9 Digital Marketing Secrets From Warrior Con and Garrett J. White

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward welcome back to
00:18
funnel hacker radio I’m your host Dave
00:19
Woodward and today is gonna do all those
00:21
days where he gets kind of a highlight
00:22
reel of what’s been happening this have
00:24
been traveling around I’ve been on a
00:26
crazy crazy travel schedule for the last
00:28
couple of weeks and last week I was
00:30
actually on the road with Russell and
00:32
heard him speak at Gare Jai White’s
00:35
warrior con which is a crazy crazy event
00:38
so I thought what I do is I give you
00:40
some of the things that I’m learning
00:41
while I’m out traveling around and in
00:44
meeting with some of the most amazing
00:45
markers in the entire world so with all
00:48
that said I’m just gonna kind of dive
00:49
right into this I would appreciate if
00:51
you actually like these types of content
00:53
and things I’m doing let me know you can
00:55
go ahead and hit me up on Facebook
00:57
Messenger or if you want email me Dave
00:59
at clickfunnels comm just trying to find
01:01
out if this is the type of content that
01:02
you guys really like and want me to
01:04
continue to do obviously I will continue
01:07
doing interviews and things with some of
01:09
our top funnel hackers that’s what the
01:11
idea behind this was but I’m trying to
01:13
kind of expand this and provide you guys
01:14
some of the things as far as real world
01:16
tactics and strategies and things that
01:18
I’m literally running across every
01:20
single day as I’m out traveling or as
01:22
I’m with Russell or with other just
01:23
amazing marketer so again go ahead and
01:25
leave comments here or email me
01:28
Facebook Messer whatever it takes I just
01:30
I really kind of like your feedback on
01:31
that so what I’m going to dive right
01:33
into this so there’s nine different
01:35
things I really captured and took some
01:38
notes on why I was with Garrett and with
01:40
Russell and I just wanted to kind of let
01:42
you guys understand this and see how it
01:43
works into your business one of the
01:45
first things and we joke around about
01:47
this all the time here at clickfunnels
01:48
and that is the whole word cult sure and
01:52
culture is king I cannot express to you
01:55
how important this is in your business I
01:57
was funny actually I was just we’ve got
02:00
our partner meeting yesterday and I was
02:02
on the phone with the company I was
02:03
looking at possibly buying some of their
02:07
technology or things of that sort and it
02:09
was they were like gosh you know I
02:11
they’ve spoken to a lot of our funnel
02:13
community in trying to persuade them
02:17
over to where they’re at they’re going
02:18
man one thing I tell you Dave is your
02:21
audience
02:21
they are like rabid fans that you have
02:24
such a strong culture there that it’s
02:27
hard to get anybody to ever leave that’s
02:29
the power behind this and I cannot
02:30
express you enough if you’re not worried
02:33
if you’re not trying to do things that
02:34
build that type of culture in your
02:37
business again it’s I one of my favorite
02:41
ones to look at his Apple I mean you
02:43
cannot go anywhere and you find a person
02:46
who’s an Apple person and I’m in my cell
02:48
my first Apple product was an iPhone
02:50
since then I’ve got think two iPads I’ve
02:53
got four different iMac I I met pros
02:57
I’ve got six different AI bullets from
03:00
my family I’ve got an iPod I mean it
03:03
just it’s crazy how many Apple products
03:05
I have and I won’t use anything else but
03:07
that so lets me jump back in and kind of
03:09
explain you what happened when I was at
03:11
warrior con so Russ and I flew in the
03:14
day they’d already
03:15
they were about day three or day two of
03:18
their of their week and we flew in we
03:20
got in late and the event was already
03:22
going on so we kind of just snuck in the
03:24
back and as you walk in the door what
03:26
you’re greeted with is this swarm of 600
03:30
men all dressed in black black polo
03:33
shirts with with warrior cone on it
03:35
black pants black socks black shoes and
03:38
here we are looking completely out of
03:41
place to the point where two of Gerrits
03:44
guys basically brought it brought us two
03:46
of the polos and said you know you guys
03:48
might want to put these on I wasn’t
03:49
thinking anything of it Russell wasn’t
03:51
thinking much of it so we just kind of
03:52
put him on on our backpacks on the back
03:54
table weird again we’re away from
03:56
everybody on the back road not thinking
03:58
it even matters at the between speakers
04:01
Garrett basic gets up and says hey
04:03
Russell Dave put on your black balls it
04:06
was like whoa I totally felt out of
04:08
place I felt like I was being chastised
04:11
for not being obedient and I was like oh
04:13
my gosh I feel terrible so we stepped
04:15
out changed our shirts came back in and
04:18
then all of a sudden we actually felt a
04:19
part of the group it was this crazy
04:21
thing and it was just kind of
04:23
fascinating to see how important that
04:24
was as far as that belonging that
04:26
connection
04:27
Russell spoke the following day and I
04:31
was there trying to you know get things
04:32
set up and all that kind of stuff I
04:34
walked in I had fortunately I brought
04:36
black sweatpants so I had black
04:38
sweatpants on but I got white shoes but
04:40
they have black on them black laces and
04:43
everything else but they’re white shoes
04:44
and oh my gosh I got chastised to the
04:46
point where his team basically said
04:49
listen David you either have to step in
04:51
the back and we’ll spray-paint your
04:52
shoes black or you have to take your
04:54
shoes off well fortunately for me I love
04:56
being barefoot so for me it was super
04:58
easy option I’m like I’ll take my shoes
05:01
off in fact if you want to spray-paint
05:02
my my shoes my feet black I’m okay with
05:04
that but I love going barefoot and so I
05:06
basically running around the hotel room
05:08
barefoot or in the event room but it’s
05:10
fascinating me to see how important that
05:12
culture really was so if you’re not
05:15
currently doing things to add culture to
05:18
your environment to your business man
05:20
you got to find something you got to be
05:21
able to create that type of connection
05:23
number two and Russell acts I mean uh
05:27
Russell used this video when he spoke
05:29
it’s actually a video of of Garrett
05:32
speaking that funnel hacking live where
05:34
basically talked about the fact that
05:36
you’re gonna suck you’re gonna suck real
05:38
bad at first and over time what you’re
05:41
gonna find is that eventually you’re
05:42
gonna suck less and then eventually you
05:44
might actually get to a point where
05:45
you’re actually even good and it’s kind
05:47
of funny hearing Russell speak on stage
05:49
cuz he used this and then he actually
05:50
used a reference from his own personal
05:52
life where he was like I got you right
05:55
now Russell’s done over 600 podcasts if
05:57
you’re not following Russell you
05:58
obviously should marketing secrets calm
06:00
follow that podcast for sure but it’s
06:02
fascinating to me to hear basically
06:04
Russell’s saying gosh I remember when
06:05
Stephen came on he said you know Russ
06:08
I’ve listened to every one of your
06:09
podcast and it wasn’t until you got to
06:10
like 45 46 47 49 50 that you actually
06:14
started to even get decent kind of good
06:17
it was like oh that said that hurts but
06:19
it’s just a reality understand you you
06:22
got to find your voice and the way you
06:23
find your voice is realizing that you
06:25
got to publish gotta get that content
06:27
out there and just know that you’re
06:28
gonna suck it first but that’s okay it
06:31
really is okay and over time you’ll find
06:33
that you suck less and less but you have
06:36
to get comfortable with the reality the
06:37
fact that you’re gonna suck at first but
06:40
know that that’s good
06:41
that’s how it’s supposed to be third
06:44
thing you have got to know your audience
06:47
your avatar this is one of things
06:49
Garrett has done an amazing amazing job
06:52
at I remember the very first time I saw
06:54
his first product back and basically was
06:58
doing a free documentary on basically
07:01
wake up warrior and it was fascinating
07:04
to me in fact if you go to wayback
07:06
machine you can kind of check it out and
07:08
go to wake up warrior to see some of his
07:10
older stuff back in like 2013 2014
07:13
really 2014 early 2015 and it was right
07:17
basically he understood that what he
07:19
wanted to do is wanted to connect with
07:21
men but not just men what he want to do
07:24
is you want to connect with married
07:25
businessman so his headline is attention
07:28
married businessman learn to unlock in
07:31
parenthesis nearly unlimited power in
07:34
your marriage business and life without
07:36
having to cheat on your wife get a
07:38
divorce ignore your children leave your
07:41
church for a date with drugs I’m like
07:43
that was such a powerful headline
07:46
totally separated I mean first of all
07:48
you had to be a man then you had to be
07:51
married and then you had to own a
07:53
business I mean that it’s like you have
07:55
to realize who your audience is and be
07:57
willing to call them out basically if
08:00
you’ve read anything and experts secrets
08:02
our Russell talks a ton about the title
08:06
of Liberty and I’m not gonna go into
08:08
detail on it right now but realize if
08:09
you don’t have a title of Liberty
08:10
something a person can stake their flag
08:12
in the ground saying this is who I am
08:14
you’re really having a hard time it kind
08:16
of ties ties back a little bit to the
08:18
culture but more importantly you’ve got
08:20
to be able to help your audience
08:23
separate themselves from everybody else
08:25
number four is belief and gear did an
08:29
amazing job talking about belief says
08:31
you know what you guys think
08:33
basically what might be possible if I
08:35
just believed really think about what
08:38
might be possible and start just kind of
08:41
going down that path
08:42
let your mind roll realize that one
08:44
might you believe or what might be
08:46
possible if you believed and then from
08:48
there who would you have to become to
08:50
just believe that whatever that is who
08:52
do you have to become
08:54
and the third thing in that then was who
08:56
would I have to become to just do the
08:58
work so first of all again realize what
09:02
might be possible if I just believed and
09:03
then you take that hope and you think
09:05
okay from that what would I have to
09:07
become to just believe that and then who
09:10
would I have to become to just do the
09:12
work to make that belief happen that was
09:14
number four number five was you got to
09:16
lead by example and this was a that’s
09:19
kind of funny we I love love Southern
09:22
California it’s my home area I’ve been
09:24
lived air prior to moving up here to
09:27
Boise but so we’re sleeping with the
09:29
window open which I just love oh man
09:32
nothing excites me more than here and
09:33
hearing the waves crashing on the beach
09:35
smelling the salt water air I mean that
09:37
just decorates me and so we woke up and
09:40
all of a sudden we woke up and and oh
09:42
son I hear these guys you know basically
09:45
going through these marine type of
09:46
drills I’m like what the heck is going
09:48
on so I look out the window and here you
09:51
got Garret leading by example where he’s
09:52
got six hundred men out on the grass
09:55
basically putting them through military
09:57
drills getting them ready physically
09:59
ready to be able to sit through this
10:01
meeting to absorb everything he’s going
10:02
to teach and it’s one of those things
10:05
where if you’re gonna be part of warrior
10:07
there’s nothin you understand the only
10:09
way your knee part worries you’re gonna
10:10
you’re all in there there’s no such
10:12
thing as dipping your toe in the water
10:14
with Garrett so you’ve got to be all in
10:16
and Garrett leads by such massive
10:18
example we’re literally just two weeks
10:19
before he and Sam had gone out and they
10:22
actually competed in the mother of all
10:24
tough mudders it’s a 24-hour race to see
10:27
how many times you can go through this
10:29
loop basically of obstacles and I mean
10:32
being shot to Elektra I mean just crazy
10:34
crazy grab for 24 hours and he during
10:37
that did 50 miles within 24 I mean
10:39
that’s just a huge accomplishment but
10:41
realized because he’s leading by example
10:43
it’s really hard for anybody who’s gonna
10:45
follow him not to be willing to do every
10:47
single thing that he asked them to do
10:49
because he’s doing it himself so number
10:51
six is the importance of showing
10:53
appreciation and I really had sunk in
10:57
from the very beginning when I first
10:59
started seeing this but it really sunk
11:01
in when I saw Russell on stage and the
11:04
way the gratitude appreciation was
11:06
shared towards Russell it’s
11:07
what happened is after every speaker
11:09
you’ve got to present everything else
11:11
Garrett has his to clap and then some
11:14
word like you know Booya something like
11:15
that it’s really just express
11:17
appreciation and then they would
11:19
actually give words of gratitude where
11:20
he would repeat a word and they said
11:22
move and then they basically repeat that
11:25
back to the audience you have 600 men
11:26
saying thank you 600 men saying you
11:29
changed my life
11:30
600 men saying because of you I am Who I
11:35
am and he just felt this amazing
11:39
overwhelming gratitude and it was so I I
11:44
loved everything that we’ve created it
11:47
clickfunnels but most important I just
11:48
love Russell and all that he’s done to
11:50
help build and grow this movement but it
11:53
was fascinating for me to sit back and
11:55
to hear garrett express appreciation to
11:57
russell basically saying russell these
11:59
600 men that you see out here represent
12:01
a fraction of the lives of over 100,000
12:04
men who have come in through warrior and
12:06
none of that would have been possible if
12:08
it wasn’t for you and clickfunnels and
12:10
they feel that kind of appreciation I
12:12
mean one for me being a particle funnels
12:14
is a huge opportunity and a blessing to
12:16
my own personal life but just to see and
12:19
to feel that in the room and then to
12:20
hear 600 men basically repeating words
12:23
of affirmation and appreciation towards
12:25
Russell and almost at a chance was just
12:28
super super cool so I highly recommend
12:30
that wherever you are in your business
12:32
life to make sure that you’re showing a
12:34
massive amount of appreciation you
12:35
haven’t gotten there by yourself so you
12:37
got to recognize those who helped you
12:39
along the way number seven and that is
12:42
to realize that Garrett is the only
12:46
person who’s spoken at every one of our
12:48
final hacking live events and he’s going
12:50
to be speaking again at this year’s
12:52
event and the reason I mentioned that is
12:54
what is fascinating for me as I look at
12:57
Garrett is every year he speaks at our
12:59
on our stage he continues to spend time
13:03
changing and growing and becoming
13:06
something new and like blast year it was
13:09
he and he and his family so he and his
13:13
wife Danielle and their and their two
13:14
girls on stage and showing basically how
13:17
they were one funnel away and basically
13:19
at one final way saved their marriage
13:20
and
13:21
so realize you’ve got to be in a
13:22
situation to where you’re always
13:24
changing you’re always improving you’re
13:25
always growing and this is one things
13:27
that Garrett’s in an amazing job at as
13:29
you take a look back on all his old
13:31
content and where he’s at now he’s
13:33
always in the Pope always growing and in
13:36
physically and spiritually mentally in
13:38
his relationships in business you’ve got
13:40
to be that type of a person you’ve got
13:42
to be able to go all-in if you want your
13:43
business to grow you’ve got to find a
13:45
way of becoming more and better and
13:47
growing so you can contribute and give
13:49
to more people
13:50
number eight and that is you gotta
13:53
surround yourself with people who have
13:54
your vision I Gary got up as Russell was
13:58
on stage it was he and then as one of
14:00
the guys basically started warrior with
14:01
him Jeremy so Garrett and Jeremy we’re
14:04
up talking with Russell it was just
14:06
fascinating just to kind of see how
14:08
important it is as far as the people who
14:11
around you again Jeremy and and gear
14:13
when they started having they didn’t
14:14
know how to even work a camera and so
14:17
they went through a businessman we
14:18
didn’t know what we were doing but
14:18
because of this we change this and we
14:20
did this and and continue to grow
14:22
together but the idea behind it was
14:24
Jeremy was so focused in and believed
14:27
all 100% on what he was doing and I can
14:30
tell you in the success of clickfunnels
14:32
we just literally were with our partner
14:35
kon or a partner oops our partners we
14:39
just had a big partner meeting and in
14:41
with our partners here we kind of
14:43
Russell took the opportunity to create
14:45
or to record an episode for for
14:49
marketing secrets podcast and went
14:51
around they said you know what did you
14:52
learn and so all six of us as far as
14:55
partners and co-founders basically
14:57
shared what we learned over the last
14:58
three years in building a company’s gone
15:01
from zero to over a hundred million

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki