Affiliate Marketing Traffic Strategy REVEALED! You may be MISSING this

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YouTube Transcript: English (auto-generated)

00:00

hey this russell brunson welcome back to

00:02

my channel so excited to have you here

00:03

and a really quick before we dive into

00:04

this video which you are going to love I

00:06

want to make sure you subscribe to my

00:07

channel because I got some new videos

00:08

coming out very soon and turn on the

00:09

belt so you get notified so you don’t

00:11

miss any of them we’re talking about

00:12

traffic in sales if you want to get more

00:14

visitors to your websites and your

00:15

funnels you want to make sure you’re

00:16

subscribed and notifications are on okay

00:18

with that said I’m gonna dive into

00:19

today’s video which you were gonna love

00:21

everyone’s always asking what’s the best

00:22

way to get traffic and of all the ways

00:24

to get traffic the best way is to get

00:25

affiliates to promote your products and

00:27

your services for you that way you don’t

00:28

spend any money on traffic the traffic

00:30

comes free and you get tons and tons of

00:32

it it’s one of the best traffic sources

00:34

so right now this video when you diving

00:36

deep into how to fill your funnel with

00:37

affiliate marketing traffic where other

00:39

affiliates are promoting your products

00:41

for you without said let’s jump right

00:43

into the video are the only people that

00:53

can actually change this planet what we

00:57

talked about today is affiliate

00:58

marketing 101 and this is not like how

01:00

to be an affiliate this is how to get

01:01

affiliates to promote you so how do I

01:03

fill your funnel with these free traffic

01:05

secrets which is really really fun and

01:07

exciting again when I started my

01:09

business I didn’t I didn’t do it by

01:11

buying Facebook Ads buying Google Ads

01:12

and buying YouTube ad I know how to do a

01:14

lot tennis if at first I did by finding

01:15

affiliates and you then promote my

01:17

product so if anyone’s looking for free

01:18

traffic this is the best way to get free

01:20

traffic that I know of

01:21

okay so affiliates are me like what does

01:23

the affiliates affiliates are people who

01:25

who love your product love your servers

01:26

and they decide that they’re gonna

01:27

promote it for you right they may

01:29

already have an email list they have a

01:30

big follow on YouTube or Facebook or

01:32

Instagram or something and they can go

01:33

and they could promote it for you so

01:35

your job is to figure out who or the

01:36

affiliates who are the people I need to

01:37

go find who already have my dream

01:39

customers who can talk about my product

01:41

or my service okay and when I first got

01:44

started in this game man this is

01:45

probably almost 15 years ago now this is

01:47

before I had any kind of business I

01:48

remember I was trying to learn this game

01:50

and sure some of you guys are in a spa

01:51

right now you’re trying to learn to

01:52

figure things out and I was trying to

01:54

learn traffic and and it was confusing

01:55

to me I don’t understand there’s there

01:56

was PPC and SEO and all these things

01:59

back then that everyone was doing to get

02:00

traffic and I remember that one day I

02:02

was in this marketing forum back before

02:04

people use Facebook groups as the forum

02:06

I’m in this forum and someone asked the

02:08

question of all the ways to drive

02:09

traffic which one is the best and murder

02:11

seeing that I was like

02:12

my gosh like that’s my question to a guy

02:14

I don’t have time to learn all of them

02:16

like what’s the best one to learn so I

02:17

logged into the question I start reading

02:18

all the responses I’m so crazy because

02:20

one person came in said the best way in

02:22

the world is is Google pay-per-click and

02:24

you know some of us now know that’s the

02:25

worst like the best is SEO and they’re

02:27

like oh that’s good but this type of SEO

02:29

and I know you should be doing cloaking

02:31

versus that and like all these things

02:32

never sliding over time just like this

02:33

is amazing watching all these traffic

02:35

goo fight over the best way to get

02:36

traffic and I’m watching a thread after

02:38

thread after thread and all of a sudden

02:39

one person came in and dropped like

02:42

dropped the mic and it was the owner of

02:44

the forum probably the wealthiest guy

02:45

who was in the group at the time he came

02:47

in there and he posted a really short

02:49

thing he said I rely on my own network

02:51

of affiliates I’m reading that at first

02:54

I didn’t get I was like what I rely my

02:56

network of affiliates and I read it

02:57

again and again an awesome like the

02:59

light bulb hit I was like oh my gosh I

03:01

can go out there and I can learn how to

03:03

do solo ads I can learn how to read send

03:05

emails I can build Nemo

03:06

I can learn SEO I can learn PPC I can

03:08

learn back and learn all these things or

03:10

what if I went out and said who who

03:12

already is really good at banner ads

03:14

well if I found that person I said hey

03:16

I’ll pay you a percentage Iran sells

03:17

view banner ads for me maybe I find

03:19

three or four or five or ten guys doing

03:21

that I just 10x my efforts I have to

03:22

learn anything we did find the person is

03:25

really gonna PPC instead of mean

03:26

learning KBC if we find you already good

03:27

at it and pay them a commission on every

03:29

selling make an SCO and the same thing

03:30

and like that was the light bulb for me

03:32

I said okay I’m not gonna focus on new

03:33

traffic strategies and focus on like

03:34

finding those people who like to make my

03:36

affiliate scan and so this is something

03:39

that when you have an army of affiliates

03:41

selling your products or services you

03:42

don’t have to be good at everything you

03:44

can get army of affiliates promote your

03:45

products and your services with their

03:46

every type of traffic they’re the best

03:48

at all right the thing that they’re most

03:49

passionate about okay all right so this

03:51

how it works everyone you got to go

03:53

recruit your army of affiliates okay

03:56

this comes back to a concept we call the

03:57

dream 100 I spend a lot of time in the

03:59

new traffic secrets book talking about

04:00

the dream 100 that’s the first phase is

04:02

like identifying who are the people who

04:04

already have your customers okay if you

04:06

don’t know yet now’s the time start

04:07

looking I go online and start googling

04:09

all the keywords that your dream

04:11

customers of Google and then join the

04:12

email list follow the Facebook the the

04:14

fan pages join the join the groups like

04:16

I get it get tire yourself into all the

04:18

places that your dream customers

04:19

probably going and like weave your way

04:21

in there and also you start seeing like

04:23

oh my gosh this person sending emails

04:25

selling product similar mine

04:27

oh my gosh this person’s got a blog on

04:28

page number on and Google for all the

04:30

keywords that I would have searched for

04:31

oh my gosh this person has is good at

04:33

SEO or PPC or whatever it is you start

04:35

finding those people so separate morons

04:36

you got to find them and you got to

04:38

recruit them okay that means good

04:39

old-fashioned getting to know people

04:40

which I get it froze my who my introvert

04:43

I’m super introverted as well scares me

04:44

to have to call people on the phone but

04:45

this is something that’s worthwhile I’ll

04:47

hit him up on Facebook Messenger DM I’m

04:49

I’ll call him on the phone

04:49

send him pizzas in the mail like I did

04:51

all sorts of crazy things to be able to

04:53

recruit my affiliates and get to know

04:54

them because people promote the people

04:56

they have relationships with so you need

04:58

to get relationships with those

04:59

affiliates who are part your dream 100

05:01

okay Tim Ferriss when he wrote the

05:04

4-hour work we got to tell a story in

05:05

the traffic secrets book it was

05:06

interesting he he spent a year he was as

05:09

he was riding the book spent a year

05:10

going out meeting all the bloggers you

05:12

need to know them and like and and

05:14

became friends with him and Mike and

05:16

built his relationship with all these

05:17

bloggers and when they’d asked Mike what

05:19

do you do for a living is like oh I’m

05:20

writing a book but you know yeah and

05:22

that was kind of a kind of brushed it

05:24

off and then as the book got done he

05:26

sent his book to all these bloggers he

05:28

built relationships with over last year

05:30

so here’s my new book you like it I love

05:31

you wrote a blog post on launch day it’s

05:33

not it’s really cool he sent it out and

05:35

people read the book and they loved it

05:37

and day one launch day he had hundreds

05:39

of the top bloggers in the world all

05:41

right blog post reviews about his book

05:43

and the book one article New York Times

05:44

bestseller and built Tim Ferriss who is

05:46

you know one of the biggest influencers

05:47

in the world right now but it all came

05:49

off with him spending a year recruiting

05:50

his army would fill it sending them out

05:51

stuff to get to know them and build up

05:53

relationships

05:54

okay so said number one you gotta

05:55

identify your dream 100 and recruit

05:56

himself number two you actually make

05:57

them an affiliate okay so in sided click

05:59

phones we have a clip films account

06:01

backpack is the tool we can you can use

06:02

that makes and builds an affiliate

06:04

program okay so any funnel you have

06:06

something a product you just hook a

06:07

backpack to it it what happens your

06:09

Philips can login and they can go and

06:10

grab a link right here and then they can

06:12

promote it you put sample emails for

06:13

example a banner ads things like that

06:15

they can go grab it they can promote it

06:16

and then when they make a sell through

06:18

their link the backpack software will

06:20

track it and each month you log in it

06:22

says okay here’s all I feel that you

06:23

need to send money to you click a button

06:25

it’ll send PayPal payments out to

06:26

everybody pays all the affiliates and

06:28

that’s how the affiliate platform works

06:30

so we call that backpack instead of

06:31

click funnels

06:31

but after you find it fits then you got

06:33

to make an affiliates really easy to do

06:34

inside your click the holes account and

06:36

then step number three you have to give

06:37

them a reason to promote why should they

06:39

promote why

06:40

today versus tomorrow okay good

06:42

affiliates are getting hit by everybody

06:43

in the world to promote so why why

06:45

should they promote your products a

06:46

couple reasons number one people I Pro

06:48

something that’s new a new launch right

06:50

they get excited about the newness of it

06:51

so to have a new launch number two is

06:53

that is some people like I don’t like

06:55

doing a launch so you turn it into a

06:56

rolling launch what’s okay week number

06:58

one you’re gonna be they feel it

07:00

promotes this then week number two it’ll

07:01

be you and weekend number three and you

07:02

pick different affiliates into one

07:03

little mini launch to each person’s list

07:05

one at a time okay and then the third

07:07

way the third reason is that people love

07:09

new stuff right so sometimes you can go

07:10

to an affiliate maybe they’re not gonna

07:11

throw at your thing but make something

07:13

new with them bouquet how about you take

07:15

your superpower my superpower will make

07:16

a product together and it’s promoted to

07:18

our people that way and all of a sudden

07:19

now you got something co-created you

07:21

create new together it gives them a

07:22

reason to want to promote as well okay

07:25

step number four now after you’ve done

07:26

that now you got to trade in your

07:28

affiliates okay really good affiliates

07:30

are lazy because they make so much money

07:32

they don’t even care and really bad

07:33

affiliates don’t know how to do it so

07:34

you got either way you need an affiliate

07:36

training center which are really easy to

07:37

build inside click funnels this is where

07:39

our affiliate training centers look like

07:40

you come in here and an affiliate can

07:42

quickly come in here and get a link to

07:44

all the banner ads you have videos

07:45

training them you teach people how to

07:46

run Facebook Ads how to run banner ads

07:48

header do I feel like you can train

07:49

affiliates you don’t know what they’re

07:50

doing it and then you make the Train

07:51

Center makes it super simple for your

07:53

existing affiliates just to go in there

07:54

grab the knee paste it post it and and

07:57

they can be on their way so that’s step

07:59

number four is training your affiliates

08:00

and step number five then and then you

08:02

actually pay your affiliates if you’ve

08:03

always asked well how much do I pay my

08:04

affiliates I want to payments little as

08:05

possible because they want to keep more

08:07

money you don’t understand like you

08:08

never want to like take away

08:10

Commission’s from a sales person right I

08:12

want to get people the biggest

08:13

Commission as possible so when we launch

08:15

click funnels looked at all the other

08:16

software companies most were paying like

08:17

15 or 20 percent affiliate commissions I

08:19

was like okay let’s double that so we

08:20

did 40 percent affiliate Commission

08:21

which no one ever heard of before right

08:23

and then we did the dream car bonus

08:24

we’re actually paying people’s dream

08:25

cards when they promote we try to make

08:27

it as lucrative as possible so that

08:28

Felix will parole us instead of our

08:30

competitors what was crazy is that when

08:32

we first got started there were a bunch

08:33

of competitors who had a lot of

08:34

affiliates and we came in and and paid

08:36

more and we converted higher and all if

08:38

it’s shifted from those other companies

08:39

and started promoting us instead cam and

08:42

so the the more you could pay your

08:43

filetes the better I typically try to

08:45

pay my affiliates 50% of what we

08:46

actually make on a product so if I’m

08:49

selling a digital product 100 on digital

08:50

I may be 50 50 50 come

08:53

if it’s a physical product let’s say

08:56

I’ve got you know an e-commerce product

08:59

where I got to pay 20% is the hard cost

09:01

for the product then I’ll take the 20%

09:03

off the top and I’ll split whatever is

09:04

left over 50/50 right I like to pay my

09:06

thoughts at least that much sometimes

09:07

though when we have when we have

09:09

something like a book or a front end

09:11

funnel we may pay filetes more in fact

09:12

when we launch both the.com seekers book

09:14

and the expert secrets book we paid

09:16

affiliates $20 to give away a free book

09:19

or someone paid 795 shipping handling we

09:20

were paying at least $20 we actually

09:22

lost what they’re paying two hundred

09:23

percent commission on it because we knew

09:25

that they were gonna buy the product and

09:26

some people bought upsells and down

09:27

sells and and it mate so we can you know

09:29

we did breakeven and then eventually

09:31

bought clickfunnels in the back and

09:32

that’s how we made our money so step

09:33

number five is figuring out how to

09:34

compensate your affiliates to motivate

09:35

them to want to be able to promote and

09:37

so that you guys is as how you build an

09:40

affiliate program which is getting one

09:41

of the easiest most powerful ways to get

09:43

more traffic into all of your funnels

09:44

alright I hope you loved that video you

09:47

got a ton of ideas from it if you did I

09:49

want to tell you really quickly about my

09:51

brand new book called traffic secret

09:52

there’s over 20 different traffic

09:54

seekers in here show you how to get more

09:55

website visitors more people into your

09:57

funnels to make more money and right now

09:59

we’re actually doing a special promotion

10:00

where you get a copy of this book for

10:01

free at traffic secrets calm but it’s

10:04

probably linked right here so you can

10:05

just click on it and you get a free copy

10:07

of the traffic seekers book I already

10:08

paid for the printing use that a cover

10:09

the shipping handling I’ll send it out

10:10

to you there’s over 300 and like 50

10:12

pages of different traffic secrets in

10:14

here that will drive tons of traffic to

10:16

you so if you enjoyed this at all make

10:17

sure you get your copy of the traffic

10:18

seekers book right now before we start

10:20

charging full price for again traffic

10:21

seekers calm and with that said after

10:23

you’re done getting the book then click

10:25

right here to get more another video

10:26

showing you different ways to get free

10:28

traffic into your funnels and to your

10:29

websites thanks again for watching

10:30

appreciate you and I’ll see us on the

10:32

next video let’s go

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.