Bold, Loud, and Disruptive! ClickFunnels 2018 Year in Review | FHTV Ep 116

Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01

  • [Russell] Hey that’s me, Russell.

00:03

I was a regular kid from Utah.

00:05

I was pretty terrible in school, I was an aspiring wrestler

00:08

and overall I was fairly ADHD.

00:11

At the age of six I got my very first job

00:13

working for my parents weeding the garden

00:15

and picking vegetables, now the job was good,

00:18

I had a steady paycheck, I got health insurance

00:20

but then I thought I hate eating beats.

00:23

What if I just sold these instead?

00:26

Now by age 15, I became completely obsessed with

00:28

creating and selling stuff such as potato guns

00:32

  • Credit boredom-- - That was awesome.

00:33

  • [Reporter] For Russell Brunson’s success.

00:36

He and a friend thought it would be fun to go online

00:38

and find out how to make a potato gun.

00:40

It wasn’t long that he discovered over

00:42

18,000 people were doing the same thing.

00:45

  • There’s a potato gun forum

00:46

that has 6500 registered members on there.

00:49

  • [Reporter] So Russell said to himself–

00:50

  • I bet I could make a product and probably

00:52

sell it to all those people that are looking for it.

00:54

There comes a time in your life when you realize

00:55

potato guns don’t really have a global market,

00:57

so I thought what if I created something even better

01:00

and also what if I was wearing a better shirt?

01:03

Well it didn’t come quick, after years of

01:05

selling products and courses and events,

01:07

I finally found a better way of running any business.

01:10

See everyone and their grandma had a website

01:11

but very few actually made a different in their

01:13

business at all, there were too many options and pretty

01:15

images but zero personality and no sales strategy.

01:19

So I asked some people who were way smarter than me

01:21

to partner up on an idea and we went to war with websites.

01:25

We wanted to do things differently,

01:27

no VC’s or round tables telling us what to do.

01:30

Instead of creating a software,

01:32

we wanted to create a movement.

01:34

Instead of focusing on profits,

01:35

we wanted to focus on impact and on legacy,

01:37

on being an example that it’s okay to be different.

01:41

(dramatic ensemble music)

01:46

So to do that, we had to be bold, loud

01:48

and disruptive and we were.

01:54

So what happened in 2018?

01:55

Well first of all, growth.

01:57

ClickFunnels had over 70,000 active monthly users

02:00

and those users built over four million funnels

02:02

and processed $2.4 billion in sales.

02:05

That’s billion with a B, now numbers are impressive

02:08

but we realized the true importance of what we do

02:10

at annual Funnel Hacking live event,

02:12

which grew from 600 people to over 3500 people and we had

02:16

Tony Robbins speak again this year because he’s the man.

02:19

We ordered another 168 Two Comma Club winners,

02:22

which makes over 400 total.

02:23

plus this year we had over 17 people

02:25

who made more than $10 million inside of a funnel.

02:27

So because of that we created a new award

02:29

called Two Comma Club X, it comes with

02:31

a bigger plaque and a Funnel Hacker diamond ring.

02:33

This is two ounces of white gold, four carets of diamonds

02:38

and a yellow gold ClickFunnels logo in the middle.

02:40

On top of that we purchased a dream car for 16 of our

02:43

affiliates and check this out, one of our affiliates made

02:45

over $1 million in commission just by promoting ClickFunnel.

02:48

It’s insane, isn’t that amazing?

02:51

Now affiliates are just an extension of our team

02:53

which continues to grow by the way.

02:54

This year we hired over 48 more full time employees.

02:57

It keeps growing here, so like we need another office.

02:59

So we’re actually buying the land

03:00

behind the office to build a super office.

03:02

Take you guys to the new office that we just moved into.

03:04

We opened an office in Atlanta,

03:06

one in Grand Rapids, Michigan plus created

03:07

a full blown production studio up in Toronto.

03:10

Not to mention the fact that we went from just six

03:12

to over 15 full time developers working remotely all

03:15

around the world and by the way, we’re still hiring.

03:18

This was also our first year of taking

03:20

social media seriously, we created Season Two of

03:22

Funnel Hacker TV which got over 1.5 million views.

03:25

we also grew Funnel Fridays, the marketing secrets podcast

03:28

and had a chance to interview tons of cool people

03:29

like Tony Robbins, Kai Lopez, Billy Jean

03:32

and a whole bunch more which motivated us to do

03:33

lots of crazy stuff like kayaking in a storm.

03:36

If you haven’t yet, click the button to Subscribe.

03:39

I’ve always had the goal of building my dream house which

03:41

was a mix of being super fun and being super productive

03:44

and this year I had a chance to actually see that through.

03:46

Nine trampolines, a volleyball and basketball court,

03:49

a soccer and a football field, a float tank, a cryo-sauna,

03:52

a workout room, a wrestling room, a tennis court.

03:54

Basically there will never be a birthday party

03:56

at any other kid’s house besides ours.

03:58

So in February we got invited to speak

04:00

at Grant Cardone’s live event with over–

04:01

9,000 people here.

04:03

And we had a goal, with a ton of planning,

04:06

rule breaking and risk and a little

04:08

bit of choreography, we sold over–

04:09

  • $3.2-- - Million dollars.

04:12

  • He is now the highest paid speaker on the planet.

04:15

  • He had basically broken a world record.

04:18

  • So it kinda created a lot of buzz.

04:20

Because of that we created a course teaching people

04:22

how to sell from stage, everyone at the office got

04:24

a Two Comma Club Award and they were pretty excited.

04:28

On top of hosting our own events, we had a chance to go

04:29

attend a bunch of events as well, in fact our favorite one

04:32

was we went to San Francisco to the Dreamforce event

04:34

and at that event I had a chance hear Marc Benioff

04:36

speak to over 170,000 business owners.

04:39

While we were there at Silicone Valley, we had a chance

04:41

to see tons of tech companies that helped me see the vision

04:43

for what ClickFunnels is gonna become in the future.

04:47

Now the next part of the story got a little bit ridiculous.

04:50

We jumped in a plane and flew to Chicago to meet

04:52

Grant Cardone but unfortunately Grant got the dates wrong,

04:54

so I called my friend Brian, we took his private jet.

04:57

He came and picked us up and then flew us to Miami

04:59

and then met Grant Cardone who then flew us back to

05:01

Chicago and in the air we tricked Grant into building

05:04

his very first Funnel for 10X Growth Con which by the way

05:07

this year is gonna have over 35,000 entrepreneurs

05:10

in the audience and guess who’s gonna be speaking?

05:12

Steve Harvey and me.

05:14

Recently we went to Provo, Utah with Andrew Warner

05:16

from Mixergy to tell the ClickFunnel start up story.

05:19

We also invited JP Sears to come and completely roast me.

05:22

After that we made a video with JP Sears

05:23

where he revealed he’s actually bald.

05:25

We also made a video with Brandon Carter.

05:28

basically this year we’ve been doing tons of experimenting

05:29

with new school and influencer style marketing to grow

05:32

our brand but for all my OGs out there don’t worry,

05:35

we’re sticking to the classics, in fact this year

05:37

we did an old school PBS style telethon to

05:40

actually sell tickets to Funnel Hacking Live.

05:42

  • Who wants the suit? - I want the suit.

05:44

  • On top of all the other awesome marketing stuff,

05:45

we’re also consistently upgrading

05:47

ClickFunnels to better serve you.

05:48

In fact recently, we created a new plugin

05:50

where you put the thing into the funnel and it increases

05:54

how much money you make and how you get more emails.

05:57

  • Hey Russell, I got this. - Oh, thank you.

05:59

  • Over the years we’ve got a ton of great feedback

06:01

from you guys which is why we’ve worked hard this year

06:03

to delivery over 290 updates and a few amazing features

06:07

like the ability to use Facebook Messenger to

06:08

notify your customers, desktop notifications

06:11

and an integrated email service provider platform.

06:14

We know how it feels when technical hurdles can get in

06:16

your way, we also know how it feels when things go smooth

06:19

and you look like a rockstar, it’s your needs, your requests

06:23

that push us to make ClickFunnels better every single day.

06:25

We listen, we deploy and we strive to give you the tools

06:29

you need to go out and chance the world in your own way.

06:31

  • Our Funnel Hacker families run extremely well

06:34

but we’re also doing a lot of good.

06:35

The ClickFunnels mission is to liberate

06:36

and educate the world and because of that,

06:38

this year we partnered with two amazing charities.

06:40

The first being Village Impact, we gave them a check

06:42

for $133,000 and me and a few Funnel Hackers

06:45

actually flew to Kenya to open up our third school.

06:47

We told our community all about all of you

06:50

and our community wanted to help.

06:52

On top of that, we also funded a feature

06:53

film for Operation Underground Railroad

06:55

to aid the fight against modern day slavery.

06:57

In less than 48 hours we were able to raise

06:59

over $1 million for them at FunnelHacking Live.

07:01

  • Thank you, this couldn’t

07:03

have happened without ClickFunnels.

07:04

  • Funnel Hackers are changing the world

07:06

and the best part about all of this is the fact

07:08

we can spend more time with our families.

07:09

For example this year, I launched a new coaching program.

07:12

I coached my kids wrestling team.

07:14

It doesn’t make me emotional at all.

07:16

I was able to take my wife to her

07:17

dream concert, a Kelly Clarkson concert.

07:19

Which by the way, congratulations on winning American Idol.

07:21

I had the chance to spend tons of quality time with my

07:23

parents trying to explain to them exactly what I do.

07:25

They still don’t get it but the good news is

07:27

they finally stopped telling me to get a real job

07:29

and lastly, I was able to take my family to McCall, Idaho

07:32

to completely disconnect, in fact this

07:33

is the first year I’ve ever disconnected

07:34

from phones and funnels and everything.

07:36

In fact because I felt so good to be completely

07:38

disconnected, I’m officially announcing my retirement.

07:41

Just kidding, I’m not retiring,

07:43

I gotta go to work, where’s Todd at?

07:45

This year had so many other amazing moments

07:47

that I’m never gonna forget, so get ready for rapid fire.

07:50

Sold an additional 24,000 copies of Expert Secrets

07:53

plus 23,000 copies of Dotcom Secrets and lit one

07:56

of them on fire and shot it with a potato gun.

07:58

Won the Entrepreneur of the Year Award, got to wear a suit.

08:00

We shot our second infomercial with the Harmon

08:01

Brothers and awkwardly got to act in that one.

08:03

Placed in the Inc 500 list of the fastest growing companies.

08:05

Spoke at a Tony Robbins event.

08:07

Raced super cars around Miami.

08:08

Didn’t know how to work the door.

08:10

  • How to drive these things? - Where’s the park?

08:13

And I got to fly a plane, rented out an office

08:15

space in the walls for the Two Commas Clubs Awards,

08:17

went on safari and made out with a giraffe,

08:19

flew a helicopter over Las Vegas and also Wyoming,

08:22

Saw Metallica live, twice.

08:23

This year we officially launched 3Days.com, the One

08:26

Funnel Away Challenge, 10X Secrets and the Mother Funnel.

08:29

Which leads us to here, it’s the new year and we got

08:31

350 Funnel Hackers cruising through the Caribbean.

08:33

  • [All] Yeah!

08:41

  • So that’s all cool but this year means nothing

08:44

without the lessons we’ve learned, so for me

08:46

there’s really been three major breakthroughs.

08:49

Number one, the importance of goal setting.

08:52

Strive for the impossible, the unheard of,

08:54

the absurd dreams you’ve always had.

08:56

Even if you don’t always hit it,

08:58

it’s way more fun than being realistic.

09:00

Number two, the greatest motivation in business

09:03

will not come from how much money you make,

09:05

the stuff you own or the vacations you take.

09:08

It comes from seeing the results of

09:10

the people you’re trying to help.

09:11

When you focus of their results,

09:13

you’ll get all the motivation you need.

09:16

Number three, in business there isn’t any glory

09:19

without having amazing people to share it with.

09:21

Share the ideas, the struggles, the late nights

09:24

and the energy drinks, sharing the ambition

09:27

and when you do that, you find it becomes

09:28

even bigger than you ever could have imagined.

09:31

As a small town kid from Utah, I can’t even begin to

09:33

explain how grateful I am for everything that’s happened,

09:36

the good and the bad.

09:37

This year has pushed me and those around me to

09:39

the highest degree and these highlights and experiences

09:42

have just been the byproduct of the greatest reward of all

09:45

which is seeing you guys, the Funnel Hackers,

09:47

the misfits, the crazy ones, the ones who see things

09:50

differently, the ones who embraced our differences

09:53

and went out to make a real difference in the world,

09:56

building life by design instead of by default

09:59

and encouraging others to do the same.

10:02

Together we’re serving the world at large

10:04

and in 2018, we’re just getting started.

10:07

♪ I will rise up ♪

10:11

♪ I will not fall ♪

10:14

♪ I will stand up ♪

10:16

  • You know I love you and you know just how proud

10:18

I am of you and you know we’re gonna do this,

10:19

everyone else here also believes in us.

10:23

  • Will you marry me?

10:27

  • No.

10:32

♪ Go all the way ♪

10:35

♪ This will be the day ♪

10:38

  • Somebody’s just qualified for the Two Comma Club.

10:42

♪ This will be the day ♪

10:49

♪ This will be the day ♪

10:56

♪ This will be the day ♪

10:58

  • [Russell] 50,000 units!

11:04

♪ I will rise up ♪

11:07

♪ I will not fall ♪

11:10

♪ I will stand up ♪

11:14

♪ I will not fall ♪

11:17

♪ I will stay strong ♪

11:21

♪ Never giving up faith ♪

11:24

♪ I will go on ♪

11:28

♪ Go all the way ♪

11:31

♪ This will be the day ♪

11:38

♪ This will be the day ♪

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