Action Score

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YouTube Transcript: English (auto-generated)

00:00

[Music]

00:06

hello it’s Clinton here with

00:08

clickfunnels and in this video we’re

00:10

gonna talk about the action score so

00:13

we’re gonna sue me a little bit

00:15

different video as we’re going to view

00:19

the article and we’re also going to talk

00:21

about the actual database here so what

00:26

you’re gonna need is you’re going to

00:27

need action etics in order to have an

00:30

action score now on my demo account here

00:32

as you see I have two thousand four

00:34

contacts so in order to pull up a

00:38

profile of a member you have to click on

00:41

the names let’s just click on any random

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name now we would know that the member

00:47

has an action score of one well it’s a

00:50

demo account I did not generate a lead

00:52

here I just imported my leads so there

00:55

is no engagement unless I would send out

00:58

emails and they would click on stuff and

01:00

and/or buy stuff and then the engagement

01:02

would go up but how is that action score

01:04

actually calculated well let’s go into

01:06

the article here below the video and and

01:09

let’s talk more about that

01:10

so as you know we already clicked on the

01:13

profile and we view the profile and we

01:15

seen that our action score for this

01:18

imported lead was one now the in a demo

01:25

we have an accident score of 45 so what

01:29

would make an action score of 45 and how

01:32

would that break down so in the formula

01:34

as you can see we have twenty five times

01:39

a hundred percent which you get 25

01:42

points time 100 percent which equals 100

01:45

percent for the social you have 25

01:48

percent are 25 times 1 percent 1 percent

01:51

for the value and then 25 times 77

01:54

percent and asks for recency how recent

01:57

have they visit in the frequency how

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often do they visit 25 percent times 1

02:02

so it comes out to forty four point

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seven five but we round it up to forty

02:08

five so if you know if we break it down

02:12

for the four categories recency

02:16

frequency and monetary we have 25 points

02:20

that are available for each of those

02:21

categories now the recency so in recency

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we have where the contact is graded on

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how recently they have opted into your

02:32

pages purchase products or even viewed

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any of your pages frequency the contact

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is graded on how often she is coming

02:39

back to those pages right so let’s say

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you have an opt-in that comes in today

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and then you follow you know send a

02:46

follow-up sequence and then they come

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back that net would be frequency right

02:50

and also how recent since the last visit

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if you look go back on recency monetary

02:55

in the monetary and or value that

02:57

contact is graded on everything she has

03:00

bought from you which is the bottom line

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right we want to make sure that it’s

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adding to the bottom line or am I making

03:07

money off this so clickfunnels take that

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in consideration to all that these

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points are worth 25 points that I

03:14

mentioned so far now the social Facebook

03:17

Twitter Instagram social profiles the

03:20

contact will be graded on those also a

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higher access score means an overall

03:25

higher engagement so you can see this

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right inside your click from his account

03:30

so let’s say if you’re you’re doing

03:31

silhouettes or you’re doing Facebook ads

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or something like that they may have a

03:35

higher engagement so what would I do

03:38

with those clients that have the higher

03:39

engagement engage those folks and give

03:42

them the buy stuff click funnels right

03:44

click have them click to buy more stuff

03:47

in your funnels right that’s why we’re

03:49

here where we are while most people

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click phones are not a nonprofit and if

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you are a non-profit you still want

03:56

clicks people to click on stuff in order

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to raise money for your cause so the

04:02

whole purpose here for the access door

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action score is for engagement purposes

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to engage people who are going through

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your funnel and who you should follow up

04:13

with and maybe you need to touch on more

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than others now we do have an additional

04:18

videos and articles that you can follow

04:21

up on based on the action score and how

04:23

to use this content as far as you have

04:26

these scores and how to create a smart

04:27

list and also how to create an action

04:29

funnel based on the information you

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learned in this video feel free to click

04:33

on those

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links below this video at any time if

04:36

you have any questions please feel free

04:39

to reach out to support thank you so

04:41

much for watching have a great day and

04:43

go be a funnel hacker

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