Almost Getting Sued By Taylor Swift | Real Talk with Russell

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YouTube Transcript: English (auto-generated)

00:00

but you don’t tell them the day of

00:02

it’ll destroy your marriage more than

00:03

anything like am i going to jail you

00:05

know like so like hiding in the

00:07

bathrooms nobody sees like i’ll be like

00:08

like what is this

00:10

if mark benioff offered you a billion

00:11

dollars for click funnels what would you

00:13

say

00:16

[Music]

00:32

[Music]

00:38

my question for you before you get to

00:40

the part about sacrifice like you know

00:42

to be russell brunson right to

00:45

lead what you’re leading and do what

00:47

you’re doing writing the books creating

00:49

what you’re creating you know the

00:50

creativity the constant like

00:52

making sure that the click funnels

00:54

community stays fresh

00:58

the sacrifice that comes with that that

01:00

hurts man that’s tough that’s heavy

01:02

there’s a lot like

01:05

it’s it’s interesting because i think

01:06

most people see the positive like people

01:08

like oh she had quick phones i’d be the

01:09

coolest thing and it’s like yeah but but

01:11

it’s crazy because like as we’ve as

01:12

we’ve grown like

01:14

uh man there have been so many times

01:15

where

01:16

on the journey where

01:18

um

01:19

each tier as we get bigger there’s like

01:22

more attacks to come from outside from

01:24

inside from things like that right

01:26

talking legal attacks we have

01:28

uh just a lot of stuff you don’t you

01:30

don’t think about that you have to start

01:31

dealing with right and the bigger gets

01:33

the height the more intensity it comes

01:35

with that and like the more the more

01:37

exposure the more things that keep

01:38

happening

01:39

and so like there are i mean tons of

01:41

sleepless nights i told you two and a

01:42

half three years ago we hired uh you

01:45

know more lawyers started going through

01:46

our stuff and looking at all the things

01:48

and and now we have legal in-house

01:50

counsel because like

01:51

for us like not only are we like our own

01:53

marketing we don’t have our affiliates

01:54

who are marketing and then we’ve got 120

01:56

000 customers who all are marketing it’s

01:58

like

01:59

this like two or three years ago the

02:00

first time we got a lawsuit was from

02:02

taylor swift and i was like we got a

02:04

letter from taylor swift’s lawyers i’m

02:05

like what’s going on i’m opening up it’s

02:06

like you’re being sued by taylor swift

02:08

i’m like

02:09

what’s happening i was like yeah i’m

02:11

like what did i do taylor swift i’m

02:12

freaking out like i don’t even know

02:14

what’s happening and it took us a while

02:15

to figure out it’s like oh some bozo

02:16

who’s using our platform is like

02:18

illegally selling taylor swift stuff but

02:20

it looks like it’s click funnels because

02:21

it’s on our servers and i was thinking

02:22

so like you know so i’m freaking out

02:24

like you know and then later we get like

02:26

letters from the fbi like you know and

02:28

they come in certified mail and it’s

02:29

like uh mr brunson like yeah they sign

02:32

this paper like you’ve been served right

02:33

like i’m getting a letter like certified

02:34

in fb i’m like like am i going to jail

02:37

you know like so like hiding in the

02:39

bathrooms nobody sees like don’t be like

02:40

like what is this and it’s like oh some

02:42

more on our platforms doing something

02:44

stupid and because they think it’s us

02:46

it’s like oh like those things happen

02:47

all the time or just people who are

02:48

taking shots at us or we had one guy we

02:50

helped be super successful comes in

02:52

click funnels groups shows proof and

02:54

stats and how much money he’s made all

02:55

this stuff through our thing huge

02:56

testimony i’m like dude we changed this

02:58

guy’s life this is amazing took a

02:59

screenshot of it our team sees a

03:01

screenshot like oh this is cool like in

03:02

our in our folder like success stories

03:04

grabs a screenshot runs as an ad dude

03:06

sues us for sharing for sharing a

03:09

screenshot of his success story and our

03:11

thing ended up settling for

03:13

tens of thousands of dollars like and

03:15

that is that hasn’t happened once that’s

03:17

happened insane amounts of times yeah

03:19

where now it’s like it’s just the bigger

03:21

you get like like again people who

03:23

you’ve helped attack you people like you

03:25

have employees who leave who now compete

03:27

against you friends um one of my closest

03:29

friends who like

03:31

like literally was down and out needed

03:33

money wrong check for 100 grand like

03:34

like they helped him survive his life

03:37

like two years later launched a

03:39

competitor against us talking trash

03:40

about me i was like

03:41

you were broke two years ago i wrote you

03:44

a check my own pocket for you to survive

03:46

as a friend and now you’re like on

03:48

facebook talking trash about material

03:50

it’s just like

03:51

yeah that’s the part people don’t see

03:53

it’s just like happening oh like just

03:55

it’s just like some days you’re like why

03:57

like

03:58

oh like anyway one of my favorite books

04:01

uh there’s a book called atlas shrugged

04:02

and i won’t go deep into it because it’s

04:04

the greatest book of all time but um the

04:06

principle of it is is in the book

04:08

there’s all these producers right the

04:09

people that are moving the world people

04:11

like atlas holding the way the world on

04:12

the shoulders right and what happens

04:14

when

04:15

uh the weight gets so heavy or things

04:17

are so bad the atlas stops carrying and

04:19

he shrugs like screw it i’m out and

04:20

walks away not only me but i think the

04:22

people that i serve entrepreneurs are

04:24

the producers like we’re the people

04:25

holding the world on our shoulders

04:27

and it’s like i feel like we’re getting

04:28

attacked from government from people

04:30

from policies from

04:32

every side we’re getting attacked on

04:34

in the book that’s the whole premises

04:35

book is like what happens when that

04:37

comes and i don’t want it to come to

04:38

that like that’s not my goal to shrug us

04:39

all walk away but i want to remember

04:41

that like

04:42

like we got to be careful because

04:44

in the book some of the main characters

04:45

they they don’t get involved with you

04:47

talked about politics like they’re not

04:48

getting all these things not doing stuff

04:50

because like oh i’m just going to focus

04:51

on my thing i’m not going to worry about

04:52

it then it gets to the point where so

04:53

bad that they eventually all have to

04:54

walk away and so i want to make sure

04:56

that doesn’t happen and it’s kind of a

04:57

reminder of that like how do we

04:59

how do we produce but also in a way that

05:01

can

05:02

they can um sustain what we’re doing

05:03

right like i love the world i love the

05:05

people i love my life i don’t want those

05:06

things to go away so it’s like how do we

05:08

how do we play this game in a way that’s

05:10

going to make it be here for the long

05:12

term so

05:13

i don’t know just inspires me to think

05:14

about that and making sure that we we

05:16

stay there i’ve always wanted to ask

05:18

someone you know if your stature that’s

05:20

done as much as you have impacted as you

05:22

know much people as you have and really

05:23

built the business that you have so i’m

05:25

curious on your take on leadership

05:27

building a team delegating and your

05:30

schedule and how you go about scheduling

05:32

your day and prioritizing you know

05:33

what’s important for you and as a

05:35

business owner and like what you

05:37

delegate to your employees and their

05:38

responsibilities as well so leadership

05:40

delegating and like scheduling a big

05:42

part of it is

05:44

is understanding at least for me

05:45

personally like i was trying to be a

05:47

leader trying to develop that like

05:49

but i wasn’t like the best at it

05:51

and i think sometimes we think we’ve

05:52

like it’s always got to be us you know

05:53

like yeah he’s my biggest ceo i got to

05:55

be the leader i got to do things it’s

05:56

like understanding that like

05:57

um a lot of times there’s people who are

05:59

really good like who who’s the best you

06:00

can find to be that or any any part of

06:02

our business you know i mean is a big

06:04

part of it second thing is if you’ve

06:05

studied dan sullivan at all um

06:08

one of his biggest things is unique

06:09

ability like his that’s the thing what’s

06:11

your unique ability what’s everybody’s

06:12

unique ability and i think when you

06:14

start a company it’s tough because it’s

06:15

like everyone’s in charge of everything

06:17

right like i’m a ceo but i’m also like

06:19

taking out the garbage i’m also doing

06:21

that you know everyone’s doing a little

06:22

bit everything which is cool like when

06:23

you’re scrapping the beginning that’s

06:24

important and everyone’s doing that but

06:26

as you grow that starts hindering you

06:27

more and more and more where we had you

06:29

know people who are

06:31

insanely talented who like if i could

06:33

just get them doing this thing 100

06:35

percent of the time and that’s what i

06:36

got point with in clickfunnels is that

06:38

like my unique abilities are

06:40

writing our being in videos are

06:43

building funnels doing the mark like

06:44

those things are like my unique

06:45

abilities i was spending maybe 10 of my

06:47

time on that and 90 times in meetings

06:49

and trying to coordinate people and

06:50

leadership and it was stressful it was

06:52

right you were probably drained yeah and

06:54

i was i was miserable like i was just

06:56

like

06:56

like i i wasn’t good at like not feeling

06:59

you’re like oh like

07:00

i’m not getting through to people i

07:01

can’t figure this out but i felt like i

07:03

had to own i had to be the guy i had to

07:04

do the thing because like this is my

07:06

baby it’s my business and

07:08

the last 12 months has been crazy

07:09

because i handed someone who who

07:11

actually is good that is a unique

07:12

ability and i’m watching

07:14

company structure and meetings and kpi

07:16

things that i was never super good at

07:18

doing and consistently

07:19

having all happening now and now i’m in

07:21

the marketing department again and i’m

07:23

building funnels like people like what

07:24

do you do all day i’m literally in click

07:26

funnels building funnels like no but you

07:27

have funnel built like no like i’m

07:29

literally in click funnels building

07:30

funnels like i didn’t start this

07:32

business because i want to be a ceo of a

07:34

big huge company i did it because i love

07:35

building funnels like i’m an artist and

07:37

it comes down to like this is my art wow

07:39

and that’s what you do now

07:47

how do you develop the additional

07:49

tolerance to be able to continuously

07:52

like level up and continuously deal with

07:54

those new challenges

07:57

that’s a good question um

07:58

what came in my head is thinking when i

08:00

first started the business was me right

08:01

and so

08:02

um but as i started growing the business

08:04

you start getting teammates and people

08:05

and and it starts growing and now it’s

08:07

not

08:08

i think it’s lighter for me because it’s

08:10

not just me either it’s

08:12

excuse me it’s an amazing group of

08:13

people who i love and i respect who are

08:15

all fighting those things together now

08:17

um that’s made it so much easier for me

08:19

where you see me sitting my thoughts

08:20

alone like oh we’re now it’s like okay

08:22

i’ve got my team i’ve got my

08:24

the people who you know who are in this

08:26

with me 100 they’re thick and thin and

08:28

um i sent a message to them and like

08:30

collectively together it’s like we we

08:32

take that and it makes it so much easier

08:34

not have to fight alone so i think

08:35

that’s a big part it’s like huge getting

08:36

a spot we’re not just fighting yourself

08:37

you’re fighting together with people

08:39

because yeah

08:41

there’s been issues just in the last few

08:42

months i couldn’t have handled myself

08:43

like no matter how tough i think i am i

08:45

look at

08:46

you know dave and

08:48

um todd and dan and like the guys in my

08:50

team are my close partners and stuff

08:52

that um

08:54

because of them like we’re able to

08:56

to do stuff that’s

08:58

some days is ridiculous like this is

09:00

crazy this is that man what is it that

09:02

they do that has earned your trust as a

09:05

leader as a

09:07

somebody who i’m sure there’s so many

09:09

people that want to be in your inner

09:10

circle but how how them how did you know

09:12

to trust them

09:14

um i’ll start dance dancing on the

09:16

camera right now so dan like came into

09:17

my world like like a week before the

09:19

first funnel acting live i saw someone’s

09:21

work i was like oh my gosh i sent an

09:23

email like dude come from i can live

09:24

what am i doing like just bring your

09:26

magic do it like

09:27

that thing you do just do that like no

09:29

direction no instruction no nothing he

09:32

comes in comes the event i don’t even

09:33

see him the whole time he’s running

09:34

around doing a million things and then

09:36

like a couple months later he’s like

09:37

here’s the video from front locking live

09:39

and watched it i was like i gave him no

09:41

direction no instruction like nothing

09:43

and it came back and it was the greatest

09:44

thing i’ve ever seen wow and i was like

09:46

huh and so then fast forward next year’s

09:48

finally like do you want to do that

09:50

again like he’s like yeah we want

09:51

different i might go just do this this

09:54

same thing you did just do that again

09:55

right that’s actually powerful yeah and

09:58

did that two or three times and then got

10:00

closer and closer and eventually became

10:01

a partner and um inside of clickfunnels

10:03

has brought him in as a full partner and

10:05

but he’s someone who like

10:07

doesn’t need direction super creative

10:09

but he comes like all the time as a

10:10

servant like just here he serves he

10:12

gives he like

10:13

shows up does more than you ask him like

10:14

just talk about the extra mile he

10:16

embodies that it isn’t that it is insane

10:19

like every year right there’s no way you

10:20

can make it better and then this year we

10:21

sent the thing and i was like it’s

10:23

better

10:24

speechless and we watched it like 20

10:26

times in a row i’ve probably watched

10:27

this year’s i’d say several 100 times

10:29

every time i’m like getting tired i just

10:30

push play again i’m like all right let’s

10:32

go yeah for anybody watching this

10:35

that

10:36

is an employee

10:38

rewind and really listen to how he

10:41

talked about dan because that’s what we

10:43

all dream of

10:44

you know i remember kobe bryant he said

10:46

the number one thing he looks looks for

10:48

when he’s hiring his obsessives

10:51

bridger what was your question buddy

10:52

yeah so you’re talking about how each

10:54

level of success you hit some of your

10:56

mentors hit that ceiling right because

10:58

the posturing right and so ultimately i

10:59

feel like when you get to a new level of

11:01

success it requires you to like upgrade

11:03

your identity right your self-image and

11:05

so what have you found is the number one

11:08

like routine or what’s your process for

11:10

upgrading the identity upgrading your

11:12

self-image because i think that’s so

11:13

important because it can either hold you

11:14

back and help have you self-sabotage and

11:16

not take action and go after what you

11:18

want

11:19

or you know it’s going to be the thing

11:21

that keeps you at that level and

11:23

continues to propel you forward it’s

11:24

weak through everything like

11:26

and the the one that’s the most obvious

11:28

external especially in our world is

11:30

because you see business like marketers

11:31

like

11:32

um

11:33

like most people when they first start

11:35

selling whatever they’re selling like

11:37

they’re bragging about themselves right

11:38

like

11:39

here’s my app see how much money i made

11:40

here’s like it’s all about them like

11:42

that’s like the first tier of it and

11:44

then the second tier like when they

11:45

start having the realization i feel like

11:47

is when they stop talking about

11:48

themselves they’re talking about the

11:49

people they’ve helped you see externally

11:51

it’s like now it’s no longer my talking

11:52

about like you don’t hear me talking how

11:54

much money i make but i talk about all

11:55

the other people right it’s like that’s

11:57

next year’s that and then

11:58

and then um for me like the third tier

12:00

now which has been really cool is like

12:03

talking about like we talked about lady

12:04

boss right like kate like it wasn’t me

12:06

there was kalyn but now like the success

12:08

stories and kaelin is kayla’s customers

12:10

right and so it’s like that next tier

12:12

like of what you’re talking about

12:15

is like the external version of that so

12:17

there’s a lot of internal things that

12:18

you got to deal with but it’s like you

12:19

you’ll notice it’s shifting in people

12:21

when you look at just their messaging

12:22

what they’re saying from the way they

12:23

podcast the video they

12:25

they market their ads and everything

12:27

it’s like the shift of like it’s not

12:28

about me it’s about them and it’s

12:29

nothing about them it’s about like

12:31

that’s the external version of it i had

12:33

a this really successful guy i met one

12:35

time who

12:36

um when he first met me was like tell me

12:38

your story so i was telling my you know

12:40

the russell posturing story about how

12:41

great i was and he’s like no he’s like

12:43

they know tell me tell me about like the

12:44

time you failed i was like

12:46

uh he’s like no like

12:48

so i was like well i’m in the middle one

12:50

right now so i told him like let me tell

12:52

you you know

12:53

so i told this whole like the whole

12:54

thing and i remember afterwards i was

12:55

like so embarrassed and just like ah you

12:57

think i’m an idiot like just you know

12:58

that that fear he’s like good you cycled

13:01

i’m like what he’s like he’s like i will

13:03

not work with entrepreneurs have cycled

13:04

at least once he’s like because if they

13:06

haven’t they still believe their own

13:07

their own bio right

13:09

and i think that’s the biggest thing is

13:11

just like is the internal version is

13:13

that it’s like is the first time around

13:15

or whatever before you cycle do you

13:17

think it’s all you like i know for me it

13:18

was like i remember doing this first

13:20

time like i am a genius like i’m the

13:21

smartest guy in the world oh and then

13:23

when it collapsed i was like oh there’s

13:26

a lot of things outside of my control

13:27

this is not me there’s a team there’s

13:29

god there’s all these other things that

13:30

are making this possible

13:32

and there’s a scripture i can’t remember

13:33

where it’s at the bible book of mormon

13:35

but it says like uh you can either be

13:37

humble or god will come i’m misquoting

13:39

it by far but it’s like god will have

13:41

humble people you can be humble or

13:43

humble you so it’s like looking down

13:45

like okay

13:46

round two i’m going to be a humble

13:47

person because i don’t want to be

13:48

humbled again right so it’s like

13:50

so it’s like this is not me and then and

13:51

i understand that i look around now it’s

13:53

like

13:54

there’s no way i would be where i’m at

13:55

right now if dan usher didn’t make

13:57

videos what he does there’s no way here

13:58

now if todd dickerson could not code

14:00

software the way it is there’s no way it

14:02

could happen without that

14:11

two big things that i heard from you

14:13

amongst your story you’re talking about

14:16

this positivity like when you when you

14:18

experience something or you learn

14:20

something you’re so excited about it

14:21

you’re so positive

14:23

but then there’s this other part of you

14:24

that’s very vulnerable

14:26

and so you experience anxiety or you

14:28

have challenging days you’re discouraged

14:31

how do you find the balance between

14:32

those of

14:33

being vulnerable and being honest with

14:35

how you’re feeling versus hey this is a

14:37

challenge i’m an entrepreneur i can

14:39

overcome this

14:41

yeah what’s the balance

14:43

there’s three or four things i got from

14:44

tony the very first time i went to this

14:45

event and i heard him speak that had a

14:47

huge impact on me one of the biggest

14:48

ones was state control like

14:50

understanding that have you ever talked

14:51

about the triad and things like that

14:52

yeah like i’d never heard that before

14:54

and i remember watching and do these

14:56

things with people in the audience and

14:58

it was just like it was fascinating he

14:59

took he took a lady from

15:00

[Music]

15:01

who was uh who was a suicide someone he

15:04

picked somebody who’s suicidal he’s like

15:06

it was the weirdest thing he talked

15:07

about the triad right there’s three

15:09

there’s three things that change your

15:11

state right there’s there’s your

15:12

language there’s your focus and there’s

15:14

your physiology right so he takes

15:15

someone he’s like somebody’s suicidal

15:17

takes this beautiful girl i remember i

15:19

worked in toronto this event he

15:21

takes this girl

15:22

and he’s like i need you to get

15:23

depressed like not not like a little bit

15:25

depressed like clinically like suicidal

15:28

she’s like he’s like get there in your

15:29

mind like like whatever it takes get

15:31

dark and

15:32

you see her like her her

15:34

state changed right and keeps pushing

15:36

her keeps pushing her gets her to this

15:38

point and anyway it’s crazy i’m watching

15:40

this and i’m kind of freaking out cause

15:41

i’m watching him do this

15:42

this girl getting her point and soon

15:44

she’s bawling her eyes out and

15:46

everything and he’s like you get deeper

15:47

get darker more miserable like all stuff

15:49

and you see him change his girl state

15:51

and all of a sudden i’m stopping i

15:53

finally it seemed like for everybody

15:54

stops he’s like everyone look at her

15:56

watch her like look at this it’s like

15:57

what do you notice what’s her physiology

15:59

you see her body you see tears and all

16:01

this stuff you see her just broken and

16:03

he’s like what do you like what are you

16:04

saying he goes through the whole triad

16:05

like in with her and and he likes it

16:08

shows that he’s like now i’ll show you

16:09

how quick we can shift this to the point

16:11

where like anyway

16:13

it was crazy and then he shifts it and

16:14

he starts getting her

16:16

taking her back through and like

16:17

shifting the physiology shifting your

16:18

shoulders shifting your things shifting

16:19

your meetings and focusing shifting

16:21

she’s saying he gets this girl within

16:23

three or four minutes

16:25

um to literally like ecstasy like it was

16:28

crazy watching this and you see her

16:30

where she’s laughing is crying like the

16:32

opposite side of it

16:34

and i’ve never seen somebody like that

16:35

the flip of emotions how easy it was by

16:37

just shifting these three things in in

16:39

her

16:40

and it had such a profound impact on me

16:42

um if

16:43

um not maybe the one i saw but he does

16:46

every upw um i’m sure there’s youtube

16:48

videos as well but if you type the the

16:50

triad uh he calls it a triad or state

16:52

control things like that you see it

16:54

happen but

16:55

i saw that i was just like oh my gosh

16:56

like i never realized

16:58

the weird controller that i thought my

16:59

feelings were my feelings like here’s

17:01

you’re feeling like okay crap this is

17:02

the feeling i have today and like after

17:04

experience then i was like i could

17:05

actually change this i didn’t know that

17:07

and essentially because i think

17:08

sometimes when we’re depressed we’re sad

17:09

or we we have these things like

17:11

i think it’s almost like it like i’ve

17:13

had times before like i don’t want to be

17:14

happy like i’m enjoying feeling

17:15

miserable and i sometimes i sit in there

17:17

because i enjoy it because like we do

17:18

it’s weird it’s messed up but i feel

17:20

that i’m like this is like i could

17:21

change this but i don’t want to but

17:23

other times i’m like i have to change

17:24

it’s crazy you can shift your state and

17:26

you can do that and and show up the way

17:27

you need to be your feelings are weird

17:29

that are going to show up in one way or

17:31

the other and but the fact you can

17:33

control which i didn’t understand or

17:34

know how but since i realized that it’s

17:36

just like i don’t have to be sad or

17:37

miserable anxious whatever i can

17:38

actually change those things in a moment

17:40

if i understand how

17:41

and that was like one of the greatest

17:43

gifts tony gave me was just

17:44

understanding how to do that and seeing

17:45

it in practical application with

17:46

somebody and now it’s like i can do

17:47

myself anytime i need to if i need to

17:49

see a question outside of the business

17:52

so you talked about uh i remember you

17:54

were talking about your wife earlier me

17:56

and my fiance actually met at click

17:58

funnels at your event yeah so click one

18:02

so what i’m curious about is might be

18:04

the best man of the wedding

18:09

so what i want to ask you is what is

18:11

your secret to like a really successful

18:13

marriage that’s worked for you i think

18:15

that’s something that many entrepreneurs

18:17

have good marriages they don’t really

18:19

get asked about so i was just curious

18:20

about that throughout history and

18:22

society the way that that most of us get

18:25

things done is it’s in any relationship

18:27

there’s like there’s a power player and

18:28

there’s a someone left right it’s like

18:30

if i and if i want my wife to do

18:33

something i’m gonna demand i need to do

18:34

these things right and that works until

18:36

the other person has the ability to

18:38

leave so prior to divorcing a thing men

18:42

throughout history have had a dominant

18:43

relationship over women they used demand

18:45

relation to get they want and women

18:46

couldn’t leave and so it was a horrible

18:47

thing right but they couldn’t leave as

18:49

soon as divorce happened booms are

18:50

happening right when parents come over

18:52

their kids and give demand relationship

18:54

as soon as the kids are able to leave it

18:55

breaks and breaks his relationships and

18:57

so that’s the problem

18:58

you know for the last five thousand

19:00

years that’s been our

19:02

dna that men

19:04

forced women to do these different

19:05

things and that’s the demand

19:06

relationship is their whole training

19:07

their whole course everything they teach

19:08

is the opposite demand relationship how

19:10

do you create a relationship where

19:12

transformation happens through

19:13

inspiration not through demanding and

19:14

like change things so it’s it’s tough

19:16

because for all of us especially men

19:18

like it’s been so ingrained in our dna

19:20

that if we want something we

19:22

again it’s how we do business how we do

19:23

things but in relation especially an

19:24

intimate relationship it’s the worst

19:26

thing that possibly happened to you and

19:27

then um the other thing is it’s like you

19:29

have to understand like what your values

19:30

are i learned from tom bill you at a

19:32

level that was fascinating recently so

19:34

it’s figuring out yourself like what are

19:35

your values personally with your family

19:36

why would everything that and you you

19:38

define them and then it’s like there’s

19:41

no question like that’s what’s hard is

19:43

when you value something here and your

19:44

spouse values something differently and

19:45

the conflict of that is what causes the

19:47

fights right but if you get on the same

19:48

page like look this is number one you

19:50

have these things then it makes it

19:52

easier to navigate those things like i

19:53

understand like this is one of the

19:54

values we have as together as a couple

19:56

like you should go do that thing or

19:57

whatever the thing might be so like we

19:59

were building click funnels and stuff it

20:00

was it was hard at first because she

20:02

didn’t really understand she was like

20:03

what are you guys doing you spend all

20:04

this time and you didn’t understand it

20:06

and it was tough because i was trying to

20:08

explain it and it wasn’t until the very

20:09

first funnel hacking live where um

20:12

my wife had never been to one of my

20:13

events before anything we’d really she

20:14

knew what kind of we did but not really

20:15

and she can’t find hockey live very

20:17

first one and she didn’t come down at

20:18

first because she didn’t realize what’s

20:19

happening she was like you know doing

20:20

some stuff and then

20:22

um she came down with some one of her

20:24

friends and walked in the back of the

20:25

room and saw the stuff and she started

20:26

just crying she’s like

20:28

oh this is

20:30

this is what you’re like i had no idea

20:32

this is what was happening and what was

20:34

and they became real for her and like

20:35

that was such a huge blessing for me

20:37

because now

20:38

when next time is like we have to work

20:39

hard for this or we’re planning for

20:40

whatever

20:41

um she was able to see like this is the

20:43

fruits i’ve been like oh that’s why

20:44

you’re doing it now if you notice my

20:45

wife’s everything like life front row

20:47

she doesn’t understand a word we’re

20:48

saying but she’s there she’s paying

20:49

attention because she’s like look at all

20:51

these people and the lives are changing

20:52

and impacting now it’s it’s different

20:54

where like when when i gotta do work

20:56

work late nights or whatever she sees

20:58

the vision she’s on board with it so it

21:00

makes it so much easier the other secret

21:02

i learned is if i tell her

21:04

if it’s like five o’clock at night i’m

21:06

like crap i guess to late tonight i call

21:07

it five o’clock at night

21:09

nothing good can come from that it’s

21:10

better for you just to like go home

21:12

right if i know it’s like wednesday

21:14

night i’m gonna be working late i tell

21:15

her monday like hey wednesday night

21:17

there’s a good chance i’m going to be

21:18

late and then if i tell that she’s

21:19

totally cool with it right but you don’t

21:21

tell him the day of

21:22

it’ll destroy your marriage more than

21:24

anything let’s go the other secret this

21:27

this secret don’t put on camera i don’t

21:28

want white i don’t want my wife to is

21:30

that right

21:31

okay

21:32

so we start having kids the same time i

21:34

start this business right so i’m

21:35

traveling i’m going to events

21:37

and she’s at home with the kids and so

21:39

we never traveled before so i’m going to

21:40

these vacations i’m meeting these cool

21:42

people i’m in hotel rooms so every time

21:43

i’m getting back and i’m like

21:45

oh my gosh i’m like okay i met so and so

21:47

and then all these things i’m so excited

21:48

like so like pumped about all things

21:50

time am i telling you about stuff and

21:51

she’s at home with twin babies

21:53

miserable tired horrible feet hurt body

21:56

hurts you know and i’m out having to

21:57

time my life

21:59

yeah and i’m thinking she’s gonna be

22:00

pumped for me right no

22:02

and that for like for like probably a

22:05

year so i was just like and one day i

22:07

remember um i’m at some event and i get

22:09

like cornered by people on an introvert

22:11

to russell’s like anxiety and it was

22:13

horrible and something like corners in

22:14

the bathroom and it’s like like asking

22:16

me questions while i’m peeing it it

22:18

wasn’t even like most of the time they

22:19

fake peanuts usually not awkward you sit

22:22

next to me like watching me pee i’m like

22:24

can you really fake this

22:27

it was so bad i got home that night and

22:28

i called her on the phone and i was just

22:29

like it was horrible i went off how

22:31

horrible it was and all the like

22:33

miserable and she was like oh my gosh

22:35

i’m so sorry and like but then she was

22:37

like cool it was awesome i was like i

22:40

didn’t get in trouble and so the next

22:41

plan i went out i was like i got home at

22:43

night i called her i was like oh it was

22:44

horrible my feet hurt my back

22:47

i was like

22:48

they want to hear the stories not in the

22:49

moment like later she wants to hear but

22:51

not in the moment because it’s just like

22:53

anyway so marriage is marriage is um one

22:56

of the hardest things but one most like

22:58

rewarding thing same time so it’s worth

22:59

it but it’s a

23:01

it’s a ride

23:03

go through demand relationship man that

23:04

that’s a great

23:08

[Music]

23:19

if mark benioff offered you a billion

23:21

dollars for click funnels what would you

23:23

say

23:24

i’d ask him for five

23:28

good response

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