Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:01
- [Russell] Hey that’s me, Russell.
00:03
I was a regular kid from Utah.
00:05
I was pretty terrible in school, I was an aspiring wrestler
00:08
and overall I was fairly ADHD.
00:11
At the age of six I got my very first job
00:13
working for my parents weeding the garden
00:15
and picking vegetables, now the job was good,
00:18
I had a steady paycheck, I got health insurance
00:20
but then I thought I hate eating beats.
00:23
What if I just sold these instead?
00:26
Now by age 15, I became completely obsessed with
00:28
creating and selling stuff such as potato guns
00:32
- Credit boredom-- - That was awesome.
00:33
- [Reporter] For Russell Brunson’s success.
00:36
He and a friend thought it would be fun to go online
00:38
and find out how to make a potato gun.
00:40
It wasn’t long that he discovered over
00:42
18,000 people were doing the same thing.
00:45
- There’s a potato gun forum
00:46
that has 6500 registered members on there.
00:49
- [Reporter] So Russell said to himself–
00:50
- I bet I could make a product and probably
00:52
sell it to all those people that are looking for it.
00:54
There comes a time in your life when you realize
00:55
potato guns don’t really have a global market,
00:57
so I thought what if I created something even better
01:00
and also what if I was wearing a better shirt?
01:03
Well it didn’t come quick, after years of
01:05
selling products and courses and events,
01:07
I finally found a better way of running any business.
01:10
See everyone and their grandma had a website
01:11
but very few actually made a different in their
01:13
business at all, there were too many options and pretty
01:15
images but zero personality and no sales strategy.
01:19
So I asked some people who were way smarter than me
01:21
to partner up on an idea and we went to war with websites.
01:25
We wanted to do things differently,
01:27
no VC’s or round tables telling us what to do.
01:30
Instead of creating a software,
01:32
we wanted to create a movement.
01:34
Instead of focusing on profits,
01:35
we wanted to focus on impact and on legacy,
01:37
on being an example that it’s okay to be different.
01:41
(dramatic ensemble music)
01:46
So to do that, we had to be bold, loud
01:48
and disruptive and we were.
01:54
So what happened in 2018?
01:55
Well first of all, growth.
01:57
ClickFunnels had over 70,000 active monthly users
02:00
and those users built over four million funnels
02:02
and processed $2.4 billion in sales.
02:05
That’s billion with a B, now numbers are impressive
02:08
but we realized the true importance of what we do
02:10
at annual Funnel Hacking live event,
02:12
which grew from 600 people to over 3500 people and we had
02:16
Tony Robbins speak again this year because he’s the man.
02:19
We ordered another 168 Two Comma Club winners,
02:22
which makes over 400 total.
02:23
plus this year we had over 17 people
02:25
who made more than $10 million inside of a funnel.
02:27
So because of that we created a new award
02:29
called Two Comma Club X, it comes with
02:31
a bigger plaque and a Funnel Hacker diamond ring.
02:33
This is two ounces of white gold, four carets of diamonds
02:38
and a yellow gold ClickFunnels logo in the middle.
02:40
On top of that we purchased a dream car for 16 of our
02:43
affiliates and check this out, one of our affiliates made
02:45
over $1 million in commission just by promoting ClickFunnel.
02:48
It’s insane, isn’t that amazing?
02:51
Now affiliates are just an extension of our team
02:53
which continues to grow by the way.
02:54
This year we hired over 48 more full time employees.
02:57
It keeps growing here, so like we need another office.
02:59
So we’re actually buying the land
03:00
behind the office to build a super office.
03:02
Take you guys to the new office that we just moved into.
03:04
We opened an office in Atlanta,
03:06
one in Grand Rapids, Michigan plus created
03:07
a full blown production studio up in Toronto.
03:10
Not to mention the fact that we went from just six
03:12
to over 15 full time developers working remotely all
03:15
around the world and by the way, we’re still hiring.
03:18
This was also our first year of taking
03:20
social media seriously, we created Season Two of
03:22
Funnel Hacker TV which got over 1.5 million views.
03:25
we also grew Funnel Fridays, the marketing secrets podcast
03:28
and had a chance to interview tons of cool people
03:29
like Tony Robbins, Kai Lopez, Billy Jean
03:32
and a whole bunch more which motivated us to do
03:33
lots of crazy stuff like kayaking in a storm.
03:36
If you haven’t yet, click the button to Subscribe.
03:39
I’ve always had the goal of building my dream house which
03:41
was a mix of being super fun and being super productive
03:44
and this year I had a chance to actually see that through.
03:46
Nine trampolines, a volleyball and basketball court,
03:49
a soccer and a football field, a float tank, a cryo-sauna,
03:52
a workout room, a wrestling room, a tennis court.
03:54
Basically there will never be a birthday party
03:56
at any other kid’s house besides ours.
03:58
So in February we got invited to speak
04:00
at Grant Cardone’s live event with over–
04:01
9,000 people here.
04:03
And we had a goal, with a ton of planning,
04:06
rule breaking and risk and a little
04:08
bit of choreography, we sold over–
04:09
- $3.2-- - Million dollars.
04:12
- He is now the highest paid speaker on the planet.
04:15
- He had basically broken a world record.
04:18
- So it kinda created a lot of buzz.
04:20
Because of that we created a course teaching people
04:22
how to sell from stage, everyone at the office got
04:24
a Two Comma Club Award and they were pretty excited.
04:28
On top of hosting our own events, we had a chance to go
04:29
attend a bunch of events as well, in fact our favorite one
04:32
was we went to San Francisco to the Dreamforce event
04:34
and at that event I had a chance hear Marc Benioff
04:36
speak to over 170,000 business owners.
04:39
While we were there at Silicone Valley, we had a chance
04:41
to see tons of tech companies that helped me see the vision
04:43
for what ClickFunnels is gonna become in the future.
04:47
Now the next part of the story got a little bit ridiculous.
04:50
We jumped in a plane and flew to Chicago to meet
04:52
Grant Cardone but unfortunately Grant got the dates wrong,
04:54
so I called my friend Brian, we took his private jet.
04:57
He came and picked us up and then flew us to Miami
04:59
and then met Grant Cardone who then flew us back to
05:01
Chicago and in the air we tricked Grant into building
05:04
his very first Funnel for 10X Growth Con which by the way
05:07
this year is gonna have over 35,000 entrepreneurs
05:10
in the audience and guess who’s gonna be speaking?
05:12
Steve Harvey and me.
05:14
Recently we went to Provo, Utah with Andrew Warner
05:16
from Mixergy to tell the ClickFunnel start up story.
05:19
We also invited JP Sears to come and completely roast me.
05:22
After that we made a video with JP Sears
05:23
where he revealed he’s actually bald.
05:25
We also made a video with Brandon Carter.
05:28
basically this year we’ve been doing tons of experimenting
05:29
with new school and influencer style marketing to grow
05:32
our brand but for all my OGs out there don’t worry,
05:35
we’re sticking to the classics, in fact this year
05:37
we did an old school PBS style telethon to
05:40
actually sell tickets to Funnel Hacking Live.
05:42
- Who wants the suit? - I want the suit.
05:44
- On top of all the other awesome marketing stuff,
05:45
we’re also consistently upgrading
05:47
ClickFunnels to better serve you.
05:48
In fact recently, we created a new plugin
05:50
where you put the thing into the funnel and it increases
05:54
how much money you make and how you get more emails.
05:57
- Hey Russell, I got this. - Oh, thank you.
05:59
- Over the years we’ve got a ton of great feedback
06:01
from you guys which is why we’ve worked hard this year
06:03
to delivery over 290 updates and a few amazing features
06:07
like the ability to use Facebook Messenger to
06:08
notify your customers, desktop notifications
06:11
and an integrated email service provider platform.
06:14
We know how it feels when technical hurdles can get in
06:16
your way, we also know how it feels when things go smooth
06:19
and you look like a rockstar, it’s your needs, your requests
06:23
that push us to make ClickFunnels better every single day.
06:25
We listen, we deploy and we strive to give you the tools
06:29
you need to go out and chance the world in your own way.
06:31
- Our Funnel Hacker families run extremely well
06:34
but we’re also doing a lot of good.
06:35
The ClickFunnels mission is to liberate
06:36
and educate the world and because of that,
06:38
this year we partnered with two amazing charities.
06:40
The first being Village Impact, we gave them a check
06:42
for $133,000 and me and a few Funnel Hackers
06:45
actually flew to Kenya to open up our third school.
06:47
We told our community all about all of you
06:50
and our community wanted to help.
06:52
On top of that, we also funded a feature
06:53
film for Operation Underground Railroad
06:55
to aid the fight against modern day slavery.
06:57
In less than 48 hours we were able to raise
06:59
over $1 million for them at FunnelHacking Live.
07:01
- Thank you, this couldn’t
07:03
have happened without ClickFunnels.
07:04
- Funnel Hackers are changing the world
07:06
and the best part about all of this is the fact
07:08
we can spend more time with our families.
07:09
For example this year, I launched a new coaching program.
07:12
I coached my kids wrestling team.
07:14
It doesn’t make me emotional at all.
07:16
I was able to take my wife to her
07:17
dream concert, a Kelly Clarkson concert.
07:19
Which by the way, congratulations on winning American Idol.
07:21
I had the chance to spend tons of quality time with my
07:23
parents trying to explain to them exactly what I do.
07:25
They still don’t get it but the good news is
07:27
they finally stopped telling me to get a real job
07:29
and lastly, I was able to take my family to McCall, Idaho
07:32
to completely disconnect, in fact this
07:33
is the first year I’ve ever disconnected
07:34
from phones and funnels and everything.
07:36
In fact because I felt so good to be completely
07:38
disconnected, I’m officially announcing my retirement.
07:41
Just kidding, I’m not retiring,
07:43
I gotta go to work, where’s Todd at?
07:45
This year had so many other amazing moments
07:47
that I’m never gonna forget, so get ready for rapid fire.
07:50
Sold an additional 24,000 copies of Expert Secrets
07:53
plus 23,000 copies of Dotcom Secrets and lit one
07:56
of them on fire and shot it with a potato gun.
07:58
Won the Entrepreneur of the Year Award, got to wear a suit.
08:00
We shot our second infomercial with the Harmon
08:01
Brothers and awkwardly got to act in that one.
08:03
Placed in the Inc 500 list of the fastest growing companies.
08:05
Spoke at a Tony Robbins event.
08:07
Raced super cars around Miami.
08:08
Didn’t know how to work the door.
08:10
- How to drive these things? - Where’s the park?
08:13
And I got to fly a plane, rented out an office
08:15
space in the walls for the Two Commas Clubs Awards,
08:17
went on safari and made out with a giraffe,
08:19
flew a helicopter over Las Vegas and also Wyoming,
08:22
Saw Metallica live, twice.
08:23
This year we officially launched 3Days.com, the One
08:26
Funnel Away Challenge, 10X Secrets and the Mother Funnel.
08:29
Which leads us to here, it’s the new year and we got
08:31
350 Funnel Hackers cruising through the Caribbean.
08:33
- [All] Yeah!
08:41
- So that’s all cool but this year means nothing
08:44
without the lessons we’ve learned, so for me
08:46
there’s really been three major breakthroughs.
08:49
Number one, the importance of goal setting.
08:52
Strive for the impossible, the unheard of,
08:54
the absurd dreams you’ve always had.
08:56
Even if you don’t always hit it,
08:58
it’s way more fun than being realistic.
09:00
Number two, the greatest motivation in business
09:03
will not come from how much money you make,
09:05
the stuff you own or the vacations you take.
09:08
It comes from seeing the results of
09:10
the people you’re trying to help.
09:11
When you focus of their results,
09:13
you’ll get all the motivation you need.
09:16
Number three, in business there isn’t any glory
09:19
without having amazing people to share it with.
09:21
Share the ideas, the struggles, the late nights
09:24
and the energy drinks, sharing the ambition
09:27
and when you do that, you find it becomes
09:28
even bigger than you ever could have imagined.
09:31
As a small town kid from Utah, I can’t even begin to
09:33
explain how grateful I am for everything that’s happened,
09:36
the good and the bad.
09:37
This year has pushed me and those around me to
09:39
the highest degree and these highlights and experiences
09:42
have just been the byproduct of the greatest reward of all
09:45
which is seeing you guys, the Funnel Hackers,
09:47
the misfits, the crazy ones, the ones who see things
09:50
differently, the ones who embraced our differences
09:53
and went out to make a real difference in the world,
09:56
building life by design instead of by default
09:59
and encouraging others to do the same.
10:02
Together we’re serving the world at large
10:04
and in 2018, we’re just getting started.
10:07
♪ I will rise up ♪
10:11
♪ I will not fall ♪
10:14
♪ I will stand up ♪
10:16
- You know I love you and you know just how proud
10:18
I am of you and you know we’re gonna do this,
10:19
everyone else here also believes in us.
10:23
- Will you marry me?
10:27
- No.
10:32
♪ Go all the way ♪
10:35
♪ This will be the day ♪
10:38
- Somebody’s just qualified for the Two Comma Club.
10:42
♪ This will be the day ♪
10:49
♪ This will be the day ♪
10:56
♪ This will be the day ♪
10:58
- [Russell] 50,000 units!
11:04
♪ I will rise up ♪
11:07
♪ I will not fall ♪
11:10
♪ I will stand up ♪
11:14
♪ I will not fall ♪
11:17
♪ I will stay strong ♪
11:21
♪ Never giving up faith ♪
11:24
♪ I will go on ♪
11:28
♪ Go all the way ♪
11:31
♪ This will be the day ♪
11:38
♪ This will be the day ♪
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