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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward cannot wait to have
00:22
this guest on today I am so real quick
00:25
got it I gotta introduce who he is
00:27
because this is a guy I have he’s been
00:29
bugging the crap out of me for a long
00:30
time but most important these big guy
00:32
I’ve been dying to get out our podcast
00:33
so welcome welcome to Brad Weimer who is
00:35
the adventure entrepreneur and the
00:37
founder of Easy Pay direct welcome hey
00:40
thanks so much I appreciate you having
00:41
me on man
00:42
oh my gosh I am so excited to have you
00:44
on this is a Brad and I both share one
00:47
of the things two things and that is a
00:49
huge entrepreneurial desire but most
00:51
importantly adventure and that’s one of
00:53
things I want to dive right into is is
00:54
as I’d love for you just kind of tell
00:56
you tell a little bit about yourself
00:58
obviously you’ve got the Mohawk going
00:59
more important than that is the crazy
01:02
thing for me is here’s a guy who’s all
01:04
out there loves the adventure less
01:06
explore it and have a ton of fun and at
01:08
the same time isn’t probably one of the
01:09
most risk adverse types of industries
01:12
ever so that it’s kind of an interesting
01:13
dichotomy here between the two so if you
01:16
don’t mind Brent’s dive in tell us a
01:17
little about yourself sure totally
01:20
so he’s Peter act as a high-volume
01:24
ecommerce credit card processing company
01:26
so we set up merchant accounts and we
01:28
built some software specifically for
01:30
higher volume e-commerce companies and
01:33
yeah I think like you said there’s some
01:35
innate risk aversion there but more
01:38
importantly there’s risk management so
01:41
we can dive into the specifics of that
01:42
first but my you know my world pretty
01:45
much revolves around growth and
01:49
relationship building that’s how I sort
01:51
of distill everything like what gets me
01:52
excited is building relationships and
01:54
growing as a person
01:55
and anytime you can find a unique
01:59
experience it accelerates both growth
02:02
and the relationships that you have so
02:04
you know if you’re as simple as as if
02:08
you’re sitting in a restaurant and the
02:10
server drops an entire tray of stuff and
02:12
it’s a big scene
02:14
the person that you’re sitting with you
02:16
will both connect quicker because that
02:18
was a little bit different than every
02:19
other dining experience so we’ll build
02:22
this environment to do that and for me
02:24
adventures are one of the things that
02:26
really accelerate that because they tend
02:28
to be very unique but on top of that
02:30
there’s this mass emotional charge to it
02:33
so that’s I’m always seeking out
02:35
adventures whether it’s you know
02:37
endurance athletics or rock climbing or
02:40
mountain climbing or skydiving or scuba
02:42
diving or whatever I can do to find that
02:45
unique experience I’m after well I am
02:50
the same way that’s one thing I always
02:52
tell my kids you know what I don’t care
02:54
about the gifts as much as I care about
02:56
the experience because you’ll remember
02:57
the experience a thousand times but when
02:58
you get a little gift so I love creating
03:01
experiences for people I think that’s
03:02
really was really super cool that’s
03:04
great man so tell me what are some of
03:06
the coolest you’ve been on recently
03:08
things that you like to there have been
03:09
fun um so you know lately I’ve been
03:14
doing a ton of rock climbing but uh but
03:20
the that kind of one of the things that
03:22
transitioned into that was I’ve done a
03:24
little bit of mountaineering too I had a
03:26
UH I had a friend call me ah a couple
03:31
years ago and he said hey so his name’s
03:34
Carl and he said hey Brad so there was
03:36
the opening of the phone call hey Brad
03:37
so I know you’re not really experienced
03:39
enough to do this great start great
03:42
great start to the call but do you want
03:45
to go climb the three tallest mountains
03:47
in the Swiss Alps and my response was
03:50
buck yeah and and you know he’s very
03:54
smart and very experienced and he hangs
03:57
up the phone and he calls me back four
03:58
days later and he’s like so have you
04:00
thought about it I was like yeah yeah
04:02
yeah I thought about it and I’m in let’s
04:04
do it so we go on this we go on this
04:08
trip and I spend the next several months
04:10
training and I have to do research and
04:13
homework on what kind of training I
04:15
should be doing because unlike rock
04:17
climbing mountaineering is you know lots
04:20
of gear cold weather you’re on your feet
04:24
a lot of the time you wear crampons
04:25
which are these big spikes that you put
04:27
on
04:28
your boots it’s just different dynamic
04:31
than a vertical wall with you know that
04:33
you’re using your rock climbing shoes
04:34
and hands on so I train and I get in
04:38
really good shape to do this and I’m
04:40
like climbing the stairs of the
04:42
high-rise I live in up and down up and
04:45
down up and down then I add the pack so
04:46
I’ve got fifty pounds on my back up and
04:49
down up and down people think I’m nuts
04:51
in the building right so we that was a
04:55
that was a really cool experience but
04:57
there was a there was a specific moment
04:59
when I when I was so glad that I had
05:03
somebody really experienced with me
05:05
because he kind of created the packing
05:07
list and he told me hey these are the
05:09
things you have to bring when we go on
05:10
this this adventure it’s awesome
05:13
and so we’re and this this will come
05:16
full circle but we’re about to climb
05:19
Mont Blanc and Mont Blanc is the tallest
05:21
mountain in the Swiss Alps but it’s not
05:23
technical at all it’s just a long sort
05:26
of drudging experience so we start going
05:30
and I realized that Carl while an
05:33
incredibly technical climber he’s
05:35
climbed some of the biggest mountains in
05:37
the world he was horribly out of shape
05:40
and he had not trained at all to do this
05:43
so because you know he’s just he’s
05:45
climbed like 50 mountains so we’re going
05:48
and it is like I literally am taking
05:50
seven steps and then I would stop and
05:52
count in my head
05:53
1 2 3 4 but wait until Carl caught up to
05:58
me so this is the pace that we’re going
06:01
at which for anybody that’s done any
06:02
sort of long term or like any sort of
06:06
endurance athletics or even a little bit
06:09
of a long run the only thing you want to
06:11
do is just zone out you just want to be
06:13
able to go so this pace is brutal so we
06:17
spend a few hours of this kind of
06:19
up-down up-down we’re doing these like
06:22
winding switchbacks up the mountain and
06:24
we’re on our feet but you’re kind of
06:26
using the axe periodically to assist you
06:29
in like little verticals and then we hit
06:31
this part where there’s this massive
06:34
crevasse it’s like you know you can’t
06:36
see the bottom it’s probably 2,000 feet
06:38
down and it’s you know ten feet across
06:42
and Carl who’s leading says hey yeah now
06:46
we just need a climb up climb up the
06:48
wall but we are for the first time
06:50
completely vertical so we have to like
06:53
step over this crevasse you kind of have
06:55
a brace that you you kind of like walk
06:59
around an edge and then you have to go
07:01
straight vertical but but beneath you is
07:03
nothing and the only thing that you’re
07:05
attached to is each other so you’re
07:07
kicking you know you’re kicking your
07:09
left toe in which has spikes on it right
07:11
so you’ve got these crampons that are
07:14
just metal they’re like they’re like
07:16
metal cages that wrap around your shoes
07:18
and they kind of snap on your boots if
07:20
you kick the spikes in from the crampon
07:23
you kick your left foot kick your left
07:25
or your right foot then you put one axe
07:27
in with your right hand one axe in with
07:29
your left hand and then you step up left
07:31
foot right foot axe axe left foot right
07:34
foot axe axe and you keep going up at
07:37
this pace and we probably have a hundred
07:38
foot ascent or something like that and
07:40
this is terrifying to me right like I
07:42
this is what he means by you’re not
07:44
experienced enough to do this so he goes
07:48
first and we we get finally we get to
07:51
the top and I’m now that the roles are
07:54
totally reversed he’s like flying he
07:55
just wants to fly up the thing and I’m
07:58
shaking you know I’m like oh god I don’t
08:00
know what to do here so we we get up
08:02
keep and I can feel the Rope sort of
08:05
pulling on me that we’re connected right
08:07
but if one of us Falls the hope is just
08:09
that you’re that your partner’s axes are
08:12
going to be into the ice deep enough to
08:14
catch the other person but there’s
08:16
nothing else supporting you so he’s kind
08:18
of pulling on me we get up to the top
08:19
and as I step over the top over the edge
08:23
I step up and I put both feet on the
08:26
ground and I kind of my I’m waiting for
08:29
my heart rate to go down a little bit
08:30
but I look down and I have one cramp on
08:33
on and the other cramp on is no longer
08:36
on my boot and I look I look back over
08:39
the edge in my crampon is stuck into the
08:42
side of the wall it like right at the
08:45
top like the last kick that I did as I
08:47
pulled my foot up and stood on the top
08:50
the crampon was stuck in the wall now
08:52
frame a reference first of all this
08:54
doesn’t happen all
08:55
the time but what had happened is my the
08:58
crampon had just unclipped and my boob
09:02
just pulled right out of it now what’s
09:04
scary about that is if you don’t have
09:07
these metal spikes on the bottom of your
09:09
feet you know if you can get back down
09:12
at all
09:12
is a massive question like what you do
09:15
at that point I I don’t even know so I
09:19
doubt and I hook the cramp on with my
09:23
ice axe and pull it back up and I have
09:26
it but one of the things that had
09:27
happened through that process was I
09:29
pulled it up and I broke the little
09:31
clasp that locks the crampon on so we’re
09:34
standing on top of this and it’s not the
09:36
top of the mountain but one of the one
09:38
of the peaks of the mountain and I don’t
09:41
know what to do at this point in Carl
09:43
the person who pack their stuff and meet
09:46
the packing list said look don’t worry
09:48
about it we have this called like it’s
09:53
like a steel strap that has punched
09:55
holes in it you can get it at like Home
09:57
Depot or whatever but he said one of the
10:00
things that we always climb with is duct
10:03
tape the punch steel strapping in toilet
10:06
paper which is not relevant to this so
10:10
we pull out this little piece of steel
10:11
strapping in duct tape and fix the
10:15
crampon back onto my boot but I mean
10:17
holy crap had we not had that like so
10:21
many things could have gone wrong right
10:22
if the crampons fell I would have been
10:24
screwed if we didn’t have this steel
10:26
strapping I don’t know what I would have
10:28
done I wouldn’t have been able to use
10:29
the crampon so that was like this that
10:31
was one of those moments in adventure
10:33
where a you know now this climbing
10:35
partner of mine Carl I will remember
10:37
forever and we will continue to be great
10:39
friends forever but be that was one of
10:42
these moments where I thought man I
10:44
really need to think through the
10:45
adventures on the front end and make
10:47
sure I’m prepared to do them I love it
10:50
well tell me obviously the key here is
10:53
how all this ties it to the risk of risk
10:55
aversion of things and most importantly
10:57
risk management what you just kind of
10:58
showed so tell us a little more about
10:59
EasyPay directed exactly what does you
11:02
guys do and how people are able to
11:04
actually use that to answer
11:05
- really man’s the risk yeah so one of
11:11
the challenges in when you get to a
11:14
certain point in business is that
11:16
merchant account providers have sort of
11:20
a knee-jerk reaction to the introduction
11:23
of new products or increasing in volume
11:25
or whatever but if you google merchant
11:29
account horror stories you will come up
11:31
with millions of hits and and lots of
11:34
people trying to sell you stuff by the
11:35
way but you’ll come up with millions of
11:37
hits of business owners specifically
11:41
ecommerce companies that had a spike in
11:44
volume and their provider closed their
11:46
merchant account and then all of a
11:47
sudden they couldn’t accept credit cards
11:48
or they had a spike in volume and the
11:53
provider held a chunk of their money or
11:55
they didn’t have a spike in volume at
11:56
all but the provider just decided hey we
12:01
don’t like this business model anymore
12:02
and I could go on about that for quite a
12:05
while but the the problem is that
12:08
they’re controlling their risk and what
12:11
that means is the conversation - but
12:13
they’re controlling their risk and from
12:15
a business owners perspective it feels
12:18
like you’re getting blindsided but if
12:19
you lose the ability accept credit cards
12:21
you’re just in a world of hurt I mean
12:22
obviously you can’t really do ecommerce
12:24
if you can’t accept credit cards so easy
12:27
pay direct built a gateway that allows
12:29
you to put multiple merchant accounts
12:31
into it and then automatically split the
12:33
sales volume across them it’s called
12:35
load balancing and we’re designed to be
12:38
a one-stop shop so we setup the gateway
12:41
for you and then we set up merchant
12:43
accounts for you to facilitate that
12:45
process and that becomes most relevant
12:47
once you sort of past the 20 30 40 grand
12:51
a month mark but incredibly incredibly
12:54
relevant as you get into larger sizes
12:57
you know 100 grand a month a million a
12:59
month 10 million a month
13:00
that’s crazy cool I think that’s
13:03
probably the thing only because I know
13:05
we’ve had this experience unfortunately
13:07
and anybody’s had any success online
13:10
attend this experience and it’s one
13:12
experience you want to avoid the last
13:14
thing you want is your merch
13:15
count being shut down or your merchants
13:17
holding hundreds of thousands of your
13:19
dollars going wait a second that’s my
13:20
money I can’t use it and all of a sudden
13:22
you’ve got an issue and your your your
13:24
baby everything else so anybody’s
13:26
listened to any of Russell stories one
13:28
of those stories where we almost went
13:30
bankrupt was around this exact same
13:32
issue and that is merchants encounter
13:34
problems so I really want to make sure
13:36
we have Bratz on today to really kind of
13:37
talk about this and again you got a lot
13:39
of guys going gosh 20,000 30,000 40,000
13:41
a month realize guys that actually
13:43
happens really fast if you’re building
13:45
your business correctly and so I want to
13:47
make sure that you guys understand the
13:49
importance of picking your merchant
13:51
account at the beginning it’s really
13:54
hard to be in a situation where all the
13:57
sudden your merchant accounts gets shut
13:58
down and then you’re trying to find
13:59
somebody so I really want to make sure
14:02
that Brad came on I talked a little bit
14:03
about this and what to look for so Brad
14:06
don’t lie yeah a lot of our users start
14:08
off with stripe and PayPal except them
14:10
if you don’t my kind of help them
14:11
understand what the difference is
14:12
between merchant accounts and PayPal and
14:14
stripe and most importantly you know
14:16
when when they should use one when they
14:18
should use the other yeah totally so
14:20
first foremost I’m glad I’m glad you
14:22
just said that because one of the one of
14:25
the common things that we run into is oh
14:28
well I’ve never had a problem so I’m not
14:29
gonna have a problem and I think it’s
14:31
really really valuable for you and for
14:35
Russell to share that it has happened to
14:37
you and that oh my gosh it happens to
14:39
everybody yeah because once you start
14:44
doing a lot of volume it’s going to
14:45
happen so it’s not if it’s only win and
14:48
it’s like under any type of insurance
14:50
you can’t buy that insurance afterwards
14:52
so this is the kind of thing you want to
14:54
make sure you set up right at the
14:55
beginning yep and to be clear we you
14:57
know we see it happen with people that
14:59
are doing 10 grand a month and people
15:01
that are doing 10 million a month and
15:03
it’s just and honestly you can stay oh
15:06
it’s a much bigger deal when it happens
15:08
at 10 million a month because it’s so
15:09
much more money but I’ll tell you that
15:11
the impact to the business owner feels
15:14
much greater for that 10 grand a month
15:15
business because it’s all the money they
15:18
have right it’s everything that they’ve
15:20
worked for and it will impact lifestyle
15:23
yeah so the major difference is here
15:28
PayPal and stripe
15:29
are what are call or what are considered
15:31
merchant account aggregators and if they
15:34
are a fundamentally different business
15:36
model than a merchant account provider
15:37
so the idea is that PayPal and stripe
15:40
have what in this is an
15:42
oversimplification but they have they
15:44
each have one merchant account so let’s
15:46
say stripe has one merchant account and
15:48
then they let thousands or hundreds of
15:51
thousands of people use that one
15:53
merchant account in the idea is that if
15:55
one of those business owners is
15:57
fraudulent or you know goes bankrupt and
16:01
then can’t pay back refunds and charge
16:03
backs they’re still going to be ok
16:05
because they’re balancing the risk
16:06
across their whole portfolio versus
16:10
traditional merchant accounts where
16:12
there’s a one-to-one relationship so we
16:15
create one merchant account for one
16:16
business owner now why would you do one
16:19
versus the other PayPal and stripe are
16:22
really good models for people that want
16:25
to turn something on immediately right
16:27
hey I need to accept payments today or
16:29
tomorrow that’s awesome but what that
16:32
means inherence and built into that
16:34
model is awesome you can accept payments
16:36
immediately but they’re gonna restrict
16:38
certain industries that are just
16:39
quote-unquote too risky for them and
16:41
those are things like ecig arete
16:43
companies travel companies network
16:46
marketing companies information product
16:48
companies tons of those things are on
16:50
there prohibited list so you’ll either
16:52
get declined right away or worse you’ll
16:55
get approved and then they’ll find out
16:56
later that you’re not in the vertical
16:58
that they like but built into that model
17:02
is we turn they turn all of the accounts
17:04
on right away and they control risk
17:06
later that’s what the aggregation model
17:09
is about speed to accept payments
17:11
awesome and then they review and look at
17:13
and say hey is this something that we
17:15
like and control it later the problem is
17:17
because they don’t know who you are what
17:19
you do what kind of products you sell
17:20
how you’re structured you know how you
17:22
source products how you deliver products
17:24
if you deliver products there’s no way
17:28
to control risk other than to close the
17:30
account later or suspend the account
17:32
later so that’s how they control risk
17:34
it’s fast approval you know assessing
17:38
risk after the fact the opposite of that
17:42
our traditional merge
17:43
accounts and traditional merchant
17:44
accounts you go through an underwriting
17:46
process in the front end in with the by
17:48
the way I want to say that there are 99%
17:51
of the merchant account providers out
17:52
there operate very much like stripe and
17:54
PayPal they approve things really
17:57
quickly and then they worry about it
17:58
later and just close it later
17:59
why because they make more money that
18:02
way right because at least on the front
18:04
end because they’re able to take fees
18:06
from you on the front end you process
18:08
payments they get a percentage of it
18:10
they take fees on the front end and then
18:12
they close it there is this 1% of
18:16
merchant account providers out there
18:17
that are focused on ecommerce and their
18:20
goal is to do really good underwriting
18:23
on the front end they want to know who
18:24
you are what you do what your background
18:26
is what the businesses background is
18:28
what kind of products you’re selling how
18:30
you’re marketing them what your terms
18:31
and conditions are because if they do
18:33
all of that and then they approve you
18:36
you’re much much much much less likely
18:38
to get shut down because they’ve already
18:40
done the underwriting story we
18:46
integrated with so we’ve got an
18:48
integration with PayPal for quite some
18:49
time but Braintree was one we were was
18:51
owned by PayPal it’s kind of a way
18:54
they’re doing their business now we
18:55
actually had a lot so we rolled out this
18:58
integration about four months ago
19:00
and sent a ton of business to Braintree
19:03
where Braintree T Louis shut down all of
19:05
our integrations at first and we have
19:07
people you know crying uh saying gosh
19:10
you know what’s wrong what what’s click
19:11
phone’s doing it wasn’t a click phone’s
19:13
issue it was a Braintree PayPal Edition
19:15
that was we were sending them too much
19:16
business that they literally could not
19:17
under write it fast enough and I think
19:20
what you were just saying is you know
19:22
here they’re giving away of all these
19:22
free accounts that didn’t understand the
19:25
risk that’s involved there so I think
19:26
it’s really important you guys did you
19:27
understand and you listened to a ground
19:28
saying here that go ahead if you if
19:31
you’re gonna start with strike or
19:32
something like that that’s fine we’d
19:33
love that and get started get going
19:35
but at the same time you’re doing that
19:36
you need to start looking at setting up
19:38
an immersion accountant Francis Scott
19:39
has done a great job at understanding
19:42
this business that’s again main reason I
19:43
wanted to have him on I really hope you
19:45
guys understand this so if you don’t
19:47
mind help people understand you know how
19:49
how what is the best way for for them to
19:52
really kind of get going into stuff what
19:54
do they do
19:57
honestly the one of the most important
20:00
things is because is to trust somebody
20:04
to have somebody you can trust honestly
20:07
because the merchant account world like
20:09
I said 99% of the people out there just
20:12
they’re just they’re just like the same
20:16
structure as PayPal stripe they just
20:18
want to get you on the books quickly so
20:20
they can make money and they don’t
20:22
understand the background most of them
20:23
the agents that are selling so look when
20:26
you google this stuff you end up with
20:27
tons of results of people that you don’t
20:29
really want to work with so getting a
20:32
recommendation that the fact that I’m on
20:34
the podcast lend some credibility to me
20:36
for the moment right
20:39
but you it’s really important to have
20:41
somebody who trusts because you can go
20:43
out and learn all this stuff we like we
20:45
have information products that help
20:46
educate our clients about the world but
20:50
you can only be an expert in so many
20:51
things and as an entrepreneur you should
20:54
focus on operations and marketing and
20:57
your funnels and hiring and being an
21:00
entrepreneur not the nuances of online
21:03
payments so you know internally we’ve
21:07
made a point of starting everything with
21:10
a call right starting everything with a
21:12
15-minute consultations that we can get
21:14
to know the person’s business model and
21:16
we have an online application that you
21:18
can go through and it shows people or it
21:20
digs into those questions but everybody
21:22
is different right some people want to
21:24
do it the attacks hands off where they
21:26
just give us the info that way some
21:27
people want to have a call but it starts
21:29
with getting to know the business model
21:30
so Brad what do they start contacting
21:33
you for this kinda stuff what’s there I
21:35
mean yeah some of these guys listen that
21:37
you don’t make anything at all for the
21:38
first you know month or two what what is
21:40
the best point to start because I the
21:43
last thing you guys want to be is in a
21:44
situation where you’ve got a whole bunch
21:46
of stuff coming in and then you get shut
21:48
down so you can have to avoid that so
21:49
what’s the best time for them to contact
21:51
a company like yourself to really get
21:52
going
21:54
the easy answer to that is ahead of time
21:56
because you’re you’re dead on so we get
21:59
calls from people that say oh we’re
22:02
doing a product launch next week
22:05
can you get us up and running and the
22:07
answer is probably yes but you should
22:10
have called this month ago so really you
22:14
want to get this this stuff set up a
22:15
month at least a month before or two
22:19
months before you do something like a
22:21
product launch and if you’re new in
22:23
business
22:24
my suggestion is PayPal and stripe or
22:26
fine to vet the concept but once you see
22:29
that your concept works and that you’re
22:32
capable of doing things as soon as
22:34
you’re kind of on the upswing to ten
22:36
grand a month so you’re doing a couple
22:38
grand a month a few grand a month then
22:39
you should set up the first merchant
22:40
account and then as things roll from
22:43
there you know we’re designed to set up
22:46
additional merchant accounts as volume
22:48
increases etc but that’s when you want
22:50
to start you you need to start looking
22:51
at multiple merchant accounts once you
22:53
pass you know 20 30 grand a month but
22:56
you should definitely look at a real
22:58
merchant account as opposed to an
22:59
aggregator like stripe or PayPal as soon
23:02
as you vet concept as soon as you know
23:03
that the model works at least 2,000 a
23:09
month that’s where they need to look at
23:11
emerging out yeah and that’s also by the
23:13
way where the fees make sense so that
23:16
the other difference is here that PayPal
23:18
and stripe don’t have a fixed monthly
23:20
fee traditional merchant accounts do and
23:23
so but traditional merchant accounts are
23:26
typically less expensive or can be less
23:28
expensive than pay balance right
23:30
depending on the industry that you’re in
23:32
so 2 3 grand a month is where there’s
23:35
there’s that transitional point of Oh
23:37
traditional merchant accounts can be
23:38
less expensive so all in all that’s when
23:41
it makes sense to look at transitioning
23:43
I love listening I cannot stress to you
23:47
the importance of doing this do not put
23:50
this off this is one of those things
23:52
where you are gonna be really mad
23:54
yourself if you get down the road you
23:56
know you’re making five six seven ten
23:58
thousand a month and then something
24:00
happens or if all of a sudden you’re
24:01
making that kind of money you said no I
24:02
really want to a product launch and
24:03
bring an extra money you need to set
24:06
this up in advance and so again once you
24:08
cross through that $2,000 a month
24:10
get ahold of Brad get ahold of art you
24:13
know someone who can basically help you
24:14
set this kind of stuff up because it
24:16
does take time it’s not something it’s
24:17
going to happen in a day so make sure
24:19
you get this thing set up right the last
24:21
thing you ever want to do is jeopardize
24:22
your business and the biggest problem
24:25
for most businesses is cash flow and
24:26
there’s nothing worse than having a
24:28
merchant account hold your cash so I
24:30
love write what you mention it thank you
24:32
so much for bringing it up
24:33
and the other thing you want to make
24:35
sure people understand yeah well I do
24:38
want to say that one of the reasons that
24:40
you know clickfunnels is not actually
24:42
unlike a lot of platforms a lot of
24:44
platforms go out there and integrate -
24:46
like every payment provider Under the
24:47
Sun and there are lots of reasons not to
24:50
do that but one of the reasons that
24:53
clickfunnels integrated with easy pay
24:55
direct specifically in our gateway is we
24:57
are connected to basically every
25:00
merchant account provider out there so
25:02
when you set up the EZ pay to write
25:03
gateway you can plug in your own
25:05
merchant accounts as well so the people
25:07
that you have using the platform that
25:10
already are doing volume already have a
25:12
merchant account or a couple now you can
25:14
connect through the EZ pay the write
25:16
gateway and load your stuff in that way
25:18
which is very cool and we’re happy to
25:19
help with that as well yeah so glad you
25:21
brought that up because I understand
25:23
running all the business development for
25:25
cliff phones I get requests all the time
25:27
for new integrations and one of the
25:29
things probably most recently has been
25:31
integrations for additional payment
25:33
gateways and if you don’t mind could you
25:35
kind of clarify what the difference is
25:36
between a payment gateway and a merchant
25:38
account I know this is kind of getting
25:39
techie but no I’m so glad you said that
25:41
sure people understand there’s a
25:43
difference here when we talk about this
25:44
kind of stuff totally so here’s the easy
25:47
way to think about it if you are in a
25:49
physical store like let’s say you’re in
25:51
a Walmart you will take a physical
25:53
shopping cart up to a physical credit
25:56
card terminal and that credit card
25:58
terminal will then connect to Walmart’s
26:00
merchant account so you’ve got physical
26:02
shopping cart credit card terminal
26:04
merchant account online you have an
26:07
electronic shopping cart right so same
26:10
concept electronic shopping cart but
26:12
instead of a terminal you have a gateway
26:14
in that gateway then connects to the
26:16
merchant account so the gateway is the
26:19
same thing it serves the same purpose as
26:21
a credit card terminal in a store just
26:23
for
26:24
line commerce thank you so much cuz I
26:27
get asked all the time Sarge oh well
26:29
I’ve got a merchant account but I can’t
26:31
integrate with the click folks and the
26:33
reason is because you have to have a
26:34
gateway is that correct yeah and the
26:37
reason for that by the way is that just
26:39
like you’re running into it clickfunnels
26:41
you don’t want to build an integration
26:43
with a thousand different merchant
26:45
account providers right so if you can
26:47
build it with one gateway all of the
26:49
merchant account providers are already
26:50
connected to the easy to write gateway
26:52
as long as you’re connected to the easy
26:54
paid write gateway then you’re open now
26:56
to a thousand different merchant account
26:57
providers I really appreciate you
27:00
mentioned that again it sorry for
27:01
getting real techie on this guy stuff
27:02
but this stuff really does matter to
27:04
your business and as far as cliff falls
27:06
goes we’re always trying to provide the
27:08
very best services and integrations we
27:10
can at the same time the last thing we
27:12
want is a whole bunch of integrations
27:13
that don’t make any sense for anybody so
27:15
realize the idea here as far as having
27:18
that gateway integration it does allow
27:19
you access easy pay direct has been
27:22
fantastic to work with Brad’s been a a
27:25
friend now for the last couple of years
27:27
beating me up at conferences and
27:28
everything else asking when we’re gonna
27:29
get this thing done I’m finally happy to
27:32
actually announce it has been done it’s
27:33
there and again I really encourage you
27:35
guys to figure this thing out for your
27:36
own business spend the time this is one
27:39
of those things that literally can
27:40
throttle your business down to nothing
27:42
if you don’t have cash flow coming in so
27:43
don’t wait again get a hold of breath
27:46
Brad what’s the best way from reaching
27:48
out to you well we’ll put something up
27:52
at EasyPay direct com forward slash
27:54
click funnels podcast that’ll be an easy
27:57
way to find things relevant to this
28:00
specifically and we’ll we’ll throw
28:01
something up there to hook up your
28:02
audience you can find me online if you
28:06
want to follow my adventure exploits you
28:08
can go to Brad Weimer calm there’s
28:09
always some shenanigans going on there
28:11
but uh but yeah those are the those are
28:13
my two homes online I love it and again
28:16
we did a blog post test even wrote with
28:19
the help of easy pay direct steam as
28:21
well and I’ll make sure that that link
28:23
is here in the show notes as well I
28:24
really want to make sure that you guys
28:26
understand this part of your business
28:28
it’s not one of those things you want to
28:29
put off too long so
28:31
I’ll have the block block-post will be
28:33
in the show notes again that’s easy page
28:35
direct comm four slash clickfunnels
28:37
podcast and Brad I put some fun stuff up
28:41
there I’m sure so just like Brad’s
28:42
crampon story this is one of those
28:44
things we’re trying to tell you in
28:45
advance here guys the last thing you
28:47
want is to be on top of the mountain and
28:49
not be able to get down and the last
28:51
thing you want your business is to be in
28:52
a situation to where you’re sitting
28:54
there and all of a sudden you don’t have
28:55
cash coming in or things get shut down
28:58
at a time where you’re really trying to
28:59
grow your business so take the time make
29:00
this happen
29:01
Brad again any parting words go have an
29:05
adventure I love it
29:07
Brad thanks again appreciate your time
29:09
but I’ll talk to you soon
29:10
thank you thanks for listening to funnel
29:13
hacker radio podcast if you’d like to be
29:14
notified anytime we release a new
29:16
episode just subscribe over at Auto
29:18
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29:21
we’d love to send you a free gift you
29:23
can find that free gift at funnel hacker
29:25
radio.com forward slash free trial one
29:29
last thing is we love giving away cars
29:31
so if you’d like access to a free dream
29:34
car all you have to do is go to funnel
29:36
hacker radio.com forward slash dream car
29:38
and you’ll get all the details thanks
29:41
again for listening
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