Anti Role Models - Dave Woodward - FHR #299

Funnel Hacker Radio - Podcast (Dave Woodward)

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Why Dave Decided to Talk About Ani- Role Models:

Dave, while having his flight delayed wanted to share with his audience the concept of “Anti-Role Models”. There are a lot of people who we know we need to emulate in order to find success, but we can also learn a lot from those who never succeed. One of the best things about this as well, there will always be more people who don’t make it than do. Let’s learn from the mistakes of others and our own mistakes as well. While we’re doing this let’s all remember to never do something that will make us someone else’s “Anti-Role Model”.

Tips and Tricks for You and Your Business:

(2:32) The First Layer of Role Models

(3:22) Finding Your Person to Chase

(3:58) Chasing those who are a full lap ahead of you

(5:48) The ANTI-ROLEMODEL Insert thundering background noise here

Quotable Moments:

(2:37) “When you’re looking at role models, I think the thing most of us take a look at is ‘okay who is at my same playing level’. People by nature are a little bit competitive.”

(3:42) “You start to think ‘Okay if I can see what they’re doing, what are the things they did that got them there that I could use right now to get where they’re at faster.’”

(6:34) “You start making a list of things you’re never going to do.”

Other Tidbits:

When you’re stuck at an airport, record your message

Your role model doesn’t need to be someone who you can beat or even develop the same kind of success as them.

Important Episode Links:


Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.

Speaker 2: 00:17 Hey there Everybody. Welcome back to Funnel Hacker radio. I’m so excited to talk to you today. Uh, I’m actually stuck in the airport in Salt Lake City. I had, it’s been a crazy couple of days here. I’ve been a left Sunday. Flew down to San Francisco or San Diego, or was there in San Diego for warrior con where Russell spoke, flew the next morning to a San Francisco for salesforce. Flew the next morning to Salt Lake City to work on a couple of things for our speaker team and then miss my flight last night. So it got here first thing in the morning trying to get the very first flight out and guess what? My flight’s delayed two hours. So I’m like, ah, I just want to go home. I just want to go home. I wish so bad. I was like, Dorothy, I could just click my heels and boom. There’s no place like home, there’s no place like home, there’s no place like home, and I’d be there.

Speaker 2: 00:59 Unfortunately I’m not. So I get this opportunity to talk to you guys and I’m so, so excited. So first of all, if you guys are getting value out of this, please let me know. I’ve been kind of doing a test right now. I’m trying to test to see people who follow and listen to funnel hacker radio. Do they like more of the interviews of other people do? They’re like, uh, my, my podcast or my catching people up on what’s going on type of stuff. So I’m looking at downloads and trying to compare the two and seeing what works best. So with that said, if you’re liking this, by all means, please go ra te, review, share it, whatever you can do. I did appreciate just getting some feedback from you guys. So with that said, I want to jump into a topic, a David cancel, who is the CEO of drift.

Speaker 2: 01:38 Great Guy. I met at a, on a yacht at TNC last last year and has become a real good friend. Just listen to his podcast and some of the things they’re doing over at drift is. It’s been fascinating guy. He’s been crazy, crazy entrepreneur and one of the things he was talking about, his podcast I thought I wanted to kind of expand on and that’s this whole concept of of the importance of mentors and role models. Now understand everybody, if you’ve been listening to podcasts, you realized the importance of role models and mentors and all that kind of stuff. Because I talk about it all the time. Promoter kind of break this down a little bit more and talk. Talk about three different types of role models or mentors. So when you’re looking at role models. You have what are referred to basically as zero, one and then future and then also about reverse and then also that anti role models.

Speaker 2: 02:29 So let me go through this with you. So first of all, when you’re looking at role models, I think the thing most of us take a look at first of all is who else is at my same playing level? People by human nature somewhat competitive and they are always comparing themselves to others. So the first thing you take a look at is people are doing the same thing as I am, where am I at versus where they at, and so you kind of look at a role model, who’s at your same level and seeing are they doing the same type of things? Am I doing the same type of things, my ahead of them? And so that’s the first level we see or a lot of people look as far as a role model where they look left and right to say what’s going on and how do I compare with my peers.

Speaker 2: 03:02 The second thing is it’s kind of like a race where I used to do a ton of mountain biking and really loved pulling people in. Uh, my wife and boys were all runners done the same thing where you basically see someone out there and you start gaining, gaining speed on them. You start pulling them in. And so what you’re going to find is the second role model is someone who’s just a little bit further ahead, where you can actually see them, someone who’s maybe they’re six months ahead of you, maybe they’re a year ahead of you, maybe they’re whatever measurement of time you’re looking at, maybe they’ve done a few more funnels than you have, or maybe they’ve got a couple more things going where you at least can see them, you and you’re aware of them. And it’s one of the things where you start pulling them in where you start saying, okay, if I can see what they’re doing, what are the things that got them there that I could use right now that would get me to where they’re at faster.

Speaker 2: 03:47 And so that’s the, that’s. So we talked about the zero. That’s the one another plus or those people who are much further out there. Uh, again, if you’re taking a look at a race. This is if you were doing a mile race and your around the track, this is the person who’s basically a lap ahead of you and you’re going, okay, well what in the world did they do? How, how did they get there? And these are people you’re not going to be able to pull in, but you can learn from them. Uh, they may be two years ahead of you. They may be whatever quantity of or stick of measurement that you’re using. These are people who are out there and you’re like, okay, that’s where I want to get maybe in two years, maybe in three or five years, whatever it is, but that’s what I want.

Speaker 2: 04:23 And so you start looking at them and seeing where, where they’re at and what they’re doing. The next thing is what we refer to as far as the whole reverse. And this is where you take a look at role models and you start to reverse engineer what they did. So what did they do? How did they get there? So take it again, that person who is two years in front of you, what were the things that they were doing? How did they. So you’re not paying attention to exactly what they’re doing currently. It’s more a matter of what did they do in the past that got them to where they’re at. So how do I reverse engineered their success? Again, in our lingo, we had heard that basically it’s funnel hacking and so if there a funnel, you funnel hack their funnel, but as far as life goes and you’re looking at the things that I’ve done as an entrepreneur, you’re like, okay, what did they do?

Speaker 2: 05:03 How do they learn? What can I learn from them? How can I reverse engineer what they did that I can short sheet, I can decrease the time that it took for them to get there. And this might be where you actually end up hiring a mentor, hire a coach and you go, okay, I know as I take a look at so and so where they’re at and you’ll find that a lot of them are willing to share and just reach out to him and say, you know, what did you do? How can I have, if you were me right now, our take yourself and go back to your, what would you be doing different or what did you learn over the course of last two years that got you to where you’re at? That I could start doing right now that would help help me get to where you’re at even faster.

Speaker 2: 05:40 So that’s what we referred to as far as the whole reverse role model where you’re reverse engineering what, what they’ve already done to get to where they’re at. The next one is we’ll refer to as the anti role model where these are the people who basically you will you take a look at it and go, I want to make sure I never ever do that. And these are the people who um David C, on his podcast, was talking about this. And he said, you know what, uh, there’s a lot of people who follow Casey Neistat and, and a lot of these influences or want to become video people. And if you’re falling, Casey Neistat, uh, some of the things you’ll find is him versus others as far as you know, bloggers instead things, a lot of bloggers will say, Gosh, you know, what, you gotta worry about your camera equipment.

Speaker 2: 06:17 You got to worry about this. And Casey Neistat would say, absolutely not. That’s the last thing you worry about who cares about that? And so you take a look as far as all the other people who are, who are not where you’re at, what are the things that they recommend? What are the things that they’re doing that you want to make sure that you do not do? And you start making a list of the things you’re never going to do a. again. You’ve take a look at Casey Neistat, you know, one of the things he was known for, basically, it’s basically a video every single day for a year just to get things going. And you know, a lot of people say, well now you gotta make sure the contents better, the quality’s there, and if you go down that path where, when you’re first getting started in your two concerning, you’re too worried about what people are going to think.

Speaker 2: 06:56 You’re never going to produce the quantity, quality nor the quantity that’s going to take to get you to where you are. And so an anti thing there would be. Stop worrying about, about the quality, the quality of it right now, when you first get started, just get the quantity under your belt. It’s experienced. It’s the more, the more trial and error that you go through, the faster you’re actually gonna learn. Um, I see the same thing happening in, in, in business and funnels and all. I mean, whatever it is in life that you’re trying to do, there’s gonna be a ton of people who are giving you advice that you take a look at. You’re like, Nah, I don’t think that’s the right advice. So come up with the anti type of stuff that you know you’d never, ever, ever going to do in your business because those will be the things that, that will actually prevent you from getting where you want.

Speaker 2: 07:36 And so if you take a look at basically reverse engineering and mixed the reverse engineering with the anti aspect of it, you actually will get further ahead much, much faster. So just be aware of the things that the people you’re looking at where they’re at. I guess one thing I have seen people with financial advice, you know, there’s a lot of people were trying to give you a ton of financial advice and their broke and you’re like, if that advice is that great, why aren’t you implementing it in your own life? And so, uh, make sure that when you’re looking at at role models and you’re taking advice from people that you’re taking advice from people who were already further ahead than you, that they’re actually doing what they say and not just a, I’ve heard this might work type of stuff. So hopefully that makes sense. Especially just kind of coming into the the end of the year or you’re taking a look at this next year. Make sure that you have mentors, make sure that you have role models around you, make sure that you’re aware of what works and what doesn’t work, and by all means, just keep pushing forward. Having an amazing day and we’ll talk to you guys soon.

Speaker 3: 08:30 Everybody. Thank you so much for taking the time to listen to the podcast. If you don’t mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me where I’m trying to get to a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there’s a topic, there’s something you’d like me to share or someone you’d like me to interview, by all means, just reach out to me on facebook. You can pm me and I’m more than happy to take any of your feedback as well as the people you’d like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki