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YouTube Transcript: English (auto-generated)
00:00
if you keep doing it like you have
00:01
customers and people that eventually
00:02
like your let’s get big enough where
00:04
it’s like I have some people it’s like
00:06
pushing a rock up a hill right and this
00:08
you get the top then it comes back down
00:09
boom the other side yeah it starts it
00:11
starts growing so it’s just it’s just
00:13
having fun and believing that that you
00:14
can actually do it and then not being so
00:16
stressed out they’re like oh this is you
00:18
know I’m gonna be successful it’s like
00:20
not like I keep your day job it’s not
00:21
sad while you’re doing it right so
00:23
you’re not stressed out about money and
00:24
finances and keep doing it have some fun
00:26
with it and be creative and then
00:27
eventually like if you keep consistent
00:29
for long enough eventually it’s going to
00:30
work if you’re like us you’ve dreamt of
00:38
building your own business empire and
00:40
the freedom that can bring you but today
00:42
there’s hidden traps on the path of
00:44
entrepreneurship placed by Big Brother
00:46
and the big brains so now we’re forced
00:49
to answer hard questions like how do we
00:51
grow a real company without taking on
00:53
the debt or giving away ownership or how
00:55
can we get leads and buyers for our own
00:57
products when there’s so much
00:58
competition with the deep pockets
01:00
finally those questions are answered and
01:02
tens of thousands of people are taking
01:04
the challenge to walk the new path of
01:06
entrepreneurship follow this podcast
01:08
while I asked about their shocking
01:10
journey from failure to freedom you can
01:12
join them to at one follow a calm I’m
01:15
your host Steve Jay Larson
01:16
and you’re listening to one funnel away
01:18
stories
01:22
what’s going on everyone I’m Steve
01:24
Larson here with a good friend and
01:26
mentor and brother I’d say russell
01:29
brunson everybody and if you don’t know
01:31
who he is
01:32
you’re probably new to this game so
01:33
because if you’ve been an entrepreneur
01:35
at all you know exactly who he is he is
01:37
the CEO and creator of clickfunnels
01:40
co-founder and he’s been helping
01:43
millions of entrepreneurs he’s helped me
01:45
personally create my own business in
01:47
fact everybody that you’re actually
01:48
gonna hear on the show one funnel with
01:49
stories is actually someone who has come
01:51
and learned from Russell Brunson himself
01:53
come in and came taking the one funnel
01:55
wake challenge and I’ve been having
01:57
success with it so I’m very excited to
01:59
have him on the show here I thought who
02:00
better to go fine and figure out his own
02:03
one funnel a story than Russell Brunson
02:04
himself so welcome geez right now we’re
02:07
on a ship with a whole bunch of
02:08
clickfunnels members who are all geeking
02:10
out on the funnels and stuff and so this
02:12
is like my favorite topic in the world
02:13
yeah a kid literally laughs like decade
02:15
half my life to talk about this and
02:17
teach about it so I’m excited to tell us
02:19
some stories super fun yeah pitching
02:21
homeless dude on the ship if he goes
02:22
we’re right here it’s rockin pretty hard
02:24
actually the camera falls back or
02:30
whatever just know that it’s out of
02:31
energy it’s sexually the ship under time
02:38
but for all the people who are out there
02:40
and want to go be an entrepreneur
02:42
starting get that that twitch the bug
02:44
you know to go and do them play the game
02:45
it’s the road goes for a while and it
02:50
can kind of be a lot of ups and downs
02:51
but how did you get the what was the
02:53
spark for usually so it was about 15
02:55
years ago and I was going to Boise State
02:57
I was wrestling there just about my
03:00
beautiful wife and decide proposed to
03:02
her and then after she said yes I told
03:04
my parents and the right suite so how
03:05
are you gonna actually like pay for that
03:07
thing called life and I was like why
03:09
don’t you support me like no like we
03:11
need married year that’s me yeah the
03:13
strings in you’re on your own I was like
03:14
oh no and I remember that night I was
03:16
sitting there watching TV I was like how
03:18
mine is poor my wife like I don’t want
03:19
to quit wrestling because that’s like my
03:21
my life my dream yeah and I was one
03:23
school and as I you know she’s gonna
03:25
support me obviously for a while but I
03:26
gotta figure something out right then on
03:28
TV there was an infomercial for an event
03:31
happening at Holiday and like the next
03:33
day
03:33
how to make money on the internet I was
03:34
like I’m in so I called the number got
03:37
my tickets next day I’m a holiday and
03:38
sitting in this room with like 100 other
03:39
people and the guy’s talking about the
03:41
internet and telling all these stories
03:43
and I remember I was just like I mean
03:45
this is gonna be amazing
03:46
and it’s funny because there’s so many
03:48
sub stories I could tell but you know
03:50
when I was a kid I got into direct mail
03:52
I remember like learning about how do
03:54
you make money back and I was like 12 13
03:55
years old and I was sitting in the
03:57
Holiday Inn listening to this guy talk
03:59
about internet marketing I was like this
04:00
is very similar to what I was learning
04:02
about before like how people made money
04:04
off line and anyway
04:06
needless to say I was like I was in I
04:08
got excited I signed up I was ready to
04:09
back my credit card giving him and I
04:11
didn’t have any money and but I was
04:13
charged all this stuff and I remember
04:14
that started the process of me learning
04:16
this whole this whole game and I ended
04:18
up refunding all the money from that
04:19
effects I didn’t have money anyway oh
04:21
yeah I wasn’t yet married my wife
04:24
would’ve probably killed me but it’s
04:25
like real it this spark like okay I
04:28
figured I’d make money and that’s gonna
04:29
have me hammers for my wife’s like
04:30
Russell and be married so I started
04:33
going through and and and and learning
04:36
learning this game learning how the
04:38
whole thing worked in one of my very
04:41
first a couple different little product
04:43
ideas well the first one that had real
04:44
traction and people heard the story
04:46
million times is I made a potato gun
04:48
teaching or she made a DVD teach people
04:51
how to make potato guns and if you don’t
04:53
know you take a potato you shove it down
04:55
to and then you shoot it love it if
04:58
Stephen actually watch this original DVD
05:00
one time when I was out of town for
05:01
something is amazing and so the DVD
05:06
actually worked right it did it’s a
05:07
great book by the way marketing and back
05:11
then there was a cycle overture and you
05:13
can go to overture and type in a keyword
05:15
and show you how many times each month
05:16
some of searching by keyword so I was
05:18
like I typed in potato gun remember
05:20
there’s like 18,000 searches a month I
05:22
was like this is my big idea so I went
05:24
to hell Depot with my buddy and we film
05:26
ourselves like behind the pipes and loot
05:28
him together made this whole DVD which
05:29
you see it’s a great let’s just head
05:31
shade we filled in start selling it
05:36
online putting my very first website
05:37
start selling it and start making some
05:39
money and it was just laying I was like
05:40
this is amazing I remember we ever make
05:43
a salad good 20 30 bucks I’d make and
05:45
that for me my wife is date
05:47
to go out and watch a movie or dinners
05:48
like this is so great and then after a
05:51
little while I got I got the Google slap
05:53
and um you know it stopped
05:56
stop being profile shot making money and
05:58
through that process is where I learned
06:00
how to make a funnel somebody one of my
06:02
friends who had a similar business he
06:03
messaged me was like he had a similar
06:06
business to mine and it it his it’s kind
06:09
of stopped working as well and he called
06:10
me I figured yeah I figured out like
06:12
what you figure I was like he’s like I
06:14
started adding upsells to all my
06:15
products my my first product and they
06:17
would I had enough so it’s like the
06:19
percentage of people who bought my first
06:20
probably bought the upsell and I was
06:22
like okay well how would that work for
06:23
me and he was like what you’re selling
06:24
the potato the DVD like what what could
06:27
you sell for nufs like what’s the next
06:28
thing that they need I was like left it
06:30
by the DVD they stuff to go to Home
06:31
Depot and buy the I think you know pipes
06:33
and the the barbecue can I there’s like
06:35
all the stuff he’s like yeah yeah he’s
06:37
like we’ll sell a kid then and so I
06:38
found these guys were making catering
06:40
kits which I was shocked I was there
06:42
somebody making tater than kids and they
06:43
partial for them they started shipping
06:44
the shipping the kids for me and made
06:48
over basically some about DVD episode
06:50
was a kit and sure enough I started
06:52
making way more money from every
06:53
customer I came through which made it’s
06:54
like they’re certified ads again and and
06:56
for me into business so that’s kind of
06:57
how this whole this whole craziness
07:00
started as incredible so I mean and to
07:03
think through just on that one funnel
07:06
how many attempts you were on that one
07:07
funnel probably make it profitable as a
07:09
tongue
07:11
I’ve watched multiple times sitting down
07:13
in here and you’ll go through and go oh
07:15
we’re back in the day I tried this Oh
07:17
remember every day I tried this and
07:19
you’ll just pull all these stories of
07:20
all these attempts you know that either
07:23
went really well for a while or for some
07:25
reason he stopped them or they were like
07:26
they taint our you know and and you just
07:29
kept going and trying to try and just
07:30
ballpark how many attempts do you think
07:32
it was once you the funnel was not not
07:35
all the ones before that just fine
07:37
so it’s interesting because I did is you
07:40
know that we did an interview of Andrew
07:41
Warner mixergy to drive our comedy club
07:44
and so he was preparing for he’s like he
07:45
sent some the old your old funnel a
07:47
sense of context of your journey so I
07:49
was like huh so I sat down and I spent
07:51
like two days trying to find him Oh back
07:52
to the wayback machine which is his old
07:54
web site archives old web sites and went
07:56
back to all my domain registrar see
07:57
every domain had ever purchased and
07:59
bought
08:00
not just domains I bought this is not
08:02
like how many amazing box that’s in the
08:04
thousands it’s like that’s way more it’s
08:05
how many things were you actually had
08:08
the idea built a logo had a product put
08:10
up a webpage and a funnel had copy
08:13
written headline like how many of those
08:14
it was like 120 plus of those that we
08:17
had dead gone to execution I gave him a
08:19
whole word doc or a Google Doc they had
08:21
them all it was like eight and a half
08:24
nine pages of them and most of them back
08:27
which in jesusí the old pages like I had
08:29
no idea he’s I did not write that’s how
08:31
many how many times she made I was like
08:32
oh yeah it was it was every month marks
08:35
one of two funnels and at first I was
08:37
really bad it’s like first one farm
08:39
during the next embalming and this is
08:41
pretty quick yeah I look like I’m in
08:44
front page designing page it looks
08:46
really bad because I don’t know use for
08:48
a beige and then I said it’s like a
08:49
coder guy I’m like hey here’s like 30
08:51
bucks you turn this like get this thing
08:53
online somehow and then make the images
08:55
to show up and then here’s my PayPal
08:57
button and then no idealist things and
08:58
so it was a painful hard process but it
09:01
was like the first ones in second third
09:03
it was crazy because like most him
09:04
didn’t work but every once while they
09:05
did it like I remember it was my junior
09:07
in college I just at the mirror wife
09:10
about a year and it was about Christmas
09:12
time and I did like I had marginal
09:14
successes and maybe total total
09:16
collected in my in my you know two years
09:18
during that time maybe maybe 10 grand
09:20
total collected right and I had a little
09:23
list of customers and it was Christmas
09:24
time and I was trying to think of like
09:26
how do I get something nice and why for
09:28
Christmas and I didn’t know all right so
09:30
I put together this little offer I call
09:31
it the grid cell as like it’s the grid -
09:33
so Christmas everything and I remember
09:35
um in the copy of it on the page I was
09:38
like hey you know this goes well my plan
09:41
is my wife a new couch because you know
09:43
long as I can’t afford it out he said
09:44
the endergonic copy and yeah it’s like
09:50
this is the plan and and I had a little
09:53
I had an affiliate program stuff luckily
09:54
I didn’t know the time I had like hey
09:56
aside make 30% promoting the Grinch cell
09:58
and the anyone’s gonna do it but it was
09:59
set up just in case what’s wrong I email
10:01
my list of like I know maybe maybe a
10:03
thousand subscribers max right all right
10:06
go out there there’s like 37 dollar
10:07
offer they went up every day like went
10:09
up by 10 bucks
10:10
something like by right now there’s my
10:11
urgency of scarcity cool launch this
10:13
thing and and I sold I don’t know a
10:16
couple thousand dollars worth when I was
10:17
like this is amazing and then this guy
10:19
did Carl Galletti who’s on my list had a
10:21
list he’s like he bought the offers like
10:23
this is awesome so he said without even
10:25
telling me sends an email to his looks
10:27
like hey Russel Brunson’s got this cool
10:29
British offer you should go buy it and
10:30
anyway in the three days of this little
10:33
monster to thirty thousand dollars in
10:34
sales which is that’s more than like my
10:37
teachers in college made in a year and I
10:40
got year yeah three years I was like oh
10:42
honey what to do and freaking out and so
10:45
it’s crazy he’s actually close to sell
10:47
down now when I bought the couch and
10:48
then it took a picture my Wi-Fi on the
10:49
couch and send it out to all the
10:51
customers and it was crazy because those
10:52
people were buying I people message like
10:54
I’m buying this just because I want you
10:55
and your wife to get that couch and like
10:57
man it was so cool and that was the
10:58
first like the first time I made like
11:00
actually in college like 30 grand and
11:03
and it was crazy it was funny cuz we
11:05
talked about my it wasn’t a business was
11:06
a promotion because after they stopped
11:08
there’s like no cash afterwards as my
11:14
wife was making her job and so I was
11:16
like we had tens like relax she quit her
11:18
double job and then and and then I was
11:20
like trying to go what how do i
11:21
replicate that and anyway that’s what
11:23
that’s part of the journey to this
11:25
amazing so I mean the the shell title is
11:27
one funnel way you go through hundreds I
11:30
mean you okay so with over a hundred
11:33
actually put together and launched but
11:35
I’m sure there were hundreds others yeah
11:38
somewhere there somewhere in that you
11:40
know right before launch between you
11:41
know buying and actually doing them I
11:43
mean what would you say to people what
11:45
was it that I guess for you personally
11:47
that motivated you to keep moving
11:48
forward to doing this because that’s a
11:50
lot of tries and most people if a really
11:52
hard time doing it after one fails and
11:54
you’re like what’s gonna happen I think
11:56
books will get stuck with the blue fruit
11:57
of like I believe what works for Russell
12:00
or something but I don’t think I can do
12:01
it you know and I was the other way
12:02
around like I saw other people doing I
12:04
was like I mean I remember names Armand
12:05
Morin
12:06
alex mandossian Marlon Sanders like
12:08
Yannick silver these are the guys who I
12:09
was watching I’m like they’re doing it
12:10
right and I was like they’re really cool
12:12
guys there’s no way that much smarter
12:14
than me alright so I just had perfect
12:16
bleep like I’m gonna figure it out and
12:17
so I was like okay I’m just gonna keep
12:18
trying twittering works ok I’ve nothing
12:19
else going on so I’m try this one and
12:21
this one and this one and this one and
12:23
and was crazy the first couple they knew
12:25
well but then it says it’s um snip one
12:29
has a little bit success next one you do
12:31
well hasn’t liked because you’re you’re
12:32
getting customers I seen some customers
12:34
alright and then ever my very core my
12:36
other big ones my very first software
12:39
products on zip brand is my first
12:40
product in like the internet yeah like
12:42
the marking word zip Brander and it
12:43
didn’t do awesome but like it was my
12:45
first big idea and it made a couple
12:47
hundred bucks and then I remember I had
12:49
decided for a product called forum
12:50
fortunes I’ve had a programmer coated it
12:52
and then I took my little customer list
12:54
and I promoted form fortunes and every
12:56
ride my first thousand dollar day I was
12:57
like that’s where they made it like
13:01
multiple months before thousand or day
13:02
and then the next idea was actually was
13:04
a horrible I’m so stupid news called
13:06
article spider I was like I paid a guy a
13:07
couple hundred bucks and a single
13:09
article spider and then I watched that
13:10
and I would had 1,700 all day I was like
13:12
look and like everything it completely
13:15
got better and better I think sometimes
13:16
people think one funnel way means I’m a
13:18
dog and I thought like nothing that
13:21
happens sometimes like right yeah
13:25
nothing nothing I think twenty million
13:26
dollars in six weeks thing but that’s
13:27
rare right it’s usually it’s like each
13:29
one’s a stepping stone to the next thing
13:30
and the next thing is like you just
13:32
starts growing and eventually like if
13:34
you keep doing it like you’re gonna have
13:36
customers and people that eventually
13:37
like your lists get big enough where
13:39
it’s like I just tell people is like
13:41
pushing a rock up a hill right and if
13:42
you get the top then it comes back down
13:43
boom the other side yeah it starts it
13:45
starts growing so it’s just it’s just
13:47
having fun and believing that that you
13:49
can actually do it and then not being so
13:51
stressed out they’re like oh this is you
13:53
know I’m gonna be successful it’s like
13:54
not like they keep your day job you’re
13:56
so excited while you’re doing it right
13:57
so you don’t stress that about money and
13:59
finances and keep doing have some fun
14:00
with it and be creative and then
14:01
eventually like if you keep consistent
14:03
for long enough eventually it’s gonna
14:04
work I think that’s awesome and I look
14:06
it even you describe it as perfect
14:08
belief in yourself how does someone get
14:10
that cuz I feel like that’s the thing
14:12
that people struggle with like you said
14:14
the most also and I’ve seen that and
14:16
they’ll come in and they’ll start
14:17
creating their first fun or whatever and
14:20
it’s not like it thought the models
14:23
you’re teaching in one phone away
14:24
they’re not new I mean they’ve been
14:26
around a while they’re so they’re
14:28
they’re a bulletproof I mean they’ve
14:30
been out there forever it’s someone’s
14:31
execution of the model that they really
14:33
get messed up on and having someone
14:35
cultivate that perfect beliefs
14:37
the biggest from people as they go out
14:38
initially and they’re like gonna start
14:40
business the excitement teller everyone
14:41
hey my wife I’m gonna be rich
14:43
hey mom hey and they tell everybody and
14:45
then I was like now I was the pressure
14:46
all right Oh like that’s scary you got a
14:49
safe sex like say like it’s like you
14:50
like it didn’t work or didn’t work I
14:52
mean I that promise I think you know the
14:53
same thing we tell everyone like like
14:56
when I was a kid when I was collecting
14:57
junk loan way back in the day I tell my
14:58
mom and my brother sisters like I’m
15:00
gonna be a millionaire
15:01
this one’s gonna be millionaire my I
15:03
remember the Mike mocking yay or Russell
15:05
you millionaire you know like I try you
15:08
know India makes you scared to try
15:10
because that so for me like when I am
15:12
rest on my business in college I didn’t
15:14
talk about it was just kind of like my
15:15
side project is my side house when
15:17
people asked matters dude what you know
15:19
what I did for a living you know I’m
15:20
just working some side stuff kind of
15:21
learn this online business I never told
15:23
them like I’m gonna be a billionaire my
15:25
funnel is gonna be the biggest because
15:26
then you have all the stress the
15:27
pressure like instead like fell quietly
15:29
cuz and if you fell like nobody even
15:31
knows yeah that’s the biggest thing
15:33
people understood understand like if you
15:34
just put something out there doesn’t
15:35
work like your own in the nose there’s
15:37
no stress of it right and I think that’s
15:40
the biggest fear people have a white
15:41
adhesive moon from from taking that step
15:43
is a belief in themselves but even more
15:45
so it’s the fear of like what’s gonna
15:47
happen if I fail I mean that’s that’s
15:50
the scary thing is and so when you just
15:52
kind of do it and do it on the side it’s
15:54
you know you have to fear of it it kills
15:57
all the pressure it makes it way so okay
15:59
so the one fun way challenge then just
16:01
for some context for people were like
16:02
watching and listening where did the
16:04
whole idea of one funnel way come from
16:07
and then the challenge also itself
16:09
there’s two separate things they’re very
16:11
cool
16:12
so I’ve missed last 15 years all of the
16:15
marketing greats and one of the the guys
16:18
I had a chance actually interview once
16:19
before he passed away which was crazy
16:21
was Gary Halbert he was you know a
16:23
legend called the prince of print and
16:26
like he’s he’s like the he’s like the
16:29
Babe Ruth of our of our world yeah yeah
16:31
you don’t know he’s the man he’s amazing
16:33
so I said a chance to interview him once
16:34
but he he had he had a quote something
16:39
said we said your your one self let
16:41
awaken me and rich and I remember
16:43
reading that back when I was getting
16:44
started and being really inspired by
16:45
like that’s cool I don’t know what sells
16:47
that it is like what products I kept
16:48
late you have pretty things out and
16:50
as someone with the very first product I
16:52
had that made a million dollars I
16:52
interviewed this guy named Vince James
16:54
he was a 28 year old kid he made a
16:56
hundred million dollars through some
16:58
supplements to dress and I interviewed
17:02
him and it’s funny because I interviewed
17:03
someone to learn from him and the two
17:05
years later I had this interview six
17:07
hour-long interview I was like I should
17:08
sell the synergy I never even thought
17:09
about I was I turn all these other ideas
17:10
and products and I was like the
17:12
interview is really good when people buy
17:13
that I sold that interview and wrote
17:16
cells that are for it sold it and in my
17:18
first one ever made a million bucks my
17:19
first two combo Club yeah or there was a
17:21
to Kabul Club and everything I was like
17:23
oh my gosh Gary Howard’s right I was one
17:25
sells Larry I didn’t which one it was
17:26
but that was the one that made me rich
17:27
hmm and I had no that was gonna be the
17:29
product they often I’ve done ton between
17:31
there but that was the one that made me
17:32
rich initially and I remember that that
17:36
was the lesson for me and then fast
17:37
forward now to phone-hacking live which
17:39
is our big annual event we do every year
17:40
a camera cruise was it the third one you
17:43
were there with me we were right in the
17:44
coffee oh yeah yeah yeah and they’re
17:47
going and I’m trying to think of like
17:48
yeah what’s the headline for for the
17:51
event and also that I remember that
17:53
we’re one sells one away from me and
17:54
rich that’s like ask was like he’s your
17:56
one phone away from being rich and
17:57
member I wrote that as a headline I
18:04
being rich is like a cool thing but like
18:06
it just so you guys know like I’m gonna
18:08
fast-forward like two years down your
18:09
journey it’s it really doesn’t matter
18:11
it’s cool for like three seconds yeah
18:13
you’re like no what am i cool
18:19
yeah I make well you’re one for being
18:21
rich like what else like what’s more
18:22
meaning for me where you’re one fun away
18:23
from that’s thinking about our customers
18:26
like well some people they have a boss
18:27
they hate to make your one phone away
18:28
from firing your boss I was like that’s
18:30
cool that’s local for a segment a lot of
18:32
people that are existing business owners
18:34
and try to take business the next level
18:35
some like okay so delete that I get one
18:37
phone away for more impacting lives we
18:40
won’t find we had like 10 different
18:41
variations of everything and like
18:42
they’re all good but they were
18:43
encompassing so I’d leave it as like one
18:45
phone away I’m sitting back and my chair
18:47
just looking at the funnel looking at it
18:49
and I was like bleh me that’s it one
18:51
phone away like it’s different for
18:53
everyone like everyone like it’s gonna
18:55
mean something different everyone to
18:56
like for for you it might be the one for
18:58
life from quitting your job might be one
19:00
for away from from you know starting a
19:02
new career
19:02
from from growing your business more
19:05
like everyone’s got different things I
19:06
left him more open and so I was
19:07
initially it was and we get our hole
19:08
hole Devastator one funnel way and by
19:10
the way since then every front of like
19:12
eleven still has always been being one
19:14
funnel if he wasn’t anything like
19:15
there’s no new thing that’s the theme
19:16
it’s the promise like yeah because
19:18
everyone’s different phase in their life
19:19
I had times in my life where I’ve lived
19:22
it was on the brink of bankruptcy and
19:23
the fun was the thing that turned it
19:24
around for him other times where it’s
19:26
like my new books coming out and it’s
19:27
the thing that got my book into the
19:29
hands of a hundred thousand people
19:30
playing a bigger impact like every phase
19:32
your life you’re always one fun away
19:33
from the next thing that you’re you’re
19:35
chasing right there’s always the next
19:36
tear the next thing is so it’s been the
19:38
thing that right for you yeah maybe
19:40
we’ll change it someday but I don’t
19:41
think we will that was kind of the the
19:44
thing and then it’s become such a mantra
19:48
side of our community and about a year
19:51
and a half ago we started geeking out on
19:53
challenge funnels things like that right
19:54
we should do a challenge for people
19:55
because we lost challenges how people
19:58
have successful weight loss right like
20:00
Rio and I’m gonna lose ten pounds I’m
20:01
gonna do this challenge or shout or
20:02
something I was over a period of time
20:04
yeah it’s hard I find a pier time
20:06
something there’s a start and an end day
20:08
something you know it’s hard to like I’m
20:09
gonna run a business for forever it’s
20:11
like fighting of you is something that
20:12
there’s a beginning and an end with it
20:13
with the tens words old like then
20:15
anybody can do it yeah so we’re like
20:17
well what should we do and it came back
20:19
to like you have to how much my dudes
20:21
like what if we did the one funnel my
20:22
challenge and as well as things just
20:24
like the age over-singing right is
20:27
amazing and there’s so many things like
20:29
with people that come into our community
20:30
from so need for I mean we have you know
20:33
I don’t think there’s many companies on
20:34
earth to publish more things you know
20:35
it’s like this out of this book or this
20:37
podcast isn’t really there’s so much
20:38
stuff happening out there yeah did you
20:39
will come in sometimes is like I heard
20:41
this amazing thing I want a funnel but
20:42
you don’t have any of the foundational
20:43
knowledge so you get a funnel you get
20:45
software and you’re like this is awesome
20:46
but I don’t I don’t know what to do or
20:48
how does it apply to me
20:49
yeah and so the one funnel my challenge
20:51
is really to take all if I take
20:53
everybody and then take them through a
20:54
process where they understand the the
20:56
core strategies that hooks story offer
20:58
and the fundamentals and how to create a
20:59
product and like and I can offer
21:01
different student product and I offer
21:03
and like and he actually created funnel
21:04
how do you think funnel what kind of
21:06
funny like just all the core
21:07
fundamentals so someone comes in they go
21:09
through 30 a process my time they’re
21:10
done they they’re speaking the same
21:12
language is they can now communicate any
21:13
menarche in our community
21:15
and like be on the same page instantly
21:16
and so that’s what the challenge is and
21:18
we started it initially about a year and
21:21
half ago for and we’re recording this
21:22
and first was like once every quarter we
21:25
did it there was like once every six
21:27
weeks and now it happens more often
21:28
because this become such a big part of
21:31
it and you know Louie structural
21:33
challenges you know it was like I came
21:34
in and talked strategically here’s the
21:36
strategy and you need to understand and
21:38
the Julie story came in was like okay
21:39
here’s the tactical it’s like gross
21:41
we’ll talk about this here step one two
21:42
and like show you in how to actually do
21:45
it and you came in with you know kind of
21:47
touching on both sides of those and also
21:48
the mindset and like pushing everything
21:51
and make sure you go mom I know we love
21:53
you guys yeah and then now we’ve even
21:55
added on top that we’ve got coaches who
21:56
were like full-time job is to sit in
21:58
your group and make sure you are
21:59
successful it’s like it’s it’s insane
22:02
for like it’s like a hundred bucks and
22:04
it gives you everything to be successful
22:06
like I’m spending insane amounts of
22:09
money every month for you guys come in
22:10
and have a coach live coaches answering
22:12
your questions make sure like just
22:13
pushing you long to be successful and
22:15
it’s been interesting watching over the
22:17
last year and a half as moving Ronnie’s
22:18
challenge it’s like people who come to
22:19
clickfunnels who don’t do the challenge
22:21
their success rate where it is versus
22:23
people who do things challenging how
22:24
much more mimic how much faster they
22:26
make how much success like it takes that
22:28
one phone away trajectory and like who
22:30
like takes it from like this is my
22:32
journey to like this is my journey it’s
22:34
pretty cool I’m jealous frankly the
22:36
people who have been able to you know to
22:37
me like I would do pioneers appreciate
22:41
for almost free like seventeen failures
22:44
before I knew the funnel was and there
22:46
was 17 more funnels after that even
22:49
though it’s sitting next to you like
22:50
think about that right this is oh my
22:53
gosh yeah you guys have such an amazing
22:54
powerhouse right there it’s ridiculous
22:58
okay so you gonna make the challenge and
23:00
people I mean there’s so many people
23:02
going to tens of thousands I mean I it’s
23:04
gotta be getting close to 100,000 mark
23:06
soon which is amazing the impact is
23:10
meant all over the place if kawatche
23:11
people who’ve gone through multiple
23:12
times do they go through once and it’s
23:15
like they’re gonna go to get for the
23:16
next funnel or for you know to fine-tune
23:19
when they created the first one but it’s
23:20
like it’s a thing that you keep going
23:21
through just like the fundamentals in
23:24
anything you know they
23:25
I’m gonna favorite quotes is from Vince
23:27
Lombardi said every single year you come
23:28
into the locker and first day of a
23:30
gentleman this is the football that’s
23:32
like this is like gentlemen ladies
23:34
gentlemen this is the funnel let’s get
23:36
back to the foundation I think sometimes
23:38
in our world we get so excited by all
23:39
the the bells of the whistle the funnels
23:41
we never get like when it all comes down
23:42
to it it’s these core principles that
23:44
make a funnel work it doesn’t matter as
23:46
long as you have them that’s the key to
23:49
being successful so it’s just like to
23:51
end here and close it up with it and
23:53
looking back what all those principles
23:54
are what would you say is like one of
23:57
the the things that is one of the
23:59
principles just over and over and over
24:00
again and all the funnels hey if I don’t
24:02
have this I won’t launch a funnel if I
24:03
don’t have this the funnel won’t even
24:05
work well it’s that thing that people
24:06
can expect to learn in the one funnel a
24:08
challenge and it’s kind of makes all the
24:10
difference for you I think it’s one
24:12
thing about me to kind of go through it
24:13
backwards so yeah the principle of hook
24:15
story offer which is wheat straw this
24:17
whole thing is big and I think you know
24:19
one of the big differentiation is the
24:20
thing that makes there’s like a website
24:23
and the funnel or between non funnel
24:26
hacker businesses yeah
24:28
it starts with you guys hook sorry offer
24:30
search the offer for I think most
24:31
businesses start like here’s my product
24:33
money to sell and say no no we’re like
24:34
no you like you already felt like you
24:37
step was creating an offer which again
24:39
that we could spend hours you have three
24:41
day events you run that just to make
24:42
about the offer product it’s so vitally
24:44
important understand it’s not difficult
24:45
but it’s like we understand that it
24:46
makes funnels possible you had an offer
24:48
you can’t do it fun by doing she’s
24:49
having the product so it’s understanding
24:50
just a psychology how do you create an
24:52
offer we understand that it’s like when
24:54
I haven’t often how do you sell it we
24:55
need to tell story what’s the story and
24:56
how do you tell us - how do you elicit
24:58
the emotion you need to be able to get
24:59
some toast or - to make that offer sexy
25:02
exciting something actually wants it
25:04
right now you’ve got that now you have
25:05
the offering about the the the story
25:07
that increases the perceived value the
25:09
offered and what’s the hook sheets are
25:10
out there to get attention right I think
25:12
all of us are so busy saying people are
25:14
on their phones a thousand miles a day
25:16
just area going 2,000 miles out on the
25:18
phone scrolling through the in their
25:20
newsfeed yeah how do you get them to
25:21
stop big wait Steven you must you stop
25:25
them you get Mike you have the 10 she
25:27
tell them a story and then you making
25:28
the offer it’s like understand about
25:30
those principles and then you’re weaving
25:32
that into every step of your funnel you
25:33
weave into your ad you weave in chill
25:35
anything you even yourself eight like
25:36
like that that theme that framework
25:39
is probably the most essential things we
25:41
teach in the photo this one of the core
25:42
things there’s a lot of like so much
25:43
good stuff but when you when you match
25:45
that and see how it weaves in every
25:47
single step in the funnel and then
25:48
what’s cool it’s like when something
25:49
doesn’t work in your funnel you always
25:51
wants one of those three things
25:52
yeah my hats are working well it’s
25:53
either your hook your story your offer
25:54
okay I was working my landing page not
25:56
converting well it’s either the hook
25:57
story offer I peoplewe paste 100 ran for
25:59
a day for consulting and I they come in
26:02
at night my father I do mic well let’s
26:04
there’s the landing page what’s your
26:07
offer
26:07
okay you’re so smart I’m like literally
26:10
you can do this by home by yourself and
26:13
you can now with the one phone away
26:14
hundred bucks
26:15
it’s so much fun it’s like I love this
26:18
game it’s like everyday it’s exciting
26:19
since just looking those things I
26:21
understand the better you get at these
26:22
fundamentals you’ll get anybody’s funnel
26:24
back oh yeah I’m sure that you do it all
26:27
the time now but all of our one foing
26:29
members that currently are getting
26:30
better that’s like you watch a TV
26:31
commercial I’m like oh so it was
26:32
horrible
26:33
oh that story was like oh yeah he didn’t
26:34
have any emotion this right that offer
26:36
was the worst yeah and I was cruising
26:38
one of the guys into comical coaching
26:40
program I’m afraid to find it or uh I’m
26:43
not gonna find it but he he was walking
26:46
down the boardwalk and there’s decide
26:47
and it was like a restaurant and they
26:49
had that actual offers like you come in
26:52
right now you’re getting free drinks we
26:54
have Wi-Fi men women’s bathrooms like
26:57
all the set it was like this stack that
26:58
the slides like this is an actual offer
27:00
everything rustles they come by my
27:01
hamburgers guys if you buy my hamburger
27:02
you also get free water freaking
27:04
bathroom I fight it was just like and
27:06
they’re recognizing it now to you and
27:07
it’s just fun me start when you’re aware
27:09
of the patterns are recognizing it when
27:10
just are recognizing and other people
27:11
think it’s easier to do for yourself and
27:13
and it’s it’s the game gets fun and
27:16
moldable oh my gosh this is actually
27:19
playing it is so fun so but and because
27:21
I click falls you have to go through
27:22
front page and do all this you go
27:25
through this you guys have a sociable I
27:28
had to bleed Donnell’s I get was like
27:30
we’re typing car fingers and then like
27:32
begging people who were smarter than me
27:33
and paying them to like it’s so let’s
27:36
you to three months process and then you
27:38
go launch and you don’t even know focus
27:39
and that amount of time to go put it out
27:41
like oh my gosh yeah well we were
27:43
before by the the three years prior to
27:45
clickfunnels we were on a pace where we
27:47
would launch one really good funnel
27:49
every quarter our cost will be 30 50
27:52
grand per funnel and then about one out
27:54
of four funnels hit one out of four so
27:57
it’s like you a failure failure failure
27:59
boom million-dollar winner you know and
28:02
some and some times it was like it’s
28:04
like fail fail fail for know fail like
28:06
like if we thought was a given we’re
28:08
done like we’re our business then they
28:09
fifth one would hit right then not that
28:11
you know but that’s not was it was it
28:13
was a gamble but it was like that’s what
28:15
it wasn’t like once a year we would hope
28:17
for at least one home run that would pay
28:18
for the bills for us the year and so
28:20
that was like four years of that it was
28:22
it was painful and so we bill
28:24
clickfunnels I can build a funnel in a
28:25
couple hours we just like oh my gosh
28:27
like it’s on like Donkey Kong yeah
28:28
there’s no saving long I mean think
28:31
about if you don’t know if you’ve taken
28:33
the challenge to go to one funnel wacom
28:34
to take it it’s a hundred bucks
28:36
hey it’s not to make money this is for
28:39
you to go in and actually yeah you
28:40
should be your box it cost me almost
28:42
hundred bucks like you get it work
28:44
what’s an mp3 player like all this
28:45
insanely cool stuff comes yeah this is
28:48
this challenge is not about us
28:49
I’ll make money when you start killed it
28:51
with funnels and you pay for a click
28:52
photo software in the future this
28:54
channel is not where I make money this
28:55
is where we give everything back to you
28:57
to be able to serve you and give you
28:58
success again you’re getting live
29:00
coaching you have full-time coaches who
29:02
just sitting there in your members area
29:03
helping you you got Stephen who is
29:05
insane like pushing you training you
29:07
coaching you like the best of the best
29:10
is in here
29:10
it’s interesting you know most internet
29:13
marketing courses or anywhere from on
29:15
the low-end 500 bucks most of their a
29:17
thousand two thousand dollars yeah and
29:19
none of them give you the fraction what
29:21
you’re getting here inside of work for
29:22
my challenge yeah guys thanks so much
29:24
for joining we got a phone reading right
29:27
now but honestly though thanks probably
29:32
done I mean I think about it and I won’t
29:35
lie I have totally wept over this
29:37
because I’ll watch what he’s done and
29:39
effect I’ve asked I’ve asked you before
29:41
in the past as well like what why are
29:43
you continuing to go you know what makes
29:45
you keep moving forward and it is pure
29:47
in
29:48
to help as many people as possible and
29:51
to move the pace that he does he does
29:53
not need to be doing that so thank you
29:55
for that and the contributions you make
29:57
to the world and you’ve totally changed
29:58
the world
29:59
helped hundreds of thousands of people
30:00
now and just it now it’s this tree and
30:04
these entrepreneurs go help this is what
30:05
you told me all these entrepreneurs now
30:07
they have customers and those customers
30:08
go up other customers it just it grows
30:10
and expand this it’s amazingly cool yeah
30:13
it’s very very cool thanks so much as an
30:15
honor to do this with me it’s the next
30:16
day and we got you know have you on the
30:17
show so no worry I’m grateful to you and
30:19
your contribution to our community and
30:21
you know those who know Stephen work
30:24
next to me for two years before he went
30:25
out on his own doing this stuff and it’s
30:28
really fun to see somebody who pays
30:30
attention and then does it and
30:32
implements it and it was one of the
30:34
jokes when you were leaving your I’m
30:35
like your best student button and I need
30:37
to go like to go do the stuff yeah and
30:40
it was so painful for me to like let him
30:41
go around the world like okay go and
30:46
then they decided to watch you two go
30:48
and it hasn’t been like smooth sandy you
30:51
got ups and the downs yeah ups and the
30:52
bruises but then like now you’re sitting
30:54
astride and I’m watching the people who
30:57
are coming through like your world and
30:58
how the lives they’re changing and it’s
31:00
just like God so it’s so cool so I’m
31:02
grateful for you man and just hear your
31:04
how you’re taking these these concepts
31:06
and evolving and growing them for
31:07
different markets industries and you’re
31:09
having the same attack man I’ve opened
31:11
in a few years I’ll be able to sit back
31:12
and relax you’ll be taking this message
31:14
I keep changing the world oh man
31:18
challenge accepted
31:20
Todd is being in so guys go take the one
31:24
photo a week challenge go to one phone
31:25
away calm make sure you grab it
31:26
subscribe go to one phone away stories
31:28
calm because what the rest of the show
31:30
is gonna be is I’m gonna go interview
31:32
and travel around talking to other
31:33
entrepreneurs who kind of had you know
31:35
because we all go kind of it sucks for a
31:38
little while it’s it’s hard you there’s
31:39
a lot of personal development got to go
31:41
through and then eventually there’s kind
31:42
of this hockey stick moment right and
31:44
that’s what I want to go talk to the
31:46
entrepreneurs about about their journey
31:47
along the rest of the way so that’s what
31:49
you can expect on the rest of the show
31:50
and go go for taking the one phone away
31:54
challenge it’s awesome it’s finite
31:55
period we’re gonna push it you’re gonna
31:57
love it it’s gonna change your life
31:58
absolutely thanks so much man yeah thank
32:00
you
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