Chris Brewer, #1 Traffic Mistake And How To Avoid It - Digital Marketing Podcast

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward welcome back hackers
00:18
I’m your host Dave Woodward and today
00:20
you guys are in for an experience I can
00:23
I I’m I’ve had so much fun just taking
00:25
notes on our pre-show here so if you
00:27
guys are gonna love this let me
00:28
introduce you guys wanted to my dear
00:30
friends Chris Brewer please welcome to
00:32
the show hey thanks des it’s awesome to
00:35
talk to you again and connect with your
00:37
awesome funnel hacking audience this is
00:39
so much fun for me because Chris and
00:41
I’ve known each other for gosh a long
00:43
long time I mean I’ve it’s been at least
00:46
five seven ten years I don’t know how
00:47
long it’s been but it’s been so fun
00:49
we’ve known each other and as well as
00:52
his business partner Brett curry but
00:53
Russell and he have done business years
00:56
ago and I think the fun part is I mean
00:58
if we see each other at events we’ve
00:59
been talking about getting on the show
01:01
your schedules crazy cuz you work with
01:03
agencies and clients and met your
01:06
daughter actually have your daughter on
01:07
our show but I’m super super excited to
01:10
have you here so again Chris welcome so
01:12
much thank you very much and see that’s
01:15
one of those things as you get older
01:16
your kids start pre-empting you so like
01:18
she got topped bill thing it’s kind of
01:22
follow behind I’ll pick up the leftover
01:24
that’s how it’s gonna end up I think
01:27
well the part I’m most excited about is
01:31
just seeing the evolution of your
01:33
business we were talking just briefly
01:35
here about I mean so for those you guys
01:36
don’t know Chris and Brett and their
01:38
agency these guys have been this is like
01:40
traditional old school ad agency that’s
01:43
gone totally new age and based on all
01:46
the direct response marketing experience
01:47
they have these guys are just crushing
01:49
it with their for their clients and now
01:51
used to be I believe here as we were
01:54
talking earlier Chris you were kind of
01:55
focus more on traffic and conversion
01:57
agency and now you’ve renamed that
01:58
tagline to a full funnel agencies that
02:00
right yeah
02:01
it’s we’ve we’ve gone on a come a long
02:04
long way and it is kind of funny you
02:07
talking about kind of that traditional
02:09
agency because how we really got into
02:12
this business I’m
02:13
we owe Russell a big credit for that
02:17
because we were at one of those old bill
02:19
glazier Dan Kennedy events that Russell
02:23
was speaking at and Brett and Russell
02:25
connected and Russell saw that we had
02:28
our own local kind of traditional agency
02:30
and we had a little mastermind and Brett
02:33
essentially became the poster child of a
02:37
launch that we did and dealt with
02:39
thousands of people and helping them
02:41
start their own agencies and we did that
02:43
for about five years and then click
02:46
funnels came along and Russell went his
02:48
way and it’s just boomed and we went our
02:52
way and we’ve just boomed and so it’s
02:54
been a whole lot of fun and yeah we we
02:57
had the tagline a traffic and conversion
03:01
agency and I’ll say we had that tagline
03:04
Dave before it was an event we didn’t
03:10
have to like forcefully change our
03:12
tagline or anything so we decided to
03:21
change it to a full funnel agency and
03:25
and not having anything to do really
03:29
with like building funnels necessarily
03:33
but more of the mindset and approach
03:37
that we want our clients to have when
03:40
they’re trying to drive traffic and and
03:43
make sales click funnels is is just a
03:46
tool I think you and Russell would agree
03:48
with that it’s it’s a tool and if you
03:50
don’t utilize it in the right way and
03:53
you don’t decide what your strategy is
03:55
going to be then you’re gonna have kind
03:59
of results that you’ve seen that that
04:01
others have seen where it’s it’s ready
04:04
fire aim brand ready fire aim usually
04:09
results in oh I tried those that guys or
04:12
I tried this agency it was terrible or
04:14
you know we did this direct mailing and
04:17
it was a complete bomb because he didn’t
04:19
have the whole approach figured out so
04:21
that’s what we’re doing now is taking
04:24
that full funnel approach and here’s
04:27
what that means
04:28
Dave it means we’re not gonna just let a
04:32
client or a business rely on one traffic
04:38
strategy do you remember Dave back in
04:40
the day when Russell had his little
04:43
traffic strategies and I think he had
04:46
this like silver USB black case and it
04:51
was packed with all these incredible and
04:56
those were great and creative but what I
05:00
know is a lot of your listeners right
05:02
now you tell me if I’m wrong but a lot
05:05
of your listeners are making money off
05:07
of one traffic source oh my gosh we
05:12
literally had this conversation well so
05:13
I did just the other day and we were
05:14
actually talking about how many
05:17
companies and businesses literally are
05:19
at the mercy of Zuckerberg
05:21
yeah it whether it’s Zuckerberg or its
05:27
Bezos yeah or it’s you know who owns
05:31
Google these days I’m Larry Page it
05:33
still involves a degree but you know
05:35
whether if you just put all of your
05:39
stakes in one area you’re at the you’re
05:43
at the mercy and I and we saw this with
05:45
Amazon a couple of years ago in Amazon
05:48
still dealing with some of this churn
05:50
where everybody got on board and sell
05:52
your products on Amazon and then all it
05:54
took was a few competitors to leave bad
05:57
reviews on your product and the
05:58
algorithm would tank you and you’re out
06:00
of business if you don’t have other
06:02
strategies that’s one of the things a
06:05
lot of most business owners don’t
06:07
understand is the importance really of
06:09
having you know everyone always talks
06:11
about diversifying your income but the
06:14
most important thing here is
06:15
diversifying your traffic source yes
06:17
a hundred percent now that that doesn’t
06:20
mean that we want to take somebody away
06:23
from an area that is bringing them in
06:26
solid reliable revenue but it’s been
06:30
very fascinating this year as we’ve
06:31
exhibited at the traffic and conversion
06:34
summit as we exhibited it irce the
06:36
Internet Retailer conference and Expo in
06:38
Chicago we exhibited at content and
06:41
commerce
06:42
what happened this year different from
06:43
other years is people are finally
06:45
getting this that I’m doing okay over
06:48
here but I don’t want to have all my
06:50
eggs in one basket and they understand
06:53
their audiences really well on Facebook
06:55
but they have no idea what Google is all
06:59
about and and even worse many of them
07:03
have never even looked at something that
07:05
these days a lot of people just think
07:08
doesn’t work anymore but there’s still
07:11
incredible opportunity on SEO which can
07:13
be a traffic source so that you know
07:17
you’d be a may it’s amazing at times I
07:19
get on calls with people that contact us
07:21
and I’ll do a little bit of SEO research
07:24
before the call and I’ll say to them let
07:29
me guess
07:30
your woman’s sheepskin jacket is your
07:33
number one seller and they go how did
07:36
you know that and I’ll go well you
07:38
ranked number two on Google for it and
07:40
it gets 65 points a month and they’ll
07:44
say oh I had no idea so whether it’s SEO
07:48
or it’s it’s YouTube ads it’s it’s true
07:51
of you it’s shoppable true of you it’s
07:53
it’s remarketing building your
07:55
remarketing lists for search ads all
07:57
this stuff that maybe your listeners are
07:59
like holy cow what did he just say
08:00
what’s all that and what do I need to
08:02
know about it it’s really taking it a
08:04
little bit slower and looking at how can
08:07
I look at my full funnel how can I go
08:12
from a place like Facebook where in many
08:15
cases Dave it’s an impulse buy and it’s
08:17
an all spy because of clickfunnels in
08:21
many cases the ability to position a
08:23
product in an excellent way and guide
08:26
the person through the purchase because
08:28
on facebook if they see I don’t know
08:31
Dave named me named me a funny product
08:33
or a product that that maybe one of your
08:36
people that you work with uses give me a
08:38
product we’re just looking at a it’s a
08:44
fat loss jellybeans oh my gosh that’s
08:48
perfect so you’re on Facebook and you’re
08:52
scrolling through and and and let’s say
08:55
that
08:55
that you’re like me you’re like you’re
08:57
like me a year ago which I’m not like
08:59
this today but you’ve gained like 20
09:01
pounds and you’re you’re sitting in this
09:05
agency world of at the desk every single
09:08
day and you can’t even walk 18 holes
09:10
anymore and so you’re scrolling down and
09:14
you’re looking at diet shakes and you’re
09:16
looking at videos and all of a sudden
09:18
fat the fat loss jellybeans are you
09:20
kidding me I can eat candy and lose
09:22
weight click I land on this incredible
09:26
funnel with full-color and showing a
09:29
video there with some guy talked about
09:31
he he ate six jelly beans a day and lost
09:34
20 pounds how much is it I don’t care
09:37
let me buy it
09:38
it’s an it’s an impulse buy but carry
09:42
that over to Google and now we’re in a
09:45
whole nother universe because suddenly
09:49
people are now searching they’re typing
09:52
in weight loss ideas diets for losing 20
09:58
pounds how do I lose 20 pounds before a
10:01
wedding
10:01
you know all of these different searches
10:03
and then they get presented with all
10:06
kinds of results and they may see the
10:08
jelly bean they may see the old South
10:11
Beach Diet maybe they see another kind
10:14
of diet there so they start researching
10:16
and then they’re comparing prices
10:18
they’re looking at reviews it’s a whole
10:20
nother cycle which is brings us back to
10:24
that full funnel that if you’ve got a
10:27
good YouTube channel with some content
10:29
about your fat loss jelly bean and what
10:32
people have to say about it doesn’t mean
10:34
that they’re gonna purchase it right
10:36
away but if we get them to spend enough
10:38
time on our YouTube video then we can
10:41
put them into a YouTube remarketing
10:43
audience where we can then show them
10:45
other content that’s gonna take them
10:47
deeper into our funnel we can present
10:51
them with search ads that are going to
10:53
maybe bring them a little bit further
10:55
down our our funnel and and we can look
10:58
at other sources like Google Shopping is
11:01
is is their competition on Google
11:04
Shopping which used to be called PLA s
11:06
product listing ads so all of those
11:09
depending on the budget you know how
11:12
large your budget is we’ll determine how
11:14
big our top of our funnel will be but
11:17
essentially it’s like old-school
11:19
branding which Brett and I both used to
11:21
be kind of anti branding when it came to
11:23
small businesses cuz you didn’t have
11:25
Nike money right well guess what
11:27
the Internet makes it possible to not
11:31
have Nike level branding opportunity but
11:34
to get pretty darn close within your
11:36
niche pretty darn close within your
11:38
market to be able to be everywhere and
11:42
move people down that purchasing cycle
11:45
that’s why Dave Google has been
11:48
hammering us we’re a a Google premier
11:51
partner which just means we’re in the
11:52
top 3% of all the agencies that Google
11:55
works with and they’ve been saying Chris
11:58
Brett take take your clients off of last
12:02
click attribution so on Facebook the
12:06
last click attribution would be they saw
12:09
the Facebook ad they went to the funnel
12:11
they clicked purchase that’s where the
12:13
traffic came from and what Google’s
12:16
wanting us to do is to change that
12:18
around from last click to more of what
12:22
we call a time decay model which means
12:25
they could have watched your YouTube
12:28
video they could have clicked on the
12:30
Facebook ad hit that funnel you could
12:33
have pixeled them but then they didn’t
12:35
buy they came back in through a Google
12:38
search ad and then bought through
12:40
another channel and then Google we can
12:42
show our customers on the back end how
12:45
we can allocate those various forms of
12:47
traffic that all fall into the things
12:50
that that that are making their sales so
12:54
I’ll just take a breath there because I
12:56
know that’s a lot to take in but that in
12:58
a nutshell is kind of that having that
13:01
strategy in that that mindset Chris
13:04
that’s crazy that’s I mean that’s
13:06
totally totally cool stuff yeah we think
13:10
it we think it’s pretty cool that we
13:12
think I think again so so many times
13:15
people think just you know Facebook
13:16
facebook facebook or you know I’m all-in
13:19
on Amazon or Shopify or whatever they
13:21
might be but
13:22
think it’s just amazing to see how by
13:25
really later excuse me
13:28
layering different types of traffic you
13:30
actually can really overcome a ton of
13:33
the problems most people face whenever
13:35
there comes to driving traffic to their
13:37
site is yeah being able to get people
13:39
wherever they are whether it is on
13:41
YouTube it might be on Facebook it might
13:42
be on Google but being there in a way
13:44
that actually makes sense
13:46
to the customer where you they just fall
13:48
into your lap I think it’s fantastic a
13:50
hundred percent and let me give your
13:52
listeners maybe a little little fun test
13:55
they could do just to me cuz maybe
13:57
somebody’s out there today and saying
13:59
hey look I’m I’m doing forty fifty sales
14:01
a day I’m killing it on Facebook I don’t
14:03
have the time to go into other channels
14:05
hey that’s okay but at least maybe you
14:08
want to start preparing and at least see
14:09
what it would look like so if you take a
14:13
look at like here’s here’s an idea and
14:15
this and this is something that we’ve
14:17
been experimenting with and I can tell
14:18
you it’s showing real promise is take
14:22
your click funnel and make sure you’ve
14:26
got your Google Analytics installed on
14:28
your click funnel which most people know
14:30
that’s a pretty easy thing to do make
14:33
sure you’ve got a privacy policy in
14:35
terms of service on the click funnel
14:37
that talked about how you’re going to
14:39
use cookies and things like that so
14:42
you’re compliant with Google’s
14:43
remarketing policies make sure you have
14:46
demographics and interest retargeting on
14:50
our interest category set up on your
14:54
Google Analytics and these are all
14:56
things if your listeners are curious
14:57
about it they can contact me we’ll give
14:59
that information at the end it’s pretty
15:00
basic stuff once you know where to go

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki