Can The One Funnel Away Challenge by ClickFunnels Teach You To Sell Anything? Feat Russell Brunson

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YouTube Transcript: English (auto-generated)

00:00

if you keep doing it like you have

00:01

customers and people that eventually

00:02

like your let’s get big enough where

00:04

it’s like I have some people it’s like

00:06

pushing a rock up a hill right and this

00:08

you get the top then it comes back down

00:09

boom the other side yeah it starts it

00:11

starts growing so it’s just it’s just

00:13

having fun and believing that that you

00:14

can actually do it and then not being so

00:16

stressed out they’re like oh this is you

00:18

know I’m gonna be successful it’s like

00:20

not like I keep your day job it’s not

00:21

sad while you’re doing it right so

00:23

you’re not stressed out about money and

00:24

finances and keep doing it have some fun

00:26

with it and be creative and then

00:27

eventually like if you keep consistent

00:29

for long enough eventually it’s going to

00:30

work if you’re like us you’ve dreamt of

00:38

building your own business empire and

00:40

the freedom that can bring you but today

00:42

there’s hidden traps on the path of

00:44

entrepreneurship placed by Big Brother

00:46

and the big brains so now we’re forced

00:49

to answer hard questions like how do we

00:51

grow a real company without taking on

00:53

the debt or giving away ownership or how

00:55

can we get leads and buyers for our own

00:57

products when there’s so much

00:58

competition with the deep pockets

01:00

finally those questions are answered and

01:02

tens of thousands of people are taking

01:04

the challenge to walk the new path of

01:06

entrepreneurship follow this podcast

01:08

while I asked about their shocking

01:10

journey from failure to freedom you can

01:12

join them to at one follow a calm I’m

01:15

your host Steve Jay Larson

01:16

and you’re listening to one funnel away

01:18

stories

01:22

what’s going on everyone I’m Steve

01:24

Larson here with a good friend and

01:26

mentor and brother I’d say russell

01:29

brunson everybody and if you don’t know

01:31

who he is

01:32

you’re probably new to this game so

01:33

because if you’ve been an entrepreneur

01:35

at all you know exactly who he is he is

01:37

the CEO and creator of clickfunnels

01:40

co-founder and he’s been helping

01:43

millions of entrepreneurs he’s helped me

01:45

personally create my own business in

01:47

fact everybody that you’re actually

01:48

gonna hear on the show one funnel with

01:49

stories is actually someone who has come

01:51

and learned from Russell Brunson himself

01:53

come in and came taking the one funnel

01:55

wake challenge and I’ve been having

01:57

success with it so I’m very excited to

01:59

have him on the show here I thought who

02:00

better to go fine and figure out his own

02:03

one funnel a story than Russell Brunson

02:04

himself so welcome geez right now we’re

02:07

on a ship with a whole bunch of

02:08

clickfunnels members who are all geeking

02:10

out on the funnels and stuff and so this

02:12

is like my favorite topic in the world

02:13

yeah a kid literally laughs like decade

02:15

half my life to talk about this and

02:17

teach about it so I’m excited to tell us

02:19

some stories super fun yeah pitching

02:21

homeless dude on the ship if he goes

02:22

we’re right here it’s rockin pretty hard

02:24

actually the camera falls back or

02:30

whatever just know that it’s out of

02:31

energy it’s sexually the ship under time

02:38

but for all the people who are out there

02:40

and want to go be an entrepreneur

02:42

starting get that that twitch the bug

02:44

you know to go and do them play the game

02:45

it’s the road goes for a while and it

02:50

can kind of be a lot of ups and downs

02:51

but how did you get the what was the

02:53

spark for usually so it was about 15

02:55

years ago and I was going to Boise State

02:57

I was wrestling there just about my

03:00

beautiful wife and decide proposed to

03:02

her and then after she said yes I told

03:04

my parents and the right suite so how

03:05

are you gonna actually like pay for that

03:07

thing called life and I was like why

03:09

don’t you support me like no like we

03:11

need married year that’s me yeah the

03:13

strings in you’re on your own I was like

03:14

oh no and I remember that night I was

03:16

sitting there watching TV I was like how

03:18

mine is poor my wife like I don’t want

03:19

to quit wrestling because that’s like my

03:21

my life my dream yeah and I was one

03:23

school and as I you know she’s gonna

03:25

support me obviously for a while but I

03:26

gotta figure something out right then on

03:28

TV there was an infomercial for an event

03:31

happening at Holiday and like the next

03:33

day

03:33

how to make money on the internet I was

03:34

like I’m in so I called the number got

03:37

my tickets next day I’m a holiday and

03:38

sitting in this room with like 100 other

03:39

people and the guy’s talking about the

03:41

internet and telling all these stories

03:43

and I remember I was just like I mean

03:45

this is gonna be amazing

03:46

and it’s funny because there’s so many

03:48

sub stories I could tell but you know

03:50

when I was a kid I got into direct mail

03:52

I remember like learning about how do

03:54

you make money back and I was like 12 13

03:55

years old and I was sitting in the

03:57

Holiday Inn listening to this guy talk

03:59

about internet marketing I was like this

04:00

is very similar to what I was learning

04:02

about before like how people made money

04:04

off line and anyway

04:06

needless to say I was like I was in I

04:08

got excited I signed up I was ready to

04:09

back my credit card giving him and I

04:11

didn’t have any money and but I was

04:13

charged all this stuff and I remember

04:14

that started the process of me learning

04:16

this whole this whole game and I ended

04:18

up refunding all the money from that

04:19

effects I didn’t have money anyway oh

04:21

yeah I wasn’t yet married my wife

04:24

would’ve probably killed me but it’s

04:25

like real it this spark like okay I

04:28

figured I’d make money and that’s gonna

04:29

have me hammers for my wife’s like

04:30

Russell and be married so I started

04:33

going through and and and and learning

04:36

learning this game learning how the

04:38

whole thing worked in one of my very

04:41

first a couple different little product

04:43

ideas well the first one that had real

04:44

traction and people heard the story

04:46

million times is I made a potato gun

04:48

teaching or she made a DVD teach people

04:51

how to make potato guns and if you don’t

04:53

know you take a potato you shove it down

04:55

to and then you shoot it love it if

04:58

Stephen actually watch this original DVD

05:00

one time when I was out of town for

05:01

something is amazing and so the DVD

05:06

actually worked right it did it’s a

05:07

great book by the way marketing and back

05:11

then there was a cycle overture and you

05:13

can go to overture and type in a keyword

05:15

and show you how many times each month

05:16

some of searching by keyword so I was

05:18

like I typed in potato gun remember

05:20

there’s like 18,000 searches a month I

05:22

was like this is my big idea so I went

05:24

to hell Depot with my buddy and we film

05:26

ourselves like behind the pipes and loot

05:28

him together made this whole DVD which

05:29

you see it’s a great let’s just head

05:31

shade we filled in start selling it

05:36

online putting my very first website

05:37

start selling it and start making some

05:39

money and it was just laying I was like

05:40

this is amazing I remember we ever make

05:43

a salad good 20 30 bucks I’d make and

05:45

that for me my wife is date

05:47

to go out and watch a movie or dinners

05:48

like this is so great and then after a

05:51

little while I got I got the Google slap

05:53

and um you know it stopped

05:56

stop being profile shot making money and

05:58

through that process is where I learned

06:00

how to make a funnel somebody one of my

06:02

friends who had a similar business he

06:03

messaged me was like he had a similar

06:06

business to mine and it it his it’s kind

06:09

of stopped working as well and he called

06:10

me I figured yeah I figured out like

06:12

what you figure I was like he’s like I

06:14

started adding upsells to all my

06:15

products my my first product and they

06:17

would I had enough so it’s like the

06:19

percentage of people who bought my first

06:20

probably bought the upsell and I was

06:22

like okay well how would that work for

06:23

me and he was like what you’re selling

06:24

the potato the DVD like what what could

06:27

you sell for nufs like what’s the next

06:28

thing that they need I was like left it

06:30

by the DVD they stuff to go to Home

06:31

Depot and buy the I think you know pipes

06:33

and the the barbecue can I there’s like

06:35

all the stuff he’s like yeah yeah he’s

06:37

like we’ll sell a kid then and so I

06:38

found these guys were making catering

06:40

kits which I was shocked I was there

06:42

somebody making tater than kids and they

06:43

partial for them they started shipping

06:44

the shipping the kids for me and made

06:48

over basically some about DVD episode

06:50

was a kit and sure enough I started

06:52

making way more money from every

06:53

customer I came through which made it’s

06:54

like they’re certified ads again and and

06:56

for me into business so that’s kind of

06:57

how this whole this whole craziness

07:00

started as incredible so I mean and to

07:03

think through just on that one funnel

07:06

how many attempts you were on that one

07:07

funnel probably make it profitable as a

07:09

tongue

07:11

I’ve watched multiple times sitting down

07:13

in here and you’ll go through and go oh

07:15

we’re back in the day I tried this Oh

07:17

remember every day I tried this and

07:19

you’ll just pull all these stories of

07:20

all these attempts you know that either

07:23

went really well for a while or for some

07:25

reason he stopped them or they were like

07:26

they taint our you know and and you just

07:29

kept going and trying to try and just

07:30

ballpark how many attempts do you think

07:32

it was once you the funnel was not not

07:35

all the ones before that just fine

07:37

so it’s interesting because I did is you

07:40

know that we did an interview of Andrew

07:41

Warner mixergy to drive our comedy club

07:44

and so he was preparing for he’s like he

07:45

sent some the old your old funnel a

07:47

sense of context of your journey so I

07:49

was like huh so I sat down and I spent

07:51

like two days trying to find him Oh back

07:52

to the wayback machine which is his old

07:54

web site archives old web sites and went

07:56

back to all my domain registrar see

07:57

every domain had ever purchased and

07:59

bought

08:00

not just domains I bought this is not

08:02

like how many amazing box that’s in the

08:04

thousands it’s like that’s way more it’s

08:05

how many things were you actually had

08:08

the idea built a logo had a product put

08:10

up a webpage and a funnel had copy

08:13

written headline like how many of those

08:14

it was like 120 plus of those that we

08:17

had dead gone to execution I gave him a

08:19

whole word doc or a Google Doc they had

08:21

them all it was like eight and a half

08:24

nine pages of them and most of them back

08:27

which in jesusí the old pages like I had

08:29

no idea he’s I did not write that’s how

08:31

many how many times she made I was like

08:32

oh yeah it was it was every month marks

08:35

one of two funnels and at first I was

08:37

really bad it’s like first one farm

08:39

during the next embalming and this is

08:41

pretty quick yeah I look like I’m in

08:44

front page designing page it looks

08:46

really bad because I don’t know use for

08:48

a beige and then I said it’s like a

08:49

coder guy I’m like hey here’s like 30

08:51

bucks you turn this like get this thing

08:53

online somehow and then make the images

08:55

to show up and then here’s my PayPal

08:57

button and then no idealist things and

08:58

so it was a painful hard process but it

09:01

was like the first ones in second third

09:03

it was crazy because like most him

09:04

didn’t work but every once while they

09:05

did it like I remember it was my junior

09:07

in college I just at the mirror wife

09:10

about a year and it was about Christmas

09:12

time and I did like I had marginal

09:14

successes and maybe total total

09:16

collected in my in my you know two years

09:18

during that time maybe maybe 10 grand

09:20

total collected right and I had a little

09:23

list of customers and it was Christmas

09:24

time and I was trying to think of like

09:26

how do I get something nice and why for

09:28

Christmas and I didn’t know all right so

09:30

I put together this little offer I call

09:31

it the grid cell as like it’s the grid -

09:33

so Christmas everything and I remember

09:35

um in the copy of it on the page I was

09:38

like hey you know this goes well my plan

09:41

is my wife a new couch because you know

09:43

long as I can’t afford it out he said

09:44

the endergonic copy and yeah it’s like

09:50

this is the plan and and I had a little

09:53

I had an affiliate program stuff luckily

09:54

I didn’t know the time I had like hey

09:56

aside make 30% promoting the Grinch cell

09:58

and the anyone’s gonna do it but it was

09:59

set up just in case what’s wrong I email

10:01

my list of like I know maybe maybe a

10:03

thousand subscribers max right all right

10:06

go out there there’s like 37 dollar

10:07

offer they went up every day like went

10:09

up by 10 bucks

10:10

something like by right now there’s my

10:11

urgency of scarcity cool launch this

10:13

thing and and I sold I don’t know a

10:16

couple thousand dollars worth when I was

10:17

like this is amazing and then this guy

10:19

did Carl Galletti who’s on my list had a

10:21

list he’s like he bought the offers like

10:23

this is awesome so he said without even

10:25

telling me sends an email to his looks

10:27

like hey Russel Brunson’s got this cool

10:29

British offer you should go buy it and

10:30

anyway in the three days of this little

10:33

monster to thirty thousand dollars in

10:34

sales which is that’s more than like my

10:37

teachers in college made in a year and I

10:40

got year yeah three years I was like oh

10:42

honey what to do and freaking out and so

10:45

it’s crazy he’s actually close to sell

10:47

down now when I bought the couch and

10:48

then it took a picture my Wi-Fi on the

10:49

couch and send it out to all the

10:51

customers and it was crazy because those

10:52

people were buying I people message like

10:54

I’m buying this just because I want you

10:55

and your wife to get that couch and like

10:57

man it was so cool and that was the

10:58

first like the first time I made like

11:00

actually in college like 30 grand and

11:03

and it was crazy it was funny cuz we

11:05

talked about my it wasn’t a business was

11:06

a promotion because after they stopped

11:08

there’s like no cash afterwards as my

11:14

wife was making her job and so I was

11:16

like we had tens like relax she quit her

11:18

double job and then and and then I was

11:20

like trying to go what how do i

11:21

replicate that and anyway that’s what

11:23

that’s part of the journey to this

11:25

amazing so I mean the the shell title is

11:27

one funnel way you go through hundreds I

11:30

mean you okay so with over a hundred

11:33

actually put together and launched but

11:35

I’m sure there were hundreds others yeah

11:38

somewhere there somewhere in that you

11:40

know right before launch between you

11:41

know buying and actually doing them I

11:43

mean what would you say to people what

11:45

was it that I guess for you personally

11:47

that motivated you to keep moving

11:48

forward to doing this because that’s a

11:50

lot of tries and most people if a really

11:52

hard time doing it after one fails and

11:54

you’re like what’s gonna happen I think

11:56

books will get stuck with the blue fruit

11:57

of like I believe what works for Russell

12:00

or something but I don’t think I can do

12:01

it you know and I was the other way

12:02

around like I saw other people doing I

12:04

was like I mean I remember names Armand

12:05

Morin

12:06

alex mandossian Marlon Sanders like

12:08

Yannick silver these are the guys who I

12:09

was watching I’m like they’re doing it

12:10

right and I was like they’re really cool

12:12

guys there’s no way that much smarter

12:14

than me alright so I just had perfect

12:16

bleep like I’m gonna figure it out and

12:17

so I was like okay I’m just gonna keep

12:18

trying twittering works ok I’ve nothing

12:19

else going on so I’m try this one and

12:21

this one and this one and this one and

12:23

and was crazy the first couple they knew

12:25

well but then it says it’s um snip one

12:29

has a little bit success next one you do

12:31

well hasn’t liked because you’re you’re

12:32

getting customers I seen some customers

12:34

alright and then ever my very core my

12:36

other big ones my very first software

12:39

products on zip brand is my first

12:40

product in like the internet yeah like

12:42

the marking word zip Brander and it

12:43

didn’t do awesome but like it was my

12:45

first big idea and it made a couple

12:47

hundred bucks and then I remember I had

12:49

decided for a product called forum

12:50

fortunes I’ve had a programmer coated it

12:52

and then I took my little customer list

12:54

and I promoted form fortunes and every

12:56

ride my first thousand dollar day I was

12:57

like that’s where they made it like

13:01

multiple months before thousand or day

13:02

and then the next idea was actually was

13:04

a horrible I’m so stupid news called

13:06

article spider I was like I paid a guy a

13:07

couple hundred bucks and a single

13:09

article spider and then I watched that

13:10

and I would had 1,700 all day I was like

13:12

look and like everything it completely

13:15

got better and better I think sometimes

13:16

people think one funnel way means I’m a

13:18

dog and I thought like nothing that

13:21

happens sometimes like right yeah

13:25

nothing nothing I think twenty million

13:26

dollars in six weeks thing but that’s

13:27

rare right it’s usually it’s like each

13:29

one’s a stepping stone to the next thing

13:30

and the next thing is like you just

13:32

starts growing and eventually like if

13:34

you keep doing it like you’re gonna have

13:36

customers and people that eventually

13:37

like your lists get big enough where

13:39

it’s like I just tell people is like

13:41

pushing a rock up a hill right and if

13:42

you get the top then it comes back down

13:43

boom the other side yeah it starts it

13:45

starts growing so it’s just it’s just

13:47

having fun and believing that that you

13:49

can actually do it and then not being so

13:51

stressed out they’re like oh this is you

13:53

know I’m gonna be successful it’s like

13:54

not like they keep your day job you’re

13:56

so excited while you’re doing it right

13:57

so you don’t stress that about money and

13:59

finances and keep doing have some fun

14:00

with it and be creative and then

14:01

eventually like if you keep consistent

14:03

for long enough eventually it’s gonna

14:04

work I think that’s awesome and I look

14:06

it even you describe it as perfect

14:08

belief in yourself how does someone get

14:10

that cuz I feel like that’s the thing

14:12

that people struggle with like you said

14:14

the most also and I’ve seen that and

14:16

they’ll come in and they’ll start

14:17

creating their first fun or whatever and

14:20

it’s not like it thought the models

14:23

you’re teaching in one phone away

14:24

they’re not new I mean they’ve been

14:26

around a while they’re so they’re

14:28

they’re a bulletproof I mean they’ve

14:30

been out there forever it’s someone’s

14:31

execution of the model that they really

14:33

get messed up on and having someone

14:35

cultivate that perfect beliefs

14:37

the biggest from people as they go out

14:38

initially and they’re like gonna start

14:40

business the excitement teller everyone

14:41

hey my wife I’m gonna be rich

14:43

hey mom hey and they tell everybody and

14:45

then I was like now I was the pressure

14:46

all right Oh like that’s scary you got a

14:49

safe sex like say like it’s like you

14:50

like it didn’t work or didn’t work I

14:52

mean I that promise I think you know the

14:53

same thing we tell everyone like like

14:56

when I was a kid when I was collecting

14:57

junk loan way back in the day I tell my

14:58

mom and my brother sisters like I’m

15:00

gonna be a millionaire

15:01

this one’s gonna be millionaire my I

15:03

remember the Mike mocking yay or Russell

15:05

you millionaire you know like I try you

15:08

know India makes you scared to try

15:10

because that so for me like when I am

15:12

rest on my business in college I didn’t

15:14

talk about it was just kind of like my

15:15

side project is my side house when

15:17

people asked matters dude what you know

15:19

what I did for a living you know I’m

15:20

just working some side stuff kind of

15:21

learn this online business I never told

15:23

them like I’m gonna be a billionaire my

15:25

funnel is gonna be the biggest because

15:26

then you have all the stress the

15:27

pressure like instead like fell quietly

15:29

cuz and if you fell like nobody even

15:31

knows yeah that’s the biggest thing

15:33

people understood understand like if you

15:34

just put something out there doesn’t

15:35

work like your own in the nose there’s

15:37

no stress of it right and I think that’s

15:40

the biggest fear people have a white

15:41

adhesive moon from from taking that step

15:43

is a belief in themselves but even more

15:45

so it’s the fear of like what’s gonna

15:47

happen if I fail I mean that’s that’s

15:50

the scary thing is and so when you just

15:52

kind of do it and do it on the side it’s

15:54

you know you have to fear of it it kills

15:57

all the pressure it makes it way so okay

15:59

so the one fun way challenge then just

16:01

for some context for people were like

16:02

watching and listening where did the

16:04

whole idea of one funnel way come from

16:07

and then the challenge also itself

16:09

there’s two separate things they’re very

16:11

cool

16:12

so I’ve missed last 15 years all of the

16:15

marketing greats and one of the the guys

16:18

I had a chance actually interview once

16:19

before he passed away which was crazy

16:21

was Gary Halbert he was you know a

16:23

legend called the prince of print and

16:26

like he’s he’s like the he’s like the

16:29

Babe Ruth of our of our world yeah yeah

16:31

you don’t know he’s the man he’s amazing

16:33

so I said a chance to interview him once

16:34

but he he had he had a quote something

16:39

said we said your your one self let

16:41

awaken me and rich and I remember

16:43

reading that back when I was getting

16:44

started and being really inspired by

16:45

like that’s cool I don’t know what sells

16:47

that it is like what products I kept

16:48

late you have pretty things out and

16:50

as someone with the very first product I

16:52

had that made a million dollars I

16:52

interviewed this guy named Vince James

16:54

he was a 28 year old kid he made a

16:56

hundred million dollars through some

16:58

supplements to dress and I interviewed

17:02

him and it’s funny because I interviewed

17:03

someone to learn from him and the two

17:05

years later I had this interview six

17:07

hour-long interview I was like I should

17:08

sell the synergy I never even thought

17:09

about I was I turn all these other ideas

17:10

and products and I was like the

17:12

interview is really good when people buy

17:13

that I sold that interview and wrote

17:16

cells that are for it sold it and in my

17:18

first one ever made a million bucks my

17:19

first two combo Club yeah or there was a

17:21

to Kabul Club and everything I was like

17:23

oh my gosh Gary Howard’s right I was one

17:25

sells Larry I didn’t which one it was

17:26

but that was the one that made me rich

17:27

hmm and I had no that was gonna be the

17:29

product they often I’ve done ton between

17:31

there but that was the one that made me

17:32

rich initially and I remember that that

17:36

was the lesson for me and then fast

17:37

forward now to phone-hacking live which

17:39

is our big annual event we do every year

17:40

a camera cruise was it the third one you

17:43

were there with me we were right in the

17:44

coffee oh yeah yeah yeah and they’re

17:47

going and I’m trying to think of like

17:48

yeah what’s the headline for for the

17:51

event and also that I remember that

17:53

we’re one sells one away from me and

17:54

rich that’s like ask was like he’s your

17:56

one phone away from being rich and

17:57

member I wrote that as a headline I

18:04

being rich is like a cool thing but like

18:06

it just so you guys know like I’m gonna

18:08

fast-forward like two years down your

18:09

journey it’s it really doesn’t matter

18:11

it’s cool for like three seconds yeah

18:13

you’re like no what am i cool

18:19

yeah I make well you’re one for being

18:21

rich like what else like what’s more

18:22

meaning for me where you’re one fun away

18:23

from that’s thinking about our customers

18:26

like well some people they have a boss

18:27

they hate to make your one phone away

18:28

from firing your boss I was like that’s

18:30

cool that’s local for a segment a lot of

18:32

people that are existing business owners

18:34

and try to take business the next level

18:35

some like okay so delete that I get one

18:37

phone away for more impacting lives we

18:40

won’t find we had like 10 different

18:41

variations of everything and like

18:42

they’re all good but they were

18:43

encompassing so I’d leave it as like one

18:45

phone away I’m sitting back and my chair

18:47

just looking at the funnel looking at it

18:49

and I was like bleh me that’s it one

18:51

phone away like it’s different for

18:53

everyone like everyone like it’s gonna

18:55

mean something different everyone to

18:56

like for for you it might be the one for

18:58

life from quitting your job might be one

19:00

for away from from you know starting a

19:02

new career

19:02

from from growing your business more

19:05

like everyone’s got different things I

19:06

left him more open and so I was

19:07

initially it was and we get our hole

19:08

hole Devastator one funnel way and by

19:10

the way since then every front of like

19:12

eleven still has always been being one

19:14

funnel if he wasn’t anything like

19:15

there’s no new thing that’s the theme

19:16

it’s the promise like yeah because

19:18

everyone’s different phase in their life

19:19

I had times in my life where I’ve lived

19:22

it was on the brink of bankruptcy and

19:23

the fun was the thing that turned it

19:24

around for him other times where it’s

19:26

like my new books coming out and it’s

19:27

the thing that got my book into the

19:29

hands of a hundred thousand people

19:30

playing a bigger impact like every phase

19:32

your life you’re always one fun away

19:33

from the next thing that you’re you’re

19:35

chasing right there’s always the next

19:36

tear the next thing is so it’s been the

19:38

thing that right for you yeah maybe

19:40

we’ll change it someday but I don’t

19:41

think we will that was kind of the the

19:44

thing and then it’s become such a mantra

19:48

side of our community and about a year

19:51

and a half ago we started geeking out on

19:53

challenge funnels things like that right

19:54

we should do a challenge for people

19:55

because we lost challenges how people

19:58

have successful weight loss right like

20:00

Rio and I’m gonna lose ten pounds I’m

20:01

gonna do this challenge or shout or

20:02

something I was over a period of time

20:04

yeah it’s hard I find a pier time

20:06

something there’s a start and an end day

20:08

something you know it’s hard to like I’m

20:09

gonna run a business for forever it’s

20:11

like fighting of you is something that

20:12

there’s a beginning and an end with it

20:13

with the tens words old like then

20:15

anybody can do it yeah so we’re like

20:17

well what should we do and it came back

20:19

to like you have to how much my dudes

20:21

like what if we did the one funnel my

20:22

challenge and as well as things just

20:24

like the age over-singing right is

20:27

amazing and there’s so many things like

20:29

with people that come into our community

20:30

from so need for I mean we have you know

20:33

I don’t think there’s many companies on

20:34

earth to publish more things you know

20:35

it’s like this out of this book or this

20:37

podcast isn’t really there’s so much

20:38

stuff happening out there yeah did you

20:39

will come in sometimes is like I heard

20:41

this amazing thing I want a funnel but

20:42

you don’t have any of the foundational

20:43

knowledge so you get a funnel you get

20:45

software and you’re like this is awesome

20:46

but I don’t I don’t know what to do or

20:48

how does it apply to me

20:49

yeah and so the one funnel my challenge

20:51

is really to take all if I take

20:53

everybody and then take them through a

20:54

process where they understand the the

20:56

core strategies that hooks story offer

20:58

and the fundamentals and how to create a

20:59

product and like and I can offer

21:01

different student product and I offer

21:03

and like and he actually created funnel

21:04

how do you think funnel what kind of

21:06

funny like just all the core

21:07

fundamentals so someone comes in they go

21:09

through 30 a process my time they’re

21:10

done they they’re speaking the same

21:12

language is they can now communicate any

21:13

menarche in our community

21:15

and like be on the same page instantly

21:16

and so that’s what the challenge is and

21:18

we started it initially about a year and

21:21

half ago for and we’re recording this

21:22

and first was like once every quarter we

21:25

did it there was like once every six

21:27

weeks and now it happens more often

21:28

because this become such a big part of

21:31

it and you know Louie structural

21:33

challenges you know it was like I came

21:34

in and talked strategically here’s the

21:36

strategy and you need to understand and

21:38

the Julie story came in was like okay

21:39

here’s the tactical it’s like gross

21:41

we’ll talk about this here step one two

21:42

and like show you in how to actually do

21:45

it and you came in with you know kind of

21:47

touching on both sides of those and also

21:48

the mindset and like pushing everything

21:51

and make sure you go mom I know we love

21:53

you guys yeah and then now we’ve even

21:55

added on top that we’ve got coaches who

21:56

were like full-time job is to sit in

21:58

your group and make sure you are

21:59

successful it’s like it’s it’s insane

22:02

for like it’s like a hundred bucks and

22:04

it gives you everything to be successful

22:06

like I’m spending insane amounts of

22:09

money every month for you guys come in

22:10

and have a coach live coaches answering

22:12

your questions make sure like just

22:13

pushing you long to be successful and

22:15

it’s been interesting watching over the

22:17

last year and a half as moving Ronnie’s

22:18

challenge it’s like people who come to

22:19

clickfunnels who don’t do the challenge

22:21

their success rate where it is versus

22:23

people who do things challenging how

22:24

much more mimic how much faster they

22:26

make how much success like it takes that

22:28

one phone away trajectory and like who

22:30

like takes it from like this is my

22:32

journey to like this is my journey it’s

22:34

pretty cool I’m jealous frankly the

22:36

people who have been able to you know to

22:37

me like I would do pioneers appreciate

22:41

for almost free like seventeen failures

22:44

before I knew the funnel was and there

22:46

was 17 more funnels after that even

22:49

though it’s sitting next to you like

22:50

think about that right this is oh my

22:53

gosh yeah you guys have such an amazing

22:54

powerhouse right there it’s ridiculous

22:58

okay so you gonna make the challenge and

23:00

people I mean there’s so many people

23:02

going to tens of thousands I mean I it’s

23:04

gotta be getting close to 100,000 mark

23:06

soon which is amazing the impact is

23:10

meant all over the place if kawatche

23:11

people who’ve gone through multiple

23:12

times do they go through once and it’s

23:15

like they’re gonna go to get for the

23:16

next funnel or for you know to fine-tune

23:19

when they created the first one but it’s

23:20

like it’s a thing that you keep going

23:21

through just like the fundamentals in

23:24

anything you know they

23:25

I’m gonna favorite quotes is from Vince

23:27

Lombardi said every single year you come

23:28

into the locker and first day of a

23:30

gentleman this is the football that’s

23:32

like this is like gentlemen ladies

23:34

gentlemen this is the funnel let’s get

23:36

back to the foundation I think sometimes

23:38

in our world we get so excited by all

23:39

the the bells of the whistle the funnels

23:41

we never get like when it all comes down

23:42

to it it’s these core principles that

23:44

make a funnel work it doesn’t matter as

23:46

long as you have them that’s the key to

23:49

being successful so it’s just like to

23:51

end here and close it up with it and

23:53

looking back what all those principles

23:54

are what would you say is like one of

23:57

the the things that is one of the

23:59

principles just over and over and over

24:00

again and all the funnels hey if I don’t

24:02

have this I won’t launch a funnel if I

24:03

don’t have this the funnel won’t even

24:05

work well it’s that thing that people

24:06

can expect to learn in the one funnel a

24:08

challenge and it’s kind of makes all the

24:10

difference for you I think it’s one

24:12

thing about me to kind of go through it

24:13

backwards so yeah the principle of hook

24:15

story offer which is wheat straw this

24:17

whole thing is big and I think you know

24:19

one of the big differentiation is the

24:20

thing that makes there’s like a website

24:23

and the funnel or between non funnel

24:26

hacker businesses yeah

24:28

it starts with you guys hook sorry offer

24:30

search the offer for I think most

24:31

businesses start like here’s my product

24:33

money to sell and say no no we’re like

24:34

no you like you already felt like you

24:37

step was creating an offer which again

24:39

that we could spend hours you have three

24:41

day events you run that just to make

24:42

about the offer product it’s so vitally

24:44

important understand it’s not difficult

24:45

but it’s like we understand that it

24:46

makes funnels possible you had an offer

24:48

you can’t do it fun by doing she’s

24:49

having the product so it’s understanding

24:50

just a psychology how do you create an

24:52

offer we understand that it’s like when

24:54

I haven’t often how do you sell it we

24:55

need to tell story what’s the story and

24:56

how do you tell us - how do you elicit

24:58

the emotion you need to be able to get

24:59

some toast or - to make that offer sexy

25:02

exciting something actually wants it

25:04

right now you’ve got that now you have

25:05

the offering about the the the story

25:07

that increases the perceived value the

25:09

offered and what’s the hook sheets are

25:10

out there to get attention right I think

25:12

all of us are so busy saying people are

25:14

on their phones a thousand miles a day

25:16

just area going 2,000 miles out on the

25:18

phone scrolling through the in their

25:20

newsfeed yeah how do you get them to

25:21

stop big wait Steven you must you stop

25:25

them you get Mike you have the 10 she

25:27

tell them a story and then you making

25:28

the offer it’s like understand about

25:30

those principles and then you’re weaving

25:32

that into every step of your funnel you

25:33

weave into your ad you weave in chill

25:35

anything you even yourself eight like

25:36

like that that theme that framework

25:39

is probably the most essential things we

25:41

teach in the photo this one of the core

25:42

things there’s a lot of like so much

25:43

good stuff but when you when you match

25:45

that and see how it weaves in every

25:47

single step in the funnel and then

25:48

what’s cool it’s like when something

25:49

doesn’t work in your funnel you always

25:51

wants one of those three things

25:52

yeah my hats are working well it’s

25:53

either your hook your story your offer

25:54

okay I was working my landing page not

25:56

converting well it’s either the hook

25:57

story offer I peoplewe paste 100 ran for

25:59

a day for consulting and I they come in

26:02

at night my father I do mic well let’s

26:04

there’s the landing page what’s your

26:07

offer

26:07

okay you’re so smart I’m like literally

26:10

you can do this by home by yourself and

26:13

you can now with the one phone away

26:14

hundred bucks

26:15

it’s so much fun it’s like I love this

26:18

game it’s like everyday it’s exciting

26:19

since just looking those things I

26:21

understand the better you get at these

26:22

fundamentals you’ll get anybody’s funnel

26:24

back oh yeah I’m sure that you do it all

26:27

the time now but all of our one foing

26:29

members that currently are getting

26:30

better that’s like you watch a TV

26:31

commercial I’m like oh so it was

26:32

horrible

26:33

oh that story was like oh yeah he didn’t

26:34

have any emotion this right that offer

26:36

was the worst yeah and I was cruising

26:38

one of the guys into comical coaching

26:40

program I’m afraid to find it or uh I’m

26:43

not gonna find it but he he was walking

26:46

down the boardwalk and there’s decide

26:47

and it was like a restaurant and they

26:49

had that actual offers like you come in

26:52

right now you’re getting free drinks we

26:54

have Wi-Fi men women’s bathrooms like

26:57

all the set it was like this stack that

26:58

the slides like this is an actual offer

27:00

everything rustles they come by my

27:01

hamburgers guys if you buy my hamburger

27:02

you also get free water freaking

27:04

bathroom I fight it was just like and

27:06

they’re recognizing it now to you and

27:07

it’s just fun me start when you’re aware

27:09

of the patterns are recognizing it when

27:10

just are recognizing and other people

27:11

think it’s easier to do for yourself and

27:13

and it’s it’s the game gets fun and

27:16

moldable oh my gosh this is actually

27:19

playing it is so fun so but and because

27:21

I click falls you have to go through

27:22

front page and do all this you go

27:25

through this you guys have a sociable I

27:28

had to bleed Donnell’s I get was like

27:30

we’re typing car fingers and then like

27:32

begging people who were smarter than me

27:33

and paying them to like it’s so let’s

27:36

you to three months process and then you

27:38

go launch and you don’t even know focus

27:39

and that amount of time to go put it out

27:41

like oh my gosh yeah well we were

27:43

before by the the three years prior to

27:45

clickfunnels we were on a pace where we

27:47

would launch one really good funnel

27:49

every quarter our cost will be 30 50

27:52

grand per funnel and then about one out

27:54

of four funnels hit one out of four so

27:57

it’s like you a failure failure failure

27:59

boom million-dollar winner you know and

28:02

some and some times it was like it’s

28:04

like fail fail fail for know fail like

28:06

like if we thought was a given we’re

28:08

done like we’re our business then they

28:09

fifth one would hit right then not that

28:11

you know but that’s not was it was it

28:13

was a gamble but it was like that’s what

28:15

it wasn’t like once a year we would hope

28:17

for at least one home run that would pay

28:18

for the bills for us the year and so

28:20

that was like four years of that it was

28:22

it was painful and so we bill

28:24

clickfunnels I can build a funnel in a

28:25

couple hours we just like oh my gosh

28:27

like it’s on like Donkey Kong yeah

28:28

there’s no saving long I mean think

28:31

about if you don’t know if you’ve taken

28:33

the challenge to go to one funnel wacom

28:34

to take it it’s a hundred bucks

28:36

hey it’s not to make money this is for

28:39

you to go in and actually yeah you

28:40

should be your box it cost me almost

28:42

hundred bucks like you get it work

28:44

what’s an mp3 player like all this

28:45

insanely cool stuff comes yeah this is

28:48

this challenge is not about us

28:49

I’ll make money when you start killed it

28:51

with funnels and you pay for a click

28:52

photo software in the future this

28:54

channel is not where I make money this

28:55

is where we give everything back to you

28:57

to be able to serve you and give you

28:58

success again you’re getting live

29:00

coaching you have full-time coaches who

29:02

just sitting there in your members area

29:03

helping you you got Stephen who is

29:05

insane like pushing you training you

29:07

coaching you like the best of the best

29:10

is in here

29:10

it’s interesting you know most internet

29:13

marketing courses or anywhere from on

29:15

the low-end 500 bucks most of their a

29:17

thousand two thousand dollars yeah and

29:19

none of them give you the fraction what

29:21

you’re getting here inside of work for

29:22

my challenge yeah guys thanks so much

29:24

for joining we got a phone reading right

29:27

now but honestly though thanks probably

29:32

done I mean I think about it and I won’t

29:35

lie I have totally wept over this

29:37

because I’ll watch what he’s done and

29:39

effect I’ve asked I’ve asked you before

29:41

in the past as well like what why are

29:43

you continuing to go you know what makes

29:45

you keep moving forward and it is pure

29:47

in

29:48

to help as many people as possible and

29:51

to move the pace that he does he does

29:53

not need to be doing that so thank you

29:55

for that and the contributions you make

29:57

to the world and you’ve totally changed

29:58

the world

29:59

helped hundreds of thousands of people

30:00

now and just it now it’s this tree and

30:04

these entrepreneurs go help this is what

30:05

you told me all these entrepreneurs now

30:07

they have customers and those customers

30:08

go up other customers it just it grows

30:10

and expand this it’s amazingly cool yeah

30:13

it’s very very cool thanks so much as an

30:15

honor to do this with me it’s the next

30:16

day and we got you know have you on the

30:17

show so no worry I’m grateful to you and

30:19

your contribution to our community and

30:21

you know those who know Stephen work

30:24

next to me for two years before he went

30:25

out on his own doing this stuff and it’s

30:28

really fun to see somebody who pays

30:30

attention and then does it and

30:32

implements it and it was one of the

30:34

jokes when you were leaving your I’m

30:35

like your best student button and I need

30:37

to go like to go do the stuff yeah and

30:40

it was so painful for me to like let him

30:41

go around the world like okay go and

30:46

then they decided to watch you two go

30:48

and it hasn’t been like smooth sandy you

30:51

got ups and the downs yeah ups and the

30:52

bruises but then like now you’re sitting

30:54

astride and I’m watching the people who

30:57

are coming through like your world and

30:58

how the lives they’re changing and it’s

31:00

just like God so it’s so cool so I’m

31:02

grateful for you man and just hear your

31:04

how you’re taking these these concepts

31:06

and evolving and growing them for

31:07

different markets industries and you’re

31:09

having the same attack man I’ve opened

31:11

in a few years I’ll be able to sit back

31:12

and relax you’ll be taking this message

31:14

I keep changing the world oh man

31:18

challenge accepted

31:20

Todd is being in so guys go take the one

31:24

photo a week challenge go to one phone

31:25

away calm make sure you grab it

31:26

subscribe go to one phone away stories

31:28

calm because what the rest of the show

31:30

is gonna be is I’m gonna go interview

31:32

and travel around talking to other

31:33

entrepreneurs who kind of had you know

31:35

because we all go kind of it sucks for a

31:38

little while it’s it’s hard you there’s

31:39

a lot of personal development got to go

31:41

through and then eventually there’s kind

31:42

of this hockey stick moment right and

31:44

that’s what I want to go talk to the

31:46

entrepreneurs about about their journey

31:47

along the rest of the way so that’s what

31:49

you can expect on the rest of the show

31:50

and go go for taking the one phone away

31:54

challenge it’s awesome it’s finite

31:55

period we’re gonna push it you’re gonna

31:57

love it it’s gonna change your life

31:58

absolutely thanks so much man yeah thank

32:00

you

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