ClickBank’s Funnel Hacking Secrets

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to funnel hacker radio I’m your
00:19
host Dave Woodward today you guys are in
00:21
for a special special treat I’m so
00:23
excited I have a local Idaho boy
00:25
actually Spencers the entire reason why
00:27
I moved in Boise so I want to introduce
00:29
you guys Spencer Matthews with Cliff
00:31
bakes we’re so excited to be working
00:32
with them so it’s better welcome to the
00:34
call thanks to him excited to be here
00:36
love Idaho little quick fun Glamis you
00:41
guys yeah this would be a lot of fun
00:43
we’ve so you got two different the Boise
00:46
Idaho company here quick bake and
00:48
clickfunnels and Lily’s just right
00:50
around the corner
00:50
gosh you guys should build an office
00:51
pretty close so it’s here hopefully yeah
00:54
yeah pretty soon here now this is
00:56
actually great for those of you guys
00:58
you’ve actually probably all met Spencer
01:00
he just didn’t know it if you’ve ever
01:02
seen Russell’s funnel giveaway or any of
01:04
our indoctrination sequences it’s our
01:06
three final steps when you heat Russell
01:08
basically stops and goes into quick Bank
01:11
the person you’re talking to is Spencer
01:13
so against better we’re so excited to
01:15
have you on the call likewise it’s it’s
01:18
been fun to see clickfunnels over the
01:20
last few years and be a part of that and
01:21
excited for more we can do together and
01:24
help help each other and educate people
01:26
so this is great I’m super excited so
01:30
you guys said you were at a photo
01:32
hacking live event with the opportunity
01:33
of seeing Spencer and click Bank they’re
01:35
also they were the hosts of our two
01:39
comma Club banquet dinner we thank them
01:41
so much for that so again we got so much
01:43
cool stuff going on here at clickfunnels
01:45
and work with Clickbank is just one of
01:47
the many things that then real excited
01:48
kind of talk of blog top today
01:50
especially when it comes to affiliate
01:52
marketing it’s really been kind of where
01:53
you guys made your bread butter I want
01:55
to really kind of dive right into they
01:56
still at marketing aspect you’re okay
01:57
with that Spencer oh yeah that’s great
01:59
that’s good so for those of you guys who
02:01
are not that familiar with Clickbank
02:04
help them understand kind of how you
02:05
guys got going and what how how can the
02:08
click funnels user work with Clickbank
02:09
to really get the most out of the
02:11
affiliate marketing
02:13
yeah absolutely well quick things been
02:15
around for 18 plus years and has really
02:18
been a staple in the affiliate marketing
02:19
industry for all of those years and you
02:23
know whether you’re new to internet
02:25
marketing and making money online or
02:27
you’re running a seven-figure business
02:29
Clickbank really provides the tools and
02:32
platform you need to focus on what you
02:33
do best and then we kind of take care of
02:36
the rest so from the basics of you know
02:38
market and competitive research
02:40
intelligence through our you know list
02:42
of marketplace listings and high
02:44
performing products and offers you know
02:47
you can leverage something like that to
02:49
find products to sell to your own
02:51
audience or even just get ideas for your
02:54
own product creation or your own
02:56
strategies and funnel ideas all the way
02:59
to leveraging our affiliate network to
03:02
provide massive incremental revenue to
03:04
your business so there’s a lot of ways
03:07
to leverage Clickbank whether you’re
03:09
starting out today or you’ve been in the
03:12
business for a long time I love that so
03:14
again real quick if you’re new to
03:16
internet marketing trying to find a
03:18
product one of the great things
03:20
Clickbank has is a whole marketplace of
03:22
products that you can Lily promote and
03:24
you’ve got a whole bunch of different
03:26
ways of scoring those and I again if you
03:28
don’t mind just spend just a few metrics
03:29
first we wanted to find a product first
03:31
of all they should go register and
03:34
become an affiliate at Clickbank calm
03:35
but in addition to that how do they when
03:38
they’re looking at different things what
03:39
should they be looking for especially
03:41
yeah we categorized in our marketplace
03:44
and niche specific areas so if you know
03:49
of a kind of audience or product type
03:51
that you would like to get into or that
03:53
you’re interested in it’s really easy to
03:55
navigate on our affiliate marketplace
03:57
Clickbank comm circle a marketplace and
03:59
browse the categories and then once you
04:02
click on a category of interest you’ll
04:04
notice a listing of hundreds and
04:07
thousands of them and we ought to rank
04:10
those by popularity which is a metric
04:13
that considers sales volume refund rate
04:17
conversion rates and all that so the top
04:19
people that you just see they’re
04:21
naturally ranked on our marketplace are
04:23
all doing six and seven and eight
04:26
figures
04:27
and so those are the top performers and
04:29
then it’s easy to click through and see
04:31
their sales page and you know funnel
04:33
hack them and learn what they’re doing
04:36
and model it in your own business so
04:38
that’s a powerful tool
04:40
you know the Russell speaks to a lot and
04:43
that people don’t use a lot but just
04:46
getting more ideas to grow your own
04:48
business that way I love that again I
04:51
think if you just are fun giveaways
04:52
webinar that’s really what Russell had
04:55
the opportunity of doing excellent
04:56
thanks with Spencer it is going through
04:58
and truly funnel happy I think it’d
05:00
actually be a factor it’s probably the
05:01
one that we talk a lot about sigh no you
05:04
guys they’ve absolutely crushed it I
05:06
mean you know a Snickers with you guys
05:08
on that stuff but understand guys one of
05:11
the great resources that quickly it
05:12
provides to you is the opportunity you
05:14
have of going and truly funnel hacking 6
05:16
7 and 8-figure businesses I mean they
05:18
are a huge huge resource for you so if
05:21
you’re if you’re going to go ahead and
05:22
you’re to get involved and look whether
05:24
it’s real estate space or the health and
05:26
fitness space or the financial markets
05:27
or I mean there you guys have so many
05:29
different opportunities out there go
05:31
ahead and I you’re highly recommend you
05:32
go to go to clickbank take a look at the
05:34
resources they have there look at the
05:36
marketplace identify those that are the
05:38
most successful funnels and then go
05:42
ahead and photo hack it again I’m major
05:44
major caution here please understand
05:46
there is a massive difference between
05:48
frontal hacking and frontal copy anybody
05:50
who’s listening this by now should
05:51
understand we do not copy anything but
05:54
photo hacking is a skill set that I
05:55
would highly recommend that you get and
05:57
learn and use in your business and the
05:58
best way to do that is through utilizing
06:01
the resources that Clickbank has when
06:03
the biskits will tell you exactly who
06:04
are some of the most popular most
06:06
successful funnels out there and then go
06:07
ahead and funnel hack those and either
06:10
funnel hack them for your own business
06:11
or go ahead and promote them and it’s
06:13
also if you’re in its ticker example
06:16
you’re in the health and fitness
06:17
industry it’s not uncommon that most of
06:19
most of the time in the health and
06:21
fitness is a weight loss product people
06:23
typically go in and out of weight loss
06:25
products different products four times
06:27
four to five times a year and so this
06:30
could now become a back-end for you so
06:32
if you’re if you already have a product
06:33
in transit - you know what else can I do
06:35
with my list one of the best thing to do
06:37
is go ahead and promote someone else’s
06:38
product and say or I be
06:40
Asuna doujins one of the guys writing
06:42
for speaking with not too long ago and
06:43
was brilliant on his thank-you page
06:45
where he basically said you know I acted
06:49
with this cancellation page and said hey
06:50
you know for some reason I wasn’t able
06:52
to serve you best but I want to make
06:54
sure that you get your needs met and so
06:56
I recommend that you go ahead and take a
06:58
look at one or two Bee Gees others
06:59
companies and actually they would have
07:00
been competitive is but he actually got
07:02
an affiliate Commission by doing that so
07:04
again I highly recommend you guys
07:06
understand the tools and the resources
07:08
available one far as funnel packing but
07:11
the other thing is to use click make as
07:13
an affiliate source tree to go ahead and
07:14
promote their products for people who
07:16
are leading you anyways so again little
07:18
tip there absolutely and you to add of
07:21
that day is a really cool thing that
07:22
we’ve seen happen more recent in the
07:24
last few years than in the past that
07:26
really provides a lot of leverage and
07:28
revenue to businesses is you know if
07:31
someone starts out with their first
07:32
product and maybe they don’t have a full
07:34
product suite is leveraging the
07:37
Clickbank platform and partnerships to
07:40
put other products into their upsell
07:42
flows that already exist so even outside
07:45
of promoting as an affiliate we do allow
07:48
JV capabilities and automatic partner
07:50
payouts so that you can partner with
07:52
other people in the industry and offer
07:54
their products in your one-click upsell
07:56
flow and one provide value to them and
07:58
increase their sales and do the same for
08:00
yourself but then provide more value to
08:03
your audience and customers by giving
08:05
them the products they need want love so
08:08
it’s a really awesome ability and tool
08:10
to offer as well especially that’s
08:12
awesome oh my gosh I hope you guys
08:15
understood what Spencer just said it has
08:18
been essentially a long time and this is
08:21
second nature to him but understand
08:23
because we get this question all the
08:24
time scratch but I just want to spend a
08:26
little more time on this what you just
08:27
said that is yeah a lot of people say
08:28
well I only have one product I can’t
08:30
build a funnel I don’t have enough to I
08:32
don’t have anything else besides my one
08:34
offering if that’s your case then what
08:36
Spencer just said I’m going to repeat it
08:37
Spencer one more time but realize you
08:40
can now basically add someone else into
08:43
your up your OTO S or so either your
08:46
once I’m up sales or you’re down sales
08:47
and get paid a commission for doing it
08:49
so I’m going to just kind of give us a
08:51
little more detail exactly how that
08:52
might work for
08:53
yeah so inside Clickbank you set up your
08:57
upsell flow once you set it all up and
09:00
click funnels and have your funnel steps
09:02
ready you plug those websites into
09:04
Clickbank into our upsell flow and you
09:06
if you know people in industry or if you
09:09
know if products you like but then can
09:11
help connect you to those and you
09:13
basically plug their product in into
09:15
your upsell funnel until any step in
09:18
your funnel so that you can provide more
09:20
value so it’s a great tool like Dave
09:22
said if you only have one product or two
09:24
or you want to test a physical product
09:26
or test something else that’s a little
09:28
different to your audience you have that
09:31
capability to a GV contract feature and
09:35
that DD contract basically allows you to
09:38
split the Commission automatically and
09:40
you get the portion on the sale and the
09:42
product owner gets their portion and
09:45
it’s pretty seamless and cut and dry
09:47
once it’s shut up oh man I just love
09:49
that so again we’ll stick with the
09:50
health and fitness industry on because
09:52
my wife is going into that industry
09:54
pretty heavy right valid so it’s on my
09:55
mind quite a bit but so say for example
09:58
again you guys just recently started
10:01
rolling out physical products right yeah
10:03
it’s been about two years now and a lot
10:06
in the health and fitness space some
10:09
supplements coming out and a lot in
10:11
survival and other books and book
10:14
launches and different things like that
10:15
so starting to roll in more and more but
10:18
it does allow a lot more on the
10:19
partnership side and I’m just funnel
10:22
options so it’s really cool say for
10:24
example if you’re in this in the health
10:27
and fitness space and you want it to
10:28
offer one of our good buddies drew
10:31
cannolis organifi which is sold through
10:33
Clickbank you can go ahead and put that
10:36
into your funnel and basically pay the
10:39
Commission drew get some you get some
10:40
for for doing that if you’re in the I
10:42
didn’t even know you guys we’re doing
10:44
stuff this survival stuff that’s awesome
10:46
so in the survival live which we have a
10:47
lot of people you they would go ahead
10:49
and have the opportunity of having
10:50
physical products which in the survival
10:53
niche are huge I totally oh my god we
10:58
were actually driving up I was driving
11:00
up here when we moved up to this summer
11:01
and my son Christian was in the back
11:03
sick car and we sit there a little bit
11:06
bored and
11:07
all the survival stuff and so I actually
11:08
had him jump onto survival item period
11:11
LG’s product and stuff and before I knew
11:13
it he was totally entrenched into the
11:15
tunnel and Misty quickly got it I
11:18
actually ended up paying for it all but
11:19
you know $300 later we had survival
11:21
knives that era bows and arrows and bows
11:24
and everything else coming so funnels
11:26
work amazingly well at a specialist
11:28
rifleman I absolutely love a survival
11:30
niche because it’s so addictive I mean
11:33
talk about a passionate industry my god
11:35
that niche people love so I think very
11:37
cool warning don’t give your kids here
11:40
the credit card or they may max it out
11:44
yeah my wife we’ve got a couple
11:47
conversations at night about that my my
11:49
kids love this photo mag release to buy
11:51
things I can’t buy it so it’s been great
11:56
I think you I you know speaking of kid
11:59
dies I know how important that is as far
12:01
as educating your kids and helping them
12:02
understand the whole concept of this if
12:05
we can probably go for hours on this on
12:06
a different topic but I think it’s
12:08
important that they understand how how
12:09
funnels work and is they’re more aware
12:11
of it and especially going through any
12:13
of quick things funnels you guys have
12:15
done a great job and again I love I know
12:17
a lot of your your top for publishers
12:19
personally and again great great
12:21
opportunity I highly recommend you guys
12:23
take a look at everything as quickly
12:24
Scott absolutely appreciate that Dave
12:27
you know we’re excited to be doing a lot
12:29
with clickfunnels and to bring you guys
12:31
some more awareness and knowledge of
12:33
what Clickbank can do for your business
12:34
we’ve talked to us on two of the main
12:37
things you know there’s a lot more that
12:39
clipping can do for you and scaling and
12:43
leveraging the incremental revenue by
12:45
recruiting and finding affiliates
12:47
through our network as well so positive
12:50
that yeah so you know talking about true
12:55
canola and our good friends there and
12:57
they’re ones that have done it and kind
12:59
of shown a model of success and scaling
13:01
their business through affiliate
13:03
marketing and leveraging Clickbank not
13:05
just as a market research tool or as a
13:08
JV partner tool but really as a business
13:10
partner and taking full advantage of the
13:13
affiliate Network where you know they
13:15
were able to double their business their
13:19
monthly revenue
13:20
in a matter of 30 days or less by really
13:24
doing a full-blown affiliate launch on
13:27
Clickbank and the beauty of doing
13:30
something like that on Clickbank is that
13:32
we take all the management and they
13:34
Reata me a lot of the payout so you’re
13:37
not cutting checks monthly to affiliates
13:40
and in fact your affiliates get money
13:42
faster weekly or bi-weekly because we
13:44
pay them and we manage it you don’t have
13:47
to w-9 or 1099 anybody we do all that
13:50
and we just provide a platform for scale
13:53
that also eliminates the risk even on
13:57
the payment side so you don’t have to
13:59
worry about frozen funds through a
14:01
stripe account because you do a launcher
14:03
getting shut down because you’re selling
14:05
supplements or anything like that so
14:08
that ability to scale is also a huge
14:12
advantage in leveraging the affiliates
14:15
but also just running your business in
14:16
the launch model as well I think that’s
14:18
awesome I know one of the main things a
14:20
lot of people are talking about it has
14:21
been hole ID as far as supplements and
14:23
physical products I think it’s pretty
14:25
cool that I don’t know if people
14:27
understand all the types of physical
14:29
products they can do with you and you
14:31
know but supplements is kind of one of
14:32
these get started what are some of the
14:33
other foods
14:34
you mentioned already supplements you
14:35
mentioned some physical products with
14:36
survival life and survival space history
14:40
give our listeners a couple other ideas
14:41
as far as physical products that could
14:43
run through you yeah really it’s we’re
14:46
open to almost everything you know book
14:50
CDs DVDs any type of physical product
14:54
like that we even have some sports type
14:56
products like agility ladders or
14:59
training tools have some pet product
15:03
products like pet food and pet sprays so
15:08
there’s kind of a whole gamut that we’ve
15:10
really opened up to and the ability to
15:12
to sell on the physical space now though
15:17
there are some things that we aren’t
15:19
able to do like guns and you know some
15:22
down legal constraints on them but for
15:26
the most part it’s pretty open that’s
15:28
awesome
15:29
now as far as it’s an Stillman is if
15:31
someone handles three you guys or who’s
15:33
a filament handle through
15:34
yes so we have preferred fulfillment
15:36
partners and have a tight integration
15:39
with a few of them there are you know
15:44
you could leverage your own fulfillment
15:46
center to integrate with us as well if
15:49
you want to spend the time and the money
15:51
to do that or if they are willing to do
15:54
that but some of our preferred filming
15:56
partners include ship zoom which is
15:57
obviously you know does a lot of
15:59
supplement for you guys and is a great
16:01
partner to us as well they integrate
16:04
seamlessly with Clickbank and do really
16:06
good and supporting growth in business
16:09
through the film aside keeping customers
16:11
happy disk comm has a pretty good
16:14
integration with us as well
16:16
but anyone really that integrates
16:18
through drop stream which is a
16:21
third-party 3pl fulfilled my integration
16:24
tool can integrate as well as quick
16:27
banks so there’s a lot of there’s over
16:28
20 plus from summit centers that do
16:30
integrate with us but we definitely have
16:33
some preferred partners that to do it
16:35
more seamlessly so that’s awesome
16:39
I guess that a cute oh yeah I’m going to
16:40
telephone not taking notes here because
16:43
yeah you know it felt like destiny isn’t
16:46
done as much it’s funny because you know
16:48
I’ve known it for a while but I guess
16:50
you’re right you know it is it is news
16:52
to a lot of people and it does even on
16:54
the fulfillment side make it a lot
16:55
easier to integrate it so that those
16:57
notifications go out shouldn’t go out
16:59
you’re also hands-off not you know
17:01
shipping out of your garage and having
17:03
to package all that yourself so I think
17:05
that’s awesome well tell me what if
17:07
somebody other things that says you’ve
17:09
got surprises over there that I’m not
17:10
aware of that I should have known Oh
17:11
[Laughter]
17:15
what else do we have going on I think
17:17
the kind of speaking more towards things
17:20
that maybe people aren’t aware of what
17:22
Clickbank has already offered or does
17:24
now is the ability to eliminate your
17:30
business risk you know like I said
17:32
before we do all the payouts and stuff
17:34
where whether your JV partnering with
17:36
someone to offer their product in your
17:37
upsell flow or your paying affiliates or
17:39
your getting paid you know as an
17:41
affiliate we do all that we also collect
17:44
the taxes on the sales so when your
17:47
customers
17:48
I and they required to pay sales tax and
17:51
we’re depending on where they live we
17:52
collect and remit that to the respective
17:54
states and countries so you will have
17:56
that accounting headache and eliminate
17:58
that risk from the IRS another another
18:02
cool thing that is not well known about
18:06
Clickbank is we have an email based
18:09
attribution system for affiliate
18:12
tracking which can be leveraged for
18:15
people running webinars or summit models
18:17
or kind of launch models that they first
18:20
capture an email and then later on they
18:24
get on a webinar and they sell the
18:27
cookie model obviously doesn’t solve for
18:29
that and if you have multiple people
18:31
emailing to the same offer affiliates
18:35
need to be able to get paid based on the
18:38
emails that they’re registering for that
18:40
webinar so we do have the ability to
18:42
provide that type of attribution as well
18:46
yeah I think a lot of the that are
18:49
unknown or overlooked and I guess the
18:52
great thing is quick Bank and click
18:54
funnels we integrate really really well
18:55
you’ll see if you go into our going to
18:58
click funnels under your integration
19:00
jersey and integration in there for
19:01
quickness so again it’s a been a great
19:04
partner we’ve done a lot of business
19:05
together over the years and look forward
19:07
to do a lot more together but the main
19:08
thing I want to make sure those guys of
19:10
you who are listening I hope you’ve
19:11
taken a lot of notes here as far some of
19:13
the ideas Spencer listed rattling off
19:16
for you whether it is you know how to
19:18
funnel hack and utilizing Chris Bank for
19:21
the funnel hacking or using them for
19:22
their merchant account using them for
19:23
the fulfillment and again where the main
19:25
things I really hope that you really
19:27
considered is one of the things that
19:28
suspender spent time talking about was
19:30
start to use some of clickbank other
19:33
products and services as up sales and
19:36
down sales or even in your follow-up
19:38
sequences obviously through a lot of
19:41
your email integration in follow-up
19:42
sequences there’s plenty of time to go
19:45
ahead and integrate and pass that on I
19:47
believe we actually have currently are
19:49
in the process of creating a one-click
19:52
upsell that can be done through email
19:53
later for Clickbank product as well so I
19:56
know a lot of us in the works if it’s
19:57
not already done and I want to make sure
19:59
that you guys are understanding this
20:01
the whole idea here is we talk about
20:03
funnel hacking about funnels this needs
20:06
the deeper you’re going your funnel
20:07
there is so much residue in your list
20:10
and don’t be afraid to continue you know
20:12
providing them content they go oh by the
20:14
way this is one of those services or
20:15
products I recommend and you got to run
20:17
it through Clickbank and knowledge that
20:18
they’ve got going so love love all your
20:20
suggestions and ideas anything else
20:22
that’s before we wrap things up no I
20:24
think this is really exciting obviously
20:26
clickfunnels is a world-class tool you
20:29
know keep using it you know Clickbank
20:32
we’re excited to be in more partnership
20:34
and to tighten up integrations and to
20:37
provide more support for you guys it’s
20:38
the click funnels team and I think
20:41
really the the message is you just got
20:44
to bring all your business to Boise use
20:46
quick fire you Clickbank you know we
20:52
love I believe we do come on out the
20:55
weather is great right now depending
20:59
when you listen to this so we’ll see how
21:01
to do anyways thank you guys so much
21:03
Spencer for those people listening again
21:06
highly recommend go check it out at
21:08
Chris thanks comm use it their
21:10
marketplace identify that for funnel
21:12
hacking resources definitely contact
21:14
them with regard to up shelves and down
21:16
so opportunities other JV opportunities
21:18
and other affiliate options so again
21:20
specifics so much but anything else
21:22
before tea Park no it’s a pleasure just
21:24
just to finish I mean whether you’re
21:26
just starting out or you’re running a
21:28
seven-figure business online
21:29
quit being provide solutions for you
21:31
that make it a no-brainer so go to
21:34
clickbank comm signups an affiliate
21:36
account look at the Philly marketplace
21:37
you know contact us at hello at
21:40
Clickbank calm if you’re interested in
21:41
speaking with one of our sales reps and
21:44
looking at scaling through our affiliate
21:46
network and we’ll make sure to help you
21:48
thanks what soccer reels just have a go
21:51
on but thanks for listening to funnel
21:53
hacker radio podcast if you’d like to be
21:55
notified anytime we release a new
21:56
episode just subscribe over at mono
21:58
hacker radio calm in addition to that
22:01
we’d love to send you a free gift you
22:03
can find that free gift at bottle hacker
22:05
radio calm sword slash retrial one last
22:10
thing is we love giving away cars does
22:12
you like access to a free
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car all you have to do is go to frontal
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hacker radio.com forward slash scream
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car and you’ll get all the details
22:20
thanks again for listening

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