Akbar Sheikh, How To Make Your Competition Irrelevant

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward all right everybody
00:17
welcome back to funnel hacker radio you
00:20
guys if you haven’t heard Akbar sheiks
00:22
story I’m going to highly recommend you
00:24
go back and you take a look and listen
00:25
to one of our mundane motivations I
00:28
forget exactly which episode it is but I
00:30
highly recommend you take a look at
00:31
because he’s going to tell you exactly
00:32
how he went from homeless to be one of
00:35
our two comma Club winners in a very
00:37
very short period of time and what it
00:39
takes when you have to have to burn the
00:40
boats to make things happen in your life
00:41
you highly recommend you guys go back
00:43
use that as far as background you
00:45
haven’t listened to it make sure you
00:46
take the time to listen to it but right
00:48
now I want to make sure we go in and we
00:49
maximize Akbar s time because she’s
00:52
going to talk to you guys right now
00:53
about how to make your competition
00:55
irrelevant so Akbar welcome to the show
00:57
hey then because it is I am so excited
01:01
for us today because you know obviously
01:03
you have this crazy story of massive
01:05
success let it go from homeless to be
01:08
one of our two comma Club winners I had
01:10
such a great time with you at our funnel
01:12
hacking live event and just seeing your
01:14
story and seeing the text that you wrote
01:16
to your mom about how you basically went
01:18
from living in a closet literally a
01:21
closet with no windows and heating
01:23
things up on a hot plate even take a
01:25
bath in these are most types of thing
01:27
Lily going from that to being on stage
01:29
with Russell giving you a plaque that
01:30
having made over a million dollars in a
01:33
funnel and I just was so so excited
01:35
because I know how much that must admit
01:37
to your mom and I just I’m so excited
01:39
for you because you’ve gone you’ve taken
01:41
that environment you’re going on to so
01:42
many other things I know he’s got a
01:43
mastermind coming up here pretty soon
01:46
with Rex Peterson a Dallas you’ve got
01:48
you’ve been working on Facebook
01:49
influencers you’re doing a ton of stuff
01:51
in the PR that’s really some of the
01:52
stuff I want to spend time talking about
01:54
right now and that is your primary focus
01:56
right now is trying to help people
01:58
really go and take their message so that
02:01
they can when they present the people
02:03
they can basically make their
02:04
competition you’re relevant I love that
02:05
topic so with all that said let’s kind
02:08
of dive in and say what are some of the
02:09
stuff you’re doing right now and how
02:11
does it work to help people actually
02:13
make
02:13
your competition you’re relevant and
02:15
what do you mean by you’re relevant so
02:19
Dave it’s interesting you know we’re
02:21
looking at a lot of you know primarily
02:22
I’m a funnel coach and a lot of people
02:24
come up to me with their funnels and say
02:25
look things are not working well I’m not
02:27
making as much as I want to be a we know
02:29
I’m stuck in an income things of that
02:31
nature and what I’m noticing and they’re
02:33
very afraid of their competition and
02:36
they’re always talking about their
02:37
competition listen I gotta be honest
02:40
with you I you know one of the things
02:42
that is I’m a funnel builder I do not
02:44
have any idea how many funnel builders
02:46
they are I mean you know more than any
02:47
else it takes thousands of oh you don’t
02:51
say everybody’s a part of it but can I
02:53
tell you something it’s irrelevant to me
02:55
it absolutely doesn’t matter how many of
02:58
them how many how many they are and I’ll
03:01
tell you what because guess what there’s
03:03
only one aqua right and that’s what
03:06
people are not understanding and people
03:08
are not you know truly undervaluing
03:12
themselves they they’re all listening
03:15
I’m just this guy I’m not you know and
03:17
you don’t know how wrong you are
03:19
here’s people there’s a concept called
03:22
funnel hacking and it’s quite possibly
03:24
one of the most beautiful concepts in
03:26
the world but I do feel that most people
03:29
have the wrong idea about it or how to
03:31
do it I don’t feel that most people are
03:33
doing it correctly to me the funnel
03:37
hacking is when you see what’s working
03:39
and you see what they’re doing right and
03:42
that’s a structure that’s a formula and
03:45
what ends up happening is people just
03:47
start copying and pasting right word by
03:50
word and it’s so funny sometimes you’ll
03:52
even see like they the person they’re
03:53
comping from their website the guy might
03:55
be Chris and they’ll make an accident
03:57
and they’ll copy and paste the name to
03:58
bonus of the Hyman intrat I mean that’s
04:01
how bad it is right but the thing is
04:03
true for a gamete you know to make your
04:06
competition irrelevant is take a proven
04:08
formula and melt your fingerprint into
04:12
it you see and what I mean by that
04:13
everyone has their own unique
04:15
fingerprint you all have your own unique
04:18
upbringing your own unique stories you
04:22
all had different stories growing up
04:24
different life experiences you’ve been
04:26
in different relationships you’ve tried
04:27
and that’s what makes you you is what
04:30
your interests are what you know what
04:32
your views are the way you interpret
04:34
things and then the way you explain
04:36
things everyone is unique and what you
04:38
need to understand is that a lot of the
04:40
times people are buying you before
04:42
they’re buying your product or your
04:44
service and a lot of the times I promise
04:47
you this because I charge a lot I trust
04:50
more than probably 95% of the 95 to 98%
04:54
of the Builders out there and they pay
04:56
me because guess what they relate to me
04:58
they like me they’re into the content I
05:01
give them and what’s the formula for
05:04
that you be you right and that’s enter
05:07
you be you you be yourself if you just
05:10
okay and you know people try to like
05:12
give this other like they try to see
05:14
someone like the watch Gary Vee or
05:16
something like okay I guess that works I
05:17
guess to be like that or whatever is no
05:19
you want to know what works the best is
05:20
if you’re just yourself and then people
05:23
like minded people your ideal clients
05:26
will be attracted to you because that’s
05:27
how nature works I mean you know when
05:30
you put yourself out there as a lead
05:32
magnet you’re going to attract
05:33
like-minded people in a nutshell that’s
05:36
really the formula one of the formula is
05:38
one of the parts to making your
05:40
competition in relevant because guess
05:42
what no one can be you and no one can
05:45
take that away from you you see we all
05:47
started from nothing are you all and the
05:49
problem so many people look at all of
05:50
this guys so successful I can’t compete
05:52
with him he’s got a million testimonies
05:54
oh he’s got this he’s got that guess
05:56
where he started oh god no I think that
05:59
is so important I think one thing she
06:01
may mention them there are is the
06:02
importance of people understanding that
06:04
listen people want to work with people
06:06
who they know like and trust and we
06:08
talked about that a ton and I think
06:10
that’s why you have you have to be
06:12
authentic it’s got to resonate with
06:14
people you’ve got to be the type of
06:15
person as you’re putting yourself out
06:17
there that you attract other people like
06:19
you that you want to do business with so
06:21
I love love what you’ve been how you’ve
06:23
been building that so tell me one of the
06:27
things that you create guys more than
06:30
welcome I wanted to find out I won
06:33
things we were talking about before
06:34
started recording that was this idea as
06:37
far as the whole PR thing and ABC HCBS
06:39
and some of the things where
06:41
you actually tell me you store that one
06:43
of your clients who basically we’re
06:46
trying to find out what gosh why in the
06:47
world magnet pay such a ton of money and
06:49
then all of a sudden she ends up paying
06:51
it without anything it’s like about it
06:52
can you explain to me how that actually
06:54
works and why um so a lot of people did
06:59
they’re you know they’re lacking the
07:01
proper authority or credibility and
07:03
they’re finding it difficult to make
07:04
sales they find that they’re losing
07:05
sales their competition they’re losing
07:07
sales because they lack this Authority
07:10
in credibility and those are two main
07:11
components of a sell you know there’s
07:14
seven main components of you they need
07:16
to be strong and if you really want to
07:17
get sales right that’s authority
07:19
scarcity good copy tenacity social proof
07:22
reciprocity and likability right what I
07:26
call the seven ethical principles of
07:27
persuasion Authority it’s a thread that
07:30
I need to slow that down because people
07:32
may go what what he’s saying so tell me
07:33
those sighs I don’t like that okay so
07:36
this I’m getting off topic oh but here’s
07:38
like my seven secrets to success like as
07:40
far as like me helping to build several
07:42
seven-figure funnels I strongly inject
07:46
seven ethical principles of persuasion
07:48
into a funnel and that is Authority
07:52
scarcity awesome copy tenacity which is
07:56
basically an email drip campaign social
07:59
proof which is like testimonials and all
08:01
the other reciprocity mean we’re giving
08:03
value and likeability making sure that
08:05
if another person is uh basically being
08:08
themselves look here’s the thing that
08:10
people don’t understand is that you know
08:11
someone loves you in your life your mom
08:13
knows your your wife loves your weight
08:15
from your girlfriend you’re some there’s
08:16
some people co-workers there’s people in
08:18
the world that love you there’s a reason
08:19
why right and that will carry on to the
08:23
rest of like the Internet and they’ll
08:24
love you too because if you open up to
08:26
them and you show them who you are
08:28
so anyway back to I lost my train of
08:31
thought yeah so back to authority is I
08:34
had a lady it was a high-end do the
08:36
fifteen thousand dollar deal and she’s
08:38
asking she didn’t really hate you never
08:39
heard about me and she said well look
08:40
they have any testimonies I said sure
08:42
but she’s sure I’ll get that too
08:44
meanwhile I mailed her I sent her a link
08:46
it was me it was a press release where I
08:49
got covered on Yahoo Finance after the
08:52
head she never asked me any questions
08:53
there was no more back and forth she
08:55
immediately paid an invoice a very
08:57
high-end invoice and it was because of
08:59
that instant Authority and credibility
09:02
and I said and I’d like really a light
09:04
you know like a lightning bolt moment I
09:06
was like you know what the people need
09:07
this I can’t think of a faster quicker
09:11
and easier way to instantly boost your
09:13
sales get less less push back and sell
09:17
your stuff at a higher price than good
09:19
PR so we developed a system Dave where
09:23
and I’ve never heard of this before in
09:25
less than two weeks we guarantee you
09:29
okay
09:30
top tier coverage by at least five of
09:32
these major guys ABC NBC CBS you know
09:35
Yahoo Finance um LA Times so on and so
09:38
forth right now you get to put that on
09:40
your website on your emails in this net
09:42
overnight your brand changes as one of
09:45
the things I love about the internet so
09:46
much is this instant gratification you
09:48
know how things can look right away yeah
09:51
I live well can you give people a couple
09:55
tips on how they can do that kind of
09:56
stuff yeah we we basically offer the
10:01
service for if you go to my website we
10:06
all call for you will write the press
10:09
release was worded um and that’s where a
10:11
lot of try to kind of do it on their own
10:13
they’re like um yeah let’s not really
10:20
user me you know good people have a
10:22
problem brain if you take a look at a
10:25
lot of people’s Facebook probably click
10:26
on it right now you know have a little
10:28
sentence I can’t believe it on readings
10:30
I guess so many people are copying
10:30
pasting this thing so much of the same
10:32
thing right um husband author coach
10:35
father dentist postman you know it’s
10:37
like it’s like little one what I think
10:39
that you know meditator traveler of food
10:44
foodie as like this is useless
10:46
okay don’t you get it this is your
10:47
online business card this is where
10:49
people are checking you out and the
10:51
first thing they’re seeing is this
10:52
useless thing I’m a foodie I’m a notch
10:55
I’m a serial entrepreneur I’m this I’m
10:57
like come on you’re kidding me with this
10:59
no wonder you’re not making anything you
11:01
know hey listen watch this little
11:03
formula give the ideal message to your
11:06
ideal client and give them their idea
11:09
giving them their ideal result right so
11:12
when you go on my facebook profile what
11:13
do you see one of the things you see is
11:15
I build wildly profitable funnels okay
11:19
and I have a picture of me showing
11:21
something that proves that right like a
11:23

  • comical board so what does that mean
    11:25
    right instantaneously arm
    11:28
    instantaneously they know that okay
    11:31
    that’s the result they want they want a
    11:32
    wildly profitable funnel they know I do
    11:34
    it and then now they check me out and
    11:36
    then they come on board you know and I
    11:38
    think that’s such a beautiful art that a
    11:40
    lot of people are really not taking
    11:41
    advantage of now I love that I seriously
    11:44
    I love that it’s actually pulling up
    11:46
    your facebook page profile page right
    11:48
    now and I love that I build wildly
    11:50
    profitable thumb funnels member - comma
    11:52
    Club you’ve got yourself your picture -
    11:54
    comma Club there I just think it’s
    11:56
    awesome I helped build I help businesses
    11:57
    scale to seven figures but ethically
    11:59
    injecting principles persuasion I mean
    12:01
    that’s fantastic and I think it’s
    12:03
    important as people are out there taking
    12:05
    a look at this kind of stuff in getting
    12:07
    PR that they’re using it the right way
    12:09
    as well so when you’re taking a look at
    12:13
    helping to create yeah I tell you
    12:14
    something yeah so I lost out sorry yeah
    12:20
    it should say something about that this
    12:21
    whole Facebook community
    12:24
    yes go ahead no sorry um I’ve honestly
    12:30
    been behind the scenes for a while and I
    12:32
    just got public I just got on Facebook a
    12:34
    couple of months ago and I wasn’t really
    12:35
    a facebook guy before that most of my
    12:37
    friends were not on Facebook you know so
    12:39
    I was never really into it Facebook is
    12:42
    honestly one of the most powerful thing
    12:44
    I’ve seen in my entire lives I have one
    12:47
    funnel right now that has generated six
    12:50
    figures in the past three months with
    12:54
    zero ad spend all from just
    12:58
    appropriately branding myself using
    13:01
    organic marketing on Facebook and that’s
    13:05
    really going to each day wait a second
    13:08
    because if they’re going to go hold on a
    13:09
    lot of thought you had to run ads all
    13:10
    this time so no no take a step back here
    13:13
    I help people instead you just said six
    13:14
    figures at a funnel in three months yeah
    13:16
    out running ads
    13:18
    0 not 0 ads 0 dollars on marketing all
    13:21
    what I
    13:22
    all influencer organic marketing and
    13:24
    this is a formula I want to teach people
    13:26
    because I’m seeing what people are doing
    13:28
    on Facebook online honestly god bless
    13:30
    they just don’t know it’s like this you
    13:32
    know they feel like you only use 5% of
    13:33
    your brain right people are only using
    13:37
    five percent of the power of Facebook
    13:39
    right it’s like they’re driving a
    13:41
    Ferrari but they’re only using one
    13:43
    cylinder you know Facebook is so
    13:46
    powerful and by the way did and by the
    13:48
    way that’s with a webinar that is not
    13:51
    optimized that the pause button doesn’t
    13:53
    work there is no email follow-up series
    13:56
    it’s completely the goodliest on you see
    14:00
    ya your life and I’ve all reason hood by
    14:04
    the way this is intestacy okay and it’s
    14:09
    from the power of influence marketing on
    14:12
    Facebook and well it’s not because I
    14:15
    have some to come switch into chemical
    14:17
    or anyone and that’s really what I did
    14:19
    you do okay so you can have to give me a
    14:21
    couple of couple of tips here on exactly
    14:24
    how to do it I’m sure people are gonna
    14:25
    be going crazy here because I want to
    14:27
    find out more from you but yeah so what
    14:29
    are some tips on influence organic
    14:31
    marketing to become and it really just
    14:35
    starts off with with that right so what
    14:37
    you do is for example let’s just say you
    14:39
    are um let’s just say yourself
    14:42
    copywriting services okay so now what
    14:44
    you do is you go now I’m just gonna give
    14:47
    you the nutshell version of this it’s a
    14:49
    very simplistic formula you go into
    14:51
    copywriting Facebook groups okay and
    14:53
    there’s a bunch of them and you go there
    14:55
    and you do nothing but give pure value
    14:59
    right hey guys just had this email have
    15:03
    like a 30 percent Oh 30 like a 40
    15:05
    percent open rate and like a 20 percent
    15:06
    click-through rate and I just wanted to
    15:07
    share with you this paragraph and then
    15:10
    you break it down right and then people
    15:13
    like their jaws drop that wow that’s
    15:15
    awesome right and it’s like and
    15:17
    understand that people might at this
    15:19
    point they might get scared like oh well
    15:20
    I’m not that great my brother plays a
    15:22
    guitar and he plays terribly right I’m
    15:25
    like did that he literally just took I
    15:28
    think maybe like two three hours on
    15:29
    youtube like lessons and he just you
    15:31
    could play like you know down by the bay
    15:33
    where the buffer just like one little
    15:35
    song
    15:36
    but guess what he is actually teaching
    15:39
    other people who are beginners because
    15:41
    to them my brother knows more than they
    15:44
    do so - then he’s an authority and
    15:46
    they’re willing to pay him because they
    15:50
    he knows more than them even though it’s
    15:52
    just a little bit more but he does know
    15:53
    more than them and that’s really the
    15:55
    only level of expertise you need well
    15:57
    you get when you’re getting started it’s
    15:59
    just a little bit more than the guy
    16:01
    you’re your half now I love that I think
    16:05
    that’s fantastic you know what I’m
    16:06
    saying yeah yeah absolutely so - anyway
    16:12
    you go to these groups you given content
    16:14
    and in the jaws drop you’ll be like this
    16:15
    to you it might be nothing right so you
    16:18
    might be like oh this is nothing sort of
    16:19
    everyday but today it’s like wow you
    16:21
    know I mean that’s what people are left
    16:23
    internalized once you do that people
    16:25
    start then they’ll start checking out
    16:26
    your profile now if you have I’m a
    16:29
    foodie
    16:29
    I collect pens I like the color blue and
    16:32
    all this nonsense that people are having
    16:33
    yeah you’re not going to make any sales
    16:35
    but if you say world-class copywriter
    16:37
    helping people increase sales by 300% or
    16:40
    whatever the case is and be honest guess
    16:43
    what people can start checking you out
    16:45
    because I said check it out your funnel
    16:46
    you’ve already given them awesome value
    16:48
    so now you’re credible - the mere and
    16:50
    authority of them and the sales become
    16:52
    automatic I love that I can tell you
    16:55
    this problem the thing I get most
    16:56
    frustrated with what I’m talking to
    16:58
    people about this kind of stuff and that
    16:59
    is everyone seems to be afraid to give
    17:01
    first it was like notice I got it I got
    17:03
    to pay my bills I got to pay my bills
    17:05
    today and I guess your stories that your
    17:08
    Monday motivation one of these you’re
    17:10
    talking about you know what you went
    17:12
    basically on the phone for 30 days and
    17:14
    made no sales people have to understand
    17:16
    you know what sometimes you have to give
    17:18
    and give and give and give and once
    17:21
    there’s enough value been given
    17:23
    that’s when reciprocity kicks in you
    17:25
    start making the money as well so I love
    17:27
    love the idea as far as that ability to
    17:30
    literally go out and have influence
    17:31
    Organic marketing by giving to enough
    17:34
    people on Facebook but the key there
    17:35
    obviously is your profile page has to be
    17:38
    strong enough so when they come back and
    17:40
    they can actually do that kind of stuff
    17:42
    so I think that’s crazy well yeah Akbar
    17:45
    you’ve got again I can’t think you are
    17:47
    always such a giver to me and I
    17:49
    appreciate
    17:49
    all that you do to our community and
    17:51
    things as we have kind of close to
    17:52
    wrapping things up here what other
    17:53
    anything else wanna make sure people
    17:54
    know there’s one and I was just thinking
    17:58
    there’s one secret I have just the thing
    18:03
    I think with funnels but honestly one of
    18:06
    the the highest auto eyes I’ve ever had
    18:09
    Dave is giving charity okay I find when
    18:13
    I give charity I get an abundancy more
    18:16
    and I don’t give charity because of that
    18:17
    but it’s just a natural law that I have
    18:20
    found works now remember this I used to
    18:22
    be homeless so I didn’t have money to
    18:24
    give back then but back then you know
    18:25
    what I gave I gave my time I gave my
    18:27
    time like I would volunteer and stuff
    18:29
    like that and the thing is even if you
    18:31
    smile at someone even if you call your
    18:33
    mom or someone and just make them happy
    18:35
    just check up on hey auntie
    18:36
    Sally House are going or whatever it is
    18:38
    you know that’s a charity and okay when
    18:41
    you start making more money I try to
    18:43
    look enough for nothing I try to give
    18:45
    10% raw not net I try to get 10% role my
    18:48
    passion is orphans and I think it’s
    18:51
    because my best friend growing up I
    18:53
    witnessed him become an orphan um two
    18:55
    things for orphans and did you look like
    18:56
    20 people 20 million people that are
    18:59
    dying of starvation in this world and to
    19:02
    me that’s just the most absurd thing in
    19:04
    the world so I try to do whatever I can
    19:05
    to stop that but I find that every time
    19:08
    whatever I give to charity it comes back
    19:10
    to me many many many fold and I like to
    19:14
    tribute I like to give you know it
    19:15
    charities to do and I’d really like to
    19:17
    encourage everyone to do the same and
    19:19
    you know I have to put that out there
    19:21
    Wow I can say that’s the best way to end
    19:24
    this and that is to let people know that
    19:25
    the most important thing that they can
    19:27
    do and that is to give and I I’m a huge
    19:30
    believer in tithing as well ten percent
    19:31
    I think it I honestly believe there is a
    19:34
    natural law but not kid in law and that
    19:37
    is as you give that tenth away and more
    19:41
    blesses you so so many different ways
    19:43
    again I think it’s fantastic as far as a
    19:46
    tenth of your financial things and I
    19:48
    think even harder today at times as a
    19:50
    tenth of your time and that’s really
    19:51
    really cool congratulations on that
    19:54
    night I appreciate you leaving leaving
    19:56
    that message out there to everybody so
    19:57
    again that amazing content as always
    20:00
    Akbar but most importantly again I can’t
    20:03
    recommend
    20:03
    enough your last comment that is give
    20:06
    attempt so thank you so much Akbar love
    20:09
    having you on and we’ll get this out
    20:10
    then publish to the world and hopefully
    20:12
    everyone be following your footsteps and
    20:13
    we’ll have a ton more - comma Club
    20:14
    winners and even more money being given
    20:16
    out to charity so thank you so much yeah
    20:20
    I know there’s no reason in the world
    20:21
    you know I think there was a hundred
    20:23
    people on stage last year getting to
    20:25
    comma Club there’s no reason in the
    20:26
    world can’t be many many many more I’ve
    20:28
    seen the funnel because they need a lot
    20:29
    of improvement I can help if you go to
    20:31
    my website which is myname a KB a RS hei
    20:34
    KH comm but I think that click phones is
    20:37
    going to generate thousands and
    20:39
    thousands of - comma Club members it’s
    20:41
    the most powerful platform I’ve ever
    20:43
    witnessed in my life and this has been a
    20:45
    real honor Dave a really really
    20:47
    appreciated well thanks again
    20:49
    check out the Akbar Akbar chic com
    20:51
    thanks guys we’ll talk to you soon
    20:53
    Cheers
    20:54
    thanks for listening to puddle hacker
    20:56
    radio podcast if you’d like to be
    20:58
    notified anytime we release a new
    20:59
    episode just subscribe over at bottle
    21:02
    hacker radio com
    21:03
    in addition to that we’d love to send
    21:05
    you a free gift you can find that free
    21:07
    gift at funnel hacker radio comm forward
    21:10
    slash free trial one last thing is we
    21:14
    love giving away cars so if you’d like
    21:16
    access to a free dream car all you have
    21:18
    to do is go to funnel hacker radio com
    21:20
    forward slash dream car and you’ll get
    21:23
    all the details thanks again for
    21:24
    listening

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