don’t use it,

15:12

then you hate money.

15:14

That’s the only reason.

15:15

  • You hate money.

15:15

I gotta use that line on people.

15:17

So they build it on ClickFunnels.

15:19

They get the headlines up.

15:20

How would you get dentists to start going to see this page?

15:26

  • I would go to Facebook and target dentists.

15:28

Pretty easy.

15:29

That’d be the first spot.

15:30

The next thing, I know a little about the dental market.

15:32

If I was going after dentists, I would go to dentaltown.com

15:34

Dentaltown.com has an email list of like

15:36

80,000 dentists you can rent for like five grand.

15:39

  • Really. - I’d buy an ad.

15:41

I’d pound it out, and I’d have a bunch of clients overnight.

15:43

  • So, you can basically rent email lists.

15:45

They call it email drops.

15:46

You can do an email drop to 80,000 dentists.

15:50

And you have–

15:52

  • Most industries have those kind of things.

15:53

I just happen to know dentaltown.com does it for dentists.

15:55

But most of them have those type of things where

15:58

people have aggregated the industry, and you can rent ads

16:01

to go out in the email box.

16:03

  • Thanks so much for being here.

16:05

This was awesome, my man.

16:06

  • Thanks for having me, man.

16:07

16:10

and yeah, we’re out.

16:14

  • Awesome, thanks everybody.

16:16

Hey, this is Russell again.

16:17

Thank you so much for watching this exciting interview

16:18

with Tai Lopez.

16:20

Again, if you didn’t hear the story initially,

16:21

this literally took place from like 1:00 a.m. to like

16:22

2:00 or 3:00 in the morning.

16:24

We had so much fun doing it.

16:25

I wanna thank Tai for supporting me at his house,

16:27

and letting me talk about ClickFunnels and expert secrets

16:30

and a whole bunch of other really fun things.

16:31

And I hope you enjoyed the series.

16:32

If you missed any of the videos, make sure you go back

16:34

to the beginning of the playlist,

16:35

watch part one of one, one of five, two of five,

16:37

three of five, four of five, five of five.

16:38

The whole thing was really, really amazing,

16:40

and I hope you loved it.

16:41

Now, I’ve got one last request from you.

16:42

Again, we gave you this interview for free,

16:44

because I want to give you guys more information

16:46

that’s gonna help you to grow your companies.

16:47

The biggest thing you can do right now is make sure to

16:49

click on the button down below to subscribe.

16:51

We have a new playlist coming out with a new training

16:53

coming out very, very soon.

16:54

I wanna make sure you do not miss it.

16:56

If you do that, that way you’ll get notified

16:57

as soon as it comes out.

16:59

Again, thank you so much for being part of this channel,

17:00

watching this video series.

17:01

If you have any comments or questions,

17:03

please post them down below.

17:04

Me or some of my team will make sure we follow up with them,

17:06

and again, thank you for watching this interview

17:08

with me and Tai.

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