ClickFunnels Origin Story...the miracle that came from HARDEST YEAR of my life

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

you’re laying me off really you thought

00:01

we were family russell

00:04

what am i supposed to tell this family

00:06

what am i supposed to tell them

00:08

this was one of the most excruciating

00:10

moments of my life the moment that i

00:11

nearly lost everything for myself

00:13

and also the people i cared about so

00:15

this is the story probably the longest

00:17

year of my life

00:18

starting out we were on top of the world

00:19

in the middle of recession and we were

00:21

thriving and having so much success and

00:23

then literally overnight we got all of

00:25

our merchant accounts shut down

00:26

within a couple weeks at a layoff 93 of

00:29

my employees including

00:30

friends and family members so i remember

00:32

i went to a bankruptcy lawyer that was

00:33

just down the street

00:40

do you have any money i have a little in

00:42

my wallet

00:44

how much hundred dollars

00:47

great i’ll take that and you could be my

00:50

client

00:51

and i bet we can get you out of your

00:52

lease and maybe

00:54

you won’t have to file bankruptcy how we

00:57

gonna do that

00:58

have you ever acted before

01:03

she said the call with the landlord i

01:05

remember the landlord was actually in

01:07

the floor above us so we get there

01:09

i walk into my landlord’s office and

01:11

said hey i’m

01:12

russell and uh i leased the seventh

01:15

floor below you

01:16

[Music]

01:18

this is my lawyer hi i’m russell’s

01:21

bankruptcy attorney

01:22

and mr babowitz mr babowitz this is the

01:26

worst case i’ve ever

01:28

taken in my 30-year career the worst

01:31

never have i had such a hopeless

01:32

situation

01:33

it’s uh it’s hopeless it’s a really bad

01:36

spot it’s horrible

01:37

horrible so hopeless beyond repair

01:40

really extremely hopeless

01:41

i am in a bad spot okay

01:45

i’ll let you out of your lease i need

01:48

you out by friday

01:49

thank you for me i was like this is a

01:51

huge win it means i don’t pay 30 000

01:53

next week for our mortgage so we never

01:54

saw him again and we spent the entire

01:56

week like getting rid of sessions i

01:57

remember

01:58

the last day down the call center

02:00

somebody had like a scentsy candle at

02:01

one point and tipped over and there was

02:03

like

02:03

wax and all the carpet and i was like i

02:04

can’t pay the fee to replace this carpet

02:11

it was like we’re all crammed in this

02:13

little little tiny office because it’s

02:14

all we can afford

02:15

and we’re trying to figure this thing

02:17

out we create an idea we launch it make

02:18

a little bit of money not to cover

02:19

payroll

02:20

we’re doing little things to try to keep

02:22

afloat second quarter projections are

02:24

looking great

02:24

i was on the site looking through all

02:26

the different websites that were for

02:27

sale i remember there was one website

02:28

that popped up and it’s called

02:29

championsound.com

02:31

this is the idea this is the thing

02:32

that’s going to change everything i put

02:33

an offering on the auction site and we

02:35

won

02:36

and we won the auction for

02:37

championsound.com guys stacey if you

02:38

could transfer that to our servers that

02:40

would be awesome

02:41

uh hey we have a problem this is coded

02:44

in ruby on rail so

02:45

we’re gonna need a new server what’s

02:47

ruby on rails

02:48

it’s a different programming language

02:54

stacy couldn’t do anything and the site

02:55

was broken and all these problems are

02:57

happening they had a couple customers

02:58

the customers were messaging us angry

03:00

it’s not working and things aren’t

03:01

happening and then i was walking out the

03:02

door and i had this weird impression as

03:04

i was leaving

03:05

the impression was like there’s somebody

03:06

one of your customers know probably

03:08

knows ruby on rails maybe they’ll

03:09

partner with you

03:10

and i was like huh i walked back in turn

03:12

my computer back on

03:13

and went to my my customer list and i

03:15

sent an email to all my customers

03:16

and then one guy sent a message through

03:18

it’s like hey i’m a ruby developer and i

03:19

got my own business on side i’m not

03:21

interested in being employed but if

03:22

you’re looking for a partner i’d be more

03:23

interested to look at it

03:24

and i remember at first i was like ah

03:25

this is maybe a little nervous they were

03:26

clicking on saying

03:27

his facebook profile and i looked at

03:28

he’s like a super normal looking guy and

03:30

i was like there’s no way this guy’s

03:31

like a hardcore

03:32

programmer i saw his beautiful wife and

03:34

his daughter

03:35

but i messaged him and he said yeah just

03:37

send me the log and i’ll see if i can

03:38

fix it

03:38

and while i was in there i noticed this

03:39

this and this i changed this and i added

03:41

this and all these things he’s like oh

03:42

by the way

03:43

wouldn’t be cool if we did this and he

03:44

had all these ideas and i was like oh my

03:46

gosh like who is this guy

03:47

we started getting to know each other no

03:48

more weight on the shoulders we had this

03:50

shot where we could be creative again i

03:51

wasn’t building something to like

03:52

keep myself out of jail so todd started

03:54

coming to boise we’d fly to boise

03:56

probably once a quarter so we fight a

03:57

boys and just come up with ideas

03:59

there is an article about a tech company

04:02

which got 5 million in funding

04:04

and it is a really basic tech company

04:07

it’s

04:07

really simple they build landing pages

04:10

basically

04:11

this company got 5 million in funding i

04:13

mean we could build this company this

04:15

week

04:15

we can clone it and compete against it

04:18

we could build this company tonight

04:19

i know let’s build it so for that week

04:22

we sat there in front of a whiteboard

04:24

for entire week

04:29

[Music]

04:38

and then the very last day is like what

04:40

are we going to call it what if we call

04:42

it click funnels

04:44

that’s it

05:03

well good hackathon my friend yeah it’s

05:06

always a pleasure

05:07

look the last couple years i’ve been

05:08

working with you kind of as an employee

05:10

and doing some stuff

05:11

but this project if i’m going to go all

05:14

in

05:15

i want to be partners i had so much fear

05:17

and anxiety around that

05:18

and as i looked at him before he got the

05:20

car i was just like i felt this like

05:22

weird

05:22

like calming feeling of just like it’s

05:25

gonna be okay

05:26

let’s be partners all right

05:29

sounds good

05:30

[Music]

05:34

there he flew home to atlanta and he sat

05:35

down in his basement office and spent

05:37

the next three or four months building

05:39

the first version of clickfunnels and

05:40

the rest is history it’s interesting

05:44

because

05:45

you think about in in any of our lives

05:46

there’s a couple like key things like

05:48

you you pick a spouse

05:49

if you do good it can be an amazing

05:51

experience if you pick the wrong spouse

05:52

it can be

05:52

the hardest thing you can possibly

05:54

experience in this life if you’re

05:55

picking a business partners like a

05:56

spouse

05:56

because that like i always had so much

05:58

fear and when everything collapsed and

06:00

people started leaving that was the

06:01

first time i realized i’m like oh most

06:02

these people were here for paycheck they

06:04

weren’t here because of the mission i

06:05

remember being so hurt by that

06:06

outside of marrying my wife it was the

06:08

greatest second greatest decision i ever

06:09

made

06:10

saying yes todd that day

06:20

[Music]

06:50

you

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