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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward everybody welcome
00:18
back to funnel hacker radio I’m your
00:19
host Dave Woodward today you guys are in
00:21
for a massive treat you have the
00:22
opportunity of hearing from the
00:24
legendary Andrew Warner and you’re
00:26
welcome
00:26
thanks have me on here I’m so excited
00:29
after this is a so andrew is the founder
00:32
of mixergy if you haven’t listened to a
00:34
podcast it’s an absolute must
00:36
again it basically has the option of
00:37
interviewing literally legends in all
00:40
sorts of industries from founders of the
00:42
Airbnb to founders of anybody at all
00:45
who’s anybody inside of the
00:47
entrepreneurial space but I think the
00:49
thing I’m most excited really spend time
00:51
talking about today Andrew and that is
00:52
the whole idea as far as that bought
00:54
Academy that you you’re created and
00:57
really getting a spending more time in
00:59
the whole bot thing so anything else as
01:01
far as an introduction you’d like to add
01:02
about yourself before we dive in no like
01:04
you said the big thing I’m excited about
01:05
is this new thing which is baaad academy
01:08
where we teach people how to create chat
01:09
BOTS and I think chat bots are so
01:12
massively large that I made an angel
01:15
investment in it I’ve been a first mover
01:18
on it and I can’t stop talking about it
01:19
which is why we created bot Academy you
01:22
know it’s it’s fascinating to me because
01:23
I as I was kind of doing some
01:26
preliminary stuff prior to our call here
01:27
I was going through right soon as you
01:29
get to mixer calm the very first thing
01:31
pops up on the right hand side is is
01:32
this little pop-up obviously a bill bot
01:35
and I walk through that and it was just
01:37
fascinating so if you guys haven’t if
01:40
you’re not going boss I highly recommend
01:42
you go to mixergy comm and you’ll see
01:44
the bot thing but Andrews going to dive
01:45
and it tell us a ton about this kind of
01:46
stuff so right now is if you don’t mind
01:49
there’s touch just help people show what
01:51
exactly is a chat bot well what I
01:55
noticed a while back was that we were as
01:57
a company reaching our customers using
02:00
email and I remember one time we’re
02:02
sitting around saying we got to improve
02:05
the open rates on our email and so we
02:07
sent a Google Doc around where we were
02:09
all contributing to different subject
02:10
lines different email copy and so on and
02:13
when we finally hit it I sent an
02:15
iMessage to April our head writer and I
02:18
said April you are amazing I love what
02:21
you did with this and then I sent
02:22
another message to tam-tam Tamar who was
02:26
our community manager at the time and I
02:29
told them Tam we’ve got to be ready for
02:30
a growing community because the CML is
02:32
going to be so good if you’ve ever
02:33
written a really good email you know
02:35
that it’s going to sell it’s going to
02:36
get people to come into your site and
02:37
all that so Tam I sent a message using
02:40
facebook Messenger and then I went to
02:41
Michael our developer on slack and I
02:43
said dude you got to be ready because
02:45
we’re going to get more orders and I
02:47
realized something I was reaching all
02:51
these people using chat apps and the
02:54
people who I wanted to sell to I was
02:56
using email and there was a disconnect
02:58
there it made me realize that the people
03:00
I love the people I work with I use
03:02
simple chat apps to reach because it’s
03:05
shorter because it’s more fun because
03:07
more engaging and the people who are
03:08
selling I’m treating like second-class
03:10
citizens and only reaching via email I
03:12
said I wonder if there is a way to
03:15
change that what if I could actually
03:17
reach my customers reach my potential
03:20
customers reach my fans using the apps
03:23
that they’re on all the time and so I
03:25
started investigating this and it took
03:27
me months and about a year ago I came up
03:29
with the solution which is chat BOTS
03:31
chat BOTS are a way to do chat to a
03:35
large audience with massive
03:37
customization so today if I wanted to
03:40
reach my audience yeah I can send them
03:41
an email and I will but I’ll also send
03:43
them a three sentence message on
03:45
Facebook Messenger and then I’ll have a
03:47
button underneath it where they could
03:49
click to show that they’re interested
03:51
and then I’ll send them a gift and a
03:53
little more text and then in another
03:55
button so that they’re constantly being
03:57
engaged and everything’s in short bursts
03:59
and by the way every time I send them a
04:01
message
04:02
because their phone will vibrate in
04:03
their pocket letting them I send letting
04:05
them know I send them a message
04:06
I get like over 80% open rates on this
04:09
stuff and not only that nobody else how
04:11
many other interviewers do you know who
04:13
are sending Facebook messages to their
04:15
audience not none
04:16
yeah so right I get the full field to
04:19
myself which is been freaking tastic and
04:22
that’s the exciting part basically chat
04:24
box are like taking every
04:26
you know about email automation and
04:27
bringing it to chat apps not saying
04:30
emails dead I’m just saying you take
04:32
everything you know to chat apps and you
04:34
add to your you add to your funnel I
04:37
love that idea I could did for our
04:39
audience obviously we’ve got
04:41
entrepreneurs who are from startup to
04:43
those in the ten million plus range and
04:45
having that ability to communicate with
04:48
your your customers your prospect is
04:51
really the biggest thing just trying to
04:52
cut through all the clutter I know you
04:54
may miss as far as your emails not dead
04:56
you don’t mind just kind of address that
04:57
a little bit more Andrew as far as
04:59
because I get people asking me all the
05:01
time well should I do this or should I
05:02
do that and it seems like most people
05:04
have the approach as far as it’s
05:05
either-or what’s your take on it you
05:08
know what I remember when when I started
05:11
mixergy back in 2008 I was really like
05:15
arrogant about how social media was the
05:17
future why would I even bother with an
05:19
email list email is something from the
05:20
late 1990s early 2000s forget about it
05:24
and it wasn’t until I did interview
05:26
after interview with software
05:27
entrepreneur content entrepreneur and
05:29
others where they all talked about how
05:30
they needed to build their email list
05:31
but I finally got it through my thick
05:32
skull hey you know what actually email
05:35
is not dead even though it’s old it
05:36
still works
05:37
I should be building a list and my list
05:39
was really effective now today all the
05:42
work that we spend to make our subject
05:44
line better is not going to double
05:46
triple open rates it’s going to just
05:48
keep it consistent email is consistent
05:50
it works I’m not saying that it
05:52
shouldn’t what I’m saying is there’s
05:53
just new thing that does work in
05:55
addition to email and that new thing
05:58
that’s working in addition to email is
05:59
is it’s chat apps and so I’m not telling
06:02
people to shut down their websites I’m
06:04
not telling people to never build apps
06:06
I’m not telling people to stop sending
06:07
out emails all those things work
06:09
I’m just saying hey there’s a new thing
06:11
it’s working really well you’d be
06:13
foolish not to try it you’d be foolish
06:15
not to say I got at least experiment
06:18
with this and frankly since nobody else
06:20
in your business is probably doing this
06:22
right now you’d be foolish to not work
06:25
like mad to get as many subscribers as
06:27
possible to your chat experience and
06:30
that’s what we’re doing which is why as
06:31
you said Dave you go to my site mixergy
06:34
com that’s M IX e RG y m IX e RG y comm
06:38
ad
06:39
this moment you’re going to see on the
06:40
right side of the screen uh this little
06:42
slide income come up that says I’m
06:44
experimenting with something on Facebook
06:46
do you want to sign up
06:47
anyone who presses that button will get
06:49
my messages sent to them on facebook
06:51
messenger and they’ll get to experience
06:52
what it’s like they’ll get to see it I’m
06:55
doing everything I can to lock in
06:57
subscribers you know what I think
07:00
everyone should but I’ll tell you part
07:01
of the reason is I remember when Twitter
07:03
first came out Jason Calacanis a friend
07:05
said that he was trying it you got great
07:08
responses so I spent one Friday night
07:10
just on my own on the couch just looking
07:13
at all the people who are following him
07:14
and just started to randomly follow
07:16
every one of them when I followed any
07:18
one of his followers they followed me
07:20
right back and I was able to quickly
07:22
build a Twitter following and like an
07:25
evening after a couple of hundred I said
07:26
okay I got this I see how this works I’m
07:28
going to move on if I hadn’t moved on if
07:31
I had actually automated a grown it I
07:33
think that the Twitter following that I
07:35
have could have gone from what thirty
07:37
forty thousand if you combine all my
07:39
different accounts of about a hundred
07:40
thousand it would have gone into the
07:41
millions and I know I would have driven
07:43
more sales to my site because we did for
07:45
a long time when Twitter was hot dried
07:47
sale to the site I saw I thought I was
07:50
intellectually satisfied by
07:52
understanding how Twitter worked and I
07:54
kind of moved on I don’t want to do the
07:55
same thing here I see how this works I
07:57
want to lock in as many subscribers as
07:59
possible and I want to do it before
08:02
people are tired of subscribing to new
08:04
things and right now they’re not they’re
08:06
so curious they’ll sign up they’ll do it
08:08
they’re curious they’ll open up they’re
08:10
curious
08:10
they’ll be engaged and we’ll just keep
08:12
locking into subscribers growing our
08:14
experiences with them so and I as soon
08:18
as I went through all this I’ve look at
08:20
this thing and I think the part I love
08:21
most about your body cabin again you
08:23
guys go to mixergy comm make sure you
08:25
get signed up on the spot and understand
08:27
how he’s doing it here but it’s it’s
08:29
really cool because you’ve got graphics
08:31
and gifts you’ve got on there you’ve got
08:32
text you’ve got calls to action you’ve
08:35
got I mean just so many other you know
08:38
typical marketing strategies we talked
08:40
about and the way you’ve implemented
08:42
them all with inside this bot is just
08:44
fascinating to me yeah and you know and
08:47
sometimes a gift works better than
08:48
anything else like let me give you an
08:50
example imagine
08:51
if I were selling running shoes I’m just
08:53
going to throw out an example somebody
08:55
came to my site I’d say can I teach you
08:57
how to run 20% faster all you have to do
09:00
is click this button and I’ll send it to
09:02
you to your facebook Messenger
09:03
now obviously I’m making this sound very
09:05
worthy you’ve use of design to keep it
09:07
from sounding so wordy I know your
09:09
audience is full of people who who hate
09:12
that kind of call to action obviously
09:13
we’d make it we make it crisper but you
09:15
get the point a user would click the
09:17
button and they’d get a report
09:19
automatically sent to their facebook
09:21
Messenger and it could be a PDF we could
09:22
be whatever says here are some
09:24
techniques for increasing your running
09:25
style for getting more speed without
09:28
hurting your legs right the next day I
09:32
might come back and say hey by the way I
09:33
know you got that PDF for me I’m curious
09:36
are you a Road Runner or do you go
09:39
off-road running now the person will
09:41
click one of those two buttons and I put
09:43
a button that says off-road or Road
09:45
running a person would click the one of
09:48
those two buttons and then they’d start
09:49
to be put into a sequence the next thing
09:51
I’d say if do they click let’s say Road
09:53
running that’s the kind of running that
09:54
I do the bot would say you know what I
09:58
have some really good tips for how to
10:00
run on streets can I share the first one
10:03
with you there’s a button that says yes
10:04
now the person would then my first tip
10:07
might be if you notice the road often
10:09
curves if you’re on a street it curves
10:12
into the curb actually curves into the
10:15
curb which means that if you are running
10:17
on on the road your left leg is going
10:20
down lower than your right leg and I
10:23
wouldn’t want to just use it words to
10:24
show it I would actually take a picture
10:26
of the road and show that to them and
10:28
then I think here’s a picture of the
10:30
road
10:30
notice how curbs can I show you how you
10:33
run on a road like that person clicks a
10:35
button then I show them a gif with a
10:37
person running on a road where they can
10:39
see for themselves how one leg is longer
10:40
than the other then I say can I tell you
10:42
the problem you’re going to have because
10:43
you’re running on the road person clicks
10:45
a button and then I teach them something
10:47
now every day I teach them something
10:48
like this using videos using gifts using
10:51
images and keep understanding more about
10:54
them by having them press buttons having
10:57
them give me some feedback about
10:58
themselves and that that way they trust
11:01
me they learn from me they improve their
11:02
running from me and when I’m ready to
11:04
sell them Road shoes or
11:05
training week or anything like that
11:08
they’ll have gotten a relationship with
11:10
me that they could never have gotten via
11:11
email and that’s the whole idea of via
11:13
via chat BOTS I absolutely love watching
11:18
watching this as I look at your page the
11:22
great thing for me is from just basic
11:24
marketing principles the ways you just
11:26
explained the upper yeah permission
11:28
based marketing you’re also engaging
11:30
them through micro commitments where
11:31
they’re taking a kite they’re building
11:33
relationships of trust with you I mean
11:35
here you get to the point where again I
11:38
got down to the incident you want to
11:39
join my community I’m like yeah of
11:41
course I want to join my community I
11:42
love the fact you got a thumbs up right
11:44
there it’s all positive it’s so engaging
11:47
where a person they really just feel
11:50
like they’re they’re involved they’re
11:51
having this conversation and kind of
11:53
what you were just talking about he’s
11:54
taking that conversation they’re already
11:56
having their head and you have it with
11:58
them in such a entertaining way that
12:00
it’s almost this whole gamification of
12:02
email fix I’m just so totally impressed
12:05
yeah yes all everything you said a
12:09
hundred percent and you know what here’s
12:11
what we haven’t added in there and I
12:13
have it the path actually and I took it
12:15
down we we can fell through there
12:18
Facebook actually makes it easy for you
12:19
to sell in facebook Messenger now the
12:21
other chat platforms also encourage you
12:22
to do it but Facebook makes it really
12:24
easy they’ll let you use their payment
12:26
processor so if I wanted to sell shoes
12:29
inside my bond
12:30
I could have people just put their
12:32
thumbs on that button on their iPhone to
12:34
get authorization and Facebook would
12:35
send them would collect payment from
12:38
them put in my account and then I could
12:40
send the the shoes to the person’s house
12:42
they don’t even have to enter their
12:43
credit card information we happen to use
12:45
stripe I could use stripe in there too
12:47
so all the things that we’re familiar
12:49
with with email carry on in there but
12:51
also there are other features that we
12:52
never would have thought of putting into
12:55
an email because email is just so so
12:58
restrictive again I’m not saying don’t
13:00
if you sign up to my bot there are times
13:02
when I ask you for your email address
13:04
and I actually will start sending you
13:05
email you’ll see that we have both
13:07
sequences going at the same time and I
13:08
tweet and I post on Facebook and all
13:10
that but I do see that this thing is
13:14
it’s the future of communication I
13:16
totally agree it’s
13:18
you make vinta I’ve literally had almost
13:21
all the apps open today that you were
13:22
talking about I’ve got slack open for
13:24
communications out of our office I’ve
13:25
got Facebook Messenger open because
13:27
people are communicating with as far as
13:29
our other teams go I’ve got Skype open
13:31
I’ve got ENL open and you and I are
13:33
using Skype to talk to each other
13:34
Microsoft on the Skype now if you look a
13:37
little bit through the new Skype app
13:40
they’ve updated a few times recently
13:41
you’ll see that they’re encouraging you
13:44
to subscribe to bots in Skype and box
13:46
and Skype will allow you to do things
13:48
like buy airline tickets and I get how
13:50
this is going to be a part of every chat
13:53
app out there slack was the first and
13:55
probably the biggest platform for BOTS
13:58
Facebook messenger now I believe is
14:00
bigger even than slack for BOTS the
14:02
reason that we’re focusing on messenger
14:04
is everybody has it unlike slack anyone
14:07
can add another bot unlike slack where
14:09
you might need to be an administrator to
14:10
add it a bot and also you have 1.2
14:13
billion people using facebook Messenger
14:15
every month and the company is actively
14:17
encouraging people to create more BOTS
14:20
we had a tech issue I contacted a
14:23
someone at Facebook and they gave me a
14:26
response to it literally within minutes
14:28
think about that within minutes but they
14:30
gave me a response because they care so
14:32
much about having more communication
14:34
happen on this platform by the way I get
14:36
it
14:36
you know what when Yahoo was the number
14:38
one player the dominant internet brand
14:40
the dominant internet portal as they as
14:43
they called it at the time one of the
14:44
first things they did was they added
14:46
email so you could have an at Yahoo
14:48
email address right Microsoft bought
14:51
hotmail before that because they needed
14:52
to have email as part of the experience
14:54
Google then became the dominant player
14:57
and they had to add email because you’re
14:59
not a player unless people are using you
15:01
for major communication right so Google
15:04
did that Facebook then started doing it
15:06
to every one of us have has a Facebook
15:08
email address
15:09
hardly any one of us have ever used it
15:12
which means in their first version of
15:14
trying to do what all the major brands
15:16
had done before the major online portals
15:18
had done before they failed but they
15:20
realized the way to succeed is not to
15:23
try to recreate the old but to see
15:26
what’s coming next and take hold of that
15:28
and what’s coming next is chat and now
15:30
they’ve focus so heavily on
15:32
the facebook messenger bead that
15:34
interface your mom will communicate with
15:36
you on facebook messenger they want your
15:38
employees to communicate with you on
15:39
Facebook Messenger and they have a
15:41
really big push for that and they know
15:44
that they’re going to get companies
15:45
contacting people on Facebook messenger
15:47
and they wanted they partnered up with
15:49
PayPal I signed up for PayPal recently
15:51
with a new actually updated like my bank
15:53
account in it as soon as I saw the
15:55
confirmation page I smiled because right
15:57
above the button was a pre check check
15:59
box that said from now on do you want to
16:01
get your receipt sent to you on facebook
16:03
Messenger I said I gotta take a smash
16:05
out of that right oh yeah I’ll end up
16:07
with Facebook and Facebook is
16:09
encouraging more of these kinds of
16:11
interactions to happen on their platform
16:12
this is the future and that’s why I
16:16
created bot Academy to teach people how
16:18
to start today how to grow their
16:20
subscribers today well again I this is
16:23
one of the main reasons I was so excited
16:24
to have you on this podcast is to get
16:26
this education information out to our
16:29
users as fast as possible I know you can
16:31
be doing a webinar tell tell us a little
16:33
bit more about bot Academy how they’re
16:34
going to be able to get into the webinar
16:36
all that other kind of stuffs because I
16:37
want to make sure this is one of the
16:39
main things we’re experimenting a ton
16:40
with is is trying to make sure we want
16:44
to make sure we have control as many
16:46
opportunities of communicate with people
16:48
as possible
16:48
yes actually to make it easier for them
16:50
and same thing you just made miss Mars
16:52
PayPal make it easy just your receipt if
16:53
they’re on I Hispanics I’ve had a couple
16:55
receipts come up and I’m like oh my gosh
16:57
how did that happen
16:58
but I love it fantastic yeah it is
17:00
amazing right Facebook even has a
17:01
template for receipts to make it easier
17:03
for companies send you receipts that way
17:05
and by the way clickfunnels easy way to
17:07
- it’s easy software it’s software that
17:11
makes it easy to collect subscriptions
17:12
to your bot so anyone out there who
17:14
creates a bot can clearly use pay per
17:16
click part of click funnels to get
17:19
subscribers I know that now is the
17:21
number one way that we’re creating
17:22
subscribers to our bot we have a page
17:25
created with click funnels and a button
17:28
on it that says subscribe to our bot
17:30
again written more elegantly than that
17:32
but you get the point so my goal my goal
17:34
with pot with the bot Academy the goal
17:37
with bot Academy is to help anyone out
17:39
there learn how to create a bot and in
17:42
the near future I’m going to even allow
17:44
you to hire some of our graduates
17:45
actually we’ve started doing that
17:46
already if you don’t want to learn how
17:48
to do it our graduates will just set up
17:50
a bot for you pay them and they’ll set
17:52
up a bottom you’ll have one up and
17:53
running often within 24 hours to your
17:56
specification and the webinar that we’re
17:59
doing is along those lines my mission is
18:01
to get as many people out there as
18:02
possible to create BOTS for their
18:04
businesses which is why I’m here doing
18:06
this interview which is why it sound
18:07
like I’m bouncing off the walls talking
18:09
to your audience and one way that we’re
18:11
going to dance that goal is I’m going to
18:13
do a webinar anyone is listening is
18:14
going to be able to come watch me talk
18:16
about BOTS and see exactly how to create
18:19
their own BOTS by the end of our 45 to X
18:24
let’s say an hour together by the end of
18:26
the hour I will have everyone who’s in
18:29
there set up their BOTS it’ll be fully
18:31
functioning it’ll have images or I’ll
18:33
have text and they’ll be able to start
18:36
growing their subscribers so that they
18:37
can start reaching their people using
18:40
BOTS so they can start seeing the
18:41
excitement for it there’s nothing like
18:43
having somebody email you text message
18:46
you call you up and say how did you do
18:48
that how did you do that how did you
18:50
come my facebook Messenger how do you
18:51
add those buttons I didn’t even know
18:52
that were possible that is such an
18:55
exciting phone call to get and I haven’t
18:56
gotten those phone calls for other ways
18:58
of communicating in a long time so uh
19:01
the URL if anyone was interested if they
19:03
want to come it’s completely free we’re
19:04
going to be teaching all of this and
19:06
you’ll be able to create your bot not
19:08
just teaching not just learn it actually
19:10
doing it it’s a bot academy.com slash
19:14
funnel hacker bot Academy comm slash
19:17
funnel hacker and we’re going to be
19:18
doing it in partnership with
19:20
clickfunnels we are so excited this is
19:23
one of the main things I want to make
19:24
sure we’ll be sending out a lot of
19:26
Facebook messages and everything else to
19:28
our community through BOTS actually
19:30
about this and obviously post it on
19:32
Facebook and letting people know about
19:34
this I want to make sure as so many of
19:37
our business owners are this is so
19:38
cutting edge and if you’re looking for
19:41
that slight advantage of getting ahead
19:42
of your competition there’s nothing
19:44
better than this and Android gets so
19:46
excited to it to have you on this
19:48
podcast sharing this kind of content
19:50
with people anything else you want to
19:52
say before we wrap things up I had a
19:55
note on my calendar that just a few days
19:59
went off and it said do you like your
20:02
Apple watch and the reason that I had
20:04
that on my calendar is I had dinner with
20:05
a few friends about a year ago and I was
20:08
a little iffy and I said you know what
20:09
let’s see where I am a year from now so
20:11
I put it on my calendar a year from then
20:13
to look at it I realize you know what I
20:14
kind of do like it now that it’s a year
20:16
on I suggest that anyone was listening
20:17
make a note a year from today on their
20:19
calendar to remember I learned about
20:22
BOTS from funnel hacker did it change my
20:24
business and my bet is that you will and
20:27
I’d make a bet with anyone who’s out
20:29
there listening that you’re going to say
20:31
that because of funnel hacker because of
20:33
this podcast you now have a bot or a
20:35
year from now you’ll have a bot and
20:36
you’ll be so excited that you’ll have
20:37
locked it in before anyone else did
20:39
you’re going to be glad that you were
20:40
listening to this it’s going to really
20:42
materially measurably change your
20:44
business even if you don’t do it through
20:46
me but if you don’t show up to the
20:47
webinar having a bot is going to
20:49
measurably change your business a year
20:50
from now and you’re going to say mr.
20:52
Woodward thank you so much for having
20:53
had Andrew on and I’m going to say to
20:55
you right now thanks so much for having
20:56
me on here it is such a pleasure for me
20:58
I’m so excited to get will be letting
21:01
people know about this as much as we
21:02
possibly can and if you listen to after
21:04
the twenty second I’m sure there’ll be
21:05
some other way of contacting Andrew to
21:08
find out more about this but again guys
21:10
highly recommend you go to bot Academy
21:13
comm forward slash funnel hacker again
21:16
that’s bot Bo T and then Academy comm
21:18
forward slash funnel hacker we’ll be
21:21
sharing this with you guys I want to
21:22
make sure everyone gets this cutting
21:24
edge contact information for air and
21:27
it’s bot Academy as soon as possible so
21:29
Andrew thank you so much I appreciate
21:31
all that you do you’re such a huge giver
21:33
and I can’t thank you enough for your
21:34
time today thanks thanks for having on
21:36
here thanks for listening to puddle
21:38
hacker radio podcast if you’d like to be
21:39
notified any time we release a new
21:41
episode just subscribe over at Donnell
21:43
hacker radio com
21:44
in addition to that we’d love to send
21:47
you a free gift you can find that free
21:48
gift at Fargo hacker radio comm forward
21:52
slash retrial
21:53
one last thing is we love giving away
21:56
cars so if you like access to a free
21:58
dream car all you have to do is go to
22:01
frontal hacker radio comm forward slash
22:03
dream car and you’ll get all the details
22:05
thanks again for listening
Expert Secrets: Find Your Message, Build A Tribe, And Change The World…
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