Calvin Wayman, How To Master The 4 C’s In Social Media Marketing That Will Make You Standout

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward welcome welcome
00:18
welcome everybody this is dave lookers
00:20
funnel hacker radio I am super excited
00:22
today because today is episode 50 yes
00:25
that’s right we find the crash through
00:26
the 50 mark and I’m super excited in
00:29
because we have the opportunity of
00:31
having a great great friend of mine
00:33
counted waving on Calvin welcome welcome
00:37
brother Dave I’m so pumped to be here
00:40
super excited that you asked me on uh
00:42
and I’m excited to see what we talk but
00:45
they do that is crazy cool because for
00:48
me is it I met you at our phone hacking
00:50
live event down San Diego couple months
00:52
ago when we were doing this one olicity
00:54
thing and Andrew brine basically put
00:58
together you know a bunch of riders
01:00
everything else and all of a sudden this
01:02
guy pops out of nowhere a writer
01:04
entrepreneur magazine but before we even
01:06
get there I gotta say again you guys who
01:09
don’t know Calvin Calvin’s a guy who
01:12
basically literally just 18 months ago
01:14
left his job to pursue this online life
01:17
and it’s been a great ride to watch him
01:20
I basically just crushed through and
01:22
does buy influence com I believe it’s
01:24
just big basically nambe is that one of
01:26
the top 30 under 30 and as a speaker
01:29
guru author just crushing it all sorts
01:32
of different areas so Calvin I’m super
01:34
excited but so tell me real quick about
01:36
how did you what made you decide to to
01:40
quit your job and pursue this crazy
01:42
lifestyle oh man to be honest I always
01:45
wanted to you know uh especially anybody
01:48
listening to this if you’re in the
01:49
online space there’s like that
01:52
entrepreneurial bone and I had it my
01:55
whole life really that real the question
01:57
isn’t what made you quit it’s like what
01:58
what kept you there so long you know and
02:02
really the straight answer to that is
02:04
fear you know I it was unknown I didn’t
02:08
really have a ton of like
02:10
entrepreneurial people that I hung out
02:12
with I mean I found out later that
02:13
Russell was actually like my neighbor
02:15
growing up in Utah we lived close but we
02:18
ran in different circles I was making
02:21
fun of him the other day actually we
02:23
were chatting a little bit on snapchat
02:24
and he said he graduated in 98 or
02:28
something and that’s the big problem
02:29
that shows you how old he is he
02:31
graduated in the 90s so so a little bit
02:36
of a yet so didn’t I really have the I
02:38
didn’t really have the influence of
02:41
entrepreneurship and but I had the the
02:45
natural drive I got into books I started
02:48
studying entrepreneurs from afar and it
02:51
just got to the point where finally one
02:55
day I just said I’m gonna quit and it
02:59
was really some people have said well
03:01
what was that what was the why or what
03:03
was the thing that what was the positive
03:06
thing that pushed you and something that
03:09
I think is important for entrepreneurs
03:10
to know and what certainly true with my
03:12
story is sometimes it’s not something
03:17
positive that pushes you and to take
03:19
action it’s negative so I had fear
03:21
holding me down and the interesting
03:23
thing that actually got me to move was
03:26
actually me using fear against itself
03:28
with a bigger fear so I just asked
03:30
myself one day I projected myself ten
03:33
years into the future and kind of had a
03:34
dialogue with my ten-year-old herself
03:36
and said what if I don’t do this what if
03:39
i wake up 10 years later and I’m still
03:41
an employee a job unfulfilled then what
03:46
and the fear of that happening and the
03:49
fear of the fire inside me dying and me
03:52
not even caring that I was in the same
03:54
spot anymore the fear of that being a
03:56
reality is actually what book made me
03:58
said you know what these little or fears
04:00
are small enough to get swallowed and I
04:02
just quit and I quit before I knew what
04:04
I was going to do next so that’s what
04:06
got me to quit my job that’s awesome so
04:09
tell me real fast then I mean the crazy
04:11
thing for me is what you’ve done in 18
04:13
months and there’s a lot of people who
04:15
quit their job or get fired a growth or
04:17
traumatic thing and and now they’re
04:18
sitting there
04:19
but the amount of speed and what you’ve
04:22
accomplished all the crazy things you
04:23
have that’s what’s so impressive to me
04:25
is what you’ve done in 18 months so how
04:27
did you use that fear to do all that
04:29
you’ve done and kind of tell tell people
04:31
some of the stuff you’ve actually have
04:32
accomplished and more important what
04:33
you’ve got on the horizon as well well
04:38
the thing that got me moving I think
04:40
because as soon as I quit it felt
04:42
exciting and awesome then a day passed
04:44
like it certainly I mean it’s crazy to
04:47
look back on it now because you’re right
04:48
it’s been a lot of stuff but in the day
04:50
today it doesn’t feel that way like in
04:52
the day today it’s just getting up
04:55
feeling afraid feeling the fear the
04:58
anxiety or even the depression sometimes
05:00
is a new entrepreneur feeling lonely and
05:02
doing something anyway and doing that
05:04
consistently cool stuff happens so one
05:07
of the things that I used to be known as
05:09
the idea guy and this is this is
05:13
significant because right now because of
05:15
the space i’m in people are call me like
05:19
I’m such an action taker and stuff like
05:21
that that’s so weird to even hear that
05:23
because I was never considered that in
05:26
my previous life but has an employee and
05:30
stuff but what changed that what did it
05:33
for me is right when I quit my job I
05:35
didn’t know what the heck I was going to
05:38
do and I ended up moving to Southern
05:41
California from Utah to do door-to-door
05:43
and I did that because a number one I
05:46
wanted to challenge myself and I had a
05:48
mentor tell me that if you could do
05:50
door-to-door like four months of
05:52
door-to-door was like a four year
05:53
business degree and if you could do that
05:55
pretty much anything and so I took that
05:58
and I was like I’m gonna do that and
06:00
I’ll tell you this Dave it was the worst
06:04
experience of my life and cuz of that
06:09
because it was the worst experience it
06:12
became the best experience because it
06:14
taught me too sometimes you work your
06:17
face off and you don’t get a result it’s
06:19
not it’s not an hourly wage it’s only
06:21
based on the results that are produced
06:22
produced and sometimes it’s not fair
06:24
sometimes you work your face off and you
06:27
don’t get anything from it and that’s
06:29
life and business and so I I think
06:33
that doing the door to door thing right
06:35
away was like ripping the band-aid in
06:38
those what has pushed me to feel great
06:42
about doing the other stuff I’m doing
06:44
then business because now when I’m
06:46
working on my business or cold calling
06:49
it’s fun and easy compared to the door
06:53
slammed in the face or the dogs chasing
06:55
you and stuff like that so that’s what I
06:58
would say has really got me into gear
07:00
and to just keep pushing I love that
07:03
actually just did a facebook live the
07:04
other day about the true comfort lies
07:07
outside of your comfort zone yeah I saw
07:09
that that was awesome oh thanks and I
07:11
thought it sneaked me as I’ve seen all
07:13
that you’ve been doing I gave him when I
07:15
first met you I just thought you were a
07:16
writer and all said it started following
07:18
you and like this guys out there
07:20
absolutely crushing it i mean he’s doing
07:21
social media he’s helping build other
07:23
people’s brands is writing a book I mean
07:25
you’re you’ve done a ton and I think
07:27
it’s pretty cool for me as I’ve gotten
07:29
to know you better Calvin sitting there
07:30
watching watching you progress and how
07:33
is you’ve mentioned there even on some
07:35
of your episodes and things where you
07:37
were like listen I don’t know what I’m
07:38
doing I’m just going to do it and your
07:40
guy who does just put himself out there
07:42
to learn it and as you’ve learned it you
07:44
become the guy that everyone else goes
07:46
back to is a hey so how do you do this
07:47
it’s been crazy dude you’re so right
07:50
that’s it I’ve fallen into that and the
07:53
way I’ve fallen in is just realizing
07:55
that Dawn’s better than perfect and you
07:57
mention a little it seriously that
07:59
that’s pushed me and and one of the you
08:01
asked me like what are some of the
08:03
things I’ve done I mean the first few
08:05
months was just grind grind grind and
08:07
it’s crazy to think that now I mean
08:10
contributed writer and featured for
08:13
entrepreneur magazine featured in
08:15
Huffington Post social media examiner
08:17
just got named one of the top 30
08:20
entrepreneurs under the age of 30 my
08:22
book fish out of water came out July
08:24
first started my business Cobb’s media
08:28
and now just getting into speaking and
08:32
growing my business at the same time so
08:34
it’s been it’s been a wild ride very
08:37
wild ride well the crazy thing is just
08:40
one of those is a while right when you
08:42
start footballing together I mean right
08:44
at a book
08:45
that’s a wild ride I’d be writing
08:47
becoming a published author and
08:48
recognized contributor Tim entrepreneur
08:51
magazine think that’s a wild ride so
08:53
tell you real quick how did you become a
08:55
writer dude that’s I don’t even consider
08:58
myself one which is weird to know until
09:00
I to I wanted mom so this is what this
09:04
is literally what started so when I well
09:08
as I was doing the door to door thing i
09:10
was now like okay what am I gonna do
09:12
next to that’s more my own thing now the
09:15
thing I loved about door to door is I
09:16
had no boss it was my own thing I worked
09:19
when I wanted to and nobody but I had to
09:22
learn to just push myself and go out
09:24
every day even though I didn’t want to
09:26
but along that the same side while i was
09:28
doing the door to door thing I was like
09:30
what’s the next thing for me and it was
09:32
periscope so periscope for those of you
09:36
that I mean you probably know it’s a
09:37
live streaming application and when I in
09:41
fact Russell doesn’t quite often at
09:43
least it used to and when I got into
09:46
periscope I started teaching other
09:49
people how to use it and I ended up
09:52
connecting with one of my good friends
09:53
at an event in Las Vegas the event was
09:56
called thrive it’s where I met Gary
09:58
Vaynerchuk for the first time there were
10:00
people like Robert Herjavec from shark
10:01
tank a lot of big hitters it was a ton
10:04
of fun but at that event I had a friend
10:07
Jeff woods say ask me uh do I know how
10:14
to write like he just asked me we’re
10:16
having breakfast and um he was like so
10:20
what’s your next thing what’s the next
10:22
step for you in your business and I was
10:23
like well now I know about periscope now
10:24
I just need to get out there and get
10:26
known and he was like can you write and
10:28
I was like I guess so I mean I did
10:31
pretty I’ve been journaling every day
10:34
since I was 17 so I’ve been a little
10:36
practice that way I haven’t really write
10:38
didn’t really write articles or whatever
10:40
and I said I think so and he said if you
10:43
give me an article pitch on periscope
10:44
then I’ll show it to my editor /
10:47
entrepreneur and so that was like what
10:49
got me in the door I was like heck yeah
10:51
that sounds awesome now in good old
10:53
entrepreneurial fashion I gave just as a
10:56
lot of entrepreneurship stories go as I
10:58
have found
10:59
I when I gave the article pitch it was
11:01
rejected you know they didn’t say yes
11:04
right away but I got went back to the
11:06
drawing board the door was still open
11:08
and instead of sending another article
11:12
pitch to them I sent three at a time so
11:15
then the editor got to pick out of the
11:17
three and that’s what got me in and the
11:20
rest is history that’s what that it’s
11:22
just followed from there to Huffington
11:24
to social media examiner and a few other
11:27
blogs that I’ve been in since that’s
11:29
awesome so real quick on this topic we
11:32
kind of fort going on the next one
11:33
that’s if a person wanted to write or to
11:36
get published in a magazine like that
11:38
immersive can you give a couple tips to
11:40
it yes absolutely it’s so funny I just
11:43
barely had somebody call me and I just
11:46
told them these tips so I’ll tell them
11:47
to you as well so the first one is
11:50
realize that editors are people and so
11:53
think of and you have to imagine if they
11:56
have hundreds of submissions they don’t
11:59
have time to read all of them so the
12:02
first thing is never send in your whole
12:05
article ever they don’t have time to
12:08
read a whole article so when I that was
12:11
my big mistake when i first sent went in
12:13
i sent most of the article he just
12:16
glanced over it and it was too
12:17
labor-intensive so he rejected it so the
12:20
first thing that I tell people is give
12:23
them the bare bones and I mean literally
12:25
bare bones headline mine was the
12:27
headline two things headline and the
12:30
bullet points of the three topics are
12:33
the three main points of the article
12:35
that’s it headline bullet points less
12:38
than a sentence on those bullet points
12:39
and that made it so easy so that within
12:44
five seconds the editor can get an idea
12:47
of what that article is all about right
12:51
and the second thing is what I told you
12:56
i did in um I got not just one article
13:00
pitch like that I did three at a time so
13:04
now in editors looking at three
13:06
different ideas three different
13:07
headlines just three different ideas and
13:09
now they have choice people like choices
13:12
they
13:12
like their job made easier instead of
13:15
like go hemming and hawing if this is a
13:18
good article not they’re like okay out
13:20
of these three which one do I like the
13:21
best and then they pick one so that’s
13:24
what I say to people I’ve had other
13:26
people test that out on different
13:27
magazine outlets and it’s worked and
13:29
it’s what I’ve done to get in other
13:31
doors as well so bare bones strip it
13:35
down and instead of one pitch sentry
13:38
that’s awesome so now we’ve gone to
13:41
being a writer in entrepreneur magazine
13:44
all of a sudden you decide to write
13:45
e-book fish out of water yes when that
13:48
one ah I’ve always wanted to write a
13:51
book and the reason is is when I first
13:53
got into like entrepreneurship in
13:55
general is actually like six years ago
13:57
I’d say when I was 22 last year in
14:00
college I never read a book ever like
14:02
I’d maybe read one or two books a year
14:03
and I had a mentor tell me who was also
14:09
a business professor I asked him once
14:12
what should I do to become a better
14:15
influencer and a better communicator and
14:18
he said read a lot of books I was like
14:21
awesome how much is a lot like three or
14:24
four books a year 10 bucks year he said
14:26
read a book a week I was like what and I
14:29
right after I complained he was like a
14:32
book a day would be better but fucker we
14:35
put two and so I was like okay you know
14:37
what I’ll do that and I had a bit I
14:39
could not read i could not like i would
14:44
just fall asleep and so I discovered
14:46
audio books and so that’s what I started
14:49
to do and when i first started listening
14:51
to audiobooks just again total open
14:54
transparency here I didn’t do it for the
14:56
sake of getting the information I did it
14:59
just because I wanted to say i freakin
15:01
read a book and so one of the first
15:04
books i read was rich dad poor dad and
15:06
if if an audio book was seven hours i
15:09
knew if i just listened to it an hour a
15:10
day it’d be done in a week didn’t even
15:13
matter if i consume the content but
15:15
doing this and getting into books i
15:19
opened up a whole world to my brain I
15:21
did not even know existed and Rich Dad
15:24
Poor Dad is what even got me into the
15:26
cells business I
15:26
reading about other books about
15:28
entrepreneurship and it made such a big
15:30
impact on my life throughout the years
15:33
that I was like you know what I want to
15:35
give back some day in book form because
15:38
books have given me so much over the
15:41
last six years that I want it that I
15:43
just want to do it and so I’ve always
15:46
wanted to Dave but to cut what made me
15:49
pull the trigger is a guy that you know
15:51
Caleb Maddox all right horse yeah so
15:55
just last week yeah so those of you guys
15:57
that didn’t catch the Caleb episode let
15:59
me just tell you hit the guy who has a
16:02
six-figure business he has spoken on
16:05
stages with people like Gary Vaynerchuk
16:06
he’s been interviewed by Grant Cardone
16:09
and tons of other people and here’s the
16:12
punch line he’s 14 right so I first met
16:17
Caleb January this year and when I
16:21
talked to him I call him I refer to him
16:23
as the excuse murderer because that’s
16:26
not good for me because I always wanted
16:29
to write a book but I was like well I
16:30
need to be older smarter more
16:32
experienced and when I’ve met him and
16:35
facade that he wrote about two years ago
16:36
mind you when he was 12 then I was like
16:40
there’s no more excuse for me I’m not
16:42
gonna wait and so for one of my new
16:44
year’s resolutions in January I just
16:46
said you know what I’m gonna write a
16:47
book this year and it’s gonna be done by
16:50
the middle of the year so that’s what I
16:52
did that’s awesome so for those who are
16:54
familiar with the shower water telling
16:56
real quick about it how they can get it
16:58
what’s now totally so the easiest place
17:01
to grab it is at Calvin women com
17:02
forward slash book just my first and
17:05
last name com ford / book and what it is
17:09
it’s a it’s a very sensitive spot for me
17:11
because fish out of water is something
17:14
that I don’t think is talked about
17:17
enough in entrepreneurship and in life
17:19
it’s a period of time a phase that
17:25
everybody goes through at some point in
17:27
their life especially when they are
17:29
leveling up any area whether you’re
17:32
trying to get better in finances your
17:35
your business your health we get to this
17:38
point where it feels weird fills an
17:40
awkward
17:40
you feel like you’re out of your element
17:42
you feel like a fish out of water right
17:44
it’s just like people set at new year’s
17:46
resolution they get excited for the
17:49
first few weeks but then by februari
17:52
everybody gives up because they hit this
17:55
stage the tragedy is when people hit
17:58
this stage since it fills out of their
18:00
element they go back to what Phil’s
18:02
normal which unfortunately is their
18:05
comfort zone their mediocrity or what I
18:08
call their fish bowl of mediocrity and
18:10
so what this book is all about is first
18:13
of all what if the fish out of water
18:15
stages so you know that that it’s coming
18:17
and that it’s not ignored and it’s to be
18:20
expected and it doesn’t mean you’re
18:21
weird or there’s something wrong with
18:24
you it’s normal you’re going to hit it
18:26
but more importantly it’s all about when
18:29
you hit the fish out of water stage what
18:31
to do to get to the other side to
18:35
literally transform and to make a new
18:37
standard for yourself and when you do
18:39
that you can’t go back and it’s what I
18:41
call transforming into a shark I love it
18:44
I thought the cool thing actually the
18:46
way that you actually isn’t selling
18:47
those copies yes if you share a little
18:51
about that that was awesome you’re
18:52
talking like the Facebook life type of
18:54
it as in the end yes so yeah the cool
18:57
thing about this book besides that it
18:59
hit the number one in a superb it hit
19:03
the top 100 in Amazon on a super broad
19:06
category the success category and the
19:08
reason I’m super pumped about that is
19:09
there’s so many marketers and everything
19:11
to talk about going in a sub sub sub sub
19:13
category and selling tanaka at two a.m.
19:16
in the morning so you can say number one
19:17
and i’m not gonna do any of that i think
19:19
this belongs in the success category and
19:21
it’s still hit in the top 100 i’m like
19:23
yes that’s awesome all of that was done
19:26
organically and how i promoted it is
19:29
none of my audience actually knew i was
19:32
writing a book I kept it a secret and to
19:36
kind of push myself to write it I told
19:40
them something was coming and I also
19:42
told them I was going off of social
19:44
media for two weeks and I did it because
19:48
I needed to freakin focus to get it get
19:51
it off the ground but it took me about a
19:53
month and a half to
19:54
months to write it and then i announced
19:59
it all over my different channels that i
20:01
was going to be doing a facebook live
20:03
that’s going to be the biggest amounts
20:04
whenever I had a ton of people come on
20:07
that come on that live I mean just that
20:09
first live i had about 80 people come on
20:11
and 70 of them bought the book right
20:12
there just because it was just a ton of
20:15
fun and I another thing I did to drive
20:18
the book sells is I had a raffle anybody
20:23
that bought a book got a raffle ticket
20:24
and with that raffle ticket they were
20:27
putting a drawing to win Apple products
20:29
I gave away an Apple watch and ipad mini
20:34
and a macbook pro and it was just a cool
20:37
bonus and it was super cool especially
20:39
when it was coming to the end I would
20:40
notice people that didn’t buy I could
20:42
then now contact him and say hey didn’t
20:44
know if you were gonna wanted to grab a
20:45
copy of my book but I’m doing the
20:47
drawing tomorrow so if you’re ever gonna
20:48
get it now is the time and they’re like
20:50
heck yes in fact I’ll get five you know
20:52
so and so that’s that’s kind of how it
20:55
was it was a fun month it was one of the
20:57
most fun projects ever did was launching
20:59
that book it was a blast I think that’s
21:01
awesome is I think it was cool how for 1
21:04
i’m up following it and see your
21:05
facebook live and see what you were
21:06
doing on it because they obviously my
21:08
marketing angle i thought it was just
21:10
brilliant very very cool idea but i
21:12
think the other thing that I really
21:13
liked the fact that you weren’t going
21:15
for being a number one best-selling
21:17
author in the small small small small
21:20
small small niche of yeah whatever might
21:23
have been so that was awesome very very
21:24
cool yeah thank you for that that means
21:26
a lot especially coming from a marketer
21:28
cuz all this was as I came up with a
21:30
raffle that idea like the day before the
21:32
launch so a friend helped me give the
21:35
idea so coming from a marketer saying
21:37
that then that is just really putting
21:39
stroking my ego it deserve to be stroked
21:43
you did a great job so I want to talk to
21:45
the next one which i think is just a
21:46
crazy so act right okay those of you
21:49
guys who are listening here obviously
21:50
Calvin’s uh is just out there crushing
21:53
it into multiple different areas and
21:54
what I want to spend time on this is
21:56
really where you’re passionate about
21:57
these days right now and that’s all this
21:59
whole idea as far as a social media
22:00
makeover and what you
22:02
Julia to really help build that whole
22:04
idea as far as that’s kind of becoming
22:07
the area where again a guy who you know
22:10
18 months to years ago really didn’t
22:12
know that much about social media is now
22:14
becoming the go-to guy for social media
22:16
makeovers and stuff so talk a little bit
22:18
about what it is you’re doing and and
22:19
how your how you’re driving people in
22:21
and all that other kind of fun stuff
22:23
you’re putting me too high i would say 8
22:25
10 12 months ago I didn’t crazy nobody
22:29
that’s the thing is I i was a little bit
22:33
intimidated by social media in the
22:34
beginning to be honest in fact i don’t
22:36
know if you’re familiar with the comic
22:37
strip Calvin and Hobbes but when i first
22:40
got when i first got on on social media
22:42
I was afraid to even show my face so I
22:45
had a picture of Calvin from calvin
22:48
hobbes my profile picture and so then I
22:52
decided to change that um but my passion
22:57
right now with social media is it’s
22:59
changed my life yeah nobody knew who i
23:03
was like i said when i first got
23:05
featured in entrepreneur magazine that
23:07
was this january so all the stuff that’s
23:10
happened over the last 18 months is quit
23:12
my job but most of everything from
23:15
getting the features to getting known
23:17
and get writing the book and starting my
23:20
business has happened since january this
23:21
year and a lot of credit goes to how
23:26
fast it’s been able to be spread through
23:28
the power of social media and so that’s
23:32
what I that I’m passionate about doing
23:33
is showing people how to use social
23:35
media super super effectively and what
23:39
I’ve kind of discovered is as I’m all
23:41
about simplifying things and finding the
23:43
very most potent simple things that give
23:47
you the biggest bang for your buck and
23:48
so I don’t know if you want me to go
23:49
into strategy but I have more or okay
23:52
awesome because I love talking about
23:54
these I have four core I call them the
23:57
four C’s to social media success the
23:59
four seats to social media success if
24:01
you do these four things it’s what blows
24:04
you up past everybody else on social
24:06
media and it’s how you will stand out
24:08
past ninety-seven percent of everybody
24:10
else around you and it’s been so fun to
24:13
see this and help other people do it so
24:15
those four C’s that i’ll go through
24:17
briefly and then talk about them in
24:19
detail those four C’s are content
24:21
context consistency and connection okay
24:25
context content or content context
24:28
consistency and connection so content
24:32
that’s your first thing that’s your
24:34
entry point what I’ve discovered is most
24:38
people that fail in business meaning
24:40
their business doesn’t grow fast enough
24:41
or they’re not becoming known it has
24:45
nothing to do with them being a bad
24:47
person there’s there’s no there’s
24:50
nothing to do with them you’ve been
24:51
having a bad product necessarily it’s
24:53
because of one thing and this is what I
24:55
what grant cardone says all the time
24:58
with when he talks about the same issue
24:59
the number one thing that kills a
25:01
business is obscurity meaning there’s no
25:05
there’s not enough customers that know
25:06
who you are that’s the problem and so
25:10
the first step to start breaking that
25:12
obscurity is to get content out there so
25:15
what’s content it’s anything that has to
25:17
do with you your story or your brand
25:19
it’s video it’s posting but a
25:21
distinction that I make is it’s your why
25:24
not your what and and I say that because
25:28
a lot of people use social media I think
25:30
in the wrong way where they’re always
25:31
talking about their vehicle this is
25:34
super huge in network marketing I love
25:36
network marketing a lot of my clients
25:38
are in the industry but one of the
25:40
things that a lot of amateurs do is they
25:42
talk about their what their business and
25:44
they post stuff like I need this many
25:45
people and stuff like that and as stuff
25:47
people don’t care about on social media
25:49
what sticks is when you talk about your
25:51
why so if its content around what you
25:54
believe if you follow people that crush
25:56
it like Gary Vaynerchuk I’ll use him as
25:58
an example he’s always showing content
26:01
that’s around his beliefs like you have
26:04
to hustle if you’re going to be
26:05
successful you need to have
26:07
self-awareness don’t live for friday in
26:11
the weekends your shit is broken as he
26:14
says if you are like all those are stuff
26:16
that he believes in what that’s doing is
26:17
that’s creating polarity is creating
26:20
people that don’t like him are not going
26:23
to follow him and people that that that
26:25
believe resonates with stick to him like
26:27
glue and
26:29
so that’s the first thing you have to
26:31
have content and content around what you
26:34
believe and what I’ll do is I’ll kind of
26:36
give the opposite effect that happens if
26:38
you don’t have these four seas and so
26:40
the first one without content you don’t
26:43
exist simple as that and in other
26:46
people’s minds customers who matter if
26:48
you don’t have content on social media
26:51
you do not exist so that’s the first see
26:56
the second see is context context is is
27:01
really cool because it’s it’s one of the
27:03
most misunderstood pieces to social
27:05
media and I think a good way to before
27:08
tying it to social media is to use a
27:10
real-world example so can i use you kind
27:13
of as a guinea pig Dave to kind of okay
27:15
so you’re in business right yeah I would
27:18
imagine you’ve probably talked to people
27:20
out in the world about clickfunnels
27:22
before right have you probably even have
27:25
business cards that show your name Dave
27:27
Woodward and it’s on a clickfunnels
27:28
Cartwright and you may have even handed
27:30
that to somebody before right here okay
27:32
I’m gonna make an assumption about you
27:34
though because I know you I have I know
27:37
I’m probably stretching to make this
27:38
assumption but correct me if i’m wrong
27:40
i’m going to assume that you have never
27:46
you’ve never gone to random funeral
27:49
homes during a funeral service and
27:52
handed people your clickfunnels business
27:56
card during a funeral service and talk
27:58
to them about your business while the
28:00
service was happening at somebody’s
28:02
funeral you didn’t know I’m am I pretty
28:05
safe and assuming you’ve never done that
28:06
before you’re definitely safe in
28:08
assuming that I haven’t done that one
28:10
before that’s good now now here’s what I
28:12
want you to notice and this is what I
28:13
want everybody to notice there’s nothing
28:16
wrong with talking to people about your
28:19
business there’s nothing wrong about
28:22
handing out your business card what is
28:24
so wrong though about if you did it in
28:27
that type of a situation and the answer
28:32
is one thing context it’s not the right
28:37
context to do it in it’s not appropriate
28:39
that’s the difference and a lot of
28:42
people forget
28:43
this on social media is you got to make
28:45
sure you’re fitting the right context
28:47
and every platform has a different
28:48
language here’s an example of somebody
28:50
that that killed it with the context you
28:53
know oreo the the cookie company right
28:55
um have you ever won once upon a time or
28:59
you’ll send a tweet out that that showed
29:01
a picture of a cookie in the dark and it
29:03
said at least you can still dunk in the
29:05
dark okay at least you can still dunk in
29:07
the dark any guesses on what happened to
29:11
this tweet when they sent that out I’m
29:14
sure it sure got a lot of Christmas
29:18
mostest it will you up it blew up but
29:21
that’s not the important part the
29:22
important part is why it blew up and it
29:26
is been it was and it went it actually
29:28
went viral question is why and here’s
29:32
why something you may know is do you
29:34
remember a couple years ago Dave when
29:37
during the Super Bowl in the middle of
29:40
Super Bowl the lights went out oh yeah
29:42
yeah I was a big deal right freaking
29:44
lights went okay so while the lights
29:46
were out people get our borders out of
29:49
their mind they’re sitting in the stands
29:51
what do they do they pull out their
29:52
phone they go to social media they go to
29:55
Twitter and right there in the middle of
29:58
the darkness is when they see the tweet
30:00
from Oreo that sense at least you can

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