Ari Meisel and Nick Sonnenberg, How to Optimize, Automate and Outsource

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward everybody this is
00:18
dave woodward the host of fun like a
00:19
radio podcast today I’m super excited
00:21
I’ve got our Mizell and nicks on the
00:23
burgh with us today these guys are
00:25
absolutely geniuses when it comes to
00:27
creating and making things actually
00:29
happen so guys welcome glad to have you
00:31
thanks for having thanks for out of so
00:34
real quick guys I think the part I have
00:37
enjoyed most far as spending time with
00:39
you guys I didn’t know you guys you guys
00:40
absolutely crush it when it comes to
00:42
productivity and for more importantly
00:44
just especially for a lot of our
00:46
entrepreneurs they get so bogged down
00:48
and just being busy but not being
00:50
productive I loved your guys book I’ve
00:53
read it now twice I think it’s
00:55
absolutely fantastic so if you guys
00:58
don’t mind of it’s kind of just dive
00:59
right in and tell people little bit
01:00
about yourself I was invalid let’s go
01:02
right in it sure you want started okay
01:05
so about seven years ago i started a new
01:08
sister and productivity called les doing
01:10
where i was teaching people individuals
01:12
how to optimize automated outsource
01:14
everything in their lives including
01:15
their health after I overcame my own
01:18
chronic on this journey and I wrote two
01:23
books on the topic and I started
01:24
teaching and assaulting around the world
01:26
and Nick and I had been friends for
01:28
several years and we came together very
01:31
uh and impetus Lee after a market
01:35
opportunity presented itself and we
01:36
launched a new company called leverage
01:38
where we offer the highest best and most
01:41
capable virtual assistants in the world
01:43
who can do anything and that’s what
01:45
we’ve been doing for us for three months
01:46
that along with business consulting and
01:48
then nick has his own interesting
01:50
background well I was in finance for
01:53
eight years I was a high-frequency
01:54
algorithmic trader so basically that
01:57
involved me creating algorithms and
02:00
coding coding them up and having
02:02
computers trade stocks for me based on
02:05
my math formulas trying to capture you
02:07
know fractions of a penny at microsecond
02:10
speeds and you know that involved a lot
02:12
of data science
02:13
and analysis and you know crime taking
02:18
taking that mentality and applying it to
02:20
a space you wouldn’t necessarily think
02:22
needs a lot of data science which is the
02:25
virtual assistant space but we’ve you
02:27
know we’ve been doing a lot of really
02:28
interesting innovative stuff with with
02:32
the company even though it’s a virtual
02:34
assistant company you know predicting
02:37
when people might cancel understanding
02:39
people’s interests etc so it’s been it’s
02:43
been a pretty cool partnership so far
02:45
yeah absolutely fan I’m so intrigued as
02:49
far as what you guys do especially my
02:51
look at us as far as clickfunnels one of
02:52
the main things we’re looking at I
02:53
little just got a phone with our CTO and
02:56
things with regard to looking at you
02:58
know decreasing churn and finding
02:59
different things that we can do to lower
03:01
that kind of stuff I think the part I
03:03
really like to have explore your is you
03:05
just just made mention as far as this
03:06
whole virtual assistant thing I’ve had
03:08
talked a lot of entrepreneurs their
03:09
biggest problem the biggest problem they
03:12
have right now is actually feeling like
03:15
they can trust someone and outsource
03:16
something and feel like they can get it
03:18
done I’m sure you guys deal with this
03:19
kind of conversation all the time how do
03:21
you help people actually get to the
03:23
point where they can let go and trust
03:25
someone else that’s gonna do their stuff
03:26
so there’s a couple ways to approach
03:29
that the first one is that you can start
03:31
with something small because a lot of
03:33
times we’ll deal with people who don’t
03:34
outsource or deli eat anything they make
03:36
their own dentist appointments I kind of
03:38
think it quite a bit because you get
03:40
these people who are extreme type-a
03:41
personalities and their you know control
03:44
freak is putting it lightly so you start
03:46
something small like that like a
03:47
reservation like a travel booking things
03:49
like that and you build up that trust
03:51
the other way is to present ourselves
03:54
rightly so as a leader in this market
03:57
and this capable of doing these things
03:59
and you get certain entrepreneurs who
04:02
understand that they are just so busy
04:04
that you know the risk of having
04:06
something not done perfectly is better
04:08
than what they’re currently experiencing
04:09
and you know of course we always try to
04:11
deliver the best we can so guys you guys
04:15
really become the experts farce
04:17
outsourcing types of things I love the
04:18
idea as far as optimized and that
04:21
optimization for a lot of people is what
04:23
most people struggle with is how they
04:25
we can get that level where they can
04:26
trust someone and they actually make
04:27
things happen so guys if you don’t mind
04:29
take a few seconds here and just tell
04:31
help me understand are you losers here
04:34
sparks what they should do first with
04:37
regard to outsource and whether you may
04:39
mention real quick-- there are as far as
04:40
you know appointments and stuff goes how
04:42
does a person really get highly
04:43
productive I I would say the first thing
04:45
you should do is take a step back and
04:47
think to yourself what am i doing on a
04:48
daily basis that I don’t enjoy doing or
04:51
that doesn’t utilize my unique ability
04:54
and that’s the starting point for
04:56
everything right like you probably don’t
04:58
like calling delta airlines to try to
05:00
get a refund on a ticket you probably
05:04
don’t enjoy scheduling you probably
05:07
don’t enjoy if you lose your driver’s
05:10
license having to get replacement like
05:12
that there’s a ton of things that you
05:14
just don’t even realize that you’re
05:16
doing so just uh you know listing it out
05:19
writing it down or just becoming aware
05:21
of actually how you’re filling up time
05:24
in your day is the best starting point
05:27
after that you know trust Trust is
05:30
earned over time with us so starting
05:32
small like Ari was saying but really
05:34
understanding that like in a lot of
05:37
cases someone else can do a better job
05:38
than you and regardless even if some can
05:42
only do eighty or ninety percent as good
05:43
as you if that’s if that frees up your
05:45
time for you to build some crazy sales
05:49
funnel within clickfunnels that only you
05:51
can do you know then you know that it’s
05:54
a trade-off that’s that’s well worth it
05:57
so what are some of the things a person
05:58
can outsource you mentioned right there
06:01
as far as you travel and Delta and
06:03
driver’s license everything else how
06:06
poor can personnel source literally
06:08
anything that’s illegal with us yeah we
06:10
we do clickfunnels for people you know
06:13
so that somebody but the difference does
06:14
is that you’re not a click photo
06:16
specialist in terms of that pigeonholing
06:19
somebody can say you know I have a
06:21
product that i want to sell more of so
06:23
then we can say well okay one option for
06:25
that that we think would be good based
06:26
on our experiences that you could do a
06:27
sales funnel okay great what’s the sales
06:30
funnel oh well okay so we can build
06:32
something and click funnels with
06:33
multiple landing pages will do all the
06:35
graphic design all the copy and if you
06:37
want we can run Facebook tats to it as
06:38
so it’s really kind of like a soup to
06:40
nuts and we can we can attack goals more
06:42
than tasks and in some cases so are you
06:45
make mention spars you can outsourcing
06:47
your health how do you do that well so
06:50
that was really how I kind of started
06:51
with things with like biohacking and and
06:54
and such that less of the the focus of
06:57
what we do now but I mean a simple thing
06:59
as accountability is when we outsource
07:01
your help in terms of sharing what
07:03
you’re eating or where workouts are so
07:06
there are still ways to do that
07:07
fantastic so guys one of the main things
07:10
I want to make sure is people who are
07:12
listing here have a resource where they
07:14
can go to actually to get this type of
07:15
stuff so almost you guys are crushing it
07:17
out there where do you recommend how
07:19
they get it where do they start well
07:22
they can come to us obviously get
07:24
leverage calm and sign up with us other
07:29
ways to start with virtual assistants I
07:33
mean what the reason why we know the
07:36
company is because we weren’t happy with
07:38
all the other options so it’s hard for
07:40
us to like give it like a recommendation
07:42
of like where to start because I mean
07:45
you know Nick let’s stop right there
07:47
only because I want to make sure the
07:49
reason I love what you guys are doing is
07:51
you guys went through all the headache
07:53
and i’m all about cutting down the
07:54
headaches for a lot of our users so get
07:58
leverage i think is fantastic they have
08:00
an opportunity of working directly with
08:01
you guys as they get started to
08:04
basically maximize their time you may
08:06
mention as far as they should create
08:08
kind of a list of things they don’t like
08:09
to do what other things should they do
08:10
to make the most of you you and your ph
08:13
well so as Nick mentioned like things
08:16
that are not your unique ability and or
08:17
not that you don’t like doing but it’s
08:19
also even more simply in some cases
08:21
looking at things that you do on a
08:24
repetitive basis because I promise you
08:26
anything that you repeat is a process
08:29
that you probably don’t have to do
08:30
because we can automate it to mow some
08:32
extent so part of what you should be
08:34
thinking about also there’s two things
08:36
that I like to focus people on there one
08:39
is that you may not be able to give up a
08:41
hundred percent of a project to us or
08:44
anybody for that matter and sometimes
08:45
that prevents people from doing that
08:47
because they don’t understand that
08:48
giving up eighty percent of a process
08:49
actually is a really really big deal
08:52
so yeah we may not I mean and we
08:55
actually can in most cases but we may
08:56
not be able to write exactly the way you
08:58
write but we can deal with actually
09:00
posting that’s your blog and putting it
09:02
in your newsletter and sharing social
09:03
media and all those other ancillary
09:04
things that people end up saying this I
09:06
was like oh nobody else can do this
09:07
because of this one element that I have
09:09
to do so I have to do everything so
09:11
that’s one thing is it start to think
09:12
about in those situations where you you
09:14
you subconsciously stop yourself and
09:16
like no I can’t have somebody else do
09:17
that start thinking about at least the
09:19
elements of that project that you can
09:21
and the next thing is that if you do
09:23
have a repetitive process you actually
09:25
can think beyond delegating to
09:26
automation and we do that for clients we
09:29
set that up but automation meaning that
09:31
a human isn’t involved and that means
09:32
that it’s you know either cheap or free
09:34
and it’s error proof and we can automate
09:36
those prostitutes for you that’s
09:39
fantastic well guys know you got a ton
09:41
going on right now with everything
09:42
you’ve got on your plate anything else
09:45
you wanna tell our users before we wrap
09:46
things up here yeah well so we came out
09:49
with our most recent book which is
09:50
called idea to execution came out about
09:52
two months ago it’s a and hit the
09:55
bestseller list on amazon so it’s been
09:56
doing really well and it details our
09:58
journey in our first year of launching
10:00
and growing this really interesting
10:02
company and there’s a lot of takeaways
10:03
but how people can apply that to their
10:05
own businesses and their own teams to
10:07
help scale actually I love the book only
10:11
because it literally is a capsule for
10:14
one year as I go through it a couple of
10:16
times I was amazed just to see how much
10:18
you guys got done in a year and you guys
10:21
even talks far as your financial numbers
10:22
and things and customers and how many
10:24
people yet coming on and it was
10:26
interesting just to see how fast you
10:27
guys were able to scale something I
10:29
think again guys amazing book ideas
10:31
execution the key behind that is take
10:34
away as much you can and utilize that
10:36
finger gets business so again awesome I
10:39
did Nick anything else you want to say
10:40
no I mean the the key reason why we were
10:42
able to scale the way we were is we were
10:44
very efficient with our time and you
10:47
know we followed our own framework of
10:49
optimized automate and outsource and
10:52
from the very start you know we had that
10:55
mentality and that’s what kind of carrot
10:56
is through fantastic so guys again every
11:00
was listen to this the whole idea here
11:01
is productivity too many times
11:03
entrepreneurs get real busy just being
11:05
busy
11:06
and productivity goes out the window I
11:08
beat you guys Nick and Ari are on top of
11:11
the game of the best in the business
11:12
that I know I had the opportunity ting
11:14
spending time with them and Phoenix last
11:16
month with regard to genius Network
11:18
these guys are crushing it again make
11:21
sure you guys get up to take a look at
11:23
get leverage calm and again guys thanks
11:26
so much for your help today I really
11:27
appreciate your time thanks thanks for
11:30
listening to funnel hacker radio podcast
11:31
if you’d like to be notified anytime we
11:33
release a new episode just subscribe
11:35
over at puddle hacker radio com in
11:37
addition to that we’d love to send you a
11:40
free gift you can find that free gift at
11:42
funnel hacker radio com forward slash
11:45
free trial one last thing is we love
11:48
giving away cars so if you like access
11:51
to a free dream car all you have to do
11:53
is go to funnel hacker radio com forward
11:55
slash dream car and you’ll get all the
11:57
details thanks again for listening

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki