Behind The Scenes Of Decade In A Day With Dana Derricks

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this russell brunson
00:01
welcome to marketing seekers podcast so
00:03
excited have you here today I’m gonna
00:04
share with you behind the scenes
00:05
interview with my man that mr. Dana
00:08
Derek’s so the big question is this how
00:11
Iran’s Brewers like us who didn’t cheat
00:14
and take on venture capital for spending
00:16
money from our own pockets how do we
00:19
mark it in a way that lets us get our
00:20
products and our services and the things
00:22
that you believe in out to the world and
00:24
yet still remain profitable everyone
00:39
welcome back to marketing secrets if you
00:41
have not yet subscribed if you are an
00:42
iTunes please subscribe and leave us a
00:45
comment if you were watching this on
00:46
youtube please click on our youtube
00:47
channel subscribe so you keep getting
00:49
amazing videos like this now right now
00:51
what I’m sure with you guys is behind
00:52
the scenes of a video that happened or
00:55
an interview that happened earlier last
00:57
week
00:58
so Dana Derrick’s is in my inner circle
01:00
program he just started year number two
01:02
and when someone joins my inner circle
01:03
or they read up after year I let them be
01:06
part of what we call decade in a day
01:07
deccan day is basically I take a decade
01:09
of my life experiences my business
01:11
experiences and jamming into a day for
01:13
that person and basically I didn’t start
01:16
once a month with my inner circle
01:17
members and and it was really funny
01:20
because this time Dana showed up and
01:22
instead of just asking me a bunch of
01:23
instead of doing a normal like console
01:26
back and forth he just came back and
01:29
said I have a whole list of questions I
01:30
want for you and some were really good
01:33
questions some were off the wall there
01:35
were all sorts of place it was hilarious
01:38
and but there was there was some really
01:40
really powerful strong things that came
01:42
out of the interview and I thought
01:44
between the humor and the gold I thought
01:46
it’d be awesome to share with you so I
01:47
stayed if you’d be willing to let me
01:49
share this with you guys and luckily for
01:51
me and for you and for everybody he said
01:52
yes and so I wanted to take you guys
01:55
upon scenes of a deck and a call with
01:57
Dana Derrick’s and like I said for those
02:03
who don’t know Dana yet you will
02:04
appreciate and love his humor he is a
02:06
goat farmer he’s speaking of fun lacking
02:08
live and
02:09
and some of these questions are amazing
02:10
so with that said we’re going to jump
02:12
over the interview and have some fun
02:13
what’s up Dana what’s up how’s it going
02:19
man good good how are you guys doing
02:21
amazing people
02:24
[Music]
02:28
this better be great yeah yeah no
02:32
pressure right
02:34
we were Betty before we turn alive all
02:36
right cuz you get any goats like in any
02:40
way well if it wasn’t so cold I probably
02:43
could have made that happen that’s
02:46
amazing so obviously I know you really
02:49
want to tell one who you are he doesn’t
02:50
know and then we got some fun yeah we
02:52
can do that
02:53
you’re in for a treat by the way you’re
02:56
gonna like this I’m glad I’m last I
02:58
think whoever set that up kudos to them
03:00
they deserve some trees Mandy hold your
03:10
breath you’ll be fine you ready I’m
03:19
ready
03:20
rock and roll hey what’s up I’m a goat
03:31
farmer I don’t know technology very well
03:32
um so we’ve been live for five minutes
03:36
I’ve blown five minutes of my time if
03:39
you don’t know me my name is Dana I am a
03:42
gold farmer that Russell led into the
03:44
inner circle also I write copy and what
03:50
books a lot of books oh yeah I like
03:52
books for me this week I was like do you
03:55
read both these this week kind of um
04:00
yeah did you get that package yeah that
04:03
was amazing thank you
04:03
oh yeah no for sure here’s the salad
04:06
Yuki now and here’s we gonna have after
04:08
the board the thing is that here we
04:09
change it from bar to board you did big
04:12
enough transformation board is big or
04:14
rip transformation to get shoes ah Bart
04:17
board now so feel free to do that he’ll
04:22
bort Miller I love it yeah you’d know
04:27
the secret about sending stuff in the
04:29
mail is it’s a lot harder to opt out of
04:31
receiving mail in the mail as opposed to
04:35
like email so that’s kind of a trick but
04:37
usually during your presentation you
04:40
should I clip from Seinfeld where
04:41
Kramer’s like I know the make bricks up
04:44
his mailbox and that’s good I like that
04:48
and you can tell when they do opt out
04:50
because your stuff comes back to you
04:52
that’s awesome um okay so I guess I have
04:58
a something prepared I don’t have any
05:00
slides or anything I don’t really
05:02
understand technology that well so I
05:04
have a list of just a bunch of questions
05:06
sweet I’m gonna ask you if that’s okay
05:09
yeah there’s gonna be three sections one
05:14
the first is just business the second is
05:17
life and then the third is whatever
05:20
questions we’re opening up to you guys
05:22
can ask me you can feel free to pick my
05:25
brain all you want and then the audience
05:27
can interject I don’t know where they
05:29
are but if you guys can see anything
05:31
that they’re saying let’s do it all
05:36
right I might I might um if you start
05:41
talking too long because I’ve got this
05:42
spaced out just right I’ll probably just
05:44
cut you off okay okay don’t worry about
05:48
it I’ll control the time all right
05:52
well we’ll start off easy what would you
05:56
estimate to be the ROI on the spend of
05:58
one goat over a 12-month period for
06:04
average humans are for data you’d be
06:07
surprised
06:08
I say average humans for an average
06:11
humans probably not very good maybe go
06:13
you got you can milk goats right yeah
06:16
you can eat those probably eat goats to
06:18
you I wouldn’t advise it see Malcolm you
06:22
share them to get like wool no they’ve
06:26
that they’ve weird for just milk all
06:28
right
06:29
pretty much milk and cheese milk and
06:31
cheese I bet you double ROI
06:33
a thousand bucks forgot you about two
06:35
grand back that’s really close that’s
06:37
real good did John tell you that
06:39
yeah I had no idea cool nice good good
06:42
you’re gonna have goats soon um
06:46
astroturf now but I feel the kid they’ll
06:50
heat it don’t worry okay what would be
06:53
one thing or will be the one thing you
06:56
would suggest anybody starting out in
06:58
business to focus on like the initially
07:05
a verse verse beginning yeah
07:09
probably focusing on developing yourself
07:12
through like serving other people and
07:16
tell you like actually become amazing at
07:17
whatever is marcell in the future mm-hmm
07:20
so other people’s results instead of
07:22
your own yeah love it going like serve
07:25
people get results and then that becomes
07:26
the catalyst for everything else nice um
07:29
will be one thing you’d suggest anybody
07:32
that’s already having success to focus
07:34
on this become a book someday that’s
07:39
like the chapters of the book he’s
07:40
prewriting he’s making me write the book
07:42
for content I can use this time Russell
07:48
people are already having success I
07:51
would say the biggest thing is lot of
07:53
times especially just like craters like
07:54
we have success and we get complacent
07:56
for a while because I think initially
07:58
when we start a lot of times we are
08:00
think about ourselves and then you get
08:01
to the point where it’s like all your
08:02
needs are met and mostly was a
08:04
complacent until they realize that like
08:06
this has nothing to do with them when
08:08
you transition back to like how do I
08:10
serve people more that’s one like the
08:13
next level of success happens that’s for
08:15
me like I would like business for
08:17
yourself is for a long time I should I
08:18
like figure out how to make money then
08:20
my needs were bet and then more so and
08:22
then it’s like know what it was until
08:24
like I really started focusing on like
08:25
the contribution side of it that also
08:27
like then the lights back on fire games
08:29
you know they son asked me yesterday
08:30
like why don’t you self or whatever and
08:33
I’m like I don’t need money this point
08:35
my life like this is about like the
08:36
contribution which is like the exciting
08:39
part like money it’s dumb ask your house
08:41
off you’re like well I don’t know what
08:43
else
08:46
yeah awesome
08:49
love it um what’s your biggest secret to
08:51
building funnels I don’t start building
08:57
funnel if I found another funnel by
08:58
modeling like a concept it’s like I’m
09:00
always very clear like this is where
09:01
we’re going and number two I focus most
09:04
of the effort and energy on the copy or
09:07
the stories like each page of the funnel
09:10
is a sold story that you’re telling your
09:12
crafting to get them to take the next
09:14
action and that’s where we focus I don’t
09:17
any we can do a funnel now as cliff I
09:18
was like no it’s like understanding and
09:21
mastering this story even like the short
09:23
form sort of like I’ve got a headline an
09:24
opt-in box and what’s the story knowing
09:26
there what’s the story for the landing
09:28
page and the upsell page and like they
09:30
taking the perfect webinar structure and
09:32
breaking it out it’s like in over a set
09:36
of pages and orchestrating the whole
09:37
thing together so that’s why spend look
09:39
okay would you also say it’s like then
09:42
connecting the dots to it’s like taking
09:44
them on a journey it’s not because
09:45
people think you just throw them in the
09:46
top and then they end up at the bottom
09:48
but you have to like hold their hand
09:50
throughout yeah oh yeah and it’s like
09:52
and I literally like render the funnel I
09:54
always think about like if my mom was to
09:56
come and buy this thing like let’s say
09:57
she bought the Superman little thing and
09:59
she’s like this is awesome and then she
10:01
buys that and then she looked me like
10:02
what should I get next and I beg okay
10:03
let me explain you why you need the next
10:05
thing and like you’re yeah so and it’s
10:07
not like I get people all kind of ask me
10:09
like their questions are like what price
10:11
boys should my upsell be I’m like that
10:13
has nothing to do with anything like
10:14
price points completely irrelevant it’s
10:16
they just bought this what’s the next
10:18
logical thing that they need or they
10:19
think they need to get the end result
10:22
they’re trying to get like that’s you
10:24
know whatever the price is doesn’t
10:24
matter just like does it logically make
10:26
sense like I have this now need this now
10:27
I need this this is where I’m this is
10:29
where I’m going dude you’d be such a
10:32
good note farmer because it’s like they
10:35
get out there in the neighbor’s yard
10:36
okay so you get over there and you got
10:39
that like bring just enough treats to
10:41
get him back into your yard so then
10:42
another in your yard which is an
10:43
improvement but they’re still not in the
10:45
pen
10:45
then you got to get him over to the gate
10:47
with another set of treats and then you
10:49
got to keep them there long enough to
10:50
get the gate open and then get him back
10:52
into their actual pen it’s the same
10:54
thing as phones right go funnel secrets
10:57
you should tell this that’s actually
10:58
cool
10:59
that’s what you’re doing this name the
11:01
book writer an hour isn’t it maybe
11:04
that’s awesome okay what’s your biggest
11:08
secret to traffic and getting people
11:09
into your phones you know the answer is
11:12
already but our biggest focus is room
11:14
100 at all levels like SEO is dream 100
11:17
PPC’s dream 100 a Facebook Ads our dream
11:20
100 dream 100 is like affiliate so it’s
11:21
like I’m a hyper big believer in like
11:25
we’re not gonna create traffic so it’s
11:26
like who’s already carbureted that
11:27
traffic and then we dream 100 of them
11:29
from every every level every aspect like
11:31
we’re SEO stuff right now and it’s like
11:33
it’s funny cuz Evans like what what how
11:34
do we get backlinks is like dream 100
11:36
like what do you mean I’m like fine
11:37
who’s got the best blogs or the best
11:39
traffic the best PageRank we dream 100
11:40
them and get article and then that gets
11:43
things the dream link we walk back and
11:44
then that solves all problems awesome
11:47
what’s your biggest secret to converting
11:49
traffic once they’re in your file so I
11:53
always say that that the world we live
11:55
in right now there’s like two steps like
11:57
the front end direct response that’s
11:58
like all conversion to get somebody to
12:00
do whatever you need to give it to our
12:01
world and then when they’re in our world
12:03
we I transitioned from out I’ll
12:06
transition away from direct response but
12:08
I layer in branding with direct response
12:10
and now it’s like personality and in
12:14
direct response principles together so
12:16
the front end doesn’t I personally get
12:17
something to opt-in typically a new
12:19
person it’s like hardcore like curiosity
12:22
like make the right hook to get somebody
12:24
in and after they’re in to keep them
12:26
there it’s like I instantly transform
12:28
its brand and personality and things
12:30
like that and the better connection I
12:33
can build people to faster the easier
12:35
conversion is so it’s like always
12:37
putting in all this like time and effort
12:39
into building trust rapport and then the
12:41
conversion step becomes easier and
12:42
easier and easier afterwards just so
12:45
Natalie Hodson did a video yeah last
12:47
night I think so two nights ago I
12:49
watched last night at Facebook live of
12:50
her it was like don’t buy my courses and
12:52
then she told her story about why should
12:54
I do this and how she told her whole
12:55
story about how she like came to this
12:56
business and how much money she had
12:57
spent on ads to sell a book and actually
12:59
they will have woman be and they told
13:00
that story and I told her I watched her
13:02
Mike this is so good I’m like everyone
13:03
ops in make them watch this first
13:05
because they will instantly love you and
13:07
then they’ll buy everything else you
13:08
ever have from that point forward and
13:09
just like so but like that would be
13:11
horrible as a friend and app like nobody
13:13
by off it looks like you can convert him
13:15
in use that attention now to like build
13:18
a brand in a connection and then
13:20
conversion becomes super agent now is
13:21
just taking them on the story of your
13:22
life and how what you’re offering them
13:24
fits in like the story between you and X
13:27
like why you cray then how that story
13:28
hooks back to them love it so with that
13:32
to like part that’s part of the strategy
13:34
of entertaining and putting out just
13:37
letting them into your life and I think
13:39
it’s important for people to know too
13:40
because ultimately like looking at the
13:42
stats that stuff you could argue as a
13:45
waste of time but the end of the day
13:46
it’s not because you’re doing exactly
13:49
what you’re suggesting but like that’s
13:50
the overall strategy on that isn’t it
13:52
percent because then like I could’ve
13:54
been off for nowadays my own audience if
13:56
I tried to drive traffic to Dan
13:57
everybody would never convert rank that
13:59
same off around my audience and will do
14:00
a million dollars in an app you know
14:01
like in a in a webinar because it’s like
14:03
they love me they trust in this point
14:05
they kept connection with me I’m
14:06
creating it they where’s like again coal
14:09
traffic wouldn’t work so it’s like it’s
14:10
that blink when I got started this game
14:12
is hundreds and direct-response
14:14
and there’s like the branding guys feel
14:15
like I was hated now it’s like the
14:17
mushing of those two worlds together is
14:18
like yeah response to get him in and
14:20
then the branding ability connection and
14:22
then like that the handoff is like I
14:23
guess the future marketing it’s those
14:25
two schools of thoughts like merging
14:26
together to super power that’s awesome I
14:29
totally get that as a direct response
14:31
guy um okay so before I ask the next one
14:34
I have to just throw a disclaimer I may
14:36
not have I was not involved in all of
14:39
the question selection okay so just put
14:43
that out there okay so I wanted to clear
14:46
the air and dispel the rumors is the CEO
14:48
of low pay pagers actually running the
14:51
company from prison yes okay pretty
14:58
pretty sure yeah must be CEO of the real
15:06
low key pages got my oppression state
15:08
public on video they’re mine oh yeah I
15:14
didn’t do any background research on
15:16
that one that was a mistake
15:18
what’s your best advice for somebody
15:21
deploying the dream 100 I think is
15:25
understanding like
15:27
years of levels like when I first got
15:28
this game I remember the people that
15:29
were like I was trying to connect to us
15:31
were like Joe vitality mark Joyner all
15:33
these guys who were just like legends
15:35
and I tried so hard to give their
15:37
attention and like know how creative I
15:39
was just kind of fell on deaf ears
15:41
I remember being offended and kind of
15:42
said it first but I was like in like I
15:45
don’t know I was just kind of nobody at
15:46
the time and then so after trying out
15:49
for a while I’m like I have 96 s just
15:51
doesn’t work then I met a bunch of
15:54
people they were kind of at my same
15:55
level or a little above me but just like
15:57
they were approachable it was guys like
15:59
Mike feel same and you know who was back
16:02
then but a bunch of guys like that and
16:04
we’re all kind of same level so I start
16:05
taking with them a dream 100 and we and
16:08
because like they weren’t up here they
16:09
were here we became friends and we also
16:11
like crossed road each other helping
16:12
each other it was cool as in a very
16:14
short period time I think within a year
16:16
year and a half all of our businesses
16:17
came up so these other guys and and at
16:20
that point I started contact these guys
16:21
again and they’re like I see you
16:23
everywhere man like Oh Mike I wouldn’t
16:25
sending you stuff for years and you
16:26
never respond back and now like and then
16:28
they answered calling it their I think
16:30
it’s like yes sends a package to Tony
16:33
Robbins that’s amazing he’s probably not
16:34
gonna do with any of it so it’d be 10
16:36
years to get Tony to find it for up
16:37
something like 10 years of my life and
16:39
he was like Russell’s books awesome you
16:41
should read it right but 10 years it
16:42
took of that so like that’s awesome but
16:44
like what’s better is like look around
16:46
in the market right now and who’s kind
16:47
of at your level and start connecting
16:49
there and it may not be like a billion
16:51
dollar wait overnight but a whole bunch
16:52
of little wins add up and eventually
16:53
you’re best friends with whoever you
16:55
need to be up here at that level so I
16:57
think that’s the biggest biggest thing I
16:59
would I would tell people man I hope the
17:01
the inner circles listening that is a
17:04
great lesson for all of us cuz there you
17:06
go
17:07
right ok how many times were you on the
17:11
verge of completely giving up oh man how
17:15
many days that happened or how many you
17:16
think how many different times you think
17:18
[Music]
17:21
man there were a lot what happened early
17:25
I mean it lasted five couple weeks was
17:28
just like oh I’m gonna figure out a
17:29
peace after our company collapsed right
17:31
layoff like 80 people and I like it was
17:33
it was every day for two years and I
17:36
would have quit if I didn’t have
17:38
tax obligations - IRS that would have
17:40
thrown me in jail if I would have quit
17:41
so I threw good motivators I thank you
17:44
years I hated this business I didn’t I’d
17:46
not like it even a little bit until we
17:48
would probably pay the IRS off and like
17:49
he took that straight off it was like
17:51
now creativity happening in and then it
17:53
became it became fun again but a lot a
17:56
lot of times I still times nowadays even
17:58
it’s it’s funny like or some days your
18:00
psyche why are we doing this and I don’t
18:05
know I don’t know what what causes that
18:07
but I think for me like whenever that
18:12
does happen it’s like it’s like a
18:13
self-esteem i thing about myself more
18:15
and then what’s cool is like I’ll embed
18:17
lists in there like miserable look see
18:19
my phone I’ll see bunch of boxers from
18:21
people and like I said I’m a boxer if
18:23
that’s like someone says something nice
18:24
I mean I start it I have a whole list of
18:26
like start one so it’s like a list of
18:27
those and all these people who are like
18:28
I got one of yours and they’re other
18:30
people it’s just like you hear them like
18:31
the gratitude what you’re doing and like
18:33
thank you for you and it’s just like all
18:35
right that’s why we do this then we’re
18:36
back into the game so it’s less it’s
18:38
less often nowadays for me for sure
18:39
you’re the down times it’s tough and it
18:43
happened a while that’s awesome okay
18:45
cool um he’s definitely not lying folks
18:47
cuz when I was out there I’m writing
18:49
copy for you
18:50
I remember somebody did something stupid
18:51
I don’t know somebody said something or
18:53
whatever and you got like you’re like
18:55
cheese like seriously and then you’re
18:57
like sarcastically I think you said I
18:59
don’t want to be CEO anymore and in or
19:01
whatever you’re like I just want to like
19:02
create stuff and then I’m sitting there
19:04
in the corner I’m thinking like I like
19:05
glance over at Dave I’m thinking bigger
19:07
obviously you I think like my goal is
19:16
never like like 15 years ago I stars are
19:19
like someday I’m gonna be see over the
19:20
accuse company I’m maybe I’m video I’d
19:22
be like no like I just wanted to like
19:23
create like for me it says art right
19:25
like why do I keep creating funnels
19:27
people like you’re coming soon grace
19:28
like I think it’s the art for me I’m an
19:30
artist like this is how I do my art I
19:32
just love it and so it’s like yeah a lot
19:34
N Load would much rather just like hang
19:35
up the CEO hat and go back to the artist
19:37
but you know ya know it’s it’s awesome
19:41
oh yeah looking back what do you wish
19:45
you would have done differently from
19:48
clickfunnels of the whole or business
19:49
and whole urge yeah let’s let’s
19:51
look at business as all I think man the
19:57
first ten years my life I was running
19:58
around trend like be all things all
19:59
people and like three half four years
20:01
ago first time I was like I set my
20:03
flagging they grabbed what I was gonna
20:04
do and as far as like clickfunnels as a
20:06
whole looking back on her now
20:09
I think I would have started a software
20:13
company way faster that’s more harm said
20:14
she write all the business models I’ve
20:16
done that get someone I like the most
20:17
but I would have done different to like
20:18
I think if I was to start over from
20:21
scratch I would have just done
20:22
clickfunnels now wouldn’t that we
20:23
wouldn’t have had backpack and actually
20:24
attic songs I think I would just go to
20:25
me it’s simpler like I look at some
20:27
people have software where it’s it’s
20:29
sticky but it’s simple like it does one
20:31
thing yeah like there’s power in that
20:34
works like your your technique and focus
20:36
and make that one thing better better
20:37
and better as opposed to like like right
20:39
now our biggest problem we’ve had recent
20:41
old just recently it’s like our tech
20:42
teams like focused on this part of here
20:43
and it’s like okay every move over here
20:44
and over here and then it’s an hour
20:47
point hour as we did that last time
20:50
through we take he focused here we hire
20:52
how much people’s like learn it while
20:53
they were in there focusing that we left
20:54
it now they’re focusing on making it
20:55
better
20:56
mistake is three years to get to that
20:58
point so I think I would have made
21:00
simpler software that everyone can focus
21:02
on my one thing one man I guess I think
21:04
dude is that cliff throws I have so many
21:05
messages I gotta sell them out so many I
21:07
would have folks are this simple message
21:09
simple tool simple thing um I love that
21:13
so um do you know what a Juicy Lucy is
21:16
the burger yeah it is so it might be a
21:20
Minnesota thing so Brandon Kaelin um
21:22
flew up for a biking game and then we
21:24
went hung out for a while and they took
21:26
me to this bar in this weird
21:28
neighborhood really sketchy home to get
21:31
a Juicy Lucy so it’s basically a burger
21:32
with like cheese in the middle and it
21:34
was this place called Matt’s bar in st.
21:36
Paul Minnesota it’s world-famous anyway
21:38
we get in there and I’m with Brandon and
21:40
Kaylin we they like we get in line for
21:43
the burger it’s just a nasty-looking
21:44
place it’s really bad but great burger
21:47
world famous and what we noticed was so
21:50
they served us the burger with fries and
21:53
ketchup and then like a napkin and a
21:55
like a crappy little basket and then we
21:57
had water and then I think it was Kalin
22:00
was like hey do you have like ice
22:01
they’re like nope like the whole Obama
22:04
thought ice and I was like
22:05
um someone someone else asks for
22:08
something but then I asked do you guys
22:09
have a fork nope they have juicy Lucy’s
22:13
and french fries and I do that better
22:15
than every other person and that’s why
22:17
even despite all their shortcomings
22:19
they’re the best
22:20
yeah so yeah it’s a good lesson I think
22:23
for everybody um yeah
22:25
alright lightening the mood a bit did
22:27
you know that James pre Friel is
22:30
actually a nice guy deep down he’s
22:35
actually a nice guy yes I think it’s
22:40
possible but definitely I see there
22:42
where is it yes the day off do you leave
22:45
for the day computers here will make fun
22:49
of me off the horse he’s probably
22:50
skipped out early okay what are you glad
22:54
you did and one change business-wise
22:57
biggest thing I’m glad I did and this
23:00
took me 12 years before I did it was
23:03
actually bringing in partners I was
23:06
first 12 years I was like no I’m Russell
23:08
I’m the guy who started this business
23:09
blah blah blah and like so because of
23:12
that like you can hire people but that’s
23:15
it and then click throw this game around
23:17
todd todd and i said that we brace for
23:19
the whole thing click for us and he’s
23:20
like hey I’m gonna do this if we can be
23:21
partners instead of instead of I can
23:23
employ and I was just like I’m like the
23:26
prideful Russell’s like no I’m not like
23:28
but then I was like we’ve visited the
23:30
end of a whole business crashing so I’ve
23:31
been humbled a lot and I was like you
23:33
know what
23:33
alright let’s do it and like transformed
23:36
everything so grateful for for that and
23:38
I think if I was ever started company
23:41
again like my first step before
23:42
everything would be assembly my Avengers
23:45
team or my Justice League team where
23:47
every want to call it before I got
23:48
started like any the best the world at
23:49
least five spy I got if I here’s the the
23:52
five or six people are things we need
23:54
and I’m gonna spend the first year just
23:56
recruiting those people get him in place
23:57
and then create the thing instead of
24:01
like you starting entrepreneur and then
24:02
hiring employee one employee to the
24:04
employee you know it’s like man so much
24:06
faster is to go the other way around
24:08
awesome what’s the craziest thing you’ve
24:12
ever sent in the mail I don’t have my
24:17
meeting my friends story to this the
24:18
craziest ever
24:19
oh yeah I think I know it but oh I tell
24:22
you sorry hey so my friend he pooped in
24:25
a box and he mailed it and apparently a
24:29
federal offense to mail poop and so he
24:32
did it a college and the college mail
24:34
room got it and smelt it and he actually
24:37
got expelled from Brigham Young
24:38
University but never went the the mail
24:41
but there’s the federal offense to mail
24:42
poop so Wow so I got intercepted before
24:45
it departed from BYU campus Wow okay so
24:52
I don’t recommend that right I know
24:54
we’re Savin elbow not mailed those like
24:56
pizzas I call like pizza does a lot of
24:58
times we called a pizza delivery place
24:59
where the guys at and might deliver I
25:01
can pizzas at once so by that yeah just
25:04
to get people’s attention yeah love it
25:07
what’s something that having a team
25:11
relieves you from
25:17
it lets me by great I’ll click funnels
25:21
people always ask Mike how do you keep
25:22
up with the software Mike I don’t I
25:24
don’t I use it and I complain and that’s
25:26
all I do and then like that team does
25:29
everything and so like I don’t worry
25:31
about that and then like I only focus on
25:33
like the part I like which is the
25:34
marketing and like that’s all I have to
25:36
do I guess I just stay within my like
25:38
unique ability you know after like blend
25:40
all the other things and I think that’s
25:42
the key of like fact James P frill he
25:44
was here you quote some famous old guys
25:46
that’s something that was really cool
25:47
but like the division of labor something
25:50
some there’s the quote he can find a
25:52
force but like basically letting maybe
25:55
my unique ability and having every other
25:56
person do with the unique ability as
25:58
opposed to other things like man you and
26:00
like when she started coaching with us
26:01
was really cool is um she just focused
26:04
on the coaching of it right and then
26:05
first I was like okay and then do this
26:06
and this and this and she’s strong like
26:08
the administration wasn’t very good
26:10
Mellie’s amazing ministration I think
26:11
how about Melanie hope
26:12
Mandy like and like now it just runs
26:14
awesome so it’s like and Matt and melons
26:16
like the most amazing persons like that
26:18
in the world like so it’s like yes
26:19
everybody like be good and unique
26:20
ability or I used to try to like bring
26:22
someone in a role and try to give them
26:24
like 30 things to do because I thought
26:25
they should all be able to do 30 things
26:27
well they did one thing you could build
26:29
the everything else just suck and I
26:30
think I think three I did a podcast on
26:32
us a little while
26:33
I think the reasons cuz as entrepreneurs
26:34
we started the business initially and
26:35
made to do all thirty things and we suck
26:37
in most of them but because like we just
26:38
have so much brute force like you have
26:40
success and then we hire people expect
26:42
them to do thirty things like we did and
26:43
that’s like the wrong we look at it’s
26:45
like you bring someone in to do one
26:46
thing and be the best at that and take
26:48
that piece away from you and they do a
26:49
million times better and then you can
26:50
keep doing that that’s the team gives me
26:53
the ability now just focus on my unique
26:54
ability and nothing else love it okay I
26:58
reserved 30-second time slot for you to
27:01
give a shameless plug to something you’d
27:04
like to sell starting now
27:08
hey everybody welcome to the pitch
27:11
section I kind of want to do I don’t
27:24
even know oh I know what we do okay so
27:28
you see this book that’s pretty cool
27:30
this book about herself but we just
27:31
wrote a book on network marketing
27:32
secrets for MLM errs and it’s like
27:35
exactly this thing it’s got cartoons
27:36
like this in it it’s awesome so um
27:38
that’s gonna go live in like a week and
27:41
a half see I should go by that even if
27:43
you’re not in network marketing just to
27:44
support me in to funnel Hackney awesome
27:46
love it um how do they get it where do
27:48
they is there even a URL yet there will
27:50
be a network marketing secrets com go
27:53
there okay dude that was actually really
27:55
good off the cusp like that well done I
27:57
should have given you a heads up okay
28:00
now I have reserved myself 30 seconds
28:02
for a shameless plug okay and mine’s
28:06
more rehearsed and go so um all the time
28:09
I get people ask me literally all the
28:11
time Dana how do you sell a book for two
28:13
thousand dollars and everybody else
28:14
doesn’t for 20 bucks how do you charge
28:16
twenty grand for something that other
28:17
people charge 500 for how do you make so
28:19
much money as a goat farmer with only
28:21
four goats in your herd right and I’m
28:23
just like dude it’s simple it’s the
28:26
dream 100 so if you haven’t had a chance
28:29
if you have if you don’t know what the
28:31
dream heart is go get Chet Holmes
28:33
ultimate sales machine book if you do
28:35
and you’re ready to just go hog-wild in
28:37
it and explode your business then don’t
28:39
get the demon hunter book and tada
28:44
100 bucks ain’t it Jimmy on your book
28:48
okay
28:50
what’s the price on is it still um it’s
28:53
2 grand
28:55
well and unless you find the secret link
28:57
where you can get it free plus shipping
28:59
but dream 100 book forward slash free
29:06
don’t share it boy what’s the biggest
29:12
domino you tip over every day for me now
29:19
it’s making sure that my team all has
29:23
what they need to get done what they’re
29:25
doing
29:26
I guess I’ve look into my role now it’s
29:27
less than me doing things and more of me
29:29
coaching people who are doing things was
29:31
making sure that like everyone has
29:32
ability to run in the morning so that
29:35
they’re not waiting on direction or here
29:37
I mean and we have a lot of East Coast
29:38
people so like for go to bed at night I
29:40
try to make sure that like East Coast
29:41
people have what they ask so they wake
29:42
up to hours of variety that they can
29:43
like start running that’s the biggest
29:46
awesome that’s great
29:48
I heard the internet speed in Boise is
29:50
capped at one point five megabits per
29:52
second is that really true if so how can
29:55
such a successful tech company be
29:56
headquartered there that you Melanie do
30:00
you know no idea we do get angry though
30:05
often at it so is that really true
30:07
I have no idea I’m in a much more rural
30:10
area so I just yeah I doubt it
30:14
I just published my fifth
30:15
earth-shattering book for entrepreneurs
30:17
and sellers should I keep writing more
30:19
and put them on the shelf for a while to
30:21
collect us and do nothing at all with
30:23
the hundreds of an hours invested in
30:24
them or start promoting in solo
30:30
that’s a jab at myself because you
30:32
called me out in the last mastermind
30:34
that no I think what’s funny though is I
30:38
lost masterminds writing my big epiphany
30:39
to of like focusing on the value adder
30:42
and then all our creativity should be
30:43
folks on the front end the value outer
30:45
bring people in like I spent almost
30:46
every day since then trying to get the
30:48
rest of my value out in place I’ve
30:49
killed two businesses then both made in
30:50
over a million dollars a year because
30:53
they didn’t fit the value ladder and and
30:54
like so I took that to heart I know
30:56
hopefully
30:57
as well I think that’s it like you can
30:59
keep creating stuff but it’s like as
31:01
long as there’s the back and the support
31:03
it love it um the only other time I went
31:08
to Orlando Florida my fiancee ended up
31:10
coming home pregnant shall we put out a
31:12
PSA to run couples traveling there for
31:15
final hacking live that there’s
31:16
something in the air down there first
31:27
time I got pregnant that we got married
31:28
I’m blabbering I got people lobbying for
31:31
right now yeah it’s gonna become a
31:33
hashtag yeah okay I’m just gonna skip to
31:39
the good ones I read about a story about
31:41
a farmer who was visiting your house
31:43
that tripped into your pool in the pitch
31:46
black and fell flat out on your pool
31:48
cover and nearly ripped it apart and
31:50
scared all of your children in the
31:51
process is that true it is so true I
31:54
wish the camera would’ve been rolling
31:56
for that was amazing we have a pool
31:57
cover that’s like the same color as the
31:59
cement around it it was dark outside so
32:01
Danny goes and walks right to the pool
32:03
covers like my kids like okay finishing
32:12
up here we’ll use some your domain name
32:15
dream 100 secrets.com please hold that
32:21
one yeah you’re not using it though I
32:23
could use it definitely definitely
32:29
um okay well I’m exhausted all the good
32:35
ones so unless there’s any good ones in
32:37
the chat no good questions
32:47
that’s right unless you have anything
32:49
for me I mean let me think when it when
32:55
are you launching the super funnel
32:57
actually so I tell you what we called it
32:58
inside our office now for us well this
33:03
is gonna be good
33:06
there this is called project mother
33:10
funnel this is this is our mother funnel
33:15
that sends people always throw a value
33:17
ladder in the shortest period time
33:18
possible in the most exciting way
33:20
possible
33:21
aka project mother funnels my question
33:23
for you with your new value ladder and
33:25
multiple front ends when is your project
33:27
mother photo all going live I don’t
33:30
gamble we got to cover up that wall I
33:33
know I wish I could show you through
33:36
that wall it’s still there um I’m gonna
33:39
say ASAP how’s that I love it
33:43
I’m getting this done by my birthday
33:44
March hates my birthday present to
33:45
myself do you’re done by March 8th I’ll
33:48
do it and once it was the who what’s the
33:50
bet then who has to do what yep he wants
34:12
another that’s I actually do they want
34:17
to beach weddings feet on the beach we
34:18
can do it will you bring the beach to us
34:21
I have sander sand and Boise we could
34:24
bring it in the room it’d be pain how
34:31
about you have to bring a goat to the OP
34:33
to your office for a day if you don’t
34:36
hit yours okay and I have to sleep with
34:42
my goats for a night there we go I have
34:49
to don’t knock it till you try you guys
34:55
jeez you get the whole thing live by my
35:06
birthday I’m a baby willing to sell you
35:08
drew 100 stickers calm if not I’m
35:10
watching a competitor product I’m gonna
35:12
take you out oh jeez there’s gonna be a
35:16
nasty smear campaign
35:18
[Laughter]
35:20
okay deal I take the deal what happens
35:27
if you don’t get it by marching gopher
35:32
damn and on that okay happy actually a
35:35
good episode but Trish eh yeah yeah
35:49
would you like to see behind the scenes
35:51
of what we’re actually doing each day to
35:52
grow our company
35:53
if so then go subscribe to our free
35:55
behind the scenes reality TV show at WWF
35:59
rental hacker TV

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