As A Bootstrap Entrepreneur Have You Ever Felt Like This....? | FHTV Ep 112

Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00

  • Hey, come on in.

00:02

We’re gonna show you the big reveal of our sweet room.

00:03

  • (laughing) So worried about this.

00:05

  • [Blonde Woman] Wow.

00:07

  • [Russell] Tada.

00:08

(all laugh)

00:15

  • [Russell] Every day when you have success,

00:16

there’s a story there that’s more valuable than the success.

00:20

When you fail, there’s a story there

00:22

that’s more valuable than the failure.

00:24

It was the story you need to inspire people

00:27

to sell your next product, to do your next thing,

00:30

to create your movement, to calm a new segment

00:32

of people into the marketplace.

00:34

Whatever it is for you, the stories the key.

00:36

Keep your eyes open for stories

00:39

that are happening around you.

00:48

  • Okay, we are packing to go to

00:50

the Entrepreneur of the Year event.

00:51

We’re so excited.

00:52

Hey Colette, what are you doing here?

00:54

  • Hey hey, I’m getting ready to go over

00:56

to some event, I don’t know.

00:58

Some black tie event.

01:00

  • Oh man, you so excited?

01:02

We are living out of the basement.

01:04

That’s why everything’s out here

01:05

instead of in our bedroom (laughs).

01:07

There you go.

01:11

  • Earlier this year I submitted

01:14

for the Entrepreneur of the Year

01:15

of our region and I won it, which was really cool.

01:17

And then basically all the regions get together

01:19

and do a national tournament.

01:21

I was all excited to go to this national thing

01:23

and compete and see if we could win

01:24

the National Entrepreneur of the Year award.

01:26

  • Are you sad or are you happy?

01:28

Mom and dad are gonna be gone.

01:29

You get to play with grandma, it’ll be so fun.

01:30

(woman laughs)

01:32

Aww, I love you, baby.

01:35

Always late, I don’t know what it is.

01:37

Always late.

01:38

Dave, what’s going on?

01:39

  • We’re late to the airport, again.

01:41

  • Ugh, it’s always my fault.

01:43

This was kind of Dave’s fault, a little bit.

01:45

  • This was so my fault.

01:46

I really thought, oh, no problem, we got plenty of time.

01:49

My wife’s like, “Um, doesn’t the flight leave at 1:30?”

01:51

I’m like, yeah, what time is it?

01:52

She goes, “It’s 1:15.”

01:53

I’m like, okay, I better pack.

01:55

  • But this is the thing about flying private.

01:57

They’re on my schedule, I’m not on theirs.

01:59

So we will show up when we want to.

02:02

So Dave, how you feeling about the competition this weekend?

02:04

  • I’m so nervous for Russ, you have no idea.

02:05

Because there’s nothing more frustrating

02:07

about competing when you can’t do anything.

02:10

It’s the lamest type of competition you could ever have.

02:12

It’s like, we’re just gonna think about

02:13

what you did and talk about it,

02:15

and whoever said it, we’re gonna use their recommendation

02:17

and hopefully that’s good enough.

02:18

  • Unless we win, then we thrash

02:19

them all because we deserve it.

02:21

If we lose, though, we have tons of excuses.

02:22

(both laugh)

02:26

I thought if we’re gonna do this,

02:27

we should make an experience out of it, right?

02:29

That way we can do an episode of Funnel Hacker TV.

02:31

That way it’s not just like me going somewhere on an event.

02:33

I go to a lot of events and it’s just boring.

02:35

So I’m like, how to make this memorable for me

02:37

and for my wife, and for anyone else we want to bring?

02:42

The question I have for you guys is,

02:44

if ClickFunnels was to get its own jet,

02:46

what would you think about that?

02:48

(rock music)

02:56

  • I was actually visualizing

02:58

the gears on the fin last night.

03:00

  • [Dave] Ooh, I’m loving that.

03:02

  • If you can visualize it, it can happen.

03:04

  • [Dave] Absolutely.

03:09

  • [Russell] We made it.

03:11

How late are we, Dave, for context?

03:12

  • [Dave] 27 minutes.

03:13

  • [Russell] 27 minutes.

03:15

  • It’s like, well, we can just fly there,

03:17

or what if we did it upright and rented a private plane?

03:20

So we rented a private plane.

03:21

(rock music)

03:32

We are landing in Salt Lake right now

03:34

to pick up some of my special guests.

03:38

I’m excited, it’s my mom and my dad, so this is fun.

03:39

My mom and dad, amazing human beings,

03:42

my dad’s a great entrepreneur.

03:43

But they’ve been very frugal their entire life.

03:45

They always fly coach, they always do everything.

03:47

So last time we flew into Boise and I bought them a ticket.

03:50

I bought them first class, and they were like,

03:52

“What, we can’t do first class,” anyway.

03:55

But my mom saw a video of me in a private jet,

03:57

and she’s like, "You can’t fly private.

03:58

Everyone dies private," anyways,

04:00

so she’s convinced it’s really, really bad.

04:02

I messaged my dad a couple days ago and said,

04:04

"Dad, this is the plan, we’re picking you guys up

04:05

in a private jet, hope that’s okay.

04:08

You job to go tell mom and convince her it’s okay."

04:11

So her first thing is she started freaking out, I guess.

04:13

Thinking it was a little puddle jumper plane.

04:16

And then I write, no, it’s an actual airplane.

04:18

It’s a jet, it’s gonna be alright.

04:24

Flew down, picked my parents up in Salt Lake.

04:26

My mom was certain she was gonna die on the plane.

04:29

She read a book about someone who got

04:30

in a plane wreck one time, so because of that

04:32

she was convinced that certain death

04:34

was the only possible outcome for this vacation.

04:40

It was really hard to convince her

04:41

to go, but she agreed, finally.

04:42

  • We don’t even fly first class,

04:44

so to get on a private plane is almost unbelievable.

04:49

Incredible, we’re excited.

04:51

(chill acoustic music)

05:06

  • Dave just talked my mom into flying the airplane.

05:09

  • [Man] There you go.

05:11

(chill acoustic music)

05:21

  • [Russell] How was it, Mom, did you survive?

05:22

  • I’m, so far so good, thank you.

05:28

  • My mom just started telling these guys

05:29

about what Russell’s as a little kid.

05:31

Let’s here the real stories.

05:33

  • He would get all this mail, this junk mail,

05:35

and he would just put it in his bedroom on the floor.

05:38

Also, once they got to high school, or junior high,

05:41

I can’t remember, I made them do their own laundry.

05:43

We do his laundry and he’d just throw that,

05:45

after it was all clean, onto the floor

05:47

with all his paperwork, 'cause it couldn’t be

05:49

on the bed because he had to sleep in the bed.

05:52

And the room

05:53

just get bigger.

05:55

  • I was a junk mail hoarder.

05:57

(acoustic music)

06:05

  • You would think that we would be able to be treated

06:07

with the utmost respect, and unfortunately,

06:10

for some reason we have all double beds.

06:14

Usually you would come here to celebrate

06:15

and you would want at least a king size bed

06:17

to be able to celebrate the success that you’re having.

06:19

So we’re getting one that has a king size bed.

06:21

It’s a Murphy bed, so it actually pulls down from the wall.

06:26

  • Come on, we’re gonna show you

06:27

the big reveal of our sweet room.

06:30

He’s so excited.

06:31

  • I’m so worried about this.

06:34

  • [Blonde Woman] This is hilarious.

06:35

Where’s the bed?

06:37

(all laughing)

06:41

  • Oh, no way.

06:42

  • [Blonde Woman] Oh my goodness, it has lights?

06:43

  • [Colette] Watch this.

06:44

  • [Russell] Here it goes.

06:46

  • [Blonde Woman] Wow.

06:48

  • [Russell] Tada.

06:51

(all laugh)

06:54

Woo-hoo.

06:57

  • I’m so sorry.

06:58

  • [Blonde Woman] Light show and everything.

07:01

  • We flew private, because we want

07:02

to make this a nice experience,

07:04

but we don’t have a bed.

07:06

(all laugh)

07:08

(swing music)

07:18

The night we got there, they did it right.

07:21

They had this huge dinner with this amazing buffet.

07:25

It was amazing.

07:26

I’ve been to a lot of buffets.

07:27

This was like four steps past

07:28

anything I’ve ever been to before.

07:30

This dessert bar, they literally had a donut wall.

07:33

Alright, this is the donut wall.

07:35

Infamous.

07:38

They had chocolate covered bacon.

07:40

They had this thing that looked like a big ice cream bar

07:43

with tons of different ice cream flavors,

07:44

but it wasn’t ice cream, it was cookie dough.

07:46

It was a cookie dough bar.

07:47

What in the world, what kind’d you guys get?

07:49

  • I got chocolate chip.

07:50

  • [Russell] Chocolate chip?

07:51

  • [Woman] Chocolate chip, chocolate chip.

07:53

  • [Russell] Everyone picks chocolate chip.

07:54

It was insane, because they scoop out tons

07:56

of cookie dough into the thing,

07:57

and the desserts alone were, ah.

08:00

I was just telling Dave, I feel like

08:01

we’re on Pleasure Island.

08:02

I’m Pinocchio, and we’re about

08:03

to turn into donkeys any minute now

08:05

after having cookie dough bar,

08:06

donut bar, marshmallow bar, so.

08:08

  • I’m actually getting sick to my stomach right now.

08:11

  • It’s so worth it.

08:12

Anyway, it was amazing.

08:13

Then there was the Kelly Clarkson concert.

08:15

She did this huge show for us, a private event.

08:18

♪ Guess this means you’re sorry ♪

08:21

♪ You’re standing at my door ♪

08:24

I’m like, for example, Jennifer Garner came and spoke.

08:30

It’s funny, I tease my wife, I think everyone’s allowed

08:33

to have one celebrity crush, right?

08:34

She’s totally my celebrity crush.

08:36

Ever since 13 Going on 30 I was like,

08:38

she is the coolest, ever.

08:40

  • I’m a little nervous about what she can get out of me,

08:42

so it all has to stay in the room.

08:46

  • She was so amazing, not just

08:48

from a point that I have a crush on her, right?

08:50

But just insanely amazing.

08:52

  • Give yourself room to not be a perfect parent,

08:55

to not be a perfect, but when you get the chance be perfect.

08:59

(strings music)

09:10

  • Ready for our black tie event?

09:12

  • We’re ready.

09:13

  • You feeling good?

09:13

  • I don’t know.

09:14

  • Looking good, dang.

09:16

And then I forgot my name tag.

09:17

I’m surprised you never got it.

09:18

  • (laughs) No.

09:20

But you know what does surprise me?

09:21

  • What’s that?

09:22

  • That we’re not gonna be late.

09:23

  • We’re gonna be on time.

09:24

  • Russell Brunson on time? - Well, it’s gonna be

09:25

really close. - As usual.

09:26

  • Look at this guy, ow ow.

09:28

  • Let me turn that around.

09:29

You actually look a ton better than I do.

09:30

  • I don’t know, look at that.

09:31

  • [Colette] (gasps) So pretty.

09:33

  • Alright, so what’s happening right now, guys?

09:35

What are we about to do?

09:36

  • About ready to go on a fun little yacht.

09:38

Actually a little dinghy, but we’ll call it a yacht.

09:41

  • You excited for this?

09:41

  • Yeah, I’m excited.

09:43

Treasure moments that are special with your man.

09:45

(brass music)

10:02

  • [Dave] Russell Brunson.

10:03

(women cheer)

10:06

  • [Russell] Most of the companies

10:07

who were there had all raised money.

10:08

I think there’s probably half

10:10

a dozen of us who are bootstrap entrepreneurs,

10:12

and the rest were all VC -backed.

10:15

It’s funny, 'cause I was talking

10:17

with Dave about this ahead of time.

10:18

I’m like, in the bodybuilding

10:19

world, there’s two competitions.

10:21

There’s one that’s the bodybuilding competition.

10:23

Everybody comes and there’s no rules.

10:25

They never say, “Oh yeah, go do steroids.”

10:27

but they don’t test for it, right?

10:29

So because of that, that’s where you get guys

10:30

like Arnold Schwarzenegger, Lou Ferrigno.

10:32

These dudes who are insane, who you look at

10:35

and you’re like, “That can’t be human.”

10:37

and you’re like, "Oh, it’s because they’re not human.

10:38

They’re on steroids," right?

10:40

There’s that turn, but then there’s the natural

10:41

bodybuilding contest where you have

10:43

to not be on steroids to qualify,

10:47

and those guys look way smaller.

10:48

They look amazing, but you put them standing next

10:51

to each other, it’s like, “Well, that dude’s on steroids.”

10:53

There’s a difference, right?

10:54

I feel like it’s the same thing here.

10:56

The Entrepreneur of the Year award

10:58

is all these dudes who are on steroids,

11:00

who got two billion dollars in funding,

11:02

and there’s people like me who are the natural ones

11:05

who showed up, and you look at us

11:06

by ourselves we look good, but you look standing next

11:08

to somebody who received two billion dollars

11:09

in funding, it’s like, how do you compete with that?

11:12

It’s fascinating.

11:19

We just got done with EY Entrepreneur of the Year award.

11:21

Our battery’s almost dead.

11:23

We didn’t win, but we lost to that guy right there,

11:26

who started Groupon and this

11:27

is his new company, so that’s okay.

11:29

In our category we lost to Thomas Siebel,

11:32

who is Marc Benioff’s old boss.

11:34

  • A billionaire.

11:36

  • We lost to a billionaire who has given 300 million

11:37

to philantrop, philampro, I can’t say the word.

11:40

  • Philanthropic.

11:41

  • We’ll take the loss, but.

11:47

I lost to the billionaire, but the billionaire

11:49

was all 'roided out, so I don’t feel too bad.

11:51

And then the dude who won Entrepreneur of the Year

11:53

overall in all the categories

11:55

was the guy who started Groupon,

11:56

which actually was really cool.

11:58

Groupon was his sixth business and then he took it public,

12:00

and now this is his new business,

12:03

which was confusing, but it went

12:05

from zero to two billion dollar valuation,

12:07

or, excuse me, a billion dollar valuation in two years.

12:15

Good morning, good morning.

12:16

We are packing up and heading out of this place.

12:18

  • Heading out of Palm Springs.

12:19

  • What was your favorite part about the week?

12:21

  • Oh my gosh, actually having my wife here

12:23

probably was my favorite part, but aside from that,

12:26

actually being here with Russell was a ton of fun, too.

12:28

  • Yes, I take number two.

12:30

(calm music)

12:33

I didn’t win the contest, and it’s funny

12:36

'cause some people reach out and are like,

12:38

“Oh, I’m so sorry, I’m so sorry.”

12:40

It’s funny because I didn’t care.

12:42

I wasn’t going into it to do it.

12:44

I’m always going into things looking for the story.

12:46

What’s the story I’m gonna be able

12:48

to tell because of this experience?

12:50

I’m always talking about with you guys

12:51

that you need to be building up your Rolodex of stories.

12:54

When I do a webinar, the reason I can do webinars

12:56

so fast, and I can crank 'em out

12:57

and I can sell well is because I’ve got

12:58

this huge Rolodex of stories I’ve been building

13:00

up for over a decade that I can pull

13:02

out really quick at a moment’s notice.

13:04

So I’m like, what are the stories

13:06

that I can pull out of this experience

13:08

that I can use in other things?

13:11

When I spoke at the TedX event

13:12

and I did the 3.2 million dollars in sales.

13:15

Everyone’s like, "Oh my gosh, you made 3.2

13:16

million dollars in sales," and I’m like,

13:18

yeah, that was cool, but I’ve got a story now.

13:20

That story will make me 10 times that 3.2 million.

13:24

To be able to tell that story about

13:26

how I’m the highest paid public speaker in the world.

13:27

How I netted a million dollars an hour.

13:31

All those things, I will sell way more product

13:33

from that than I ever did from

13:34

the money that I made at the event.

13:36

I’m looking for this story.

13:38

For me it’s like, this whole thing happened.

13:40

I didn’t win it, but for me the story

13:42

is this whole thing I shared with you guys today,

13:44

this natural versus unnatural.

13:46

And I probably should, we are gonna be building

13:48

a Bootstrap Entrepreneur of the Year award

13:51

and a thing, and it’s gonna be a movement

13:53

and a big thing based on this story.

13:55

The fact that I lost, I’m so grateful

13:57

that I lost because now I have this story

13:59

about, hey, I lost, but I was going

14:01

up against people who are on steroids.

14:05

It’s like bringing a gun to a knife fight.

14:07

Let’s come back and let’s build

14:08

the natural bodybuilding contest for entrepreneurs.

14:11

Now I have a story I can share,

14:12

and a reason and a purpose and a thing

14:14

that’s gonna call to all of my people.

14:16

It’s gonna call out to the bootstrap entrepreneurs.

14:18

People I love serving are gonna here that message

14:21

and be like, “Yes, that’s who I am.”

14:24

They’re gonna hear my voice and they will come to me.

14:27

That’s the magic is, in the experience

14:29

I’m looking for the story.

14:39

Again, I respect the people who

14:40

took our money, who build these companies.

14:42

Some of them are curing cancer.

14:43

Some of them are doing artificial, amazing things.

14:45

I’m grateful for them. - Cool stuff.

14:47

  • But I want to celebrate entrepreneurs

14:48

who didn’t do it that way.

14:50

Entrepreneurs who are bootstraps,

14:52

had to figure this stuff out on their own,

14:53

who had to risk their own money,

14:54

their own energy, their own time,

14:55

having it all on the line, 'cause those

14:57

are the stories that really inspired me.

14:58

If so, we’re calling our shot.

15:00

We’re gonna have the Bootstrap

15:01

Entrepreneur of the Year award.

15:02

  • Call the shot.

15:03

  • It’s gonna be amazing.

15:05

That said, we’re gonna go inside and get warm,

15:07

'cause Dave is freezing over here.

15:08

Amazing trip. - Wear a coat when you land

15:09

in Boise, it’s 26 degrees out.

15:11

  • See you guys next episode.

15:14

(intense music)

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.