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YouTube Transcript: English (auto-generated)
00:00
- Hey, this is Russell Brunson again.
00:02
Welcome to part five of five of my exciting interview
00:03
with Tai Lopez.
00:04
If you’ve missed any of the past episodes,
00:05
go back in the playlist and make sure you watch all of them,
00:07
because this interview was really, really fun.
00:09
it was exciting.
00:10
It took place from 1:00 a.m. to like three or four
00:11
in the morning.
00:13
Some of the stuff we said, something I wouldn’t normally
00:15
tell people in a normal audience.
00:16
But because I was tired, I was with Tai, I was showing off.
00:19
We dropped some really good value and some cool things
00:21
I think you would love.
00:22
So, with that said, were about to start the fifth episode.
00:23
If you have not yet, make sure you subscribe down below.
00:25
I know this is the last video in the series,
00:27
but we got a whole bunch of other cool series coming out.
00:29
I wanna make sure you are not missing any of them.
00:31
During this last of this series, we talked about a lot
00:34
of really powerful things like proximity is power,
00:36
how to build a team, how to surround yourself
00:37
with amazing people that’ll help you get
00:39
to where you want to get to.
00:40
So if you’re struggling at all and you’re like I just,
00:42
I know that people are doing it but I haven’t figured out
00:43
how to do it yet, I think this interview
00:44
is gonna help you a ton.
00:46
A lot of really cool things in here.
00:47
So with that said, let’s check out this video
00:48
and afterwards I’ll jump back on and kind of
00:50
have some final words for you.
00:51
I appreciate you watching this series
00:53
and we’ll talk to you after the interview.
00:57
- What is the one and only thing you must have
00:59
in your business model to succeed?
01:00
The foremost, most important technique in building
01:04
the overall business model.
01:06
Is it marketing?
01:07
Is it having, you got a good business partner.
01:09
That I think is super, in my opinion,
01:11
business partner is huge.
01:12
- Man, there’s too many important things.
01:14
- Good book on that called Working Together
01:16
by Micheal Eisner.
01:17
You’d be surprised how many, what percentage,
01:20
large percentage of billionaires had business partners.
01:23
Whether it’s, number one guy for 18 years straight was,
01:27
not right now, but Bill Gates.
01:29
He had Paul Allen and then he had Steve Ballmer.
01:32
You have Warren Buffet, who’s been number two on and off.
01:36
He had his Charlie Munger, and you just go through the list.
01:39
And there’s been people who did it without a partner,
01:42
but the majority of people have partners.
01:43
So that’s my answer, what’s your answer?
01:47
- I think I want to double on down on that.
01:48
I think it’s huge.
01:49
You know, I had a lot of businesses prior to ClickFunnels
01:52
that marginally did well.
01:54
It wasn’t until we did ClickFunnels.
01:56
And it was fun, because when we built it, Todd,
02:00
who’s my co-founder, who built the software,
02:02
he was working with me kind of as an employee,
02:05
not really, but kind of as an employee,
02:06
and we had that in for ClickFunnels,
02:07
and he’s like okay I want to do this,
02:08
but I want to be your partner.
02:09
At first I had this fear of like, oh, but like,
02:11
this is my business and my all these kind of things.
02:13
- Right.
02:14
And luckily I was so grateful, that I was like,
02:15
you know what, I’m gonna do it.
02:17
And I opened it up and what’s so cool
02:19
is that like, he then went and took that
02:22
and it became his business.
02:23
So it wasn’t like nine to five,
02:24
it became his life. - Yes.
02:26
- And then after we launch ClickFunnels,
02:28
we started adding people.
02:29
Instead of doing what typical people do,
02:30
and they hire a bunch of employees.
02:32
I think it was 'cause Avengers had just come out
02:34
and I love that movie.
02:35
I was like we need to build an Avenger team.
02:36
We can, and I read an article, I wish I’d have kept it,
02:39
because it was so cool, but it said that an A player
02:41
is worth 32 hundred times more than a B player.
02:42
- Oh, yeah! - That’s 32 hundred times.
02:44
- [Tai] Think about a good programmer.
02:45
- Yeah so I was like, let’s just get a handful of A players
02:49
and let’s put them, and that’s going to be what we do.
02:51
Like your partner he asked me, he’s like,
02:53
so how many developers were at ClickFunnels?
02:55
And I was like, I was kind of nervous
02:57
because he just told me his last company had a hundred
02:59
and something developers.
03:00
And I was like, we’ve got 12. - What?
03:03
- There’s only 12 developers in ClickFunnels.
03:05
I’m like, yeah.
03:06
He’s like, how is that possible?
03:07
I’m like, we only have A players.
03:09
We literally, that was the whole model.
03:11
Get the best in the world.
03:12
And they can do, one good person can do the work
03:14
of 10, 15, 20 other people.
03:15
So, that’s how we’ve done things.
03:18
- With programmers, they say that one good programmer
03:20
is a good 30 to 60.
03:21
We have a drink game campaign coming on Indiegogo.
03:24
How about people who want to use Kickstarter,
03:26
Indiegogo to raise money?
03:28
You worked anything, and done ClickFunnels help them at all
03:31
on that, because that’s its own kind of funnel.
03:33
- Yes, I haven’t personally done it, but I’ve seen
03:35
some people do it where they use ClickFunnels
03:37
not to sell the product, but for lead gen ahead of time.
03:39
- Okay.
03:41
- To try to build up tons of pressure
03:42
and excitement about their things.
03:43
So, they thought then to take their Indiegogo video
03:45
or their Kickstarter video and put it on a ClickFunnels page
03:48
and just get options, and like pre-sell it.
03:50
- Yes.
03:51
- Build a huge list, build a big following,
03:52
and then when their thing goes live
03:53
then they have this huge following
03:54
they can just push right there
03:56
and get a lot more traction a lot faster.
03:58
- So you can use it to generate free clients,
04:00
free emails, just versus paid stuff.
04:02
- Yeah.
04:03
- Be honest, you can use Shopify.
04:04
It has some similar things.
04:06
ClickFunnels, each of them have their pros and cons.
04:08
Some of you are selling on Amazon
04:10
making a lot of money.
04:11
And honestly, let’s talk about that for a second.
04:14
So, to be unbiased here, do you think there’s a time when
04:18
it makes sense to maybe be up on ClickFunnels
04:20
and up on Amazon?
04:22
- Our biggest growth right now on ClickFunnels
04:23
is Amazon sellers.
04:24
- Okay, so, tell us how those work.
04:25
How is that going?
04:26
- So, a couple reasons why.
04:28
One is like some people get spooked,
04:29
because they lose an account,
04:30
or they know someone who lost an account,
04:31
and they’re like, if Amazon shuts me down,
04:32
my business is gone, right?
04:34
- Yes.
04:35
- And so, some people will come,
04:36
'cause like I need to control my destiny and have two.
04:39
And so that’s a big reason why a lot of people do,
04:41
just to be able to have two places they can sell it.
04:44
Another big thing people do is, a lot of time they’re
04:46
using Amazon to generate customers.
04:48
For example, we had a buddy who sells the cell phone cords,
04:51
does like a hundred grand a day in cell phone cords things.
04:53
- What?
04:54
- He gets them in China for like a penny,
04:56
and sells them for like 20, 30 bucks.
04:57
It’s crazy.
04:58
So the thing comes in the mail.
05:00
- A penny?
05:00
- The box comes in the mail.
05:02
- [Tai] You open it up.
05:03
There’s your cord, and there’s a big card in the thing
05:05
that says, hey, if you want a second cord for free,
05:07
go to whatever.com.
05:08
It goes to that page, it’s a ClickFunnels page.
05:10
They put in their shipping address.
05:11
Boom, now they’ve got their customer’s contact info
05:13
from Amazon over here.
05:15
And now they’re able to sell them
05:16
all the other stuff they sell.
05:17
They sell power banks.
05:17
They sell all the other,
05:18
that type of product.
05:20
- Cause it’s only a penny.
05:22
- Yeah.
05:23
- And what do they get in?
05:25
They tell them you get another cord if you sign up
05:27
to the email list or something?
05:28
- Yeah, you basically go to this page,
05:29
fill out your address,
05:30
they’ll ship you a second cord for free.
05:32
- Let’s talk about email for a second.
05:33
Huge thing.
05:34
What is ClickFunnels, and what do you see
05:36
in the future of email marketing?
05:38
I think in my business I probably make,
05:41
you know, anywhere from 200,000
05:44
to a million dollars a month,
05:47
just having a good email list
05:49
in just one of my businesses.
05:50
Do you see the same trend?
05:52
Email is still important, it’s not completely replaced?
05:55
- I love email.
05:56
I don’t think it will ever be completely replaced.
05:57
What I’m finding fascinating is,
06:00
we’re doing a blend now of email and also like
06:01
FaceBook bot messengers.
06:03
- Yes.
06:06
- But using them both together has been really powerful.
06:08
It’s like you have a message here,
06:10
and then the FaceBook thing that complements it.
06:12
- Walk us through that for people who don’t know.
06:14
What are you saying?
06:15
So, we all know, we’ve been to websites,
06:17
you put your email in and you get on some newsletter list.
06:20
What are you doing with bot?
06:21
When we hear the word bot,
06:22
Are we talking about auto bots?
06:24
Are we talking about transformers?
06:26
We’re talking about auto-inserting a message
06:28
into their FaceBook Messenger?
06:30
- [Russell] Yeah, so at ClickFunnels we’re finishing out
06:34
our platform that’ll do bots.
06:35
And basically, someone will fill in their email address
06:38
and there’ll be a little button that’ll say,
06:39
do you also want us to send you this info
06:41
through Messenger, right?
06:42
- They opt into both at once?
06:43
- Yes.
06:44
- So, people check a box, and do most people check both?
06:45
- It’s a really high percent, yeah.
06:48
So, it’s interesting if you look at,
06:49
so we have, I think it’s over a million person email list,
06:51
and I think we have forty thousand people
06:55
on our Messenger list.
06:56
- Okay.
06:57
- And if we broadcast both of them,
06:58
we get almost the same amount of clicks from each.
06:59
- [Tai] Really?
07:00
From just forty thousand?
07:01
- [Russell] Yes.
07:03
- [Tai] So if you had a million on the other one,
07:04
it would be destroying email.
07:05
- So, we’re putting a lot of effort and energy into
07:07
the migration of getting people from here to here,
07:08
and getting them in both places.
07:10
Because I also think that it’s also scary,
07:11
cause it’s all on FaceBook, all on Messenger.
07:13
If Zuckerberg wakes up one day and decides
07:14
he hates marketers, it’s gone.
07:16
So, I’m not saying get rid of email,
07:17
but I’m saying use them both together,
07:20
And there’s power in that.
07:22
- [Tai] The more platforms you’re on, the safer it is.
07:24
What can an affiliate either to be an affiliate to
07:27
ClickFunnels, or to any product, how are they–
07:30
- Let’s do it for him.
07:31
How many of you guys wanna be an affiliate
07:32
and make Tai Lopez more money and make you guys money
07:33
in the interim?
07:35
Do you guys have an affiliate program for like–
07:36
- (squealing) That was from my Pee Wee Herman adventure.
07:40
- Does Mentor Box have an affiliate program?
07:42
- Mentor Box does, and so does tailopez.com
07:44
- [Russell] Okay, so this is what I’d do.
07:46
This goes back to what I talked about earlier.
07:47
So, I would go to YouTube,
07:48
and I would find all the coolest
07:50
Tai Lopez videos you can find.
07:52
There’s a bunch of them, right?
07:53
Find the ones that meant the most to you,
07:54
and probably theme them out.
07:55
So here’s all Tai’s thoughts on cryptocurrency,
07:57
Or all Tai’s thoughts on whatever.
07:58
Find the videos, and then make a page that says
08:03
I’m gonna give you the top ten Tai Lopez videos
08:04
about cryptocurrencies.
08:06
Put your email address in here,
08:08
and I will email you the top ten videos I found.
08:10
They’re amazing.
08:11
You’re gonna learn about this, this, all this stuff, right?
08:13
And that’s step one.
08:14
So, number two then–
08:15
- So, you get their email address.
08:17
- I go to FaceBook yet, and I target Tai’s audiences
08:18
and my audience, and entrepreneur audience,
08:20
and Mark Cuban’s audiences,
08:21
and Tony Robbins’ audience, and I say,
08:23
come to this page, and I’m gonna give you Tai Lopez’s
08:25
10 best videos on this topic,
08:27
and you spend a little bit of money.
08:28
People come, they opt in,
08:30
and then you start building email lists,
08:31
and as some come in you email them.
08:33
Here’s the links to the 10 videos.
08:35
And then, by the way, did you know that Tai,
08:36
every single month, curates, him and his partner curate
08:39
the best books they find, and this really cool thing
08:40
called Mentor Box.
08:42
If you click on this link, you can get an account to
08:43
Mentor Box, and not only are you gonna get all these videos,
08:45
now you’re gonna get all their books, their best books,
08:47
every single month, blah, blah, blah.
08:49
And now they’re affiliates for you,
08:50
and they’ve got a really unique offer that can go out there.
08:52
The reason why affiliates lose,
08:53
is because they’ll go, and they’re like,
08:54
sign up for your affiliate program.
08:56
They’ll get their affiliate link from Mentor Box,
08:57
and the same link that everybody else on earth is sending,
08:59
same thing that you’re promoting,
09:00
same thing everyone’s promoting,
09:01
and they can’t be profitable,
09:02
'cause they’re nothing unique
09:03
about what they’re doing.
09:04
- [Tai] Yeah, you gotta make some content.
09:06
- [Russell] So you take, and what’s nice about it
09:07
I tell my people, I’m like, go to my channels.
09:09
I have so much stuff I put out every single day.
09:10
Find the stuff you like the most.
09:12
Package it.
09:14
Give away at an opt in, and then you build a list.
09:15
And then sell my stuff.
09:16
And we all win.
09:17
- So, let’s talk about this for a second.
09:19
Content.
09:20
A lot of people are scared of creating a video.
09:22
They don’t wanna put their face on there.
09:24
What do you say to somebody who has a false belief
09:26
that they can’t create something, some cool videos,
09:29
cause they’re introverted or they’re nervous,
09:32
or what do you say?
09:34
- Probably two things, and then we can go both directions.
09:36
One is like, even if you’re introverted you can do like,
09:40
I’m actually super introverted.
09:41
If you ask my friends at home,
09:42
every time they see a Facebook Live, they’re like
09:44
you talk a lot on the camera, you don’t talk in real life.
09:47
I’m super introverted.
09:48
You can still do it.
09:49
That’s number one, don’t be afraid.
09:51
Second thing, maybe you really are in a super huge fear.
09:55
I look at my company.
09:56
I got some amazing people who work with me,
09:58
and partners and founders and stuff,
09:59
and they’re not on video all the time.
10:01
But I am, so it’s like if you can’t be that person,
10:03
Find the partner who’s like they wanna do that thing.
10:06
They wanna be the person in there.
10:07
And make that the partnership, and that can work as well.
10:10
- Partner.
10:11
- Todd Dickerson that coded ClickFunnels,
10:13
he wouldn’t have ever wanted to be on camera
10:15
talking about ClickFunnels all day.
10:16
And that’s like, I can’t code,
10:17
but I can do that, so we found each other,
10:19
and made it work.
10:21
- Most cases introverts and extroverts are the best match.
10:24
So, if you’re looking for a business partnership,
10:26
maybe you can partner up.
10:27
If you look at Warren Buffett is extroverted.
10:30
He likes to crack jokes.
10:31
If you go to the Berkshire Hathaway meeting, he’s funny.
10:33
And then Charlie Munger, he’ll turn to Charlie Munger,
10:36
who’s an introvert and be like,
10:37
Charlie, what’s your opinion?
10:39
And he’ll go, I have nothing to add.
10:40
Your business partner is an introvert.
10:43
My business partner, Alex, is visiting,
10:45
and guess where he has been all day.
10:47
Locked in a guest room in my house.
10:49
He’s like, I’m working on something.
10:51
No one bother me with humans.
10:53
But it’s a good partnership.
10:54
Let’s talk about copy writing, somebody’s asking.
10:57
How can people make their website the words matter,
11:00
like it needs to say something awesome.
11:01
- [Russell] We created a software that helps that,
11:03
because the copy writing is the hardest part.
11:05
All you need is to build a page,
11:06
and it make look really pretty, look nice,
11:08
but people come and like the words aren’t right.
11:10
- Yes. - No one’s gonna buy.
11:11
That’s what it all comes down to.
11:13
Like the funnel doesn’t matter without the right words,
11:14
the copy that converts people to buying.
11:18
I have a partner named Jim Edwards.
11:20
He went through all marketing advertisements for
11:23
the last hundred plus years, and he found all the best
11:25
converting headlines from all the way back from
11:27
the beginning of copy writing, like Gene Schwartz,
11:30
and Gary Halbert, all these people,
11:31
and combined all these things, put it into software,
11:33
basically you could type in your product name,
11:35
and it’s like, I sell this, this is what would benefit,
11:38
this is what the features you talk about,
11:39
you fill in some blanks, you click a button,
11:41
and it pops out like 800 headlines.
11:43
- Really?
11:44
- Based on the best headline templates in the world.
11:46
And you just copy-- - Where do you get this?
11:47
- It’s called Funnel Scripts.
11:48
- [Tai] Funnelscripts.com
11:50
- I have a bunch of friends who are
11:51
high paid copy writers, who charge anywhere from
11:53
15 to $25,000 a letter.
11:55
And they used to go and they’d give their client
11:57
a huge client questionnaire, and they fill the whole thing,
11:59
and they go and spend the next six weeks writing copy.
12:01
Now, they use a take client questionnaire.
12:04
They fill it in Funnel Scripts.
12:05
They click the button, and it pops out the copy,
12:07
and then they tweak it a little bit,
12:08
and they send it to the client, and charge the same fees.
12:10
It’s legitimately crazy
12:11
- If you don’t know how to write,
12:13
here’s the thing.
12:14
It’s a catch 22.
12:16
If you don’t know how to write,
12:17
most people don’t know how to write.
12:18
You’re not going to make a lot of money.
12:20
One of the best things they should have taught us
12:21
in school is copy writing, how to be persuasive.
12:24
So, what’s some copy writing simple thing?
12:26
There’s my simple thing.
12:27
A lot of you guys need to fix your website.
12:29
If you’re physical location, put the hours.
12:32
Put the buy button high.
12:34
I remember one time I couldn’t buy something.
12:36
It was a website.
12:38
I wanted to buy something.
12:39
I searched.
12:40
I actually sent it to my assistant.
12:41
Can you find how to buy?
12:44
I honestly think they–
12:44
- I wanna give you money.
12:46
- No, I think they forgot to put the buy button up.
12:48
It was like long, and they had written in.
12:50
And they forgot the buy.
12:51
So, my technique is keep it simple, stupid.
12:54
Find out what people want on your website.
12:56
Hit them with power words.
12:57
The most powerful word in the English language, they say,
12:59
according to Frank Lutz, he’s a famous political consultant,
13:04
he says the word imagine is a power word.
13:07
Imagine if you lost 50 pounds in the next 50 days.
13:10
Imagine, you know, people like to, especially in America.
13:14
So, that’s my quick hack.
13:15
What’s a hack for you to be, simple things,
13:17
besides using this website?
13:20
- My favorite headline in the world,
13:21
works for almost everything is how to blank without blank.
13:24
So, it’s how to, and then you insert
13:26
the thing they desire the most,
13:28
without the thing that causes them the most pain.
13:30
So, for example, I could be like,
13:32
how to read all these books,
13:34
without actually ever reading a book.
13:36
And then I’d give you money,
13:37
because I wanted to watch the videos
13:39
and get the whole download, right?
13:40
- Yep.
13:41
- 'Cause like, every market I always start with that.
13:42
Okay, what do people actually want?
13:44
So, how to, and then insert what they desire the most,
13:46
without the thing that they’re most scared of.
13:48
- Alright, I have a course where I’ve taught
13:50
over 20,000 people how to build
13:52
a social media marketing agency.
13:54
- [Tai] So, they’re offering social media to end clients.
13:58
- To businesses, they go around to businesses.
14:00
They charge one to $10,000 a month.
14:02
How do they get customers using your techniques.
14:05
- So, if I was going to a business owner,
14:07
and I was like what do they desire most?
14:08
They want customers coming in their place.
14:10
So how to get–
14:12
- Let’s say doctors and dentists.
14:13
- Okay.
14:14
- Or restaurants.
14:15
- Okay.
14:18
Let’s use dentists then.
14:19
So, how to get cash paying clients
14:21
to come into your clinic.
14:23
They call them clinics?
14:24
- Dentist office, dentist office.
14:26
- Without having to, or how to get
14:31
yeah, how to get cash, whatever,
14:34
whatever their thing is, right?
14:35
- Paying.
14:36
- Paying dental clients.
14:38
I don’t think most dentists want to sit there
14:40
on social media, so without spending time on Twitter,
14:42
Instagram, or Snapchat.
14:43
- Okay.
14:44
- Cause they wanna fix people’s teeth.
14:45
They don’t wanna be doing these things, right?
14:46
- Yes.
14:48
- If you have a social media marketing agency,
14:49
you make a ClickFunnel landing page.
14:52
The landing page at the top says,
14:53
how to get, so if it’s a dentist,
14:56
how to get 17 new dental clients
14:58
this year from social media.
15:02
And then you put without having to ever login to Facebook,
15:06
Instagram, Twitter.
15:08
- [Russell] That’s a great headline actually.
15:09
- You like that? - Right there.
15:11
- You should use that, if you don’t use it,
15:12
then you hate money.
15:14
That’s the only reason.
15:15
- You hate money.
15:15
I gotta use that line on people.
15:17
So they build it on ClickFunnels.
15:19
They get the headlines up.
15:20
How would you get dentists to start going to see this page?
15:26
- I would go to Facebook and target dentists.
15:28
Pretty easy.
15:29
That’d be the first spot.
15:30
The next thing, I know a little about the dental market.
15:32
If I was going after dentists, I would go to dentaltown.com
15:34
Dentaltown.com has an email list of like
15:36
80,000 dentists you can rent for like five grand.
15:39
- Really. - I’d buy an ad.
15:41
I’d pound it out, and I’d have a bunch of clients overnight.
15:43
- So, you can basically rent email lists.
15:45
They call it email drops.
15:46
You can do an email drop to 80,000 dentists.
15:50
And you have–
15:52
- Most industries have those kind of things.
15:53
I just happen to know dentaltown.com does it for dentists.
15:55
But most of them have those type of things where
15:58
people have aggregated the industry, and you can rent ads
16:01
to go out in the email box.
16:03
- Thanks so much for being here.
16:05
This was awesome, my man.
16:06
- Thanks for having me, man.
16:07
- For those of you listening tailopez.com/clickfunnels
16:10
and yeah, we’re out.
16:14
- Awesome, thanks everybody.
16:16
Hey, this is Russell again.
16:17
Thank you so much for watching this exciting interview
16:18
with Tai Lopez.
16:20
Again, if you didn’t hear the story initially,
16:21
this literally took place from like 1:00 a.m. to like
16:22
2:00 or 3:00 in the morning.
16:24
We had so much fun doing it.
16:25
I wanna thank Tai for supporting me at his house,
16:27
and letting me talk about ClickFunnels and expert secrets
16:30
and a whole bunch of other really fun things.
16:31
And I hope you enjoyed the series.
16:32
If you missed any of the videos, make sure you go back
16:34
to the beginning of the playlist,
16:35
watch part one of one, one of five, two of five,
16:37
three of five, four of five, five of five.
16:38
The whole thing was really, really amazing,
16:40
and I hope you loved it.
16:41
Now, I’ve got one last request from you.
16:42
Again, we gave you this interview for free,
16:44
because I want to give you guys more information
16:46
that’s gonna help you to grow your companies.
16:47
The biggest thing you can do right now is make sure to
16:49
click on the button down below to subscribe.
16:51
We have a new playlist coming out with a new training
16:53
coming out very, very soon.
16:54
I wanna make sure you do not miss it.
16:56
If you do that, that way you’ll get notified
16:57
as soon as it comes out.
16:59
Again, thank you so much for being part of this channel,
17:00
watching this video series.
17:01
If you have any comments or questions,
17:03
please post them down below.
17:04
Me or some of my team will make sure we follow up with them,
17:06
and again, thank you for watching this interview
17:08
with me and Tai.
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